Celebrating 25 Women Who Influenced and Shaped My Thinking And Work

March 8, 2024

Leading Transformations

Topic: Leadership

Keywords: Mukesh Gupta, Denise Lee Yohn interview, leadership, brand-culture fusion, FUSION

In my conversation with Denise Lee Yohn, I learnt the importance of being congruent as leaders. The importance of ideological, tactical & symbolic (intent and) actions being congruent to each other.

Royal Caribbean Cruise Line Photoshoot Sparks Passenger Chaos

March 6, 2024

Forbes

Topics: Brand Communication, Brand Delivery, Business

Keywords: customer promise, Royal Caribbean cruise delay, Roger Dooley, brand promise

Brand leadership expert Denise Yohn states, “Brand power comes from keeping – not only making – promises.”

Branding 101: 6 Must-Read Books For Key Branding Strategies

December 30, 2023

Your Story

Topics: Corporate Culture, Brand Delivery, Culture

Keywords: brand, best branding books, best brand strategy books, branding 101 books, culture, brand-culture fusion, FUSION

Ever wondered how big companies have such marvellous brands? What could be their secret? This quest is solved by author Denise Lee Yohn who explores top organisations and how they build great companies.

We’re All in This Together: Taking Ownership of Company Culture

November 28, 2023

LinkedIn

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: culture, corporate culture, employee engagement, organizational culture, workplace culture, culture leadership

In an article for Harvard Business Review, author and leadership consultant Denise Yohn describes why relegating the responsibility to manage culture to one person or a select group is a tactic that no longer works.

5 Signs That Your Brand is Having an Identity Crisis

September 25, 2023

Decryption blog

Topics: Brand Strategy, Marketing

Keywords: 'er brand, brand positioning, brand strategy, brand differentiation, #WGBD, What Great Brands Do

You’re probably wondering, “What in the heck is an ‘er’ brand?” I also asked myself the same question the very first time I read author and brand-building expert Denise Lee Yohn’s book, What Great Brands Do.

The Currency of Customer Trust in Retail

September 25, 2023

SAP Insights

Topics: Business, Employee Engagement, Leadership, Social Media

Keywords: Trust, customer trust, retail strategy, leadership

Consumer trust must be viewed as “an organizational cultural value” that necessitates “everyone in the organization seeing themselves as responsible for instilling and maintaining trust with their customers” according to Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.

Parallelism Matters

September 14, 2023

Josh Bernoff blog

Topic: Business

Keywords: parallelism, #WGBD, What Great Brands Do, Denise Lee Yohn book

Here’s the table of contents of Denise Lee Yohn’s book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest …This is a master class in parallelism.

Fusion: Summary Review

August 21, 2023

Elevate Society

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: business book review, brand-culture fusion, FUSION

This is a summary review of Fusion containing key details about the book.

The What and the Why of Employee Experience

July 4, 2023

mojo

Topics: Business, Employee Engagement, Marketing

Keywords: employee engagement, employee experience, FUSION

Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, says that to be successful, people-related activities should shift from being, “…side-tasks to be delegated to Marketing and HR to fundamental business priorities that deserve your attention and care.”

Why A Dedicated CXO Is Integral To Customer Satisfaction

June 29, 2023

CEO Magazine

Topics: Customer Experience, Business, Employee Engagement, Marketing

Keywords: CX + EX, Chief Experience Officer, CXO, employee experience

Denise Lee Yohn, an expert on brand leadership, says consumers have access to information about organizational practices, which were formally well hidden from the public

Why Most Corporate Values Aren’t Valuable

May 11, 2023

Forbes

Topics: Corporate Culture, Employee Engagement, Leadership

Keywords: Values, organizational values, culture, company values, leadership, core values

As Denise Lee Yohn wrote (humorously) in Harvard Business Review, the problem with these types of shop-worn phrases is twofold: Common phrases are not unique. (In fact, one study found that 90% of corporations in its research used the word “integrity” or referenced ethical behavior in their core values.) And second, these phrases are table stakes for doing business.

April Research Roundup

May 3, 2023

LinkedIn

Topics: Customer Experience, Employee Engagement

Keywords: EX & CX, customer experience, employee engagement, employee experience

If leaders had any lingering doubts about the importance of delivering a compelling employee experience, this Harvard Business Review article by Denise Lee Yohn will put those to rest.

The Top 12 Grocery Store Private Label Brands, Ranked

March 29, 2023

The Daily Meal

Topics: Restaurants and Retail, Customer Experience

Keywords: trader joe's, customer experience, Trader Joe's customer experience, #CX

“What consumers discovered is, you know what, I’m going to get the same product at a lower price and a better shopping environment at Trader Joe’s,” brand-growing expert Denise Lee Yohn told CNBC Make It.

The FUSION Formula: Brand + Culture = Results

March 28, 2023

Branders Magazine

Topics: Corporate Culture, Brand Delivery, Culture

Keywords: Branders Magazine, brand culture, brand strategy, brand-culture fusion, FUSION

Branders Magazine interviews keynote speaker Denise Lee Yohn for its #30 special edition about Brand Culture.

The Top Customer Experience Influencers To Follow In 2023

March 7, 2023

CX Network

Topic: Customer Experience

Keywords: CX influencers, customer experience experts, CX thought leaders, customer experience influencers

CX Network presents its guide to the top customer experience influencers you should follow this year — Denise Lee Yohn, the brand tactician.

Thinking Beyond Purpose: Denise Lee Yohn & Adam Bryant

November 1, 2022

Matter Consulting

Topics: Business, Leadership

Keywords: purpose, organizational purpose, purpose statements, leading purpose, Adam Bryant, Steve Morris

I hosted an Author 3-Way Conversation with Denise Lee Yohn, and Adam Bryant. It was a thoughtful and forward-thinking conversation where we primarily explored what purpose means, does, and what might lay beyond purpose.

Lucidworks Announces Keynote Speakers and Agenda for Virtual ACTIVATE Search and AI Conference 2022

October 11, 2022

GlobeNewswire

Topics: Customer Experience, Business, Employee Engagement

Keywords: customer experience speaker, Lucidworks ACTIVATE keynote, Denise Lee Yohn keynote speaker, employee experience speaker, business keynote speaker

This year’s ACTIVATE agenda includes keynotes from brand leadership expert and best selling author Denise Lee Yohn, as well as Lucidworks CEO, Michael Sinoway.

Facebook Scrambles To Escape Stock’s Death Spiral As Users Flee, Sales Drop

September 30, 2022

CNBC

Topics: Corporate Culture, Brand Delivery, Brand Touchpoints, Business, Culture, Leadership, Social Media

Keywords: Facebook rebrand, meta rebrand, culture, Denise Lee Yohn on CNBC, rebranding

Denise Lee Yohn, author of brand-building books including “What Great Brands Do” and “Fusion,” said there’s little evidence to suggest that Facebook’s rebranding to Meta late last year has changed public perception of the company.

What Should B2B Marketers Prioritize in 2023?

September 21, 2022

Smartbrief

Topics: Brand Communication, Brand Delivery, Marketing

Keywords: purpose, B2B marketing, B2B strategies, MARKETING BUDGETS, 2023 marketing, employee experience

“Your company purpose should give customers a reason to buy your products and services and employees a reason to work hard at developing them,” explains Denise Lee Yohn, brand leadership expert.

How to Measure Your Branding

August 26, 2022

Topic: Brand Delivery

Keywords: brand is a verb, brand measurement, brand operationalization, #WGBD, what is a brand, What Great Brands Do

“Remember that your brand is a verb,” writes Denise Lee Yohn in her book, “What Great Brands Do.”

Let’s Talk Brand

July 28, 2022

Let's Talk Brand

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: brand, Lukasz Murawski, culture, What Great Brands Do, organizational culture, brand-culture fusion, culture-building, FUSION

The next guest of LET`S TALK BRAND series is Denise Lee Yohn – Brand Leadership Expert From the interview you will learn: • what is Denise`s professional background, • what is her definition of brand & culture, • what is the fusion between brand and culture and how to integrate these two.

Should Employees Or Customers Come First?

July 12, 2022

LinkedIn

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement

Keywords: customer engagement, customer focused, customer service, customer experience, employee engagement, leadership, employee experience

“Choosing between employees and customers is a false choice,” said brand leadership expert, Denise Lee Yohn. “Both are equally important.”

Summer Reading Recommendations: For Marketing and Business Development Professionals in Professional Services and B2B

June 28, 2022

LinkedIn

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: books for professional services marketing, books on B2B marketing, summer reading recommendations, Denise Lee Yohn book, FUSION

Absorb that amazing thought and its magnitude. It reframes the way leaders should look at a firm’s brand and the often-considered trivial, market-facing only process of “rebranding” in PS.

What Taco Bell’s Surprise Mexican Pizza Sellout Says About Marketing And The Supply Chain

June 3, 2022

Advertising Age

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Marketing

Keywords: Taco Bell Mexican Pizza, Taco Bell TikTok, Taco Bell Dolly Parton and Doja Cat, supply chain and customer experience, Taco Bell social media, Taco Bell marketing

Denise Lee Yohn, an author and brand leadership expert, said the Mexican Pizza episode “show how companies should ensure they can deliver on their promises if they want their campaigns to drive sales and business results.”

Budweiser’s ‘Freedom’ Summer Campaign Could Heat Up Sales — And Tensions

May 6, 2022

Advertising Age

Topic: Brand Communication

Keywords: Denise Lee Yohn in AdAge, Budweiser Freedom, Budweiser America, Budweiser can campaign, Budweiser ad campaign

“Freedom is a loaded word, with many connotations, both positive and negative—especially in today’s cultural context,” said Denise Lee Yohn, a brand marketing expert and author.

25 Eclectic Books Worthy of Renewed Attention

May 4, 2022

Bruce Rosenstein blog

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: recommended books, top eclectic books, Bruce Rosenstein book recommendations, top business books, Denise Lee Yohn book, brand-culture fusion, FUSION

I would like to shine a more regular spotlight on books in this category, so that they remain part of the conversation, and can be worthy of continued/renewed attention.

An Interview with Customer Experience Expert, Nate Brown

March 18, 2022

Vistio

Topics: Customer Experience, Corporate Culture

Keywords: Nate Brown interview, customer experience speaker, CX speaker, Denise Lee Yohn

Nobody writes better about the overlap between marketing, culture, the employees experience, and then CX, than Denise Lee Yohn,

Building Customer Centric B2B Organizations

March 16, 2022

LinkedIn

Topics: Corporate Culture, Leadership

Keywords: Derek Sweeney, CX and EX, core values, culture-building

Denise Yohn advocates creating a values based culture within your organization both internally and externally.

Denise Lee Yohn: Brand Expert, Author & Speaker

March 11, 2022

The Edge

Topics: Customer Experience, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn branding, The Edge Leader Magazine interview, brand leadership, Denise Lee Yohn speaker

Denise Lee Yohn spoke with The Edge regarding the role that culture-building plays in today’s business environment, and the importance of adaptation in times of great change.

30 Top CX Thought Leader Blogs To Follow

January 20, 2022

Blake Morgan blog

Topic: Customer Experience

Keywords: CX experts, CX thought leaders, CX blogs, top blogs on customer experience

On her blog, Denise shares insights and case studies from big brands.

What Taco Bell’s New Taco Subscription Signals for Loyalty Marketing

January 8, 2022

Advertising Age

Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing

Keywords: Taco Bell taco subscription, Taco Bell loyalty, Taco Bell promotion, Taco Bell marketing, Denise Lee Yohn in Ad Age

Denise Lee Yohn, a brand leadership expert, author and consultant, sees the Taco Bell subscription program driving more frequent purchases for consumers and delivering data to the brand.

16 Hybrid Work Influencers You Need to Follow in 2022

December 28, 2021

8x8

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Hybrid work, remote work, hybrid workplace, digital workplace

We’ve curated a list of industry analysts and subject matter experts with more than 2,000 followers on Twitter who frequently tweet about #hybridwork, the #hybridworkplace, or the #digitalworkplace.

NSCA Announces Details for BLC 2022

November 19, 2021

Commercial Integrator

Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: FUSION speaker, brand and culture speaker, leadership speaker, Denise Lee Yohn at NCSA BLC 2022, Denise Lee Yohn speaker, keynote speaker

“These experts put strategy, leadership and commitment at the forefront,” Chuck Wilson, CEO of NSCA.

Hutch/Reno County Chamber of Commerce Annual Meeting Celebrates Economic Success

November 5, 2021

The Hutchinson News

Topics: Corporate Culture, Brand Delivery, Business, Culture

Keywords: Hutchinson/Reno County Chamber of Commerce Annual Meeting, Hutchinson Reno Chamber of Commerce, Denise Lee Yohn, keynote speaker, FUSION

Denise Lee Yohn, the featured speaker at the chamber’s Annual Meeting, presented merging brand and culture to create a more transparent and open business model by building that culture within the company.

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies — Review

November 4, 2021

Workplace 313

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: FUSION book review, David W. Bill book review, Workplace 313 book review, Christian business book review, Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is not an “in-your-face” theological book—but it is, in my opinion, deeply and richly grounded in a biblical understanding of life, business, and work.

Denise Lee Yohn FUSION of Brand and Culture

October 11, 2021

Beautiful Business Podcast

Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership

Keywords: Beautiful Business Podcast, Steve Morris podcast, personal branding, Denise Lee Yohn interview, FUSION

In this episode, Steven Morris and Denise Lee Yohn discuss:

  • Importance of aligning your brand identity with your internal culture
  • Understanding leaders and how to lead effectively
  • Reconciling faith or belief with career
  • Having good personal branding versus showing your genuine self
  • Advice for younger people or those who aspire to level up their career

100 CX Thought Leaders Around The World That Are Changing The CX Game

October 5, 2021

Survey2Connect

Topic: Customer Experience

Keywords: CX leaders, CX speakers, CX experts, CX thought leaders, customer experience leaders

On World CX day, we bring to you a list of 100 CX leaders from all around the world who are changing the way we witness customer experience.

What Retailers Need for Omnichannel Inventory Management

September 28, 2021

BizTech

Topics: Restaurants and Retail, Customer Experience, Brand Experience

Keywords: digitally native tools, omnichannel retailing, retail inventory management, retail customer experience

Social distancing requirements paved the way for digitally native tools in retail, according to branding consultant Denise Lee Yohn.

1Silver Bullet CEO Believes Taking Care Of Employees Is The Success Behind Silicon Valley

September 14, 2021

The Economic Times

Topics: Business, Leadership

Keywords: top leadership books, Milan Ganatra, top business books, What Great Brands Do

“As for books, in the last year I’ve picked up were Work Rules by Laszlo Bock, Business Adventures by John Brooks, That Will Never Work by Marc Randolph, What Great Brands Do by Denise Lee Yohn…”

7 Benefits of a Strong Branding Strategy

September 10, 2021

Column Five

Topics: Brand Delivery, Brand Strategy

Keywords: brand promise, brand strategy, branding strategy

As Denise Lee Yohn notes in What Great Brands Do, “Your brand can’t just be a promise; it must be a promise delivered.”

What The Right Work Culture Can Do For Your Output

August 23, 2021

LinkedIn

Topics: Corporate Culture, Culture, Leadership

Keywords: corporate culture, employee engagement, brand leadership, organizational culture, workplace culture, FUSION

In the LinkedIn course “Brand leadership: Aligning brand and culture”, Denise Yohn argues that in a sea of competition, the advantage lies in harmonizing your business strategy and brand with your internal culture.

Customer Experience Speakers for Your Event

August 20, 2021

ReadWrite

Topics: Customer Experience, Business

Keywords: customer experience speakers, CX speakers, customer service speakers, keynote on customer experience

Denise Lee Yohn is a keynote speaker and brand leadership expert who is known for her expertise and personal approach in helping business leaders build exceptional organizations.

Pumpkin Spice Season

August 18, 2021

ABC News

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing

Keywords: marketing trends, pumpkin spice, Pumpkin Spice Latte, PSL

It’s only mid-August but the ‘PSL’ is back.  Denise Lee Yohn, author of “What Great Brands Do,” talks about the Pumpkin Spice Pandemonium.

What Happens If Your Organization’s Name Is Suddenly Associated with Something Negative?

August 2, 2021

Phil Cooke Blog

Topics: Brand Communication, Brand Names, Marketing

Keywords: Delta airlines delta variant, Delta name, branding crises, brand name

“If customers are likely to get your brand name confused with a crisis, public issue, or negative trend, then you should proactively address the potential confusion,” advises Denise Lee Yohn.

How to Make Culture the Backbone of Your CX with Denise Lee Yohn and Kyle Hamm

July 15, 2021

Officium Labs

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: EX and CX, Officium Labs podcast, Experience Matters podcast, culture and customer experience, Denise Lee Yohn interview, customer experience strategy

Our host Nate Brown is joined by two incredible CX leaders, Denise Lee Yohn and Kyle Hamm to talk about how to embed culture as the backbone of your customer experience strategy, or initiative.

Inside Subway’s Superstar-studded Refresh Campaign

July 13, 2021

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Marketing

Keywords: Subway refresh campaign, Subway ad campaign, Subway celebrity ads, brand refresh

Denise Lee Yohn suggested Subway needed a massive push, something along the lines of Domino’s Pizza Turnaround

Why Sha’Carri Richardson Could Be More Valuable To Sponsors After Her Failed Drug Test

July 8, 2021

Yahoo Sports

Topics: Brand Communication, Marketing

Keywords: Sha'Carri Richardson, celebrity sponsors, marketing sponsorships, Olympics sponsorship

“Sometimes brands have to risk alienating people in order to stand for something,” Denise Lee Yohn said, “but in this case I don’t think it’s worth it.

Five Marketing Lessons from Victoria’s Rebrand

June 28, 2021

Advertising Age

Topics: Restaurants and Retail, Corporate Culture, Brand Communication, Brand Delivery, Business, Culture, Marketing

Keywords: Victoria's Secret rebranding, Victoria's Secret new brand, rebranding lessons, marketing lessons, Denise Lee Yohn in Advertising Age

“It seems like it is as much of an organizational and cultural change within the company as it is a branding change,” says Denise Lee Yohn, a brand leadership expert.

25 Customer Experience Blogs to Add to Your Weekly Reading List

June 23, 2021

Helpsquad

Topics: Customer Experience, Leadership

Keywords: customer experience experts, CX blogs, Customer experience blogs, Denise Lee Yohn blog

Brand leadership expert, Denise Lee Yohn, starts where customer experience begins, with a brand and its leadership.

CX Rises in Business Importance, SAP Sapphire Now Speakers Urge

June 9, 2021

Destination CRM

Topics: Customer Experience, Business, Employee Engagement

Keywords: CX + EX, #CustomerExperience, Denise Lee Yohn at SAP SAPPHIRE NOW, #CX, employee experience, customer experience trends

Denise Lee Yohn, author and brand leadership expert, said personalization is one of the key trends in CX that is allowing companies to be more convenient and relevant to customers.

SAPPHIRE NOW Keynote: Chasing Zero, With Eye On the Future of Business

June 3, 2021

The Future of Customer Engagement & Experience

Topics: Customer Experience, Business

Keywords: CX trends, customer experience supply chain, SAP SAPPHIRE Global Keynote, #CX

“What we’ve learned is that customer experience truly is supply chain dependent.” – Denise Lee Yohn

Brand: An Essential, yet Often Overlooked, HR Competency

May 30, 2021

LinkedIn

Topics: Corporate Culture, Brand Delivery, Culture

Keywords: brand+culture, marketing & hr, human resources branding, FUSION

Culture and values are the brand, says Denise Lee Yohn.

How to Tap Into the Rise of Online Word of Mouth Marketing

May 27, 2021

Business 2 Community

Topics: Brand Communication, Marketing, Social Media

Keywords: online marketing, word of mouth marketing, social media marketing

Denise Lee Yohn says, “Customers are savvier today. They see advertising rhetoric for what it is, and they no longer accept brands at face value.”

Talent Management Vlog Review of FUSION

May 24, 2021

T&T Management Group

Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture

Keywords: FUSION book review, T&T Management Group book review, brand+culture, Denise Lee Yohn book review

In this episode we review a book on the ” experience ” strategy, this one in particular integrates the brand approach and organizational culture. FUSION adds value to this type of topic that is so relevant today for organizations.

Peloton’s Plight Offers Lessons For Brands Dealing With Recalls

May 7, 2021

Advertising Age

Topics: Brand Communication, Brand Experience, Marketing

Keywords: Peloton treadmill issue, Peloton product recall, product recall messaging, crisis communications

Peloton, for example, could have committed “to work with [the CPSC] to investigate the matter and determine if additional safety measures were needed” and paused product sales in the process, says Denise Lee Yohn, a brand leadership expert.

17 Best Company Culture Books to Read in 2021

May 6, 2021

teambuilding

Topics: Corporate Culture, Business, Culture

Keywords: FUSION book, Teambuilding book list, best company culture books, best culture books, Denise Lee Yohn book

Fusion shows how paring company culture with brand image makes organizations more beloved, powerful, and profitable. Using a combination of company case studies, executive interviews, and personal experiences, Denise Lee Yohn illustrates how the most admired organizations use brand and culture in tandem

Best Global Trainers

April 30, 2021

Best Global Trainers

Topic: Customer Service

Keywords: Denise Lee Yohn customer service, best global trainers, best customer service trainers, best trainers

After extensive research we have shortlisted  Preeminent Professional Trainers, Speakers and Coaches. They are authentic and highly sought-after subject matter experts in their domains.

Why You Should Avoid Selling Products — with Denise Lee Yohn

April 1, 2021

Technology Partners

Topics: Brand Experience, Business, Leadership

Keywords: Something Extra podcast, faith and leadershipDenise Lee Yohn interview, great brands avoid selling products, brand-culture fusion

What happens when a company’s brand and vision are not aligned? Having the discipline, relentlessness, and commitment to your brand’s principles will make all the difference for your future. Denise Lee Yohn and Something Extra host Lisa Nichols consider this and many other questions in regard to culture and brand identity.

PR Pros On What General Mills Got Right, Wrong With ‘Cinnamon Toast Shrimp’

March 29, 2021

Yahoo Finance

Topics: Brand Communication, Business

Keywords: Cinnamon Toast Crunch shrimp tails, Cinnamon Toast Crunch communication, General Mills communication, crisis communication

Denise Lee Yohn says General Mills got it wrong.

What Brands Can Learn from the Cinnamon Toast Crunch Moment

March 26, 2021

Advertising Age

Topics: Brand Communication, Brand Delivery, Brand Experience, Business, Customer Service, Marketing

Keywords: cinnamon toast crunch crisis, cinnamon toast crunch communications, food contamination crisis, General Mills crisis communication

Any personal private response to Karp should have asked what sort of resolution or response he was looking for, says Denise Lee Yohn, a brand leadership expert.

Marketers Plan Giveaways for Covid-19 Vaccine Recipients

March 22, 2021

The Wall Street Journal

Topics: Brand Communication, Brand Experience, Marketing

Keywords: vaccine giveaways, vaccine promotion, vaccine marketing, Krispy Kreme promotion Denise Lee Yohn in Wall Street Journal

Promotions for vaccinated people are a flawed tactic for both brand-building and public health, said Denise Lee Yohn, a brand leadership consultant and author of books including “What Great Brands Do.”

5 Ways to be a Great Leader in 2021

March 16, 2021

The Sweeney Agency

Topics: Innovation, Leadership

Keywords: leadership strategies, leadership in 2021, leadership speakers, leadership disruption

Organizations that forge ahead despite disruption — or because of it — leave behind those that retreat or stall. 

Expert Casino Marketing Advice

March 16, 2021

Julie Carcamo Blog

Topics: Customer Experience, Brand Delivery, Marketing

Keywords: casino marketing, casino branding, julie carcamo blog, casino brand strategy, casino customer experience

Your brand is a bundle of values and attributes that define the value that you deliver to people through the entire customer experience.

Your High-Performing-Team-Squad-Family

February 1, 2021

Jeff Gibbard

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: high performing team, high performance team, team leadership, organizational culture, leadership

Denise is a brilliant strategist and author who has written compelling books on brand, culture and strategy including What Great Brands Do and Fusion. She’s been on my podcast several times and I have the utmost respect for her.  She makes a number of strong points against the family model.

How To Create the Best Retail Customer Experience: 3 Trends to Know

January 29, 2021

The Future of Customer Engagement & Experience

Topics: Restaurants and Retail, Customer Experience

Keywords: CX trends, new shopping behaviors, retail customer experience, customer experience trends

“Not only have consumer shopping behaviors changed during the pandemic, with more people spending more online, but those behaviors are going to continue,” says Denise Lee Yohn, a brand leadership consultant.

How To Improve Retail Customer Experience: Listen To the Youth

January 25, 2021

The Future of Customer Engagement & Experience

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Culture, Leadership

Keywords: retail talent, retail employees, CX employees, #NRF2021, #SAPretail

Success still comes down to people and how retailers bring in workers to fill both corporate and front-line roles, says Denise Lee Yohn.

How to Integrate Brand and Culture for Business Success with Denise Lee Yohn

January 25, 2021

Just Branding

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: Just Branding podcast with Denise Lee Yohn, brand-building podcast, Denise Lee Yohn interview, branding podcast, FUSION

In this episode, you will learn exactly how to integrate brand & culture into your company for massive success!

Mission-Driven Customer Experiences (CX): A Guide

January 15, 2021

Officium Labs

Topics: Customer Experience, Marketing

Keywords: purpose-driven, mission-driven, purposeful CX, customer experience strategy, #CX

In the words of Denise Lee Yohn from FUSIONCustomers are more savvy today.”

Wyndham Destinations To Rename Itself Travel + Leisure Co. As Part Of Brand Buy From Meredith

January 6, 2021

Advertising Age

Topics: Brand Identity, Brand Strategy, Strategy

Keywords: Wyndham rebrand, Wyndham Meredith brand, Wyndham Travel+Leisure brand, Wyndham brand strategy

“[Travel + Leisure] is a powerful, valuable media brand that opens up more business opportunities to a business/brand that is stuck in a stalled market because of the pandemic.” says brand leadership expert Denise Lee Yohn

Great Brands Design The Ideal Customer Experience

December 23, 2020

Customer Centric Solutions

Topics: Customer Experience, Brand Experience, Business

Keywords: Customer Centric Solutions book review, customer experience book review, WGBD, What Great Brands Do review, Denise Lee Yohn book review

In her book WHAT GREAT BRANDS DO author Denise Lee Yohn highlights The Seven Brand-building Principles that separate the best from the rest in the marketplace.

Innovation & Marketing – The Essence of Modern Businesses

December 22, 2020

Autodidact Podcast

Topics: Innovation, Marketing

Keywords: marketing strategy, innovation & marketing, marketing new products

According to an article on Harvard Business Review by Denise Lee Yohn, innovation is a top priority for almost every organization but to achieve success through innovation, companies MUST put as much energy and investment into marketing new offerings as they do in generating them.

Startup Innovation & Technology Strategies At Times Of Crisis

December 14, 2020

Techment

Topics: Brand Delivery, Business, Innovation

Keywords: start-up innovation, branding in crisis, startup strategies, startup marketing, brand-building

Denise Lee Yohn shares her message to startups on managing the present crisis: This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building.

Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit

December 10, 2020

AdWeek

Topic: Marketing

Keywords: Tru-Tone lights, holiday trends, consumer trends, nostalgia marketing, holiday marketing

Brand consultant Denise Lee Yohn, author of books including What Great Brands Do, ventured that the motivations are even more complex.

How Brand And Culture Create Great Companies With Denise Lee Yohn

December 8, 2020

Vivaldi_

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Employee Engagement, Innovation, Leadership

Keywords: company purpose, innovative culture, Apple ecosystem, Vivaldi interview, Erich Joachimsthaler interview, core values, brand-culture fusion

Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do” and “FUSION, joined our CEO Erich Joachimsthaler to discuss how aligning and integrating brand and culture can lend a competitive advantage, a more sustainable platform and authenticity that is critical to an organization.   

10 Leadership Strategies For Thriving in 2021

December 2, 2020

Leading In Context

Topics: Customer Experience, Brand Experience, Business, Leadership

Keywords: leadership strategies, leadership in 2021, leadership principles for 2021, brand-culture fusion

“A disconnect between what your organization values on the inside and how it is perceived on the outside can damage customer relationships. Customers have the ability—and the proclivity—to see if you are actually operating the way you say you are.” — Denise Lee Yohn

Customer-Centricity As A Business Mission

December 1, 2020

Entrepreneur

Topics: Customer Experience, Corporate Culture, Culture

Keywords: customer-centric culture, customer strategy, customer-centric organization, human organization, customer centricity

In a very interesting article written by Denise Lee Yohn for the Harvard Business Review, Denise shares that the biggest barrier to customer-centricity is the lack of a customer-centric organisational culture.

For Retailers This Year, A Holiday Decorating Dilemma

November 24, 2020

NPR Marketplace

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing

Keywords: retail holiday season, retail decorations, retail customer experience

Branding consultant Denise Lee Yohn said decorations help get shoppers in the holiday spirit.

Here Are Some of the Potential Ripple Effects Proposition 22 Could Set Off

November 5, 2020

AdWeek

Topics: Brand Communication, Brand Touchpoints

Keywords: brands and Proposition 22, brand activism, brands & politics

“I do see this ‘victory’ as an affirmation for other companies that are becoming more socially and politically active,” said Denise Lee Yohn, author of the book What Great Brands Do.

The New Normal For Retail with Denise Lee Yohn

November 5, 2020

Ambition Data Podcast

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Marketing

Keywords: CX + EX, digitally native customer experience, purpose over profits, retail customer experience, employee experience, FUSION

Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.

Suggestive Kraft Mac & Cheese Campaign Vanishes After Backlash

October 13, 2020

Advertising Age

Topics: Brand Communication, Marketing

Keywords: Denise Lee Yohn in AdAge, Kraft Noods, #SendNoods, failed ads, ads with sexual innuendo

When a campaign is done with an angle that is “intended to go viral,” you can’t pretend like it didn’t happen, says Denise Lee Yohn, a brand leadership consultant.

Women Are The MVPs of The Customer Service Game in 2020

October 5, 2020

Acefone

Topic: Customer Experience

Keywords: CX leaders, CX thought leaders, CX women, customer experience leaders, top women leaders in customer experience

Previously the VP of Brand and Strategy at Sony with contributions to Forbes, Denise Lee Yohn’s credentials are impressive and set her apart as another thought leader to follow for anyone interested in taking their CX to the next level.

Branding Leadership 101 – Denise Lee Yohn on Engati CX

September 29, 2020

Engati Podcast

Topics: Customer Experience, Brand Delivery, Brand Experience, Customer Service

Keywords: Engati CX podcast, AI and customer experience, personalized customer experience, customer experience design, Denise Lee Yohn interview

Denise Lee Yohn talks about brand leadership 101 on Engati CX. She says that your brand is not your name or logo, your ad, your image — it’s what you do and how you do it.

How To Get the Most Out of Brand Collaborations

September 17, 2020

Advertising Age

Topics: Brand Communication, Brand Touchpoints, Marketing

Keywords: brand collaborations, co-branding, Crocs and KFC, Nike and Ben & Jerry's, brand partnerships

Some wacky partnerships, like Crocs and KFC, work well for shareable content on social media, but such gains are more short-term, according to Denise Lee Yohn, a brand leadership speaker and consultant.

Staying Connected with Customers in the Contactless Economy

September 15, 2020

Harvard Business Review Analytic Services

Topics: Customer Experience, Employee Engagement

Keywords: EX & CX, contactless economy, customer experience transformation, employee experience

When it comes to formulating customer experiences, employees are often left out of the equation. That’s a mistake, according to Denise Lee Yohn Yohn. “Companies need to be designing and managing employee experiences with the same rigor and discipline they apply to customer experiences.”

10 Essential Employee Experience Blogs

August 31, 2020

Sergio Carreda blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: top employee experience blogs, top EX blogs, top employee engagement blogs, Denise Lee Yohn blog

Denise Lee Yohn is a Brand Leadership expert, speaker and author. I find very interesting (even if perfectly logical) the fact that she has decided to focus on Employee Experience as well, on top of her focus on Branding and Marketing content.

Virus Fallout Ups Pressure on American Bar Association Reboot

August 19, 2020

Bloomberg Law

Topics: Brand Experience, Business, Marketing

Keywords: association rebranding, association marketing, ABA branding, American Bar Association rebranding, association experience

The ABA isn’t the only professional association that has to think differently about membership engagement and shift from place and time-based engagement to ongoing networking opportunities, said brand leadership expert Denise Lee Yohn.

Navigating the Virtual Workspace

August 18, 2020

FHLBank Dallas Dividends

Topics: Business, Leadership

Keywords: #WFH, remote working, tips for working from home, virtual work tips

Working from home?  Here are a few tips from Denise Lee Yohn.  #1: Know Yourself.

Frontline Workers Are Forced To Become COVID Mask Police. It’s Stressing Them Out

August 7, 2020

L.A. Times

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Employee Engagement

Keywords: mask mandate, frontline workers, mask police, retail customer experience

“A company must make employee safety a top priority, and putting them on the front lines of the battle over masks threatens their physical and emotional safety,” brand consultant and author Denise Lee Yohn said.

Startup Innovation & Technology Strategies at Times of Crisis

July 31, 2020

Techment

Topics: Brand Strategy, Marketing, Sales, Small Businss

Keywords: start-up innovation, tech start-up brand strategy, strategic brand platform, Denise Lee Yohn, minimum viable brand, MVB

This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building. – Denise Lee Yohn

CallMiner Announces Lineup for Its Virtual Customer Engagement Transformation Exchange

July 28, 2020

MarTech Series

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: CallMiner CETX, customer experience speaker, Denise Lee Yohn, keynote speaker

Denise Lee Yohn, the go-to expert for brand leadership and bestselling author, will be speaking on Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth.

Drive Business Success with a Dual-Track Approach to Transformation

July 28, 2020

Harvard Business Review Analytic Services

Topics: Corporate Culture, Culture, Innovation, Leadership

Keywords: culture change, innovative culture, digital transformation culture, organizational culture, culture leadership

Seeing transformation as a corporate initiative or a series of projects is an outdated view of how change happens. Instead, senior leadership needs to think about how to cultivate the kind of culture that will support innovation, says Denise Lee Yohn, author and consultant who specializes in cultural change

Moving Beyond Product Features And Benefits In Brand Messaging

July 27, 2020

Forbes

Topics: Brand Communication, Marketing

Keywords: brand messaging, product messaging, brand communications, brand essence, Denise Lee Yohn, What Great Brands Do

As suggested by brand maven and author Denise Lee Yohn in her book What Great Brands Do, “With great brands … the culture and the values don’t play supporting roles in business operations — culture and values are the brand, and they’re used to inform business decisions and employee actions.”

CX Spotlight: In Conversation with Nate Brown

July 21, 2020

Hiver CX Spotlight

Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing

Keywords: FUSION review, Nate Brown interview, CX book, Hiver book recommendation, Denise Lee Yohn book

The standout book for me in the past two years has been Fusion: How Integrating Brand and Culture Powers the World’s Great Companies by brand leadership expert, Denise Lee Yohn. She brings the essential elements of culture, employee experience, customer experience, and marketing together in a way that no one else can. Absolutely brilliant work.

Top 50 Customer Service Leaders – Best Customer Experience Influencers

July 6, 2020

Netomi Blog

Topic: Customer Experience

Keywords: CX leaders, CX speakers, CX experts, CX consultants, customer experience thought leaders, customer service thought leaders

We feel compelled to introduce our readers to a larger scope of people wo inspire a world of excellent customer experience.

No Labels, No Limits Podcast with Brand Leadership Expert, Denise Lee Yohn

June 25, 2020

No Labels, No Limits Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: overarching purpose, No Labels No Limits Podcast, Sarah Boxx podcast, brand-led culture, organizational purpose, brand culture, Denise Lee Yohn interview, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

In this episode you’ll learn about the direct links between culture and business results, what an internal brand-led culture is, and why our organizational culture needs to match our brand.

Keeping Brand Values Intact When The Sky Is Falling

June 8, 2020

FCPA Blog

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: brand and culture alignment, values alignment, brand values, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion

Last week I talked with Denise Lee Yohn, author of the bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Our topic was keeping brand values intact — even when the sky is falling.

How Brands Should Communicate Safety While Reopening Businesses During Covid-19

June 8, 2020

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Employee Engagement, Marketing

Keywords: Denise Lee Yohn in AdAge, retail reopening, restaurant reopening, reopening messaging, Covid-19 messaging

Denise Lee Yohn, a brand leadership consultant, says ensure employees are on board with the message. “The last thing you want is to have a message out there on media that isn’t delivered on,” she says.

Compliance Book Club: Fusion with SAI Global and Denise Lee Yohn

May 13, 2020

SAI Global

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: corporate ethics, culture and risk, USION: How Integrating Brand and Culture Powers the World's Greatest Companies, SAI Global Book Club with Denise Lee Yohn, compliance and risk, ethics and brand, compliance professionals, values-based code of conduct, brand-culture fusion

In this episode of Compliance Book Club,  we discuss FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, by Denise Lee Yohn in fireside chat and Q&A with the author.

RE-OPENING SOON: How to Prepare Your Frontline for a Post-COVID Reality

April 13, 2020

Nudge Rewards

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Business, Culture, Employee Engagement

Keywords: retail employee experience, COVID 19 strategies, engaging employees in a crisis, Nudge Rewards webinar, Future Stores Digital Summit, restaurant leadership, employee engagement, retail leadership

Join us for a 30-minute presentation on how to prepare your frontline for retail’s post-COVID reality alongside acclaimed brand leadership expert and bestselling author, Denise Lee Yohn.

5 Books to Up Your Marketing Game

April 10, 2020

E Starr Associates

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: best marketing books, top marketing books, Evelyn Starr blog, books by Denise Lee Yohn, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn is a brand expert who has delved deep into how brand and company culture are inextricably linked. In Fusion, she details the cultural components of the strongest brands and maps a path to aligning your culture with your brand.

FUSION Book Summary by You Exec

March 17, 2020

You Exec

Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: FUSION book summary, You Exec book summary, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists?  FUSION reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture.

Your Team Leaders Are Crucial To Your Customer Experience

March 11, 2020

Forbes

Topics: Customer Experience, Employee Engagement, Leadership

Keywords: CX + EX, Chief Experience Officer, CXO, CX leadership, employee experience, customer experience leadership

Denise Lee Yohn, a branding expert, asserts in the Harvard Business Review that every company needs a CXO, Chief Experience Officer.

The Next Chapter for Story at Macy’s

March 10, 2020

Advertising Age

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing, Social Media

Keywords: Macy's customer experience, Story customer experience, Story at Macy's, instagrammable experience, pop-up shop strategy, retail customer experience

With any in-store experience, it’s important that marketers like Macy’s understand the who and the why behind their customer, according to Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”

From Chatty Employees To $5 Wine: How Trader Joe’s Turns Customers Into Fanatics

March 9, 2020

CNBC

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Service, Marketing

Keywords: Trader Joe's strategy, Trader Joe's product strategy, Trader Joe's merchandising, Trader Joe's choice, Trader Joe's secrets, grocery store customer experience, retail customer experience, Trader Joe's customer experience, Denise Lee Yohn on CNBC

Fun names or highlighting unique ingredients makes Trader Joe’s products “seem [like] something that you as a shopper can really delight in,” Denise Lee Yohn, a brand-building expert who’s worked with retailers from Target to Burger King, tells CNBC Make It.

A Couple New Yorkers Capitalize on ‘Slime’

March 7, 2020

The Wall Street Journal

Topics: Customer Experience, Brand Experience, Brand Touchpoints, Marketing

Keywords: experiential marketing, pop-up experiences, experience events, Sloomoo experience, slime store, experience strategy

Established brands, from Nike to Baskin Robbins, are increasingly using experience pop-ups as marketing tools to increase their exposure on social media and cultural cache, said Denise Lee Yohn, a brand leadership expert and author.

29 Additional Outstanding Recent Books by Leader to Leader Authors

March 6, 2020

Bruce Rosenstein blog

Topic: Leadership

Keywords: top leadership books, best leadership books, leader to leader best books list, bruce rosenstein, FUSION

Recent books by our authors, who represent the full range of organizational leaders (business/nonprofit/education); and thought leaders.

How Experiential Venues, Built On Sensory Marketing, Are Handling The Coronavirus

March 6, 2020

Advertising Age

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints

Keywords: experiential marketing, experiential events, experience coronavirus, CX coronavirus, Sloomoo Institute experience, Museum of Ice Cream experience, in-person experience, brand experience

“Between customers’ reluctance to put themselves in situations where a lot of people gather, and businesses warning customers about the risks and even companies and organizations restricting people’s activities, we’re already seeing a decline in traffic to in-person and retail venues,” says Denise Lee Yohn, a branding expert and author of What Great Brands Do.

Being Customer-Centric Is Perhaps More Important Than Ever

March 3, 2020

Trade Only Today

Topics: Customer Experience, Corporate Culture, Culture

Keywords: customer-centric culture, customer experience culture, CX culture, customer centricity

Delivering customer-centric experiences should be a culturewide initiative. So says Denise Lee Yohn, writing in the Harvard Business Review.

customer-centric culture

March 1, 2020

Marketoonist

Topics: Customer Experience, Corporate Culture, Culture, Marketing

Keywords: customer-centric culture, customer first culture, customer-centric strategy, marketoonist customer centricity, customer centricity

Denise recommends a few strategies that companies can use to develop a more customer-centric culture, including hiring for customer orientation and facilitating direct interaction with customers.

Mrs. Dash Is Dropping ‘Mrs.’ From Its Name

February 20, 2020

Advertising Age

Topics: Brand Communication, Brand Names, Marketing

Keywords: Mrs. Dash rebrand, Mrs. Dash brand name, Denise Lee Yohn in AdAge, brand names, rebranding

“I doubt the ‘Mrs.’ part of the name had any impact on the product’s appeal so I doubt dropping it will either,” says Denise Lee Yohn, author of the book “What Great Brands Do.”

3 Ways Knowledge Sharing Improves Employee Engagement and Customer Experience

February 19, 2020

Bloomfire

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement

Keywords: CX + EX, customer experience employee experience, Denise Lee Yohn, employee engagement, employee experience, EX

Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, points out that “employees can and will only deliver experiences to customers that they experience themselves.”

The Power of Culture. An Interview with Denise Lee Yohn

February 9, 2020

B2Branded

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: brand and culture alignment, brand and culture integration, B2B brand and culture, B2B brand strategy, B2B organization culture, Denise Lee Yohn interview, B2B branding, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, discusses the power of culture in B2B organizations.

The Three Stages to Developing a Customer-Centric Culture

January 16, 2020

CX Accelerator

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: customer-centric culture, authentic culture, customer centricity, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, unique culture

In her brilliant book “Fusion: How Integrating Brand and Culture Power’s the World’s Greatest Companies”, Denise Lee Yohn makes it exceptionally clear that this is the linchpin to a customer-centric culture. Compelling organizations are authentic.

How To Build a Brand Experience

January 15, 2020

LinkedIn

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Marketing

Keywords: How Brands Are Built Podcast, Rob Meyerson podcast, brand experience, branding, customer experience, branding podcast, #CX

One of my favorite quotes from the season comes from Denise Lee Yohn, who says, “The truth is that all the little things that we do for someone—actually do for them, either in person, if we are in that business model, or as we’re delivering to them the value that we promised—far outweigh the big things that we say we do.”

The Nine Types Of Company Brands And What To Do About Them

December 19, 2019

WARC

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: brand types, brand archetypes, Denise Lee Yohn in WARC, brand positioning, brand culture, brand strategy

Denise Lee Yohn argues that if you want to produce outcomes that differentiate the company, “you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.”

Top 5 Business Books of 2019

December 19, 2019

Gazelles

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Strategy

Keywords: CX + EX, Verne Harnish book recommendation, Scale Up book recommendation, top business book 2019, top strategy book 2019, Denise Lee Yohn book, FUSION

Published in 2018, Fusion made this year’s list because there’s not been a better strategy book written since and I simply missed it when I compiled the list last year.

Digital Diary Magazine – Advisory Board Edition

December 18, 2019

Millennium Alliance

Topics: Business, Leadership, Marketing

Keywords: 2020 Predictions, 2020 marketing, Digital Diary, Denise Lee Yohn, Millennium Alliance

I’ve had the privilege of working for some terrific leaders, so I’ve been inspired by them. But mostly my interest in leadership comes from
my drive for results and my desire to help people create real value for this world.

The Role Of Brands In Unifying Your Teams

December 18, 2019

The Drum

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: corporate brand, Denise Lee Yohn in The Drum, brand alignment, brand integration, employee brand engagement, brand culture

Brand leadership expert, Denise Lee Yohn, comments that, “great brands intentionally and specifically engage their employees with their brands.”

Delivering a More Customer-Centric Experience

December 17, 2019

Smartbrief

Topics: Customer Experience, Corporate Culture, Business, Culture, Marketing

Keywords: customer-centric culture, customer-centric organization, customer-centric experience, customer centricity, #CX

Delivering customer-centric experiences should be a culture-wide initiative, says Denise Lee Yohn of the Harvard Business Review.

When Purpose Not Slogans Drive The Brand

December 16, 2019

Financial Times

Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Social Responsibility

Keywords: CX + EX, overarching purpose, GEFCO, Denise Lee Yohn in Financial Times, organisational culture, corporate culture, employee experience

“The external identity and internal culture need to be integrated and aligned,” says Denise Lee Yohn, brand leadership expert, and best-selling author. “If you don’t have it, at best you don’t fulfil your promises and at worst you open up the organisation to problems.”

Denise Lee Yohn On The Brands To Watch In 2020

December 15, 2019

Six Pixels of Separation Podcast

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Identity, Brand Strategy, Brand Touchpoints, Business, Marketing

Keywords: Six Pixels of Separation podcast, Mitch Joel podcast, Brands To Watch in 2020, Denise Lee Yohn on Six Pixels, Future of brands, top brands in 2020, brand predictions, brand trends

What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding.

10 CEOs On The Business Books On Their Holiday Wish Lists

December 13, 2019

Fast Company

Topics: Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement

Keywords: best business books 2019, top business books 2019, books recommended by CEOs, Jen Derks, Four Fin Creative, Fast Company best books, Denise Lee Yohn book, FUSION

“As leader of a branding firm, I’m increasingly interested in the blurry line between brand building and culture building,” says Jen Derks, creative director and founder of Four Fin Creative.

10 Books for Your CX Holiday Wishlist

December 12, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Experience, Culture, Employee Engagement

Keywords: Best CX books, top CX books, CX book recommendations, Worthix, Denise Lee Yohn, FUSION

FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

Denise Lee Yohn Fuses Brand, Business, and Culture

December 9, 2019

How Brands Are Built

Topics: Customer Experience, Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Social Responsibility

Keywords: employer brand, recommended business books, employment brand, organziational culture, REI brand, WeWork brand, brand consulting, brand touchpoint wheel, branding, customer experience, brand strategy, employee experience

Denise and I talk about the relationship between brand and business, why it’s important to “sweat the small stuff,” brand experience versus employee experience, and her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Useful List: Books Recommended by Branding Experts

December 9, 2019

How Brands Are Built

Topics: Corporate Culture, Brand Delivery, Business

Keywords: recommended business books, recommending branding books, recommended reading list, top business books, What Great Brands Do, FUSION

On this season of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of favorites.

The CX Trends to Watch in 2020, According to the Experts

December 5, 2019

Bloomfire

Topics: Customer Experience, Brand Experience, Employee Engagement

Keywords: CX + EX, CX trends, CX 2020, CX predictions, customer experience strategy, employee experience

The way your employees experience your company influences the customer experience. Denise Lee Yohn, keynote speaker and author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, thinks that in 2020, company leaders will be paying more attention to this connection.

What Women Really Want From Their Employers

October 11, 2019

Entrepreneur

Topics: Corporate Culture, Employee Engagement

Keywords: employer brand, employment brand, employeee experience, female employees, Eli Carlson Entrepreneur, employee engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

“Enlightened employers go beyond meeting the basic needs of their employees and seek to truly understand how to engage them,” says Denise Lee Yohn, brand leadership expert and author of the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Domotex USA 2020 Opens Registration, Lines Up Keynote

September 16, 2019

Furniture Today

Topics: Customer Experience, Brand Experience, Business, Leadership

Keywords: DOMOTEX USA, Domotex keynote speaker, branding speaker, Denise Lee Yohn speaker

Denise Lee Yohn, an authority on building exceptional brands and great organizations, will deliver the show’s opening keynote address on Feb. 6.

Kim Kardashian’s SKIMS Shapewear Line Reportedly Made $2 Million on Launch Day

September 11, 2019

COMPLEX

Topics: Brand Names, Business, Marketing, Social Media

Keywords: Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, Kim Kardashian West brand, brand naming strategy, brand name selection

While Kardashian said the original Kimono title was decided upon “with the best intentions” when announcing the eventual name change, AdAge noted that such a sentiment is unlikely given the social media-driven nature of the entire Kardashian branding.  “It’s more likely that she simply ignored them,” Denise Lee Yohn wrote in the piece, published Sept. 3.

20 Customer Experience Influencers You Should Follow NOW

September 5, 2019

LIveHelpNow

Topics: Customer Experience, Brand Experience

Keywords: customer experience speakers, customer experience experts, CX speakers, branding speakers, Denise Lee Yohn CX, Denise Lee Yohn speaker

Denise will show you where brand and customer experience collide, and provide you with the strategies you need to successfully marry the two.

How Did Two Friends Build Revolve Into A Fashion Empire? With Instagram Influencers, Of Course

August 25, 2019

L.A. Times

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing, Social Media

Keywords: Revolve Group, $RVLV, Revolve apparel, Revolve clothing, Michael Mente, Mike Karanikolas, retail social media, social media influencer strategy, retail strategy

Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said, “Revolve’s strategy has been a smart one so far, but it needs to be looking for the next wave to ride if it wants to offset these risks and retain its position as a pioneer.”

Employee Experience: The Key To Talent Retention And Recruitment

August 2, 2019

TechCentral

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employer brand, employee culture, corporate culture, employee engagement, organizational culture, workplace culture, employee experience, EX

While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.

When Workers Take a Stand

August 1, 2019

Out Of Office

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility

Keywords: employee activism, leadership values, employee engagement, core values

One key for employers: Understanding and articulating company values, says Denise Lee Yohn, a brand leadership expert and author of What Great Brands Do.

What Is Employee Experience? Your Key To Talent Retention And Recruitment

August 1, 2019

IT World

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employer brand, employee culture, corporate culture, employee engagement, workplace culture, employee experience, EX

While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.

Why Experiential Marketing May Have Reached Its Peak

July 29, 2019

Advertising Age

Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Social Media

Keywords: experiential marketing, brand activation, Instagram experience, Gen Z consumers, brand experience, Denise Lee Yohn in Ad Age, experience economy

“There is a commercial side to all of this—obviously people are trying to make money,” says Denise Lee Yohn, a brand leadership expert and author of “What Great Brands Do.”

Customer Loyalty and the Importance of Brand Messaging

July 26, 2019

Airy Blog

Topics: Brand Loyalty, Brand Communication, Brand Delivery, Marketing

Keywords: branding principles, Airy blog, brand strategy, brand-building, What Great Brands Do

In her book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, Denise Lee Yohn analyzed major brands like Starbucks, REI, IBM, and Lulemon and found that there are seven important principles that drive the success of these organizations.

How To Build A Winning Brand Culture And Attract Audiences

July 12, 2019

Formulate Blog

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: Formulate blog, Denise Lee Yohn on culture, employee culture, brand culture, brand culture alignment, brand culture integration, FUSION

Author, Denise LeeYohn , of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (2018) says, “Fully integrating and aligning your brand and culture produces meaningful, powerful results that affect your whole business.”

Bringing Culture and Your Brand Together

July 3, 2019

Scaling Up Business Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership, Small Businss

Keywords: Scaling Up Business Podcast, Bill Gallagher podcast, brand culture, brand culture alignment, brand culture integration, Denise Lee Yohn podcast, FUSION

Culture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync.

Why (And How) Hint Is Breaking The Rules Of Brand Extensions

June 27, 2019

Advertising Age

Topics: Health/Fitness/Wellness, Brand Extensions, Business, Strategy

Keywords: Hint brand extension, Hint brand strategy, Hint water brand, Kara Goldin, brand extensions, brand equity, Denise Lee Yohn in Ad Age

“When you see yourself as someone contributing to society and helping customers in a meaningful way, naturally you’re thinking about, ‘what other problems can I solve?’” says brand leadership expert Denise Lee Yohn, author of “What Great Brands Do.”

Voices of CX Season 3: The Highlights

June 27, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Employee Engagement

Keywords: Worthix blog, Voices of CX podcast, brand culture, Denise Lee Yohn interview, #CX, Denise Lee Yohn podcast

Denise Lee Yohn’s forte is branding, and the powerful customer experience that comes from deeply integrating a brand with its culture.

Employee Experience: Why Happy Employees Make Happy Customers

June 20, 2019

Bonfyre Blog

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: CX + EX, employee engagement, employee experience, EX

For Forbes, Yohn emphasizes that Employee Experience is something that occurs throughout an employee’s tenure with an organization.

How CSMs Become Heroes in Your Company’s Customer-First Quest

June 19, 2019

Userlane

Topics: Customer Experience, Brand Experience, Marketing

Keywords: CX + EX, customer first, customer centricity, customer experience strategy, #CX

According to brand and leadership expert Denise Lee Yohn, businesses have been trying to adopt customer centricity for over two decades now.

Are Your Company’s Brand and Culture Aligned?

June 17, 2019

Fast Company

Topics: Corporate Culture, Culture, Leadership

Keywords: Denise Lee Yohn in Fast Company, brand and culture alignment, brand plus culture, culture alignment, brand alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

According to Denise Lee Yohn, a brand expert whose latest book is FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, the solution is a holistic approach that begins in the C-suite and must be communicated clearly throughout the company.

Unique Is Unstoppable

June 14, 2019

Verne Harnish blog

Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership, Small Businss

Keywords: scale culture, brand uniqueness, brand culture, Denise Lee Yohn, ScaleUp Summit, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, unique culture

Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, noted in her keynote at the ScaleUp Summit, you don’t want to strive for better, you want to strive to be unique!

3 Powerful Ways to Define Your Unique Employer Brand

June 14, 2019

Bonusly

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employer brand, employment brand, employee engagement, employee experience, EX

As employer brand expert Denise Lee Yohn says, “you can’t expect your employees to deliver to customers what they don’t experience themselves.”

Is a Recession Coming? How Insurers Can Prepare for a Downturn

June 5, 2019

BOLT Solutions Blog

Topics: Corporate Culture, Brand Loyalty, Business, Culture, Leadership

Keywords: recession strategy, BOLT Solutions blog on recession, economic downturn strategy, brand loyalty, brand and culture

One way to strengthen customer relationships now is to focus on aligning internal culture with external branding, says Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.

Reading the Signs of the Time

June 4, 2019

HR Executive

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility

Keywords: employee activism, CEO activism, Google employee walkout, Microsoft employee protest, HR leadership, employee leadership, employee communication, Denise Lee Yohn in HR Executive, employee engagement

“In the changing workplace, employees expect to have a voice in how the company is run,” says Denise Lee Yohn, an author and consultant on brand building who has written about the employee-activism surge.

Closing the Gap Between Brand Vision and Customer Expectations with Denise Lee Yohn

May 13, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement, Marketing

Keywords: CX + EX, Worthix podcast, Mary Drumond podcast, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, brand-culture fusion

Denise Lee Yohn talks with Worthix’s Mary Drumond about the integration of brand and culture and of CX and EX.

What’s Ahead for Best Buy’s New CEO?

April 15, 2019

NPR Marketplace

Topics: Brand Delivery, Business, Leadership

Keywords: Best Buy CEO, Corrie Barry CEO, Best Buy strategy, Best Buy future, Denise Lee Yohn on Marketplace, Denise Lee Yohn interview

Best Buy is getting a new CEO.  Denise Lee Yohn says she should focus the company on services.

How Bonobos Became the ‘DNVB College’

April 10, 2019

Retail Dive

Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: start-up culture, Bonobos culture, Bonobos CEO Micky Onvural, Denise Lee Yohn on RetailDive, employee culture, employee engagement, Denise Lee Yohn interview

Culture has become a stronger factor in employees’ decision making and one that embraces entrepreneurship and autonomy is increasingly appealing as more companies take cues from the tech industry, according to culture and brand leadership expert Denise Lee Yohn.

#onethingseries: Fusing Your Brand & Culture w/ Denise Lee Yohn

April 7, 2019

The Schoolhouse 302

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: The Schoolhouse 203 podcast, Joseph Jones, T.J. Vari, #onethingseries, culture-building podcast, workplace culture podcast, Denise Lee Yohn interview, FUSION podcast

Denise Lee Yohn’s interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out.

Customer Experience, Economy Take Center Stage at Hunter

March 21, 2019

Hotel Business

Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Business

Keywords: Hunter Hotel Conference, Hunter Hotel Advisors, hotel brand loyalty, hospitality customer experience, Denise Lee Yohn keynote, hotel customer experience

On customer experience, Denise Lee Yohn, business leadership expert, noted loyal customers cost less than acquiring new ones, are less price sensitive and generate positive word of mouth.

Denise Lee Yohn On the Power of Brand-Culture Fusion

March 14, 2019

Company Culture Hackathon

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Company Culture Hackathon interview, corporate culture, Denise Lee Yohn interview, brand identity, company culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture

As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.

How to Create a Culture Led Brand

March 12, 2019

Fitness Business Podcast

Topics: Health/Fitness/Wellness, Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: Fitness Business Podcast interview, IHRSA interview, brand + culture = results, fitness club culture, healthy club culture, corporate culture, Denise Lee Yohn interview, company culture, workplace culture

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

CBI Interview: Denise Lee Yohn

March 1, 2019

Club Business International

Topics: Digital Health, Health/Fitness/Wellness, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn in Club Business International, IHRSA 2019, Denise Lee Yohn at IHRSA, brand culture, brand leadership, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Brand authority Denise Lee Yohn will show you how to become a brand leader during her keynote presentation at IHRSA 2019.

Customer-Oriented Thinking For Many Retailers Yet Another Elusive Concept

February 19, 2019

RetailTrends

Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Marketing

Keywords: retail workplace culture, customer-centricity, customer-centric culture, Retailtrends, Retail corporate culture, retail customer centric, Denise Lee Yohn interview

Retailers should stop putting too much energy in building a – superficial – customer oriented image rather than in a customer-oriented corporate culture.

Fusion: How Companies Should Align Their Purpose Of Business With The Brand

February 17, 2019

Financial Express

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: business purpose, culture & brand, FUSION review, culture and brand alignment, Madan Sabnavis book review, corporate culture, Denise Lee Yohn book review, workplace culture

This book is definitely a very useful one for companies that want to identify what they really stand for because, once this is decided, the fusion can take place with the brand and vice-versa.

Fusion: How Companies Should Align Their Purpose of Business With the Brand

February 17, 2019

Financial Express

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: FUSION book review, Denise Lee Yohn Book review. book on culture, book on branding, brand-culture fusion

Denise Yohn takes us through how companies should align their purpose of business with that of the brand.

What Is Employee Experience and How Is It Different From Engagement?

February 11, 2019

Bonfyre Blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: Bonfyre app blog, employee experience vs. employee engagement, workplace experience, workplace culture

Forbes contributor Denise Lee Yohn notes this is the key distinguishing factor between engagement and employee experience.

Brand Building Lessons Learned At Spark.Me Conference

January 29, 2019

Matt Lambert Blog

Topics: Brand Delivery, Brand Touchpoints, Business, Marketing

Keywords: Spark.me, Matt Lambert blog, Spark dot me, branding keynote speaker, montenegro marketing conference, Denise Lee Yohn, great brands start inside, keynote speaker, What Great Brands Do, keynote speaker on brand-building

Denise Lee Yohn, a brand building expert, recognized that strong, healthy brands are strong and healthy internally first.

Key to Brand Success Is To Examine Organizational Culture

January 16, 2019

Samsung Newsroom

Topics: Corporate Culture, Business, Culture, Marketing

Keywords: Samsung Newsroom interview Denise Lee Yohn, brand-building, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture

How did the leaders who created great organizations create their own brands? And how was the organizational culture that led to the brand’s success created and shared? Here are trustworthy answers to the questions from author Denise Lee Yohn.

Great Ideas: FUSION By Denise Lee Yohn

January 9, 2019

The Growth Faculty

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: brand types, The Growth Faculty interview, brand-building, employee engagement, Denise Lee Yohn interview, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership

In our interview with Denise Lee Yohn, we learned key lessons from her 25 years’ experience helping companies accelerate their growth by building strong brands.

The ‘Frozen Middle’ Can Make Or Break a Compliance Program

January 8, 2019

The FCPA Blog

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: culture and compliance, Denise Lee Yohn on FCPA Blog, middle manager engagement, culture roadmap, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building

Denise Lee Yohn is a go-to expert on brand-building for national media outlets. She’s also a popular speaker and consultant, and an influential writer. I talked to her about her 2018 bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

The Top 20 CX Articles of 2018

December 28, 2018

Usabilla Blog

Topics: Customer Experience, Business

Keywords: customer-centric culture, usabilla blog, top CX articles, top articles on customer experience, Denise Lee Yohn article, CX data, customer driven culture, customer centricity

Do you ever feel overwhelmed by the immense amount of CX data? How do you aggregate all of it, and even then, how do you make it actionable? HBR’s Denise Lee Yohn provides a great step-by-step guide to deal with these issues

The 30 Best Business Books of 2018

December 21, 2018

Soundview Executive Book Summaries

Topics: Corporate Culture, Brand Delivery, Leadership

Keywords: best business books, best books 2019, recommended books 2019, Soundview Summaries book recommendation, business book best seller, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

As you know, every year we scour through thousands of business books and select the titles that we believe have the ideas and concepts that are instrumental to the professional development of our subscribers.

13 Holiday Reading Recommendations from 2018’s Popular Authors

December 14, 2018

LinkedIn

Topic: Business

Keywords: best books 2018, recommended reading, Denise Lee Yohn books

We asked the authors of some of this year’s most popular LinkedIn Weekend Essays  to share with us the best book they read in 2018. From marketing pro tips to Arabic horror fiction, here are their favorites.

Best Customer Experience Books of 2018

December 5, 2018

eglobalis

Topics: Customer Experience, Brand Experience

Keywords: Best CX books, best business books 2019, top business books 2019, recommended reading 2019, CX books, Denise Lee Yohn book, customer experience books

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by the always smart, generous and charming Denise Lee Yohn.

Ten Retail Brands to Watch in 2019

December 5, 2018

Chain Store Age

Topics: Restaurants and Retail, Business, Marketing

Keywords: top retail brands 2019, top restaurant brands 2019, top retail companies 2019, top restaurant companies 2019, restaurant trends, brand to watch in 2019, retail trends, Denise Lee Yohn in Chain Store Age

Brand-building consultant and author Denise Lee Yohn has released her annual Brands to Watch list — the brands that she will be keeping her eye on in the coming year. There are 26 companies on the list (one for each letter of the alphabet), with retail and restaurant brands accounting for 10 of the spots. Here is Yohn’s take on the top 10 brands

Best Two Chapters I Read In 2018

December 5, 2018

Gazelles

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Gazelles book recommendation, Verne Harnish book recommendation, employee experience book, employee engagement book, human resources book, best book of 2018, best business book 2018, Denise Lee Yohn book review

Go right to Chapters 5 & 6 in Denise Lee Yohn’s new book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (https://amzn.to/2Po3t9o). Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts.

Leveraging Thought Leadership With Peter Winick – Episode 73 – Denise Lee Yohn

December 4, 2018

Thought Leadership Leverage

Topics: Business, Leadership, Marketing

Keywords: book writing tips, Peter Winick interview, thought leadership marketing, thought leadership strategy, how to write a book, how to become a professional speaker, writing a book, getting your book published, Denise Lee Yohn interview

Peter welcomes Denise Lee Yohn, brand building expert and author of “Fusion” and “What Great Brands Do”.  Together they discuss the mental and financial burden of getting a book published.  Finding the angle to write the book people want to read.  And getting the most value out of a position before you make the leap to something else.

Employee Experience Essentials

December 4, 2018

ATD Association for Talent Development

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: workforce engagement, Association for Talent Denise Lee Yohn, talent strategies, employee culture, employee engagement, employee experience

“Employee experience and employee engagement are related, but the former is the means to the latter,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Inside the Longlist: Marketing & Sales 2018

November 29, 2018

800-CEO-READ

Topics: Corporate Culture, Brand Delivery, Business, Culture, Marketing

Keywords: best business books 2018, 800 CEO READ Best Business Books, 800 CEO READ book review, top business books 2018, book recomendations 2018, Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these “two atomic nuclei” of business together to align your organization and power growth.

Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences

November 28, 2018

emarsys

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Experience, Brand Touchpoints, Employee Engagement, Marketing

Keywords: employy experience customer experience, emarsys interview, retail tech trends, retail trends, Denise Lee Yohn interview, retail marketing trends, customer experience trends, future of retail

Seasoned brand leadership and marketing leader Denise Lee Yohn joins the show to dish out insights on retail marketing leadership, common challenges to tech adoption, and customer experience, innovation, and more

How To Improve Customer Experience: 2019 Trends, Strategy, & Examples

November 27, 2018

HotJar

Topics: Customer Experience, Employee Engagement

Keywords: customer experience employee engagement, customer experience employee experience, customer experience culture, customer experience report, customer experience insights, customer experience trends, Denise Lee Yohn customer experience

Employees can and will only deliver experiences to customers that they experience themselves. — Denise Lee Yohn – Brand Leadership Expert and Author of FUSION

Rainmaker’s Roundup: Interview with Denise Lee Yohn

November 15, 2018

Rainmaker TV

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Rainmaker's Roundup, Mark Iorio Interview, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Are you interested in building a unique Brand and Culture for your business? Denise Lee Yohn is a Brand Leadership Expert, Speaker and Author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise causes us to change our fundamental thinking on Brand and Culture.

Episode 48: The Importance of Using Specific Words in External and Internal Communications

November 13, 2018

Experience This Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: FUSION book review, The Experience This Podcast interview, employee brnad engagement, workplace culture and brnad identity, employee culture, corporate culture, Denise Lee Yohn interview, culture-building

Denise Lee Yohn’s new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” offers a unique perspective on how a company’s employee culture must be tied to the external brand image.

The 2018 800-CEO-READ Business Book Awards Longlist

November 8, 2018

800-CEO-READ

Topic:

Keywords: 800 CEO Read best books, best business books 2018, recommended business books, best business book awards, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

The books of 2018 have been as helpful in challenging business at this inflection point in our history as it has in championing new approaches and ideas to move it forward.

What A Great Brand Can Do For Your Organization

November 8, 2018

Troy Media

Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership, Marketing

Keywords: Troy Media inteview, Canada's Business interview, brand-building books, brand-building strategy, Denise Lee Yohn interview, What Great Brands Do, FUSION

Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees.

Best Business Books 2018: Marketing

November 5, 2018

strategy+business

Topics: Corporate Culture, Business, Culture, Leadership, Marketing

Keywords: best business books 2018, best marketing books 2018, best business books strategy+business, recommended business books, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building

Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.

Marketing Expert’s Epiphany: Brand Success Depends on Culture

October 29, 2018

Engagement Strategies Media

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: customer-centricity, customer-centric culture, corporate culture, Denise Lee Yohn interview, employee engagement strategy, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

To Denise Lee Yohn, culture is the foundation of successful brands, and sustainable success belongs to organizations that learn how to make the connection.

15 Influencers Changing the CX Game

October 25, 2018

Digital Adoption 101

Topic: Customer Experience

Keywords: CX influencers, CX leaders, WalkMe, customer experience speakers

Denise Lee Yohn is a brand leadership expert and sought-after writer for her well known publications. She has made a name for herself by using her talents to help brands achieve ultimate success.

From Fast To Fancy: Qsrs Go Upscale To Compete With Fast Casual

October 15, 2018

Restaurant Dive

Topics: Restaurants and Retail, Brand Extensions, Innovation

Keywords: QSR upscale, fast casual vs. fast food, brand extension, restaurant branding, brand evolution, fast food brand strategy, fast food customer experience, restaurant customer experience

The Cantina concept is a significant shift from Taco Bell’s smaller, traditional fast food concept that dates back to 1962. But Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said such an approach makes sense for this brand specifically.

Culture Is Key to Brand Building

October 8, 2018

ANA

Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement, Marketing

Keywords: marketing and HR, CMO culture, marketing and culture, EX and CX, employee experience and customer experience, employee brand engagement, corporate culture, employee engagement, workplace culture, brand and culture

“Brand and culture should be tightly integrated and aligned; you need to have a mutually reinforcing relationship between the two,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Pre-Launch News Roundup for Scramble

September 28, 2018

Liquid Agency Blog

Topics: Brand Strategy, Business, Culture

Keywords: Marty Neumeier Denise Lee Yohn, SCRAMBLE book, What Great Brands Do book, FUSION book

Denise Lee Yohn burst on the scene with What Great Brands Do, a book that gives leaders a full set of principles and tools to build world-class brands.

After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort

September 19, 2018

AdWeek

Topics: Brand Touchpoints, Business, Marketing, Social Responsibility

Keywords: brand involvement in relief efforts, Hurricane Florence relief, corporate social responsibility, csr

According to brand expert Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, these corporations have good reason to proceed with caution.

HBR Feature: It’s Brand Engagement, Not Just Employee Engagement, That Counts

September 18, 2018

Engagement Strategies Media

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: Enterprise Engagement Association, engagement strategies media, workforce engagement, employee brand engagement, employee culture, corporate culture, employee engagement, workplace culture

In a recent Harvard Business Review article, ‘Engaging Employees Starts With Remembering What You’re Your Company Stands For,’ brand consultant and author Denise Lee Yohn argues that engagement has little value unless it connects employees to the brand. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement – what the EEA calls Enterprise Engagement.

Book Review: Compliance Lessons of Fusing Brand and Culture

September 5, 2018

Compliance Week

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Richard Bistrong, compliance culture, corporate culture, business book review, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn, in a wonderful work, “Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies,” sets out a compelling proposition on how we can inspire our employees, just as much as our customers, in our branding initiatives.

Value Statement: Defining the Heart of Your Company

August 31, 2018

Process.St

Topics: Business, Leadership

Keywords: vision statements, value statements, values statement, corporate values, core values

Brand expert Denise Lee Yohn recommends five words in particular to completely ban from the statement altogether:

LEE-Adding the Way in Brand Leadership!

August 29, 2018

Brand Knew

Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: Denise Lee Yohn interview, What Great Brands Do interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture

Prolific Writer, Speaker, Consultant. Denise Lee Yohn has over the years dismantled conventional norms and articulated her own code on how to achieve true brand leadership.

Marketing Is Culture. Culture Is Marketing.

August 28, 2018

Ron Immink Blog

Topics: Corporate Culture, Business, Culture, Employee Engagement, Marketing

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review, culture & marketing, culture & brand, brand building, Denise Lee Yohn book review, culture-building

Culture is the new marketing.

To Get Customer Experience Right, Marketers Should Think About Employee Experience Too

August 24, 2018

CNBC

Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing

Keywords: employee enagagement, marketing and customer experience, employee experience design, Adobe CX & EX, Airbnb EX, customer experience, Denise Lee Yohn on CNBC, #CX, employee experience, EX

A marketer’s primary focus is on the customer, but delivering the right customer experience means thinking about employees first.

Why September Is the Perfect Time to Focus On Employee Experience

August 22, 2018

LinkedIn

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: employment experience, employee engagement, employee experience, EX

Denise Yohn, a branding expert and contributor to HBR provides a great case study on how she helped define the employee journey for one of her clients.

Nike, Women and Retail’s Big Corporate Culture Problem

August 20, 2018

Retail Dive

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Nike corporate culture, Nike culture crisis, retail industry culture, retailer corporate culture, retailer workplace culture, brand and culture alignment, brand and culture integration, Denise Lee Yohn interview, brand-culture fusion

As culture and brand leadership expert Denise Lee Yohn notes, the retail industry as a whole has a culture problem.

Denise Lee Yohn on the Marriage of Brand and Culture

August 14, 2018

Better Than Before Podcast

Topics: Corporate Culture, Brand Identity, Brand Strategy, Culture, Leadership

Keywords: Tony Richards podcast, Better Than Before podcast, Leadership podcast, culture podcast, Denise Lee Yohn interview, branding podcast, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses.

Firm Culture As Your Competitive Recruiting and Engagement Advantage

August 7, 2018

Law.com

Topic:

Keywords: law firm culture, attorney culture, professional services culture, corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn, in her 2017 Harvard Business Review article, “Why Your Company Culture Should Match Your Brand,” points out “how you operate on the inside should be inextricably linked with how you want to be perceived on the outside.”

What’s In It For Me? Harness The Power Of Fusing Brand With Culture.

August 5, 2018

Blinkist

Topics: Corporate Culture, Business, Culture

Keywords: Blinkist Daily, FUSION on Blinkist, Denise Lee Yohn on Blinkist, corporate culture, workplace culture, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion

Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.

Culture, Brand & the Board

August 1, 2018

Directors & Boards

Topics: Corporate Culture, Business, Culture, Leadership, Strategy

Keywords: board of directors & corporate culture, board of directors & workplace culture, culture and strategy, culture risk, culture and brand, culture leadership

[Salesforce CEO Marc Benioff] is considered one of the most effective brand and culture drivers in corporate America today, and it’s a role CEOs and all top managers should play, says Denise Lee Yohn.

What You Need To Know About Ralph Nader’s Crusade To Save Southwest’s Nuts

July 24, 2018

Forbes

Topics: Customer Experience, Brand Communication, Brand Touchpoints, Business

Keywords: Southwest peanuts, Ralph Nader Southwest, Southwest brand identity, Southwest customer experience

“Southwest has such a distinctive, powerful identity that one small change won’t detract from it,” says brand expert and fellow Forbes contributor Denise Lee Yohn.

How to Integrate Brand and Culture (and Why You Should)

July 19, 2018

Marketing Profs

Topics: Corporate Culture, Culture, Employee Engagement, Marketing, Small Businss

Keywords: MarketingProfs podcast, Marketing Smarts podcast, Kerry O'Shea Gorgone podcast, marketing and HR, B2B culture, employee culture, corporate culture, employee engagement, Denise Lee Yohn interview, small business culture, brand and culture

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.

From Both Sides: How Employers and Employees Can Increase Employee Engagement

July 19, 2018

Bob the BA Blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee brand engagement, Denise Lee Yohn, employee engagement, employer branding

Brand leadership expert Denise Lee Yohn highlights three dimensions of actively engaged employees.

How Much Does Culture Matter In Branding?

July 17, 2018

Retail Dive

Topics: Restaurants and Retail, Corporate Culture, Business, Culture

Keywords: retail workplace culture, RetailDive, corporate culture, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, retail culture, brand-culture fusion

Culture and brand ought to go hand in hand, argues Denise Lee Yohn in her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.”

From Denise Lee Yohn: Storytelling Isn’t Enough

July 13, 2018

Wally Bock's The Writing Edge

Topics: Brand Communication, Marketing

Keywords: Wally Bock The Writing Edge, book writing, storytelling

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling for business.

How Integrating Brand and Culture Powers The Biggest Companies

July 13, 2018

Business Elevation Show

Topics: Corporate Culture, Business, Culture

Keywords: FUSION interview, Business Elevation podcast, Business Elevation Show, Chris Cooper podcast, Chris Cooper show, culture-building interview, Denise Lee Yohn interview

Join us this week as Denise Lee Yohn helps us to crack the code on culture-building!

Nike Knows What Angelenos Like To Buy. Its New Data-Driven Store Will Stock Those Products

July 12, 2018

L.A. Times

Topics: Restaurants and Retail, Customer Experience, Innovation

Keywords: Nike concept store, Nike retail strategy, Nike retail innovation, Nike by Melrose, Nike store in Los Angeles, Nike digital retail, retail personalization, retail customer experience, Ron White Los Angeles Times

Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences.  Denise Lee Yohn, an author and retail brands expert expects the store will be a hit.

Is Your Culture Your Brand?

July 11, 2018

Retail Wire

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, culture-building, FUSION

In her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” Denise Lee Yohn said companies typically delegate brand-building to marketing and culture-building to human resources, “and never the two shall meet. That creates a big gap between how a company wants to be perceived and how it really is.”

The Best Business Books of 2018

July 9, 2018

Bookbub

Topics: Corporate Culture, Business, Culture

Keywords: bookbub best business books, best business books of 2018, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, business book recommendations

We collected some of the best business books 2018 has brought us so far to give you that extra pep you need to follow-through with your career goals.

This Week In Small Business

July 2, 2018

Susan Solovic Blog

Topics: Restaurants and Retail, Brand Touchpoints, Small Businss

Keywords: grocery store trends, Trader Joe's strategy, retail customer experience, trader joe's

In her Forbes article, Denise Lee Yohn details six surprising facts that explain the secrets to the success of Trader Joe’s.

Is Your Culture Your Brand?

June 27, 2018

Knowledge@Wharton

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: brand building, Denise Lee Yohn interview, Denise Lee Yohn on Knowledge@Wharton, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building

Take a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. In her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture.

Book Review: ‘Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies’ by Denise Lee Yohn

June 22, 2018

San Francisco Review of Books

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION book review, San Francisco Review of Books, culture book review, Robert Morris book review, business book review, branding book review, Denise Lee Yohn book review

In this book, Denise Lee Yohn explains persuasively that fully integrating a brand and culture can produce meaningful, powerful results that affect and entire business.

Did Intel Go Too Far in Forcing Out CEO Brian Krzanich?

June 21, 2018

CNBC Power Lunch

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Brian Krzanich resignation, Intel CEO resignation, Intel CEO fired, Denise Lee Yohn in CNBC, board of directors culture, Intel core values, Intel employee policies, no fraternization policy

Joanne Lipman, “That’s What She Said” author, and Denise Yohn, “What Great Brands Do” author, discuss whether Intel went too far in forcing the resignation of CEO Brian Krzanich following revelations he had a consensual relationship with an Intel employee.

Spark.me 2018 – Interview with Denise Lee Yohn

June 18, 2018

Business Magazine Albania

Topics: Brand Delivery, Business

Keywords: Spark.Me conference, Montenegro conference, Business Magazine Albania interview, Fiorela Jaupi interview, brand-building interview, Denise Lee Yohn interview

Interview by Fiorela Jaupi with Denise Lee Yohn, speaker at Spark.me conference, about brand-building.

Heady Cocktail

June 17, 2018

Business Today

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: FUSION book review, book on corporate culture, book on workplace culture, book on Amazon culture, recommended business book, business book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership

Through examples of some of the world’s most valued companies, the author illustrates how business leaders can achieve the brand-culture alignment.

A Battle For World Cup Supremacy Happens Off The Pitch

June 14, 2018

NPR Marketplace

Topics: Brand Communication, Marketing

Keywords: Nike vs. Adidas, World Cup sponsorship, World Cup advertising, Denise Lee Yohn on NPR, Nike sponsorship, Nike advertising, Adidas advertising, Adidas sponsorship

Denise Lee Yohn, author of “What Great Brands Do,” said there’s an irony here. “The World Cup is supposed to be about soccer, but it’s really about these two brands.”

Use Brand to Attract Top Talent: Q&A With Denise Lee Yohn

June 14, 2018

ATD Association for Talent Development

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: brand talent acquisition, Denise Lee Yohn on ATD, Association for Talent Development interview, talent culture strategy, employment branding, brand-building, employer branding, brand culture alignment, brand culture integration, brand-culture fusion, culture-building

I spoke with brand expert Denise Lee Yohn to get her insights on the connection between culture and brand.

5 Effective Ways to Invest in the Middle

June 6, 2018

Business.com

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, middle managers, culture-building, culture leadership

Branding and culture expert Denise Lee Yohn explains that middle managers, “wield the most influence on employees’ daily experiences,” due to their frequent interactions with direct reports.

Why This Tech Company Gives Employees $1,500 To “Try Something New”

June 5, 2018

Fast Company

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Qualtrics experience bonus, Qualtrics employee engagement, Qualtrics culture, employee perks, employee bonus, Denise Lee Yohn in Fast Company, employee culture, organizational culture, workplace culture, culture-building

Before you offer a unique perk, it’s important to know why you’re doing it as it won’t necessarily improve culture, says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Fusion: Integrating Brand and Culture

June 5, 2018

Culture Talk

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: Amazon culture, CultureTalk interview, Cynthia Forstmann interview, Natura culture, employee culture, Denise Lee Yohn interview, brand-culture fusion, culture-building

Last month, I had a chance to welcome Denise Lee Yohn to our latest episode of CultureTalk at Work. Denise is an author, speaker, and consultant on building great brands and enduring organizations. The interview that follows is based on Denise’s latest book, titled, Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies which was just released.

Sweetening the Pot

June 1, 2018

Contagious

Topics: Brand Communication, Brand Delivery, Brand Extensions, Brand Strategy, Design, Marketing

Keywords: chobani marketing strategy, chobani business strategy, denise lee yohn in contagious magazine, lifestyle brand strategy, chobani rebranding, brand extension, Chobani brand strategy

‘It was not only a terrlfic product,’ savs brand leadership consultant Denise Lee Yohn. ‘It synced nicely with the food trends and food demand that customers had.”

Highlights of the Spark.me 2018

May 28, 2018

Total Montenegran News

Topics: Brand Communication, Brand Delivery, Brand Strategy, Business

Keywords: brand-building speaker, Spark.me, Montenegro conference, Montenegro branding, Vladimir Vulic, digital marketing conference, branding speaker, Denise Lee Yohn speaker, keynote speaker

We made efforts to bring the best and most famous speakers of the business including Denise Lee Yohn (Branding expert, consultant and author of several bestsellers).

‘Tis the Season to be Spending?

May 23, 2018

Economic Times

Topics: Restaurants and Retail, Marketing, Sales

Keywords: holiday shopping season, retail sales strategy, consumer shopping trends, Black Friday sales trends, retail shopping trends

In an article in HBR.org ‘Why Retailers Should Retire Holiday Shopping Season’, Denise Lee Yohn argues that the consumer is becoming more aware of the traps of shopping frenzy.

Brand Culture

May 21, 2018

Extraordinary Podcast

Topics: Corporate Culture, Brand Strategy, Culture

Keywords: Tobias Dahlberg podcast, Extraodinary podcast, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast

Listen to the great Denise Lee Yohn on Extraordinary with Tobias Dahlberg explain how to solve perhaps the most challenging area of brand building, i.e. Brand Culture.

It Is All About Power

May 18, 2018

Topics: Corporate Culture, Business, Culture, Small Businss

Keywords: FUSION book review, The Telegraph India book review, book for entrepreneurs, book for start-ups, Denise Lee Yohn book review, brand and culture

FUSION: HOW INTEGRATING BRAND AND CULTURE POWERS THE WORLD’S GREATEST COMPANIES (Nicholas Brealey, Rs 499) by Denise Lee Yohn could turn out to be immensely helpful for budding entrepreneurs.

How to Build a Rockstar Brand

May 17, 2018

Convene

Topics: Corporate Culture, Business, Culture, Marketing

Keywords: PCMA Convene magazine, PCMA Education Conference, Denise Lee Yohn branding speaker, conference branding, meeting planner branding, What Great Brands Do, association branding

Denise Lee Yohn — author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and a new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — will bring that passion about brands to Cleveland and the PCMA Education Conference audience as the Opening Main Stage speaker on June 11. She recently spoke with Convene about how she will outline the steps to building a strong brand in order for associations and organizations to manage today’s challenges.

Chobani’s Quest for a Bigger Pot

May 16, 2018

Contagious

Topics: Brand Value, Brand Communication, Brand Strategy, Brand Touchpoints, Marketing

Keywords: chobani re-branding, chobani competitive positioning, chobani evolution, Hamdi Ulekaya strategy, Denise Lee Yohn in Contagious, James Swift chobani, Chobani brand strategy

‘The benefits are that your brand is not commoditised and you’re not always competing on price,’ says brand leadership consultant, Denise Lee Yohn.

20 New Marketing & Communications Books Worth A Look

May 11, 2018

LinkedIn

Topics: Customer Experience, Corporate Culture, Business, Marketing

Keywords: LinkedIn best books, LinkedIn book recommendations, Matt Bergman book recommendations, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

It’s been a great year for business books, especially when it comes to marketing, public relations, CX, sales, strategic communications, etc. Below please find a list of twenty titles published over the past ninety days that deserve a look.

Denise Lee Yohn On The Power Of Organizational Fusion: An Interview By Bob Morris

May 8, 2018

Blogging on Business

Topics: Corporate Culture, Business, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, Bob Morris book review, Bob Morris interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.

The Fusion Of Brand And Culture With Denise Lee Yohn

May 8, 2018

CTS Service Solutions

Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, brand authenticity, Adam Toporek interview, Customers That Stick Interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion

In this fun, wide-ranging discussion, Denise and Adam cover how culture building is hard work. Culture is more than just slogans and posters and requires leaders with vision.

Finding The Purpose Of Your Business

May 7, 2018

Brandtalk

Topics: Brand Strategy, Culture, Marketing

Keywords: overarching purpose, Kevin Walker, company purpose, company mission statement, business purpose, brand purpose, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

First of all, I want to recommend a new book by Denise Lee Yohn, Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a leading thinker on branding and her observations on brand/culture fusion are definitely worth your time. T

A Macy’s Story: Takeaways From Chain’s Purchase Of Concept Shop Story

May 3, 2018

Advertising Age

Topics: Restaurants and Retail, Brand Experience, Marketing, Strategy

Keywords: Macy's Story, Macy's pop-up shop, Macy's customer experience, Rachel Shechtman and Macy's, Macy's acquisition, Story customer experience, department store innovation

“This gives Macy’s a testing ground for new products and brands they might be able to bring into their store,” says Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”

Brand Building Tips From This Year’s Spark.Me Speakers

May 3, 2018

Ivana Ćirković Blog

Topics: Brand Delivery, Brand Strategy, Business

Keywords: Spark.Me conference, marketing conference in Montenegro, brand-building speaker, branding speaker, Denise Lee Yohn speaker

Take a look what Mark Schaefer and Denise Lee Yohn have to say about building a great strong brand.

Proposta De Valor Da Marca: 5 Tipos Benefícios Que As Marcas Podem Oferecer

May 3, 2018

Marketing Campus

Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing

Keywords: brand types, Marketing Campus, brand dimensions, brand attributes, brand strategy, brand differentiation

A well-structured brand comprises both the tangible and the intangible dimensions and can offer a number of benefits to the user. In this article we will present 5 major categories of benefits that a brand can offer.

FUSION, Featuring Denise Lee Yohn

April 24, 2018

Utter Brilliance Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Utter Brilliance podcast, Marisa Keegan podcast, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion

Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.

5 Top Customer Service Articles For The Week Of April 23, 2018

April 23, 2018

Shep Hyken's Customer Service Blog

Topics: Customer Experience, Brand Experience, Culture, Customer Service, Employee Engagement

Keywords: CX engagement, Shep Hyken recommendations, Denise Lee Yohn customer service, employee engagement, Shep Hyken blog, Denise Lee Yohn customer experience

I’m a big fan of Denise Lee Yohn. She is a branding expert, and now she shares some insights on creating superior customer experience, which starts with the self-motivation of great employees.

For CEOs in Crisis, Starbucks Offers an ‘Instructive Playbook’

April 18, 2018

CNBC

Topics: Restaurants and Retail, Brand Communication, Leadership

Keywords: Starbucks Philadelphia men, Starbucks Kevin Johnson, Starbucks crisis communications, Starbucks leadership, Denise Lee Yohn on CNBC

“These steps provide an instructive playbook for other leaders facing crises like this,” Denise Lee Yohn, a brand leadership consultant, told CNBC via email.

Forbes: 2018 Will Be the Year of Employee Experience

April 17, 2018

Holistic

Topics: Customer Experience, Brand Experience, Business, Marketing

Keywords: Year of Employee Experience, Holistic platform, employee engagement, employee experience, EX

Author, speaker, consultant, and Forbes contributor Denise Lee Yohn echoed the importance of EX in her article, 2018 Will Be the Year of Employee Experience.

They’re in Your Store; You’re in Their Corner. Show Consumers You Care and They’ll be Back

April 15, 2018

Experian

Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing

Keywords: Joan Voight, Denise Lee Yohn in Experian, Experian blog, personal customer service, retail customer experience, retail customer service

“Retail brands can show that they truly care about their customers and their lives in big and small ways – including offering value-added services,” says Denise Lee Yohn, retail and brand consultant.

The Writing Edge for Business Writers: 4/13/18

April 13, 2018

Wally Bock's The Writing Edge

Topic: Business

Keywords: Wally Bock The Writing Edge, book writing tips, book publishing tips, author tips, book launch tips, successful book launch, Denise Lee Yohn book

Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing.

800-CEO-READ Business Bestsellers for March 2018

April 13, 2018

800-CEO-READ

Topic: Business

Keywords: 800 CEO READ bestseller, business book bestseller, Denise Lee Yohn bestseller, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Each month we compile a list of our top selling books.

Deniz Li Jon Ekspertkinja U Oblasti Brendinga I Autorka Nekoliko Bestselera!

April 12, 2018

In Magazzin

Topic: Business

Keywords: Spark.Me conference, marketing conference in Budva, marketing conference in Montenegro, brand-building speaker, branding speaker, Denise Lee Yohn speaker

Organizacioni tim Spark.me, jedne od najvećih marketinških konferencija u Jugoistočnoj Evropi, koja se održava 26. i 27. maja u Budvi (uz seriju specijalizovanih radionica zakazanih za 25. maj), je objavio ime nove glavne govornice na Spark.me2018 konferenciji. U pitanju je Deniz Li Jon (Denise Lee Yohn), ekspertkinja u oblasti brendinga, konsultantkinja i autorka nekoliko bestselera.

(Translation: The organizing team of Spark.me, one of the largest marketing conferences in South East Europe, which will be held on May 26 and 27 in Budva (with a series of specialized workshops scheduled for May 25), announced the name of the new main speaker at the Spark.me 2018 conference . Denise Lee Yohn, an expert in branding, a consultant and author of several bestsellers.)

The Secret to Getting Social Media Shares from Your Employees

April 12, 2018

E Starr Associates

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: CX + EX, Evelyn Starr, employee on social media, employee brand ambassador, customer experience, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

In her book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn makes the case that employee experience is as important as customer experience and that the two are inextricably linked.

3 Ways to Stand Out as a Healthcare Employer During the Millennial Age

April 10, 2018

PreCheck

Topics: Digital Health, Customer Experience, Culture, Employee Engagement, Leadership

Keywords: PreCheck Blog, healthcare organization culture, employee engagement, employee experience, EX

According to Forbes contributor and brand leadership expert Denise Lee Yohn, 2018 will be the year of employee experience or EX.

Company Culture Is Like A Vine That Needs A Trellis, Says Denise Lee Yohn

April 9, 2018

Business Standard

Topics: Corporate Culture, Culture, Leadership

Keywords: Business Standard interview, workpace culture, operationalize your culture, employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership

Your organisation shouldn’t be designed in a way that’s typical of your industry, says Denise Lee Yohn

FUSION Review by Kevin Eikenberry

April 8, 2018

Leadership & Learning

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Kevin Eikenberry book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review, Denise Lee Yohn book review, culture leadership

The author combines her experience in working with world class brands and extensive research to create a very readable book that shares stories from companies like Sony, FedEx, Frito-Lay, Oakley, Adobe, and many others.

Denise Yohn, The Importance of Fusing Your Brand With Your Company Culture

April 4, 2018

MentorBox

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: MentorBox podcast, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, culture-building, culture leadership

Denise Lee Yohn is the author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and in this discussion we cover how company leaders can be more deliberate in their efforts to cultivate workplace culture.

Fruitful Alliance

April 1, 2018

Indian Management

Topics: Corporate Culture, Brand Delivery, Business, Leadership

Keywords: Denise Lee Yohn in Indian Management magazine, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership

In this exclusive interview, Denise Lee Yohn talks about fusion of a different kind — wherein integrating brand and culture unleashes immense organizational power.

Walmart Pulls Cosmo From Checkout Aisle

March 29, 2018

Retail Dive

Topics: Restaurants and Retail, Brand Touchpoints, Marketing

Keywords: Walmart Cosmopolitan, Walmart magazine, National Center on Sexual Exploitation, Retail Dive on Walmart, Denise Lee Yohn interview

“It sounds like Walmart is doing a CYA (‘cover your ass’) literally and figuratively,” retail consultant Denise Lee Yohn, author of What Great Brands Do, told Retail Dive.

If Your Brand and Culture Are Aligned, You Have No Problem with Transparency

March 28, 2018

Bloovi

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Bloovi book review, Sam de Cock book review, FUSION book review, corporate culture, Denise Lee Yohn book review, brand-culture fusion

Het gros van de Belgische ondernemingen blijft met een dubbele identiteit jongleren: een merkidentiteit enerzijds en een bedrijfscultuur anderzijds. Twee gezichten die elk een andere kant opkijken, en vaak zelfs compleet los van elkaar staan. “En die frictie is moordend”, waarschuwt Denise Lee Yohn, auteur van het boek ‘Fusion’.

Translation:  The majority of Belgian companies continue to juggle with a dual identity: a brand identity on the one hand and a corporate culture on the other. Two faces that each look differently, and are often even completely separate from each other. “And that friction is disastrous,” warns Denise Lee Yohn, author of the book “Fusion.”

Connecting Your Company Culture with Your Brand with Denise Lee Yohn

March 28, 2018

Remarkable Leadership Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION interview, Remarkable Leadership podcast, Kevin Eikenberry podcast, Denise Lee Yohn interview, brand-culture fusion, culture leadership

Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand.

Leadership Interview: Denise Lee Yohn

March 26, 2018

Ron Kitchens -- Always Forward

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Always Forward Leadership podcast, Ron Kitchens podcast, employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture

“There is no one single definition of a good culture. There is a right culture for you.” – Denise Lee Yohn

How To Fuse Your Brand With Your Work Culture

March 26, 2018

LEADx Leadership Podcast

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: LEADx Leadership Podcast, Kevin Kruse podcast, employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture

What happens when you fuse internal culture and external brand?

Podcast interview: http://leadership-podcast.com/252-lee-yohn/

Put Your Faith In The Brand, Not The Bribe

March 26, 2018

FCPA Blog

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Richard Bistrong, corporate ethics, employee ethics, employee brand engagement, corporate culture, employee engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

This month in the Harvard Business Review, Denise Lee Yohn wrote a great article about “employee brand engagement.”

EXCERPTS: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

March 26, 2018

800-CEO-READ

Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION excerpt, 800 CEO READ excerpt, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building

The story we tell to the outside world via our social media, advertising, and product selection must echo the story we tell our employees internally if we wish to achieve the greatest heights of success. This excerpt from Denise Lee Yohn’s new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, tackles this situation for B2B companies, non-profits, and every organization in between.

This Brand Leadership Expert Says She Sees Advertisers Pulling Out of Facebook

March 22, 2018

CNBC Power Lunch

Topics: Brand Loyalty, Business, Marketing, Social Media

Keywords: CNBC Power Lunch on Facebook, #DeleteFacebook, Facebook advertisers, Mark Zuckerberg apology, Mark Zuckerberg interview, Denise Lee Yohn on CNBC Power Lunch

Amid the Facebook data scandal, Linda Thaler, Kaplan Thaler Productions president, and Denise Lee Yohn, brand leadership expert, discuss whether advertisers will stick to the platform or spend their consumer outreach dollars elsewhere.

Why Are Brand and Culture Aligned?

March 19, 2018

Debbie Laskey Blog

Topics: Corporate Culture, Business, Culture

Keywords: Debbie Laskey blog, employee culture, corporate culture, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion

Denise Lee Yohn analyzes how the alignment of branding and culture leads to business success in her new book entitled, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Brand-Culture Fusion: Are You Who You Say You Are?

March 19, 2018

LeadingBlog

Topics: Corporate Culture, Brand Strategy, Culture, Leadership

Keywords: brand types, LeadershipNow blog, LeadingBlog, culture assessment, FUSION assessment, corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership

It would seem that it would go without saying that your culture and your brand should be one and the same. Individually, who you are on the inside should be who you are on the outside.

Unleash the Power of Brand-Culture Fusion for Maximum Growth

March 14, 2018

Skip Prichard

Topics: Customer Experience, Business, Culture, Leadership

Keywords: Skip Prichard, REI #OptOutside strategy, overarching purpose, mission statement, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership

Having read more books than I can name about leadership, branding, and culture, I am surprised at how rare it is to see one that combines the power of all of them.

But that’s just what my friend Denise Lee Yohn did in her exceptional new book, FUSION: How Integrating Brand and Culture Powers the World’s Great Companies.

Want a Great Brand? Build a Great Culture

March 14, 2018

SHRM

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. culture crisis, human resources & culture, corporate culture, employee engagement, employee experience, brand-culture fusion, culture-building

At a time when corporate America is facing a culture crisis—from increasing claims of sexual harassment to declining employee engagement—Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey, 2018) by Denise Lee Yohn cracks the code on culture-building.

Insider Perspectives: Brand Expert Denise Lee Yohn on Culture

March 13, 2018

Toister Performance Solutions

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement

Keywords: Jeff Toister interview, service culture, customer service employee, employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building

I recently had a chance to speak with brand leadership expert, Denise Lee Yohn about her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Fusing Brand and Culture

March 13, 2018

Actionable Books

Topics: Customer Experience, Corporate Culture, Brand Experience, Brand Strategy, Culture, Leadership

Keywords: brand types, Actionable Books, brand strategy, brand-building, Denise Lee Yohn interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, culture-building

In our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, for a discussion about this alignment between brand and culture.

Fusing These Two Key Facets of Business Will Supercharge Your Success

March 13, 2018

Inc.

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: start-up culture, Denise Lee Yohn in Inc. Magazine, EO interview, EO leadership, EO culture, leadership communication, corporate culture, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building

Entrepreneurs’ Organization (EO) recently spoke with Denise Lee Yohn, an expert brand-building and company culture strategist. Yohn shared insights about the importance of integrating company brand and culture from her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, available from booksellers on March 13.

Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

March 13, 2018

Leading Transformations

Topics: Corporate Culture, Brand Experience, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion

Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.

NEW RELEASES: Business Books to Watch in March

March 12, 2018

800-CEO-READ

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: 800 CEO Read best books, 800 CEO Read books to watch, best upcoming books, best business books, Denise Lee Yohn 800-CEO-READ, business book recommendations

March is a monster month in business book publishing this year. It was a challenge to keep this list to 28 titles, and some very worthy books had to be left off.

In order of their release dates, here are the books we’re hoping to become more acquainted with this month.

Pushing Beyond the Obvious Podcast on FUSION

March 12, 2018

Pushing Beyond the Obvious

Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Leadership, Small Businss

Keywords: start-up culture, Mukesh Gupta podcast, Pushing Beyond the Obvious podcast, Denise Lee Yohn interview, start-up branding, start-up brand strategy, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.

Branding & Company Culture

March 12, 2018

The Proteus Leader Show

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss

Keyword:

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture.

Denise Lee Yohn Fuses Branding And Culture

March 11, 2018

Six Pixels of Separation Podcast

Topics: Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership

Keywords: Six Pixels of Separation podcast, Mitch Joel podcast, branding, employee culture, brand culture, corporate culture, brand-building, Denise Lee Yohn interview with Mitch Joel, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down.

Branding Secrets of The World’s Greatest Companies

March 8, 2018

Roger Dooley Blog

Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Employee Engagement, Leadership

Keywords: Roger Dooley podcast, Airbnb employee experience, Airbnb customer experience, brand types, branding, brand culture, brand-building, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building

Denise’s new book is Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experiences.

The Modern Customer Podcast Interview on FUSION

March 6, 2018

The Modern Customer Podcast

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement, Leadership

Keywords: Blake Michelle Morgan podcast, MGM Resorts employee experience, MGM Resorts employee engagement, employee brand engagement, corporate culture, b, Denise Lee Yohn interview, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Culture has come to the forefront of many business leaders’ minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don’t know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way.

Why You Need to Integrate Brand and Culture with Denise Lee Yohn

March 5, 2018

Brand Driven Digital

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership

Keywords: Nick Westergaard podcast, FUSION interview, brand-building culture, corporate culture, branding strategy, Denise Lee Yohn interview, workplace culture

“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn.

Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!

March 5, 2018

Phil Cooke Blog

Topics: Corporate Culture, Culture, Leadership

Keywords: church culture, nonprofit culture, volunteer culture, Denise Lee Yohn interview, Phil Cooke blog, church leadership, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Phil:  What do leaders of churches or non-profits have to learn about this topic?
Denise: Frankly, I think a lot. I find that organizational culture isn’t even on many Christian leaders’ radar screens.

Why the Relationship Between Culture and Brand Is So Important – Interview with Branding Expert Denise Lee Yohn

February 28, 2018

Millennium Alliance

Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership

Keywords: brand-building, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Millennium Alliance

As always, here at Digital Diary we search for the latest sources of information regarding business transformation, and how companies can power their growth in 2018 and beyond. Millennium Alliance Advisory Board member Denise Lee Yohn is helping us do just that by giving us a sneak peek into her new book in this exclusive interview!

Company Fusion Rather Than Company Confusion: The Importance of a Clearly Defined Culture

February 27, 2018

Amazing Business Radio

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: corporate culture, Amazing Business Radio podcast with Denise Lee Yohn, organizational culture, workplace culture, Shep Hyken podcast, customer experience podcast, corporate culture podcast, FUSION podcast

Shep Hyken sits down with Denise Lee Yohn, to discuss her new book, Fusion, and discusses the importance of congruency creating a clearly defined culture, which positively impacts the customer experience.

30 Best 2017 Book Reads List

February 26, 2018

eglobalis

Topics: Restaurants and Retail, Customer Experience, Culture

Keywords: business book recommendations, eglobalis book list, top books 2017, top books 2018, Denise Lee Yohn books

My 30 2017 top books readings…and The 2018 List of Customer Experience and Services Expected

Denise Lee Yohn Shares How to Integrate Brand and Culture

February 22, 2018

Talent Economy Talent 10X Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Talent 10X Podcast, Talent Economy podcast, Lauren Dixon interview, corporate culture, employee engagement, Denise Lee Yohn interview, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building

Denise Lee Yohn joins Editor Lauren Dixon to discuss her new book, “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.” The two talk about how to align company brand and culture and the benefits of doing so.

#Book — Build A Great Brand With Denise Lee Yohn

February 21, 2018

Loomly Toolkit

Topics: Brand Communication, Marketing, Social Media

Keywords: branding book, What Great Brands Do review, Loomly Toolkit, content marketing book

If you want to build a great brand for your company, then look no further than Denise Lee Yohn’s seven brand-building principles in What Great Brands Do: The Seven Brand-Building Principle That Separate The Best From The Rest.

The 21 Best Digital Marketing Books For Startup Founders

February 20, 2018

GrowthHit

Topics: Brand Experience, Business, Marketing, Small Businss

Keywords: GrowthHit, best marketing books, best digital marketing books, best books for start-ups, What Great Brands Do

For companies trying to figure out who they are and what their brand stands for, this book might be right up your alley.  Denise Lee does a deep dive on the 7 key brand principles every company must do to be a brand that lasts.

The Writing Edge for Business Writers: 2/16/18

February 16, 2018

Wally Bock's The Writing Edge

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn, employee engagement, corporate values, core values, Wally Bock's The Writing Edge, workplace values

From Denise Lee Yohn: Ban These 5 Words From Your Corporate Values Statement

Amplifying the Culture-Brand Connection

February 7, 2018

Mth Degree

Topics: Corporate Culture, Brand Communication, Culture

Keywords: brand authenticity, core values, brand and culture, FUSION

In her new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn states that “Culture is not incidental or incremental to business performance—it’s instrumental.”

Back To Your Roots

February 1, 2018

RetailTrends

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement

Keywords: RetailTrends book review, retailer culture, #MeToo and culture, Macy's culture, Amazon culture, Denise Lee Yohn interview, REI culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building

#MeToo dominates after almost one year of debate and culture seems to be the root of evil. How can retailers change their cultures, and at the same time merge with their brand? In these five ways, says the American brand expert Denise Lee Yohn.

FUSION Review

February 1, 2018

HR Professional

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: FUSION book review, HR Professional book review, HR Professional book recommendation, HR culture, HR management strategy, culture development, Denise Lee Yohn book review, culture-building

Many HR professionals will find this book resonates with the culture development and attraction and retention work you are already doing. Fusion is a useful complement to your work and is a solid platform from which to gain executive collaboration on HR management and to demonstrate its applicability to brand-culture fusion.

5 New Year’s Resolutions for Improving Your Customer Experience

January 23, 2018

CGS Blog

Topic:

Keywords: employee experience, customer experience trends, EX, customer experience CX, customer experience 2018, CGS blog, call center customer experience, contact center customer experience

From brand-building expert Denise Lee Yohn’s perspective, that means putting just as much care into crafting a great employee experience as you do your customer experience.

Denise Lee Yohn: Fusion of Brand & Culture – NEW Book!

January 9, 2018

SPEAK

Topics: Corporate Culture, Business, Culture

Keywords: speaker on brand-building, Denise Lee Yohn speaker, Denise Lee Yohn book, franchise speakers, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, keynote speaker on culture, speaker on employee engagement, speaker on employee experience

After over 25 years of franchise and big brand experience, dynamic keynote speaker, Denise Lee Yohn, continues to research, evaluate and communicate about the innerworkings of great brands.

What Great Brands Do With Denise Lee Yohn

January 5, 2018

Life Self Mastery

Topics: Corporate Culture, Brand Touchpoints, Business

Keywords: Denise Lee Yohn interview, What Great Brands Do interview, Life Self Mastery podcast, Rohit Malhotra podcast interview

In this episode, Denise talks about the seven principles which great brands practice and how can organizations embrace those principles.

These Are 9 Really Hot Brands to Watch in 2018

December 22, 2017

Inc.

Topics: Business, Marketing

Keywords: brand trends, Peter Economy, brands to watch in 2018, hot companies in 2018

Branding Is Beautiful When It Comes to Company Culture

December 20, 2017

Workforce Magazine

Topics: Business, Culture

Keywords: corporate culture, workplace culture, culture and brand, branding corporate culture, brand-culture fusion

If a company can connect their culture and brand to have the same purpose and values, it is more likely that a company will produce an organization that operates with integrity and authenticity, said Denise Lee Yohn in the Harvard Business Review.

The Toy Catalog Is Hip Again

November 16, 2017

NRC Handelsblad

Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing

Keywords: Sears wish book, holiday catalog strategy, holiday catalog marketing, Sears holiday catalog, Millennial marketing catalog

“A catalog is the ultimate form of marketing,” says brand expert and author of What Great Brands Do Denise Lee Yohn.

Mission Critical: Purpose-Driven Marketing

December 6, 2017

Mark Schaefer blog {grow}

Topics: Marketing, Social Responsibility

Keywords: create shared value, CSV, Great Brands Never Have to Give Back, purpose-driven marketing, Denise Lee Yohn on Mark Schaefer grow blog

Author Denise Lee Yohn writes that companies should focus on creating shared value.

Preparing for the Holidays

December 1, 2017

BCA Insider

Topics: Restaurants and Retail, Customer Experience, Marketing

Keywords: retail customer experience, holiday retailing, holiday retail trends, Denise Lee Yohn in BCA Insider

You don’t want to create deal-fatigue, says Denise Lee Yohn.  Consider creating news and generating traffic in new and different ways, including promoting new products and brands, offering exclusive access or services, and celebrating other holidays.

Tips for Making a Permanent Promotion Work

December 1, 2017

QSR Magazine

Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing, Social Responsibility

Keywords: restaurant promotions, Denise Lee Yohn in QSR Magazine, QSR promotions, permanent promotions

The disconnect between goals and implementation strategies is one reason why, while many brands run permanent promotions, very few stand out because of them, Denise Lee Yohn says.

The Old-Fashioned Mail-Order Catalog Is Making A Comeback

November 23, 2017

Los Angeles Times

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: retail strategy, retail catalogs, holiday catalogs, Ron White Los Angeles Times, Sears catalog, Sears wish book, retail marketing

Companies are using print catalogs to cut through email clutter and social-media saturation, said Denise Lee Yohn, a retail brands expert.

This Brand Expert Says Retailers Need To Reassess Holiday Shopping Approach

November 15, 2017

Smart Company

Topics: Restaurants and Retail, Customer Experience, Business, Marketing

Keywords: retail customer experience, retail strategy, holiday retail season, smart company, Denise Lee Yohn retail

Consultant, speaker and author Denise Lee Yohn puts a case forward in the Harvard Business Review as to why the traditional holiday shopping season sales bump may be a thing of the past.

What Great Brands Do with Denise Lee Yohn

November 8, 2017

The Buyer's Mind

Topics: Brand Experience, Business, Culture, Sales

Keywords: What Great Brands Do, Jeff Shore podcast, The Buyer's Mind podcast, Denise Lee Yohn podcast, salespeople branding, salespeople brand alignment

Denise Lee Yohn, author, brand expert, mountain climber and dancer engages Jeff in a lively discussion about brand.

7 Experts Weigh In On The Future Of Retail And E-Commerce In An AI World

October 24, 2017

Kahuna

Topics: Restaurants and Retail, Customer Experience, Innovation

Keywords: retail trends, future of retail, Ross Quintana, Artificial Intelligence, E-Commerce, Personalization, future of shopping

Shopping will become less about buying something to use in the future and more about experiencing, enjoying, and entertaining in the moment.” – Denise Lee Yohn, author of What Great Brands Do

Author: Creating Extraordinary Experiences Will Bring Customers Inside Retail Shops

October 16, 2017

KJZZ

Topics: Restaurants and Retail, Customer Experience

Keywords: retail trends, retail customer experience, Denise Lee Yohn interview, #CX, #custexp, brick and mortar disappear, KJZZ interview, Lauren Gilger interview, REI customer experience, Sephora customer experience

According to Denise Lee Yohn, author of the book “What Great Brands Do,” there are still things that physical retail stores can do — and are doing — to bring in customers.

Denise Lee Yohn Explains How Credit Unions Can Build a Rockstar Brand…

October 16, 2017

CU Broadcast

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing

Keywords: Denise Lee Yohn interview, bank branding, credit union branding, credit union brand-building, CU Broadcast, credit union brand strategy, bank brand strategy

Denise Lee Yohn provides a number of takeaways for credit unions to further enhance their exposure to consumers.

Top 75 Women In Business Blogs and Websites for Women Entrepreneurs

September 26, 2017

Feedspot

Topics: Business, Social Media

Keywords: Denise Lee Yohn blog, women in business blog, top women's blog, top women in business

The Best Women In Business blogs from thousands of top Women In Business blogs in our index using search and social metrics.

4 Ways Your Leaders Can Build Your Brand

September 12, 2017

CU Insight

Topic: Leadership

Keywords: CU Insight, credit union leadership, credit union branding, credit union brand-building, john pembroke, CUES CEO Executive Team Network

Building an exceptional brand can be one of the most overwhelming and elusive challenges organizations face, according to author and consultant Denise Lee Yohn—who will keynote at CEO/Executive Team Network in October in Las Vegas.

From the Pros: The 40+ Best Books for Marketers and Creatives

August 29, 2017

Libris

Topics: Business, Leadership, Marketing

Keywords: top business books, marketing book recommendations, business book recommendations, libris book recommendations, Denise Lee Yohn book recommendations, summer reading, summer books

“The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company”
by John Rossman – Recommended by Denise Lee Yohn

Denise Lee Yohn On Branding: ‘It’s About Being Different’

August 24, 2017

CRN

Topics: Brand Communication, Brand Strategy, Business, Marketing

Keywords: personal branding, branding strategy, Denise Lee Yohn interview, brand differentiation, what great salespeople do, Denise Lee Yohn on CRN, Morgan Healey, branding sales

Author, branding expert, and motivational speaker Denise Lee Yohn, who said that finding that thing that makes you or your company stand out is the real key to success.

How To Make ‘Customer Experience’ More Than a Buzzword

August 17, 2017

Furniture Today

Topics: Restaurants and Retail, Customer Experience

Keywords: retail customer experience, furniture retailing, Denise Lee Yohn in Furniture Today, Bill McLoughlin

Author and consultant Denise Lee Yohn has done some excellent work in this area, including an article for the Harvard Business Review entitled, 7 Steps to Deliver Better Customer Experiences. In it, she takes a holistic view of customer experience that requires alignment across the entirety of any organization looking to execute successfully.

XChange 2017: Traditional Sales Strategies Are ‘Under Siege,’ But Brand Evangelism Can Help The Channel

August 15, 2017

CRN

Topics: Business, Leadership, Sales

Keywords: Denise Lee Yohn speaker, sales strategy, brand evangelism, The Channel Co., XChange Conference, sales process, sales evangelism, Denise Lee Yohn in CRN, great salespeople

With digital marketing tools and a commitment to brand evangelism, solution providers can change how effective they are at finding and keeping customers. That’s the message from marketing expert and author Denise Lee Yohn, who delivered one of the keynotes here on Monday keynote address at The Channel Company’s XChange 2017 conference in Orlando, Fla.

Company Culture and Your Brand

July 27, 2017

Written Right

Topics: Business, Culture, Employee Engagement

Keyword:

In a June 2017 article, “Why Your Company Culture Should Match Your Brand,” Denise Lee Yohn offers some smack-you-upside the head insights

Chipotle Hopes That Queso Will Win Back Customers Scared Away By Norovirus And Rodents

July 27, 2017

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing

Keywords: Denise Lee Yohn on CNBC, Chipotle scandal, Chipotle marketing strategy, Chipotle crisis, Bill Ackman

Branding expert Denise Lee Yohn said that Chipotle has two distinct audiences that it has to appeal to.

Lean Into The World’s Bestselling Business Books

July 5, 2017

Blinkist

Topics: Brand Experience, Business

Keywords: Blinkist book recommendation, What Great Brands Do, Denise Lee Yohn book, Bestselling Business Books, best business book

Keynote business speaker and branding expert, Denise Lee Yohn, sheds light on her quarter-century of experience in this popular business book – and suddenly, the processes that have made commercial giants out of Nike, Apple, and Starbucks don’t seem so out of reach.

Retail Zombies

July 1, 2017

RetailTrends

Topics: Restaurants and Retail, Business, Strategy

Keywords: retail strategy, brand differentiation, retail zombies, killing brands, dying brands

Branding consultant Denise Lee Yohn says pulling the plug on a brand is as important as launching one.

Amazon Spends While Other Retailers Retreat

June 27, 2017

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: Denise Lee Yohn in Advertising Age, Amazon advertising, Amazon ad spend, retail ad spend, Amazon vs. Walmart, Ad Age's 200 Leading National Advertisers 2017 report

“What you’re seeing in advertising is really mirroring what’s happening in the retail industry overall,” said branding consultant Denise Lee Yohn.

For NBA Stars, Branding Goes Beyond The Court

June 22, 2017

NPR Marketplace

Topics: Brand Value, Business, Marketing, Social Media

Keywords: Denise Lee Yohn on NPR Marketplace, NBA draft, NBA player branding, NBA athlete branding, athlete endorsements, athlete sponsorships, Andy Uhler NPR

In fact, social media savvy kids who are good at sports start developing their personal brands in high school, according to Denise Lee Yohn, author of the book “What Great Brands Do.”

Learning to Swim Without Water: Brand Storytelling vs. Story-doing

June 20, 2017

Mth Degree

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints

Keywords: operationalize your brand, operationalizing your brand, storytelling, Mth Degree, Steve Morris, story-doing

Denise Yohn in her best selling book What Great Brands Do talks extensively about operationalizing the brand.

Jessica Alba’s The Honest Company Can’t Catch a Break

June 12, 2017

CNN Money

Topics: Customer Experience, Brand Delivery, Social Responsibility

Keywords: The Honest Company recall, Jessica Alba company recall, recall effect on brand perceptions, product recalls damage brands, Denise Lee Yohn in CNN Money

Brand experts say there’s a real risk that another gut punch could be crippling.  “Every time something happens, it’s a nick,” said Denise Lee Yohn, a consumer brands expert. “And then a nick becomes a cut and a cut becomes a wound.”

5 Great Customer Experience Articles You Need to Read

June 6, 2017

Unicom

Topic: Customer Experience

Keywords: customer experience strategy, Tiffani Bova, customer experience articles, Unicom customer experience, Denise Lee Yohn customer experience

Below are 5 great articles that paint a clear picture of how important a great customer experience is and how to improve customer experience for your organization.

Tiny Toast is Toast: General Mills Benches Brand Name

June 1, 2017

Advertising Age

Topics: Restaurants and Retail, Brand Names, Brand Strategy, Innovation, Marketing

Keywords: brand extension, brand name strategy, General MIlls brand strategy, General Mills brand architecture, General Mills brand portfolio, Tiny Toasts brand strategy, cereal brand strategy, Cinnamon Toast brand strategy

Denise Lee Yohn, brand building consultant and author of What Great Brands Do, suggested that perhaps General Mills thought that launching an entirely new brand would help the product get more shelf space and attention from grocers.

Flash Marketing – How New Restaurants (and Churches) Get Noticed

May 2, 2017

Phil Cooke Blog

Topics: Restaurants and Retail, Customer Experience, Business, Marketing

Keywords: restaurant marketing, Denise Lee Yohn, Phil Cooke blog, flash marketing, church marketing

Phil Cooke asked Denise Lee Yohn how to accelerate awareness for a new church or location.

Can Tom Colicchio Conquer Fast Casual?

May 1, 2017

QSR Magazine

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience

Keywords: restaurant branding, restaurant marketing, Denise Lee Yohn in QSR Magazine, Wichcraft strategy, chef-inspired restaurant strategy, chef-driven restaurant strategy, Tom Colicchio, fast-casual restaurant

Denise Lee Yohn, a brand consultant and author of What Great Brands Do (and former QSR columnist) says that, especially for chefs who are developing fast-casual concepts, it’s important they translate their fine-dining pedigree to a message easily discernible to the lay eater.

Unicorn Frappuccinos are just the latest food designed with Instagram in mind

April 28, 2017

L.A. Times

Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing, Social Media

Keywords: restaurant marketing, Taco Bell social media, Taco Bell marketing, Starbucks Unicorn Frappucino, Starbucks social media, Starbucks instagram, social media worthy, Instgram marketing, Taco Bell Instagram

Denise Lee Yohn, the author of the book “What Great Brands Do,” said she was surprised by the Unicorn Frappuccino.  “I thought it was completely off brand for them.”

What Great Brands Do Interview with Denise Lee Yohn

April 25, 2017

CTS Service Solutions

Topics: Customer Experience, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, What Great Brands Do, Adam Toporek interview, Customers That Stick Interview, Medallia Experience interview, customer experience interview

I had the pleasure to catch up with my friend and brand expert Denise Lee Yohn at Medallia’s recent Experience 17 conference

Sears, Other American Store Chains Are Downsizing

April 16, 2017

Voice of America

Topics: Restaurants and Retail, Customer Experience, Customer Service, Employee Engagement

Keywords: Sears strategy, Sears decline, Sears downfall, Sears customer experience, Denise Lee Yohn on Voice Of America

Denise Lee Yohn told VOA’s Victor Beattie that department stores have faced a difficult time in recent years because of competition from internet businesses.

10 Retail Experts Share Their Secrets to Successful Product Branding

April 4, 2017

Shopify

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Employee Engagement

Keywords: retail customer experience, retail branding, Denise Lee Yohn in Shopify, retail employee engagement, employee brand touchpoint

Your employees are your most powerful brand-building resource, say Denise Lee Yohn.

GDA Speakers Interview with Denise Lee Yohn

April 3, 2017

GDA Podcast

Topics: Brand Communication, Brand Delivery, Brand Experience

Keywords: branding speaker, Denise Lee Yohn interview, What Great Brands Do interview, GDA Podcast, GDA Speakers, brand-building expert, branding simplicity

Kyle and Gail Davis of GDA Speakers ask Denise about her approach to brand-building, what great brands do, and the importance of simplicity.

Dick’s Sporting Goods Shake-Up

March 29, 2017

Chain Store Age

Topics: Restaurants and Retail, Customer Experience, Business

Keywords: Denise Lee Yohn in Chain Store Age, Dick's Sporting Goods Shake-Up, Dick's Sporting Goods product assortment, Dick's Sporting Goods brand strategy, Dick's Sporting Goods brand reduction

Denise Lee Yohn, brand-building expert and author of “What Great Brands Do,” isn’t even sure they’ll be aware of the change — at least not right away.

United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.

March 27, 2017

Entrepreneur

Topics: Brand Communication, Brand Touchpoints, Social Media

Keywords: Denise Lee Yohn in Entrepreneur, United Airlines social media, United Airlines dress code, United Airlines leggings, United Airlines brand standards

Denise Lee Yohn, the author of What Great Brands Do, told Entrepreneur that while consistency is admirable in a brand, in this case, the company would have done well to tell aggrieved customers that it was planning to review its rules around the dress code.

Faced with Disruption? Play to Your Strengths, Invest in Your People

March 27, 2017

Chief Learning Officer

Topics: Restaurants and Retail, Business, Culture, Employee Engagement

Keywords: Walmart vs. Amazon, Walmart strategy, Brevetta Hassell, walmart employees

Writer Denise Lee Yohn questioned Wal-Mart’s hustle to beat the e-commerce giant Amazon.

Bugaboo Grows Up With New Luggage Line, Campaign

March 24, 2017

Advertising Age

Topics: Brand Strategy, Business, Design, Innovation, Strategy

Keywords: Denise Lee Yohn in Advertising Age, Bugaboo luggage, Bugaboo brand positioning, Bugaboo product strategy

Denise Lee Yohn, a brand expert, noted that Bugaboo waited a long time to launch a new product.

Sears Is Closing Stores, But They May Not Be A Done Deal For Bargains

March 22, 2017

Market Watch

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business

Keywords: Sears closing stores, store closings deals, Jillian Berman, Denise Lee Yohn in Market Watch, buyer beware

While a dying store may be a good place to get a discount, you may have to hunt, said Denise Lee Yohn, the author of “What Great Brands Do.”

Renew Your Brand Strategy: Customer Experience Advice from Leading Brands

March 21, 2017

Brand Quarterly

Topics: Brand Strategy, Business

Keywords: Denise Lee Yohn, customer experience design, Brand Quarterly, consumer-informed, customer informed

Companies need to be informed by their companies and led by their brands. — Denise Lee Yohn

11 Best Books to Improve Your Customer Service And Online Reputation

March 15, 2017

LinkedIn

Topics: Restaurants and Retail, Customer Experience, Brand Delivery

Keywords: extraordinary experiences, Denise Lee Yohn book, customer service books, customer experience books, Ajay Prasad

Yohn shares her analysis of seven very successful brands including Costco, Popeyes Louisiana Kitchen and PIRCH. The main theme is how to craft an amazing brand for companies of any size.

How to Build a Consulting Brand

March 14, 2017

Actionable Consultants

Topics: Business, Culture

Keywords: Denise Lee Yohn, great brands start inside, What Great Brands Do, Actionable Consultants, consultant brand, consulting brand

In What Great Brands Do, Denise Lee Yohn reminds us that putting internal brand culture first is key to branding success.

What’s a Safety Halo? And Can it Help Build Your Brand?

March 1, 2017

LYTX blog

Topics: Brand Delivery, Brand Equity, Business, Marketing

Keywords: LYTX, transportation brands, safety halo, brand halo

Denise Lee Yohn, consultant and author of the book What Great Brands Do says, “You want your brand to stand out in ways other than price, because price is not a sustainable differentiator. There will always be someone who can undercut you.”

The Definitive Guide to Global-to-Local Marketing

March 1, 2017

Percolate

Topics: Brand Strategy, Business, Marketing, Strategy

Keywords: brand strategy, brand portfolio, brand architecture, master brand strategy, Percolate whitepaper, global marketing whitepaper, local marketing whitepaper

“Building a master brand is definitely a two-way or multi-way street – all brands within a portfolio have mutual interests and each should work to leverage its own equity in service of the others while tapping into the equity of others.” – Denise Lee Yohn

12 Highest Rated Women Speakers

February 23, 2017

LinkedIn

Topic: Leadership

Keywords: women speakers, female speakers, keynote speakers, professional speakers, best paid speakers

The results are in! Each month, companies come to us asking for Women Speaker ideas on a variety of topics to help inspire, educate, and inform their audiences. We do the research and deliver specific Speaker suggestions that our clients can choose from. Based on their response, here are 12 of our highest rated Women Speakers.

Catalogs are Smarter and Better Looking Than Ever

February 17, 2017

Freeport Press

Topics: Brand Communication, Brand Touchpoints, Marketing

Keywords: Denise Lee Yohn, Freeport Press, catalogs, direct mail

“Catalogs may seem old school, but their increased capabilities and the brand-building potential suggest they’ll remain a staple in retailers’ toolboxes – and consumers’ mailboxes,” notes  Denise Lee Yohn.

How to Launch An Internal App

February 14, 2017

Staffbase

Topics: Culture, Employee Engagement

Keywords: Denise Lee Yohn, employee engagement, workplace culture, Staffbase, internal app, employee app

When you explore what your employees want in an app, be prepared to act on their suggestions, says Denise Lee Yohn.

Should Your Brand Take a Stand?

January 22, 2017

The Gazette

Topics: Brand Communication, Business, Leadership

Keywords: Denise Lee Yohn, brand purpose, Nick Westergaard, brand take a stand, brand cause, brand social issues, brand social impact

As Denise Lee Yohn says in her book, “What Great Brands Do,” you have to ask yourself, “What business are you really in?”

6 Tips for Improving CX from Top Customer Service Experts

January 12, 2017

Crestcom

Topics: Customer Experience, Corporate Culture, Customer Service, Employee Engagement

Keywords: customer service employee, Crestcom customer service, customer service strategies, customer experience employee engagement, customer experience employee experience, FUSION

Denise’s recent HBR article, Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience, argues that managers already know how to improve customer experience significantly. They simply need to start applying customer service and experience principles to HR practices to improve employee engagement.

2017 Predictions for a Wow Customer Experience Future

January 5, 2017

1to1 Media

Topics: Restaurants and Retail, Customer Experience

Keywords: #CX, #custexp, customer experience trends, customer experience predictions, customer experience 2017, ELIZABETH GLAGOWSKI, Denise Lee Yohn in 1to1 Media

CX experts look into the future to predict next-gen wow moments in 2017 and beyond.

Brands To Watch in 2017 (Interview)

December 16, 2016

Knowledge@Wharton

Topics: Restaurants and Retail, Brand Communication, Business, Marketing

Keywords: Brands to Watch in 2017, Companies to Watch in 2017, Dan Loney, Knowledge@Wharton, Denise Lee Yohn inteview

Denise Lee Yohn talks with Knowledge@Wharton Business Radio host Don Loney about Brands to Watch in 2017 including America, NFL, Chipotle, Ford, YouTube & more.

Getting to the Heart and Soul of What Customers Want

December 11, 2016

Deakin University

Topics: Restaurants and Retail, Customer Experience, Consumer Research, Marketing

Keywords: Lululemon customer strategy, Lululemon customer insights, Lululemon customer research, Lululemon consumer research, Lululemon customer feedback, Deakin University on Lululemon, Denise Lee Yohn in Deakin University

As cited in Lee Yohn (2012), their feedback mechanisms are almost done by stealth with Lululemon’s CEO, Christine Day spending hours each day observing how customers shop, listening to their complaints and then using this feedback to improve products and their experience.

9 Brands to Watch in 2017

December 8, 2016

Market Monitor

Topics: Business, Marketing

Keywords: Brands to Watch in 2017, brand trends 2017, brand predictions 2017, companies to watch 2017, Denise Lee Yohn on Market Monitor

Denise Lee Yohn is a brand expert and author of the book, What Great Brands Do. She recently posted a list of the 26 brands to watch in 2017, conveniently arranged A-Z. When Denise talks about brands, I listen–and you should, too.

Your Brand Is What You Do & How You Do It

December 7, 2016

STIMA Congress Magazine

Topics: Brand Delivery, Business, Marketing

Keywords: Denise Lee Yohn, What Great Brands Do, STIMA Congress, Belgium marketing conference, Sam DeCock, #STIMA2017

Denise Lee Yohn knows how to develop successful brands. In her bestseller “What Great Brands Do”, she gives seven key features of good brands. Denise is convinced that a brand is not only the responsibility of the marketing department. Still, she sees the role of the marketer getting stronger.

2017 Predictions in Social Media and Content Marketing

December 6, 2016

Bryan Kramer blog

Topics: Brand Communication, Marketing, Social Media

Keywords: Denise Lee Yohn on Bryan Kramer, 2017 predictions, 2017 trends, 2017 marketing trends, 2017 content marketing trends, 2017 digital marketing trends, Bryan Kramer blog, 2017 social media trends

We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing. 

Retail Trends: 10 Experts Share Their Predictions for 2017

November 10, 2016

Shopify

Topics: Restaurants and Retail, Customer Experience, Business

Keywords: retail trends, Denise Lee Yohn, retail predictions for 2017, retail in 2017, retail organization, Shopify predictions for 2017

What happens inside retail organizations may be the most significant, says Denise Lee Yohn.

Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow

October 29, 2016

Feedspot

Topics: Marketing, Social Media

Keywords: best branding blog, brand-as-business bites blog, Denise Lee Yohn blog, top branding blogs, top marketing blogs, top advertising blogs, top blogs for brand managers

Brand-as-business bites (TM) is #31 on this list of Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow.

Trump Business Empire Faces Challenges As 2016 Race Nears End

October 28, 2016

Fox News.com

Topics: Brand Communication, Business, Marketing

Keywords: Denise Lee Yohn, Trump brand value, Trump brand image, Trump brand damage

Denise Lee Yohn, author of “What Great Brands Do,” believes that while Trump’s more controversial comments have alienated some would-be clients, his run for president has given him a platform to reach an even broader base.  “It might end up being a wash,” she told FoxNews.com.

“The Best Salespeople Do What Great Brands Do,” with Denise Lee Yohn

October 19, 2016

Quotable

Topic: Sales

Keywords: Denise Lee Yohn interview, What Great Brands Do, what great salespeople do, sales strategy, brand evangelist, Tiffani Bova, Quotable interview, Quotable podcast, Tim Clarke, Salesforce podcast, sales management

When buyers know more than ever, what should great salespeople do? Learn from the greatest brands. Join Denise Lee Yohn, branding savant, speaker, and author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and most recently Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She’ll lay out the specific steps for salespeople to stay ahead in the ever-changing world of sales.

Denise Lee Yohn: Parallel Universes – Branding & Sales

October 18, 2016

SPEAK

Topic: Sales

Keywords: Denise Lee Yohn, speaker on branding, SPEAK, franchise speakers, keynote business speaker, speaker on sales

During Denise Lee Yohn’s collaboration with brands, big and small, she’s being asked over and over about the changing world of sales. Based on this, she’s created a brand new (no pun intended 🙂) program that talks sales.

What Great Brands Do: Denise Lee Yohn on How Not to be RadioShack

October 10, 2016

Blinkist

Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Marketing

Keywords: Denise Lee Yohn interview, adam morgan, What Great Brands Do, Blinkist interview, Radio Shack failure, Eat the Big Fish, The Brand Gap, Marty Neumeier

This edition of the Blinkist podcast features Denise Lee Yohn, author of the book What Great Brands Do. In the interview, Lee Yohn and I talk about why all branding starts inside, and how exactly Sony implemented that idea when Lee Yohn was there. Then we get into what ever happened to brands like Saturn and RadioShack – remember them?

15 Brand Minutes With…Denise Lee Yohn

October 4, 2016

Brand ManageCamp

Topics: Customer Experience, Brand Touchpoints, Business

Keywords: retail customer experience, Denise Lee Yohn interview, extraordinary experiences, Brand ManageCamp, brand book recommendations, Len Herstein, mobile app recommendations

In this edition, Denise Lee Yohn (Former marketing exec for Sony, best-selling author of “What Great Brands Do” and “Extraordinary Experiences,” and former Brand ManageCamp speaker) gives marketers a great deal to think about

Retail Advice From The 9 Best Retail Experts In The Industry

September 26, 2016

PrimaSeller

Topics: Restaurants and Retail, Customer Experience

Keywords: brand platform, Denise Lee Yohn, PrimaSeller, customer profile, expert advice for retailers

Here’s how to give customers the best experience.

Podcast Episode 004 – “Brand As Business” w/ Denise Lee Yohn

September 26, 2016

Grits X Grids

Topics: Restaurants and Retail, Brand Delivery, Brand Experience

Keywords: restaurant branding, brand-as-business management approach, restaurant brand strategy, Denise Lee Yohn interview, What Great Brands Do, Joseph Szala, Grits X Grid, Vigor Branding

Denise Lee Yohn puts down some serious insight and knowledge.

Denise Lee Yohn Explica O Sucesso Das Grandes Marcas

September 19, 2016

Meio&Mensagem

Topics: Brand Delivery, Business, Marketing

Keywords: Denise Lee Yohn video, Meio&Mensagem video, What Great Brands Do video, CONAREC video

The branding strategist Denise Lee Yohn presents seven principles for brand-building success and deconstructs three myths that can disrupt a business.

A Cause for Customers and for Business Too

September 14, 2016

CONAREC

Topics: Business, Culture, Leadership, Social Responsibility

Keywords: Denise Lee Yohn interview, brand purpose, CONAREC, Denise Lee Yohn at CONAREC, Roberto Meir at CONAREC, Fernando Chacon, Luiz Lobo, start with why

The importance of the changes mentioned by Denise Lee Yohn was the starting point for the debate captained by Roberto Meir, international specialist in consumer relations, retail and relationship strategies with stakeholders. (Portuguese)

Darwinism Applies To Business. Evolve Or Die

September 13, 2016

CONAREC

Topics: Brand Strategy, Business, Culture, Innovation, Marketing

Keywords: brand evolution, branding speaker, CONAREC speaker, Denise Lee Yohn at CONAREC, digital darwinism, keynote speaker on brand-building, international keynote speaker

In the opening panel, Denise Lee Yohn spoke about the importance of listening to the customer and defended the idea of a digital Darwinism. (Portuguese)

Leadership Interview: Denise Lee Yohn

September 11, 2016

Ron Kitchens -- Always Forward

Topics: Business, Culture, Leadership, Marketing

Keywords: brand-building, Denise Lee Yohn interview, Ron Kitchens blog, Always Forward blog, What Great Brands Do, Ron Kitchens interview, marketing vs. branding

Denise gives us a peak into the world of branding and what we can do as leaders to better build our organization’s brand no matter what industry we are in.

Apple Unveils iPhone 7 and New Store Branding & Design

September 9, 2016

Knowledge@Wharton

Topics: Customer Experience, Brand Names, Business, Innovation

Keywords: Apple brand strategy, Denise Lee Yohn on Knowledge@Wharton, Knowledge@Wharton Business Radio, Apple iPhone 7 announcement, Apple store name, Apple store branding, Apple store design

Denise Lee Yohn talks with Knowledge@Wharton Business Radio host Don Loney about Apple’s latest announcements.

12 Things Top Authors Wish They’d Learned In School But Never Did

September 5, 2016

Blinkist

Topic: Leadership

Keywords: Blinkist, Blinkist book list, leadership, learned in school, #AlwaysLearning

In traditional education systems, there is a lot of emphasis on following, obeying, and conforming to the crowd. It’s no surprise that two powerful personalities — Virtual Mentor Michael Hyatt and What Great Brands Do author Denise Lee Yohn — are both hankering for more emphasis on leadership in schools.

Adam Carolla Interviews Denise Lee Yohn

September 5, 2016

Adam Carolla Take a Knee Podcast

Topics: Business, Leadership

Keywords: Denise Lee Yohn interview, What Great Brands Do, Adam Carolla Take a Knee Podcast, Denise Lee Yohn on Adam Carolla Show

Brand-Building Expert, Speaker, and Author Denise Lee Yohn joins Adam for this week’s episode of Take A Knee.

Denise Lee Yohn on What Great Brands Do

August 25, 2016

San Diego Life Lounger Magazine

Topics: Business, Leadership

Keywords: Denise Lee Yohn interview, San Diego Life Lounger, Life Lounge SD, keynote speaker Denise Lee Yohn

Denise Lee Yohn, sought-after international speaker and best-selling author, shares her passion with Life Loungers this month.

3 Ways Millennials Have Changed Back-To-School Shopping

August 16, 2016

Footwear News

Topics: Restaurants and Retail, Brand Touchpoints, Business, Marketing

Keywords: Denise Lee Yohn in Footwear News, Millennial shopping trends, millennial purchase behavior, millennial back to school, millennial parents, millennial value perceptions, Footwear News back to school

“For a while now, millennials’ shopping patterns have been distinguished by a greater use of digital for doing brand and product research before, during and after visiting a store,” said Denise Lee Yohn, a retail consultant and author of “What Great Brands Do.”

Best-seller Denise Lee Yohn fará palestra no Brasil para 5 mil empresários

August 11, 2016

veja

Topics: Business, Marketing

Keywords: Veja press release, CONAREC, Denise Lee Yohn speaking in Sao Paulo, Denise Lee Yohn speaking in Brazil

Autora do best-seller “O que Grandes Marcas Fazem: Os Sete Princípios da Construção de Marca que Separam o Melhor do Resto”, a especialista internacional em construção de marcas Denise Lee Yohn estará no Brasil em setembro.

translation:

Author of the bestseller “What Great Brands Do: The Seven Principles of Brand Building that separated the Best of the Rest”, the international specialist in building brands Denise Lee Yohn will be in Brazil in September.

New Poll Shows Millennials Prefer Companies That Give to Charity

August 11, 2016

Fortune

Topics: Brand Strategy, Social Responsibility

Keywords: millennials charity, millennials philanthropy, millennials corporate social responsibility, Carolyn Preston, Denise Lee Yohn in Fortune

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

Olympic Sponsors: Are They Wasting Their Money?

August 10, 2016

Bloomberg

Topics: Brand Communication, Business, Marketing

Keywords: Olympics sponsorship, Olympics advertising, Denise Lee Yohn on Bloomberg, Denise Lee Yohn expert commentator, P&G Thank You Mom campaign, Nike Olympics campaign, Nike Olympics advertising, VISA Olympics campaign, VISA Olympics advertising, Adidas sponsorship

Denise Lee Yohn, author and brand-building consultant, discusses sponsoring the 2016 Olympic games, if advertisers are getting their money’s worth from the sponsorships and which companies hit the mark. She speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”

Luxury Handbags: Fading Status Symbol?

August 10, 2016

CNBC Power Lunch

Topics: Restaurants and Retail, Business, Innovation

Keywords: Denise Lee Yohn expert commentator, handbag wars, Coach strategy, Michael Kors strategy, department store handbag, handbag trends, Denise Lee Yohn on CNBC Power Lunch, handbag brand strategy, handbag innovation

Denise Yohn, author of “What Great Brands Do,” shares her retail expertise on luxury handbags, and what’s changing consumer expectations in the fashion scene.

Showrooming

August 1, 2016

Footwear Plus

Topics: Restaurants and Retail, Brand Experience, Marketing

Keywords: retail customer experience, showrooming, footwear retail, shoe retail, webrooming

Make your own website a vital source for information about the products you carry, and in store, deliver personalized, real-time, caring service which is more valuable to many customers than saving a few dollars by purchasing online.

What Does the Future Hold for Brazilian Brands?

August 1, 2016

Consumidor Moderno

Topics: Business, Innovation, Marketing

Keywords: Denise Lee Yohn interview, Consumidor Moderno interview, CONAREC interview, millennials in Brazil, Brazilian brands, Starbucks digital strategy, millennials shopping behavior, digital lifestyle

An international expert in building brands, Denise Lee Yohn, spoke to this issue of Consumidor Moderno. (Portuguese)

5 Books to Help Strengthen Your Brand

June 28, 2016

Entrepreneur

Topics: Brand Delivery, Brand Strategy, Business, Marketing

Keywords: What Great Brands Do book review, Denise Lee Yohn book review, books on branding, What Great Brands Do, Entrepreneur recommended reading, Entrepreneur recommended books, books on brand strategy

If you feel like your brand could use some polishing, then pick from one of these five books and start reading. Each of these books delivers actionable strategies that will help you build a better brand and improve your marketing strategy.

Beyond Brand Experience

June 15, 2016

Branding Magazine

Topics: Customer Experience, Brand Experience, Brand Strategy

Keywords: brand experience, brand definition, customer experience, Denise Lee Yohn interview, Branding Magazine, Branding Roundtable

Is a brand best defined as a totality of experiences? Even if so, is it time to move beyond that understanding to a new one? This month we’ve asked several branding experts from around the world to weigh in on the topic including Denise Lee Yohn, consultant, speaker, and author of several books on branding, including What Great Brands Do.

True University Day Two Recap

June 15, 2016

True Ventures

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Small Businss

Keywords: minimum viable brand, brand strategy for start-ups, branding for start-ups, What Great Brands Do, True University, True Ventures, Denise Lee Yohn faculty, rock star brand

True University day two kicked off with a general session from Diane Adams, Chief People Officer at Qlik, on creating the company culture you want from day one of your company. More dynamic sessions followed. Denise Lee Yohn, author of “What Great Brands Do,” taught us how to build a rockstar brand.

Learn to Attract Your Customers

June 6, 2016

Publimetro

Topics: Brand Communication, Brand Delivery, Business, Marketing, Social Media

Keywords: Denise Lee Yohn interview, branding trends, Denise Lee Yohn in Publimetro, EXMA CDMX, EXMA Mexico City, social media trends

The author of the book What Great Brands Do and former VP of marketing SONY, Denise Lee Yohn, talked with Publimetro on the importance of activating a brand and some strategies for branding.

Great Brands Start Inside – Denise Lee Yohn (Atlanta Growth Summit)

June 6, 2016

Strategic Discipline

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: brand-as-business management approach, Denise Lee Yohn, brand-building, What Great Brands Do, Douglas Wick, Strategic Discipline Positioning Services, ScaleUp Summit, Gazelles

Denise Lee Yohn, author of offered seven steps to building greatness.

Why We Shop Differently on Mobile Phones

May 4, 2016

Toronto Star

Topics: Business, Marketing

Keywords: neuroscience, neuromarketing, focus groups vs. neuroscience, Denise Lee Yohn in Toronto Star, mobile shopping behavior, shopper behavior

While focus groups can still be useful, big retailers like Procter and Gamble and Kraft are increasingly looking to neuroscience to uncover what is going on in the minds of consumers when they shop, says Denise Lee Yohn, author of the book What Great Brands Do.

Put Customers On a Pedestal

May 1, 2016

B-to-B Marketer

Topics: Customer Experience, Brand Experience, Business

Keywords: customer experience design, customer experience management, customer experience differentiation, B2B customer experience, business-to-business customer experience, #CX

“If you don’t start paying attention to the customer experience, you’re going to be left behind,” Denise Lee Yohn.

The Secret to Sweetgreen’s Success

May 1, 2016

QSR Magazine

Topics: Restaurants and Retail, Brand Strategy, Business, Leadership, Social Responsibility

Keywords: Karen Kelley, Sweetgreen CEO, sweetgreen strategy, sweetgreen success, QSR Magazine

“What we know is that Millennial consumers care a lot more about the values of the companies they do business with,” says Denise Lee Yohn, marketing consultant and author of the book What Great Brands Do (and former QSR columnist).

Misty Copeland Opens Up About Under Armour, Ballet & Her New Principal Dancer Role

April 29, 2016

Footwear News

Topics: Brand Communication, Brand Strategy, Marketing

Keywords: Denise Lee Yohn in Footwear News, Under Armour ad campaign, Under Armour brand positioning, Under Armour brand strategy, Under Armour Misty Copeland, Misty Copeland ad campaign

“The fact that Misty is not a conventional athlete in and of itself adds value to the brand,” said Denise Lee Yohn, a marketing expert.

20 Best Business Blogs for Busy Entrepreneurs

April 27, 2016

Appfluence

Topics: Business, Small Businss

Keywords: small business branding, 20 Best Business Blogs for Busy Entrepreneurs, best business blogs, Top Blogs for Entrepreneurs, Appfluence blog recommendations, business blog recommendation, brand-as-business bites, Denise Lee Yohn blog, brand-building blog

Denise Lee Yohn is the master of brand building. Companies ranging from Sony, Frito Lay, and Burger King have sought after her for her expertise. If these world renowned companies put their faith in Denise, so should you! Need help building your brand? Check out her blog!

Culture Rules! Create a Positive Business Culture Inside and Out

April 26, 2016

Office Small Business Academy

Topics: Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: employee culture, employee engagement, office small business academy, small business culture, small business employee engagement, Microsoft Office webinar

Denise Lee Yohn, Brand-Building Expert and Author of “What Great Brands Do” explains how to create a culture your employees will love.

What Great Brands Do

April 25, 2016

LinkedIn

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership

Keywords: brand-as-business management approach, branding book, brand-building principles, What Great Brands Do review, Robert Hunt review, renaissance executive forums

I highly recommend this book if you desire to have a Culture and Brand that lives out the vision you have for your company.

Buzz Queens

April 4, 2016

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Denise Lee Yohn in Footwear News, Puma women's strategy, Puma women's marketing, Kylie Jenner for Puma, Rihanna for Puma. footwear marketing, footwear branding, footwear social media strategy

Why Rihanna and Kylie Jenner are critical to Puma’s ambitious new women’s push according to Denise Lee Yohn.

Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential

April 4, 2016

Advertising Age

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Business

Keywords: Denise Lee Yohn in Ad Age, Unstore, retail customer experience design, Samsung retail strategy, Staples retail strategy

“Customer experience is becoming more influential in shaping people’s expectations,” said Denise Lee Yohn, a branding consultant, noting that such stores function as intensive, immersive storytellers that can convey a brand’s history, attributes and future vision.

Is Your Brand What You Need It to Be

March 31, 2016

ilead, the Leadership Connection

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Small Businss, Social Responsibility

Keywords: Amazon brand strategy, What Great Brands Do, Extraordinary Experiences interview, Denise Lee Yohn on iLead, Linda Sharkey interview with Denise Lee Yohn, Starbucks brand turnaround

My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand.

AIMING FOR THE HEARTS OF CONSUMERS

March 10, 2016

Concept 21

Topics: Restaurants and Retail, Brand Communication, Brand Strategy, Business, Design

Keywords: emotional connection, Denise Lee Yohn, Starbucks brand strategy, emotional branding, Concept 21, seduce consumers, emotional brand appeal

Brand-building expert and best-selling author, Denise Lee Yohn famously said, “Great brands aim for consumers’ hearts, not their wallets.”

Branding Keywords, Trusted Curation and Curated Branding

March 10, 2016

Digital Journal

Topics: Brand Communication, Marketing

Keywords: Denise Lee Yohn, advertising slogans, tagline branding, death of tagline, tagline evolution, advertising keywords, MissionLines, TrustedCuration, TrustedBest

In her 2013 AdWeek article The Death of the Tagline: Flexible branding is the new name of the game, Denise Lee Yohn concluded that in order to survive, taglines must evolve into concise mission statements.

Chinese Brands Need A ‘Champion,’ Says Marketing Strategist Denise Lee Yohn

March 10, 2016

CMO dot com

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Strategy

Keywords: Denise Lee Yohn interview, What Great Brands Do, extraordinary experiences, branding in asia, asian branding, chinese branding, Haier brand strategy, Lenovo brand strategy

Denise Lee Yohn is eloquent about the art of branding.

Extraordinary Experiences Book Review

March 6, 2016

booklife

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership

Keywords: Publishers Weekly book review, Denise Lee Yohn book review, Extraordinary Experiences book review, Booklife review

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Book Recommendation: Extraordinary Experiences

March 2, 2016

The Jason & Scot Show Podcast

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Loyalty

Keywords: Denise Lee Yohn book review, Extraordinary Experiences book review, The Jason & Scot Show podcast, Jason Goldberg book recommendation, RetailGeek book recommendation, retail customer experience book

Jason Goldberg, SVP, Commerce & Content at Razorfish, and “RetailGeek,” includes Extraordinary Experiences on his recommended reading list.  The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”

Living Large in Texas

February 1, 2016

Store Brands

Topics: Restaurants and Retail, Brand Extensions, Brand Strategy, Business, Marketing

Keywords: H-E-B customer experience, H-E-B brand experience, H-E-B brand strategy, H-E-B store brand strategy, H-E-B in Store Brands magazine, Denise Lee Yohn in Store Brands Magazine

“They really have woven themselves into the fabric of their community,” says Denise Lee Yohn author of What Great Brands Do and Extraordinary Experiences.

Denise Lee Yohn: What Great Brands Do, Shake Shack & Dancing

January 29, 2016

The Digital Life with Kevin Lockett Podcast

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Strategy, Small Businss

Keywords: small business branding, brand-building, Denise Lee Yohn interview, What Great Brands Do interview, Kevin Lockett interview, Amazon vs. Netflix

On today’s episode, Kevin Lockett talks to branding queen Denise Lee Yohn on her book ‘What Great Brands Do,” the success of Shake Shack, a look at how established marketers like Sean Combs shift their branding concepts, Amazon vs. Netflix, should smaller companies follow the the same branding concepts as big companies and her early love for dance.

Denise Lee Yohn on How To Get Your Brand In-line With Your Customers

January 26, 2016

Amazing Business Radio

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business

Keywords: retail customer experience, Denise Lee Yohn interview, What Great Brands Do interview, Shep Hyken interview, Amazing Business Radio podcast with Denise Lee Yohn, brand-building strategies

Shep Hyken discusses seven brand strategies with Denise Lee Yohn, consultant, speaker, and author on brand-building.

Chipotle’s Comeback Plan: Company-Wide Meeting and Marketing

January 13, 2016

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Business, Marketing

Keywords: Chipotle e. coli crisis, Chipotle Comeback Plan, Chipotle food borne illness, Chipotle recovery plan, Chipotle marketing, Chipotle advertising, Chipotle company meeting

“They should take a page from Starbucks when Howard Schultz returned to the helm back in 2008 and point to the meeting as an example of how they’re getting themselves back on track – refocusing everyone on the basics of their business,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy and was with Jack in the Box during that chain’s 1993 E. coli outbreak.

Interview: Denise Lee Yohn – Author, ‘What Great Brands Do’

January 13, 2016

Branding in Asia

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Employee Engagement, Leadership, Marketing

Keywords: restaurant branding, retail branding, Denise Lee Yohn interview, Costco customer strategy, Sweetgreen corporate social responsibility, Extraordinary Experiences interview, Denise Lee Yohn Branding In Asia interview, CMO role, Chief Marketing Officer influence, Bobby McGill interview

Over a 25-year career including running Sony’s first ever brand office as the vice president/general manager of brand and strategy, Denise Lee Yohn has established herself as an authoritative voice in the world of branding.

Entrepreneurs Cook Up Tasty Restaurant Brands

January 7, 2016

Investor's Business Daily

Topics: Restaurants and Retail, Business, Small Businss

Keywords: restaurant branding, restaurant marketing, Denise Lee Yohn on Investor's Business Daily, restaurant brand-building, restaurant entrepreneurs, restaurant strategy, Jason's Deli

Stick with it. With more than half of new restaurants failing within the first year, only entrepreneurs who can take the heat stay in the kitchen. “Great brands will break through,” said Denise Lee Yohn, author of Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

#H2HChat “What Great Brands Do” with Denise Lee Yohn

January 5, 2016

#H2HChat

Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Business, Marketing

Keywords: Shake Shack brand strategy, What Great Brands Do, Denise Lee Yohn on #H2HChat, Denise Lee Yohn on Bryan Kramer, Shake Shack branding, brand podcast, branding podcast

In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, and never have to “give back”.  Join us to learn how you can use this year to transform your branding from good to great.

Was Peter Drucker Wrong? The Modern Purpose Of A Brand

December 28, 2015

Forbes

Topics: Brand Communication, Marketing, Social Responsibility

Keywords: Blake Morgan on Forbes, Dove Campaign for Real Beauty, Peter Drucker on purpose of business, Peter Fader, Knowledge@Wharton Summit, Dove ad campaign, Dove brand purpose

Wharton event panelist Denise Lee Yohn argued that Dove was not trying to sell soap with its “Real Beauty” campaign.

Denise Lee Yohn, Brand-Building Expert

December 10, 2015

Crack the Customer Code

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing

Keywords: retail customer experience, Denise Lee Yohn interview, Extraordinary Experiences interview, Crack the Customer Code Podcast, Extraordinary Exerie, Jeannie Walters interview, Adam Toporek interview

Denise Lee Yohn, author of  Extraordinary Experiences: What Great Retail and Restaurant Brands Do, discusses the concepts of restaurant and retail stand-out experiences.

The Role Of Brand Must Be Better Articulated

December 10, 2015

Branding Strategy Insider

Topics: Brand Strategy, Business, Marketing

Keywords: brand strategy, brand leadership, Branding Strategy Insider write-up on Denise Lee Yohn, Mark diSomma interview Denise Lee Yohn, role of brand, value of brand

I had a long talk to speaker and “Great Brands” author Denise Lee Yohn recently. There were many interesting points in our conversation, but one observation in particular stood out: marketers are failing to successfully articulate the role of brand to others in the organization.

69 Experts Share 2016 Marketing Predictions

December 9, 2015

Bryan Kramer blog

Topics: Marketing, Social Media

Keywords: #69predictions, 69 Predictions, 2016 Marketing Predictions, 2016 marketing trends, Bryan Kramer marketing predictions, Denise Lee Yohn marketing predictions

It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders including Denise Lee Yohn to tell you their own predictions for next year in helping you to think through your own marketing initiatives.

Here’s Why Some Subscription Box Companies are Successful

December 2, 2015

Celect

Topics: Restaurants and Retail, Business, Innovation, Marketing

Keywords: Celect article on Denise Lee Yohn, Celect article on Stitch Fix, Stitch Fix personalization, Stitch Fix data algorithms, Stitch Fix transforming retail, retail transformation, Stitch Fix assortment strategy

Forbes contributor Denise Lee Yohn published an article today that really caught my attention. If you don’t know her already, she’s a an author, speaker, and brand-building maven – analyzing top retail brands over the past 25 years. In this article, Denise digs into Stitch Fix and how they are using data to optimize and personalize offerings to their customers in a way that others traditionally haven’t tried.

The Road to Brand Greatness: A Long Virtual Coffee™ with Denise Lee Yohn

December 1, 2015

Mark DiSomma blog

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Marketing

Keywords: restaurant branding, restaurant brand strategy, brand-building strategy, Denise Lee Yohn interview, Sustainable Brands 2015, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, Mark DiSomma interview, the experience economy, Costco brand experience

Denise Lee Yohn is one of those people whose been part of my brand conversations for some time. I first encountered her no-nonsense approach to brand when she published an excerpt from her book What Great Brands Do on Branding Strategy Insider. It was one of the most popular posts of the year.Intrigued to probe more of her thinking about how brands generate greatness, I reached out to explore some aspects of this new book and her wider thinking in more detail. Here’s what happened:

Extraordinary Experiences with Denise Lee Yohn

November 26, 2015

Roger Dooley Blog

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Employee Engagement, Marketing, Small Businss

Keywords: retail customer experience, Denise Lee Yohn interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Costco customer experience, PIRCH SCARF method, Roger Dooley interview, HEB brand experience

Today, I am very excited to bring you the first repeat guest of The Brainfluence Podcast. I invited Denise Lee Yohn back to the show to share her exciting new insights.

A Retailer’s Dilemma: Is It Worth It to Open on Thanksgiving?

November 25, 2015

Market Watch

Topics: Restaurants and Retail, Business, Marketing

Keywords: Denise Lee Yohn on MarketWatch, Denise Lee Yohn on black friday, black friday PR, black friday closing, black friday retail strategy

They are effectively saying, “Look at us: aren’t we great? We’re not opening on Thanksgiving,” said Denise Lee Yohn, a retail consultant.

Extraordinary Brand Experiences With Denise Lee Yohn

November 22, 2015

Six Pixels of Separation Podcast

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Customer Service, Loyalty

Keywords: customer loyalty, Denise Lee Yohn interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, Denise Lee Yohn on Six Pixels of Separation, Denise Lee Yohn interview with Mitch Joel, Costo customer strategy

When it comes to brands doing things right – constantly and consistently – I think of the work that Denise Lee Yohn has done over the years.

What Small Businesses Can Learn From Shake Shack About Branding

November 20, 2015

Entrepreneur

Topics: Restaurants and Retail, Brand Delivery, Brand Strategy, Small Businss

Keywords: small business branding, small business brand strategy, great brands start inside, Denise Lee Yohn video, Denise Lee Yohn on Entrepreneur Magazine, Denise Lee Yohn on Shake Shack, Shack Shake brand strategy

Great branding radiates from the inside out, says expert speaker and author Denise Lee Yohn.

Exploring the Brand with Denise Lee Yohn

November 18, 2015

Personal Branding Blog

Topics: Restaurants and Retail, Brand Delivery, Business, Marketing, Small Businss

Keywords: retail customer experience, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, restaurant customer experience, Extraordinary Experiences by Denise Lee Yohn, retail and restaurant brand strategy, Mairia Duro interview

Published November 2, Denise Lee Yohn’s latest work has already begun accumulating a growing following of supporters.Extraordinary Experiences is an ebook that delves into explaining and understanding how certain brick-and-mortar companies continually maintain growth throughout an age where the internet has been making such establishments virtually obsolete.

What Great Retail and Restaurant Brands Do

November 17, 2015

The Huffington Post

Topics: Restaurants and Retail, Customer Experience, Culture, Innovation, Leadership

Keywords: Denise Lee Yohn interview, advancing cultural movements, brick and mortar strategy, Denise Lee Yohn in Huffington Post, extraordinary experiences, Scott Goodson interview with Denise Lee Yohn, retail dying, retail dead

What are the most noteworthy ideas to keep in mind as we turn towards the new year? To answer this I turned to someone with an amazing ear to the ground and eye on the big tendencies shaping brand experiences. Denise Lee Yohn has tremendous conviction and carries with this the authority of someone who led marketing with world-class brands including Sony and Frito-Lay.

What’s the CX Buzz This Week?

November 16, 2015

NICE

Topics: Restaurants and Retail, Customer Experience, Business

Keywords: retail customer experience, customer experience design, customer experience strategy, Denise Lee Yohn on NICE, differentiated customer experience, customer experience uniqueness

This week Denise Lee Yohn guest posts on Annette Franz Gleinicki’s CX-Journey.com website about whether great customer experience is enough. She is talking about the need to not only have good design and solid execution when it comes to customer experience, but also the need for your experiences to be differentiated.

How Great Brand Building Creates Extraordinary Experiences

November 12, 2015

Simple Marketing Blog

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Business, Customer Service, Leadership

Keywords: brand-as-business management approach, Denise Lee Yohn interview, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, CB Whittemore interview, Simple Marketing Now interview, Flooring the Customer interview

f you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you’re in luck. Brand building expert Denise Lee Yohn has released her second book titled Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

When Big Companies Act Local

November 12, 2015

NPR Marketplace

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business, Innovation

Keywords: brand strategy, What Great Brands Do, Denise Lee Yohn on NPR Marketplace, Denise Lee Yohn on KPBS, local brand strategy, national brands going local, regional brand strategy, Tracey Samuelson interviews Denise Lee Yohn

In recent years, McDonald’s has made a push to regionalize its menu by, for example, serving lobster rolls at some locations in the Northeast. It used to be a prime example of a big chain that was completely the same no matter where it was located, said Denise Lee Yohn, a brand consultant and author of “What Great Brands Do.”

Brand Royalty Roadmap

November 11, 2015

LinkedIn

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business, Marketing

Keywords: What Great Brands Do, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, John Moore book review, BrandAutopsy book review. brand royalty roadmap

In her first book, WHAT GREAT BRANDS DO, Denise provided a seven-step roadmap for how brands can achieve greatness and shared how big benchmark brands achieved their greatness. Smartly, she has written a follow-up companion ebook, EXTRAORDINARY EXPERIENCES that focuses on how smaller brands are following this brand royalty roadmap.

BRANDS + EXTRAORDINARY EXPERIENCES

November 11, 2015

#brandchat

Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Brand Experience, Brand Touchpoints, Business, Culture, Employee Engagement, Loyalty, Marketing

Keywords: brand loyalty, brand culture, customer experience, franchisee engagement, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, #brandchat with Denise Lee Yohn, #brandchat with Maria Elena Duron, PIRCH CEO phone number, Popeyes culture, Chipotle brand loyalty

#BRANDCHAT on Nurph with Denise Lee Yohn, author of the new book, Extraordinary Experiences. Hosted by Maria Elena Duron and moderated by Gary J. Nix.

Can E.Coli Scare Cost Chipotle Its ‘Integrity’ in Long-Term?

November 9, 2015

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Business

Keywords: Denise Lee Yohn in Ad Age, Chipotle e. coli scare, Chipotle e. coli crisis, Chipotle e. coli communications, Chipotle e. coli strategy, Chipotle Mexican Grill, Chipotle customer loyalty, fast food food borne illness

“In this day and age, Chipotle or any company needs to recognize that people are going to find out. It’s better for them to engage in the conversation and be as up front as they can,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy.

What Makes a Great Brand with Denise Lee Yohn

November 2, 2015

Brand Driven Digital

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Marketing

Keywords: Denise Lee Yohn interview, What Great Brands Do, extraordinary experiences, Denise Lee Yohn on Brand Driven Digital, Nick Westergaard interviews Denise Lee Yohn

Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.

Extraordinary is a Scary Word

November 2, 2015

McKee Wallwork & Company

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business

Keywords: brand experience, retail customer experience, Denise Lee Yohn book review, extraordinary experiences, Denise Lee Yohn on McKee Wallwork & Co., Steve McKee book review

There are many things in Denise Lee Yohn’s new book, Extraordinary Experiences  I wish I’d said. A follow up to her smart 2014 release, What Great Brands DoExtraordinary Experiences makes the what-shouldn’t-be-so-extraordinary point that brands are, at their core, experiences.

7 Things Great Customer Experience Companies Do Better Than You

November 2, 2015

Customer Experience Insight

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Marketing

Keywords: brand experience, retail customer experience, customer experience strategy, Denise Lee Yohn book review, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Customer Experience Insight book review

Most great customer experiences don’t happen by chance. They’re the result of much bigger principles and practices that happen behind the scenes every day.  “These experiences don’t just happen; nor do they result only from excellent operations,” says Denise Lee Yohn, author of Extraordinary Experiences.

Branding Lessons from Three Top Quick Serves

October 26, 2015

QSR Magazine

Topics: Restaurants and Retail, Brand Experience, Brand Strategy, Culture, Marketing, Social Responsibility

Keywords: restaurant branding, QSR branding, Denise Lee Yohn book review, Extraordinary Experiences book review, QSR brand-building, restaurant brand-building, Popeyes' Louisiana Kitchen branding, Jason's Deli branding, sweetgreen branding, Costco branding

Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that illustrate seven core principles.

Oprah Brings Her Own History to Weight Watchers

October 19, 2015

NPR Marketplace

Topic:

Keywords: brand partnerships, Oprah Weight Watchers, Oprah Winfrey brand endorsement, Oprah Winfrey investment, Denise Lee Yohn on NPR Marketplace

Branding consultant Denise Lee Yohn said those relationships have been mutually beneficial, more often than not.

What Great Brands Do: A Conversation with Denise Lee Yohn

October 9, 2015

LinkedIn

Topics: Customer Experience, Brand Delivery, Culture

Keywords: Denise Lee Yohn interview, What Great Brands Do interview, Hannah Claire Litman interview Denise Lee Yohn, Hannah Claire Litman What Great Brands Do

In her most recent bestselling book, What Great Brands Do(Jossey-Bass, 2014), Yohn identifies certain things that ‘great brands’ have in common. Surprisingly, these ‘things’ have less to do with advertising and communications and more to do with how they run the business and cultivate their brand. I sat down with her a while back to learn more.

DENISE LEE YOHN ON HOW TO ACHIEVE ROCK STAR BRAND STATUS

October 7, 2015

Women In Retail Leadership Circle

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing

Keywords: Denise Lee Yohn interview, retail brand strategy, Women in Retail Leadership Circle Inner Circle, retail brand-building, Lane Bryant #ImNoAngel campaign, Angela Ahrents Burberry Apple, Women In Retail Leadership Girl Talks

Denise Lee Yohn, author of “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best,” is a featured speaker at Girl Talks, where she will detail how attendees can achieve rock star brand status. Denise was also nice enough to sit down with the Inner Circle this week to tell us a little about herself.

Will All-Day Breakfast Boost McDonald’s Brand?

October 6, 2015

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Strategy, Business, Marketing

Keywords: McDonald's brand strategy, Stuart Varney on McDonald's, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., McDonald's problems, McDonald's sales decline, McDonald's All Day Breakfast

‘What Great Brands Do’ author Denise Lee Yohn on McDonald’s decision to serve all-day breakfast.

What Great Brands Do by Denise Lee Yohn

September 22, 2015

Jeff Harbaugh & Associates

Topics: Brand Strategy, Business

Keywords: brand-as-business management approach, What Great Brands Do book review, Jeff Harbaugh book review, recommended books by Jeff Harbaugh

If you don’t understand the concept of “brand as business,” you will after you read this book.

The Marketing Secrets of the Unicorns

September 11, 2015

NASDAQ Private Market

Topics: Brand Strategy, Business, Marketing

Keywords: Denise Lee Yohn, start-up branding, start-up brand strategy, minimum viable brand, NASDAW Private Market White Paper, marketing unicorns

“Many startups assume their technology is so brilliant it will sell itself,” says Denise Lee Yohn, a brand-building consultant and author of the 2014 book What Great Brands Do.

Things You Gotta Read/See/Hear

September 10, 2015

Topics: Brand Delivery, Leadership, Marketing

Keywords: What Great Brands Do review, branding book review, brand-building book review, Caroline Joy Communications, branding book recommendation, brand-building book recommendation

Denise Lee Yohn takes such a complicated notion like branding and breaks it down to the seven most important principles that all great brands do.

A Better Way to Map Brand Strategy

September 1, 2015

Harvard Business Review

Topic: Brand Strategy

Keywords: Denise Lee Yohn in Harvard Business Review, brand strategy map, brand strategy centrality, brand strategy distinctiveness, brand strategy Niraj Diwar Charan K. Bagga, brand positioning map

Denise Lee Yohn, author of What Great Brands Do, observes limitations to the presented brand strategy mapping approach based on perceived centrality and distinctiveness.

Subway Officially Cuts Ties With Jared

August 18, 2015

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: Denise Lee Yohn, Subway innovation, Subway Jared Fogle, Subway spokesperson, Subway advertising, Jared Fogle child pornography ch

“I don’t think it will materially impact Subway — they already distanced themselves from him,” said consultant Denise Lee Yohn in an email.

25 Must Read Books For Every eCommerce Entrepreneur

August 14, 2015

LemonStand

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership, Marketing, Small Businss

Keywords: Must Read Books, Books for E-commerce Entrepreneurs, Books for entrepreneurs, Lemonstand recommended books, books on branding, What Great Brands Do

If you really want to stand out from your competition and create a brand like Zappos or Apple, read this book and implement the principles in your business.

Where Good Meets Gracious

August 1, 2015

QSR Magazine

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business, Customer Service, Marketing, Social Media

Keywords: Chick-fil-A strategy, Chick-fil-A customer service, Chick-fil-A customer experience, Chick-fil-A QSR Top 50, Chick-fil-A vs. McDonald's

“Chick-fil-A already has this positive, wholesome, healthy halo where people aren’t necessarily questioning the healthfulness of their food or the quality or the safety,” Brand-building expert and QSR columnist Denise Lee Yohn says.

Does “Emotional Connection” Really Belong in Sales and Marketing?

July 30, 2015

On Everything Marketing

Topics: Brand Communication, Marketing, Sales

Keywords: emotional connection, Denise Lee Yohn, Moshe Engelberg On Everything Marketing, emotion in sales and marketing

As my colleague and brand guru Denise Lee Yohn wrote in Forbes magazine: “People decide which brands to buy and which ones to stick with based on how they make them feel.”

The Top 10 Most Read VisionRoom.com Articles of the Last Year

July 29, 2015

Auxano

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Leadership

Keywords: What Great Brands Do review, What Great Brands Do Summary, What Great Brands Do on Auxano, What Great Brands Do in Vision Room

In this SUMS from “What Great Brands Do,” (book by Denise Lee Yohn), go deeper into the key principles that leading organizations follow to stay connected with their tribes.

Under Armour is using Nike’s strategies better than Nike

July 25, 2015

New York Post

Topics: Brand Communication, Marketing

Keyword: Nike vs. Under Armour

“Under Armour has successfully built a strong brand by engaging certain market segments really well,” brand-building expert Denise Lee Yohn told The Post.

Jared or No, Subway Needs a Fresh Start

July 13, 2015

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: Denise Lee Yohn in Ad Age, Denise Lee Yohn in Advertising Age, Subway innovation, Subway pricing, Subway $5 footlong promotion, Subway Jared advertising, Subway Jared brand equity

“Subway needs to push toward something new and big,” said fast-food brand consultant Denise Lee Yohn.

Sustainability Isn’t What Your Brand Says; It’s What It Does

July 10, 2015

The Huffington Post

Topics: Brand Delivery, Culture, Leadership, Social Responsibility

Keywords: brand definition, Denise Lee Yohn, Sustainable Brands 2015, Sustainable Brands conference, What Great Brands Do

Recently, at the 2015 Sustainable Brands Conference, I was struck by something Harvard Business Review contributor and the author of “What Great Brands Do,” Denise Yohn, showcased on the main stage.

Extraordinary Experiences Book Review

July 1, 2015

M&SB

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement

Keywords: restaurant branding, retail branding, restaurant brand strategy, retail brand strategy, extraordinary experiences, what great retail and restaurant brands do, MS&B book review, book on branding

This new text examines seven remarkable restaurant and retail brands and how they have developed strong, valuable connections with customers.

Mantente Fiel A Tu Negocias (Stay True to Your Brand)

June 29, 2015

Tecnologia Negocios Estrategia

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership, Marketing

Keywords: Denise Lee Yohn interview, Denise Lee Yohn in Tecnologia Negocios Estrategia, What Great Brands Do

En su bestseller “What Great Brands Do” Lee Yohn analiza algunas de las empresas lideres en al mundo and sus estrategias, aterrizando una perspectiva diferente sobre la mercadotecnia el crear metodos realmente exitosos para posicionarse en el mercado, ayundando a CEOs de reconocidas organizaciones internacionales, asi como a empresas de todos los tamanos.

(In her bestseller “What Great Brand Do” Lee Yohn analyzes some of the leading companies in the world and their strategies, landing a different perspective on creating truly successful marketing methods to market positioning, helping CEOs of renowned international organizations as well as companies of all sizes.

When designer brands go discount route

June 25, 2015

Fox 5 New York TV

Topics: Restaurants and Retail, Brand Strategy, Marketing

Keywords: designer discount strategy, designer brand discounting, Lilly Pulitzer for Target, Alison Morris Fox 5 TV reporter, Denise Lee Yohn on Fox 5 News, designer brand exclusivity, designer brand sale strategy

Denise Lee Yohn, author of What Great Brands Do, compares the social media craze surrounding the Lilly Pulitzer for Target launch to Black Friday.

How to Build Your Brand on a Budget

June 19, 2015

US News & World Report

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Small Businss

Keywords: personal branding, small business branding, brand-building, Denise Lee Yohn on US News & World Report, brand-building for small business, What Great Brands Do

Brand-building is first and foremost about cultivating a strong internal brand-led culture” says Denise Lee Yohn, author of “What Great Brands Do.

Lee Yohn: The First Thing I Would Brand in B&H is Coffee

June 12, 2015

Sarajevo Times

Topics: Brand Communication, Brand Strategy, Marketing

Keywords: branding Bosnia & Herzegovina, Denise Lee Yohn in Sarajevo, Denise Lee Yohn in Bosnia and Herzegovina, Sarajevo brand strategy, Bosnia brand strategy

Denise Lee Yohn, the leading expert in branding in the world, held a lecture on “The creation of strong brands in the food sector” at the Faculty of Economics of the University of Sarajevo.

BiH Needs Branding

June 11, 2015

Hayat TV

Topics: Brand Strategy, Marketing

Keywords: Hayat TV, branding Sarajevo, branding Bosnia & Herzegovina, Denise Lee Yohn in Sarajevo, Denise Lee Yohn in Bosnia, place branding

Brand expert Denise Lee Yohn speaks in Sarajevo to Hayat TV about how Bosnia and Herzegovina needs to build a strong brand for itself, possibly based on its iconic coffee and delicious, diverse food.

Soundview Summary — What Great Brands Do

June 1, 2015

Soundview Executive Book Summaries

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership

Keywords: brand-as-business management approach, What Great Brands Do review, Denise Lee Yohn book review, What Great Brands Do Summary, Soundview Book Summary, Soundview Executive Summary

What Great Brands Do is a revealing how-to guide for any business that covets the success of the great brands in our world today, and has been wondering perhaps with some

The Minimal Viable Brand

May 24, 2015

Six Pixels of Separation Podcast

Topics: Brand Strategy, Business, Marketing, Small Businss

Keywords: small business branding, Denise Lee Yohn interview, What Great Brands Do interview, start-up brand strategy, minimum viable brand, MVB, branding for start-ups, Mitch Joel interview Denise Lee Yohn, Six Pixels of Separation Interview with Denise Lee Yohn, Minimal Viable Brand

Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. What is the minimal viable brand that a business needs? Enjoy the conversation…

Denise Lee Yohn on the Big Biz Show

May 12, 2015

Big Biz Show

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Innovation, Leadership, Marketing, Small Businss

Keywords: brand strategy, brand leadership, Denise Lee Yohn on Big Biz Show, Bob "Sully" Sullivan, Russ T. Nailz, advertising vs. marketing vs. branding, What Great Brands Do

What Great Brands Do book author Denise Lee Yohn visits Bob “Sully” Sullivan and Russ T Nailz to talk about brand-building for brands including Starbucks, Oakley, RadioShack, and Jack In the Box.

7 Things Great Brands Always Do

May 5, 2015

Inc.

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership

Keywords: What Great Brands Do review, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, Peter Economy, Denise Lee Yohn book review

In her book, What Great Brands Do, Denise Lee Yohn presents 7 brand-building principles that power great brands. Learn how to apply them in your own business and watch your own brand soar.

Taco Bell beating the odds

May 5, 2015

Fox 5 New York TV

Topics: Restaurants and Retail, Business, Innovation, Marketing

Keywords: Taco Bell innovation, taco bell strategy, Denise Lee Yohn on Fox 5 New York, Alison Morris on Taco Bell, Taco Bell popularity, YUM brands

Denise Lee Yohn, author of ‘What Great Brands Do’ says Taco Bell has been on a tear lately in terms of innovations and excitement, and is now known for crazy fun food.

Como Se Construyen Las Grandes Marcas?

May 1, 2015

Marketing News

Topics: Customer Experience, Brand Loyalty, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Marketing

Keywords: Denise Lee Yohn interview, Denise Lee Yohn in Marketing News, Marketing News Colombia, What Great Brands Do

Con mas de 25 anos de experiencia en el mundo del marketing y despues de una investigacion amplia y profunda sobre el accionar de le mas grandes companias, Denise Lee Yohn dice tener las claves para construir marcas poderosas.

Starbucks Charts an Express Route to Reach More Customers

April 30, 2015

The Street

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business

Keywords: retail customer experience, Starbucks brand strategy, retail brand experience, Starbucks Express strategy, Starbucks Express customer experience, Starbucks brand positioning, Starbucks vs. Dunkin Donuts, Uber-fication of everything

“Starbucks seems to be shifting their brand … to providing a coffee experience however, wherever, whenever you like,” said Denise Lee Yohn, a branding expert.

3 tips on how to become a more authentic brand

April 27, 2015

Vision Critical

Topics: Brand Communication, Marketing

Keywords: authentic branding, Levi's brand strategy, brand authenticity, Vision Critical authenticity, Denise Lee Yohn on authenticity, Levi's brand authenticity

Brand-building expert Denise Lee Yohn says Levi’s embraces authenticity by tying its marketing activities closely to its history and values.

What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration

April 20, 2015

Entrepreneur

Topics: Restaurants and Retail, Brand Strategy, Business

Keywords: Denise Lee Yohn in Entrepreneur, Target and Lilly Pulitzer collaboration, Target and Lilly Pulitzer sell-out, Target and Lilly Pulitzer strategy, Lilly Pulitzer brand strategy, Lilly Pulitzer brand exclusivity, retail brand strategy

Denise Lee Yohn, a retail consultant and the author of What Great Brands Do, says that though the prices were considerably lower, the limited nature of Lilly’s line at Target could end up bolstering the company’s exclusive reputation.

Christian Louboutin And Sophia Webster Nail the Social Media Game

April 6, 2015

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Denise Lee Yohn in Footwear News, Christian Louboutin social media, Sophia Webster social media, fashion brand social media strategy, hashtag strategy

“You’re seeing more brands coming to the realization that it’s not just about putting out messages and posting content, but also reacting to and curating other peoples’ content and spotlighting what other people are doing,” said Denise Lee Yohn, author of “What Great Brands Do.”

Denise Lee Yohn, What Great Brands Do, Episode 84 on The Rory Vaden Show

April 1, 2015

Daily Discipline Blog

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Leadership, Marketing, Sales

Keywords: personal branding, brand-as-business management approach, Denise Lee Yohn interview, Rory Vaden interviews Denise Lee Yohn, salesperson branding, sales and branding, Jack In the Box turnaround, What Great Brands Do

Self-Discipline Strategist Rory Vaden interviews Denise Lee Yohn about her bestselling book, What Great Brands Do, as well as salespeople’s personal brands, the brand turnaround story at Jack In the Box, and more.

Truett Cathy Built Chick-fil-A On Principles, Loyalty

April 1, 2015

Investor's Business Daily

Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Brand Experience, Customer Service, Leadership

Keywords: Denise Lee Yohn on Investor's Business Daily, Truett Cathy leadership, Chick-fil-A strategy, Chick-fil-A customer service, Chick-fil-A customer experience, Chick-fil-A product quality, Chick-fil-A loyalty

Denise Lee Yohn, author of the book “What Great Brands Do,” says that Chick-fil-A has engendered a deep devotion from customers by serving a high-quality product and through top customer service.

Critics Inundate Twitter with #AskSeaWorld Campaign

March 30, 2015

Orlando Sentinel

Topics: Brand Communication, Marketing, Social Media

Keywords: #AskSeaWorld, Sea World Twitter campaign, Sea World social media campaign, Sea World social media strategy, Sea World brand story, Denise Lee Yohn in Orlando Sentinel

Denise Lee Yohn, author of “What Great Brands Do” explained, “You’re inviting people to take over the conversation, where you really need to shape and influence the narrative as much as possible.”

Best Bet for Kraft Heinz: Un-Kraft

March 26, 2015

USA Today

Topics: Health/Fitness/Wellness, Brand Extensions, Business, Marketing

Keywords: Denise Lee Yohn in USA Today, Kraft post-merger, Kraft Heinz acquisition, Kraft marketing strategy, Kraft product strategy, Kraft healthy appeal, Kraft Millennial appeal, Kraft ethnic appeal, Velvetta strategy, ethnic food strategy

Heinz may help Kraft here, says Denise Lee Yohn, because of the varieties of sauces and condiments — like Sriracha and salsa ketchup — that the company has introduced in recent years as a way to appeal to younger customers interested in ethnic foods.

Starbucks’ ‘Race Together’ Campaign Goes Cold

March 23, 2015

CNBC Closing Bell

Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Culture, Leadership, Marketing, Social Responsibility

Keywords: Denise Lee Yohn on CNBC Closing Bell, Starbucks #RaceTogether campaign, Starbucks race campaign, Starbucks marketing campaign, grass roots marketing

Denise Lee Yohn, author of “What Great Brands Do,” discusses Starbucks’ “race together” campaign. Many are saying it was a good intention but bad idea.

Retail Catalogs Make a Comeback in Digital Age

March 19, 2015

CBS News

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing

Keywords: retail customer experience, retail catalogs, retail print catalogs, Denise Lee Yohn on CBS This Morning, Denise Lee Yohn on CBS News, retail catalog experience

Retail companies are bringing back printed catalogs, and many are resembling lifestyle magazines.  Author of What Great Brands Do, Denise Lee Yohn explains why and how.

Shopping Catalogs Making a Comeback

March 19, 2015

CBS This Morning

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing

Keywords: retail customer experience, retail catalogs, retail print catalogs, Denise Lee Yohn on CBS This Morning, Denise Lee Yohn on CBS News, retail catalog experience

“I think the catalogs today are much more about entertainment and fun and giving people ideas,” said Denise Lee Yohn, retail consultant and author of “What Great Brands Do.”

Would L.A. Fans Pull for the Chargers?

March 13, 2015

San Diego Union Tribune

Topics: Brand Loyalty, Brand Communication, Brand Strategy, Business, Marketing

Keywords: San Diego Chargers brand loyalty, San Diego Chargers move to Los Angeles, San Diego Chargers brand affinity, sports team moving cities, sports team new market, Los Angeles chargers, San Diego Chargers new stadium Carson, Denise Lee Yohn in San Diego Union-Tribune

“You are taking a brand that is well-loved and moving it to a new market where there is some awareness but not the same affinity,” said Denise Lee Yohn, author of “What Great Brands Do.”

Pepsi’s Latest Ad Campaign Has Little To Do With Soda

March 11, 2015

The Huffington Post

Topics: Health/Fitness/Wellness, Brand Communication, Marketing

Keywords: Pepsi sales decline, new Pepsi Challenge, Denise Lee Yohn in Huffington Post, Jillian Berman Pepsi, Pepsi advertising campaign, the Pepsi Challenge

“They find themselves in this situation where the product itself is not that appealing,” said Denise Lee Yohn, a brand consultant.

Burger King Drops Soft Drinks from Kids’ Meals

March 10, 2015

USA Today

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business

Keywords: QSR marketing, fast food marketing, Denise Lee Yohn in USA Today, Burger King kids meals, QSR kids meals, fast food kids meals, QSR soft drinks, fast food soft drinks

Brand consultant Denise Lee Yohn says. “The best way to get parents to come in, is to have something that they feel OK about giving their kids.”

The Seven Brand Building Principles – Denise Lee Yohn

March 6, 2015

Step Up Agency Bloom Podcast

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Design, Marketing, Small Businss

Keywords: brand values, customer experience design, brand touchpoints, brand purpose, minimum viable brand, Denise Lee Yohn interivew, Matt Coffy, Agency Bloom podcast, Step Up podcast, Customer Bloom podcast

Agency Bloom CEO Matt Coffy interviews Denise Lee Yohn about her values, life, and story, and about customer experience and the Minimum Viable Brand.

Branding Your Business to Create More Sales!!

February 24, 2015

The Mark Kohler Show

Topics: Brand Communication, Brand Delivery, Brand Identity, Business, Culture, Small Businss

Keywords: brand building, small business brand-building, small business brand strategy, internal brand culture, niche marketing, Mark Kohler Show, Denise Lee Yohn on Mark Kohler Show, advertising vs. branding, branding for small business, What Great Brands Do

Branding your business is critical for success!!  However, we don’t always know the tricks and strategies to accomplish a winning Branding Plan.  Join me with expert, Denise Lee Yohn, author of the book “What Great Brands Do- The 7 Brand Building Principles That Separate the Best from the Rest”.

Roger Dooley Interviews Denise Lee Yohn

February 19, 2015

Roger Dooley Blog

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Marketing

Keywords: brand-as-business management approach, brand strategy, Denise Lee Yohn interview, Kodak brand strategy, What Great Brands Do interview, Roger Dooley blog, Neuromarketing blog, catalog rebirth, storytelling, Fitbit design, Fitbit ecosystem

Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come.

Frozen Yogurt Chain’s Breakfast Twist

February 12, 2015

USA Today

Topics: Restaurants and Retail, Brand Extensions, Business, Innovation

Keywords: 16 Handles breakfast, 16 Handles frozen yogurt, 16 Handles innovation, Denise Lee Yohn in USA Today, QSR breakfast innovation, frozen yogurt chain innovation, frozen yogurt breakfast

Consultant Denise Lee Yohn says, ” I can’t imagine the mainstream consumer is going to adopt this as their new breakfast option.”

Lands’ End, Post Sears, Replaces Its Chief

February 2, 2015

New York Times

Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership

Keywords: Lands End new CEO, Lands End Federica Marchionni, Lands End strategy, Lands End lifestyle brand

“I think what a lot of clothing retailers have found is that they need to have all these other lifestyle products,” said Denise Lee Yohn, a branding consultant and the author of “What Great Brands Do.”

Why Is Shake Shack’s IPO So Hot?

January 29, 2015

KCBS Radio

Topics: Restaurants and Retail, Brand Equity, Business

Keywords: Shake Shack growth, Shake Shake IPO, Shake Shack popularity, Shake Shack sales, Denise Lee Yohn on KCBS Radio

Brand-building expert and QSR consultant Denise Lee Yohn speaks with KCBS Radio’s Rebecca Corral about Shake Shack’s IPO.

GoDaddy pulls puppy parody ad as the fur flies

January 28, 2015

USA Today

Topics: Brand Communication, Marketing

Keywords: Super Bowl Ads 2015, Super Bowl ads XLIX, GoDaddy Super Bowl Ad, Anheuser-Busch Super Bowl Ad, Budweiser Super Bowl ad, GoDaddy vs. Budweiser, Super Bowl ad puppy

“GoDaddy has to like the PR,” says Denise Lee Yohn, author of What Great Brands Do.

Branding on Business Insanity Talk Radio

January 6, 2015

Insanity Talk Radio

Topics: Brand Strategy, Business, Small Businss

Keywords: small business branding, Denise Lee Yohn, small business brand strategy, Business Insanity Talk Radio, What Great Brands Do

Barry Moltz interviews Denise Lee Yohna leading authority on building and positioning exceptional brands.

Nine Things Every Great Brand Does

January 5, 2015

Percolate

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Marketing

Keywords: brand-as-business management approach, operationalize your brand, What Great Brands Do book review, What Great Brands Do on Percolate blog, Christy MacLeod

Denise Yohn’s book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest gave great examples of the common practices top brands employ to deliver consistently on their brand value which translates to more loyal customers, higher revenues, with above-average profit margins.

The 50 Best Business Blogs

January 2, 2015

MBA Central

Topics: Brand Strategy, Marketing

Keywords: MBA Central Best Business Blogs, best business blog, best branding blog, best blog on branding, best blog list, brand-as-business bites blog

Best Branding Blogs:  Denise Lee Yohn: this blog, by the author of What Great Brands Do focuses on the ins and outs on building and positions great brands.

Why Small Businesses Should Stick To Niche Markets

December 30, 2014

Digital Journal

Topics: Brand Strategy, Marketing, Small Businss

Keywords: small business branding, Denise Lee Yohn, small business brand strategy, Denise Lee Yohn interview on NPR, small business differentiation, differentiation through specialization, niche marketing, Digital Journal

Denise Lee Yohn, branding expert, highlights the “power of differentiation through specialization.”

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

December 12, 2014

Shopify

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Marketing

Keywords: brand experience, retail customer experience, retail experience, brick and mortar strategy, brick and mortar retail, tips for retail

“Sweat the Small Stuff” says Denise Lee Yohn, Brand-Building Expert, Speaker, and Author of “What Great Brands Do”

Top 10 Marketing Books of 2014

December 10, 2014

Inc.

Topics: Brand Delivery, Brand Strategy, Marketing, Small Businss

Keywords: small business branding, small business brand strategy, Top 10 Marketing Books of 2014, Inc. Magazine Top Books, Inc. Magazine book reviews, top business books, marketing book recommendations, What Great Brands Do

What Great Brands Do “makes a real effort to present strategies in a way that can be applied in more typical business and branding scenarios.”

Marketer of the Year: Stuart Weitzman

December 4, 2014

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Stuart Weitzman social media strategy, Stuart Weitzman marketing strategy, Stuart Weitzman video, Stuart Weitzman Marketer of the Year, Denise Lee Yohn in Footwear News

“Anything that people can develop a point of view about works well to encourage people to share it,” said branding consultant Denise Lee Yohn.

Cyber Monday Up, Black Friday Down: What Brands Can Learn

December 3, 2014

Campaign

Topic:

Keywords: holiday shopping trends, Black Friday trends, retail shopping trends, Cyber Monday trends, online shopping trends

“More shoppers don’t want to be beholden to stores’ hours of operation,” Denise Lee Yohn, retail and restaurant brand-building consultant.

Are Fewer Shoppers Coming Out for Black Friday?

November 28, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Experience, Business

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., brick and mortar customer experience, holiday shopping trends, Black Friday trends, Christmas shopping trends, brick and mortar vs. online, retail shopping trends

‘What Great Brands Do’ Author Denise Lee Yohn discusses holiday shopping trends and whether or not shoppers are choosing to buy online versus in-store.

SeaWorld works on improving its image

November 18, 2014

Orlando Sentinel

Topic:

Keywords: Sea World brand strategy, Sea World brand image, Blackfish impact on Sea World, Sea World experience, SeaWorld park experience

Rather than fighting a public-relations war, branding consultant and author Denise Lee Yohn said, SeaWorld should probably focus on making big changes in its parks.

What Great Brands Know: Stop Waiting for Perfection

November 14, 2014

Entrepreneur

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Small Businss

Keywords: branding a start-up, small business brand strategy, start-up brand strategy, minimum viable brand, Denise Lee Yohn at Entrepreneur Ready to Launch event, lean branding, brand-building framework, What Great Brands Do

“A good plan executed today is better than a perfect plan executed next week,” said brand-building expert Denise Lee Yohn at Entrepreneur’s Ready to Launch event held last September.

On a Mission to Make Maple Syrup Part of Every Meal

November 13, 2014

Inc.

Topics: Restaurants and Retail, Brand Experience, Brand Extensions, Brand Strategy

Keywords: Crown Maple syrup strategy, ingredient brand strategy, Crown Maple marketing, Crown Maple partnership with restaurants, packaged goods brand strategy

Denise Lee Yohn, a brand-building expert and author of What Great Brands Do, says Crown Maple’s collaboration strategy “positions Crown Maple as the go-to brand for more ‘in-the-know, discriminating customers.'”

What Great Brands Do Included on The 800-CEO-READ Business Book Awards Longlist

November 13, 2014

800-CEO-READ

Topics: Brand Delivery, Brand Strategy, Brand Touchpoints, Business, Culture

Keywords: best business book list, 800 CEO Read Best Business Book Longlist, 800 CEO Read Best Marketing Book Longlist, best business book award list, What Great Brands Do

The books you’ll find below, however, there is absolutely no distress in actually choosing. They are, we believe, the best of the year 2014.

Fast Track: Denise Lee Yohn

November 1, 2014

American Marketing Association

Topic:

Keywords: Denise Lee Yohn profile, Denise Lee Yohn in American Marketing Association, Denise Lee Yohn bio

Denise Lee Yohn’s career in marketing research and brand strategy took her from Chicago to New York to San Diego. Now, she heads up her own consultancy.

Customers Disapproving of McDonald’s New Slogan?

October 30, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Communication, Business, Innovation, Marketing

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Samsung vs. Apple, McDonald's tagline, McDonald's slogan, McDonald's Lovin' Beats Hatin', McDonald's turnaround, Samsung mobile strategy, Samsung vs. Lenovo, Samsung vs. Xiaomi, Samsung competition, Coca-Cola international, Coca-Cola brand equity, Coca-Cola healthy

Author Denise Lee Yohn on why customers aren’t happy with McDonald’s new slogan, Samsung vs. Apple, and Coca-Cola.

Abstract: What Great Brands Do

October 23, 2014

Get Abstract

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership

Keywords: brand building, brand-as-business management approach, Denise Lee Yohn on Get Abstract, What Great Brands Do Abstract, business book abstract, branding book abstract

Branding professional Denise Lee Yohn explains the differences between conventional branding and what she terms the “brand-as-business” strategy, a more enlightened and effective approach.

Branding from the Inside Out

October 15, 2014

Actionable Books

Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Experience, Brand Strategy, Business, Culture, Leadership, Marketing

Keywords: employee brand engagement, Denise Lee Yohn interview, brand vs. branding, competitive landscape map, needs-state segmentation, What Great Brands Do

How does clarifying company purpose help to establish a clear, resonant brand? In the first of three episodes focusing on branding in the 21st century, Denise Lee Yohn, author of What Great Brands Do, stops by to discuss branding from the inside out

Three Things All Great Brands Do

October 1, 2014

iMedia Connection

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Marketing

Keywords: brand experience, brand building, emotional connection, Denise Lee Yohn interview, internal brand culture, Denise Lee Yohn on iMedia Connection, What Great Brands Do

Few know more about how brands become great than Denise Lee Yohn, bestselling author of “What Great Brands Do: The Seven Brand Building Principles That Separate the Best From The Rest.” She speaks to iMedia about her book and why brand introspection is a key pillar in what makes certain companies truly exceptional.

Pampers: The Comeback

September 29, 2014

Better Blog

Topics: Brand Experience, Brand Strategy, Brand Touchpoints, Consumer Research, Marketing

Keywords: Pampers brand strategy, Pampers consumer insight, Pampers vs. Huggies, Better Blog book review, Pampers consumer research, What Great Brands Do

In her chapter of What Great Brands Do called “Great Brands Avoid Selling Products,” author Denise Lee Yohn takes a close look at Pampers, which had been losing market share to Huggies, in spite of the fact that Pampers was clearly superior at keeping tiny tushies dry.

Fast Changes in Fast Food Industry

September 29, 2014

Fox 5 New York TV

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Business, Customer Service

Keywords: Denise Lee Yohn, fast food trends, HelloFresh, Ailson Morris FOX 5 TV reporter, FOX 5 business report, fast food industry changes, McDonald's sales, Chipotle customer experience, death of fast food

Branding expert Denise Lee Yohn says McDonald’s is losing customers because of its ever-growing menu and poor execution of healthier options.

Soda Companies Cutting Calories, Pushing Water?

September 24, 2014

Fox Business' Varney & Co.

Topics: Brand Delivery, Brand Touchpoints, Business

Keywords: Denise Lee Yohn on Varney & Co., Coke cutting calories, Pepsi cutting calories, Coke & Pepsi reducing calories, Home Depot fraud, Apple Pay, retail payments

Brand-building consultant Denise Yohn on soda companies’ that are cutting calories, the Home Depot hack and Apple Pay.

What Great Brands Do Review

September 23, 2014

Actionable Books

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership

Keywords: corporate culture, operationalize your brand, What Great Brands Do review, Jill Donahue book review, Actionable Books book review, pharmaceutical branding, pharmaceutical brand strategy, pharmaceutical customer experience, patient experience

Denise Lee Yohn argues that only when their brand becomes who they are and the compass for all their decisions, can they change their game.

Restaurant Promotions That Increase Profits

September 23, 2014

Culinary Depot

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: restaurant marketing, fast food marketing, local store marketing, Culinary Depot, restaurant promotions, fast food promotions, community promotions

“A strong partnership is a win-win for both parties, but be prepared to do the giving first — the receiving will come later,” explains QSR marketing guru Denise Lee Yohn.

Free ‘Healthy’ Food for Fast-Food Receipts

September 16, 2014

USA Today

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Innovation, Marketing

Keywords: HelloFresh, HelloFresh receipt collection promotion, free healthy food, fast food alternative, dinner kit subscription service

Denise Lee Yohn likes the broad concept of the recipe delivery service, HelloFresh, but doesn’t particularly like the receipt-collection promotion.

NFL Brand Tarnished by Scandals?

September 15, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Communication, Brand Equity, Brand Touchpoints, Business, Marketing

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., NFL brand damage, Roger Goodell brand image, Ray Rice brand image, NFL sponsors, Urban Outfitters sweatshirt, Urban Outfitters snafu, Urban Outfitters Kent State sweatshirt, Samsung ad Apple, Samsung vs. Apple, Samsung TV commercial

Brand-building consultant Denise Yohn on the impact of the Ray Rice scandal on the NFL’s brand, Samsung’s latest advertisement and outrage over an Urban Outfitters’ Kent State University sweatshirt.

McD’s Has More Pressing Issues Than a Campaign

September 15, 2014

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: Maureen Morrison, McDonald's tagline, McDonald's I'm Lovin' It, McDonald's advertising, McDonald's in AdAge

“If McDonald’s can fix its executional problems and refocus on its core menu and appeal, then ‘I’m lovin’ it’ can once again work for the company,” said restaurant-marketing consultant Denise Lee Yohn.

What Makes a Brand a Great Brand?

September 10, 2014

iMedia Connection

Topics: Brand Delivery, Brand Strategy, Brand Touchpoints

Keywords: iMedia Summit, iMedia Brand summit, branding speaker, Denise Lee Yohn at iMedia Summit, branding insights, What Great Brands Do

Denise Lee Yohn, author of “What Great Brands Do,” Insight Address at the iMedia Brand Summit in Coronado, CA was direct, honest, and reflected on experiences that were relatable by the audience.

Burger King’s Big Bite

September 8, 2014

Sponsorship Report

Topics: Restaurants and Retail, Brand Communication, Brand Strategy, Marketing

Keywords: Tim Hortons sponsorship, Burger King sponsorship, Burger King acquisition of Tim Hortons, Tim Hortons local brand strategy, Tim Hortons local community, Tim Hortons Canadian brand, Denise Lee Yohn on Sponsorship Report

U.S. based brand building expert Denise Lee Yohn says “Tim Hortons enjoys such a strong equity as a Canadian brand and its active community-based sponsorships contribute to the sense of it being a ‘local’ brand.”

Branding Should ‘Pull,’ Not ‘Push’

August 24, 2014

Inquirer

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business

Keywords: What Great Brands Do review, Philippine Daily Inquirer book review, Inquirer book review, branding pull, branding push

“What Great Brands Do,” challenges many assumptions among marketing people.  Author Denise Lee Yohn dishes out earth-shaking ideas.

Will New “Dress Normal” Campaign from Gap Help the Struggling Brand?

August 22, 2014

Bloomberg

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Marketing

Keywords: Gap Dress Normal campaign, Gap advertising, Gap celebrity campaign, apparel retail advertising

Bloomberg Radio’s Pimm Fox interviews What Great Brand Do author Denise Lee Yohn on the At the Half show about Gap’s new advertising campaign, “Dress Normal” featuring celebrities including Angelica Huston and Ellsabeth Moss.

What Great Brands Do – A Book Review

August 21, 2014

Moments Later

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership, Marketing

Keywords: Denise Lee Yohn, What Great Brands Do review, Moments Later book review, Jeffrey Slater book review, great branding books

What I enjoyed in this book is that it is so counter intuitive. It takes the obvious and flips it on its head, not to be provocative but to help make clear how brands can be frameworks and guideposts for companies. Yohn cites specific and clear examples of successes and failures throughout the book to illustrate her ideas.

Retail CEO Shuffle

August 19, 2014

CNBC Closing Bell

Topics: Restaurants and Retail, Customer Experience, Business, Leadership

Keywords: brick and mortar companies, Denise Lee Yohn on CNBC, Denise Lee Yohn on Closing Bell, retail CEO, retail leadership, retail transition, JCPenney leadership, Aeropostale CEO

Author of “What Great Brands Do,” Denise Lee Yohn discusses what’s behind the revolving door in the retail c-suite.

What Great Financial Institution Brands Do

August 14, 2014

Mark Arnold blog

Topics: Customer Experience, Brand Experience, Brand Touchpoints, Culture, Marketing

Keywords: What Great Brands Do review, Mark Arnold blog, financial branding, financial institution branding, bank branding

Below are four of the seven principles from the book and how we can apply them in the financial services world For the remaining three, be sure to pick up a copy of What Great Brands Do (it’s a wonderful read full of ideas).

Uber vs. Lyft: Does the Competition Benefit the Customer?

August 13, 2014

Fox Business' Varney & Co.

Topics: Brand Delivery, Leadership, Marketing

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., competitive tactics, Uber and Lyft competition, Uber brand strategy, Uber vs. Lyft

Brand-building consultant Denise Yohn on the Uber-Lyft rift and the sharing economy.

Review of What Great Brands Do

August 1, 2014

Expert Marketer Magazine

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Leadership

Keywords: branding book review, brand-building book review, Expert Marketer Magazine book recommendation, Expert Marketer Magazine book review, Expert Marketer Magazine branding book, What Great Brands Do

Great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.

What Great Brands Do on Blinkist

July 30, 2014

Blinkist

Topics: Brand Delivery, Brand Experience

Keywords: Denise Lee Yohn, What Great Brands Do review, Blinkist book recommendation, Blinkist recommendation, What Great Brands Do

In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process.

Cruise Line Refuses to Give Refund to Family with Cancer-Stricken Child

July 28, 2014

Fox Business' Varney & Co.

Topics: Brand Loyalty, Brand Communication, Brand Equity, Business, Customer Service

Keywords: bad PR, cruise lines discounting, cruise lines marketing, Norwegian Cruise Line customer service, Norwegian Cruise Line public relations, Norwegian Cruise Lines bad PR, Norwegian Cruise Lines cancer-stricken child

Brand-building consultant Denise Yohn on the Norwegian Cruise Line controversy and how companies can bounce back from bad publicity.

Seaside Resort Clicks With Technology Conference

July 21, 2014

Los Angeles Business Journal

Topics: Customer Experience, Brand Experience, Business

Keywords: hotel branding, Terranea resort conference, Re/code conference at Terranea, Code conference at Terranea, resort branding

Terranea’s close association with the Code Conference does carry some risk. Denise Lee Yohn, a San Diego branding consultant familiar with the both resort and the event, said a potential pitfall would be an embarrassing moment at the conference that could make Terranea an instant punchline. But the potential rewards are bigger than the risks.

Long John Silver’s Invites You to the Seafood Revolution

July 18, 2014

Scienceline

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Business

Keywords: Long John Silver's brand strategy, Long John Silver's business strategy, Think Fish advertising campaign, fast food restaurant advertising campaign, fast food repositioning, fast food healthy food, Long John Silver's trans fat, fast food trans fat

Denise Lee Yohn, the brand consultant, thinks fish still deserves respect in the fast food industry of an increasingly health-conscious America. “Everything you read is more fish,” says Yohn.

Review of What Great Brands Do

July 18, 2014

CKS

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Culture, Small Businss

Keywords: small business branding, branding book, book on brand strategy, What Great Brands Do review, small business brand strategy, Christina Stahler book review, CKS book review

A great and natural read on operationalizing your brand, Denise Lee Yohn’s book What Great Brands Do quickly became one of my favorite reads.

Why This Company Spent $1.5 Million to Change Its Name

July 17, 2014

Inc.

Topics: Restaurants and Retail, Brand Communication, Brand Identity, Brand Names, Marketing

Keywords: Denise Lee Yohn, Jill Krasny, Hot Mama rebranding, Hot Mama name change, Evereve rebranding, Evereve name change, retail rebranding, retail name change, Megan Tamte

Denise Lee Yohn, author of the book “What Great Brands Do,” is impressed with the way the Tamtes have handled Hot Mama’s name change.

What Great Brands Do with Denise Lee Yohn

July 16, 2014

Entrepreneur Radio

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business

Keywords: brand-as-business management approach, Denise Lee Yohn interview, epodcast network author interview, Entrepreneur Radio interview, Eric Dye interview, brandchat, Maria Elena Duron interview, positioning exceptional brands, What Great Brands Do

Denise Lee Yohn, a leading authority on building and positioning exceptional brands including Sony, Frito-Lay, Burger King, and Oakley and author of What Great Brands Do joins Enterprise Radio.

Danica and Tony Stewart team for GoDaddy

July 15, 2014

USA Today

Topics: Brand Communication, Marketing

Keywords: Danica Patrick GoDaddy ads, Danica Patrick and Tony Stewart ads, GoDaddy celebrity, Danica Patrick celebrity endorser, Bruce Horovitz GoDaddy article

Keeping Patrick — who is kind of like a small business owner herself — under contract could be key for GoDaddy, says Denise Lee Yohn, a marketing consultant and author of the book What Great Brands Do.

Big Brand Theory

July 11, 2014

SSCS

Topic: Brand Strategy

Keywords: What Great Brands Do review, SSCS book review, branding book review, brand strategy book

What Great Brands Do by Denise Lee Yohn is “a fast-paced, sometimes profound read.”

What Great Brands Do With Denise Lee Yohn

July 6, 2014

Six Pixels of Separation Podcast

Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Marketing

Keywords: brand strategy, Denise Lee Yohn interview, brand communication, Six Pixels of Separation Podcast interview, Mitch Joel podcast interview, absolute value of brands, What Great Brands Do

Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you.

End of Apple as We Know It?

June 27, 2014

Fox Business' Varney & Co.

Topics: Brand Experience, Brand Strategy, Business, Culture, Leadership

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Apple Beats acquisition, Apple corporate culture, Apple brand future, Apple brand strategy

Brand-Building Consultant Denise Lee Yohn on Apple’s acquisition of Beats and the future of the brand.

Denise Lee Yohn Reveals “What Great Brands Do”

June 27, 2014

Get Abstract

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture

Keywords: brand building, brand-as-business management approach, Denise Lee Yohn interview, Denise Lee Yohn on Get Abstract, What Great Brands Do Get Abstract, The Body Shop brand strategy, movement marketing, advance cultural movement, Target vs. Walmart, Lady Gaga brand strategy

In her book, What Great Brands Do, Denise Lee Yohn identifies certain things that great brands have in common. Surprisingly, these things have less to do with advertising and communications, and more to do with how they run the business and cultivate their brand. We recently sat down with her to learn more.

Brandchat: Brands & Great Brands

June 11, 2014

The Buzz 101

Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Delivery, Brand Equity, Brand Experience, Brand Strategy, Brand Touchpoints, Culture, Customer Service, Marketing, Social Media

Keywords: brandchat, brandidos, Maria Elena Duron, What Great Brands Do

How does a brand go from good to great? It’s a question many seek answers for, and lucky for you, this recap edition of #brandchat has them. With much gratitude to special guest Denise Lee Yohn, author of What Great Brands Do!, we delve into what makes a great brand

A Tale of Two Leaders (Mary Barra vs. Obama) and Netflix Goes On the Offense

June 6, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Business, Culture, Leadership

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Mary Barra vs. Barack Obama, leadership brand, Mary Barra leadership brand, Mary Barra leadership strategy, Netflix brand personality, Netflix criticizing cable providers, Netflix brand identity

Brand building consultant Denise Yohn on the branding issues of Mary Barra, Barack Obama and Netflix’s dispute with cable providers.

The Art of Marketing Toronto 2014 Review

June 3, 2014

Digital Pen On

Topics: Brand Delivery, Brand Experience, Brand Strategy, Marketing

Keywords: Denise Lee Yohn, Denise Lee Yohn keynote, The Art of Marketing 2014, brand keynote, keynote speaker, speaker on branding, What Great Brands Do

Denise Lee Yohn, author of What Great Brands Do, gave a riveting and well thought out speech on the power of great brands and what’s gotten them to achieve the success they have attained.

Denise Lee Yohn to Speak at Summit on Brand Promotion and Protection in New Delhi on July 23, 2014

June 1, 2014

ASSOCHAM

Topics: Brand Value, Brand Communication, Brand Strategy, Business, Leadership, Marketing

Keywords: Denise Lee Yohn, keynote speaker, speaker on branding, ASSOCHAM Brand Protection Summit, Summit on Brand Promotion and Protection, strong Indian brands

The ASSOCHAM Summit promotes Brand India in order to foster increased legal trade and formation of strategic alliances for building strong Indian Brands — Denise Lee Yohn to keynote.

This Week in Retail

May 15, 2014

vend

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Customer Service, Marketing

Keywords: retail innovation, retail strategy, Denise Lee Yohn, Barnes & Noble retail strategy, Barnes & Noble brand experience, Barnes & Noble customer experience, This Week in Retail

Brand-building expert Denise Lee Yohn, shares an interesting take on how Barnes & Noble can reinvigorate its business.

Tips for Cable Companies to Keep People from ‘Cutting the Cord’

May 15, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Brand Strategy, Business, Social Media

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., cable network brand strategy, cable network brand positioning, NBA brand strategy, NBA brand reputation, NBA strike impact on brand, cable networks competitive positioning

Brand-building expert Denise Lee Yohn with branding tips for cable companies and the scandal surrounding the L.A. Clippers.

Denise Lee Yohn: An interview by Bob Morris

May 12, 2014

Blogging on Business

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Culture, Employee Engagement, Leadership, Marketing

Keywords: YMCA, Peter Drucker, TEDx San Diego, forbes, burger king, Denise Lee Yohn interview, land rover, Seeking Alpha, Bob Morris interview, building and positioning exceptional brands, Denise Lee Yohn: An interview by Bob Morris, FOX Business TV, Howard Aiken, Isaac Asimov, Jack in the Box restaurants Sony Electronic Inc, Jossey-Bass, Lao-Tse, Tao Te Ching, The Challenge of Brand Leadership, The Seven Brand-Building Principles That Power Great Brands, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, What Great Brands Do, Harvard Business Review

Blogger and business expert Bob Morris interviews Denise Lee Yohn about her new bestselling book, What Great Brands Do.

Book Review: What Great Brands Do

May 6, 2014

Toister Performance Solutions

Topics: Brand Delivery, Brand Experience, Customer Service

Keywords: Denise Lee Yohn, customer service strategy, Jeff Toister book review, Toister Performance Solutions book review. What Great Brands Do, customer service branding

Denise Lee Yohn’s new book isn’t just for marketing people.

Corporate Social Responsibility

May 1, 2014

YPO-WPO

Topics: Brand Strategy, Brand Touchpoints, Leadership, Social Responsibility

Keywords: creating shared value, Denise Lee Yohn, CSV vs. CSR, new CSR, Great Brands Never Have to Give Back, YPO Interview on CSR

Those companies reaping the benefits of CSR strategy are “looking for ways to create shared value and using their brand identities to focus, shape and integrate their efforts,” brand-building expert and author Denise Lee Yohn observes.

What Great (Challenger) Brands Do

April 30, 2014

Eat Big Fish

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Culture

Keywords: brand culture, Trader Joes brand strategy, Trader Joe's customer experience, Chobani brand strategy, Denise Lee Yohn interview, Chipotle brand strategy, Eat Big Fish interview, Trader Joe's brand experience, challenger brand strategy, What Great Brands Do

We talk to author and brand-building expert Denise Lee Yohn about her book ‘What Great Brands Do’ and she shared some of her favorite Challenger brands with us.

Which Brand Is Bigger: Oprah or Starbucks?

April 29, 2014

NPR Marketplace

Topics: Restaurants and Retail, Brand Equity, Brand Extensions, Brand Strategy, Business, Marketing

Keywords: Oprah Chai Tea strategy, Starbucks chai tea strategy, Teavana Oprah tea introduction, NPR Kate Davidson, Oprah Winfrey Leadership Academy Foundation, brand partnerships, celebrity brand endorsements, Denise Lee Yohn interview on NPR, NPR interview on Starbucks Oprah Chai, NPR Interview with Kate Davidson

Brand-building expert Denise Lee Yohn thinks Starbucks, known for its coffee, may have this incentive to use Oprah’s name.

Is Johnny Depp in Need of a New Brand?

April 22, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Brand Strategy

Keywords: Denise Lee Yohn, McDonald's brand strategy, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., branding expert on Varney & Co., Johnny Depp brand, Johnny Depp Transcendence flop, celebrity branding, McDonald's brand problem, McDonald's branding, McDonald's competition

Brand-building consultant Denise Yohn on why McDonald’s and Johnny Depp’s brands might be in trouble.

Great Brands Ignore Trends

April 21, 2014

spiral16

Topics: Brand Strategy, Innovation

Keywords: listening, trend following, scanning, great brands ignore trends, Spiral 16 book review, advancing cultural movements, forecasting, Brand Diagnostic, What Great Brands Do

On the outside chance that my previous post,What Great Brands Do, wasn’t explicit enough w/r/t insisting that Great Brands should listen, there’s also this: Great Brands Ignore Trends.

Health Clubs Use Sophisticated Advertising to Create Connections

April 21, 2014

Club Industry

Topics: Health/Fitness/Wellness, Brand Communication

Keywords: Denise Lee Yohn, Club Industry magazine, fitness club marketing, fitness club advertising, fitness club branding, fitness club brand strategy, health club marketing, health club advertising, healthy club branding, health club brand strategy

For the most successful campaigns, it all starts with a great brand, says Denise Lee Yohn, author of “What Great Brands Do.”  “They’re connecting beyond a specific product,” she says.

The Wink-Wink Philosophy Behind Marketing Fast Food To Stoners

April 18, 2014

The Huffington Post

Topic: Brand Communication

Keywords: advertising to pot smokers, advertising to stoners, marketing to pot smokers, marketing to stoners, legalization of marijunana, fast food advertising

As pot becomes more mainstream, including legalization in some states, experts and consumers have started to wonder more vocally about whether ads are targeting pot smokers, said Denise Lee Yohn, a brand expert who has worked with companies like Frito-Lay and Burger King.

Branding and Marketing a Change Initiative, Secrets from Madison Avenue

April 17, 2014

Kissinger Group

Topics: Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn, Kissinger Group, Sondra Kiss interview, branding change management, change management strategy, employee engagement strategy

In this issue of Be Nimble we talk with Kissinger Group Principal Sondra Kiss and Senior Consultant Denise Lee Yohn about their presentation at the ACMP Convention in Orlando.

Seven Brand Building Principles of the Best Brands

April 14, 2014

Skip Prichard

Topics: Brand Communication, Brand Delivery, Brand Experience, Culture, Leadership, Marketing

Keywords: culture, brand experience, branding, brand-as-business management approach, Denise Lee Yohn, Skip Prichard interview, Skip Prichard book review, What Great Brands Do

With twenty-five years of experience building some of the world’s greatest brands, she knows the strategies that work.  Whether Burger King, Land Rover, Jack-In-the-Box, Spiegel, or Sony Electronics, Denise has knows the principles that make a great brand.

Culture As Competitive Advantage For Marketers

April 7, 2014

Forbes

Topics: Brand Communication, Culture, Leadership

Keywords: Denise Lee Yohn, cultural movements, advance cultural movements, Rob Fields, culture as competitive advantage, What Great Brands Do

Forbes contributor Denise Lee Yohn suggests companies have the potential to do well: build brands and businesses by advancing and amplifying movements.

Brand Recognition

April 7, 2014

Los Angeles Business Journal

Topics: Brand Experience, Innovation, Marketing

Keywords: Imprint Venture Lab, Knockaround Sunglasses, iconic brand strategy, start-up brand strategy

“Today’s customers are quite savvy,” says Denise Lee Yohn, “if it’s all veneer and your product is really the same as everyone else’s, I think people will soon find you out.”

Gilbarco Veeder-Root Announces Retail Technology Conference Speakers and Panel Discussions

April 4, 2014

Market Watch

Topic: Business

Keywords: branding speaker, Gilbarco Veeder-Root conference keynote, Denise Lee Yohn speaker, Denise Lee Yohn keynote, marketing speaker, business keynote speaker

Branding Expert Denise Yohn and Splunk CTO Todd Papaioannou Keynote Respective Days

What Great Brands Do (And Why Listening Is Important)

April 3, 2014

spiral16

Topics: Brand Communication, Brand Strategy, Consumer Research, Marketing

Keywords: spiral16 book review, Robert Madison review, Pampers brand strategy, Pampers customer insights, Pampers consumer insight, Pampers emotional connection, social listening

In chapter #2 (“Great Brands Avoid Selling Products”) of Denise Lee Yohn’s new book What Great Brands Do (Jossey-Bass, Jan 2014), Denise tells a short story of how Pampers was losing market share in Europe, despite having a diaper that was technologically superior to its chief rival Huggies.

Seven Habits of Highly Successful Brands

April 2, 2014

The Globe and Mail

Topics: Customer Experience, Brand Communication, Brand Experience, Brand Strategy, Design

Keywords: brand-as-business management approach, brand strategy, What Great Brands Do review, HARVEY SCHACHTER book review, The Globe & Mail book review, seven habits of highly effective brands, seven habits of highly successful brands

By telling stories of successful organizations that apply the rules she offers, Ms. Yohn challenges readers to recalibrate their brand marketing.

Denise Lee Yohn On What Great Brands Do

April 2, 2014

Strength In Business

Topics: Brand Delivery, Leadership, Marketing, Small Businss

Keywords: small business branding, brand strategy, brand-building principles, What Great Brands Do interview, Strength In Business podcast, Krisz Rokk podcast, Krisz Rokk interview

Listen to this amazing interview with brand-building expert Denise Lee Yohn and discover how you can use the 7 brand-building principles to develop a standout brand that fosters customer loyalty and increases profit margins.

These 4 Characteristics Define What Great Brands Do

April 1, 2014

Red Door Interactive

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing, Social Media

Keywords: Denise Lee Yohn, Red Door Interactive Speaker Series, Red Door Interactive breakfast, Red Door Interactive event, What Great Brands Do

With an audience eager to find out what successful brands are doing differently, Denise introduced 4 essential characteristics that differentiate good brands from great brands.

Demystifying the Brand Building Process

April 1, 2014

CRM Magazine

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Customer Service, Marketing, Social Responsibility

Keywords: brand-as-business management approach, Denise Lee Yohn, Denise Lee Yohn interview, Patagonia brand strategy, What Great Brands Do interview, Maria Minsker interview, CRM Magazine interview, Destination CRM interview, demystify branding, demystify brand-building, Destination CRM book interview, Destination CRM author interview, What Great Brands Do

What does it take to build a successful brand? Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.

Demystifying the Brand Building Process

April 1, 2014

Destination CRM

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Social Responsibility

Keywords: brand-as-business management approach, Denise Lee Yohn interview, What Great Brands Do interview, Destination CRM book interview, Destination CRM author interview

Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.

Be Great by Learning “What Great Brands Do”

March 30, 2014

Small Business Trends

Topics: Customer Experience, Brand Delivery, Brand Touchpoints, Leadership

Keywords: small business branding, What Great Brands Do review, small business brand strategy, Patrice Cokley book review, Small Business Trends book review

This book will show you how to follow the blueprint that other great brands have set forth.

April Fools’ Pranks Not Just for Laughs

March 29, 2014

USA Today

Topics: Brand Communication, Social Media

Keywords: April Fools' joke strategy, April Fools' prank strategy, brands on April Fools', April Fools' social media

“Brands know that generating conversation on social media is critical not just for top-of-mind awareness, but for the cool factor,” says Denise Lee Yohn, author of What Great Brands Do.

Will Taco Bell’s Breakfast Menu Be a Hit or Miss?

March 28, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Innovation, Marketing

Keywords: Restoration Hardware customer experience, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., branding expert on Varney & Co., Restoration Hardware repositioning, Restoration Hardward brand strategy, Taco Bell Waffle Taco launch, Waffle Taco burner phone, Waffle Taco Breakfast Phone, Lululemon CEO, Lululemon Laurent Potdevin

Brand building consultant Denise Lee Yohn on Restoration Hardware, Taco Bell and Lululemon.

“What Great Brands Do” with Guest, Denise Lee Yohn

March 28, 2014

The Social Network Station

Topics: Brand Communication, Business, Social Media, Social Responsibility

Keywords: branding, corporate social responsibility, creating shared value, CSV, Denise Lee Yohn, csr, The Social Network Station interview, social network philanthropy, social network CSR, social media CSR, social media responsibility, Jim Nico interview, What Great Brands Do

Denise Lee Yohn, a brand building expert, speaker and author shares her insights into corporate social responsibility.

Try This Exercise to Clarify What Your Company Stands For

March 21, 2014

Harvard Business Review

Topic: Brand Strategy

Keywords: brand essence, brand strategy, brand obituary, HBR management tip of the day

For your organization to be successful, you must be crystal clear about your brand essence (Adapted from “Write Your Brand’s Obituary” by Denise Lee Yohn.)

Denise Lee Yohn on The Small Business Advocate

March 21, 2014

The Small Business Advocate

Topics: Brand Delivery, Culture, Small Businss

Keywords: Denise Lee Yohn on The Small Business Advocate, The Small Business Advocate book interview, Jim Blasingame interview, small business brand strategy, small business innovation, great brands start inside, build a brand

Denise Lee Yohn joins Jim Blasingame to reveal what small businesses can learn about branding from the great brands, including how to start from the inside.

Book Review: What Great Brands Do

March 18, 2014

Future Fundraising Now

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Loyalty

Keywords: What Great Brands Do review, Future Fundraising Now book review, Future Fundraising Now branding book, non-profit branding, non-profit brand strategy

Here’s a branding book that doesn’t leave you hanging. What Great Brands Do is relentlessly practical about brands.

Denise Lee Yohn Reveals What Great Brands Do

March 16, 2014

Predictable Success

Topics: Brand Delivery, Leadership, Strategy

Keywords: Denise Lee Yohn interview, Les McKeown interview, Les McKeown book review, Predictable Success interview, Predictable Success book review, What Great Brands Do

Whether you’re a CEO, a COO, a company president, or someone else charged with building the brand for your business, Denise Lee Yohn’s book offers the perfect tools to help you do so.

A Q&A with Denise Lee Yohn, author of “What Great Brands Do”

March 14, 2014

MEplusYOU blog

Topics: Customer Experience, Brand Delivery, Brand Touchpoints

Keywords: brand touchpoint wheel, brand evolution, brand touchpoints, MEplusYOU book review, MEplusYOU book interview, What Great Brands Do

Curious about what it takes to become a truly great brand? Anxious to transform your brand into an industry leader? Read on for a taste, and then get your hands on a copy of What Great Brands Do for seven eye-opening principles that turn typical brand-building on its head.

Cheeseburgers in ‘Troubled’ Paradise: Big Mac Makeover?

March 13, 2014

Fox Business' Varney & Co.

Topics: Restaurants and Retail, Brand Equity, Brand Experience, Business

Keywords: Stuart Varney on brands, Stuart Varney on brand strategy, Stuart Varney on McDonald's, Stuart Varney on JC Penney, Denise Lee Yohn in Varney & Co., Denise Lee Yohn in Fox Business TV

Stuart Varney hosts author Denise Lee Yohn on McDonald’s and J.C. Penney brands today.

What Great Brands Do By Denise Lee Yohn

March 11, 2014

Simple Marketing Blog

Topics: Customer Experience, Brand Delivery, Brand Experience, Business

Keywords: Denise Lee Yohn interview, Simple Marketing Now Blog book review, What Great Brands Do interview, C.B. Whittemore blog

Have you wondered what great brands – such as Amazon, Starbucks, Apple, IBM and Zappos – do to consistently stand out in the marketplace?  The answer can be found in Denise Lee Yohn‘s compelling new book titled WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest.

Brand Management Influences Consumer Buying Decisions

March 10, 2014

Hartford Business Journal

Topics: Customer Experience, Brand Delivery, Brand Strategy, Culture, Leadership

Keywords: brand-as-business management approach, Hartford Business Journal book review, What Great Brands Do review, brand management book review

Through experience with Burger King, Jack-in-the-Box, Land Rover and Sony, and first-hand case studies, Denise Lee Yohn found seven defining, brand-as-business principles of great brands

Click Here to Get Fit

March 1, 2014

Women's Health

Topics: Digital Health, Marketing

Keywords: digital health and fitness, digital fitness, Women's Health UK Magazine, NIke+, digital technology in fitness clubs

Denise Lee Yohn, a consultant to top sporting and technology brands such as New Balance, Sony and Oakley, holds social interaction responsible for the rise, suggesting, “People now have fun and easy ways to connect with each other and share their data.”

Competitive Advantage is Moving Downstream

March 1, 2014

Harvard Business Review

Topics: Brand Extensions, Strategy

Keywords: brand extension, business strategy, brand strategy, Competitive Advantage is Moving Downstream, business extension

Instead of “What else can we do for customers?” companies should ask “What else should we do?””  — Denise Lee Yohn, author, What Great Brands Do

The Business Book Best Seller List for February 2014

March 1, 2014

800-CEO-READ

Topic: Brand Delivery

Keywords: business book best seller, 800 CEO READ best seller, best selling business book, best selling branding book, What Great Brands Do

Three Reasons Taco Bell Breakfast Will Totally Dominate

February 27, 2014

Discover News The Usual Sources

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Innovation

Keywords: Taco Bell Waffle Taco, Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell innovation, Taco Bell social media, Taco Bell packaging, Taco Bell in Ad Age, Discover News The Usual Suspects, Taco Bell packaging innovation

  Taco Bell’s new menu, which includes a Waffle Taco and Breakfast Crunchwrap, will be likely be a smashing success, brand-building expert Denise Lee Yohn writes on her blog.

 

Secrets of Success: Bill Horan of WHPC-FM Interviews Denise Lee Yohn

February 26, 2014

WHPC

Topics: Brand Communication, Brand Delivery, Business, Marketing, Small Businss

Keywords: brand-building, Bill Horan, Secrets of Success radio show, brand strategies, branding small businesses, What Great Brands Do

Denise Lee Yohn, author of the new book, What Great Brands Do, reveals the secrets of brand-building success in this interview with Bill Horan on WHPC-FM (Long Island).

Three Reasons Taco Bell Breakfast Will Totally Dominate

February 26, 2014

Business Insider

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Brand Extensions, Brand Touchpoints, Marketing

Keywords: Taco Bell Waffle Taco, Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell innovation, Taco Bell social media, Taco Bell packaging, Taco Bell in Ad Age, packaging innovation

Taco Bell’s new menu, which includes a Waffle Taco and Breakfast Crunchwrap, will be likely be a smashing success, brand-building expert Denise Lee Yohn writes on her blog.

True Enlightenment: Inspired Teachings From The Gathering

February 24, 2014

The Cult Blog

Topics: Customer Experience, Brand Delivery

Keywords: brand-as-business management approach, operationalizing your brand, brand as business, The Gathering, cult-like brands, The Cult agency, Cult Canada, What Great Brands Do

“Brand building,” Denise Lee Yohn describes, “involves operationalizing the brand as an integral way of managing and growing a business.”

Building a Brand

February 24, 2014

33voices

Topics: Customer Experience, Brand Delivery, Brand Experience, Leadership, Loyalty

Keywords: brand-as-business management approach, Denise Lee Yohn, brand strategy, brand leadership, Moe Abdou, 33voices interview, What Great Brands Do

Moe Abdou and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest.

True Enlightenment: Inspired Teachings From The Gathering

February 24, 2014

The Cult Blog

Topics: Customer Experience, Brand Delivery

Keywords: brand-as-business management approach, operationalizing your brand, brand as business, The Gathering, cult-like brands, The Cult agency, Cult Canada, What Great Brands Do

“Brand building,” Denise Lee Yohn describes, “involves operationalizing the brand as an integral way of managing and growing a business.”

Business Book Reviews: What Great Brands Do

February 22, 2014

Dallas News

Topics: Customer Experience, Brand Delivery, Culture

Keywords: JIM PAWLAK review, business book review, Dallas News book review, What Great Brands Do

What makes a brand successful? “The systematic management of the business around the brand,” Denise Lee Yohn writes.

The Gathering Conference in Banff Looks at Developing Cult-Like Brands

February 21, 2014

Calgary Herald

Topics: Brand Delivery, Leadership

Keywords: The Gathering, Cult agency, cult-like brands, What Great Brands Do

Denise Lee Yohn, author of the book What Great Brands Do and a featured speaker at the event, said her research has indicated that the leaders of cult-like brands view their brands very differently from other leaders.

IBM: How Employees Bring “Smarter Planet” Positioning to Real-World Engagement

February 20, 2014

BrandingBusiness.com

Topics: Brand Delivery, Culture, Leadership

Keywords: brand values, employee brand engagement, brand culture, Branding Business, IBM brand strategy, IBM brand culture, What Great Brands Do

As brand-building expert Denise Lee Yohn writes in her new book, What Great Brands Do: The Seven Principles That Separate the Best from the Rest, a strong internal culture helps rally all stakeholders from suppliers and customers to vendors.

The Brand of a Great Brand

February 18, 2014

Leadership Strategy

Topic: Brand Delivery

Keywords: brand definition, Denise Lee Yohn, definition of a brand, Jeff Johns book review, Leadership Strategy blog, Leadership Strategy book review. What Great Brands Do

In What Great Brands Do: The Seven Brand Building Principles That Separate the Best From the Rest, author/consultant Denise Lee Yohn comes close to delivering the broadest, most accurate definition of brand.

Brand Experts to Reveal New Age Strategies at Banff Gathering

February 14, 2014

The Globe and Mail

Topics: Brand Loyalty, Brand Delivery, Loyalty, Marketing

Keywords: emotional connection, emotional appeal, cult-like following, Denise Lee Yohn, The Gathering, Cult agency gathering, cult brands, Banff Gathering, Patagonia brand strategy, Patagonia brand appeal, Chris Kneeland

Today’s leading brands excel in attracting customers by establishing meaningful interactions, says Denise Lee Yohn, brand expert and author of a new book titled What Great Brands Do.

Bob Morris Review of What Great Brands Do

February 14, 2014

Employee Engagement Network

Topics: Brand Delivery, Employee Engagement

Keywords: Robert Morris book review, Bob Morris book review, brand-as-busin, Employee Engagement Network book review, What Great Brands Do

No brief commentary such as mine can do full justice to the information, insights, and counsel that Denise Lee Yohn provides. However, I hope that I have indicated why I think so highly of her book.

Brand Power

February 13, 2014

First Business TV

Topics: Customer Experience, Brand Delivery, Culture

Keywords: employee culture, corporate culture, Denise Lee Yohn, Patagonia brand strategy, Bill Moller, First Business TV interview, Brand Power interview, IKEA brand strategy, What Great Brands Do

Denise Lee Yohn, Author of “What Great Brands Do” explains how small changes in corporate culture, can have a big impact.

The Container Store — What We Stand For

February 11, 2014

The Container Store

Topics: Customer Experience, Brand Delivery, Culture

Keywords: The Container Store blog, What We Stand For blog, The Container Store brand strategy, The Container Store branding, Kip Tindell quote, What Great Brands Do

Looking for your next great read? We’d suggest checking out author and speaker Denise Lee Yohn’s new book, What Great Brands Do.

Great Brands Put Culture First

February 10, 2014

McKee Wallwork & Company

Topics: Brand Delivery, Culture

Keywords: Steve McKee, brand-as-business management approach, employee culture, corporate culture, McKee Wallwork & Company, Power Branding, power brands, What Great Brands Do

“Great Brands Start Inside” is just one of seven eye-opening chapters in which Denise Lee Yohn opines upon what makes excellent brands excel.

How Some Brands Become Great

February 9, 2014

San Diego Union Tribune

Topics: Customer Experience, Brand Delivery, Culture, Leadership

Keywords: personal branding, brand culture, corporate culture, Denise Lee Yohn, brand strategy, branding strategy, Starbucks brand strategy, Kodak brand strategy, What Great Brands Do

San Diego brand consultant Denise Lee Yohn has worked with Sony, Land Rover, Jack in the Box, Oakley and other well-known companies. In her new book, “What Great Brands Do,” she argues that it takes more than an eye-catching logo or clever slogan to be successful.

How to Keep Your Indie Cred After Being Acquired

February 7, 2014

Topic: Brand Communication

Keywords: Anheuser-Busch InBev Blue Point acquisition, Blue Point brand strategy, Blue Point acquisition strategy, Blue Point beer culture, Blue Point beer branding, Jill Krasny, post-acquisition branding strategy, independent brand acquisition

Denise Lee Yohn, a branding consultant and the author of What Great Brands Do, says Blue Point–and any other small company that’s been acquired by an industry giant–will need to convey to consumers that its DNA hasn’t changed.

What Happens When a Big Company Uses Your Brand Name?

February 4, 2014

Inc.

Topic: Brand Names

Keywords: FiftyThree Paper, Facebook Paper, brand names, Georg Petschnigg, brand naming, corporate name, branding a start-up, trademark infringement, generic names, evocative names

As a general rule, go for [a name] that’s more “evocative of the connection you’re looking to create” with your users, Denise Lee Yohn says.

How to Get the U.S. Military Into Your Super Bowl Ad for Free

February 4, 2014

Business Week

Topic: Brand Communication

Keywords: Super Bowl Commercials, U.S. Military in advertising, Super Bowl 2014 ads, soldier homecoming ad, Budweiser Super Bowl commercial, U.S. military in Super Bowl

Denise Lee Yohn, author of What Great Brands Do, says the military has a particular fondness for football because it is followed so closely by young men.

Power to the Small Business: Jay Ehret Interviews Denise Lee Yohn

February 4, 2014

Power to the Small Business

Topics: Brand Delivery, Business, Marketing, Small Businss

Keywords: small business branding, operationalize your brand, Jay Ehret podcast, Power to the Small Business podcast, small business brand-building, What Great Brands Do

In this episode of Power to the Small Business, What Great Brands Do author Denise Lee Yohn discusses her new book and her seven brand-building principles.

What Great Businesses Do

January 31, 2014

The Marketing Spot

Topic: Brand Delivery

Keywords: brand-as-business management approach, operationalizing your brand, Jay Ehret blog, What Great Brands Do, The Marketing Spot

Which came first, the brand or the business? That’s a trick question. Because in Denise Lee Yohn’s new book, What Great Brands Do, brand and business are one in the same.

Financial Spectrum: Bill Kearney of Concord News Radio Interviews Denise Lee Yohn

January 31, 2014

Concord News Radio

Topics: Brand Delivery, Business, Small Businss

Keywords: brand-as-business management approach, brand strategy, brand-building, Bill Kearney Financial Spectrum, Concord News Radio Bill Kearney, WKXL Bill Kearney, What Great Brands Do

Financial Spectrum show host Bill Kearney is joined by Denise Lee Yohn, author of the new book What Great Brands Do.

Branding Expert Discusses Strategy of Super Bowl Ads

January 30, 2014

Bloomberg

Topic: Brand Communication

Keywords: Super Bowl ads, Bloomberg Radio, Hays Advantage, Super Bowl Commercials

Denise Lee Yohn, branding expert and author of “What Great Brands Do,” says a great Super Bowl advertisement must both entertain and connect with an audience in order for it to have broad and lasting influence.

What Great Brands Do (on Brand Autopsy)

January 30, 2014

Brand Autopsy

Topic: Brand Delivery

Keywords: brand promise, brand-as-business management approach, emotional appeal, Brand Autopsy, John Moore blog, Amazon customer experience, Amazon brand strategy, Amazon brand experience

In an email exchange with Denise I asked her to cite a brand that follows her “brand as business” approach. She cites Amazon.

You Are What You Read: What Great Brands Do by Denise Lee Yohn

January 30, 2014

Dain Dunston blog

Topic: Brand Delivery

Keywords: brand-as-business management approach, Dain Dunston, Dain Dunston blog, What Great Brands Do

“Brand building is in no way confined to advertising and marketing,” Denise Lee Yohn writes.

An Interview with Denise Lee Yohn, Author of WHAT GREAT BRANDS DO

January 30, 2014

CX Journey

Topics: Brand Delivery, Brand Experience

Keywords: brand experience, brand-as-business management approach, CX Journey, customer experience, Annette Franz Gleinicki blog, What Great Brands Do

Great brands reap so many benefits, including: increased sales, higher profit margins, lower costs, greater customer loyalty, and higher market valuation, says Denise Lee Yohn.

Great Brands Aren’t Display Cakes, They’re Real To The Core

January 29, 2014

Idea Sandbox

Topic: Brand Delivery

Keywords: brand promise, Idea Sandbox, Paul Williams, brand integrity, brand-as-business management approach, What Great Brands Do

Your brand isn’t your frosting… it is your entire business. As Denise writes, “Your brand can’t just be a promise it must be a promise delivered.”

Want to Know the Secret of What Great Brands Do?

January 28, 2014

Phil Gerbyshak blog

Topics: Customer Experience, Brand Delivery, Brand Strategy, Business

Keywords: corporate social responsibility, sustainability, employee culture, corporate culture, Phil Gerbyshak, What Great Brands Do

According to the author of the book What Great Brands Do, Denise Lee Yohn, the great brands do at least 7 things differently than the rest.

Q&A with the Author of New Book, What Great Brands D

January 27, 2014

Jackie Huba

Topics: Customer Experience, Brand Delivery

Keywords: brand-as-business management approach, Denise Lee Yohn, Starbucks brand strategy, Starbucks employee culture, Starbucks corporate culture, Amazon long-term strategy, Starbucks corporate social responsibility, Starbucks CSR, What Great Brands Do

Denise Lee Yohn is the author of the new book, What Great Brands Dowhich illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and use their brand as a strategic management tool that guides every aspect of their business.

What Great Brands Do (by The Huffington Post)

January 27, 2014

The Huffington Post

Topics: Brand Delivery, Brand Equity

Keywords: brand-as-business management approach, advance cultural movements, Scott Goodson Huffington Post column, Scott Goodson blog, trend following, What Great Brands Do

Denise Lee Yohn, former West Coast marketing leader of Sony, encourages everyone to think of brands as bigger and more important than a mere tool for advertising.

What Do Great Brands Do

January 27, 2014

WGVU

Topic: Brand Delivery

Keywords: brand-building principles, WGVU, Shelley Irwin, Denise Lee Yohn interview, What Great Brands Do

What’s your Brand? Author Denise Yohn joins us to talk about her book, ‘What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest.

Bring In On: Battle of the Yogurt Titans

January 27, 2014

AdWeek

Topics: Brand Communication, Brand Touchpoints, Marketing

Keywords: Denise Lee Yohn, Chobani brand strategy, Chobani packagaing, Chobani brand personality, yogurt wars

Chobani’s distinctive packaging and non-corporate personality helped, said branding expert Denise Lee Yohn.

What Great Brands Do: An Interview with Denise Lee Yohn

January 26, 2014

Sean Van Tyne

Topic: Brand Experience

Keywords: brand experience, TEDxSanDiego, customer experience architecture, retail customer experience, Fixtures Living, PIRCH, customer experience, Denise Lee Yohn, Sean Van Tyne blog, Sean Van Tyne customer experience, TEDxSanDiego experience, PIRCH customer experience, Fixtures Living customer experience, TEDxSanDiego brand

Denise Lee Yohn, author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass), joins us today to talk about her book and the emphasis on customer experience in it.

QSR’s Denise Lee Yohn Talks Great Brands

January 23, 2014

QSR Magazine

Topics: Brand Delivery, Brand Experience, Employee Engagement, Leadership

Keywords: restaurant branding, Strategic Branding, Brand New Perspectives column, QSR branding, Denise Lee Yohn, brand as business, restaurant brand strategy, QSR brand strategy, branding strategy, What Great Brands Do

Author and QSR Magazine columnist Denise Lee Yohn shares how she got her start in branding and what quick serves can learn from her seven principles.

Spotlight On: Brand-Building Expert, Denise Lee Yohn

January 21, 2014

Speakers' Spotlight

Topic: Business

Keywords: branding workshop, Brand Strategist, Branding Expert, Branding Strategist, Speakers' Spotlight, Denise Lee Yohn, rand Expert, brand strategy, branding speaker, speaker on brand-building, brand strategy workshop

Speakers’ Spotlight, an international speaker bureau, asks Denise Lee Yohn “What inspired you to want to be a speaker?” and other questions.

Theaters, Retailers Offer Snow Day Sales

January 3, 2014

Crain's New York Business

Topics: Brand Communication, Marketing

Keywords: retail promotion strategy, snow day retail sales, sales promotion strategy, retail sales in 2014, weather-related specials

Denise Lee Yohn said the strategy is a great way to connect with would-be shoppers sitting around at home surfing the Internet.

About Town Magazine Review of What Great Brands Do

January 1, 2014

About Town Magazine

Topic: Brand Delivery

Keywords: About Town Magazine Good Reads, San Diego authors, business books by San Diego writers, What Great Brands Do

Brand-building consultant and speaker Denise Lee Yohn proves that a company’s brand is their most powerful tool for growth.

Brand Building Must-Reads for the New Year

December 31, 2013

Ashley Konson on Building Strong Brands and Businesses

Topic: Business

Keywords: Ashley Konson, recommended reading, best book list, What Great Brands Do

Denise Lee Yohn’s What Great Brands Do is included on Ashley Konson’s list of four Brand Building Must-Reads for the New Year.

Must-Follow Marketing Minds On Twitter 2014

December 17, 2013

Forbes

Topic: Marketing

Keywords: Scott Goodson, Must-Follow Marketing Minds On Twitter 2014, Forbes marketers, Forbes marketing

Denise Lee Yohn included in list of “inspired souls who offer up their ideas and fresh perspectives on the days ahead.”

Enhancing Your Brand Can Energize Sales

December 5, 2013

The Globe and Mail

Topics: Brand Value, Business, Marketing

Keywords: brand positioning, Denise Lee Yohn, brand strategy, branding in slow economy, sustain price premium, sustain higher margin

Denise Lee Yohn, a brand-building expert who has served as a consultant to such companies as Sony, Dell, and Covad communications, says relevant and compelling brands can help counteract “the downward pull of a tough market by (allowing businesses) to sustain price premiums and higher margins because its offerings are perceived to be differentiated and of higher value.”

Publishers Weekly Review of What Great Brands Do

November 25, 2013

Publishers Weekly

Topic: Brand Delivery

Keywords: Publishers Weekly book review, Publishers Weekly recommended book, What Great Brands Do

Yohn’s book is helpful reading for executives and managers at all levels, and it will guide the next generation of great brands.

7 Moments When You Can’t Afford To Screw Up the Experience

November 18, 2013

Customer Experience Insight

Topic: Brand Experience

Keywords: brand experience, customer experience, What Great Brands Do

“The mark of a great brand is not being obsessive compulsive,” says Denise Lee Yohn, author of What Great Brands Do: The Seven Brand Building Principles That Separate The Best From The Rest. “It is being intentional. Great brands are purposeful in everything they do.”

Operationalizing Your Brand

August 14, 2013

BrandingBusiness.com

Topic: Brand Delivery

Keywords: ray baird, RiechesBaird

Ray Baird, of RiechesBaird, talks with Denise Lee Yohn — consultant to such brands as Sony, Frito-Lay and New Balance — about how companies can operationalize their brands to grow their business.

Do Celebrities Make Good Creative Directors?

August 12, 2013

Footwear News

Topics: Brand Communication, Brand Delivery

Keywords: swiss beatz, reebok, kimora lee simmons, just fab, justfab.com, dwayne wade, li-ning, cameron diaz, pour la victoire, gwen stefani, l.a.m.b., kristen cavalari, chinese laundry, superga, mary-kate olsen, ashley olsen, adrienne maloof, kim kardashian, shoedazzle.com, endorsement, beyonce, pepsi, lady gaga, polaroid, justin timberlake, bud light, charles jourdan

“Celebrities used to sit behind the wall of an agent or label, but now there’s a real trend of them personally engaging with the things they’re doing,” Denise Lee Yohn said.

Jack in the Box CEO Linda Lang retiring

August 8, 2013

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: qdoba, nick setyan, brian luscomb, leonard comma

Denise Lee Yohn said a typical CEO in the restaurant industry stays on the job between three and five years because of intense competition and the need to reignite investor faith.

Jack in the Box CEO Linda Lang retiring

August 8, 2013

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: qdoba, nick setyan, brian luscomb, leonard comma

Denise Lee Yohn said a typical CEO in the restaurant industry stays on the job between three and five years because of intense competition and the need to reignite investor faith.

Lululemon Goals a Stretch as Analysts See Growth Slowing

July 19, 2013

Business Week

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn, a San Diego-based branding consultant, said in an interview, “As they grow, then the larger, more established retailers maybe start seeing them more as a competitive threat.”

Ditching Col. Sanders at KFC Eleven Isn’t Damaging, Expert Says

July 18, 2013

Louisville Business First

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn, who is a San Diego-based independent brand consultant, told me that because KFC has only used the Colonel as an icon or graphic in recent years and not as a spokesperson, there shouldn’t be a lot of impact on the brand.

Six Steps to Sustainability

July 12, 2013

Restaurant Hospitality

Topic: Restaurants and Retail

Keyword:

“There is a growing belief that generating a profit and achieving social progress are not mutually exclusive,” says consultant Denise Lee Yohn.

PETA Ad Puts Consumers with Animals Being Skinned

July 11, 2013

USA Today

Topic: Brand Communication

Keyword:

Denise Lee Yohn, a brand consultant, says PETA may have gone too far with this campaign. “It’s more effective to make the decision-making process aspirational,” she says. “You want to engage people — not shock and repel them.”

Wendy’s Signs Nick Lachey to Foist Its Pretzel Bacon Cheeseburger on the World

July 8, 2013

Advertising Age

Topic: Restaurants and Retail

Keyword:

“[Given the price], this seems like something that is more likely to appeal to their core customer,” which Denise Lee Yohn described as older, with more money and more likely female.”

Politicians Blast West Side Fireworks

July 3, 2013

Crain's New York Business

Topic: Brand Communication

Keyword:

“It’s easy to get caught up in the politics and sentimental nature of the fireworks location, but Macy’s should make the decision primarily with its brand strategy in mind,” said Denise Lee Yohn, a branding expert.

Should Firms Swing Onto Vine?

May 28, 2013

Footwear News

Topic: Brand Communication

Keyword:

“It may not be right for everyone,” cautions brand consultant Denise Lee Yohn about new social media tool, Vine. “The mistake brands can make is thinking of Vine as a glorified print ad.”

Online Vendor Looks to Click With Euro Markets

May 27, 2013

Los Angeles Business Journal

Topics: Brand Extensions, Brand Strategy

Keyword:

Brand consultant Denise Lee Yohn in San Diego said JustFab has been smart to keep its product offerings limited.

McDonald’s Is Pushing to Get More Millennial Savvy

May 23, 2013

USA Today

Topic: Restaurants and Retail

Keyword:

Millennials want emotional connections with brands, and want brands to support causes relevant to them, says brand consultant Denise Lee Yohn.

KFC Touts ‘Transformational’ New Product: Boneless Chicken

April 14, 2013

Advertising Age

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn said she’s doubtful the “I ate the bones”tagline will tickle the public’s fancy in the way that the Clara Peller line did for Wendy’s so long ago:”People have become a lot more savvy and think, “It’s just another campaign.'”

What Should Time Warner Name Its TV and Film Division After Split?

March 8, 2013

Advertising Age

Topic: Brand Names

Keywords: time warner, warner bros, hbo, warner music group, WB network, turner broadcasting, james martone, christian turner, chet fenster, kevin aratari

“It really depends on what Time Warner’s goal is as an organization,” says Denise Lee Yohn, who has provided marketing and branding consulting to brands like Sony and Burger King.

The Dark Side of Cross-Selling

March 1, 2013

Harvard Business Review

Topic: Brand Communication

Keywords: analytics, marketing, cross-selling, big data, future behavior, smart selling, trigger events

Denise Lee Yohn responds to an article about how cross-selling is often a money-losing proposition because a significant sub-set of cross-buyers are highly unprofitable.

More Than a Pitchman: Why Stars Are Getting Marketing Titles

February 11, 2013

Advertising Age

Topic: Brand Communication

Keywords: authenticity, brand ambassadors, intel, beyonce, pepsi, lady gaga, polaroid, justin timberlake, will.i.am, alicia keys, taylor swift, cindy crawford, mary lou retton, wheaties, pepso, marc jacobs, diet coke, bud light platinum, blackberry, borrowed equity, tie-up, celebrity

“There’s a greater authenticity that comes with having a celebrity influencing the business,” says brand consultant Denise Lee Yohn.

Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster

November 30, 2012

eMarketer

Topic: Restaurants and Retail

Keywords: advertising, Taco Bell, KFC, marketing, texting, text message, video, dominos, smart phones, subway, sms campaigns, online ordering

“Smaller chains can take something like Apple Passbook, which is more of an off-the-shelf type program and be able to implement it quickly,” says brand-building consultant Denise Lee Yohn.

Chasm: It’s a Big Leap from Startup to Up and Running

October 23, 2012

San Diego Union Tribune

Topic: Digital Health

Keywords: crossing the chasm, geoffrey a moore, atcom, cisco, startup, fortune 100, entrepreneur, innovation, mainstream, digital healthcare

“Early users pursue technology aggressively, they love technology and derive pleasure from exploring it,” said Denise Lee Yohn, formerly VP/general manager brand and strategy for Sony Electronics.

Execs from Burger Lounge, Sbarro Brainstorming in San Diego

October 18, 2012

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: Chipotle, Smashburger, panerac, fastcasual.com, firehouse subs, burger lounge, boudin bakeries, sbarro, cherryh butler, value in purchases, sophistication, dean loring

“One reason for the growth is the economy we’re in, and people are looking for greater values in their purchases, from food to clothing to insurance,” said Denise Lee Yohn, a San Diego-based brand strategy consultant who will be speaking at the conference.

Shoe Dazzle…No Longer Dazzling

September 25, 2012

gigaom

Topic: Strategy

Keywords: brian lee, bill strauss, shoedazzle

Denise Lee Yohn in a blog post earlier this year asked the question Has Shoedazzle lost its dazzle?

Ryan Seacrest Is All That’s Left of the ‘American Idol’ Brand

September 17, 2012

Hollywood.com

Topic: Brand Identity

Keywords: mariah carey, keith urban, nicki minaj, randy jackson, american idol, the voice, the x factor, ryan seacrest, consitency, simon cowell, integrity

Brand strategist Denise Lee Yohn comments, “Ryan Seacrest is integral to the brand.  He’s what we call one of the core voices of the brand, it’s him and what he brings to the show.”

Ryan Seacrest Is All That’s Left of the ‘American Idol’ Brand

September 17, 2012

Hollywood.com

Topic: Brand Identity

Keywords: mariah carey, keith urban, nicki minaj, randy jackson, american idol, the voice, the x factor, ryan seacrest, consitency, simon cowell, integrity

Brand strategist Denise Lee Yohn comments, “Ryan Seacrest is integral to the brand.  He’s what we call one of the core voices of the brand, it’s him and what he brings to the show.”

Strategy Ain’t What it Used to Be

September 12, 2012

Forbes

Topics: Leadership, Strategy

Keywords: disruption, annual strategic planning, execution is strategy, right people, right plan

According to Denise Lee Yohn, the amount of disruption in today’s markets (and the speed at which it happens) requires a very different planning approach.

McDonald’s Seeks ‘Nocturnivores’ for Midnight Breakfast

August 22, 2012

MacLean's

Topics: Restaurants and Retail, Brand Communication

Keywords: McDonald's, Taco Bell, nocturnivores, late night, breakfast after midnight, terry o'reilly, stoner ads, fourth meal, jack in the box, dennys, attracting new customers, core brand perception, new demographic

“[‘Nocturnivore’] is up for interpretation and maybe that’s the brilliance,” Denise Lee Yohn, a brand strategy consultant who has worked with Burger King and Jack in the Box, says.

CBC Radio on “Stoner Ads”

August 8, 2012

CBC Radio

Topics: Restaurants and Retail, Brand Communication

Keywords: advertising, fast food, marketing, terry o'reilly, Q with jian ghomeshi, stoners

Terry O’Reilly guest hosts Q with Jian Ghomeshi — Brand consultant Denise Yohn speaks to the emergent genre of ads aimed at ‘stoners’ and what this trend says about the state of the fast food industry today.

Will J.C.Penney Rebrand Lure Back-to-School Shoppers?

August 7, 2012

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: JC Penney, JCP, ron johnson, everyday low price, nina garcia, redesign, mini-shops, time, right strategy, wrong company, flash sales, instant rewards, VIP programs, technology-enabled tactics

“It’s the right strategy for the wrong company,” said Denise Lee Yohn. “First, JCP is a public company and has not earned enough shareholders’ confidence.”

Nordstrom, Topshop Deal Likely Not to Lead to Brand Dilution

July 19, 2012

Luxury Daily

Topics: Restaurants and Retail, Brand Equity

Keyword:

Denise Lee Yohn, a San Diego-based brand consultant, said, “If Nordstrom remains focused on [service], and figures out how to adapt service to what younger affluent consumers want, its brand will only grow stronger.”

Digital Health Summer Summit Wrap-Up

July 10, 2012

Digital Health Summer Summit

Topic: Digital Health

Keyword:

Journalist and brand builder Denise Lee Yohn summed up a fascinating and far-reaching conversation between, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy.

Subway Snares First Seal of Approval from Heart Group

May 31, 2012

USA Today

Topic: Restaurants and Retail

Keyword:

Says consultant Denise Lee Yohn, “If Subway can achieve this perception, that’s all that matters.”

Is Burger King Poised to Retake Second Place From Wendy’s?

May 27, 2012

Advertising Age

Topics: Restaurants and Retail, Brand Communication

Keyword:

Burger King’s “lack of consistency and jumping around really confuses people,” said independent restaurant marketing consultant Denise Lee Yohn.

The New Science of Viral Ads

May 1, 2012

Harvard Business Review

Topic: Brand Communication

Keyword:

Denise Lee Yohn responds to an article about the secrets of viral advertising saying, “If an ad is liked and passed along but forgotten or no further action is taken by the viewer, [it does] little to build the brand or the business.”

Could ‘Pink Slime’ Be Rebranded?

April 6, 2012

BBC News

Topic: Business

Keyword:

Denise Lee Yohn believes social media is a powerful consumer advocacy tool but the groundswell of anger generated by it can also be short-lived.

Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has

April 2, 2012

Advertising Age

Topics: Restaurants and Retail, Brand Communication

Keyword:

Denise Lee Yohn criticized Burger King for “playing catch-up as opposed to trying to leapfrog the competition.”

Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has

April 2, 2012

Advertising Age

Topics: Restaurants and Retail, Brand Communication

Keyword:

Denise Lee Yohn criticized Burger King for “playing catch-up as opposed to trying to leapfrog the competition.”

Why Would Anyone Buy Naming Rights to a Highway?

March 28, 2012

BBC News

Topics: Brand Communication, Brand Touchpoints

Keyword:

“I see this as a move that companies would consider just as something different – a new touch point, a new vehicle from which to broadcast their name,” says Denise Lee Yohn.

Taco Bell to Exchange ‘Think Outside the Bun’ for ‘Live Mas’

February 21, 2012

Advertising Age

Topics: Restaurants and Retail, Brand Communication

Keyword:

“A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value,” Denise Lee Yohn said.

Loyalty Payoffs

February 17, 2012

Restaurant Management

Topics: Restaurants and Retail, Loyalty

Keyword:

“Loyalty programs can be very valuable if they’re part of an integrated marketing strategy,” says Denise Lee Yohn.

J C Penney to Revise Pricing Methods and Limit Promotions

January 25, 2012

New York Times

Topic: Restaurants and Retail

Keyword:

J. C. Penney’s new leader has a vision for tomorrow’s shopping experience, but “I don’t think the opportunity to do something dramatically different is possible, given their real estate and the realities of retail,” says Denise Lee Yohn.

Fitness Technology: It’s Not Just Entertainment

January 12, 2012

CEA Digital Dialogue

Topics: Digital Health, Health/Fitness/Wellness, Innovation

Keyword:

Consultant, fitness fan and avid blogger Denise Lee Yohn served as the moderator the “It’s Not Just Tech,  It’s About Aspiration” panel at the Sports and Fitness Tech Summit at CES 2012.

How Wendy’s Found Itself, Slipped Past BK Into No. 2 Spot

January 8, 2012

Advertising Age

Topic: Restaurants and Retail

Keyword:

A typical challenger strategy is to zig while others are zagging, explains Denise Lee Yohn.

Kodak Tries to Bring Its Digital Revival into Focus

September 1, 2011

Business Week

Topic: Brand Strategy

Keyword:

“Like Sony, Kodak is not giving the consumer a reason to purchase,” says Denise Lee Yohn.

“NFL Ends Lockout, Restaurants Relieved”

July 26, 2011

Nation's Restaurant News

Topic: Restaurants and Retail

Keyword:

“Professional sports are interwoven into everyday life, including restaurants,” Denise Lee Yohn said. “When a lockout happens, it shows how fragile the ecosystem is.”

“Where Others Have Gone Without Success, J.C. Penney Goes Again”

June 16, 2011

New York Times

Topic: Restaurants and Retail

Keyword:

J. C. Penney is setting out to rethink the shopping experience, hiring Ron Johnson, who is in charge of Apple’s stores, as chief executive.  But, “the way malls and department stores are now, I’m not sure there’s a compelling reason” to go, says Denise Lee Yohn.

“HBR Case Study: Time for a Unified Campaign”

June 1, 2011

Harvard Business Review

Topics: Brand Communication, Brand Extensions, Brand Names, Marketing

Keyword:

In response to the fictionalized case study about a luxury hotel chain contemplating a corporate branding campaign, Denise Lee Yohn suggests they should allow individual hotels to drive promotional decisions and use a corporate brand strategy to develop targeted cross-selling messages.

“McDonald’s Doubles Down on the Clown”

May 21, 2011

Advertising Age

Topics: Restaurants and Retail, Brand Communication

Keyword:

In McDonald’s eyes, Ronald McDonald can do no wrong — “but I don’t think he’s invincible in terms of appealing to kids,” said Denise Lee Yohn.

“Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu”

March 10, 2011

eMarketer

Topics: Restaurants and Retail, Social Media

Keyword:

Denise Lee Yohn discusses the current issues and future opportunities for restaurants interested in participating in social media.

Branding: The Right Approach To Your Business

March 9, 2011

WeJungo Network

Topics: Brand Communication, Brand Delivery

Keyword:

WeJungo™ Network interviews Denise Lee Yohn about how to “Achieve Business Success through Your Branding” by identifying four essential areas to focus on when operationalizing your brand.

“Starbucks’ New Logo Signals Intent to ‘Think Beyond Coffee'”

January 5, 2011

Advertising Age

Topic: Brand Identity

Keyword:

Starbucks Corp. today unveiled the latest iteration of its logo and “there’s probably going to be a backlash in the social-media world,” commented Denise Lee Yohn.

“Eight Social Media Resolutions for 2011”

December 28, 2010

Business Week

Topic: Social Media

Keyword:

Columnist Steve McKee includes Denise Lee Yohn’s resolution for the new year:  “treat ‘friends’ like friends.”

“Intercourse Inspires Beer Business”

November 3, 2010

Reuters

Topics: Brand Communication, Brand Identity

Keyword:

A microbrewer who’s named her beer after the town she’s based in (Intercourse, PA), may be alienating her target audience. “Sexually charged marketing messages can sometimes limit a brand’s appeal to younger male audiences,” Denise Lee Yohn explains.

“If Consumer is Your Agency, It’s Time for a Review”

May 17, 2010

Advertising Age

Topics: Brand Communication, Social Media, User Generated Content

Keyword:

With consumer-generated ads, “You’re getting these very poor quality spots, and it’s not even done in seriousness anymore. It’s almost like a joke,” says San Diego-based brand strategist Denise Lee Yohn. “It’s almost like a parody, and it’s being treated like a game. That’s definitely affecting the quality of what we’re seeing.”

Brand Expert to Speak at Southern California Business Growth Conference

May 2, 2010

Business Growth Conference 2010

Topics: Brand Communication, Brand Touchpoints

Keyword:

Denise Lee Yohn will provide insider insights and advice from case studies at the conference for Southern California’s elite business leaders, innovators and entrepreneurs in Anaheim, CA, on Thursday, May 6, 2010.

Brand Expert to Speak at Southern California Business Growth Conference

May 2, 2010

Business Growth Conference 2010

Topics: Brand Communication, Brand Touchpoints

Keyword:

Denise Lee Yohn will provide insider insights and advice from case studies at the conference for Southern California’s elite business leaders, innovators and entrepreneurs in Anaheim, CA, on Thursday, May 6, 2010.

“Has Burger King Lost Sight of its Brand?”

April 22, 2010

QSR Magazine

Topics: Restaurants and Retail, Brand Communication, Brand Delivery

Keyword:

Burger King would be better off aligning its menu and messaging to its brand. “Why doesn’t Burger King act like THE burger king,” Denise Lee Yohn asks.

Marketers Roundtable

April 11, 2010

The Marketing Spot

Topics: Marketing, Social Media

Keyword:

Denise Lee Yohn participated in a roundtable discussion with Jay Ehret of The Marketing Spot, Bill Schley of David ID, and Harry Hoover of My Creative Team, to talk about topics such as the social media bubble and listening to your customers.

The Top 20 Marketing Blogs That Marketing Executives Are Actually Reading

January 11, 2010

MeNG

Topic: Marketing

Keyword:

MENG: The Marketing Executives Networking Group (MENG) found Denise Lee Yohn’s blog, “brand-as-business bites ™”, is one of the top 20 marketing blogs (written by non-MENG members for objectivity) actually being read by marketing executives.

“Schwan’s Taps Intellivent for Product Sampling Program”

December 5, 2009

Brandweek

Topic: Marketing

Keyword:

Denise Lee Yohn evaluates the new program saying, “…the advertising service is spot on for marketers that want to target consumers more effectively;” but she also warns the mailings could be viewed as spam if brands without a logical tie-in to frozen food place ads.

“QSRs Must Mind Their Brands As They Look Ahead”

October 19, 2009

QSR Magazine

Topics: Restaurants and Retail, Customer Experience

Keyword:

Denise Lee Yohn recommends QSRs take a lesson from discount retail leader Walmart who is also preparing for the economic turnaround.

“Get Your Fresh Food Here”

September 1, 2009

NACS

Topics: Restaurants and Retail, Social Media

Keyword:

Convenience stores seeking to promote their fresh food offerings would be wise to use social media tools like Twitter to “run special offers without the hassle of coupons and announce the arrival of a new product,” Denise Lee Yohn suggests.

Gabriel Rossi Interviews Denise Lee Yohn

August 17, 2009

Mundo do Marketing

Topics: Brand Delivery, Marketing

Keyword:

Gabriel Rossi, a leading brand strategist in Brazil, interviews Denise Lee Yohn about brand-as-businessand the current digital paradigm.

Are QSRs Overusing Sex as an Advertising Vehicle?

August 17, 2009

QSR Magazine

Topic: Brand Communication

Keyword:

Sexually-themed advertising has been popping up among quite a few QSR chains these days, but a lot can go wrong with such an approach, Denise Lee Yohn advises.

Gabriel Rossi Interviews Denise Lee Yohn

August 17, 2009

Mundo do Marketing

Topics: Brand Delivery, Marketing

Keyword:

Gabriel Rossi, a leading brand strategist in Brazil, interviews Denise Lee Yohn about brand-as-businessand the current digital paradigm.

“In the Fitness Industry, the Brand Doesn’t Always Fit”

August 1, 2009

Club Industry

Topics: Health/Fitness/Wellness, Customer Experience

Keyword:

Many fitness clubs may not be well-known to the general public. Denise Lee Yohn explains the importance of building a brand: people express themselves through their fitness club choice.

“A Brand New Look”

August 1, 2009

Dance Retailer News

Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints

Keyword:

“Most dance retailers are mom-and-pop shops or small businesses and don’t necessarily have a clear brand identity,” Denise Lee Yohn observes. “If you consistently deliver a compelling and appealing customer experience, people will buy more and visit more.”

“Rachael Ray Tries Different Branding Tactic”

July 22, 2009

Brandweek

Topics: Brand Communication, Marketing

Keyword:

The move by Everyday with Rachael Ray to feature a cover without the magazine’s eponymous personality is similar to the approach Martha Stewart took, Denise Lee Yohn observes. “…Less emphasis on her as a person and more on her brand seems a smart move.”

“Brink’s Set to Unveil $120 Million Rebranding Effort”

June 30, 2009

Advertising Age

Topics: Brand Communication, Brand Names

Keyword:

Commenting on Brink’s rebranding effort, Denise Lee Yohn offers a perspective on making the shift during the recession: “Trying to transfer that trust from Brink’s to a different name is particularly challenging. People are looking for proven suppliers with reputable names.”

“Can QSR Premium Burgers Survive the Economy?”

June 22, 2009

QSR Magazine

Topics: Restaurants and Retail, Marketing

Keyword:

It’s necessary for fast food chains to offer products at both ends of the value continuum, no matter the state of the economy, Denise Lee Yohn explains.

“Laptop Gender Wars: What Your Netbook (or Toughbook) Says About You”

April 28, 2009

IT World

Topic: Marketing

Keyword:

“Companies should take care not to overemphasize the gender orientation of their products,” Denise Lee Yohn encourages.

“Laptop Gender Wars: What Your Netbook (or Toughbook) Says About You”

April 28, 2009

IT World

Topic: Marketing

Keyword:

“Companies should take care not to overemphasize the gender orientation of their products,” Denise Lee Yohn encourages.

“‘The Couple That Scrubs Together Stays Together,’ Says Mr. Clean”

February 11, 2009

BrandFreak

Topics: Brand Communication, Consumer Research

Keyword:

Results from a survey by the Mr. Clean brand team says nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. The team says these findings will help them better position the brand against competitors. “It seems a stretch,” Denise Lee Yohn counters.

“‘The Couple That Scrubs Together Stays Together,’ Says Mr. Clean”

February 11, 2009

BrandFreak

Topics: Brand Communication, Consumer Research

Keyword:

Results from a survey by the Mr. Clean brand team says nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. The team says these findings will help them better position the brand against competitors. “It seems a stretch,” Denise Lee Yohn counters.

“Atkins Unwraps ‘Sweet, Sexy, Science’ Effort”

January 6, 2009

Brandweek

Topics: Health/Fitness/Wellness, Brand Communication

Keyword:

Atkins is trying to shed some of the baggage it’s accumulated in recent years and relaunch the brand with a new, ‘less clinical’ and ‘more contemporary’ message,” Denise Lee Yohn describes. Their real challenge, therefore, is to get people to reconsider the brand.

“Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?”

December 30, 2008

Brandweek

Topics: Health/Fitness/Wellness, Brand Communication

Keyword:

The biggest players in weight-loss programs – Weight Watchers, Slim-Fast and NutriSystem – are rolling out new ads. But Denise Lee Yohn predicts, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options.”

“Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?”

December 30, 2008

Brandweek

Topics: Health/Fitness/Wellness, Brand Communication

Keyword:

The biggest players in weight-loss programs – Weight Watchers, Slim-Fast and NutriSystem – are rolling out new ads. But Denise Lee Yohn predicts, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options.”

“Restaurant Business Trends”

December 1, 2008

Restaurant Business

Topic: Restaurants and Retail

Keyword:

Asked for key trends that will define consumer and restaurant operator behavior in 2009, Denise Lee Yohn reports on increased value-priced menu options and point to the fact that BYOB and all-you-can-eat options “have popped up at some unlikely places in order to cater to families and groups looking for more options.” Snack-sized options is another trend.

“Orange Julius’s Comeback”

November 26, 2008

QSR Magazine

Topics: Restaurants and Retail, Marketing

Keyword:

In support of the chain’s move to reinvigorate its brand, Denise Lee Yohn offers “Orange Julius has a great heritage.” The brand’s attributes are similar to those of A&W restaurants, which play on nostalgia and old-fashioned goodness.

Brand Expert to Speak at Sales And Marketing Management Virtual Trade Show Webcast

October 2, 2008

Press Release

Topics: Employee Engagement, Marketing, Sales

Keyword:

Denise Lee Yohn will explain how to engage and align a remote sales force during a webcast at Sales and Marketing Management’s Virtual Trade Show on October 2, 2008

“New Generation of Snacks Packed with Nutrition”

October 1, 2008

CPG Matters

Topics: Health/Fitness/Wellness, Innovation

Keyword:

“We’re seeing snacks that deliver specific health benefits…the trend reflects changing snack ‘need-states’ which is a state of demand that resides at the intersection of a consumer’s attitude and the eating occasion; for example, to acquire energy for a pending workout, to escape boredom, etc.,” Denise Lee Yohn explains.

“New Generation of Snacks Packed with Nutrition”

October 1, 2008

CPG Matters

Topics: Health/Fitness/Wellness, Innovation

Keyword:

“We’re seeing snacks that deliver specific health benefits…the trend reflects changing snack ‘need-states’ which is a state of demand that resides at the intersection of a consumer’s attitude and the eating occasion; for example, to acquire energy for a pending workout, to escape boredom, etc.,” Denise Lee Yohn explains.

“Curves Shapes Largest Ad Campaign”

September 26, 2008

Brandweek

Topics: Health/Fitness/Wellness, Brand Communication

Keyword:

“A technology-based system like [CurvesSmart] makes the brand seem more contemporary and credible,” Denise Lee Yohn concedes. However, the ad doesn’t seem consistent with the brand’s history. “This ad doesn’t reinforce any of those dimensions.” The ad’s “serious” and “generic” tone may “alienate the Curves core target.”

“Curves Shapes Largest Ad Campaign”

September 26, 2008

Brandweek

Topics: Health/Fitness/Wellness, Brand Communication

Keyword:

“A technology-based system like [CurvesSmart] makes the brand seem more contemporary and credible,” Denise Lee Yohn concedes. However, the ad doesn’t seem consistent with the brand’s history. “This ad doesn’t reinforce any of those dimensions.” The ad’s “serious” and “generic” tone may “alienate the Curves core target.”

Brand Expert To Teach Retailers: “Align and Integrate Your Customer Experiences to Build Your Brand”

August 13, 2001

Center for Retailing Studies

Topics: Restaurants and Retail, Customer Experience

Keyword:

Denise will speak at the Retailing Summit, sponsored by the Center for Retailing Studies at Texas A&M University. Yohn will provide brand-building insights and instruction to retailers from across the nation and abroad in Dallas, TX, on Thursday, October 7, 2010.

Marketing the Munchies

July 18, 2001

The Fix

Topics: Restaurants and Retail, Brand Communication

Keyword:

“To the mainstream audience it may just sound like late nights and drinking, but to a certain audience they’re talking about getting stoned,” says Denise Lee Yohn.

“KFC’s Stunts Make Nightly News but Don’t Stop Sales Slide”

April 19, 2001

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Touchpoints

Keyword:

Branding consultant Denise Lee-Yohn notes that, for KFC, trumpeting grilled chicken and then promoting products like the Double Down may have muddied the brand. “They don’t have a clear identity anymore, and I think that’s hurt them,” she says.

“Sexy Better-for-You Strategy Working for Carl’s Jr.”

January 13, 2001

QSR Magazine

Topics: Restaurants and Retail, Brand Communication

Keyword:

“Carl’s Jr. has carved out a distinctive brand position with offerings and advertising squarely targeted to young males,” Denise Lee Yohn says. “To now switch gears and try to also target women just doesn’t make sense.”

“Why Cream of Wheat, Ortega Are Back On Air”

September 26, 2000

Brandweek

Topic: Brand Communication

Keyword:

While linking Cream of Wheat to the Olympics may give them a sales boost, “I think they would have been better served by pursuing a wholesome, natural positioning instead,” Denise Lee Yohn observes. She adds, “Packaged foods categories are so crowded already. Unless a new/newly revived brand has a clear point of difference, I doubt their retail customers or end consumers are going to notice or care.”

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