What Boards Should Know About Culture
March 20, 2025
Topics: Corporate Culture, Culture, Leadership
Keywords: culture, organizational culture, culture leadership, board of directors, culture oversight
Consider research cited by Denise Yohn in “Culture Oversight — A Mandate For Boards of Directors.” According to the Financial Reporting Council in the UK, only 1 in 24 executives report that culture regularly appears on board agendas.
Scaling With Purpose: How To Grow A Values-Driven Organization
March 7, 2025
Forbes
Topics: Corporate Culture, Culture
Keywords: culture, organizational culture, core values, purpose
Brand expert Denise Lee Yohn explains that culture is directly linked to performance. Yohn also explains the importance of shared responsibility and accountability when it comes to building culture.
The “—er Positioning” – Logic Loses to Magic
February 24, 2025
Storyboard 18
Topics: Brand Strategy, Marketing
Keywords: brand strategy, brand positioning, competitive brand positioning, competitive advantage
When your products, service or reason to be are just like another brand ’s except cheap-er , small-er, bigg-er, thinn-er, sharp-er, light-er, fast-er, or even bett-er.’
Denise Lee Yohn called it the “-er position” and it is an inferior place to be.
Inspiring Speakers and World-Renowned Brands to Take the Stage at Medallia Experience ‘25
January 14, 2025
BusinessWIre
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Customer Service, Employee Engagement
Keywords: keynote speaker, customer experience speaker, employee experience speaker, Medallia Experience, customer experience conference
Will Guidara, the New York Times bestselling author, world-renowned restaurateur, and co-producer of Emmy Award-winning series The Bear, will be joined by an exceptional lineup of speakers on the main stage, including brand-leadership expert Denise Lee Yohn.
100 Best Branding Blogs and Websites in 2025
January 8, 2025
Topics: Brand Communication, Brand Delivery
Keywords: branding blogs, brand-building blogs, brand blogs
The best Branding blogs from thousands of blogs on the web and ranked by relevancy, authority, social media followers & freshness.
The Impact of Employee Engagement on Brand Identity: Q&A with Denise Lee Yohn
November 19, 2024
Medallia blog
Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement
Keywords: culture, brand-building, employee engagement, brand identity, organizational culture, brand-culture fusion, EX & CX, Employee
Explore insights from brand leadership expert Denise Lee Yohn on how employee engagement and culture are the keys to shaping a brand identity that fuels long-term success.
The Power of Integration: Transforming an Organisation from the Inside Out
July 10, 2024
4 Hoteliers
Topics: Restaurants and Retail, Customer Experience, Employee Engagement
Keywords: customer experience, employee engagement, customer service, #CX, EX
In her HBR article, Denise Lee Yohn explains that “companies that invest in and deliver superior experiences to both consumers (CX) and employees (EX) are able to charge a premium of as much as 16% (PwC).
The Science of Loyalty: Intuit Mailchimp’s New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty
April 22, 2024
Nasdaq
Topics: Brand Loyalty, Marketing
Keywords: loyalty, customer loyalty, Mailchimp, Canvas8, loyalty strategy
Experts like Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, describes loyalty as not just a marketing goal, but a comprehensive business strategy.
Stanley’s Marketing Future—What’s Next After President Returns To Crocs
April 18, 2024
Advertising Age
Topics: Brand Communication, Marketing
Keywords: stanley marketing, stanley cup marketing, Terence Reilly, crocs marketing
Stanley’s rise has come in part from smart marketing but also from a fair degree of luck, in terms oftiming and the right influencer partnerships, said Denise Lee Yohn, a brand leadership expert.
Top 50 Customer Service Leaders 2024
April 16, 2024
AmplifAI
Topics: Customer Experience, Customer Service
Keywords: customer experience, customer service, #CX, customer service leadership, customer service leaders
Denise Lee Yohn has established herself as an in-demand keynote speaker, whose expertise and personal approach inspire business leaders worldwide to cultivate great brands and outstanding organizations.
Celebrating 25 Women Who Influenced and Shaped My Thinking And Work
March 8, 2024
Leading Transformations
Topic: Leadership
Keywords: Denise Lee Yohn interview, leadership, brand-culture fusion, FUSION, Mukesh Gupta
In my conversation with Denise Lee Yohn, I learnt the importance of being congruent as leaders. The importance of ideological, tactical & symbolic (intent and) actions being congruent to each other.
Royal Caribbean Cruise Line Photoshoot Sparks Passenger Chaos
March 6, 2024
Forbes
Topics: Brand Communication, Brand Delivery, Business
Keywords: brand promise, customer promise, Royal Caribbean cruise delay, Roger Dooley
Brand leadership expert Denise Yohn states, “Brand power comes from keeping – not only making – promises.”
Branding 101: 6 Must-Read Books For Key Branding Strategies
December 30, 2023
Your Story
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: culture, brand-culture fusion, FUSION, brand, best branding books, best brand strategy books, branding 101 books
Ever wondered how big companies have such marvellous brands? What could be their secret? This quest is solved by author Denise Lee Yohn who explores top organisations and how they build great companies.
We’re All in This Together: Taking Ownership of Company Culture
November 28, 2023
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, employee engagement, corporate culture, organizational culture, workplace culture, culture leadership
In an article for Harvard Business Review, author and leadership consultant Denise Yohn describes why relegating the responsibility to manage culture to one person or a select group is a tactic that no longer works.
5 Signs That Your Brand is Having an Identity Crisis
September 25, 2023
Decryption blog
Topics: Brand Strategy, Marketing
Keywords: What Great Brands Do, brand strategy, brand positioning, brand differentiation, #WGBD, 'er brand
You’re probably wondering, “What in the heck is an ‘er’ brand?” I also asked myself the same question the very first time I read author and brand-building expert Denise Lee Yohn’s book, What Great Brands Do.
The Currency of Customer Trust in Retail
September 25, 2023
SAP Insights
Topics: Business, Employee Engagement, Leadership, Social Media
Keywords: retail strategy, leadership, Trust, customer trust
Consumer trust must be viewed as “an organizational cultural value” that necessitates “everyone in the organization seeing themselves as responsible for instilling and maintaining trust with their customers” according to Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.
Parallelism Matters
September 14, 2023
Josh Bernoff blog
Topic: Business
Keywords: What Great Brands Do, #WGBD, Denise Lee Yohn book, parallelism
Here’s the table of contents of Denise Lee Yohn’s book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest …This is a master class in parallelism.
Fusion: Summary Review
August 21, 2023
Elevate Society
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: business book review, brand-culture fusion, FUSION
This is a summary review of Fusion containing key details about the book.
The What and the Why of Employee Experience
July 4, 2023
mojo
Topics: Business, Employee Engagement, Marketing
Keywords: employee engagement, employee experience, FUSION
Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, says that to be successful, people-related activities should shift from being, “…side-tasks to be delegated to Marketing and HR to fundamental business priorities that deserve your attention and care.”
Why A Dedicated CXO Is Integral To Customer Satisfaction
June 29, 2023
CEO Magazine
Topics: Customer Experience, Business, Employee Engagement, Marketing
Keywords: employee experience, CX + EX, Chief Experience Officer, CXO
Denise Lee Yohn, an expert on brand leadership, says consumers have access to information about organizational practices, which were formally well hidden from the public
Why Most Corporate Values Aren’t Valuable
May 11, 2023
Forbes
Topics: Corporate Culture, Employee Engagement, Leadership
Keywords: culture, company values, leadership, core values, Values, organizational values
As Denise Lee Yohn wrote (humorously) in Harvard Business Review, the problem with these types of shop-worn phrases is twofold: Common phrases are not unique. (In fact, one study found that 90% of corporations in its research used the word “integrity” or referenced ethical behavior in their core values.) And second, these phrases are table stakes for doing business.
April Research Roundup
May 3, 2023
Topics: Customer Experience, Employee Engagement
Keywords: customer experience, employee engagement, employee experience, EX & CX
If leaders had any lingering doubts about the importance of delivering a compelling employee experience, this Harvard Business Review article by Denise Lee Yohn will put those to rest.
The Top 12 Grocery Store Private Label Brands, Ranked
March 29, 2023
The Daily Meal
Topics: Restaurants and Retail, Customer Experience
Keywords: trader joe's, customer experience, Trader Joe's customer experience, #CX
“What consumers discovered is, you know what, I’m going to get the same product at a lower price and a better shopping environment at Trader Joe’s,” brand-growing expert Denise Lee Yohn told CNBC Make It.
The FUSION Formula: Brand + Culture = Results
March 28, 2023
Branders Magazine
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: brand strategy, brand culture, brand-culture fusion, FUSION, Branders Magazine
Branders Magazine interviews keynote speaker Denise Lee Yohn for its #30 special edition about Brand Culture.
The Top Customer Experience Influencers To Follow In 2023
March 7, 2023
CX Network
Topic: Customer Experience
Keywords: CX influencers, customer experience experts, CX thought leaders, customer experience influencers
CX Network presents its guide to the top customer experience influencers you should follow this year — Denise Lee Yohn, the brand tactician.
Thinking Beyond Purpose: Denise Lee Yohn & Adam Bryant
November 1, 2022
Matter Consulting
Topics: Business, Leadership
Keywords: Steve Morris, purpose, organizational purpose, purpose statements, leading purpose, Adam Bryant
I hosted an Author 3-Way Conversation with Denise Lee Yohn, and Adam Bryant. It was a thoughtful and forward-thinking conversation where we primarily explored what purpose means, does, and what might lay beyond purpose.
Lucidworks Announces Keynote Speakers and Agenda for Virtual ACTIVATE Search and AI Conference 2022
October 11, 2022
GlobeNewswire
Topics: Customer Experience, Business, Employee Engagement
Keywords: business keynote speaker, customer experience speaker, Lucidworks ACTIVATE keynote, Denise Lee Yohn keynote speaker, employee experience speaker
This year’s ACTIVATE agenda includes keynotes from brand leadership expert and best selling author Denise Lee Yohn, as well as Lucidworks CEO, Michael Sinoway.
Facebook Scrambles To Escape Stock’s Death Spiral As Users Flee, Sales Drop
September 30, 2022
CNBC
Topics: Corporate Culture, Brand Delivery, Brand Touchpoints, Business, Culture, Leadership, Social Media
Keywords: culture, Denise Lee Yohn on CNBC, rebranding, Facebook rebrand, meta rebrand
Denise Lee Yohn, author of brand-building books including “What Great Brands Do” and “Fusion,” said there’s little evidence to suggest that Facebook’s rebranding to Meta late last year has changed public perception of the company.
What Should B2B Marketers Prioritize in 2023?
September 21, 2022
Smartbrief
Topics: Brand Communication, Brand Delivery, Marketing
Keywords: employee experience, purpose, B2B marketing, B2B strategies, MARKETING BUDGETS, 2023 marketing
“Your company purpose should give customers a reason to buy your products and services and employees a reason to work hard at developing them,” explains Denise Lee Yohn, brand leadership expert.
How to Measure Your Branding
August 26, 2022
Topic: Brand Delivery
Keywords: What Great Brands Do, #WGBD, what is a brand, brand is a verb, brand measurement, brand operationalization
“Remember that your brand is a verb,” writes Denise Lee Yohn in her book, “What Great Brands Do.”
Let’s Talk Brand
July 28, 2022
Let's Talk Brand
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: What Great Brands Do, culture, organizational culture, brand-culture fusion, culture-building, FUSION, brand, Lukasz Murawski
The next guest of LET`S TALK BRAND series is Denise Lee Yohn – Brand Leadership Expert From the interview you will learn: • what is Denise`s professional background, • what is her definition of brand & culture, • what is the fusion between brand and culture and how to integrate these two.
Should Employees Or Customers Come First?
July 12, 2022
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement
Keywords: customer experience, employee engagement, customer service, leadership, employee experience, customer engagement, customer focused
“Choosing between employees and customers is a false choice,” said brand leadership expert, Denise Lee Yohn. “Both are equally important.”
Summer Reading Recommendations: For Marketing and Business Development Professionals in Professional Services and B2B
June 28, 2022
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: Denise Lee Yohn book, FUSION, books for professional services marketing, books on B2B marketing, summer reading recommendations
Absorb that amazing thought and its magnitude. It reframes the way leaders should look at a firm’s brand and the often-considered trivial, market-facing only process of “rebranding” in PS.
What Taco Bell’s Surprise Mexican Pizza Sellout Says About Marketing And The Supply Chain
June 3, 2022
Advertising Age
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Marketing
Keywords: Taco Bell social media, Taco Bell marketing, Taco Bell Mexican Pizza, Taco Bell TikTok, Taco Bell Dolly Parton and Doja Cat, supply chain and customer experience
Denise Lee Yohn, an author and brand leadership expert, said the Mexican Pizza episode “show how companies should ensure they can deliver on their promises if they want their campaigns to drive sales and business results.”
Budweiser’s ‘Freedom’ Summer Campaign Could Heat Up Sales — And Tensions
May 6, 2022
Advertising Age
Topic: Brand Communication
Keywords: Denise Lee Yohn in AdAge, Budweiser Freedom, Budweiser America, Budweiser can campaign, Budweiser ad campaign
“Freedom is a loaded word, with many connotations, both positive and negative—especially in today’s cultural context,” said Denise Lee Yohn, a brand marketing expert and author.
25 Eclectic Books Worthy of Renewed Attention
May 4, 2022
Bruce Rosenstein blog
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: top business books, Denise Lee Yohn book, brand-culture fusion, FUSION, recommended books, top eclectic books, Bruce Rosenstein book recommendations
I would like to shine a more regular spotlight on books in this category, so that they remain part of the conversation, and can be worthy of continued/renewed attention.
An Interview with Customer Experience Expert, Nate Brown
March 18, 2022
Vistio
Topics: Customer Experience, Corporate Culture
Keywords: Denise Lee Yohn, Nate Brown interview, customer experience speaker, CX speaker
Nobody writes better about the overlap between marketing, culture, the employees experience, and then CX, than Denise Lee Yohn,
Building Customer Centric B2B Organizations
March 16, 2022
Topics: Corporate Culture, Leadership
Keywords: core values, culture-building, Derek Sweeney, CX and EX
Denise Yohn advocates creating a values based culture within your organization both internally and externally.
Denise Lee Yohn: Brand Expert, Author & Speaker
March 11, 2022
The Edge
Topics: Customer Experience, Business, Culture, Employee Engagement, Leadership
Keywords: brand leadership, Denise Lee Yohn speaker, Denise Lee Yohn branding, The Edge Leader Magazine interview
Denise Lee Yohn spoke with The Edge regarding the role that culture-building plays in today’s business environment, and the importance of adaptation in times of great change.
30 Top CX Thought Leader Blogs To Follow
January 20, 2022
Blake Morgan blog
Topic: Customer Experience
Keywords: CX experts, CX thought leaders, CX blogs, top blogs on customer experience
On her blog, Denise shares insights and case studies from big brands.
What Taco Bell’s New Taco Subscription Signals for Loyalty Marketing
January 8, 2022
Advertising Age
Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing
Keywords: Taco Bell marketing, Denise Lee Yohn in Ad Age, Taco Bell taco subscription, Taco Bell loyalty, Taco Bell promotion
Denise Lee Yohn, a brand leadership expert, author and consultant, sees the Taco Bell subscription program driving more frequent purchases for consumers and delivering data to the brand.
16 Hybrid Work Influencers You Need to Follow in 2022
December 28, 2021
8x8
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Hybrid work, remote work, hybrid workplace, digital workplace
We’ve curated a list of industry analysts and subject matter experts with more than 2,000 followers on Twitter who frequently tweet about #hybridwork, the #hybridworkplace, or the #digitalworkplace.
NSCA Announces Details for BLC 2022
November 19, 2021
Commercial Integrator
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn speaker, keynote speaker, FUSION speaker, brand and culture speaker, leadership speaker, Denise Lee Yohn at NCSA BLC 2022
“These experts put strategy, leadership and commitment at the forefront,” Chuck Wilson, CEO of NSCA.
Hutch/Reno County Chamber of Commerce Annual Meeting Celebrates Economic Success
November 5, 2021
The Hutchinson News
Topics: Corporate Culture, Brand Delivery, Business, Culture
Keywords: Denise Lee Yohn, keynote speaker, FUSION, Hutchinson/Reno County Chamber of Commerce Annual Meeting, Hutchinson Reno Chamber of Commerce
Denise Lee Yohn, the featured speaker at the chamber’s Annual Meeting, presented merging brand and culture to create a more transparent and open business model by building that culture within the company.
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies — Review
November 4, 2021
Workplace 313
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, FUSION book review, David W. Bill book review, Workplace 313 book review, Christian business book review
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is not an “in-your-face” theological book—but it is, in my opinion, deeply and richly grounded in a biblical understanding of life, business, and work.
Denise Lee Yohn FUSION of Brand and Culture
October 11, 2021
Beautiful Business Podcast
Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, personal branding, FUSION, Beautiful Business Podcast, Steve Morris podcast
In this episode, Steven Morris and Denise Lee Yohn discuss:
- Importance of aligning your brand identity with your internal culture
- Understanding leaders and how to lead effectively
- Reconciling faith or belief with career
- Having good personal branding versus showing your genuine self
- Advice for younger people or those who aspire to level up their career
100 CX Thought Leaders Around The World That Are Changing The CX Game
October 5, 2021
Survey2Connect
Topic: Customer Experience
Keywords: CX leaders, CX speakers, CX experts, CX thought leaders, customer experience leaders
On World CX day, we bring to you a list of 100 CX leaders from all around the world who are changing the way we witness customer experience.
What Retailers Need for Omnichannel Inventory Management
September 28, 2021
BizTech
Topics: Restaurants and Retail, Customer Experience, Brand Experience
Keywords: retail customer experience, digitally native tools, omnichannel retailing, retail inventory management
Social distancing requirements paved the way for digitally native tools in retail, according to branding consultant Denise Lee Yohn.
1Silver Bullet CEO Believes Taking Care Of Employees Is The Success Behind Silicon Valley
September 14, 2021
The Economic Times
Topics: Business, Leadership
Keywords: What Great Brands Do, top business books, top leadership books, Milan Ganatra
“As for books, in the last year I’ve picked up were Work Rules by Laszlo Bock, Business Adventures by John Brooks, That Will Never Work by Marc Randolph, What Great Brands Do by Denise Lee Yohn…”
7 Benefits of a Strong Branding Strategy
September 10, 2021
Column Five
Topics: Brand Delivery, Brand Strategy
Keywords: brand strategy, branding strategy, brand promise
As Denise Lee Yohn notes in What Great Brands Do, “Your brand can’t just be a promise; it must be a promise delivered.”
What The Right Work Culture Can Do For Your Output
August 23, 2021
Topics: Corporate Culture, Culture, Leadership
Keywords: employee engagement, corporate culture, brand leadership, organizational culture, workplace culture, FUSION
In the LinkedIn course “Brand leadership: Aligning brand and culture”, Denise Yohn argues that in a sea of competition, the advantage lies in harmonizing your business strategy and brand with your internal culture.
Customer Experience Speakers for Your Event
August 20, 2021
ReadWrite
Topics: Customer Experience, Business
Keywords: customer experience speakers, CX speakers, customer service speakers, keynote on customer experience
Denise Lee Yohn is a keynote speaker and brand leadership expert who is known for her expertise and personal approach in helping business leaders build exceptional organizations.
Pumpkin Spice Season
August 18, 2021
ABC News
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing
Keywords: marketing trends, pumpkin spice, Pumpkin Spice Latte, PSL
It’s only mid-August but the ‘PSL’ is back. Denise Lee Yohn, author of “What Great Brands Do,” talks about the Pumpkin Spice Pandemonium.
What Happens If Your Organization’s Name Is Suddenly Associated with Something Negative?
August 2, 2021
Phil Cooke Blog
Topics: Brand Communication, Brand Names, Marketing
Keywords: brand name, Delta airlines delta variant, Delta name, branding crises
“If customers are likely to get your brand name confused with a crisis, public issue, or negative trend, then you should proactively address the potential confusion,” advises Denise Lee Yohn.
How to Make Culture the Backbone of Your CX with Denise Lee Yohn and Kyle Hamm
July 15, 2021
Officium Labs
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, customer experience strategy, EX and CX, Officium Labs podcast, Experience Matters podcast, culture and customer experience
Our host Nate Brown is joined by two incredible CX leaders, Denise Lee Yohn and Kyle Hamm to talk about how to embed culture as the backbone of your customer experience strategy, or initiative.
Inside Subway’s Superstar-studded Refresh Campaign
July 13, 2021
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Marketing
Keywords: Subway refresh campaign, Subway ad campaign, Subway celebrity ads, brand refresh
Denise Lee Yohn suggested Subway needed a massive push, something along the lines of Domino’s Pizza Turnaround
Why Sha’Carri Richardson Could Be More Valuable To Sponsors After Her Failed Drug Test
July 8, 2021
Yahoo Sports
Topics: Brand Communication, Marketing
Keywords: Olympics sponsorship, Sha'Carri Richardson, celebrity sponsors, marketing sponsorships
“Sometimes brands have to risk alienating people in order to stand for something,” Denise Lee Yohn said, “but in this case I don’t think it’s worth it.
Five Marketing Lessons from Victoria’s Rebrand
June 28, 2021
Advertising Age
Topics: Restaurants and Retail, Corporate Culture, Brand Communication, Brand Delivery, Business, Culture, Marketing
Keywords: Denise Lee Yohn in Advertising Age, Victoria's Secret rebranding, Victoria's Secret new brand, rebranding lessons, marketing lessons
“It seems like it is as much of an organizational and cultural change within the company as it is a branding change,” says Denise Lee Yohn, a brand leadership expert.
25 Customer Experience Blogs to Add to Your Weekly Reading List
June 23, 2021
Helpsquad
Topics: Customer Experience, Leadership
Keywords: Denise Lee Yohn blog, customer experience experts, CX blogs, Customer experience blogs
Brand leadership expert, Denise Lee Yohn, starts where customer experience begins, with a brand and its leadership.
CX Rises in Business Importance, SAP Sapphire Now Speakers Urge
June 9, 2021
Destination CRM
Topics: Customer Experience, Business, Employee Engagement
Keywords: #CX, employee experience, customer experience trends, CX + EX, #CustomerExperience, Denise Lee Yohn at SAP SAPPHIRE NOW
Denise Lee Yohn, author and brand leadership expert, said personalization is one of the key trends in CX that is allowing companies to be more convenient and relevant to customers.
SAPPHIRE NOW Keynote: Chasing Zero, With Eye On the Future of Business
June 3, 2021
The Future of Customer Engagement & Experience
Topics: Customer Experience, Business
Keywords: #CX, CX trends, customer experience supply chain, SAP SAPPHIRE Global Keynote
“What we’ve learned is that customer experience truly is supply chain dependent.” – Denise Lee Yohn
Brand: An Essential, yet Often Overlooked, HR Competency
May 30, 2021
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: FUSION, brand+culture, marketing & hr, human resources branding
Culture and values are the brand, says Denise Lee Yohn.
How to Tap Into the Rise of Online Word of Mouth Marketing
May 27, 2021
Business 2 Community
Topics: Brand Communication, Marketing, Social Media
Keywords: word of mouth marketing, social media marketing, online marketing
Denise Lee Yohn says, “Customers are savvier today. They see advertising rhetoric for what it is, and they no longer accept brands at face value.”
Talent Management Vlog Review of FUSION
May 24, 2021
T&T Management Group
Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture
Keywords: Denise Lee Yohn book review, FUSION book review, T&T Management Group book review, brand+culture
In this episode we review a book on the ” experience ” strategy, this one in particular integrates the brand approach and organizational culture. FUSION adds value to this type of topic that is so relevant today for organizations.
Peloton’s Plight Offers Lessons For Brands Dealing With Recalls
May 7, 2021
Advertising Age
Topics: Brand Communication, Brand Experience, Marketing
Keywords: Peloton treadmill issue, Peloton product recall, product recall messaging, crisis communications
Peloton, for example, could have committed “to work with [the CPSC] to investigate the matter and determine if additional safety measures were needed” and paused product sales in the process, says Denise Lee Yohn, a brand leadership expert.
17 Best Company Culture Books to Read in 2021
May 6, 2021
teambuilding
Topics: Corporate Culture, Business, Culture
Keywords: Denise Lee Yohn book, FUSION book, Teambuilding book list, best company culture books, best culture books
Fusion shows how paring company culture with brand image makes organizations more beloved, powerful, and profitable. Using a combination of company case studies, executive interviews, and personal experiences, Denise Lee Yohn illustrates how the most admired organizations use brand and culture in tandem
Best Global Trainers
April 30, 2021
Best Global Trainers
Topic: Customer Service
Keywords: Denise Lee Yohn customer service, best global trainers, best customer service trainers, best trainers
After extensive research we have shortlisted Preeminent Professional Trainers, Speakers and Coaches. They are authentic and highly sought-after subject matter experts in their domains.
Why You Should Avoid Selling Products — with Denise Lee Yohn
April 1, 2021
Technology Partners
Topics: Brand Experience, Business, Leadership
Keywords: great brands avoid selling products, brand-culture fusion, Something Extra podcast, faith and leadershipDenise Lee Yohn interview
What happens when a company’s brand and vision are not aligned? Having the discipline, relentlessness, and commitment to your brand’s principles will make all the difference for your future. Denise Lee Yohn and Something Extra host Lisa Nichols consider this and many other questions in regard to culture and brand identity.
PR Pros On What General Mills Got Right, Wrong With ‘Cinnamon Toast Shrimp’
March 29, 2021
Yahoo Finance
Topics: Brand Communication, Business
Keywords: Cinnamon Toast Crunch shrimp tails, Cinnamon Toast Crunch communication, General Mills communication, crisis communication
Denise Lee Yohn says General Mills got it wrong.
What Brands Can Learn from the Cinnamon Toast Crunch Moment
March 26, 2021
Advertising Age
Topics: Brand Communication, Brand Delivery, Brand Experience, Business, Customer Service, Marketing
Keywords: cinnamon toast crunch crisis, cinnamon toast crunch communications, food contamination crisis, General Mills crisis communication
Any personal private response to Karp should have asked what sort of resolution or response he was looking for, says Denise Lee Yohn, a brand leadership expert.
Marketers Plan Giveaways for Covid-19 Vaccine Recipients
March 22, 2021
The Wall Street Journal
Topics: Brand Communication, Brand Experience, Marketing
Keywords: vaccine giveaways, vaccine promotion, vaccine marketing, Krispy Kreme promotion Denise Lee Yohn in Wall Street Journal
Promotions for vaccinated people are a flawed tactic for both brand-building and public health, said Denise Lee Yohn, a brand leadership consultant and author of books including “What Great Brands Do.”
5 Ways to be a Great Leader in 2021
March 16, 2021
The Sweeney Agency
Topics: Innovation, Leadership
Keywords: leadership strategies, leadership in 2021, leadership speakers, leadership disruption
Organizations that forge ahead despite disruption — or because of it — leave behind those that retreat or stall.
Expert Casino Marketing Advice
March 16, 2021
Julie Carcamo Blog
Topics: Customer Experience, Brand Delivery, Marketing
Keywords: casino marketing, casino branding, julie carcamo blog, casino brand strategy, casino customer experience
Your brand is a bundle of values and attributes that define the value that you deliver to people through the entire customer experience.
Your High-Performing-Team-Squad-Family
February 1, 2021
Jeff Gibbard
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: organizational culture, leadership, high performing team, high performance team, team leadership
Denise is a brilliant strategist and author who has written compelling books on brand, culture and strategy including What Great Brands Do and Fusion. She’s been on my podcast several times and I have the utmost respect for her. She makes a number of strong points against the family model.
How To Create the Best Retail Customer Experience: 3 Trends to Know
January 29, 2021
The Future of Customer Engagement & Experience
Topics: Restaurants and Retail, Customer Experience
Keywords: retail customer experience, customer experience trends, CX trends, new shopping behaviors
“Not only have consumer shopping behaviors changed during the pandemic, with more people spending more online, but those behaviors are going to continue,” says Denise Lee Yohn, a brand leadership consultant.
How To Improve Retail Customer Experience: Listen To the Youth
January 25, 2021
The Future of Customer Engagement & Experience
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Culture, Leadership
Keywords: retail talent, retail employees, CX employees, #NRF2021, #SAPretail
Success still comes down to people and how retailers bring in workers to fill both corporate and front-line roles, says Denise Lee Yohn.
How to Integrate Brand and Culture for Business Success with Denise Lee Yohn
January 25, 2021
Just Branding
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: Denise Lee Yohn interview, branding podcast, FUSION, Just Branding podcast with Denise Lee Yohn, brand-building podcast
In this episode, you will learn exactly how to integrate brand & culture into your company for massive success!
Mission-Driven Customer Experiences (CX): A Guide
January 15, 2021
Officium Labs
Topics: Customer Experience, Marketing
Keywords: customer experience strategy, #CX, purpose-driven, mission-driven, purposeful CX
In the words of Denise Lee Yohn from FUSION: “Customers are more savvy today.”
Wyndham Destinations To Rename Itself Travel + Leisure Co. As Part Of Brand Buy From Meredith
January 6, 2021
Advertising Age
Topics: Brand Identity, Brand Strategy, Strategy
Keywords: Wyndham rebrand, Wyndham Meredith brand, Wyndham Travel+Leisure brand, Wyndham brand strategy
“[Travel + Leisure] is a powerful, valuable media brand that opens up more business opportunities to a business/brand that is stuck in a stalled market because of the pandemic.” says brand leadership expert Denise Lee Yohn
Great Brands Design The Ideal Customer Experience
December 23, 2020
Customer Centric Solutions
Topics: Customer Experience, Brand Experience, Business
Keywords: What Great Brands Do review, Denise Lee Yohn book review, Customer Centric Solutions book review, customer experience book review, WGBD
In her book WHAT GREAT BRANDS DO author Denise Lee Yohn highlights The Seven Brand-building Principles that separate the best from the rest in the marketplace.
Innovation & Marketing – The Essence of Modern Businesses
December 22, 2020
Autodidact Podcast
Topics: Innovation, Marketing
Keywords: marketing strategy, innovation & marketing, marketing new products
According to an article on Harvard Business Review by Denise Lee Yohn, innovation is a top priority for almost every organization but to achieve success through innovation, companies MUST put as much energy and investment into marketing new offerings as they do in generating them.
Startup Innovation & Technology Strategies At Times Of Crisis
December 14, 2020
Techment
Topics: Brand Delivery, Business, Innovation
Keywords: brand-building, start-up innovation, branding in crisis, startup strategies, startup marketing
Denise Lee Yohn shares her message to startups on managing the present crisis: This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
December 10, 2020
AdWeek
Topic: Marketing
Keywords: Tru-Tone lights, holiday trends, consumer trends, nostalgia marketing, holiday marketing
Brand consultant Denise Lee Yohn, author of books including What Great Brands Do, ventured that the motivations are even more complex.
How Brand And Culture Create Great Companies With Denise Lee Yohn
December 8, 2020
Vivaldi_
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Employee Engagement, Innovation, Leadership
Keywords: core values, brand-culture fusion, company purpose, innovative culture, Apple ecosystem, Vivaldi interview, Erich Joachimsthaler interview
Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do” and “FUSION, joined our CEO Erich Joachimsthaler to discuss how aligning and integrating brand and culture can lend a competitive advantage, a more sustainable platform and authenticity that is critical to an organization.
10 Leadership Strategies For Thriving in 2021
December 2, 2020
Leading In Context
Topics: Customer Experience, Brand Experience, Business, Leadership
Keywords: brand-culture fusion, leadership strategies, leadership in 2021, leadership principles for 2021
“A disconnect between what your organization values on the inside and how it is perceived on the outside can damage customer relationships. Customers have the ability—and the proclivity—to see if you are actually operating the way you say you are.” — Denise Lee Yohn
Customer-Centricity As A Business Mission
December 1, 2020
Entrepreneur
Topics: Customer Experience, Corporate Culture, Culture
Keywords: customer centricity, customer-centric culture, customer strategy, customer-centric organization, human organization
In a very interesting article written by Denise Lee Yohn for the Harvard Business Review, Denise shares that the biggest barrier to customer-centricity is the lack of a customer-centric organisational culture.
For Retailers This Year, A Holiday Decorating Dilemma
November 24, 2020
NPR Marketplace
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing
Keywords: retail customer experience, retail holiday season, retail decorations
Branding consultant Denise Lee Yohn said decorations help get shoppers in the holiday spirit.
Here Are Some of the Potential Ripple Effects Proposition 22 Could Set Off
November 5, 2020
AdWeek
Topics: Brand Communication, Brand Touchpoints
Keywords: brands and Proposition 22, brand activism, brands & politics
“I do see this ‘victory’ as an affirmation for other companies that are becoming more socially and politically active,” said Denise Lee Yohn, author of the book What Great Brands Do.
The New Normal For Retail with Denise Lee Yohn
November 5, 2020
Ambition Data Podcast
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Marketing
Keywords: retail customer experience, employee experience, FUSION, CX + EX, digitally native customer experience, purpose over profits
Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.
Suggestive Kraft Mac & Cheese Campaign Vanishes After Backlash
October 13, 2020
Advertising Age
Topics: Brand Communication, Marketing
Keywords: Denise Lee Yohn in AdAge, Kraft Noods, #SendNoods, failed ads, ads with sexual innuendo
When a campaign is done with an angle that is “intended to go viral,” you can’t pretend like it didn’t happen, says Denise Lee Yohn, a brand leadership consultant.
Women Are The MVPs of The Customer Service Game in 2020
October 5, 2020
Acefone
Topic: Customer Experience
Keywords: CX leaders, CX thought leaders, CX women, customer experience leaders, top women leaders in customer experience
Previously the VP of Brand and Strategy at Sony with contributions to Forbes, Denise Lee Yohn’s credentials are impressive and set her apart as another thought leader to follow for anyone interested in taking their CX to the next level.
Branding Leadership 101 – Denise Lee Yohn on Engati CX
September 29, 2020
Engati Podcast
Topics: Customer Experience, Brand Delivery, Brand Experience, Customer Service
Keywords: customer experience design, Denise Lee Yohn interview, Engati CX podcast, AI and customer experience, personalized customer experience
Denise Lee Yohn talks about brand leadership 101 on Engati CX. She says that your brand is not your name or logo, your ad, your image — it’s what you do and how you do it.
How To Get the Most Out of Brand Collaborations
September 17, 2020
Advertising Age
Topics: Brand Communication, Brand Touchpoints, Marketing
Keywords: brand partnerships, brand collaborations, co-branding, Crocs and KFC, Nike and Ben & Jerry's
Some wacky partnerships, like Crocs and KFC, work well for shareable content on social media, but such gains are more short-term, according to Denise Lee Yohn, a brand leadership speaker and consultant.
Staying Connected with Customers in the Contactless Economy
September 15, 2020
Harvard Business Review Analytic Services
Topics: Customer Experience, Employee Engagement
Keywords: employee experience, EX & CX, contactless economy, customer experience transformation
When it comes to formulating customer experiences, employees are often left out of the equation. That’s a mistake, according to Denise Lee Yohn Yohn. “Companies need to be designing and managing employee experiences with the same rigor and discipline they apply to customer experiences.”
10 Essential Employee Experience Blogs
August 31, 2020
Sergio Carreda blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn blog, top employee experience blogs, top EX blogs, top employee engagement blogs
Denise Lee Yohn is a Brand Leadership expert, speaker and author. I find very interesting (even if perfectly logical) the fact that she has decided to focus on Employee Experience as well, on top of her focus on Branding and Marketing content.
Virus Fallout Ups Pressure on American Bar Association Reboot
August 19, 2020
Bloomberg Law
Topics: Brand Experience, Business, Marketing
Keywords: association rebranding, association marketing, ABA branding, American Bar Association rebranding, association experience
The ABA isn’t the only professional association that has to think differently about membership engagement and shift from place and time-based engagement to ongoing networking opportunities, said brand leadership expert Denise Lee Yohn.
Navigating the Virtual Workspace
August 18, 2020
FHLBank Dallas Dividends
Topics: Business, Leadership
Keywords: #WFH, remote working, tips for working from home, virtual work tips
Working from home? Here are a few tips from Denise Lee Yohn. #1: Know Yourself.
Frontline Workers Are Forced To Become COVID Mask Police. It’s Stressing Them Out
August 7, 2020
L.A. Times
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Employee Engagement
Keywords: retail customer experience, mask mandate, frontline workers, mask police
“A company must make employee safety a top priority, and putting them on the front lines of the battle over masks threatens their physical and emotional safety,” brand consultant and author Denise Lee Yohn said.
Startup Innovation & Technology Strategies at Times of Crisis
July 31, 2020
Techment
Topics: Brand Strategy, Marketing, Sales, Small Businss
Keywords: Denise Lee Yohn, strategic brand platform, minimum viable brand, MVB, start-up innovation, tech start-up brand strategy
This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building. – Denise Lee Yohn
CallMiner Announces Lineup for Its Virtual Customer Engagement Transformation Exchange
July 28, 2020
MarTech Series
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn, keynote speaker, CallMiner CETX, customer experience speaker
Denise Lee Yohn, the go-to expert for brand leadership and bestselling author, will be speaking on Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth.
Drive Business Success with a Dual-Track Approach to Transformation
July 28, 2020
Harvard Business Review Analytic Services
Topics: Corporate Culture, Culture, Innovation, Leadership
Keywords: organizational culture, culture leadership, culture change, innovative culture, digital transformation culture
Seeing transformation as a corporate initiative or a series of projects is an outdated view of how change happens. Instead, senior leadership needs to think about how to cultivate the kind of culture that will support innovation, says Denise Lee Yohn, author and consultant who specializes in cultural change
Moving Beyond Product Features And Benefits In Brand Messaging
July 27, 2020
Forbes
Topics: Brand Communication, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, brand essence, brand communications, brand messaging, product messaging
As suggested by brand maven and author Denise Lee Yohn in her book What Great Brands Do, “With great brands … the culture and the values don’t play supporting roles in business operations — culture and values are the brand, and they’re used to inform business decisions and employee actions.”
CX Spotlight: In Conversation with Nate Brown
July 21, 2020
Hiver CX Spotlight
Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing
Keywords: Denise Lee Yohn book, FUSION review, Nate Brown interview, CX book, Hiver book recommendation
The standout book for me in the past two years has been Fusion: How Integrating Brand and Culture Powers the World’s Great Companies by brand leadership expert, Denise Lee Yohn. She brings the essential elements of culture, employee experience, customer experience, and marketing together in a way that no one else can. Absolutely brilliant work.
Top 50 Customer Service Leaders – Best Customer Experience Influencers
July 6, 2020
Netomi Blog
Topic: Customer Experience
Keywords: CX leaders, CX speakers, CX experts, CX consultants, customer experience thought leaders, customer service thought leaders
We feel compelled to introduce our readers to a larger scope of people wo inspire a world of excellent customer experience.
No Labels, No Limits Podcast with Brand Leadership Expert, Denise Lee Yohn
June 25, 2020
No Labels, No Limits Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, brand culture, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, No Labels No Limits Podcast, Sarah Boxx podcast, brand-led culture, organizational purpose
In this episode you’ll learn about the direct links between culture and business results, what an internal brand-led culture is, and why our organizational culture needs to match our brand.
Keeping Brand Values Intact When The Sky Is Falling
June 8, 2020
FCPA Blog
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, brand values, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion, brand and culture alignment, values alignment
Last week I talked with Denise Lee Yohn, author of the bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Our topic was keeping brand values intact — even when the sky is falling.
How Brands Should Communicate Safety While Reopening Businesses During Covid-19
June 8, 2020
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Employee Engagement, Marketing
Keywords: Denise Lee Yohn in AdAge, retail reopening, restaurant reopening, reopening messaging, Covid-19 messaging
Denise Lee Yohn, a brand leadership consultant, says ensure employees are on board with the message. “The last thing you want is to have a message out there on media that isn’t delivered on,” she says.
Compliance Book Club: Fusion with SAI Global and Denise Lee Yohn
May 13, 2020
SAI Global
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: brand-culture fusion, corporate ethics, culture and risk, USION: How Integrating Brand and Culture Powers the World's Greatest Companies, SAI Global Book Club with Denise Lee Yohn, compliance and risk, ethics and brand, compliance professionals, values-based code of conduct
In this episode of Compliance Book Club, we discuss FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, by Denise Lee Yohn in fireside chat and Q&A with the author.
RE-OPENING SOON: How to Prepare Your Frontline for a Post-COVID Reality
April 13, 2020
Nudge Rewards
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee engagement, retail leadership, retail employee experience, COVID 19 strategies, engaging employees in a crisis, Nudge Rewards webinar, Future Stores Digital Summit, restaurant leadership
Join us for a 30-minute presentation on how to prepare your frontline for retail’s post-COVID reality alongside acclaimed brand leadership expert and bestselling author, Denise Lee Yohn.
5 Books to Up Your Marketing Game
April 10, 2020
E Starr Associates
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best marketing books, top marketing books, Evelyn Starr blog, books by Denise Lee Yohn
Denise Lee Yohn is a brand expert who has delved deep into how brand and company culture are inextricably linked. In Fusion, she details the cultural components of the strongest brands and maps a path to aligning your culture with your brand.
FUSION Book Summary by You Exec
March 17, 2020
You Exec
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, FUSION book summary, You Exec book summary
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists? FUSION reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture.
Your Team Leaders Are Crucial To Your Customer Experience
March 11, 2020
Forbes
Topics: Customer Experience, Employee Engagement, Leadership
Keywords: employee experience, customer experience leadership, CX + EX, Chief Experience Officer, CXO, CX leadership
Denise Lee Yohn, a branding expert, asserts in the Harvard Business Review that every company needs a CXO, Chief Experience Officer.
The Next Chapter for Story at Macy’s
March 10, 2020
Advertising Age
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing, Social Media
Keywords: retail customer experience, Macy's customer experience, Story customer experience, Story at Macy's, instagrammable experience, pop-up shop strategy
With any in-store experience, it’s important that marketers like Macy’s understand the who and the why behind their customer, according to Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”
From Chatty Employees To $5 Wine: How Trader Joe’s Turns Customers Into Fanatics
March 9, 2020
CNBC
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Service, Marketing
Keywords: retail customer experience, Trader Joe's customer experience, Denise Lee Yohn on CNBC, Trader Joe's strategy, Trader Joe's product strategy, Trader Joe's merchandising, Trader Joe's choice, Trader Joe's secrets, grocery store customer experience
Fun names or highlighting unique ingredients makes Trader Joe’s products “seem [like] something that you as a shopper can really delight in,” Denise Lee Yohn, a brand-building expert who’s worked with retailers from Target to Burger King, tells CNBC Make It.
A Couple New Yorkers Capitalize on ‘Slime’
March 7, 2020
The Wall Street Journal
Topics: Customer Experience, Brand Experience, Brand Touchpoints, Marketing
Keywords: experience strategy, experiential marketing, pop-up experiences, experience events, Sloomoo experience, slime store
Established brands, from Nike to Baskin Robbins, are increasingly using experience pop-ups as marketing tools to increase their exposure on social media and cultural cache, said Denise Lee Yohn, a brand leadership expert and author.
29 Additional Outstanding Recent Books by Leader to Leader Authors
March 6, 2020
Bruce Rosenstein blog
Topic: Leadership
Keywords: FUSION, top leadership books, best leadership books, leader to leader best books list, bruce rosenstein
Recent books by our authors, who represent the full range of organizational leaders (business/nonprofit/education); and thought leaders.
How Experiential Venues, Built On Sensory Marketing, Are Handling The Coronavirus
March 6, 2020
Advertising Age
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints
Keywords: experience coronavirus, CX coronavirus, Sloomoo Institute experience, Museum of Ice Cream experience, in-person experience, brand experience, experiential marketing, experiential events
“Between customers’ reluctance to put themselves in situations where a lot of people gather, and businesses warning customers about the risks and even companies and organizations restricting people’s activities, we’re already seeing a decline in traffic to in-person and retail venues,” says Denise Lee Yohn, a branding expert and author of What Great Brands Do.
Being Customer-Centric Is Perhaps More Important Than Ever
March 3, 2020
Trade Only Today
Topics: Customer Experience, Corporate Culture, Culture
Keywords: customer centricity, customer-centric culture, customer experience culture, CX culture
Delivering customer-centric experiences should be a culturewide initiative. So says Denise Lee Yohn, writing in the Harvard Business Review.
customer-centric culture
March 1, 2020
Marketoonist
Topics: Customer Experience, Corporate Culture, Culture, Marketing
Keywords: customer centricity, customer-centric culture, customer first culture, customer-centric strategy, marketoonist customer centricity
Denise recommends a few strategies that companies can use to develop a more customer-centric culture, including hiring for customer orientation and facilitating direct interaction with customers.
Mrs. Dash Is Dropping ‘Mrs.’ From Its Name
February 20, 2020
Advertising Age
Topics: Brand Communication, Brand Names, Marketing
Keywords: brand names, rebranding, Mrs. Dash rebrand, Mrs. Dash brand name, Denise Lee Yohn in AdAge
“I doubt the ‘Mrs.’ part of the name had any impact on the product’s appeal so I doubt dropping it will either,” says Denise Lee Yohn, author of the book “What Great Brands Do.”
3 Ways Knowledge Sharing Improves Employee Engagement and Customer Experience
February 19, 2020
Bloomfire
Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement
Keywords: Denise Lee Yohn, employee engagement, employee experience, EX, CX + EX, customer experience employee experience
Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, points out that “employees can and will only deliver experiences to customers that they experience themselves.”
The Power of Culture. An Interview with Denise Lee Yohn
February 9, 2020
B2Branded
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, B2B branding, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture alignment, brand and culture integration, B2B brand and culture, B2B brand strategy, B2B organization culture
Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, discusses the power of culture in B2B organizations.
The Three Stages to Developing a Customer-Centric Culture
January 16, 2020
CX Accelerator
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: customer centricity, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, unique culture, customer-centric culture, authentic culture
In her brilliant book “Fusion: How Integrating Brand and Culture Power’s the World’s Greatest Companies”, Denise Lee Yohn makes it exceptionally clear that this is the linchpin to a customer-centric culture. Compelling organizations are authentic.
How To Build a Brand Experience
January 15, 2020
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Marketing
Keywords: customer experience, brand experience, branding, branding podcast, #CX, How Brands Are Built Podcast, Rob Meyerson podcast
One of my favorite quotes from the season comes from Denise Lee Yohn, who says, “The truth is that all the little things that we do for someone—actually do for them, either in person, if we are in that business model, or as we’re delivering to them the value that we promised—far outweigh the big things that we say we do.”
The Nine Types Of Company Brands And What To Do About Them
December 19, 2019
WARC
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: brand strategy, brand culture, brand positioning, brand types, brand archetypes, Denise Lee Yohn in WARC
Denise Lee Yohn argues that if you want to produce outcomes that differentiate the company, “you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.”
Top 5 Business Books of 2019
December 19, 2019
Gazelles
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Strategy
Keywords: Denise Lee Yohn book, FUSION, CX + EX, Verne Harnish book recommendation, Scale Up book recommendation, top business book 2019, top strategy book 2019
Published in 2018, Fusion made this year’s list because there’s not been a better strategy book written since and I simply missed it when I compiled the list last year.
Digital Diary Magazine – Advisory Board Edition
December 18, 2019
Millennium Alliance
Topics: Business, Leadership, Marketing
Keywords: Denise Lee Yohn, Millennium Alliance, 2020 Predictions, 2020 marketing, Digital Diary
I’ve had the privilege of working for some terrific leaders, so I’ve been inspired by them. But mostly my interest in leadership comes from
my drive for results and my desire to help people create real value for this world.
The Role Of Brands In Unifying Your Teams
December 18, 2019
The Drum
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: brand alignment, brand culture, brand integration, employee brand engagement, corporate brand, Denise Lee Yohn in The Drum
Brand leadership expert, Denise Lee Yohn, comments that, “great brands intentionally and specifically engage their employees with their brands.”
Delivering a More Customer-Centric Experience
December 17, 2019
Smartbrief
Topics: Customer Experience, Corporate Culture, Business, Culture, Marketing
Keywords: customer centricity, #CX, customer-centric culture, customer-centric organization, customer-centric experience
Delivering customer-centric experiences should be a culture-wide initiative, says Denise Lee Yohn of the Harvard Business Review.
When Purpose Not Slogans Drive The Brand
December 16, 2019
Financial Times
Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Social Responsibility
Keywords: corporate culture, employee experience, CX + EX, overarching purpose, GEFCO, Denise Lee Yohn in Financial Times, organisational culture
“The external identity and internal culture need to be integrated and aligned,” says Denise Lee Yohn, brand leadership expert, and best-selling author. “If you don’t have it, at best you don’t fulfil your promises and at worst you open up the organisation to problems.”
Denise Lee Yohn On The Brands To Watch In 2020
December 15, 2019
Six Pixels of Separation Podcast
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Identity, Brand Strategy, Brand Touchpoints, Business, Marketing
Keywords: brand trends, Six Pixels of Separation podcast, Mitch Joel podcast, Brands To Watch in 2020, Denise Lee Yohn on Six Pixels, Future of brands, top brands in 2020, brand predictions
What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding.
10 CEOs On The Business Books On Their Holiday Wish Lists
December 13, 2019
Fast Company
Topics: Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn book, FUSION, best business books 2019, top business books 2019, books recommended by CEOs, Jen Derks, Four Fin Creative, Fast Company best books
“As leader of a branding firm, I’m increasingly interested in the blurry line between brand building and culture building,” says Jen Derks, creative director and founder of Four Fin Creative.
10 Books for Your CX Holiday Wishlist
December 12, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Experience, Culture, Employee Engagement
Keywords: Denise Lee Yohn, FUSION, Best CX books, top CX books, CX book recommendations, Worthix
FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
Denise Lee Yohn Fuses Brand, Business, and Culture
December 9, 2019
How Brands Are Built
Topics: Customer Experience, Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Social Responsibility
Keywords: customer experience, brand strategy, branding, brand touchpoint wheel, employee experience, employer brand, recommended business books, employment brand, organziational culture, REI brand, WeWork brand, brand consulting
Denise and I talk about the relationship between brand and business, why it’s important to “sweat the small stuff,” brand experience versus employee experience, and her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Useful List: Books Recommended by Branding Experts
December 9, 2019
How Brands Are Built
Topics: Corporate Culture, Brand Delivery, Business
Keywords: What Great Brands Do, top business books, FUSION, recommended business books, recommending branding books, recommended reading list
On this season of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of favorites.
The CX Trends to Watch in 2020, According to the Experts
December 5, 2019
Bloomfire
Topics: Customer Experience, Brand Experience, Employee Engagement
Keywords: customer experience strategy, employee experience, CX + EX, CX trends, CX 2020, CX predictions
The way your employees experience your company influences the customer experience. Denise Lee Yohn, keynote speaker and author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, thinks that in 2020, company leaders will be paying more attention to this connection.
What Women Really Want From Their Employers
October 11, 2019
Entrepreneur
Topics: Corporate Culture, Employee Engagement
Keywords: employee engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, employer brand, employment brand, employeee experience, female employees, Eli Carlson Entrepreneur
“Enlightened employers go beyond meeting the basic needs of their employees and seek to truly understand how to engage them,” says Denise Lee Yohn, brand leadership expert and author of the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Domotex USA 2020 Opens Registration, Lines Up Keynote
September 16, 2019
Furniture Today
Topics: Customer Experience, Brand Experience, Business, Leadership
Keywords: branding speaker, Denise Lee Yohn speaker, DOMOTEX USA, Domotex keynote speaker
Denise Lee Yohn, an authority on building exceptional brands and great organizations, will deliver the show’s opening keynote address on Feb. 6.
Kim Kardashian’s SKIMS Shapewear Line Reportedly Made $2 Million on Launch Day
September 11, 2019
COMPLEX
Topics: Brand Names, Business, Marketing, Social Media
Keywords: brand name selection, Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, Kim Kardashian West brand, brand naming strategy
While Kardashian said the original Kimono title was decided upon “with the best intentions” when announcing the eventual name change, AdAge noted that such a sentiment is unlikely given the social media-driven nature of the entire Kardashian branding. “It’s more likely that she simply ignored them,” Denise Lee Yohn wrote in the piece, published Sept. 3.
20 Customer Experience Influencers You Should Follow NOW
September 5, 2019
LIveHelpNow
Topics: Customer Experience, Brand Experience
Keywords: Denise Lee Yohn speaker, customer experience speakers, customer experience experts, CX speakers, branding speakers, Denise Lee Yohn CX
Denise will show you where brand and customer experience collide, and provide you with the strategies you need to successfully marry the two.
How Did Two Friends Build Revolve Into A Fashion Empire? With Instagram Influencers, Of Course
August 25, 2019
L.A. Times
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing, Social Media
Keywords: retail strategy, Revolve Group, $RVLV, Revolve apparel, Revolve clothing, Michael Mente, Mike Karanikolas, retail social media, social media influencer strategy
Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said, “Revolve’s strategy has been a smart one so far, but it needs to be looking for the next wave to ride if it wants to offset these risks and retain its position as a pioneer.”
Employee Experience: The Key To Talent Retention And Recruitment
August 2, 2019
TechCentral
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee culture, corporate culture, organizational culture, workplace culture, employee experience, EX, employer brand
While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.
When Workers Take a Stand
August 1, 2019
Out Of Office
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility
Keywords: employee engagement, core values, employee activism, leadership values
One key for employers: Understanding and articulating company values, says Denise Lee Yohn, a brand leadership expert and author of What Great Brands Do.
What Is Employee Experience? Your Key To Talent Retention And Recruitment
August 1, 2019
IT World
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee culture, corporate culture, workplace culture, employee experience, EX, employer brand
While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.
Why Experiential Marketing May Have Reached Its Peak
July 29, 2019
Advertising Age
Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Social Media
Keywords: brand experience, Denise Lee Yohn in Ad Age, experience economy, experiential marketing, brand activation, Instagram experience, Gen Z consumers
“There is a commercial side to all of this—obviously people are trying to make money,” says Denise Lee Yohn, a brand leadership expert and author of “What Great Brands Do.”
Customer Loyalty and the Importance of Brand Messaging
July 26, 2019
Airy Blog
Topics: Brand Loyalty, Brand Communication, Brand Delivery, Marketing
Keywords: What Great Brands Do, brand strategy, brand-building, branding principles, Airy blog
In her book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, Denise Lee Yohn analyzed major brands like Starbucks, REI, IBM, and Lulemon and found that there are seven important principles that drive the success of these organizations.
How To Build A Winning Brand Culture And Attract Audiences
July 12, 2019
Formulate Blog
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee culture, brand culture, brand culture alignment, brand culture integration, FUSION, Formulate blog, Denise Lee Yohn on culture
Author, Denise LeeYohn , of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (2018) says, “Fully integrating and aligning your brand and culture produces meaningful, powerful results that affect your whole business.”
Bringing Culture and Your Brand Together
July 3, 2019
Scaling Up Business Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership, Small Businss
Keywords: brand culture, brand culture alignment, brand culture integration, Denise Lee Yohn podcast, FUSION, Scaling Up Business Podcast, Bill Gallagher podcast
Culture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync.
Why (And How) Hint Is Breaking The Rules Of Brand Extensions
June 27, 2019
Advertising Age
Topics: Health/Fitness/Wellness, Brand Extensions, Business, Strategy
Keywords: Denise Lee Yohn in Ad Age, Hint brand extension, Hint brand strategy, Hint water brand, Kara Goldin, brand extensions, brand equity
“When you see yourself as someone contributing to society and helping customers in a meaningful way, naturally you’re thinking about, ‘what other problems can I solve?’” says brand leadership expert Denise Lee Yohn, author of “What Great Brands Do.”
Voices of CX Season 3: The Highlights
June 27, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand culture, #CX, Denise Lee Yohn podcast, Worthix blog, Voices of CX podcast
Denise Lee Yohn’s forte is branding, and the powerful customer experience that comes from deeply integrating a brand with its culture.
Employee Experience: Why Happy Employees Make Happy Customers
June 20, 2019
Bonfyre Blog
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, CX + EX
For Forbes, Yohn emphasizes that Employee Experience is something that occurs throughout an employee’s tenure with an organization.
How CSMs Become Heroes in Your Company’s Customer-First Quest
June 19, 2019
Userlane
Topics: Customer Experience, Brand Experience, Marketing
Keywords: customer centricity, customer experience strategy, #CX, CX + EX, customer first
According to brand and leadership expert Denise Lee Yohn, businesses have been trying to adopt customer centricity for over two decades now.
Are Your Company’s Brand and Culture Aligned?
June 17, 2019
Fast Company
Topics: Corporate Culture, Culture, Leadership
Keywords: brand alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Fast Company, brand and culture alignment, brand plus culture, culture alignment
According to Denise Lee Yohn, a brand expert whose latest book is FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, the solution is a holistic approach that begins in the C-suite and must be communicated clearly throughout the company.
Unique Is Unstoppable
June 14, 2019
Verne Harnish blog
Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership, Small Businss
Keywords: Denise Lee Yohn, brand culture, ScaleUp Summit, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, unique culture, scale culture, brand uniqueness
Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, noted in her keynote at the ScaleUp Summit, you don’t want to strive for better, you want to strive to be unique!
3 Powerful Ways to Define Your Unique Employer Brand
June 14, 2019
Bonusly
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, employer brand, employment brand
As employer brand expert Denise Lee Yohn says, “you can’t expect your employees to deliver to customers what they don’t experience themselves.”
Is a Recession Coming? How Insurers Can Prepare for a Downturn
June 5, 2019
BOLT Solutions Blog
Topics: Corporate Culture, Brand Loyalty, Business, Culture, Leadership
Keywords: brand loyalty, brand and culture, recession strategy, BOLT Solutions blog on recession, economic downturn strategy
One way to strengthen customer relationships now is to focus on aligning internal culture with external branding, says Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.
Reading the Signs of the Time
June 4, 2019
HR Executive
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility
Keywords: employee engagement, employee activism, CEO activism, Google employee walkout, Microsoft employee protest, HR leadership, employee leadership, employee communication, Denise Lee Yohn in HR Executive
“In the changing workplace, employees expect to have a voice in how the company is run,” says Denise Lee Yohn, an author and consultant on brand building who has written about the employee-activism surge.
Closing the Gap Between Brand Vision and Customer Expectations with Denise Lee Yohn
May 13, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement, Marketing
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, brand-culture fusion, CX + EX, Worthix podcast, Mary Drumond podcast
Denise Lee Yohn talks with Worthix’s Mary Drumond about the integration of brand and culture and of CX and EX.
What’s Ahead for Best Buy’s New CEO?
April 15, 2019
NPR Marketplace
Topics: Brand Delivery, Business, Leadership
Keywords: Denise Lee Yohn interview, Best Buy CEO, Corrie Barry CEO, Best Buy strategy, Best Buy future, Denise Lee Yohn on Marketplace
Best Buy is getting a new CEO. Denise Lee Yohn says she should focus the company on services.
How Bonobos Became the ‘DNVB College’
April 10, 2019
Retail Dive
Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, Denise Lee Yohn interview, start-up culture, Bonobos culture, Bonobos CEO Micky Onvural, Denise Lee Yohn on RetailDive
Culture has become a stronger factor in employees’ decision making and one that embraces entrepreneurship and autonomy is increasingly appealing as more companies take cues from the tech industry, according to culture and brand leadership expert Denise Lee Yohn.
#onethingseries: Fusing Your Brand & Culture w/ Denise Lee Yohn
April 7, 2019
The Schoolhouse 302
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, FUSION podcast, The Schoolhouse 203 podcast, Joseph Jones, T.J. Vari, #onethingseries, culture-building podcast, workplace culture podcast
Denise Lee Yohn’s interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out.
Customer Experience, Economy Take Center Stage at Hunter
March 21, 2019
Hotel Business
Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Business
Keywords: Denise Lee Yohn keynote, hotel customer experience, Hunter Hotel Conference, Hunter Hotel Advisors, hotel brand loyalty, hospitality customer experience
On customer experience, Denise Lee Yohn, business leadership expert, noted loyal customers cost less than acquiring new ones, are less price sensitive and generate positive word of mouth.
Denise Lee Yohn On the Power of Brand-Culture Fusion
March 14, 2019
Company Culture Hackathon
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, brand identity, company culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Company Culture Hackathon interview
As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.
How to Create a Culture Led Brand
March 12, 2019
Fitness Business Podcast
Topics: Health/Fitness/Wellness, Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, company culture, workplace culture, Fitness Business Podcast interview, IHRSA interview, brand + culture = results, fitness club culture, healthy club culture
Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.
CBI Interview: Denise Lee Yohn
March 1, 2019
Club Business International
Topics: Digital Health, Health/Fitness/Wellness, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand culture, brand leadership, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Club Business International, IHRSA 2019, Denise Lee Yohn at IHRSA
Brand authority Denise Lee Yohn will show you how to become a brand leader during her keynote presentation at IHRSA 2019.
Customer-Oriented Thinking For Many Retailers Yet Another Elusive Concept
February 19, 2019
RetailTrends
Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Marketing
Keywords: Denise Lee Yohn interview, retail workplace culture, customer-centricity, customer-centric culture, Retailtrends, Retail corporate culture, retail customer centric
Retailers should stop putting too much energy in building a – superficial – customer oriented image rather than in a customer-oriented corporate culture.
Fusion: How Companies Should Align Their Purpose Of Business With The Brand
February 17, 2019
Financial Express
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: corporate culture, Denise Lee Yohn book review, workplace culture, business purpose, culture & brand, FUSION review, culture and brand alignment, Madan Sabnavis book review
This book is definitely a very useful one for companies that want to identify what they really stand for because, once this is decided, the fusion can take place with the brand and vice-versa.
Fusion: How Companies Should Align Their Purpose of Business With the Brand
February 17, 2019
Financial Express
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: book on branding, brand-culture fusion, FUSION book review, Denise Lee Yohn Book review. book on culture
Denise Yohn takes us through how companies should align their purpose of business with that of the brand.
What Is Employee Experience and How Is It Different From Engagement?
February 11, 2019
Bonfyre Blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: workplace culture, Bonfyre app blog, employee experience vs. employee engagement, workplace experience
Forbes contributor Denise Lee Yohn notes this is the key distinguishing factor between engagement and employee experience.
Brand Building Lessons Learned At Spark.Me Conference
January 29, 2019
Matt Lambert Blog
Topics: Brand Delivery, Brand Touchpoints, Business, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, great brands start inside, keynote speaker, keynote speaker on brand-building, Spark.me, Matt Lambert blog, Spark dot me, branding keynote speaker, montenegro marketing conference
Denise Lee Yohn, a brand building expert, recognized that strong, healthy brands are strong and healthy internally first.
Key to Brand Success Is To Examine Organizational Culture
January 16, 2019
Samsung Newsroom
Topics: Corporate Culture, Business, Culture, Marketing
Keywords: brand-building, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Samsung Newsroom interview Denise Lee Yohn
How did the leaders who created great organizations create their own brands? And how was the organizational culture that led to the brand’s success created and shared? Here are trustworthy answers to the questions from author Denise Lee Yohn.
Great Ideas: FUSION By Denise Lee Yohn
January 9, 2019
The Growth Faculty
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand-building, employee engagement, Denise Lee Yohn interview, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, brand types, The Growth Faculty interview
In our interview with Denise Lee Yohn, we learned key lessons from her 25 years’ experience helping companies accelerate their growth by building strong brands.
The ‘Frozen Middle’ Can Make Or Break a Compliance Program
January 8, 2019
The FCPA Blog
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture and compliance, Denise Lee Yohn on FCPA Blog, middle manager engagement, culture roadmap
Denise Lee Yohn is a go-to expert on brand-building for national media outlets. She’s also a popular speaker and consultant, and an influential writer. I talked to her about her 2018 bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
The Top 20 CX Articles of 2018
December 28, 2018
Usabilla Blog
Topics: Customer Experience, Business
Keywords: customer centricity, customer-centric culture, usabilla blog, top CX articles, top articles on customer experience, Denise Lee Yohn article, CX data, customer driven culture
Do you ever feel overwhelmed by the immense amount of CX data? How do you aggregate all of it, and even then, how do you make it actionable? HBR’s Denise Lee Yohn provides a great step-by-step guide to deal with these issues
The 30 Best Business Books of 2018
December 21, 2018
Soundview Executive Book Summaries
Topics: Corporate Culture, Brand Delivery, Leadership
Keywords: business book best seller, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books, best books 2019, recommended books 2019, Soundview Summaries book recommendation
As you know, every year we scour through thousands of business books and select the titles that we believe have the ideas and concepts that are instrumental to the professional development of our subscribers.
13 Holiday Reading Recommendations from 2018’s Popular Authors
December 14, 2018
Topic: Business
Keywords: recommended reading, Denise Lee Yohn books, best books 2018
We asked the authors of some of this year’s most popular LinkedIn Weekend Essays to share with us the best book they read in 2018. From marketing pro tips to Arabic horror fiction, here are their favorites.
Best Customer Experience Books of 2018
December 5, 2018
eglobalis
Topics: Customer Experience, Brand Experience
Keywords: Denise Lee Yohn book, customer experience books, Best CX books, best business books 2019, top business books 2019, recommended reading 2019, CX books
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by the always smart, generous and charming Denise Lee Yohn.
Ten Retail Brands to Watch in 2019
December 5, 2018
Chain Store Age
Topics: Restaurants and Retail, Business, Marketing
Keywords: retail trends, Denise Lee Yohn in Chain Store Age, top retail brands 2019, top restaurant brands 2019, top retail companies 2019, top restaurant companies 2019, restaurant trends, brand to watch in 2019
Brand-building consultant and author Denise Lee Yohn has released her annual Brands to Watch list — the brands that she will be keeping her eye on in the coming year. There are 26 companies on the list (one for each letter of the alphabet), with retail and restaurant brands accounting for 10 of the spots. Here is Yohn’s take on the top 10 brands
Best Two Chapters I Read In 2018
December 5, 2018
Gazelles
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn book review, Gazelles book recommendation, Verne Harnish book recommendation, employee experience book, employee engagement book, human resources book, best book of 2018, best business book 2018
Go right to Chapters 5 & 6 in Denise Lee Yohn’s new book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (https://amzn.to/2Po3t9o). Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts.
Leveraging Thought Leadership With Peter Winick – Episode 73 – Denise Lee Yohn
December 4, 2018
Thought Leadership Leverage
Topics: Business, Leadership, Marketing
Keywords: Denise Lee Yohn interview, book writing tips, Peter Winick interview, thought leadership marketing, thought leadership strategy, how to write a book, how to become a professional speaker, writing a book, getting your book published
Peter welcomes Denise Lee Yohn, brand building expert and author of “Fusion” and “What Great Brands Do”. Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
Employee Experience Essentials
December 4, 2018
ATD Association for Talent Development
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, employee experience, workforce engagement, Association for Talent Denise Lee Yohn, talent strategies
“Employee experience and employee engagement are related, but the former is the means to the latter,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Inside the Longlist: Marketing & Sales 2018
November 29, 2018
800-CEO-READ
Topics: Corporate Culture, Brand Delivery, Business, Culture, Marketing
Keywords: Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books 2018, 800 CEO READ Best Business Books, 800 CEO READ book review, top business books 2018, book recomendations 2018
The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these “two atomic nuclei” of business together to align your organization and power growth.
Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences
November 28, 2018
emarsys
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Experience, Brand Touchpoints, Employee Engagement, Marketing
Keywords: Denise Lee Yohn interview, retail trends, retail marketing trends, customer experience trends, future of retail, employy experience customer experience, emarsys interview, retail tech trends
Seasoned brand leadership and marketing leader Denise Lee Yohn joins the show to dish out insights on retail marketing leadership, common challenges to tech adoption, and customer experience, innovation, and more
How To Improve Customer Experience: 2019 Trends, Strategy, & Examples
November 27, 2018
HotJar
Topics: Customer Experience, Employee Engagement
Keywords: customer experience trends, Denise Lee Yohn customer experience, customer experience employee engagement, customer experience employee experience, customer experience culture, customer experience report, customer experience insights
Employees can and will only deliver experiences to customers that they experience themselves. — Denise Lee Yohn – Brand Leadership Expert and Author of FUSION
Rainmaker’s Roundup: Interview with Denise Lee Yohn
November 15, 2018
Rainmaker TV
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Rainmaker's Roundup, Mark Iorio Interview
Are you interested in building a unique Brand and Culture for your business? Denise Lee Yohn is a Brand Leadership Expert, Speaker and Author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise causes us to change our fundamental thinking on Brand and Culture.
Episode 48: The Importance of Using Specific Words in External and Internal Communications
November 13, 2018
Experience This Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, culture-building, FUSION book review, The Experience This Podcast interview, employee brnad engagement, workplace culture and brnad identity
Denise Lee Yohn’s new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” offers a unique perspective on how a company’s employee culture must be tied to the external brand image.
The 2018 800-CEO-READ Business Book Awards Longlist
November 8, 2018
800-CEO-READ
Topic:
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, 800 CEO Read best books, best business books 2018, recommended business books, best business book awards
The books of 2018 have been as helpful in challenging business at this inflection point in our history as it has in championing new approaches and ideas to move it forward.
What A Great Brand Can Do For Your Organization
November 8, 2018
Troy Media
Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, brand-building strategy, FUSION, Troy Media inteview, Canada's Business interview, brand-building books
Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees.
Best Business Books 2018: Marketing
November 5, 2018
strategy+business
Topics: Corporate Culture, Business, Culture, Leadership, Marketing
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, best business books 2018, best marketing books 2018, best business books strategy+business, recommended business books
Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.
Marketing Expert’s Epiphany: Brand Success Depends on Culture
October 29, 2018
Engagement Strategies Media
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: corporate culture, Denise Lee Yohn interview, employee engagement strategy, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, customer-centricity, customer-centric culture
To Denise Lee Yohn, culture is the foundation of successful brands, and sustainable success belongs to organizations that learn how to make the connection.
15 Influencers Changing the CX Game
October 25, 2018
Digital Adoption 101
Topic: Customer Experience
Keywords: CX influencers, CX leaders, WalkMe, customer experience speakers
Denise Lee Yohn is a brand leadership expert and sought-after writer for her well known publications. She has made a name for herself by using her talents to help brands achieve ultimate success.
From Fast To Fancy: Qsrs Go Upscale To Compete With Fast Casual
October 15, 2018
Restaurant Dive
Topics: Restaurants and Retail, Brand Extensions, Innovation
Keywords: restaurant branding, brand extension, brand evolution, fast food brand strategy, fast food customer experience, restaurant customer experience, QSR upscale, fast casual vs. fast food
The Cantina concept is a significant shift from Taco Bell’s smaller, traditional fast food concept that dates back to 1962. But Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said such an approach makes sense for this brand specifically.
Culture Is Key to Brand Building
October 8, 2018
ANA
Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement, Marketing
Keywords: employee engagement, corporate culture, employee brand engagement, workplace culture, brand and culture, marketing and HR, CMO culture, marketing and culture, EX and CX, employee experience and customer experience
“Brand and culture should be tightly integrated and aligned; you need to have a mutually reinforcing relationship between the two,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Pre-Launch News Roundup for Scramble
September 28, 2018
Liquid Agency Blog
Topics: Brand Strategy, Business, Culture
Keywords: Marty Neumeier Denise Lee Yohn, SCRAMBLE book, What Great Brands Do book, FUSION book
Denise Lee Yohn burst on the scene with What Great Brands Do, a book that gives leaders a full set of principles and tools to build world-class brands.
After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort
September 19, 2018
AdWeek
Topics: Brand Touchpoints, Business, Marketing, Social Responsibility
Keywords: corporate social responsibility, csr, brand involvement in relief efforts, Hurricane Florence relief
According to brand expert Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, these corporations have good reason to proceed with caution.
HBR Feature: It’s Brand Engagement, Not Just Employee Engagement, That Counts
September 18, 2018
Engagement Strategies Media
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, corporate culture, employee brand engagement, workplace culture, Enterprise Engagement Association, engagement strategies media, workforce engagement
In a recent Harvard Business Review article, ‘Engaging Employees Starts With Remembering What You’re Your Company Stands For,’ brand consultant and author Denise Lee Yohn argues that engagement has little value unless it connects employees to the brand. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement – what the EEA calls Enterprise Engagement.
Book Review: Compliance Lessons of Fusing Brand and Culture
September 5, 2018
Compliance Week
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: corporate culture, business book review, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Richard Bistrong, compliance culture
Denise Lee Yohn, in a wonderful work, “Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies,” sets out a compelling proposition on how we can inspire our employees, just as much as our customers, in our branding initiatives.
Value Statement: Defining the Heart of Your Company
August 31, 2018
Process.St
Topics: Business, Leadership
Keywords: corporate values, core values, vision statements, value statements, values statement
Brand expert Denise Lee Yohn recommends five words in particular to completely ban from the statement altogether:
LEE-Adding the Way in Brand Leadership!
August 29, 2018
Brand Knew
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn interview, What Great Brands Do interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture
Prolific Writer, Speaker, Consultant. Denise Lee Yohn has over the years dismantled conventional norms and articulated her own code on how to achieve true brand leadership.
Marketing Is Culture. Culture Is Marketing.
August 28, 2018
Ron Immink Blog
Topics: Corporate Culture, Business, Culture, Employee Engagement, Marketing
Keywords: brand building, Denise Lee Yohn book review, culture-building, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review, culture & marketing, culture & brand
Culture is the new marketing.
To Get Customer Experience Right, Marketers Should Think About Employee Experience Too
August 24, 2018
CNBC
Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing
Keywords: customer experience, Denise Lee Yohn on CNBC, #CX, employee experience, EX, employee enagagement, marketing and customer experience, employee experience design, Adobe CX & EX, Airbnb EX
A marketer’s primary focus is on the customer, but delivering the right customer experience means thinking about employees first.
Why September Is the Perfect Time to Focus On Employee Experience
August 22, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, employment experience
Denise Yohn, a branding expert and contributor to HBR provides a great case study on how she helped define the employee journey for one of her clients.
Nike, Women and Retail’s Big Corporate Culture Problem
August 20, 2018
Retail Dive
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn interview, brand-culture fusion, Nike corporate culture, Nike culture crisis, retail industry culture, retailer corporate culture, retailer workplace culture, brand and culture alignment, brand and culture integration
As culture and brand leadership expert Denise Lee Yohn notes, the retail industry as a whole has a culture problem.
Denise Lee Yohn on the Marriage of Brand and Culture
August 14, 2018
Better Than Before Podcast
Topics: Corporate Culture, Brand Identity, Brand Strategy, Culture, Leadership
Keywords: Denise Lee Yohn interview, branding podcast, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Tony Richards podcast, Better Than Before podcast, Leadership podcast, culture podcast
Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses.
Firm Culture As Your Competitive Recruiting and Engagement Advantage
August 7, 2018
Law.com
Topic:
Keywords: corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, law firm culture, attorney culture, professional services culture
Denise Lee Yohn, in her 2017 Harvard Business Review article, “Why Your Company Culture Should Match Your Brand,” points out “how you operate on the inside should be inextricably linked with how you want to be perceived on the outside.”
What’s In It For Me? Harness The Power Of Fusing Brand With Culture.
August 5, 2018
Blinkist
Topics: Corporate Culture, Business, Culture
Keywords: corporate culture, workplace culture, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, Blinkist Daily, FUSION on Blinkist, Denise Lee Yohn on Blinkist
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
Culture, Brand & the Board
August 1, 2018
Directors & Boards
Topics: Corporate Culture, Business, Culture, Leadership, Strategy
Keywords: culture and brand, culture leadership, board of directors & corporate culture, board of directors & workplace culture, culture and strategy, culture risk
What You Need To Know About Ralph Nader’s Crusade To Save Southwest’s Nuts
July 24, 2018
Forbes
Topics: Customer Experience, Brand Communication, Brand Touchpoints, Business
Keywords: Southwest peanuts, Ralph Nader Southwest, Southwest brand identity, Southwest customer experience
“Southwest has such a distinctive, powerful identity that one small change won’t detract from it,” says brand expert and fellow Forbes contributor Denise Lee Yohn.
How to Integrate Brand and Culture (and Why You Should)
July 19, 2018
Marketing Profs
Topics: Corporate Culture, Culture, Employee Engagement, Marketing, Small Businss
Keywords: employee engagement, employee culture, corporate culture, Denise Lee Yohn interview, small business culture, brand and culture, MarketingProfs podcast, Marketing Smarts podcast, Kerry O'Shea Gorgone podcast, marketing and HR, B2B culture
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.
From Both Sides: How Employers and Employees Can Increase Employee Engagement
July 19, 2018
Bob the BA Blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn, employee engagement, employer branding, employee brand engagement
Brand leadership expert Denise Lee Yohn highlights three dimensions of actively engaged employees.
How Much Does Culture Matter In Branding?
July 17, 2018
Retail Dive
Topics: Restaurants and Retail, Corporate Culture, Business, Culture
Keywords: corporate culture, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, retail culture, brand-culture fusion, retail workplace culture, RetailDive
Culture and brand ought to go hand in hand, argues Denise Lee Yohn in her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.”
From Denise Lee Yohn: Storytelling Isn’t Enough
July 13, 2018
Wally Bock's The Writing Edge
Topics: Brand Communication, Marketing
Keywords: storytelling, Wally Bock The Writing Edge, book writing
Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling for business.
How Integrating Brand and Culture Powers The Biggest Companies
July 13, 2018
Business Elevation Show
Topics: Corporate Culture, Business, Culture
Keywords: Denise Lee Yohn interview, FUSION interview, Business Elevation podcast, Business Elevation Show, Chris Cooper podcast, Chris Cooper show, culture-building interview
Join us this week as Denise Lee Yohn helps us to crack the code on culture-building!
Nike Knows What Angelenos Like To Buy. Its New Data-Driven Store Will Stock Those Products
July 12, 2018
L.A. Times
Topics: Restaurants and Retail, Customer Experience, Innovation
Keywords: retail customer experience, Ron White Los Angeles Times, Nike concept store, Nike retail strategy, Nike retail innovation, Nike by Melrose, Nike store in Los Angeles, Nike digital retail, retail personalization
Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences. Denise Lee Yohn, an author and retail brands expert expects the store will be a hit.
Is Your Culture Your Brand?
July 11, 2018
Retail Wire
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, culture-building, FUSION
In her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” Denise Lee Yohn said companies typically delegate brand-building to marketing and culture-building to human resources, “and never the two shall meet. That creates a big gap between how a company wants to be perceived and how it really is.”
The Best Business Books of 2018
July 9, 2018
Bookbub
Topics: Corporate Culture, Business, Culture
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, business book recommendations, bookbub best business books, best business books of 2018
We collected some of the best business books 2018 has brought us so far to give you that extra pep you need to follow-through with your career goals.
This Week In Small Business
July 2, 2018
Susan Solovic Blog
Topics: Restaurants and Retail, Brand Touchpoints, Small Businss
Keywords: trader joe's, retail customer experience, grocery store trends, Trader Joe's strategy
In her Forbes article, Denise Lee Yohn details six surprising facts that explain the secrets to the success of Trader Joe’s.
Is Your Culture Your Brand?
June 27, 2018
Knowledge@Wharton
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand building, Denise Lee Yohn on Knowledge@Wharton, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building
Take a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. In her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture.
Book Review: ‘Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies’ by Denise Lee Yohn
June 22, 2018
San Francisco Review of Books
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Robert Morris book review, business book review, branding book review, Denise Lee Yohn book review, FUSION book review, San Francisco Review of Books, culture book review
In this book, Denise Lee Yohn explains persuasively that fully integrating a brand and culture can produce meaningful, powerful results that affect and entire business.
Did Intel Go Too Far in Forcing Out CEO Brian Krzanich?
June 21, 2018
CNBC Power Lunch
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Brian Krzanich resignation, Intel CEO resignation, Intel CEO fired, Denise Lee Yohn in CNBC, board of directors culture, Intel core values, Intel employee policies, no fraternization policy
Joanne Lipman, “That’s What She Said” author, and Denise Yohn, “What Great Brands Do” author, discuss whether Intel went too far in forcing the resignation of CEO Brian Krzanich following revelations he had a consensual relationship with an Intel employee.
Spark.me 2018 – Interview with Denise Lee Yohn
June 18, 2018
Business Magazine Albania
Topics: Brand Delivery, Business
Keywords: Denise Lee Yohn interview, Spark.Me conference, Montenegro conference, Business Magazine Albania interview, Fiorela Jaupi interview, brand-building interview
Interview by Fiorela Jaupi with Denise Lee Yohn, speaker at Spark.me conference, about brand-building.
Heady Cocktail
June 17, 2018
Business Today
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: business book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, FUSION book review, book on corporate culture, book on workplace culture, book on Amazon culture, recommended business book
Through examples of some of the world’s most valued companies, the author illustrates how business leaders can achieve the brand-culture alignment.
A Battle For World Cup Supremacy Happens Off The Pitch
June 14, 2018
NPR Marketplace
Topics: Brand Communication, Marketing
Keywords: Adidas sponsorship, Nike vs. Adidas, World Cup sponsorship, World Cup advertising, Denise Lee Yohn on NPR, Nike sponsorship, Nike advertising, Adidas advertising
Denise Lee Yohn, author of “What Great Brands Do,” said there’s an irony here. “The World Cup is supposed to be about soccer, but it’s really about these two brands.”
Use Brand to Attract Top Talent: Q&A With Denise Lee Yohn
June 14, 2018
ATD Association for Talent Development
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand-building, employment branding, employer branding, brand culture alignment, brand culture integration, brand-culture fusion, culture-building, brand talent acquisition, Denise Lee Yohn on ATD, Association for Talent Development interview, talent culture strategy
I spoke with brand expert Denise Lee Yohn to get her insights on the connection between culture and brand.
5 Effective Ways to Invest in the Middle
June 6, 2018
Business.com
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, middle managers, culture-building, culture leadership
Branding and culture expert Denise Lee Yohn explains that middle managers, “wield the most influence on employees’ daily experiences,” due to their frequent interactions with direct reports.
Why This Tech Company Gives Employees $1,500 To “Try Something New”
June 5, 2018
Fast Company
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee culture, organizational culture, workplace culture, culture-building, Qualtrics experience bonus, Qualtrics employee engagement, Qualtrics culture, employee perks, employee bonus, Denise Lee Yohn in Fast Company
Before you offer a unique perk, it’s important to know why you’re doing it as it won’t necessarily improve culture, says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Fusion: Integrating Brand and Culture
June 5, 2018
Culture Talk
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee culture, Denise Lee Yohn interview, brand-culture fusion, culture-building, Amazon culture, CultureTalk interview, Cynthia Forstmann interview, Natura culture
Last month, I had a chance to welcome Denise Lee Yohn to our latest episode of CultureTalk at Work. Denise is an author, speaker, and consultant on building great brands and enduring organizations. The interview that follows is based on Denise’s latest book, titled, Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies which was just released.
Sweetening the Pot
June 1, 2018
Contagious
Topics: Brand Communication, Brand Delivery, Brand Extensions, Brand Strategy, Design, Marketing
Keywords: Chobani brand strategy, brand extension, chobani marketing strategy, chobani business strategy, denise lee yohn in contagious magazine, lifestyle brand strategy, chobani rebranding
‘It was not only a terrlfic product,’ savs brand leadership consultant Denise Lee Yohn. ‘It synced nicely with the food trends and food demand that customers had.”
Highlights of the Spark.me 2018
May 28, 2018
Total Montenegran News
Topics: Brand Communication, Brand Delivery, Brand Strategy, Business
Keywords: branding speaker, Denise Lee Yohn speaker, keynote speaker, brand-building speaker, Spark.me, Montenegro conference, Montenegro branding, Vladimir Vulic, digital marketing conference
We made efforts to bring the best and most famous speakers of the business including Denise Lee Yohn (Branding expert, consultant and author of several bestsellers).
‘Tis the Season to be Spending?
May 23, 2018
Economic Times
Topics: Restaurants and Retail, Marketing, Sales
Keywords: retail shopping trends, holiday shopping season, retail sales strategy, consumer shopping trends, Black Friday sales trends
In an article in HBR.org ‘Why Retailers Should Retire Holiday Shopping Season’, Denise Lee Yohn argues that the consumer is becoming more aware of the traps of shopping frenzy.
Brand Culture
May 21, 2018
Extraordinary Podcast
Topics: Corporate Culture, Brand Strategy, Culture
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, Tobias Dahlberg podcast, Extraodinary podcast
Listen to the great Denise Lee Yohn on Extraordinary with Tobias Dahlberg explain how to solve perhaps the most challenging area of brand building, i.e. Brand Culture.
It Is All About Power
May 18, 2018
Topics: Corporate Culture, Business, Culture, Small Businss
Keywords: Denise Lee Yohn book review, brand and culture, FUSION book review, The Telegraph India book review, book for entrepreneurs, book for start-ups
FUSION: HOW INTEGRATING BRAND AND CULTURE POWERS THE WORLD’S GREATEST COMPANIES (Nicholas Brealey, Rs 499) by Denise Lee Yohn could turn out to be immensely helpful for budding entrepreneurs.
How to Build a Rockstar Brand
May 17, 2018
Convene
Topics: Corporate Culture, Business, Culture, Marketing
Keywords: What Great Brands Do, association branding, PCMA Convene magazine, PCMA Education Conference, Denise Lee Yohn branding speaker, conference branding, meeting planner branding
Denise Lee Yohn — author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and a new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — will bring that passion about brands to Cleveland and the PCMA Education Conference audience as the Opening Main Stage speaker on June 11. She recently spoke with Convene about how she will outline the steps to building a strong brand in order for associations and organizations to manage today’s challenges.
Chobani’s Quest for a Bigger Pot
May 16, 2018
Contagious
Topics: Brand Value, Brand Communication, Brand Strategy, Brand Touchpoints, Marketing
Keywords: Chobani brand strategy, chobani re-branding, chobani competitive positioning, chobani evolution, Hamdi Ulekaya strategy, Denise Lee Yohn in Contagious, James Swift chobani
‘The benefits are that your brand is not commoditised and you’re not always competing on price,’ says brand leadership consultant, Denise Lee Yohn.
20 New Marketing & Communications Books Worth A Look
May 11, 2018
Topics: Customer Experience, Corporate Culture, Business, Marketing
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, LinkedIn best books, LinkedIn book recommendations, Matt Bergman book recommendations
It’s been a great year for business books, especially when it comes to marketing, public relations, CX, sales, strategic communications, etc. Below please find a list of twenty titles published over the past ninety days that deserve a look.
Denise Lee Yohn On The Power Of Organizational Fusion: An Interview By Bob Morris
May 8, 2018
Blogging on Business
Topics: Corporate Culture, Business, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, Bob Morris book review, Bob Morris interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.
The Fusion Of Brand And Culture With Denise Lee Yohn
May 8, 2018
CTS Service Solutions
Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand authenticity, Adam Toporek interview, Customers That Stick Interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion
In this fun, wide-ranging discussion, Denise and Adam cover how culture building is hard work. Culture is more than just slogans and posters and requires leaders with vision.
Finding The Purpose Of Your Business
May 7, 2018
Brandtalk
Topics: Brand Strategy, Culture, Marketing
Keywords: brand purpose, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, Kevin Walker, company purpose, company mission statement, business purpose
First of all, I want to recommend a new book by Denise Lee Yohn, Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a leading thinker on branding and her observations on brand/culture fusion are definitely worth your time. T
A Macy’s Story: Takeaways From Chain’s Purchase Of Concept Shop Story
May 3, 2018
Advertising Age
Topics: Restaurants and Retail, Brand Experience, Marketing, Strategy
Keywords: Macy's Story, Macy's pop-up shop, Macy's customer experience, Rachel Shechtman and Macy's, Macy's acquisition, Story customer experience, department store innovation
“This gives Macy’s a testing ground for new products and brands they might be able to bring into their store,” says Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”
Brand Building Tips From This Year’s Spark.Me Speakers
May 3, 2018
Ivana Ćirković Blog
Topics: Brand Delivery, Brand Strategy, Business
Keywords: branding speaker, Denise Lee Yohn speaker, Spark.Me conference, marketing conference in Montenegro, brand-building speaker
Take a look what Mark Schaefer and Denise Lee Yohn have to say about building a great strong brand.
Proposta De Valor Da Marca: 5 Tipos Benefícios Que As Marcas Podem Oferecer
May 3, 2018
Marketing Campus
Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing
Keywords: brand strategy, brand differentiation, brand types, Marketing Campus, brand dimensions, brand attributes
A well-structured brand comprises both the tangible and the intangible dimensions and can offer a number of benefits to the user. In this article we will present 5 major categories of benefits that a brand can offer.
FUSION, Featuring Denise Lee Yohn
April 24, 2018
Utter Brilliance Podcast
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, Utter Brilliance podcast, Marisa Keegan podcast
Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.
5 Top Customer Service Articles For The Week Of April 23, 2018
April 23, 2018
Shep Hyken's Customer Service Blog
Topics: Customer Experience, Brand Experience, Culture, Customer Service, Employee Engagement
Keywords: employee engagement, Shep Hyken blog, Denise Lee Yohn customer experience, CX engagement, Shep Hyken recommendations, Denise Lee Yohn customer service
I’m a big fan of Denise Lee Yohn. She is a branding expert, and now she shares some insights on creating superior customer experience, which starts with the self-motivation of great employees.
For CEOs in Crisis, Starbucks Offers an ‘Instructive Playbook’
April 18, 2018
CNBC
Topics: Restaurants and Retail, Brand Communication, Leadership
Keywords: Denise Lee Yohn on CNBC, Starbucks Philadelphia men, Starbucks Kevin Johnson, Starbucks crisis communications, Starbucks leadership
“These steps provide an instructive playbook for other leaders facing crises like this,” Denise Lee Yohn, a brand leadership consultant, told CNBC via email.
Forbes: 2018 Will Be the Year of Employee Experience
April 17, 2018
Holistic
Topics: Customer Experience, Brand Experience, Business, Marketing
Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Holistic platform
Author, speaker, consultant, and Forbes contributor Denise Lee Yohn echoed the importance of EX in her article, 2018 Will Be the Year of Employee Experience.
They’re in Your Store; You’re in Their Corner. Show Consumers You Care and They’ll be Back
April 15, 2018
Experian
Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing
Keywords: retail customer experience, retail customer service, Joan Voight, Denise Lee Yohn in Experian, Experian blog, personal customer service
“Retail brands can show that they truly care about their customers and their lives in big and small ways – including offering value-added services,” says Denise Lee Yohn, retail and brand consultant.
The Writing Edge for Business Writers: 4/13/18
April 13, 2018
Wally Bock's The Writing Edge
Topic: Business
Keywords: Denise Lee Yohn book, Wally Bock The Writing Edge, book writing tips, book publishing tips, author tips, book launch tips, successful book launch
Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing.
800-CEO-READ Business Bestsellers for March 2018
April 13, 2018
800-CEO-READ
Topic: Business
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, 800 CEO READ bestseller, business book bestseller, Denise Lee Yohn bestseller
Each month we compile a list of our top selling books.
Deniz Li Jon Ekspertkinja U Oblasti Brendinga I Autorka Nekoliko Bestselera!
April 12, 2018
In Magazzin
Topic: Business
Keywords: branding speaker, Denise Lee Yohn speaker, Spark.Me conference, marketing conference in Budva, marketing conference in Montenegro, brand-building speaker
Organizacioni tim Spark.me, jedne od najvećih marketinških konferencija u Jugoistočnoj Evropi, koja se održava 26. i 27. maja u Budvi (uz seriju specijalizovanih radionica zakazanih za 25. maj), je objavio ime nove glavne govornice na Spark.me2018 konferenciji. U pitanju je Deniz Li Jon (Denise Lee Yohn), ekspertkinja u oblasti brendinga, konsultantkinja i autorka nekoliko bestselera.
(Translation: The organizing team of Spark.me, one of the largest marketing conferences in South East Europe, which will be held on May 26 and 27 in Budva (with a series of specialized workshops scheduled for May 25), announced the name of the new main speaker at the Spark.me 2018 conference . Denise Lee Yohn, an expert in branding, a consultant and author of several bestsellers.)
The Secret to Getting Social Media Shares from Your Employees
April 12, 2018
E Starr Associates
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: customer experience, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, CX + EX, Evelyn Starr, employee on social media, employee brand ambassador
In her book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn makes the case that employee experience is as important as customer experience and that the two are inextricably linked.
3 Ways to Stand Out as a Healthcare Employer During the Millennial Age
April 10, 2018
PreCheck
Topics: Digital Health, Customer Experience, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee experience, EX, PreCheck Blog, healthcare organization culture
According to Forbes contributor and brand leadership expert Denise Lee Yohn, 2018 will be the year of employee experience or EX.
Company Culture Is Like A Vine That Needs A Trellis, Says Denise Lee Yohn
April 9, 2018
Business Standard
Topics: Corporate Culture, Culture, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, Business Standard interview, workpace culture, operationalize your culture
Your organisation shouldn’t be designed in a way that’s typical of your industry, says Denise Lee Yohn
FUSION Review by Kevin Eikenberry
April 8, 2018
Leadership & Learning
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn book review, culture leadership, Kevin Eikenberry book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review
The author combines her experience in working with world class brands and extensive research to create a very readable book that shares stories from companies like Sony, FedEx, Frito-Lay, Oakley, Adobe, and many others.
Denise Yohn, The Importance of Fusing Your Brand With Your Company Culture
April 4, 2018
MentorBox
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, culture-building, culture leadership, MentorBox podcast
Denise Lee Yohn is the author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and in this discussion we cover how company leaders can be more deliberate in their efforts to cultivate workplace culture.
Fruitful Alliance
April 1, 2018
Indian Management
Topics: Corporate Culture, Brand Delivery, Business, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership, Denise Lee Yohn in Indian Management magazine
In this exclusive interview, Denise Lee Yohn talks about fusion of a different kind — wherein integrating brand and culture unleashes immense organizational power.
Walmart Pulls Cosmo From Checkout Aisle
March 29, 2018
Retail Dive
Topics: Restaurants and Retail, Brand Touchpoints, Marketing
Keywords: Denise Lee Yohn interview, Walmart Cosmopolitan, Walmart magazine, National Center on Sexual Exploitation, Retail Dive on Walmart
“It sounds like Walmart is doing a CYA (‘cover your ass’) literally and figuratively,” retail consultant Denise Lee Yohn, author of What Great Brands Do, told Retail Dive.
If Your Brand and Culture Are Aligned, You Have No Problem with Transparency
March 28, 2018
Bloovi
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: corporate culture, Denise Lee Yohn book review, brand-culture fusion, Bloovi book review, Sam de Cock book review, FUSION book review
Het gros van de Belgische ondernemingen blijft met een dubbele identiteit jongleren: een merkidentiteit enerzijds en een bedrijfscultuur anderzijds. Twee gezichten die elk een andere kant opkijken, en vaak zelfs compleet los van elkaar staan. “En die frictie is moordend”, waarschuwt Denise Lee Yohn, auteur van het boek ‘Fusion’.
Translation: The majority of Belgian companies continue to juggle with a dual identity: a brand identity on the one hand and a corporate culture on the other. Two faces that each look differently, and are often even completely separate from each other. “And that friction is disastrous,” warns Denise Lee Yohn, author of the book “Fusion.”
Connecting Your Company Culture with Your Brand with Denise Lee Yohn
March 28, 2018
Remarkable Leadership Podcast
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, brand-culture fusion, culture leadership, FUSION interview, Remarkable Leadership podcast, Kevin Eikenberry podcast
Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand.
Leadership Interview: Denise Lee Yohn
March 26, 2018
Ron Kitchens -- Always Forward
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture, Always Forward Leadership podcast, Ron Kitchens podcast
“There is no one single definition of a good culture. There is a right culture for you.” – Denise Lee Yohn
How To Fuse Your Brand With Your Work Culture
March 26, 2018
LEADx Leadership Podcast
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture, LEADx Leadership Podcast, Kevin Kruse podcast
What happens when you fuse internal culture and external brand?
Podcast interview: http://leadership-podcast.com/252-lee-yohn/
Put Your Faith In The Brand, Not The Bribe
March 26, 2018
FCPA Blog
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, corporate culture, employee brand engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Richard Bistrong, corporate ethics, employee ethics
This month in the Harvard Business Review, Denise Lee Yohn wrote a great article about “employee brand engagement.”
EXCERPTS: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
March 26, 2018
800-CEO-READ
Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, FUSION excerpt, 800 CEO READ excerpt
The story we tell to the outside world via our social media, advertising, and product selection must echo the story we tell our employees internally if we wish to achieve the greatest heights of success. This excerpt from Denise Lee Yohn’s new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, tackles this situation for B2B companies, non-profits, and every organization in between.
This Brand Leadership Expert Says She Sees Advertisers Pulling Out of Facebook
March 22, 2018
CNBC Power Lunch
Topics: Brand Loyalty, Business, Marketing, Social Media
Keywords: Denise Lee Yohn on CNBC Power Lunch, CNBC Power Lunch on Facebook, #DeleteFacebook, Facebook advertisers, Mark Zuckerberg apology, Mark Zuckerberg interview
Amid the Facebook data scandal, Linda Thaler, Kaplan Thaler Productions president, and Denise Lee Yohn, brand leadership expert, discuss whether advertisers will stick to the platform or spend their consumer outreach dollars elsewhere.
Why Are Brand and Culture Aligned?
March 19, 2018
Debbie Laskey Blog
Topics: Corporate Culture, Business, Culture
Keywords: employee culture, corporate culture, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, Debbie Laskey blog
Denise Lee Yohn analyzes how the alignment of branding and culture leads to business success in her new book entitled, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Brand-Culture Fusion: Are You Who You Say You Are?
March 19, 2018
LeadingBlog
Topics: Corporate Culture, Brand Strategy, Culture, Leadership
Keywords: corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, brand types, LeadershipNow blog, LeadingBlog, culture assessment, FUSION assessment
It would seem that it would go without saying that your culture and your brand should be one and the same. Individually, who you are on the inside should be who you are on the outside.
Unleash the Power of Brand-Culture Fusion for Maximum Growth
March 14, 2018
Skip Prichard
Topics: Customer Experience, Business, Culture, Leadership
Keywords: mission statement, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership, Skip Prichard, REI #OptOutside strategy, overarching purpose
Having read more books than I can name about leadership, branding, and culture, I am surprised at how rare it is to see one that combines the power of all of them.
But that’s just what my friend Denise Lee Yohn did in her exceptional new book, FUSION: How Integrating Brand and Culture Powers the World’s Great Companies.
Want a Great Brand? Build a Great Culture
March 14, 2018
SHRM
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, corporate culture, employee experience, brand-culture fusion, culture-building, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. culture crisis, human resources & culture
At a time when corporate America is facing a culture crisis—from increasing claims of sexual harassment to declining employee engagement—Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey, 2018) by Denise Lee Yohn cracks the code on culture-building.
Insider Perspectives: Brand Expert Denise Lee Yohn on Culture
March 13, 2018
Toister Performance Solutions
Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Jeff Toister interview, service culture, customer service employee
I recently had a chance to speak with brand leadership expert, Denise Lee Yohn about her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Fusing Brand and Culture
March 13, 2018
Actionable Books
Topics: Customer Experience, Corporate Culture, Brand Experience, Brand Strategy, Culture, Leadership
Keywords: brand strategy, brand-building, Denise Lee Yohn interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, culture-building, brand types, Actionable Books
In our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, for a discussion about this alignment between brand and culture.
Fusing These Two Key Facets of Business Will Supercharge Your Success
March 13, 2018
Inc.
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss
Keywords: corporate culture, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, start-up culture, Denise Lee Yohn in Inc. Magazine, EO interview, EO leadership, EO culture, leadership communication
Entrepreneurs’ Organization (EO) recently spoke with Denise Lee Yohn, an expert brand-building and company culture strategist. Yohn shared insights about the importance of integrating company brand and culture from her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, available from booksellers on March 13.
Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn
March 13, 2018
Leading Transformations
Topics: Corporate Culture, Brand Experience, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion
Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.
NEW RELEASES: Business Books to Watch in March
March 12, 2018
800-CEO-READ
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn 800-CEO-READ, business book recommendations, 800 CEO Read best books, 800 CEO Read books to watch, best upcoming books, best business books
March is a monster month in business book publishing this year. It was a challenge to keep this list to 28 titles, and some very worthy books had to be left off.
In order of their release dates, here are the books we’re hoping to become more acquainted with this month.
Pushing Beyond the Obvious Podcast on FUSION
March 12, 2018
Pushing Beyond the Obvious
Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Leadership, Small Businss
Keywords: Denise Lee Yohn interview, start-up branding, start-up brand strategy, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, start-up culture, Mukesh Gupta podcast, Pushing Beyond the Obvious podcast
Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.
Branding & Company Culture
March 12, 2018
The Proteus Leader Show
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss
Keyword:
On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture.
Denise Lee Yohn Fuses Branding And Culture
March 11, 2018
Six Pixels of Separation Podcast
Topics: Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership
Keywords: brand-building, branding, employee culture, corporate culture, brand culture, Denise Lee Yohn interview with Mitch Joel, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Six Pixels of Separation podcast, Mitch Joel podcast
She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down.
Branding Secrets of The World’s Greatest Companies
March 8, 2018
Roger Dooley Blog
Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Employee Engagement, Leadership
Keywords: brand-building, branding, Denise Lee Yohn interview, brand culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Roger Dooley podcast, Airbnb employee experience, Airbnb customer experience, brand types
Denise’s new book is Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experiences.
The Modern Customer Podcast Interview on FUSION
March 6, 2018
The Modern Customer Podcast
Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement, Leadership
Keywords: b, corporate culture, Denise Lee Yohn interview, employee brand engagement, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Blake Michelle Morgan podcast, MGM Resorts employee experience, MGM Resorts employee engagement
Culture has come to the forefront of many business leaders’ minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don’t know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way.
Why You Need to Integrate Brand and Culture with Denise Lee Yohn
March 5, 2018
Brand Driven Digital
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership
Keywords: branding strategy, corporate culture, Denise Lee Yohn interview, workplace culture, Nick Westergaard podcast, FUSION interview, brand-building culture
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn.
Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!
March 5, 2018
Phil Cooke Blog
Topics: Corporate Culture, Culture, Leadership
Keywords: Denise Lee Yohn interview, Phil Cooke blog, church leadership, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, church culture, nonprofit culture, volunteer culture
Phil: What do leaders of churches or non-profits have to learn about this topic?
Denise: Frankly, I think a lot. I find that organizational culture isn’t even on many Christian leaders’ radar screens.
Why the Relationship Between Culture and Brand Is So Important – Interview with Branding Expert Denise Lee Yohn
February 28, 2018
Millennium Alliance
Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership
Keywords: brand-building, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Millennium Alliance
As always, here at Digital Diary we search for the latest sources of information regarding business transformation, and how companies can power their growth in 2018 and beyond. Millennium Alliance Advisory Board member Denise Lee Yohn is helping us do just that by giving us a sneak peek into her new book in this exclusive interview!
Company Fusion Rather Than Company Confusion: The Importance of a Clearly Defined Culture
February 27, 2018
Amazing Business Radio
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: corporate culture, Amazing Business Radio podcast with Denise Lee Yohn, organizational culture, workplace culture, Shep Hyken podcast, customer experience podcast, corporate culture podcast, FUSION podcast
Shep Hyken sits down with Denise Lee Yohn, to discuss her new book, Fusion, and discusses the importance of congruency creating a clearly defined culture, which positively impacts the customer experience.
30 Best 2017 Book Reads List
February 26, 2018
eglobalis
Topics: Restaurants and Retail, Customer Experience, Culture
Keywords: business book recommendations, eglobalis book list, top books 2017, top books 2018, Denise Lee Yohn books
My 30 2017 top books readings…and The 2018 List of Customer Experience and Services Expected
Denise Lee Yohn Shares How to Integrate Brand and Culture
February 22, 2018
Talent Economy Talent 10X Podcast
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, corporate culture, Denise Lee Yohn interview, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Talent 10X Podcast, Talent Economy podcast, Lauren Dixon interview
Denise Lee Yohn joins Editor Lauren Dixon to discuss her new book, “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.” The two talk about how to align company brand and culture and the benefits of doing so.
#Book — Build A Great Brand With Denise Lee Yohn
February 21, 2018
Loomly Toolkit
Topics: Brand Communication, Marketing, Social Media
Keywords: What Great Brands Do review, branding book, Loomly Toolkit, content marketing book
If you want to build a great brand for your company, then look no further than Denise Lee Yohn’s seven brand-building principles in What Great Brands Do: The Seven Brand-Building Principle That Separate The Best From The Rest.
The 21 Best Digital Marketing Books For Startup Founders
February 20, 2018
GrowthHit
Topics: Brand Experience, Business, Marketing, Small Businss
Keywords: What Great Brands Do, GrowthHit, best marketing books, best digital marketing books, best books for start-ups
For companies trying to figure out who they are and what their brand stands for, this book might be right up your alley. Denise Lee does a deep dive on the 7 key brand principles every company must do to be a brand that lasts.
The Writing Edge for Business Writers: 2/16/18
February 16, 2018
Wally Bock's The Writing Edge
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn, employee engagement, corporate values, core values, Wally Bock's The Writing Edge, workplace values
From Denise Lee Yohn: Ban These 5 Words From Your Corporate Values Statement
Amplifying the Culture-Brand Connection
February 7, 2018
Mth Degree
Topics: Corporate Culture, Brand Communication, Culture
Keywords: brand authenticity, core values, brand and culture, FUSION
In her new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn states that “Culture is not incidental or incremental to business performance—it’s instrumental.”
Back To Your Roots
February 1, 2018
RetailTrends
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, REI culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, RetailTrends book review, retailer culture, #MeToo and culture, Macy's culture, Amazon culture
#MeToo dominates after almost one year of debate and culture seems to be the root of evil. How can retailers change their cultures, and at the same time merge with their brand? In these five ways, says the American brand expert Denise Lee Yohn.
FUSION Review
February 1, 2018
HR Professional
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn book review, culture-building, FUSION book review, HR Professional book review, HR Professional book recommendation, HR culture, HR management strategy, culture development
Many HR professionals will find this book resonates with the culture development and attraction and retention work you are already doing. Fusion is a useful complement to your work and is a solid platform from which to gain executive collaboration on HR management and to demonstrate its applicability to brand-culture fusion.
5 New Year’s Resolutions for Improving Your Customer Experience
January 23, 2018
CGS Blog
Topic:
Keywords: employee experience, customer experience trends, EX, customer experience CX, customer experience 2018, CGS blog, call center customer experience, contact center customer experience
From brand-building expert Denise Lee Yohn’s perspective, that means putting just as much care into crafting a great employee experience as you do your customer experience.
Denise Lee Yohn: Fusion of Brand & Culture – NEW Book!
January 9, 2018
SPEAK
Topics: Corporate Culture, Business, Culture
Keywords: speaker on brand-building, Denise Lee Yohn speaker, Denise Lee Yohn book, franchise speakers, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, keynote speaker on culture, speaker on employee engagement, speaker on employee experience
After over 25 years of franchise and big brand experience, dynamic keynote speaker, Denise Lee Yohn, continues to research, evaluate and communicate about the innerworkings of great brands.
What Great Brands Do With Denise Lee Yohn
January 5, 2018
Life Self Mastery
Topics: Corporate Culture, Brand Touchpoints, Business
Keywords: Denise Lee Yohn interview, What Great Brands Do interview, Life Self Mastery podcast, Rohit Malhotra podcast interview
In this episode, Denise talks about the seven principles which great brands practice and how can organizations embrace those principles.
These Are 9 Really Hot Brands to Watch in 2018
December 22, 2017
Inc.
Topics: Business, Marketing
Keywords: brand trends, Peter Economy, brands to watch in 2018, hot companies in 2018
Denise Lee Yohn is a brand expert and author of the book, What Great Brands Do. She just posted a list of the 26 brands to watch in 2017, conveniently arranged A-Z.
Branding Is Beautiful When It Comes to Company Culture
December 20, 2017
Workforce Magazine
Topics: Business, Culture
Keywords: corporate culture, workplace culture, culture and brand, branding corporate culture, brand-culture fusion
If a company can connect their culture and brand to have the same purpose and values, it is more likely that a company will produce an organization that operates with integrity and authenticity, said Denise Lee Yohn in the Harvard Business Review.
The Toy Catalog Is Hip Again
November 16, 2017
NRC Handelsblad
Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing
Keywords: Sears wish book, holiday catalog strategy, holiday catalog marketing, Sears holiday catalog, Millennial marketing catalog
“A catalog is the ultimate form of marketing,” says brand expert and author of What Great Brands Do Denise Lee Yohn.
Mission Critical: Purpose-Driven Marketing
December 6, 2017
Mark Schaefer blog {grow}
Topics: Marketing, Social Responsibility
Keywords: create shared value, CSV, Great Brands Never Have to Give Back, purpose-driven marketing, Denise Lee Yohn on Mark Schaefer grow blog
Author Denise Lee Yohn writes that companies should focus on creating shared value.
Preparing for the Holidays
December 1, 2017
BCA Insider
Topics: Restaurants and Retail, Customer Experience, Marketing
Keywords: retail customer experience, holiday retailing, holiday retail trends, Denise Lee Yohn in BCA Insider
You don’t want to create deal-fatigue, says Denise Lee Yohn. Consider creating news and generating traffic in new and different ways, including promoting new products and brands, offering exclusive access or services, and celebrating other holidays.
Tips for Making a Permanent Promotion Work
December 1, 2017
QSR Magazine
Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing, Social Responsibility
Keywords: restaurant promotions, Denise Lee Yohn in QSR Magazine, QSR promotions, permanent promotions
The disconnect between goals and implementation strategies is one reason why, while many brands run permanent promotions, very few stand out because of them, Denise Lee Yohn says.
The Old-Fashioned Mail-Order Catalog Is Making A Comeback
November 23, 2017
Los Angeles Times
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: retail strategy, retail catalogs, holiday catalogs, Ron White Los Angeles Times, Sears catalog, Sears wish book, retail marketing
Companies are using print catalogs to cut through email clutter and social-media saturation, said Denise Lee Yohn, a retail brands expert.
This Brand Expert Says Retailers Need To Reassess Holiday Shopping Approach
November 15, 2017
Smart Company
Topics: Restaurants and Retail, Customer Experience, Business, Marketing
Keywords: retail customer experience, retail strategy, holiday retail season, smart company, Denise Lee Yohn retail
Consultant, speaker and author Denise Lee Yohn puts a case forward in the Harvard Business Review as to why the traditional holiday shopping season sales bump may be a thing of the past.
What Great Brands Do with Denise Lee Yohn
November 8, 2017
The Buyer's Mind
Topics: Brand Experience, Business, Culture, Sales
Keywords: What Great Brands Do, Jeff Shore podcast, The Buyer's Mind podcast, Denise Lee Yohn podcast, salespeople branding, salespeople brand alignment
Denise Lee Yohn, author, brand expert, mountain climber and dancer engages Jeff in a lively discussion about brand.
7 Experts Weigh In On The Future Of Retail And E-Commerce In An AI World
October 24, 2017
Kahuna
Topics: Restaurants and Retail, Customer Experience, Innovation
Keywords: retail trends, future of retail, Ross Quintana, Artificial Intelligence, E-Commerce, Personalization, future of shopping
Shopping will become less about buying something to use in the future and more about experiencing, enjoying, and entertaining in the moment.” – Denise Lee Yohn, author of What Great Brands Do
Author: Creating Extraordinary Experiences Will Bring Customers Inside Retail Shops
October 16, 2017
KJZZ
Topics: Restaurants and Retail, Customer Experience
Keywords: retail customer experience, Denise Lee Yohn interview, retail trends, #CX, #custexp, brick and mortar disappear, KJZZ interview, Lauren Gilger interview, REI customer experience, Sephora customer experience
According to Denise Lee Yohn, author of the book “What Great Brands Do,” there are still things that physical retail stores can do — and are doing — to bring in customers.
Denise Lee Yohn Explains How Credit Unions Can Build a Rockstar Brand…
October 16, 2017
CU Broadcast
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing
Keywords: Denise Lee Yohn interview, bank branding, credit union branding, credit union brand-building, CU Broadcast, credit union brand strategy, bank brand strategy
Denise Lee Yohn provides a number of takeaways for credit unions to further enhance their exposure to consumers.
Top 75 Women In Business Blogs and Websites for Women Entrepreneurs
September 26, 2017
Feedspot
Topics: Business, Social Media
Keywords: Denise Lee Yohn blog, women in business blog, top women's blog, top women in business
The Best Women In Business blogs from thousands of top Women In Business blogs in our index using search and social metrics.
4 Ways Your Leaders Can Build Your Brand
September 12, 2017
CU Insight
Topic: Leadership
Keywords: CU Insight, credit union leadership, credit union branding, credit union brand-building, john pembroke, CUES CEO Executive Team Network
Building an exceptional brand can be one of the most overwhelming and elusive challenges organizations face, according to author and consultant Denise Lee Yohn—who will keynote at CEO/Executive Team Network in October in Las Vegas.
From the Pros: The 40+ Best Books for Marketers and Creatives
August 29, 2017
Libris
Topics: Business, Leadership, Marketing
Keywords: top business books, marketing book recommendations, business book recommendations, libris book recommendations, Denise Lee Yohn book recommendations, summer reading, summer books
“The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company”
by John Rossman – Recommended by Denise Lee Yohn
Denise Lee Yohn On Branding: ‘It’s About Being Different’
August 24, 2017
CRN
Topics: Brand Communication, Brand Strategy, Business, Marketing
Keywords: branding strategy, Denise Lee Yohn interview, personal branding, brand differentiation, what great salespeople do, Denise Lee Yohn on CRN, Morgan Healey, branding sales
Author, branding expert, and motivational speaker Denise Lee Yohn, who said that finding that thing that makes you or your company stand out is the real key to success.
How To Make ‘Customer Experience’ More Than a Buzzword
August 17, 2017
Furniture Today
Topics: Restaurants and Retail, Customer Experience
Keywords: retail customer experience, furniture retailing, Denise Lee Yohn in Furniture Today, Bill McLoughlin
Author and consultant Denise Lee Yohn has done some excellent work in this area, including an article for the Harvard Business Review entitled, 7 Steps to Deliver Better Customer Experiences. In it, she takes a holistic view of customer experience that requires alignment across the entirety of any organization looking to execute successfully.
XChange 2017: Traditional Sales Strategies Are ‘Under Siege,’ But Brand Evangelism Can Help The Channel
August 15, 2017
CRN
Topics: Business, Leadership, Sales
Keywords: Denise Lee Yohn speaker, sales strategy, brand evangelism, The Channel Co., XChange Conference, sales process, sales evangelism, Denise Lee Yohn in CRN, great salespeople
With digital marketing tools and a commitment to brand evangelism, solution providers can change how effective they are at finding and keeping customers. That’s the message from marketing expert and author Denise Lee Yohn, who delivered one of the keynotes here on Monday keynote address at The Channel Company’s XChange 2017 conference in Orlando, Fla.
Company Culture and Your Brand
July 27, 2017
Written Right
Topics: Business, Culture, Employee Engagement
Keyword:
In a June 2017 article, “Why Your Company Culture Should Match Your Brand,” Denise Lee Yohn offers some smack-you-upside the head insights
Chipotle Hopes That Queso Will Win Back Customers Scared Away By Norovirus And Rodents
July 27, 2017
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing
Keywords: Denise Lee Yohn on CNBC, Chipotle scandal, Chipotle marketing strategy, Chipotle crisis, Bill Ackman
Branding expert Denise Lee Yohn said that Chipotle has two distinct audiences that it has to appeal to.
Lean Into The World’s Bestselling Business Books
July 5, 2017
Blinkist
Topics: Brand Experience, Business
Keywords: What Great Brands Do, Blinkist book recommendation, Denise Lee Yohn book, Bestselling Business Books, best business book
Keynote business speaker and branding expert, Denise Lee Yohn, sheds light on her quarter-century of experience in this popular business book – and suddenly, the processes that have made commercial giants out of Nike, Apple, and Starbucks don’t seem so out of reach.
Retail Zombies
July 1, 2017
RetailTrends
Topics: Restaurants and Retail, Business, Strategy
Keywords: retail strategy, brand differentiation, retail zombies, killing brands, dying brands
Branding consultant Denise Lee Yohn says pulling the plug on a brand is as important as launching one.
Amazon Spends While Other Retailers Retreat
June 27, 2017
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: Denise Lee Yohn in Advertising Age, Amazon advertising, Amazon ad spend, retail ad spend, Amazon vs. Walmart, Ad Age's 200 Leading National Advertisers 2017 report
“What you’re seeing in advertising is really mirroring what’s happening in the retail industry overall,” said branding consultant Denise Lee Yohn.
For NBA Stars, Branding Goes Beyond The Court
June 22, 2017
NPR Marketplace
Topics: Brand Value, Business, Marketing, Social Media
Keywords: Denise Lee Yohn on NPR Marketplace, NBA draft, NBA player branding, NBA athlete branding, athlete endorsements, athlete sponsorships, Andy Uhler NPR
In fact, social media savvy kids who are good at sports start developing their personal brands in high school, according to Denise Lee Yohn, author of the book “What Great Brands Do.”
Learning to Swim Without Water: Brand Storytelling vs. Story-doing
June 20, 2017
Mth Degree
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints
Keywords: operationalizing your brand, operationalize your brand, storytelling, Mth Degree, Steve Morris, story-doing
Denise Yohn in her best selling book What Great Brands Do talks extensively about operationalizing the brand.
Jessica Alba’s The Honest Company Can’t Catch a Break
June 12, 2017
CNN Money
Topics: Customer Experience, Brand Delivery, Social Responsibility
Keywords: The Honest Company recall, Jessica Alba company recall, recall effect on brand perceptions, product recalls damage brands, Denise Lee Yohn in CNN Money
Brand experts say there’s a real risk that another gut punch could be crippling. “Every time something happens, it’s a nick,” said Denise Lee Yohn, a consumer brands expert. “And then a nick becomes a cut and a cut becomes a wound.”
5 Great Customer Experience Articles You Need to Read
June 6, 2017
Unicom
Topic: Customer Experience
Keywords: customer experience strategy, Tiffani Bova, customer experience articles, Unicom customer experience, Denise Lee Yohn customer experience
Below are 5 great articles that paint a clear picture of how important a great customer experience is and how to improve customer experience for your organization.
Tiny Toast is Toast: General Mills Benches Brand Name
June 1, 2017
Advertising Age
Topics: Restaurants and Retail, Brand Names, Brand Strategy, Innovation, Marketing
Keywords: brand extension, brand name strategy, General MIlls brand strategy, General Mills brand architecture, General Mills brand portfolio, Tiny Toasts brand strategy, cereal brand strategy, Cinnamon Toast brand strategy
Denise Lee Yohn, brand building consultant and author of What Great Brands Do, suggested that perhaps General Mills thought that launching an entirely new brand would help the product get more shelf space and attention from grocers.
Flash Marketing – How New Restaurants (and Churches) Get Noticed
May 2, 2017
Phil Cooke Blog
Topics: Restaurants and Retail, Customer Experience, Business, Marketing
Keywords: Denise Lee Yohn, restaurant marketing, Phil Cooke blog, flash marketing, church marketing
Phil Cooke asked Denise Lee Yohn how to accelerate awareness for a new church or location.
Can Tom Colicchio Conquer Fast Casual?
May 1, 2017
QSR Magazine
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience
Keywords: restaurant branding, restaurant marketing, Denise Lee Yohn in QSR Magazine, Wichcraft strategy, chef-inspired restaurant strategy, chef-driven restaurant strategy, Tom Colicchio, fast-casual restaurant
Denise Lee Yohn, a brand consultant and author of What Great Brands Do (and former QSR columnist) says that, especially for chefs who are developing fast-casual concepts, it’s important they translate their fine-dining pedigree to a message easily discernible to the lay eater.
Unicorn Frappuccinos are just the latest food designed with Instagram in mind
April 28, 2017
L.A. Times
Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing, Social Media
Keywords: Taco Bell social media, Taco Bell marketing, restaurant marketing, Starbucks Unicorn Frappucino, Starbucks social media, Starbucks instagram, social media worthy, Instgram marketing, Taco Bell Instagram
Denise Lee Yohn, the author of the book “What Great Brands Do,” said she was surprised by the Unicorn Frappuccino. “I thought it was completely off brand for them.”
What Great Brands Do Interview with Denise Lee Yohn
April 25, 2017
CTS Service Solutions
Topics: Customer Experience, Culture, Employee Engagement
Keywords: What Great Brands Do, Denise Lee Yohn interview, Adam Toporek interview, Customers That Stick Interview, Medallia Experience interview, customer experience interview
I had the pleasure to catch up with my friend and brand expert Denise Lee Yohn at Medallia’s recent Experience 17 conference
Sears, Other American Store Chains Are Downsizing
April 16, 2017
Voice of America
Topics: Restaurants and Retail, Customer Experience, Customer Service, Employee Engagement
Keywords: Sears strategy, Sears decline, Sears downfall, Sears customer experience, Denise Lee Yohn on Voice Of America
Denise Lee Yohn told VOA’s Victor Beattie that department stores have faced a difficult time in recent years because of competition from internet businesses.
10 Retail Experts Share Their Secrets to Successful Product Branding
April 4, 2017
Shopify
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Employee Engagement
Keywords: retail customer experience, retail branding, Denise Lee Yohn in Shopify, retail employee engagement, employee brand touchpoint
Your employees are your most powerful brand-building resource, say Denise Lee Yohn.
GDA Speakers Interview with Denise Lee Yohn
April 3, 2017
GDA Podcast
Topics: Brand Communication, Brand Delivery, Brand Experience
Keywords: branding speaker, Denise Lee Yohn interview, What Great Brands Do interview, GDA Podcast, GDA Speakers, brand-building expert, branding simplicity
Kyle and Gail Davis of GDA Speakers ask Denise about her approach to brand-building, what great brands do, and the importance of simplicity.
Dick’s Sporting Goods Shake-Up
March 29, 2017
Chain Store Age
Topics: Restaurants and Retail, Customer Experience, Business
Keywords: Denise Lee Yohn in Chain Store Age, Dick's Sporting Goods Shake-Up, Dick's Sporting Goods product assortment, Dick's Sporting Goods brand strategy, Dick's Sporting Goods brand reduction
Denise Lee Yohn, brand-building expert and author of “What Great Brands Do,” isn’t even sure they’ll be aware of the change — at least not right away.
United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.
March 27, 2017
Entrepreneur
Topics: Brand Communication, Brand Touchpoints, Social Media
Keywords: Denise Lee Yohn in Entrepreneur, United Airlines social media, United Airlines dress code, United Airlines leggings, United Airlines brand standards
Denise Lee Yohn, the author of What Great Brands Do, told Entrepreneur that while consistency is admirable in a brand, in this case, the company would have done well to tell aggrieved customers that it was planning to review its rules around the dress code.
Faced with Disruption? Play to Your Strengths, Invest in Your People
March 27, 2017
Chief Learning Officer
Topics: Restaurants and Retail, Business, Culture, Employee Engagement
Keywords: Walmart vs. Amazon, Walmart strategy, Brevetta Hassell, walmart employees
Writer Denise Lee Yohn questioned Wal-Mart’s hustle to beat the e-commerce giant Amazon.
Bugaboo Grows Up With New Luggage Line, Campaign
March 24, 2017
Advertising Age
Topics: Brand Strategy, Business, Design, Innovation, Strategy
Keywords: Denise Lee Yohn in Advertising Age, Bugaboo luggage, Bugaboo brand positioning, Bugaboo product strategy
Denise Lee Yohn, a brand expert, noted that Bugaboo waited a long time to launch a new product.
Sears Is Closing Stores, But They May Not Be A Done Deal For Bargains
March 22, 2017
Market Watch
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business
Keywords: Sears closing stores, store closings deals, Jillian Berman, Denise Lee Yohn in Market Watch, buyer beware
While a dying store may be a good place to get a discount, you may have to hunt, said Denise Lee Yohn, the author of “What Great Brands Do.”
Renew Your Brand Strategy: Customer Experience Advice from Leading Brands
March 21, 2017
Brand Quarterly
Topics: Brand Strategy, Business
Keywords: Denise Lee Yohn, customer experience design, Brand Quarterly, consumer-informed, customer informed
Companies need to be informed by their companies and led by their brands. — Denise Lee Yohn
11 Best Books to Improve Your Customer Service And Online Reputation
March 15, 2017
Topics: Restaurants and Retail, Customer Experience, Brand Delivery
Keywords: extraordinary experiences, Denise Lee Yohn book, customer service books, customer experience books, Ajay Prasad
Yohn shares her analysis of seven very successful brands including Costco, Popeyes Louisiana Kitchen and PIRCH. The main theme is how to craft an amazing brand for companies of any size.
How to Build a Consulting Brand
March 14, 2017
Actionable Consultants
Topics: Business, Culture
Keywords: What Great Brands Do, Denise Lee Yohn, great brands start inside, Actionable Consultants, consultant brand, consulting brand
In What Great Brands Do, Denise Lee Yohn reminds us that putting internal brand culture first is key to branding success.
What’s a Safety Halo? And Can it Help Build Your Brand?
March 1, 2017
LYTX blog
Topics: Brand Delivery, Brand Equity, Business, Marketing
Keywords: LYTX, transportation brands, safety halo, brand halo
Denise Lee Yohn, consultant and author of the book What Great Brands Do says, “You want your brand to stand out in ways other than price, because price is not a sustainable differentiator. There will always be someone who can undercut you.”
The Definitive Guide to Global-to-Local Marketing
March 1, 2017
Percolate
Topics: Brand Strategy, Business, Marketing, Strategy
Keywords: brand strategy, brand portfolio, brand architecture, master brand strategy, Percolate whitepaper, global marketing whitepaper, local marketing whitepaper
“Building a master brand is definitely a two-way or multi-way street – all brands within a portfolio have mutual interests and each should work to leverage its own equity in service of the others while tapping into the equity of others.” – Denise Lee Yohn
12 Highest Rated Women Speakers
February 23, 2017
Topic: Leadership
Keywords: women speakers, female speakers, keynote speakers, professional speakers, best paid speakers
The results are in! Each month, companies come to us asking for Women Speaker ideas on a variety of topics to help inspire, educate, and inform their audiences. We do the research and deliver specific Speaker suggestions that our clients can choose from. Based on their response, here are 12 of our highest rated Women Speakers.
Catalogs are Smarter and Better Looking Than Ever
February 17, 2017
Freeport Press
Topics: Brand Communication, Brand Touchpoints, Marketing
Keywords: Denise Lee Yohn, Freeport Press, catalogs, direct mail
“Catalogs may seem old school, but their increased capabilities and the brand-building potential suggest they’ll remain a staple in retailers’ toolboxes – and consumers’ mailboxes,” notes Denise Lee Yohn.
How to Launch An Internal App
February 14, 2017
Staffbase
Topics: Culture, Employee Engagement
Keywords: Denise Lee Yohn, employee engagement, workplace culture, Staffbase, internal app, employee app
When you explore what your employees want in an app, be prepared to act on their suggestions, says Denise Lee Yohn.
Should Your Brand Take a Stand?
January 22, 2017
The Gazette
Topics: Brand Communication, Business, Leadership
Keywords: Denise Lee Yohn, brand purpose, Nick Westergaard, brand take a stand, brand cause, brand social issues, brand social impact
As Denise Lee Yohn says in her book, “What Great Brands Do,” you have to ask yourself, “What business are you really in?”
6 Tips for Improving CX from Top Customer Service Experts
January 12, 2017
Crestcom
Topics: Customer Experience, Corporate Culture, Customer Service, Employee Engagement
Keywords: FUSION, customer service employee, Crestcom customer service, customer service strategies, customer experience employee engagement, customer experience employee experience
Denise’s recent HBR article, Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience, argues that managers already know how to improve customer experience significantly. They simply need to start applying customer service and experience principles to HR practices to improve employee engagement.
2017 Predictions for a Wow Customer Experience Future
January 5, 2017
1to1 Media
Topics: Restaurants and Retail, Customer Experience
Keywords: #CX, #custexp, customer experience trends, customer experience predictions, customer experience 2017, ELIZABETH GLAGOWSKI, Denise Lee Yohn in 1to1 Media
CX experts look into the future to predict next-gen wow moments in 2017 and beyond.
Brands To Watch in 2017 (Interview)
December 16, 2016
Knowledge@Wharton
Topics: Restaurants and Retail, Brand Communication, Business, Marketing
Keywords: Brands to Watch in 2017, Companies to Watch in 2017, Dan Loney, Knowledge@Wharton, Denise Lee Yohn inteview
Denise Lee Yohn talks with Knowledge@Wharton Business Radio host Don Loney about Brands to Watch in 2017 including America, NFL, Chipotle, Ford, YouTube & more.
Getting to the Heart and Soul of What Customers Want
December 11, 2016
Deakin University
Topics: Restaurants and Retail, Customer Experience, Consumer Research, Marketing
Keywords: Lululemon customer strategy, Lululemon customer insights, Lululemon customer research, Lululemon consumer research, Lululemon customer feedback, Deakin University on Lululemon, Denise Lee Yohn in Deakin University
As cited in Lee Yohn (2012), their feedback mechanisms are almost done by stealth with Lululemon’s CEO, Christine Day spending hours each day observing how customers shop, listening to their complaints and then using this feedback to improve products and their experience.
9 Brands to Watch in 2017
December 8, 2016
Market Monitor
Topics: Business, Marketing
Keywords: Brands to Watch in 2017, brand trends 2017, brand predictions 2017, companies to watch 2017, Denise Lee Yohn on Market Monitor
Denise Lee Yohn is a brand expert and author of the book, What Great Brands Do. She recently posted a list of the 26 brands to watch in 2017, conveniently arranged A-Z. When Denise talks about brands, I listen–and you should, too.
Your Brand Is What You Do & How You Do It
December 7, 2016
STIMA Congress Magazine
Topics: Brand Delivery, Business, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, STIMA Congress, Belgium marketing conference, Sam DeCock, #STIMA2017
Denise Lee Yohn knows how to develop successful brands. In her bestseller “What Great Brands Do”, she gives seven key features of good brands. Denise is convinced that a brand is not only the responsibility of the marketing department. Still, she sees the role of the marketer getting stronger.
2017 Predictions in Social Media and Content Marketing
December 6, 2016
Bryan Kramer blog
Topics: Brand Communication, Marketing, Social Media
Keywords: Denise Lee Yohn on Bryan Kramer, 2017 predictions, 2017 trends, 2017 marketing trends, 2017 content marketing trends, 2017 digital marketing trends, Bryan Kramer blog, 2017 social media trends
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
Retail Trends: 10 Experts Share Their Predictions for 2017
November 10, 2016
Shopify
Topics: Restaurants and Retail, Customer Experience, Business
Keywords: Denise Lee Yohn, retail trends, retail predictions for 2017, retail in 2017, retail organization, Shopify predictions for 2017
What happens inside retail organizations may be the most significant, says Denise Lee Yohn.
Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow
October 29, 2016
Feedspot
Topics: Marketing, Social Media
Keywords: best branding blog, brand-as-business bites blog, Denise Lee Yohn blog, top branding blogs, top marketing blogs, top advertising blogs, top blogs for brand managers
Brand-as-business bites (TM) is #31 on this list of Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow.
Trump Business Empire Faces Challenges As 2016 Race Nears End
October 28, 2016
Fox News.com
Topics: Brand Communication, Business, Marketing
Keywords: Denise Lee Yohn, Trump brand value, Trump brand image, Trump brand damage
Denise Lee Yohn, author of “What Great Brands Do,” believes that while Trump’s more controversial comments have alienated some would-be clients, his run for president has given him a platform to reach an even broader base. “It might end up being a wash,” she told FoxNews.com.
“The Best Salespeople Do What Great Brands Do,” with Denise Lee Yohn
October 19, 2016
Quotable
Topic: Sales
Keywords: What Great Brands Do, Denise Lee Yohn interview, what great salespeople do, sales strategy, brand evangelist, Tiffani Bova, Quotable interview, Quotable podcast, Tim Clarke, Salesforce podcast, sales management
When buyers know more than ever, what should great salespeople do? Learn from the greatest brands. Join Denise Lee Yohn, branding savant, speaker, and author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and most recently Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She’ll lay out the specific steps for salespeople to stay ahead in the ever-changing world of sales.
Denise Lee Yohn: Parallel Universes – Branding & Sales
October 18, 2016
SPEAK
Topic: Sales
Keywords: Denise Lee Yohn, speaker on branding, SPEAK, franchise speakers, keynote business speaker, speaker on sales
During Denise Lee Yohn’s collaboration with brands, big and small, she’s being asked over and over about the changing world of sales. Based on this, she’s created a brand new (no pun intended 🙂) program that talks sales.
What Great Brands Do: Denise Lee Yohn on How Not to be RadioShack
October 10, 2016
Blinkist
Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, adam morgan, Blinkist interview, Radio Shack failure, Eat the Big Fish, The Brand Gap, Marty Neumeier
This edition of the Blinkist podcast features Denise Lee Yohn, author of the book What Great Brands Do. In the interview, Lee Yohn and I talk about why all branding starts inside, and how exactly Sony implemented that idea when Lee Yohn was there. Then we get into what ever happened to brands like Saturn and RadioShack – remember them?
15 Brand Minutes With…Denise Lee Yohn
October 4, 2016
Brand ManageCamp
Topics: Customer Experience, Brand Touchpoints, Business
Keywords: retail customer experience, Denise Lee Yohn interview, extraordinary experiences, Brand ManageCamp, brand book recommendations, Len Herstein, mobile app recommendations
In this edition, Denise Lee Yohn (Former marketing exec for Sony, best-selling author of “What Great Brands Do” and “Extraordinary Experiences,” and former Brand ManageCamp speaker) gives marketers a great deal to think about
Retail Advice From The 9 Best Retail Experts In The Industry
September 26, 2016
PrimaSeller
Topics: Restaurants and Retail, Customer Experience
Keywords: Denise Lee Yohn, brand platform, PrimaSeller, customer profile, expert advice for retailers
Here’s how to give customers the best experience.
Podcast Episode 004 – “Brand As Business” w/ Denise Lee Yohn
September 26, 2016
Grits X Grids
Topics: Restaurants and Retail, Brand Delivery, Brand Experience
Keywords: What Great Brands Do, restaurant branding, restaurant brand strategy, brand-as-business management approach, Denise Lee Yohn interview, Joseph Szala, Grits X Grid, Vigor Branding
Denise Lee Yohn puts down some serious insight and knowledge.
Denise Lee Yohn Explica O Sucesso Das Grandes Marcas
September 19, 2016
Meio&Mensagem
Topics: Brand Delivery, Business, Marketing
Keywords: Denise Lee Yohn video, Meio&Mensagem video, What Great Brands Do video, CONAREC video
The branding strategist Denise Lee Yohn presents seven principles for brand-building success and deconstructs three myths that can disrupt a business.
A Cause for Customers and for Business Too
September 14, 2016
CONAREC
Topics: Business, Culture, Leadership, Social Responsibility
Keywords: Denise Lee Yohn interview, brand purpose, CONAREC, Denise Lee Yohn at CONAREC, Roberto Meir at CONAREC, Fernando Chacon, Luiz Lobo, start with why
The importance of the changes mentioned by Denise Lee Yohn was the starting point for the debate captained by Roberto Meir, international specialist in consumer relations, retail and relationship strategies with stakeholders. (Portuguese)
Darwinism Applies To Business. Evolve Or Die
September 13, 2016
CONAREC
Topics: Brand Strategy, Business, Culture, Innovation, Marketing
Keywords: branding speaker, brand evolution, CONAREC speaker, Denise Lee Yohn at CONAREC, digital darwinism, keynote speaker on brand-building, international keynote speaker
In the opening panel, Denise Lee Yohn spoke about the importance of listening to the customer and defended the idea of a digital Darwinism. (Portuguese)
Leadership Interview: Denise Lee Yohn
September 11, 2016
Ron Kitchens -- Always Forward
Topics: Business, Culture, Leadership, Marketing
Keywords: What Great Brands Do, brand-building, Denise Lee Yohn interview, Ron Kitchens blog, Always Forward blog, Ron Kitchens interview, marketing vs. branding
Denise gives us a peak into the world of branding and what we can do as leaders to better build our organization’s brand no matter what industry we are in.
Apple Unveils iPhone 7 and New Store Branding & Design
September 9, 2016
Knowledge@Wharton
Topics: Customer Experience, Brand Names, Business, Innovation
Keywords: Apple brand strategy, Denise Lee Yohn on Knowledge@Wharton, Knowledge@Wharton Business Radio, Apple iPhone 7 announcement, Apple store name, Apple store branding, Apple store design
Denise Lee Yohn talks with Knowledge@Wharton Business Radio host Don Loney about Apple’s latest announcements.
12 Things Top Authors Wish They’d Learned In School But Never Did
September 5, 2016
Blinkist
Topic: Leadership
Keywords: Blinkist, Blinkist book list, leadership, learned in school, #AlwaysLearning
In traditional education systems, there is a lot of emphasis on following, obeying, and conforming to the crowd. It’s no surprise that two powerful personalities — Virtual Mentor Michael Hyatt and What Great Brands Do author Denise Lee Yohn — are both hankering for more emphasis on leadership in schools.
Adam Carolla Interviews Denise Lee Yohn
September 5, 2016
Adam Carolla Take a Knee Podcast
Topics: Business, Leadership
Keywords: What Great Brands Do, Denise Lee Yohn interview, Adam Carolla Take a Knee Podcast, Denise Lee Yohn on Adam Carolla Show
Brand-Building Expert, Speaker, and Author Denise Lee Yohn joins Adam for this week’s episode of Take A Knee.
Denise Lee Yohn on What Great Brands Do
August 25, 2016
San Diego Life Lounger Magazine
Topics: Business, Leadership
Keywords: Denise Lee Yohn interview, San Diego Life Lounger, Life Lounge SD, keynote speaker Denise Lee Yohn
Denise Lee Yohn, sought-after international speaker and best-selling author, shares her passion with Life Loungers this month.
3 Ways Millennials Have Changed Back-To-School Shopping
August 16, 2016
Footwear News
Topics: Restaurants and Retail, Brand Touchpoints, Business, Marketing
Keywords: Denise Lee Yohn in Footwear News, Millennial shopping trends, millennial purchase behavior, millennial back to school, millennial parents, millennial value perceptions, Footwear News back to school
“For a while now, millennials’ shopping patterns have been distinguished by a greater use of digital for doing brand and product research before, during and after visiting a store,” said Denise Lee Yohn, a retail consultant and author of “What Great Brands Do.”
Best-seller Denise Lee Yohn fará palestra no Brasil para 5 mil empresários
August 11, 2016
veja
Topics: Business, Marketing
Keywords: Veja press release, CONAREC, Denise Lee Yohn speaking in Sao Paulo, Denise Lee Yohn speaking in Brazil
Autora do best-seller “O que Grandes Marcas Fazem: Os Sete Princípios da Construção de Marca que Separam o Melhor do Resto”, a especialista internacional em construção de marcas Denise Lee Yohn estará no Brasil em setembro.
translation:
Author of the bestseller “What Great Brands Do: The Seven Principles of Brand Building that separated the Best of the Rest”, the international specialist in building brands Denise Lee Yohn will be in Brazil in September.
New Poll Shows Millennials Prefer Companies That Give to Charity
August 11, 2016
Fortune
Topics: Brand Strategy, Social Responsibility
Keywords: millennials charity, millennials philanthropy, millennials corporate social responsibility, Carolyn Preston, Denise Lee Yohn in Fortune
Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.
Olympic Sponsors: Are They Wasting Their Money?
August 10, 2016
Bloomberg
Topics: Brand Communication, Business, Marketing
Keywords: Olympics sponsorship, Olympics advertising, Denise Lee Yohn on Bloomberg, Denise Lee Yohn expert commentator, P&G Thank You Mom campaign, Nike Olympics campaign, Nike Olympics advertising, VISA Olympics campaign, VISA Olympics advertising, Adidas sponsorship
Denise Lee Yohn, author and brand-building consultant, discusses sponsoring the 2016 Olympic games, if advertisers are getting their money’s worth from the sponsorships and which companies hit the mark. She speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”
Luxury Handbags: Fading Status Symbol?
August 10, 2016
CNBC Power Lunch
Topics: Restaurants and Retail, Business, Innovation
Keywords: Denise Lee Yohn expert commentator, handbag wars, Coach strategy, Michael Kors strategy, department store handbag, handbag trends, Denise Lee Yohn on CNBC Power Lunch, handbag brand strategy, handbag innovation
Denise Yohn, author of “What Great Brands Do,” shares her retail expertise on luxury handbags, and what’s changing consumer expectations in the fashion scene.
Showrooming
August 1, 2016
Footwear Plus
Topics: Restaurants and Retail, Brand Experience, Marketing
Keywords: retail customer experience, showrooming, footwear retail, shoe retail, webrooming
Make your own website a vital source for information about the products you carry, and in store, deliver personalized, real-time, caring service which is more valuable to many customers than saving a few dollars by purchasing online.
What Does the Future Hold for Brazilian Brands?
August 1, 2016
Consumidor Moderno
Topics: Business, Innovation, Marketing
Keywords: Denise Lee Yohn interview, Consumidor Moderno interview, CONAREC interview, millennials in Brazil, Brazilian brands, Starbucks digital strategy, millennials shopping behavior, digital lifestyle
An international expert in building brands, Denise Lee Yohn, spoke to this issue of Consumidor Moderno. (Portuguese)
5 Books to Help Strengthen Your Brand
June 28, 2016
Entrepreneur
Topics: Brand Delivery, Brand Strategy, Business, Marketing
Keywords: What Great Brands Do, What Great Brands Do book review, Denise Lee Yohn book review, books on branding, Entrepreneur recommended reading, Entrepreneur recommended books, books on brand strategy
If you feel like your brand could use some polishing, then pick from one of these five books and start reading. Each of these books delivers actionable strategies that will help you build a better brand and improve your marketing strategy.
Beyond Brand Experience
June 15, 2016
Branding Magazine
Topics: Customer Experience, Brand Experience, Brand Strategy
Keywords: customer experience, brand experience, Denise Lee Yohn interview, brand definition, Branding Magazine, Branding Roundtable
Is a brand best defined as a totality of experiences? Even if so, is it time to move beyond that understanding to a new one? This month we’ve asked several branding experts from around the world to weigh in on the topic including Denise Lee Yohn, consultant, speaker, and author of several books on branding, including What Great Brands Do.
True University Day Two Recap
June 15, 2016
True Ventures
Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Small Businss
Keywords: What Great Brands Do, minimum viable brand, brand strategy for start-ups, branding for start-ups, True University, True Ventures, Denise Lee Yohn faculty, rock star brand
True University day two kicked off with a general session from Diane Adams, Chief People Officer at Qlik, on creating the company culture you want from day one of your company. More dynamic sessions followed. Denise Lee Yohn, author of “What Great Brands Do,” taught us how to build a rockstar brand.
Learn to Attract Your Customers
June 6, 2016
Publimetro
Topics: Brand Communication, Brand Delivery, Business, Marketing, Social Media
Keywords: Denise Lee Yohn interview, branding trends, Denise Lee Yohn in Publimetro, EXMA CDMX, EXMA Mexico City, social media trends
The author of the book What Great Brands Do and former VP of marketing SONY, Denise Lee Yohn, talked with Publimetro on the importance of activating a brand and some strategies for branding.
Great Brands Start Inside – Denise Lee Yohn (Atlanta Growth Summit)
June 6, 2016
Strategic Discipline
Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Small Businss
Keywords: What Great Brands Do, Denise Lee Yohn, brand-building, brand-as-business management approach, Douglas Wick, Strategic Discipline Positioning Services, ScaleUp Summit, Gazelles
Denise Lee Yohn, author of offered seven steps to building greatness.
Why We Shop Differently on Mobile Phones
May 4, 2016
Toronto Star
Topics: Business, Marketing
Keywords: neuroscience, neuromarketing, focus groups vs. neuroscience, Denise Lee Yohn in Toronto Star, mobile shopping behavior, shopper behavior
While focus groups can still be useful, big retailers like Procter and Gamble and Kraft are increasingly looking to neuroscience to uncover what is going on in the minds of consumers when they shop, says Denise Lee Yohn, author of the book What Great Brands Do.
Put Customers On a Pedestal
May 1, 2016
B-to-B Marketer
Topics: Customer Experience, Brand Experience, Business
Keywords: customer experience design, customer experience management, customer experience differentiation, B2B customer experience, business-to-business customer experience, #CX
“If you don’t start paying attention to the customer experience, you’re going to be left behind,” Denise Lee Yohn.
The Secret to Sweetgreen’s Success
May 1, 2016
QSR Magazine
Topics: Restaurants and Retail, Brand Strategy, Business, Leadership, Social Responsibility
Keywords: Karen Kelley, Sweetgreen CEO, sweetgreen strategy, sweetgreen success, QSR Magazine
“What we know is that Millennial consumers care a lot more about the values of the companies they do business with,” says Denise Lee Yohn, marketing consultant and author of the book What Great Brands Do (and former QSR columnist).
Misty Copeland Opens Up About Under Armour, Ballet & Her New Principal Dancer Role
April 29, 2016
Footwear News
Topics: Brand Communication, Brand Strategy, Marketing
Keywords: Denise Lee Yohn in Footwear News, Under Armour ad campaign, Under Armour brand positioning, Under Armour brand strategy, Under Armour Misty Copeland, Misty Copeland ad campaign
“The fact that Misty is not a conventional athlete in and of itself adds value to the brand,” said Denise Lee Yohn, a marketing expert.
20 Best Business Blogs for Busy Entrepreneurs
April 27, 2016
Appfluence
Topics: Business, Small Businss
Keywords: small business branding, 20 Best Business Blogs for Busy Entrepreneurs, best business blogs, Top Blogs for Entrepreneurs, Appfluence blog recommendations, business blog recommendation, brand-as-business bites, Denise Lee Yohn blog, brand-building blog
Denise Lee Yohn is the master of brand building. Companies ranging from Sony, Frito Lay, and Burger King have sought after her for her expertise. If these world renowned companies put their faith in Denise, so should you! Need help building your brand? Check out her blog!
Culture Rules! Create a Positive Business Culture Inside and Out
April 26, 2016
Office Small Business Academy
Topics: Business, Culture, Employee Engagement, Leadership, Small Businss
Keywords: employee engagement, employee culture, office small business academy, small business culture, small business employee engagement, Microsoft Office webinar
Denise Lee Yohn, Brand-Building Expert and Author of “What Great Brands Do” explains how to create a culture your employees will love.
What Great Brands Do
April 25, 2016
Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership
Keywords: brand-as-business management approach, brand-building principles, What Great Brands Do review, branding book, Robert Hunt review, renaissance executive forums
I highly recommend this book if you desire to have a Culture and Brand that lives out the vision you have for your company.
Buzz Queens
April 4, 2016
Footwear News
Topics: Brand Communication, Marketing, Social Media
Keywords: Denise Lee Yohn in Footwear News, Puma women's strategy, Puma women's marketing, Kylie Jenner for Puma, Rihanna for Puma. footwear marketing, footwear branding, footwear social media strategy
Why Rihanna and Kylie Jenner are critical to Puma’s ambitious new women’s push according to Denise Lee Yohn.
Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential
April 4, 2016
Advertising Age
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Business
Keywords: Denise Lee Yohn in Ad Age, Unstore, retail customer experience design, Samsung retail strategy, Staples retail strategy
“Customer experience is becoming more influential in shaping people’s expectations,” said Denise Lee Yohn, a branding consultant, noting that such stores function as intensive, immersive storytellers that can convey a brand’s history, attributes and future vision.
Is Your Brand What You Need It to Be
March 31, 2016
ilead, the Leadership Connection
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Small Businss, Social Responsibility
Keywords: What Great Brands Do, Amazon brand strategy, Extraordinary Experiences interview, Denise Lee Yohn on iLead, Linda Sharkey interview with Denise Lee Yohn, Starbucks brand turnaround
My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand.
AIMING FOR THE HEARTS OF CONSUMERS
March 10, 2016
Concept 21
Topics: Restaurants and Retail, Brand Communication, Brand Strategy, Business, Design
Keywords: emotional connection, Denise Lee Yohn, Starbucks brand strategy, emotional branding, Concept 21, seduce consumers, emotional brand appeal
Brand-building expert and best-selling author, Denise Lee Yohn famously said, “Great brands aim for consumers’ hearts, not their wallets.”
Branding Keywords, Trusted Curation and Curated Branding
March 10, 2016
Digital Journal
Topics: Brand Communication, Marketing
Keywords: Denise Lee Yohn, advertising slogans, tagline branding, death of tagline, tagline evolution, advertising keywords, MissionLines, TrustedCuration, TrustedBest
In her 2013 AdWeek article The Death of the Tagline: Flexible branding is the new name of the game, Denise Lee Yohn concluded that in order to survive, taglines must evolve into concise mission statements.
Chinese Brands Need A ‘Champion,’ Says Marketing Strategist Denise Lee Yohn
March 10, 2016
CMO dot com
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Strategy
Keywords: What Great Brands Do, Denise Lee Yohn interview, extraordinary experiences, branding in asia, asian branding, chinese branding, Haier brand strategy, Lenovo brand strategy
Denise Lee Yohn is eloquent about the art of branding.
Extraordinary Experiences Book Review
March 6, 2016
booklife
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership
Keywords: Publishers Weekly book review, Denise Lee Yohn book review, Extraordinary Experiences book review, Booklife review
Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.
Book Recommendation: Extraordinary Experiences
March 2, 2016
The Jason & Scot Show Podcast
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Loyalty
Keywords: Denise Lee Yohn book review, Extraordinary Experiences book review, The Jason & Scot Show podcast, Jason Goldberg book recommendation, RetailGeek book recommendation, retail customer experience book
Jason Goldberg, SVP, Commerce & Content at Razorfish, and “RetailGeek,” includes Extraordinary Experiences on his recommended reading list. The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”
Living Large in Texas
February 1, 2016
Store Brands
Topics: Restaurants and Retail, Brand Extensions, Brand Strategy, Business, Marketing
Keywords: H-E-B customer experience, H-E-B brand experience, H-E-B brand strategy, H-E-B store brand strategy, H-E-B in Store Brands magazine, Denise Lee Yohn in Store Brands Magazine
“They really have woven themselves into the fabric of their community,” says Denise Lee Yohn author of What Great Brands Do and Extraordinary Experiences.
Denise Lee Yohn: What Great Brands Do, Shake Shack & Dancing
January 29, 2016
The Digital Life with Kevin Lockett Podcast
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Strategy, Small Businss
Keywords: brand-building, Denise Lee Yohn interview, small business branding, What Great Brands Do interview, Kevin Lockett interview, Amazon vs. Netflix
On today’s episode, Kevin Lockett talks to branding queen Denise Lee Yohn on her book ‘What Great Brands Do,” the success of Shake Shack, a look at how established marketers like Sean Combs shift their branding concepts, Amazon vs. Netflix, should smaller companies follow the the same branding concepts as big companies and her early love for dance.
Denise Lee Yohn on How To Get Your Brand In-line With Your Customers
January 26, 2016
Amazing Business Radio
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business
Keywords: retail customer experience, Denise Lee Yohn interview, What Great Brands Do interview, Shep Hyken interview, Amazing Business Radio podcast with Denise Lee Yohn, brand-building strategies
Shep Hyken discusses seven brand strategies with Denise Lee Yohn, consultant, speaker, and author on brand-building.
Chipotle’s Comeback Plan: Company-Wide Meeting and Marketing
January 13, 2016
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Business, Marketing
Keywords: Chipotle e. coli crisis, Chipotle Comeback Plan, Chipotle food borne illness, Chipotle recovery plan, Chipotle marketing, Chipotle advertising, Chipotle company meeting
“They should take a page from Starbucks when Howard Schultz returned to the helm back in 2008 and point to the meeting as an example of how they’re getting themselves back on track – refocusing everyone on the basics of their business,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy and was with Jack in the Box during that chain’s 1993 E. coli outbreak.
Interview: Denise Lee Yohn – Author, ‘What Great Brands Do’
January 13, 2016
Branding in Asia
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Employee Engagement, Leadership, Marketing
Keywords: restaurant branding, retail branding, Denise Lee Yohn interview, Costco customer strategy, Sweetgreen corporate social responsibility, Extraordinary Experiences interview, Denise Lee Yohn Branding In Asia interview, CMO role, Chief Marketing Officer influence, Bobby McGill interview
Over a 25-year career including running Sony’s first ever brand office as the vice president/general manager of brand and strategy, Denise Lee Yohn has established herself as an authoritative voice in the world of branding.
Entrepreneurs Cook Up Tasty Restaurant Brands
January 7, 2016
Investor's Business Daily
Topics: Restaurants and Retail, Business, Small Businss
Keywords: restaurant branding, restaurant marketing, Denise Lee Yohn on Investor's Business Daily, restaurant brand-building, restaurant entrepreneurs, restaurant strategy, Jason's Deli
Stick with it. With more than half of new restaurants failing within the first year, only entrepreneurs who can take the heat stay in the kitchen. “Great brands will break through,” said Denise Lee Yohn, author of Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
#H2HChat “What Great Brands Do” with Denise Lee Yohn
January 5, 2016
#H2HChat
Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Business, Marketing
Keywords: What Great Brands Do, Shake Shack brand strategy, Denise Lee Yohn on #H2HChat, Denise Lee Yohn on Bryan Kramer, Shake Shack branding, brand podcast, branding podcast
In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, and never have to “give back”. Join us to learn how you can use this year to transform your branding from good to great.
Was Peter Drucker Wrong? The Modern Purpose Of A Brand
December 28, 2015
Forbes
Topics: Brand Communication, Marketing, Social Responsibility
Keywords: Blake Morgan on Forbes, Dove Campaign for Real Beauty, Peter Drucker on purpose of business, Peter Fader, Knowledge@Wharton Summit, Dove ad campaign, Dove brand purpose
Wharton event panelist Denise Lee Yohn argued that Dove was not trying to sell soap with its “Real Beauty” campaign.
Denise Lee Yohn, Brand-Building Expert
December 10, 2015
Crack the Customer Code
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing
Keywords: retail customer experience, Denise Lee Yohn interview, Extraordinary Experiences interview, Crack the Customer Code Podcast, Extraordinary Exerie, Jeannie Walters interview, Adam Toporek interview
Denise Lee Yohn, author of Extraordinary Experiences: What Great Retail and Restaurant Brands Do, discusses the concepts of restaurant and retail stand-out experiences.
The Role Of Brand Must Be Better Articulated
December 10, 2015
Branding Strategy Insider
Topics: Brand Strategy, Business, Marketing
Keywords: brand strategy, brand leadership, Branding Strategy Insider write-up on Denise Lee Yohn, Mark diSomma interview Denise Lee Yohn, role of brand, value of brand
I had a long talk to speaker and “Great Brands” author Denise Lee Yohn recently. There were many interesting points in our conversation, but one observation in particular stood out: marketers are failing to successfully articulate the role of brand to others in the organization.
69 Experts Share 2016 Marketing Predictions
December 9, 2015
Bryan Kramer blog
Topics: Marketing, Social Media
Keywords: #69predictions, 69 Predictions, 2016 Marketing Predictions, 2016 marketing trends, Bryan Kramer marketing predictions, Denise Lee Yohn marketing predictions
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders including Denise Lee Yohn to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Here’s Why Some Subscription Box Companies are Successful
December 2, 2015
Celect
Topics: Restaurants and Retail, Business, Innovation, Marketing
Keywords: Celect article on Denise Lee Yohn, Celect article on Stitch Fix, Stitch Fix personalization, Stitch Fix data algorithms, Stitch Fix transforming retail, retail transformation, Stitch Fix assortment strategy
Forbes contributor Denise Lee Yohn published an article today that really caught my attention. If you don’t know her already, she’s a an author, speaker, and brand-building maven – analyzing top retail brands over the past 25 years. In this article, Denise digs into Stitch Fix and how they are using data to optimize and personalize offerings to their customers in a way that others traditionally haven’t tried.
The Road to Brand Greatness: A Long Virtual Coffee™ with Denise Lee Yohn
December 1, 2015
Mark DiSomma blog
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Marketing
Keywords: restaurant branding, restaurant brand strategy, Denise Lee Yohn interview, brand-building strategy, Sustainable Brands 2015, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, Mark DiSomma interview, the experience economy, Costco brand experience
Denise Lee Yohn is one of those people whose been part of my brand conversations for some time. I first encountered her no-nonsense approach to brand when she published an excerpt from her book What Great Brands Do on Branding Strategy Insider. It was one of the most popular posts of the year.Intrigued to probe more of her thinking about how brands generate greatness, I reached out to explore some aspects of this new book and her wider thinking in more detail. Here’s what happened:
Extraordinary Experiences with Denise Lee Yohn
November 26, 2015
Roger Dooley Blog
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Employee Engagement, Marketing, Small Businss
Keywords: retail customer experience, Denise Lee Yohn interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Costco customer experience, PIRCH SCARF method, Roger Dooley interview, HEB brand experience
Today, I am very excited to bring you the first repeat guest of The Brainfluence Podcast. I invited Denise Lee Yohn back to the show to share her exciting new insights.
A Retailer’s Dilemma: Is It Worth It to Open on Thanksgiving?
November 25, 2015
Market Watch
Topics: Restaurants and Retail, Business, Marketing
Keywords: Denise Lee Yohn on MarketWatch, Denise Lee Yohn on black friday, black friday PR, black friday closing, black friday retail strategy
They are effectively saying, “Look at us: aren’t we great? We’re not opening on Thanksgiving,” said Denise Lee Yohn, a retail consultant.
Extraordinary Brand Experiences With Denise Lee Yohn
November 22, 2015
Six Pixels of Separation Podcast
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Customer Service, Loyalty
Keywords: customer loyalty, Denise Lee Yohn interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, Denise Lee Yohn on Six Pixels of Separation, Denise Lee Yohn interview with Mitch Joel, Costo customer strategy
When it comes to brands doing things right – constantly and consistently – I think of the work that Denise Lee Yohn has done over the years.
What Small Businesses Can Learn From Shake Shack About Branding
November 20, 2015
Entrepreneur
Topics: Restaurants and Retail, Brand Delivery, Brand Strategy, Small Businss
Keywords: small business branding, small business brand strategy, great brands start inside, Denise Lee Yohn video, Denise Lee Yohn on Entrepreneur Magazine, Denise Lee Yohn on Shake Shack, Shack Shake brand strategy
Great branding radiates from the inside out, says expert speaker and author Denise Lee Yohn.
Exploring the Brand with Denise Lee Yohn
November 18, 2015
Personal Branding Blog
Topics: Restaurants and Retail, Brand Delivery, Business, Marketing, Small Businss
Keywords: retail customer experience, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, restaurant customer experience, Extraordinary Experiences by Denise Lee Yohn, retail and restaurant brand strategy, Mairia Duro interview
Published November 2, Denise Lee Yohn’s latest work has already begun accumulating a growing following of supporters.Extraordinary Experiences is an ebook that delves into explaining and understanding how certain brick-and-mortar companies continually maintain growth throughout an age where the internet has been making such establishments virtually obsolete.
What Great Retail and Restaurant Brands Do
November 17, 2015
The Huffington Post
Topics: Restaurants and Retail, Customer Experience, Culture, Innovation, Leadership
Keywords: Denise Lee Yohn interview, advancing cultural movements, brick and mortar strategy, Denise Lee Yohn in Huffington Post, extraordinary experiences, Scott Goodson interview with Denise Lee Yohn, retail dying, retail dead
What are the most noteworthy ideas to keep in mind as we turn towards the new year? To answer this I turned to someone with an amazing ear to the ground and eye on the big tendencies shaping brand experiences. Denise Lee Yohn has tremendous conviction and carries with this the authority of someone who led marketing with world-class brands including Sony and Frito-Lay.
What’s the CX Buzz This Week?
November 16, 2015
NICE
Topics: Restaurants and Retail, Customer Experience, Business
Keywords: retail customer experience, customer experience design, customer experience strategy, Denise Lee Yohn on NICE, differentiated customer experience, customer experience uniqueness
This week Denise Lee Yohn guest posts on Annette Franz Gleinicki’s CX-Journey.com website about whether great customer experience is enough. She is talking about the need to not only have good design and solid execution when it comes to customer experience, but also the need for your experiences to be differentiated.
How Great Brand Building Creates Extraordinary Experiences
November 12, 2015
Simple Marketing Blog
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Business, Customer Service, Leadership
Keywords: brand-as-business management approach, Denise Lee Yohn interview, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Extraordinary Experiences interview, CB Whittemore interview, Simple Marketing Now interview, Flooring the Customer interview
f you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you’re in luck. Brand building expert Denise Lee Yohn has released her second book titled Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
When Big Companies Act Local
November 12, 2015
NPR Marketplace
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business, Innovation
Keywords: What Great Brands Do, brand strategy, Denise Lee Yohn on NPR Marketplace, Denise Lee Yohn on KPBS, local brand strategy, national brands going local, regional brand strategy, Tracey Samuelson interviews Denise Lee Yohn
In recent years, McDonald’s has made a push to regionalize its menu by, for example, serving lobster rolls at some locations in the Northeast. It used to be a prime example of a big chain that was completely the same no matter where it was located, said Denise Lee Yohn, a brand consultant and author of “What Great Brands Do.”
Brand Royalty Roadmap
November 11, 2015
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business, Marketing
Keywords: What Great Brands Do, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, John Moore book review, BrandAutopsy book review. brand royalty roadmap
In her first book, WHAT GREAT BRANDS DO, Denise provided a seven-step roadmap for how brands can achieve greatness and shared how big benchmark brands achieved their greatness. Smartly, she has written a follow-up companion ebook, EXTRAORDINARY EXPERIENCES that focuses on how smaller brands are following this brand royalty roadmap.
BRANDS + EXTRAORDINARY EXPERIENCES
November 11, 2015
#brandchat
Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Brand Experience, Brand Touchpoints, Business, Culture, Employee Engagement, Loyalty, Marketing
Keywords: brand loyalty, customer experience, brand culture, franchisee engagement, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, #brandchat with Denise Lee Yohn, #brandchat with Maria Elena Duron, PIRCH CEO phone number, Popeyes culture, Chipotle brand loyalty
#BRANDCHAT on Nurph with Denise Lee Yohn, author of the new book, Extraordinary Experiences. Hosted by Maria Elena Duron and moderated by Gary J. Nix.
Can E.Coli Scare Cost Chipotle Its ‘Integrity’ in Long-Term?
November 9, 2015
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Business
Keywords: Denise Lee Yohn in Ad Age, Chipotle e. coli scare, Chipotle e. coli crisis, Chipotle e. coli communications, Chipotle e. coli strategy, Chipotle Mexican Grill, Chipotle customer loyalty, fast food food borne illness
“In this day and age, Chipotle or any company needs to recognize that people are going to find out. It’s better for them to engage in the conversation and be as up front as they can,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy.
What Makes a Great Brand with Denise Lee Yohn
November 2, 2015
Brand Driven Digital
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, extraordinary experiences, Denise Lee Yohn on Brand Driven Digital, Nick Westergaard interviews Denise Lee Yohn
Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.
Extraordinary is a Scary Word
November 2, 2015
McKee Wallwork & Company
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business
Keywords: brand experience, retail customer experience, Denise Lee Yohn book review, extraordinary experiences, Denise Lee Yohn on McKee Wallwork & Co., Steve McKee book review
There are many things in Denise Lee Yohn’s new book, Extraordinary Experiences I wish I’d said. A follow up to her smart 2014 release, What Great Brands Do, Extraordinary Experiences makes the what-shouldn’t-be-so-extraordinary point that brands are, at their core, experiences.
7 Things Great Customer Experience Companies Do Better Than You
November 2, 2015
Customer Experience Insight
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Marketing
Keywords: brand experience, retail customer experience, customer experience strategy, Denise Lee Yohn book review, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Customer Experience Insight book review
Most great customer experiences don’t happen by chance. They’re the result of much bigger principles and practices that happen behind the scenes every day. “These experiences don’t just happen; nor do they result only from excellent operations,” says Denise Lee Yohn, author of Extraordinary Experiences.
Branding Lessons from Three Top Quick Serves
October 26, 2015
QSR Magazine
Topics: Restaurants and Retail, Brand Experience, Brand Strategy, Culture, Marketing, Social Responsibility
Keywords: restaurant branding, QSR branding, Denise Lee Yohn book review, Extraordinary Experiences book review, QSR brand-building, restaurant brand-building, Popeyes' Louisiana Kitchen branding, Jason's Deli branding, sweetgreen branding, Costco branding
Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that illustrate seven core principles.
Oprah Brings Her Own History to Weight Watchers
October 19, 2015
NPR Marketplace
Topic:
Keywords: brand partnerships, Oprah Weight Watchers, Oprah Winfrey brand endorsement, Oprah Winfrey investment, Denise Lee Yohn on NPR Marketplace
Branding consultant Denise Lee Yohn said those relationships have been mutually beneficial, more often than not.
What Great Brands Do: A Conversation with Denise Lee Yohn
October 9, 2015
Topics: Customer Experience, Brand Delivery, Culture
Keywords: Denise Lee Yohn interview, What Great Brands Do interview, Hannah Claire Litman interview Denise Lee Yohn, Hannah Claire Litman What Great Brands Do
In her most recent bestselling book, What Great Brands Do(Jossey-Bass, 2014), Yohn identifies certain things that ‘great brands’ have in common. Surprisingly, these ‘things’ have less to do with advertising and communications and more to do with how they run the business and cultivate their brand. I sat down with her a while back to learn more.
DENISE LEE YOHN ON HOW TO ACHIEVE ROCK STAR BRAND STATUS
October 7, 2015
Women In Retail Leadership Circle
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing
Keywords: Denise Lee Yohn interview, retail brand strategy, Women in Retail Leadership Circle Inner Circle, retail brand-building, Lane Bryant #ImNoAngel campaign, Angela Ahrents Burberry Apple, Women In Retail Leadership Girl Talks
Denise Lee Yohn, author of “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best,” is a featured speaker at Girl Talks, where she will detail how attendees can achieve rock star brand status. Denise was also nice enough to sit down with the Inner Circle this week to tell us a little about herself.
Will All-Day Breakfast Boost McDonald’s Brand?
October 6, 2015
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Strategy, Business, Marketing
Keywords: McDonald's brand strategy, Stuart Varney on McDonald's, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., McDonald's problems, McDonald's sales decline, McDonald's All Day Breakfast
‘What Great Brands Do’ author Denise Lee Yohn on McDonald’s decision to serve all-day breakfast.
What Great Brands Do by Denise Lee Yohn
September 22, 2015
Jeff Harbaugh & Associates
Topics: Brand Strategy, Business
Keywords: brand-as-business management approach, What Great Brands Do book review, Jeff Harbaugh book review, recommended books by Jeff Harbaugh
If you don’t understand the concept of “brand as business,” you will after you read this book.
The Marketing Secrets of the Unicorns
September 11, 2015
NASDAQ Private Market
Topics: Brand Strategy, Business, Marketing
Keywords: Denise Lee Yohn, start-up branding, start-up brand strategy, minimum viable brand, NASDAW Private Market White Paper, marketing unicorns
“Many startups assume their technology is so brilliant it will sell itself,” says Denise Lee Yohn, a brand-building consultant and author of the 2014 book What Great Brands Do.
Things You Gotta Read/See/Hear
September 10, 2015
Topics: Brand Delivery, Leadership, Marketing
Keywords: What Great Brands Do review, branding book review, brand-building book review, Caroline Joy Communications, branding book recommendation, brand-building book recommendation
Denise Lee Yohn takes such a complicated notion like branding and breaks it down to the seven most important principles that all great brands do.
A Better Way to Map Brand Strategy
September 1, 2015
Harvard Business Review
Topic: Brand Strategy
Keywords: Denise Lee Yohn in Harvard Business Review, brand strategy map, brand strategy centrality, brand strategy distinctiveness, brand strategy Niraj Diwar Charan K. Bagga, brand positioning map
Denise Lee Yohn, author of What Great Brands Do, observes limitations to the presented brand strategy mapping approach based on perceived centrality and distinctiveness.
Subway Officially Cuts Ties With Jared
August 18, 2015
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: Denise Lee Yohn, Subway innovation, Subway Jared Fogle, Subway spokesperson, Subway advertising, Jared Fogle child pornography ch
“I don’t think it will materially impact Subway — they already distanced themselves from him,” said consultant Denise Lee Yohn in an email.
25 Must Read Books For Every eCommerce Entrepreneur
August 14, 2015
LemonStand
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership, Marketing, Small Businss
Keywords: What Great Brands Do, Must Read Books, Books for E-commerce Entrepreneurs, Books for entrepreneurs, Lemonstand recommended books, books on branding
If you really want to stand out from your competition and create a brand like Zappos or Apple, read this book and implement the principles in your business.
Where Good Meets Gracious
August 1, 2015
QSR Magazine
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business, Customer Service, Marketing, Social Media
Keywords: Chick-fil-A strategy, Chick-fil-A customer service, Chick-fil-A customer experience, Chick-fil-A QSR Top 50, Chick-fil-A vs. McDonald's
“Chick-fil-A already has this positive, wholesome, healthy halo where people aren’t necessarily questioning the healthfulness of their food or the quality or the safety,” Brand-building expert and QSR columnist Denise Lee Yohn says.
Does “Emotional Connection” Really Belong in Sales and Marketing?
July 30, 2015
On Everything Marketing
Topics: Brand Communication, Marketing, Sales
Keywords: emotional connection, Denise Lee Yohn, Moshe Engelberg On Everything Marketing, emotion in sales and marketing
As my colleague and brand guru Denise Lee Yohn wrote in Forbes magazine: “People decide which brands to buy and which ones to stick with based on how they make them feel.”
The Top 10 Most Read VisionRoom.com Articles of the Last Year
July 29, 2015
Auxano
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Leadership
Keywords: What Great Brands Do review, What Great Brands Do Summary, What Great Brands Do on Auxano, What Great Brands Do in Vision Room
In this SUMS from “What Great Brands Do,” (book by Denise Lee Yohn), go deeper into the key principles that leading organizations follow to stay connected with their tribes.
Under Armour is using Nike’s strategies better than Nike
July 25, 2015
New York Post
Topics: Brand Communication, Marketing
Keyword: Nike vs. Under Armour
“Under Armour has successfully built a strong brand by engaging certain market segments really well,” brand-building expert Denise Lee Yohn told The Post.
Jared or No, Subway Needs a Fresh Start
July 13, 2015
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: Denise Lee Yohn in Ad Age, Denise Lee Yohn in Advertising Age, Subway innovation, Subway pricing, Subway $5 footlong promotion, Subway Jared advertising, Subway Jared brand equity
“Subway needs to push toward something new and big,” said fast-food brand consultant Denise Lee Yohn.
Sustainability Isn’t What Your Brand Says; It’s What It Does
July 10, 2015
The Huffington Post
Topics: Brand Delivery, Culture, Leadership, Social Responsibility
Keywords: What Great Brands Do, Denise Lee Yohn, brand definition, Sustainable Brands 2015, Sustainable Brands conference
Recently, at the 2015 Sustainable Brands Conference, I was struck by something Harvard Business Review contributor and the author of “What Great Brands Do,” Denise Yohn, showcased on the main stage.
Extraordinary Experiences Book Review
July 1, 2015
M&SB
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement
Keywords: restaurant branding, restaurant brand strategy, retail branding, retail brand strategy, extraordinary experiences, what great retail and restaurant brands do, MS&B book review, book on branding
This new text examines seven remarkable restaurant and retail brands and how they have developed strong, valuable connections with customers.
Mantente Fiel A Tu Negocias (Stay True to Your Brand)
June 29, 2015
Tecnologia Negocios Estrategia
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, Denise Lee Yohn in Tecnologia Negocios Estrategia
En su bestseller “What Great Brands Do” Lee Yohn analiza algunas de las empresas lideres en al mundo and sus estrategias, aterrizando una perspectiva diferente sobre la mercadotecnia el crear metodos realmente exitosos para posicionarse en el mercado, ayundando a CEOs de reconocidas organizaciones internacionales, asi como a empresas de todos los tamanos.
(In her bestseller “What Great Brand Do” Lee Yohn analyzes some of the leading companies in the world and their strategies, landing a different perspective on creating truly successful marketing methods to market positioning, helping CEOs of renowned international organizations as well as companies of all sizes.
When designer brands go discount route
June 25, 2015
Fox 5 New York TV
Topics: Restaurants and Retail, Brand Strategy, Marketing
Keywords: designer discount strategy, designer brand discounting, Lilly Pulitzer for Target, Alison Morris Fox 5 TV reporter, Denise Lee Yohn on Fox 5 News, designer brand exclusivity, designer brand sale strategy
Denise Lee Yohn, author of What Great Brands Do, compares the social media craze surrounding the Lilly Pulitzer for Target launch to Black Friday.
How to Build Your Brand on a Budget
June 19, 2015
US News & World Report
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Small Businss
Keywords: What Great Brands Do, brand-building, small business branding, personal branding, Denise Lee Yohn on US News & World Report, brand-building for small business
“Brand-building is first and foremost about cultivating a strong internal brand-led culture” says Denise Lee Yohn, author of “What Great Brands Do. “
Lee Yohn: The First Thing I Would Brand in B&H is Coffee
June 12, 2015
Sarajevo Times
Topics: Brand Communication, Brand Strategy, Marketing
Keywords: branding Bosnia & Herzegovina, Denise Lee Yohn in Sarajevo, Denise Lee Yohn in Bosnia and Herzegovina, Sarajevo brand strategy, Bosnia brand strategy
Denise Lee Yohn, the leading expert in branding in the world, held a lecture on “The creation of strong brands in the food sector” at the Faculty of Economics of the University of Sarajevo.
BiH Needs Branding
June 11, 2015
Hayat TV
Topics: Brand Strategy, Marketing
Keywords: Hayat TV, branding Sarajevo, branding Bosnia & Herzegovina, Denise Lee Yohn in Sarajevo, Denise Lee Yohn in Bosnia, place branding
Brand expert Denise Lee Yohn speaks in Sarajevo to Hayat TV about how Bosnia and Herzegovina needs to build a strong brand for itself, possibly based on its iconic coffee and delicious, diverse food.
Soundview Summary — What Great Brands Do
June 1, 2015
Soundview Executive Book Summaries
Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership
Keywords: brand-as-business management approach, What Great Brands Do review, Denise Lee Yohn book review, What Great Brands Do Summary, Soundview Book Summary, Soundview Executive Summary
What Great Brands Do is a revealing how-to guide for any business that covets the success of the great brands in our world today, and has been wondering perhaps with some
The Minimal Viable Brand
May 24, 2015
Six Pixels of Separation Podcast
Topics: Brand Strategy, Business, Marketing, Small Businss
Keywords: Denise Lee Yohn interview, small business branding, What Great Brands Do interview, start-up brand strategy, minimum viable brand, MVB, branding for start-ups, Mitch Joel interview Denise Lee Yohn, Six Pixels of Separation Interview with Denise Lee Yohn, Minimal Viable Brand
Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. What is the minimal viable brand that a business needs? Enjoy the conversation…
Denise Lee Yohn on the Big Biz Show
May 12, 2015
Big Biz Show
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Innovation, Leadership, Marketing, Small Businss
Keywords: What Great Brands Do, brand strategy, brand leadership, Denise Lee Yohn on Big Biz Show, Bob "Sully" Sullivan, Russ T. Nailz, advertising vs. marketing vs. branding
What Great Brands Do book author Denise Lee Yohn visits Bob “Sully” Sullivan and Russ T Nailz to talk about brand-building for brands including Starbucks, Oakley, RadioShack, and Jack In the Box.
7 Things Great Brands Always Do
May 5, 2015
Inc.
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership
Keywords: What Great Brands Do review, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, Peter Economy, Denise Lee Yohn book review
In her book, What Great Brands Do, Denise Lee Yohn presents 7 brand-building principles that power great brands. Learn how to apply them in your own business and watch your own brand soar.
Taco Bell beating the odds
May 5, 2015
Fox 5 New York TV
Topics: Restaurants and Retail, Business, Innovation, Marketing
Keywords: Taco Bell innovation, taco bell strategy, Denise Lee Yohn on Fox 5 New York, Alison Morris on Taco Bell, Taco Bell popularity, YUM brands
Denise Lee Yohn, author of ‘What Great Brands Do’ says Taco Bell has been on a tear lately in terms of innovations and excitement, and is now known for crazy fun food.
Como Se Construyen Las Grandes Marcas?
May 1, 2015
Marketing News
Topics: Customer Experience, Brand Loyalty, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, Denise Lee Yohn in Marketing News, Marketing News Colombia
Con mas de 25 anos de experiencia en el mundo del marketing y despues de una investigacion amplia y profunda sobre el accionar de le mas grandes companias, Denise Lee Yohn dice tener las claves para construir marcas poderosas.
Starbucks Charts an Express Route to Reach More Customers
April 30, 2015
The Street
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Strategy, Business
Keywords: retail customer experience, Starbucks brand strategy, retail brand experience, Starbucks Express strategy, Starbucks Express customer experience, Starbucks brand positioning, Starbucks vs. Dunkin Donuts, Uber-fication of everything
“Starbucks seems to be shifting their brand … to providing a coffee experience however, wherever, whenever you like,” said Denise Lee Yohn, a branding expert.
3 tips on how to become a more authentic brand
April 27, 2015
Vision Critical
Topics: Brand Communication, Marketing
Keywords: authentic branding, Levi's brand strategy, brand authenticity, Vision Critical authenticity, Denise Lee Yohn on authenticity, Levi's brand authenticity
Brand-building expert Denise Lee Yohn says Levi’s embraces authenticity by tying its marketing activities closely to its history and values.
What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration
April 20, 2015
Entrepreneur
Topics: Restaurants and Retail, Brand Strategy, Business
Keywords: Denise Lee Yohn in Entrepreneur, Target and Lilly Pulitzer collaboration, Target and Lilly Pulitzer sell-out, Target and Lilly Pulitzer strategy, Lilly Pulitzer brand strategy, Lilly Pulitzer brand exclusivity, retail brand strategy
Denise Lee Yohn, a retail consultant and the author of What Great Brands Do, says that though the prices were considerably lower, the limited nature of Lilly’s line at Target could end up bolstering the company’s exclusive reputation.
Christian Louboutin And Sophia Webster Nail the Social Media Game
April 6, 2015
Footwear News
Topics: Brand Communication, Marketing, Social Media
Keywords: Denise Lee Yohn in Footwear News, Christian Louboutin social media, Sophia Webster social media, fashion brand social media strategy, hashtag strategy
“You’re seeing more brands coming to the realization that it’s not just about putting out messages and posting content, but also reacting to and curating other peoples’ content and spotlighting what other people are doing,” said Denise Lee Yohn, author of “What Great Brands Do.”
Denise Lee Yohn, What Great Brands Do, Episode 84 on The Rory Vaden Show
April 1, 2015
Daily Discipline Blog
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Leadership, Marketing, Sales
Keywords: What Great Brands Do, brand-as-business management approach, Denise Lee Yohn interview, personal branding, Rory Vaden interviews Denise Lee Yohn, salesperson branding, sales and branding, Jack In the Box turnaround
Self-Discipline Strategist Rory Vaden interviews Denise Lee Yohn about her bestselling book, What Great Brands Do, as well as salespeople’s personal brands, the brand turnaround story at Jack In the Box, and more.
Truett Cathy Built Chick-fil-A On Principles, Loyalty
April 1, 2015
Investor's Business Daily
Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Brand Experience, Customer Service, Leadership
Keywords: Denise Lee Yohn on Investor's Business Daily, Truett Cathy leadership, Chick-fil-A strategy, Chick-fil-A customer service, Chick-fil-A customer experience, Chick-fil-A product quality, Chick-fil-A loyalty
Denise Lee Yohn, author of the book “What Great Brands Do,” says that Chick-fil-A has engendered a deep devotion from customers by serving a high-quality product and through top customer service.
Critics Inundate Twitter with #AskSeaWorld Campaign
March 30, 2015
Orlando Sentinel
Topics: Brand Communication, Marketing, Social Media
Keywords: #AskSeaWorld, Sea World Twitter campaign, Sea World social media campaign, Sea World social media strategy, Sea World brand story, Denise Lee Yohn in Orlando Sentinel
Denise Lee Yohn, author of “What Great Brands Do” explained, “You’re inviting people to take over the conversation, where you really need to shape and influence the narrative as much as possible.”
Best Bet for Kraft Heinz: Un-Kraft
March 26, 2015
USA Today
Topics: Health/Fitness/Wellness, Brand Extensions, Business, Marketing
Keywords: Denise Lee Yohn in USA Today, Kraft post-merger, Kraft Heinz acquisition, Kraft marketing strategy, Kraft product strategy, Kraft healthy appeal, Kraft Millennial appeal, Kraft ethnic appeal, Velvetta strategy, ethnic food strategy
Heinz may help Kraft here, says Denise Lee Yohn, because of the varieties of sauces and condiments — like Sriracha and salsa ketchup — that the company has introduced in recent years as a way to appeal to younger customers interested in ethnic foods.
Starbucks’ ‘Race Together’ Campaign Goes Cold
March 23, 2015
CNBC Closing Bell
Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Culture, Leadership, Marketing, Social Responsibility
Keywords: Denise Lee Yohn on CNBC Closing Bell, Starbucks #RaceTogether campaign, Starbucks race campaign, Starbucks marketing campaign, grass roots marketing
Denise Lee Yohn, author of “What Great Brands Do,” discusses Starbucks’ “race together” campaign. Many are saying it was a good intention but bad idea.
Retail Catalogs Make a Comeback in Digital Age
March 19, 2015
CBS News
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing
Keywords: retail customer experience, retail catalogs, retail print catalogs, Denise Lee Yohn on CBS This Morning, Denise Lee Yohn on CBS News, retail catalog experience
Retail companies are bringing back printed catalogs, and many are resembling lifestyle magazines. Author of What Great Brands Do, Denise Lee Yohn explains why and how.
Shopping Catalogs Making a Comeback
March 19, 2015
CBS This Morning
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing
Keywords: retail customer experience, retail catalogs, retail print catalogs, Denise Lee Yohn on CBS This Morning, Denise Lee Yohn on CBS News, retail catalog experience
“I think the catalogs today are much more about entertainment and fun and giving people ideas,” said Denise Lee Yohn, retail consultant and author of “What Great Brands Do.”
Would L.A. Fans Pull for the Chargers?
March 13, 2015
San Diego Union Tribune
Topics: Brand Loyalty, Brand Communication, Brand Strategy, Business, Marketing
Keywords: San Diego Chargers brand loyalty, San Diego Chargers move to Los Angeles, San Diego Chargers brand affinity, sports team moving cities, sports team new market, Los Angeles chargers, San Diego Chargers new stadium Carson, Denise Lee Yohn in San Diego Union-Tribune
“You are taking a brand that is well-loved and moving it to a new market where there is some awareness but not the same affinity,” said Denise Lee Yohn, author of “What Great Brands Do.”
Pepsi’s Latest Ad Campaign Has Little To Do With Soda
March 11, 2015
The Huffington Post
Topics: Health/Fitness/Wellness, Brand Communication, Marketing
Keywords: Pepsi sales decline, new Pepsi Challenge, Denise Lee Yohn in Huffington Post, Jillian Berman Pepsi, Pepsi advertising campaign, the Pepsi Challenge
“They find themselves in this situation where the product itself is not that appealing,” said Denise Lee Yohn, a brand consultant.
Burger King Drops Soft Drinks from Kids’ Meals
March 10, 2015
USA Today
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Business
Keywords: QSR marketing, fast food marketing, Denise Lee Yohn in USA Today, Burger King kids meals, QSR kids meals, fast food kids meals, QSR soft drinks, fast food soft drinks
Brand consultant Denise Lee Yohn says. “The best way to get parents to come in, is to have something that they feel OK about giving their kids.”
The Seven Brand Building Principles – Denise Lee Yohn
March 6, 2015
Step Up Agency Bloom Podcast
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Design, Marketing, Small Businss
Keywords: customer experience design, brand values, brand touchpoints, brand purpose, minimum viable brand, Denise Lee Yohn interivew, Matt Coffy, Agency Bloom podcast, Step Up podcast, Customer Bloom podcast
Agency Bloom CEO Matt Coffy interviews Denise Lee Yohn about her values, life, and story, and about customer experience and the Minimum Viable Brand.
Branding Your Business to Create More Sales!!
February 24, 2015
The Mark Kohler Show
Topics: Brand Communication, Brand Delivery, Brand Identity, Business, Culture, Small Businss
Keywords: What Great Brands Do, small business brand-building, small business brand strategy, brand building, internal brand culture, niche marketing, Mark Kohler Show, Denise Lee Yohn on Mark Kohler Show, advertising vs. branding, branding for small business
Branding your business is critical for success!! However, we don’t always know the tricks and strategies to accomplish a winning Branding Plan. Join me with expert, Denise Lee Yohn, author of the book “What Great Brands Do- The 7 Brand Building Principles That Separate the Best from the Rest”.
Roger Dooley Interviews Denise Lee Yohn
February 19, 2015
Roger Dooley Blog
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Marketing
Keywords: brand strategy, brand-as-business management approach, Denise Lee Yohn interview, Kodak brand strategy, What Great Brands Do interview, Roger Dooley blog, Neuromarketing blog, catalog rebirth, storytelling, Fitbit design, Fitbit ecosystem
Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come.
Frozen Yogurt Chain’s Breakfast Twist
February 12, 2015
USA Today
Topics: Restaurants and Retail, Brand Extensions, Business, Innovation
Keywords: 16 Handles breakfast, 16 Handles frozen yogurt, 16 Handles innovation, Denise Lee Yohn in USA Today, QSR breakfast innovation, frozen yogurt chain innovation, frozen yogurt breakfast
Consultant Denise Lee Yohn says, ” I can’t imagine the mainstream consumer is going to adopt this as their new breakfast option.”
Lands’ End, Post Sears, Replaces Its Chief
February 2, 2015
New York Times
Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership
Keywords: Lands End new CEO, Lands End Federica Marchionni, Lands End strategy, Lands End lifestyle brand
“I think what a lot of clothing retailers have found is that they need to have all these other lifestyle products,” said Denise Lee Yohn, a branding consultant and the author of “What Great Brands Do.”
Why Is Shake Shack’s IPO So Hot?
January 29, 2015
KCBS Radio
Topics: Restaurants and Retail, Brand Equity, Business
Keywords: Shake Shack growth, Shake Shake IPO, Shake Shack popularity, Shake Shack sales, Denise Lee Yohn on KCBS Radio
Brand-building expert and QSR consultant Denise Lee Yohn speaks with KCBS Radio’s Rebecca Corral about Shake Shack’s IPO.
GoDaddy pulls puppy parody ad as the fur flies
January 28, 2015
USA Today
Topics: Brand Communication, Marketing
Keywords: Super Bowl Ads 2015, Super Bowl ads XLIX, GoDaddy Super Bowl Ad, Anheuser-Busch Super Bowl Ad, Budweiser Super Bowl ad, GoDaddy vs. Budweiser, Super Bowl ad puppy
“GoDaddy has to like the PR,” says Denise Lee Yohn, author of What Great Brands Do.
Branding on Business Insanity Talk Radio
January 6, 2015
Insanity Talk Radio
Topics: Brand Strategy, Business, Small Businss
Keywords: What Great Brands Do, Denise Lee Yohn, small business branding, small business brand strategy, Business Insanity Talk Radio
Barry Moltz interviews Denise Lee Yohn, a leading authority on building and positioning exceptional brands.
Nine Things Every Great Brand Does
January 5, 2015
Percolate
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Marketing
Keywords: brand-as-business management approach, operationalize your brand, What Great Brands Do book review, What Great Brands Do on Percolate blog, Christy MacLeod
Denise Yohn’s book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest gave great examples of the common practices top brands employ to deliver consistently on their brand value which translates to more loyal customers, higher revenues, with above-average profit margins.
The 50 Best Business Blogs
January 2, 2015
MBA Central
Topics: Brand Strategy, Marketing
Keywords: MBA Central Best Business Blogs, best business blog, best branding blog, best blog on branding, best blog list, brand-as-business bites blog
Best Branding Blogs: Denise Lee Yohn: this blog, by the author of What Great Brands Do focuses on the ins and outs on building and positions great brands.
Why Small Businesses Should Stick To Niche Markets
December 30, 2014
Digital Journal
Topics: Brand Strategy, Marketing, Small Businss
Keywords: Denise Lee Yohn, small business branding, small business brand strategy, Denise Lee Yohn interview on NPR, small business differentiation, differentiation through specialization, niche marketing, Digital Journal
Denise Lee Yohn, branding expert, highlights the “power of differentiation through specialization.”
10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store
December 12, 2014
Shopify
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Marketing
Keywords: brand experience, retail customer experience, brick and mortar strategy, brick and mortar retail, retail experience, tips for retail
“Sweat the Small Stuff” says Denise Lee Yohn, Brand-Building Expert, Speaker, and Author of “What Great Brands Do”
Top 10 Marketing Books of 2014
December 10, 2014
Inc.
Topics: Brand Delivery, Brand Strategy, Marketing, Small Businss
Keywords: What Great Brands Do, small business branding, small business brand strategy, Top 10 Marketing Books of 2014, Inc. Magazine Top Books, Inc. Magazine book reviews, top business books, marketing book recommendations
What Great Brands Do “makes a real effort to present strategies in a way that can be applied in more typical business and branding scenarios.”
Marketer of the Year: Stuart Weitzman
December 4, 2014
Footwear News
Topics: Brand Communication, Marketing, Social Media
Keywords: Stuart Weitzman social media strategy, Stuart Weitzman marketing strategy, Stuart Weitzman video, Stuart Weitzman Marketer of the Year, Denise Lee Yohn in Footwear News
“Anything that people can develop a point of view about works well to encourage people to share it,” said branding consultant Denise Lee Yohn.
Cyber Monday Up, Black Friday Down: What Brands Can Learn
December 3, 2014
Campaign
Topic:
Keywords: holiday shopping trends, Black Friday trends, retail shopping trends, Cyber Monday trends, online shopping trends
“More shoppers don’t want to be beholden to stores’ hours of operation,” Denise Lee Yohn, retail and restaurant brand-building consultant.
Are Fewer Shoppers Coming Out for Black Friday?
November 28, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Experience, Business
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., holiday shopping trends, Black Friday trends, Christmas shopping trends, brick and mortar customer experience, brick and mortar vs. online, retail shopping trends
‘What Great Brands Do’ Author Denise Lee Yohn discusses holiday shopping trends and whether or not shoppers are choosing to buy online versus in-store.
SeaWorld works on improving its image
November 18, 2014
Orlando Sentinel
Topic:
Keywords: Sea World brand strategy, Sea World brand image, Blackfish impact on Sea World, Sea World experience, SeaWorld park experience
Rather than fighting a public-relations war, branding consultant and author Denise Lee Yohn said, SeaWorld should probably focus on making big changes in its parks.
What Great Brands Know: Stop Waiting for Perfection
November 14, 2014
Entrepreneur
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Small Businss
Keywords: What Great Brands Do, branding a start-up, small business brand strategy, start-up brand strategy, minimum viable brand, Denise Lee Yohn at Entrepreneur Ready to Launch event, lean branding, brand-building framework
“A good plan executed today is better than a perfect plan executed next week,” said brand-building expert Denise Lee Yohn at Entrepreneur’s Ready to Launch event held last September.
On a Mission to Make Maple Syrup Part of Every Meal
November 13, 2014
Inc.
Topics: Restaurants and Retail, Brand Experience, Brand Extensions, Brand Strategy
Keywords: Crown Maple syrup strategy, ingredient brand strategy, Crown Maple marketing, Crown Maple partnership with restaurants, packaged goods brand strategy
Denise Lee Yohn, a brand-building expert and author of What Great Brands Do, says Crown Maple’s collaboration strategy “positions Crown Maple as the go-to brand for more ‘in-the-know, discriminating customers.'”
What Great Brands Do Included on The 800-CEO-READ Business Book Awards Longlist
November 13, 2014
800-CEO-READ
Topics: Brand Delivery, Brand Strategy, Brand Touchpoints, Business, Culture
Keywords: What Great Brands Do, best business book list, 800 CEO Read Best Business Book Longlist, 800 CEO Read Best Marketing Book Longlist, best business book award list
The books you’ll find below, however, there is absolutely no distress in actually choosing. They are, we believe, the best of the year 2014.
Fast Track: Denise Lee Yohn
November 1, 2014
American Marketing Association
Topic:
Keywords: Denise Lee Yohn profile, Denise Lee Yohn in American Marketing Association, Denise Lee Yohn bio
Denise Lee Yohn’s career in marketing research and brand strategy took her from Chicago to New York to San Diego. Now, she heads up her own consultancy.
Customers Disapproving of McDonald’s New Slogan?
October 30, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Communication, Business, Innovation, Marketing
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Samsung vs. Apple, McDonald's tagline, McDonald's slogan, McDonald's Lovin' Beats Hatin', McDonald's turnaround, Samsung mobile strategy, Samsung vs. Lenovo, Samsung vs. Xiaomi, Samsung competition, Coca-Cola international, Coca-Cola brand equity, Coca-Cola healthy
Author Denise Lee Yohn on why customers aren’t happy with McDonald’s new slogan, Samsung vs. Apple, and Coca-Cola.
Abstract: What Great Brands Do
October 23, 2014
Get Abstract
Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership
Keywords: brand-as-business management approach, Denise Lee Yohn on Get Abstract, brand building, What Great Brands Do Abstract, business book abstract, branding book abstract
Branding professional Denise Lee Yohn explains the differences between conventional branding and what she terms the “brand-as-business” strategy, a more enlightened and effective approach.
Branding from the Inside Out
October 15, 2014
Actionable Books
Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Experience, Brand Strategy, Business, Culture, Leadership, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, employee brand engagement, brand vs. branding, competitive landscape map, needs-state segmentation
How does clarifying company purpose help to establish a clear, resonant brand? In the first of three episodes focusing on branding in the 21st century, Denise Lee Yohn, author of What Great Brands Do, stops by to discuss branding from the inside out
Three Things All Great Brands Do
October 1, 2014
iMedia Connection
Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Marketing
Keywords: What Great Brands Do, emotional connection, brand experience, Denise Lee Yohn interview, brand building, internal brand culture, Denise Lee Yohn on iMedia Connection
Few know more about how brands become great than Denise Lee Yohn, bestselling author of “What Great Brands Do: The Seven Brand Building Principles That Separate the Best From The Rest.” She speaks to iMedia about her book and why brand introspection is a key pillar in what makes certain companies truly exceptional.
Pampers: The Comeback
September 29, 2014
Better Blog
Topics: Brand Experience, Brand Strategy, Brand Touchpoints, Consumer Research, Marketing
Keywords: What Great Brands Do, Pampers brand strategy, Pampers consumer insight, Pampers vs. Huggies, Better Blog book review, Pampers consumer research
In her chapter of What Great Brands Do called “Great Brands Avoid Selling Products,” author Denise Lee Yohn takes a close look at Pampers, which had been losing market share to Huggies, in spite of the fact that Pampers was clearly superior at keeping tiny tushies dry.
Fast Changes in Fast Food Industry
September 29, 2014
Fox 5 New York TV
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Business, Customer Service
Keywords: Denise Lee Yohn, fast food trends, HelloFresh, Ailson Morris FOX 5 TV reporter, FOX 5 business report, fast food industry changes, McDonald's sales, Chipotle customer experience, death of fast food
Branding expert Denise Lee Yohn says McDonald’s is losing customers because of its ever-growing menu and poor execution of healthier options.
Soda Companies Cutting Calories, Pushing Water?
September 24, 2014
Fox Business' Varney & Co.
Topics: Brand Delivery, Brand Touchpoints, Business
Keywords: Denise Lee Yohn on Varney & Co., Coke cutting calories, Pepsi cutting calories, Coke & Pepsi reducing calories, Home Depot fraud, Apple Pay, retail payments
Brand-building consultant Denise Yohn on soda companies’ that are cutting calories, the Home Depot hack and Apple Pay.
What Great Brands Do Review
September 23, 2014
Actionable Books
Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership
Keywords: corporate culture, operationalize your brand, What Great Brands Do review, Jill Donahue book review, Actionable Books book review, pharmaceutical branding, pharmaceutical brand strategy, pharmaceutical customer experience, patient experience
Denise Lee Yohn argues that only when their brand becomes who they are and the compass for all their decisions, can they change their game.
Restaurant Promotions That Increase Profits
September 23, 2014
Culinary Depot
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: local store marketing, fast food marketing, restaurant marketing, Culinary Depot, restaurant promotions, fast food promotions, community promotions
“A strong partnership is a win-win for both parties, but be prepared to do the giving first — the receiving will come later,” explains QSR marketing guru Denise Lee Yohn.
Free ‘Healthy’ Food for Fast-Food Receipts
September 16, 2014
USA Today
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Innovation, Marketing
Keywords: HelloFresh, HelloFresh receipt collection promotion, free healthy food, fast food alternative, dinner kit subscription service
Denise Lee Yohn likes the broad concept of the recipe delivery service, HelloFresh, but doesn’t particularly like the receipt-collection promotion.
NFL Brand Tarnished by Scandals?
September 15, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Communication, Brand Equity, Brand Touchpoints, Business, Marketing
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., NFL brand damage, Roger Goodell brand image, Ray Rice brand image, NFL sponsors, Urban Outfitters sweatshirt, Urban Outfitters snafu, Urban Outfitters Kent State sweatshirt, Samsung ad Apple, Samsung vs. Apple, Samsung TV commercial
Brand-building consultant Denise Yohn on the impact of the Ray Rice scandal on the NFL’s brand, Samsung’s latest advertisement and outrage over an Urban Outfitters’ Kent State University sweatshirt.
McD’s Has More Pressing Issues Than a Campaign
September 15, 2014
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Marketing
Keywords: McDonald's tagline, McDonald's I'm Lovin' It, McDonald's advertising, McDonald's in AdAge, Maureen Morrison
“If McDonald’s can fix its executional problems and refocus on its core menu and appeal, then ‘I’m lovin’ it’ can once again work for the company,” said restaurant-marketing consultant Denise Lee Yohn.
What Makes a Brand a Great Brand?
September 10, 2014
iMedia Connection
Topics: Brand Delivery, Brand Strategy, Brand Touchpoints
Keywords: What Great Brands Do, iMedia Brand summit, branding speaker, iMedia Summit, Denise Lee Yohn at iMedia Summit, branding insights
Denise Lee Yohn, author of “What Great Brands Do,” Insight Address at the iMedia Brand Summit in Coronado, CA was direct, honest, and reflected on experiences that were relatable by the audience.
Burger King’s Big Bite
September 8, 2014
Sponsorship Report
Topics: Restaurants and Retail, Brand Communication, Brand Strategy, Marketing
Keywords: Tim Hortons sponsorship, Burger King sponsorship, Burger King acquisition of Tim Hortons, Tim Hortons local brand strategy, Tim Hortons local community, Tim Hortons Canadian brand, Denise Lee Yohn on Sponsorship Report
U.S. based brand building expert Denise Lee Yohn says “Tim Hortons enjoys such a strong equity as a Canadian brand and its active community-based sponsorships contribute to the sense of it being a ‘local’ brand.”
Branding Should ‘Pull,’ Not ‘Push’
August 24, 2014
Inquirer
Topics: Brand Delivery, Brand Experience, Brand Strategy, Business
Keywords: What Great Brands Do review, Philippine Daily Inquirer book review, Inquirer book review, branding pull, branding push
“What Great Brands Do,” challenges many assumptions among marketing people. Author Denise Lee Yohn dishes out earth-shaking ideas.
Will New “Dress Normal” Campaign from Gap Help the Struggling Brand?
August 22, 2014
Bloomberg
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Marketing
Keywords: Gap Dress Normal campaign, Gap advertising, Gap celebrity campaign, apparel retail advertising
Bloomberg Radio’s Pimm Fox interviews What Great Brand Do author Denise Lee Yohn on the At the Half show about Gap’s new advertising campaign, “Dress Normal” featuring celebrities including Angelica Huston and Ellsabeth Moss.
What Great Brands Do – A Book Review
August 21, 2014
Moments Later
Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership, Marketing
Keywords: Denise Lee Yohn, What Great Brands Do review, Moments Later book review, Jeffrey Slater book review, great branding books
What I enjoyed in this book is that it is so counter intuitive. It takes the obvious and flips it on its head, not to be provocative but to help make clear how brands can be frameworks and guideposts for companies. Yohn cites specific and clear examples of successes and failures throughout the book to illustrate her ideas.
Retail CEO Shuffle
August 19, 2014
CNBC Closing Bell
Topics: Restaurants and Retail, Customer Experience, Business, Leadership
Keywords: brick and mortar companies, Denise Lee Yohn on CNBC, Denise Lee Yohn on Closing Bell, retail CEO, retail leadership, retail transition, JCPenney leadership, Aeropostale CEO
Author of “What Great Brands Do,” Denise Lee Yohn discusses what’s behind the revolving door in the retail c-suite.
What Great Financial Institution Brands Do
August 14, 2014
Mark Arnold blog
Topics: Customer Experience, Brand Experience, Brand Touchpoints, Culture, Marketing
Keywords: What Great Brands Do review, Mark Arnold blog, financial branding, financial institution branding, bank branding
Below are four of the seven principles from the book and how we can apply them in the financial services world For the remaining three, be sure to pick up a copy of What Great Brands Do (it’s a wonderful read full of ideas).
Uber vs. Lyft: Does the Competition Benefit the Customer?
August 13, 2014
Fox Business' Varney & Co.
Topics: Brand Delivery, Leadership, Marketing
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., competitive tactics, Uber and Lyft competition, Uber brand strategy, Uber vs. Lyft
Brand-building consultant Denise Yohn on the Uber-Lyft rift and the sharing economy.
Review of What Great Brands Do
August 1, 2014
Expert Marketer Magazine
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Leadership
Keywords: What Great Brands Do, branding book review, brand-building book review, Expert Marketer Magazine book recommendation, Expert Marketer Magazine book review, Expert Marketer Magazine branding book
Great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.
What Great Brands Do on Blinkist
July 30, 2014
Blinkist
Topics: Brand Delivery, Brand Experience
Keywords: What Great Brands Do, Denise Lee Yohn, What Great Brands Do review, Blinkist book recommendation, Blinkist recommendation
In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process.
Cruise Line Refuses to Give Refund to Family with Cancer-Stricken Child
July 28, 2014
Fox Business' Varney & Co.
Topics: Brand Loyalty, Brand Communication, Brand Equity, Business, Customer Service
Keywords: bad PR, cruise lines discounting, cruise lines marketing, Norwegian Cruise Line customer service, Norwegian Cruise Line public relations, Norwegian Cruise Lines bad PR, Norwegian Cruise Lines cancer-stricken child
Brand-building consultant Denise Yohn on the Norwegian Cruise Line controversy and how companies can bounce back from bad publicity.
Seaside Resort Clicks With Technology Conference
July 21, 2014
Los Angeles Business Journal
Topics: Customer Experience, Brand Experience, Business
Keywords: Terranea resort conference, Re/code conference at Terranea, Code conference at Terranea, hotel branding, resort branding
Terranea’s close association with the Code Conference does carry some risk. Denise Lee Yohn, a San Diego branding consultant familiar with the both resort and the event, said a potential pitfall would be an embarrassing moment at the conference that could make Terranea an instant punchline. But the potential rewards are bigger than the risks.
Long John Silver’s Invites You to the Seafood Revolution
July 18, 2014
Scienceline
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Business
Keywords: Long John Silver's brand strategy, Long John Silver's business strategy, Think Fish advertising campaign, fast food restaurant advertising campaign, fast food repositioning, fast food healthy food, Long John Silver's trans fat, fast food trans fat
Denise Lee Yohn, the brand consultant, thinks fish still deserves respect in the fast food industry of an increasingly health-conscious America. “Everything you read is more fish,” says Yohn.
Review of What Great Brands Do
July 18, 2014
CKS
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Culture, Small Businss
Keywords: small business branding, What Great Brands Do review, small business brand strategy, Christina Stahler book review, CKS book review, branding book, book on brand strategy
A great and natural read on operationalizing your brand, Denise Lee Yohn’s book What Great Brands Do quickly became one of my favorite reads.
Why This Company Spent $1.5 Million to Change Its Name
July 17, 2014
Inc.
Topics: Restaurants and Retail, Brand Communication, Brand Identity, Brand Names, Marketing
Keywords: Denise Lee Yohn, Jill Krasny, Hot Mama rebranding, Hot Mama name change, Evereve rebranding, Evereve name change, retail rebranding, retail name change, Megan Tamte
Denise Lee Yohn, author of the book “What Great Brands Do,” is impressed with the way the Tamtes have handled Hot Mama’s name change.
What Great Brands Do with Denise Lee Yohn
July 16, 2014
Entrepreneur Radio
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business
Keywords: What Great Brands Do, brand-as-business management approach, Denise Lee Yohn interview, epodcast network author interview, Entrepreneur Radio interview, Eric Dye interview, brandchat, Maria Elena Duron interview, positioning exceptional brands
Denise Lee Yohn, a leading authority on building and positioning exceptional brands including Sony, Frito-Lay, Burger King, and Oakley and author of What Great Brands Do joins Enterprise Radio.
Danica and Tony Stewart team for GoDaddy
July 15, 2014
USA Today
Topics: Brand Communication, Marketing
Keywords: Danica Patrick GoDaddy ads, Danica Patrick and Tony Stewart ads, GoDaddy celebrity, Danica Patrick celebrity endorser, Bruce Horovitz GoDaddy article
Keeping Patrick — who is kind of like a small business owner herself — under contract could be key for GoDaddy, says Denise Lee Yohn, a marketing consultant and author of the book What Great Brands Do.
Big Brand Theory
July 11, 2014
SSCS
Topic: Brand Strategy
Keywords: What Great Brands Do review, SSCS book review, branding book review, brand strategy book
What Great Brands Do by Denise Lee Yohn is “a fast-paced, sometimes profound read.”
What Great Brands Do With Denise Lee Yohn
July 6, 2014
Six Pixels of Separation Podcast
Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Marketing
Keywords: What Great Brands Do, brand strategy, Denise Lee Yohn interview, brand communication, Six Pixels of Separation Podcast interview, Mitch Joel podcast interview, absolute value of brands
Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you.
End of Apple as We Know It?
June 27, 2014
Fox Business' Varney & Co.
Topics: Brand Experience, Brand Strategy, Business, Culture, Leadership
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Apple Beats acquisition, Apple corporate culture, Apple brand future, Apple brand strategy
Brand-Building Consultant Denise Lee Yohn on Apple’s acquisition of Beats and the future of the brand.
Denise Lee Yohn Reveals “What Great Brands Do”
June 27, 2014
Get Abstract
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture
Keywords: brand-as-business management approach, Denise Lee Yohn interview, Denise Lee Yohn on Get Abstract, What Great Brands Do Get Abstract, brand building, The Body Shop brand strategy, movement marketing, advance cultural movement, Target vs. Walmart, Lady Gaga brand strategy
In her book, What Great Brands Do, Denise Lee Yohn identifies certain things that great brands have in common. Surprisingly, these things have less to do with advertising and communications, and more to do with how they run the business and cultivate their brand. We recently sat down with her to learn more.
Brandchat: Brands & Great Brands
June 11, 2014
The Buzz 101
Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Delivery, Brand Equity, Brand Experience, Brand Strategy, Brand Touchpoints, Culture, Customer Service, Marketing, Social Media
Keywords: What Great Brands Do, brandchat, brandidos, Maria Elena Duron
A Tale of Two Leaders (Mary Barra vs. Obama) and Netflix Goes On the Offense
June 6, 2014
Fox Business' Varney & Co.
Topics: Brand Communication, Business, Culture, Leadership
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Mary Barra vs. Barack Obama, leadership brand, Mary Barra leadership brand, Mary Barra leadership strategy, Netflix brand personality, Netflix criticizing cable providers, Netflix brand identity
Brand building consultant Denise Yohn on the branding issues of Mary Barra, Barack Obama and Netflix’s dispute with cable providers.
The Art of Marketing Toronto 2014 Review
June 3, 2014
Digital Pen On
Topics: Brand Delivery, Brand Experience, Brand Strategy, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, Denise Lee Yohn keynote, The Art of Marketing 2014, brand keynote, keynote speaker, speaker on branding
Denise Lee Yohn, author of What Great Brands Do, gave a riveting and well thought out speech on the power of great brands and what’s gotten them to achieve the success they have attained.
Denise Lee Yohn to Speak at Summit on Brand Promotion and Protection in New Delhi on July 23, 2014
June 1, 2014
ASSOCHAM
Topics: Brand Value, Brand Communication, Brand Strategy, Business, Leadership, Marketing
Keywords: Denise Lee Yohn, keynote speaker, speaker on branding, ASSOCHAM Brand Protection Summit, Summit on Brand Promotion and Protection, strong Indian brands
The ASSOCHAM Summit promotes Brand India in order to foster increased legal trade and formation of strategic alliances for building strong Indian Brands — Denise Lee Yohn to keynote.
This Week in Retail
May 15, 2014
vend
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Customer Service, Marketing
Keywords: Denise Lee Yohn, retail strategy, Barnes & Noble retail strategy, retail innovation, Barnes & Noble brand experience, Barnes & Noble customer experience, This Week in Retail
Brand-building expert Denise Lee Yohn, shares an interesting take on how Barnes & Noble can reinvigorate its business.
Tips for Cable Companies to Keep People from ‘Cutting the Cord’
May 15, 2014
Fox Business' Varney & Co.
Topics: Brand Communication, Brand Strategy, Business, Social Media
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., cable network brand strategy, cable network brand positioning, NBA brand strategy, NBA brand reputation, NBA strike impact on brand, cable networks competitive positioning
Brand-building expert Denise Lee Yohn with branding tips for cable companies and the scandal surrounding the L.A. Clippers.
Denise Lee Yohn: An interview by Bob Morris
May 12, 2014
Blogging on Business
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Culture, Employee Engagement, Leadership, Marketing
Keywords: What Great Brands Do, forbes, burger king, Denise Lee Yohn interview, land rover, Bob Morris interview, building and positioning exceptional brands, Denise Lee Yohn: An interview by Bob Morris, FOX Business TV, Howard Aiken, Isaac Asimov, Jack in the Box restaurants Sony Electronic Inc, Jossey-Bass, Lao-Tse, Peter Drucker, Seeking Alpha, Tao Te Ching, TEDx San Diego, The Challenge of Brand Leadership, The Seven Brand-Building Principles That Power Great Brands, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, YMCA, Harvard Business Review
Blogger and business expert Bob Morris interviews Denise Lee Yohn about her new bestselling book, What Great Brands Do.
Book Review: What Great Brands Do
May 6, 2014
Toister Performance Solutions
Topics: Brand Delivery, Brand Experience, Customer Service
Keywords: Denise Lee Yohn, customer service strategy, Jeff Toister book review, Toister Performance Solutions book review. What Great Brands Do, customer service branding
Denise Lee Yohn’s new book isn’t just for marketing people.
Corporate Social Responsibility
May 1, 2014
YPO-WPO
Topics: Brand Strategy, Brand Touchpoints, Leadership, Social Responsibility
Keywords: Denise Lee Yohn, creating shared value, CSV vs. CSR, new CSR, Great Brands Never Have to Give Back, YPO Interview on CSR
Those companies reaping the benefits of CSR strategy are “looking for ways to create shared value and using their brand identities to focus, shape and integrate their efforts,” brand-building expert and author Denise Lee Yohn observes.
What Great (Challenger) Brands Do
April 30, 2014
Eat Big Fish
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Culture
Keywords: What Great Brands Do, Trader Joes brand strategy, Trader Joe's customer experience, Denise Lee Yohn interview, brand culture, Chobani brand strategy, Chipotle brand strategy, Eat Big Fish interview, Trader Joe's brand experience, challenger brand strategy
We talk to author and brand-building expert Denise Lee Yohn about her book ‘What Great Brands Do’ and she shared some of her favorite Challenger brands with us.
Which Brand Is Bigger: Oprah or Starbucks?
April 29, 2014
NPR Marketplace
Topics: Restaurants and Retail, Brand Equity, Brand Extensions, Brand Strategy, Business, Marketing
Keywords: brand partnerships, celebrity brand endorsements, NPR Kate Davidson, Oprah Chai Tea strategy, Oprah Winfrey Leadership Academy Foundation, Starbucks chai tea strategy, Teavana Oprah tea introduction, Denise Lee Yohn interview on NPR, NPR interview on Starbucks Oprah Chai, NPR Interview with Kate Davidson
Brand-building expert Denise Lee Yohn thinks Starbucks, known for its coffee, may have this incentive to use Oprah’s name.
Is Johnny Depp in Need of a New Brand?
April 22, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Delivery, Brand Experience, Brand Strategy
Keywords: Denise Lee Yohn, McDonald's brand strategy, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., branding expert on Varney & Co., Johnny Depp brand, Johnny Depp Transcendence flop, celebrity branding, McDonald's brand problem, McDonald's branding, McDonald's competition
Brand-building consultant Denise Yohn on why McDonald’s and Johnny Depp’s brands might be in trouble.
Great Brands Ignore Trends
April 21, 2014
spiral16
Topics: Brand Strategy, Innovation
Keywords: What Great Brands Do, trend following, scanning, listening, great brands ignore trends, Spiral 16 book review, advancing cultural movements, forecasting, Brand Diagnostic
On the outside chance that my previous post,What Great Brands Do, wasn’t explicit enough w/r/t insisting that Great Brands should listen, there’s also this: Great Brands Ignore Trends.
Health Clubs Use Sophisticated Advertising to Create Connections
April 21, 2014
Club Industry
Topics: Health/Fitness/Wellness, Brand Communication
Keywords: Denise Lee Yohn, Club Industry magazine, fitness club marketing, fitness club advertising, fitness club branding, fitness club brand strategy, health club marketing, health club advertising, healthy club branding, health club brand strategy
For the most successful campaigns, it all starts with a great brand, says Denise Lee Yohn, author of “What Great Brands Do.” “They’re connecting beyond a specific product,” she says.
The Wink-Wink Philosophy Behind Marketing Fast Food To Stoners
April 18, 2014
The Huffington Post
Topic: Brand Communication
Keywords: advertising to pot smokers, advertising to stoners, marketing to pot smokers, marketing to stoners, legalization of marijunana, fast food advertising
As pot becomes more mainstream, including legalization in some states, experts and consumers have started to wonder more vocally about whether ads are targeting pot smokers, said Denise Lee Yohn, a brand expert who has worked with companies like Frito-Lay and Burger King.
Branding and Marketing a Change Initiative, Secrets from Madison Avenue
April 17, 2014
Kissinger Group
Topics: Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn, Kissinger Group, Sondra Kiss interview, branding change management, change management strategy, employee engagement strategy
In this issue of Be Nimble we talk with Kissinger Group Principal Sondra Kiss and Senior Consultant Denise Lee Yohn about their presentation at the ACMP Convention in Orlando.
Seven Brand Building Principles of the Best Brands
April 14, 2014
Skip Prichard
Topics: Brand Communication, Brand Delivery, Brand Experience, Culture, Leadership, Marketing
Keywords: What Great Brands Do, culture, brand experience, Denise Lee Yohn, brand-as-business management approach, branding, Skip Prichard interview, Skip Prichard book review
With twenty-five years of experience building some of the world’s greatest brands, she knows the strategies that work. Whether Burger King, Land Rover, Jack-In-the-Box, Spiegel, or Sony Electronics, Denise has knows the principles that make a great brand.
Culture As Competitive Advantage For Marketers
April 7, 2014
Forbes
Topics: Brand Communication, Culture, Leadership
Keywords: What Great Brands Do, Denise Lee Yohn, advance cultural movements, Rob Fields, cultural movements, culture as competitive advantage
Forbes contributor Denise Lee Yohn suggests companies have the potential to do well: build brands and businesses by advancing and amplifying movements.
Brand Recognition
April 7, 2014
Los Angeles Business Journal
Topics: Brand Experience, Innovation, Marketing
Keywords: Imprint Venture Lab, Knockaround Sunglasses, iconic brand strategy, start-up brand strategy
“Today’s customers are quite savvy,” says Denise Lee Yohn, “if it’s all veneer and your product is really the same as everyone else’s, I think people will soon find you out.”
Gilbarco Veeder-Root Announces Retail Technology Conference Speakers and Panel Discussions
April 4, 2014
Market Watch
Topic: Business
Keywords: branding speaker, Gilbarco Veeder-Root conference keynote, Denise Lee Yohn speaker, Denise Lee Yohn keynote, marketing speaker, business keynote speaker
Branding Expert Denise Yohn and Splunk CTO Todd Papaioannou Keynote Respective Days
What Great Brands Do (And Why Listening Is Important)
April 3, 2014
spiral16
Topics: Brand Communication, Brand Strategy, Consumer Research, Marketing
Keywords: spiral16 book review, Robert Madison review, Pampers brand strategy, Pampers customer insights, Pampers consumer insight, Pampers emotional connection, social listening
In chapter #2 (“Great Brands Avoid Selling Products”) of Denise Lee Yohn’s new book What Great Brands Do (Jossey-Bass, Jan 2014), Denise tells a short story of how Pampers was losing market share in Europe, despite having a diaper that was technologically superior to its chief rival Huggies.
Seven Habits of Highly Successful Brands
April 2, 2014
The Globe and Mail
Topics: Customer Experience, Brand Communication, Brand Experience, Brand Strategy, Design
Keywords: brand strategy, brand-as-business management approach, What Great Brands Do review, HARVEY SCHACHTER book review, The Globe & Mail book review, seven habits of highly effective brands, seven habits of highly successful brands
By telling stories of successful organizations that apply the rules she offers, Ms. Yohn challenges readers to recalibrate their brand marketing.
Denise Lee Yohn On What Great Brands Do
April 2, 2014
Strength In Business
Topics: Brand Delivery, Leadership, Marketing, Small Businss
Keywords: brand strategy, brand-building principles, small business branding, What Great Brands Do interview, Strength In Business podcast, Krisz Rokk podcast, Krisz Rokk interview
Listen to this amazing interview with brand-building expert Denise Lee Yohn and discover how you can use the 7 brand-building principles to develop a standout brand that fosters customer loyalty and increases profit margins.
These 4 Characteristics Define What Great Brands Do
April 1, 2014
Red Door Interactive
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing, Social Media
Keywords: What Great Brands Do, Denise Lee Yohn, Red Door Interactive Speaker Series, Red Door Interactive breakfast, Red Door Interactive event
With an audience eager to find out what successful brands are doing differently, Denise introduced 4 essential characteristics that differentiate good brands from great brands.
Demystifying the Brand Building Process
April 1, 2014
CRM Magazine
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Customer Service, Marketing, Social Responsibility
Keywords: What Great Brands Do, Denise Lee Yohn, brand-as-business management approach, Denise Lee Yohn interview, Patagonia brand strategy, What Great Brands Do interview, Maria Minsker interview, CRM Magazine interview, Destination CRM interview, demystify branding, demystify brand-building, Destination CRM book interview, Destination CRM author interview
What does it take to build a successful brand? Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.
Demystifying the Brand Building Process
April 1, 2014
Destination CRM
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Social Responsibility
Keywords: brand-as-business management approach, Denise Lee Yohn interview, What Great Brands Do interview, Destination CRM book interview, Destination CRM author interview
Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.
Be Great by Learning “What Great Brands Do”
March 30, 2014
Small Business Trends
Topics: Customer Experience, Brand Delivery, Brand Touchpoints, Leadership
Keywords: small business branding, What Great Brands Do review, small business brand strategy, Patrice Cokley book review, Small Business Trends book review
This book will show you how to follow the blueprint that other great brands have set forth.
April Fools’ Pranks Not Just for Laughs
March 29, 2014
USA Today
Topics: Brand Communication, Social Media
Keywords: April Fools' joke strategy, April Fools' prank strategy, brands on April Fools', April Fools' social media
“Brands know that generating conversation on social media is critical not just for top-of-mind awareness, but for the cool factor,” says Denise Lee Yohn, author of What Great Brands Do.
Will Taco Bell’s Breakfast Menu Be a Hit or Miss?
March 28, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Innovation, Marketing
Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., branding expert on Varney & Co., Restoration Hardware repositioning, Restoration Hardward brand strategy, Restoration Hardware customer experience, Taco Bell Waffle Taco launch, Waffle Taco burner phone, Waffle Taco Breakfast Phone, Lululemon CEO, Lululemon Laurent Potdevin
Brand building consultant Denise Lee Yohn on Restoration Hardware, Taco Bell and Lululemon.
“What Great Brands Do” with Guest, Denise Lee Yohn
March 28, 2014
The Social Network Station
Topics: Brand Communication, Business, Social Media, Social Responsibility
Keywords: What Great Brands Do, Denise Lee Yohn, branding, corporate social responsibility, csr, creating shared value, CSV, The Social Network Station interview, social network philanthropy, social network CSR, social media CSR, social media responsibility, Jim Nico interview
Denise Lee Yohn, a brand building expert, speaker and author shares her insights into corporate social responsibility.
Try This Exercise to Clarify What Your Company Stands For
March 21, 2014
Harvard Business Review
Topic: Brand Strategy
Keywords: brand strategy, HBR management tip of the day, brand essence, brand obituary
For your organization to be successful, you must be crystal clear about your brand essence (Adapted from “Write Your Brand’s Obituary” by Denise Lee Yohn.)
Denise Lee Yohn on The Small Business Advocate
March 21, 2014
The Small Business Advocate
Topics: Brand Delivery, Culture, Small Businss
Keywords: Denise Lee Yohn on The Small Business Advocate, Jim Blasingame interview, small business brand strategy, small business innovation, The Small Business Advocate book interview, great brands start inside, build a brand
Denise Lee Yohn joins Jim Blasingame to reveal what small businesses can learn about branding from the great brands, including how to start from the inside.
Book Review: What Great Brands Do
March 18, 2014
Future Fundraising Now
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Loyalty
Keywords: What Great Brands Do review, Future Fundraising Now book review, Future Fundraising Now branding book, non-profit branding, non-profit brand strategy
Here’s a branding book that doesn’t leave you hanging. What Great Brands Do is relentlessly practical about brands.
Denise Lee Yohn Reveals What Great Brands Do
March 16, 2014
Predictable Success
Topics: Brand Delivery, Leadership, Strategy
Keywords: What Great Brands Do, Denise Lee Yohn interview, Les McKeown interview, Les McKeown book review, Predictable Success interview, Predictable Success book review
Whether you’re a CEO, a COO, a company president, or someone else charged with building the brand for your business, Denise Lee Yohn’s book offers the perfect tools to help you do so.
A Q&A with Denise Lee Yohn, author of “What Great Brands Do”
March 14, 2014
MEplusYOU blog
Topics: Customer Experience, Brand Delivery, Brand Touchpoints
Keywords: What Great Brands Do, brand touchpoints, brand touchpoint wheel, MEplusYOU book review, MEplusYOU book interview, brand evolution
Curious about what it takes to become a truly great brand? Anxious to transform your brand into an industry leader? Read on for a taste, and then get your hands on a copy of What Great Brands Do for seven eye-opening principles that turn typical brand-building on its head.
Cheeseburgers in ‘Troubled’ Paradise: Big Mac Makeover?
March 13, 2014
Fox Business' Varney & Co.
Topics: Restaurants and Retail, Brand Equity, Brand Experience, Business
Keywords: Stuart Varney on brands, Stuart Varney on brand strategy, Stuart Varney on McDonald's, Stuart Varney on JC Penney, Denise Lee Yohn in Varney & Co., Denise Lee Yohn in Fox Business TV
Stuart Varney hosts author Denise Lee Yohn on McDonald’s and J.C. Penney brands today.
What Great Brands Do By Denise Lee Yohn
March 11, 2014
Simple Marketing Blog
Topics: Customer Experience, Brand Delivery, Brand Experience, Business
Keywords: Denise Lee Yohn interview, Simple Marketing Now Blog book review, What Great Brands Do interview, C.B. Whittemore blog
Have you wondered what great brands – such as Amazon, Starbucks, Apple, IBM and Zappos – do to consistently stand out in the marketplace? The answer can be found in Denise Lee Yohn‘s compelling new book titled WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest.
Brand Management Influences Consumer Buying Decisions
March 10, 2014
Hartford Business Journal
Topics: Customer Experience, Brand Delivery, Brand Strategy, Culture, Leadership
Keywords: brand-as-business management approach, Hartford Business Journal book review, What Great Brands Do review, brand management book review
Through experience with Burger King, Jack-in-the-Box, Land Rover and Sony, and first-hand case studies, Denise Lee Yohn found seven defining, brand-as-business principles of great brands
Click Here to Get Fit
March 1, 2014
Women's Health
Topics: Digital Health, Marketing
Keywords: digital fitness, Women's Health UK Magazine, digital health and fitness, NIke+, digital technology in fitness clubs
Denise Lee Yohn, a consultant to top sporting and technology brands such as New Balance, Sony and Oakley, holds social interaction responsible for the rise, suggesting, “People now have fun and easy ways to connect with each other and share their data.”
Competitive Advantage is Moving Downstream
March 1, 2014
Harvard Business Review
Topics: Brand Extensions, Strategy
Keywords: brand strategy, Competitive Advantage is Moving Downstream, brand extension, business extension, business strategy
Instead of “What else can we do for customers?” companies should ask “What else should we do?”” — Denise Lee Yohn, author, What Great Brands Do
The Business Book Best Seller List for February 2014
March 1, 2014
800-CEO-READ
Topic: Brand Delivery
Keywords: What Great Brands Do, business book best seller, 800 CEO READ best seller, best selling business book, best selling branding book
Three Reasons Taco Bell Breakfast Will Totally Dominate
February 27, 2014
Discover News The Usual Sources
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Innovation
Keywords: Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell in Ad Age, Taco Bell innovation, Taco Bell packaging, Taco Bell social media, Taco Bell Waffle Taco, Discover News The Usual Suspects, Taco Bell packaging innovation
Secrets of Success: Bill Horan of WHPC-FM Interviews Denise Lee Yohn
February 26, 2014
WHPC
Topics: Brand Communication, Brand Delivery, Business, Marketing, Small Businss
Keywords: What Great Brands Do, brand-building, Bill Horan, Secrets of Success radio show, brand strategies, branding small businesses
Denise Lee Yohn, author of the new book, What Great Brands Do, reveals the secrets of brand-building success in this interview with Bill Horan on WHPC-FM (Long Island).
Three Reasons Taco Bell Breakfast Will Totally Dominate
February 26, 2014
Business Insider
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Brand Extensions, Brand Touchpoints, Marketing
Keywords: packaging innovation, Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell in Ad Age, Taco Bell innovation, Taco Bell packaging, Taco Bell social media, Taco Bell Waffle Taco
Taco Bell’s new menu, which includes a Waffle Taco and Breakfast Crunchwrap, will be likely be a smashing success, brand-building expert Denise Lee Yohn writes on her blog.
True Enlightenment: Inspired Teachings From The Gathering
February 24, 2014
The Cult Blog
Topics: Customer Experience, Brand Delivery
Keywords: What Great Brands Do, brand as business, brand-as-business management approach, operationalizing your brand, The Gathering, cult-like brands, The Cult agency, Cult Canada
“Brand building,” Denise Lee Yohn describes, “involves operationalizing the brand as an integral way of managing and growing a business.”
Building a Brand
February 24, 2014
33voices
Topics: Customer Experience, Brand Delivery, Brand Experience, Leadership, Loyalty
Keywords: What Great Brands Do, Denise Lee Yohn, brand strategy, brand-as-business management approach, brand leadership, Moe Abdou, 33voices interview
Moe Abdou and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest.
True Enlightenment: Inspired Teachings From The Gathering
February 24, 2014
The Cult Blog
Topics: Customer Experience, Brand Delivery
Keywords: What Great Brands Do, brand as business, brand-as-business management approach, operationalizing your brand, The Gathering, cult-like brands, The Cult agency, Cult Canada
“Brand building,” Denise Lee Yohn describes, “involves operationalizing the brand as an integral way of managing and growing a business.”
Business Book Reviews: What Great Brands Do
February 22, 2014
Dallas News
Topics: Customer Experience, Brand Delivery, Culture
Keywords: What Great Brands Do, JIM PAWLAK review, business book review, Dallas News book review
What makes a brand successful? “The systematic management of the business around the brand,” Denise Lee Yohn writes.
The Gathering Conference in Banff Looks at Developing Cult-Like Brands
February 21, 2014
Calgary Herald
Topics: Brand Delivery, Leadership
Keywords: What Great Brands Do, The Gathering, Cult agency, cult-like brands
Denise Lee Yohn, author of the book What Great Brands Do and a featured speaker at the event, said her research has indicated that the leaders of cult-like brands view their brands very differently from other leaders.
IBM: How Employees Bring “Smarter Planet” Positioning to Real-World Engagement
February 20, 2014
BrandingBusiness.com
Topics: Brand Delivery, Culture, Leadership
Keywords: What Great Brands Do, brand culture, Branding Business, IBM brand strategy, IBM brand culture, brand values, employee brand engagement
As brand-building expert Denise Lee Yohn writes in her new book, What Great Brands Do: The Seven Principles That Separate the Best from the Rest, a strong internal culture helps rally all stakeholders from suppliers and customers to vendors.
The Brand of a Great Brand
February 18, 2014
Leadership Strategy
Topic: Brand Delivery
Keywords: Denise Lee Yohn, Jeff Johns book review, Leadership Strategy blog, Leadership Strategy book review. What Great Brands Do, definition of a brand, brand definition
In What Great Brands Do: The Seven Brand Building Principles That Separate the Best From the Rest, author/consultant Denise Lee Yohn comes close to delivering the broadest, most accurate definition of brand.
Brand Experts to Reveal New Age Strategies at Banff Gathering
February 14, 2014
The Globe and Mail
Topics: Brand Loyalty, Brand Delivery, Loyalty, Marketing
Keywords: emotional connection, Denise Lee Yohn, emotional appeal, The Gathering, Cult agency gathering, cult-like following, cult brands, Banff Gathering, Patagonia brand strategy, Patagonia brand appeal, Chris Kneeland
Today’s leading brands excel in attracting customers by establishing meaningful interactions, says Denise Lee Yohn, brand expert and author of a new book titled What Great Brands Do.
Bob Morris Review of What Great Brands Do
February 14, 2014
Employee Engagement Network
Topics: Brand Delivery, Employee Engagement
Keywords: What Great Brands Do, Robert Morris book review, Bob Morris book review, brand-as-busin, Employee Engagement Network book review
No brief commentary such as mine can do full justice to the information, insights, and counsel that Denise Lee Yohn provides. However, I hope that I have indicated why I think so highly of her book.
Brand Power
February 13, 2014
First Business TV
Topics: Customer Experience, Brand Delivery, Culture
Keywords: What Great Brands Do, Denise Lee Yohn, employee culture, corporate culture, Patagonia brand strategy, Bill Moller, First Business TV interview, Brand Power interview, IKEA brand strategy
Denise Lee Yohn, Author of “What Great Brands Do” explains how small changes in corporate culture, can have a big impact.
The Container Store — What We Stand For
February 11, 2014
The Container Store
Topics: Customer Experience, Brand Delivery, Culture
Keywords: What Great Brands Do, The Container Store blog, What We Stand For blog, The Container Store brand strategy, The Container Store branding, Kip Tindell quote
Looking for your next great read? We’d suggest checking out author and speaker Denise Lee Yohn’s new book, What Great Brands Do.
Great Brands Put Culture First
February 10, 2014
McKee Wallwork & Company
Topics: Brand Delivery, Culture
Keywords: What Great Brands Do, brand-as-business management approach, employee culture, corporate culture, McKee Wallwork & Company, Steve McKee, Power Branding, power brands
“Great Brands Start Inside” is just one of seven eye-opening chapters in which Denise Lee Yohn opines upon what makes excellent brands excel.
How Some Brands Become Great
February 9, 2014
San Diego Union Tribune
Topics: Customer Experience, Brand Delivery, Culture, Leadership
Keywords: What Great Brands Do, Denise Lee Yohn, brand strategy, branding strategy, Starbucks brand strategy, corporate culture, personal branding, Kodak brand strategy, brand culture
San Diego brand consultant Denise Lee Yohn has worked with Sony, Land Rover, Jack in the Box, Oakley and other well-known companies. In her new book, “What Great Brands Do,” she argues that it takes more than an eye-catching logo or clever slogan to be successful.
How to Keep Your Indie Cred After Being Acquired
February 7, 2014
Topic: Brand Communication
Keywords: Anheuser-Busch InBev Blue Point acquisition, Blue Point brand strategy, Blue Point acquisition strategy, Blue Point beer culture, Blue Point beer branding, Jill Krasny, post-acquisition branding strategy, independent brand acquisition
Denise Lee Yohn, a branding consultant and the author of What Great Brands Do, says Blue Point–and any other small company that’s been acquired by an industry giant–will need to convey to consumers that its DNA hasn’t changed.
What Happens When a Big Company Uses Your Brand Name?
February 4, 2014
Inc.
Topic: Brand Names
Keywords: FiftyThree Paper, Facebook Paper, brand names, Georg Petschnigg, brand naming, corporate name, branding a start-up, trademark infringement, generic names, evocative names
As a general rule, go for [a name] that’s more “evocative of the connection you’re looking to create” with your users, Denise Lee Yohn says.
How to Get the U.S. Military Into Your Super Bowl Ad for Free
February 4, 2014
Business Week
Topic: Brand Communication
Keywords: Super Bowl Commercials, U.S. Military in advertising, Super Bowl 2014 ads, soldier homecoming ad, Budweiser Super Bowl commercial, U.S. military in Super Bowl
Denise Lee Yohn, author of What Great Brands Do, says the military has a particular fondness for football because it is followed so closely by young men.
Power to the Small Business: Jay Ehret Interviews Denise Lee Yohn
February 4, 2014
Power to the Small Business
Topics: Brand Delivery, Business, Marketing, Small Businss
Keywords: What Great Brands Do, Jay Ehret podcast, Power to the Small Business podcast, small business branding, small business brand-building, operationalize your brand
In this episode of Power to the Small Business, What Great Brands Do author Denise Lee Yohn discusses her new book and her seven brand-building principles.
What Great Businesses Do
January 31, 2014
The Marketing Spot
Topic: Brand Delivery
Keywords: What Great Brands Do, brand-as-business management approach, Jay Ehret blog, operationalizing your brand, The Marketing Spot
Which came first, the brand or the business? That’s a trick question. Because in Denise Lee Yohn’s new book, What Great Brands Do, brand and business are one in the same.
Financial Spectrum: Bill Kearney of Concord News Radio Interviews Denise Lee Yohn
January 31, 2014
Concord News Radio
Topics: Brand Delivery, Business, Small Businss
Keywords: What Great Brands Do, brand strategy, brand-building, brand-as-business management approach, Bill Kearney Financial Spectrum, Concord News Radio Bill Kearney, WKXL Bill Kearney
Financial Spectrum show host Bill Kearney is joined by Denise Lee Yohn, author of the new book What Great Brands Do.
Branding Expert Discusses Strategy of Super Bowl Ads
January 30, 2014
Bloomberg
Topic: Brand Communication
Keywords: Super Bowl ads, Bloomberg Radio, Hays Advantage, Super Bowl Commercials
Denise Lee Yohn, branding expert and author of “What Great Brands Do,” says a great Super Bowl advertisement must both entertain and connect with an audience in order for it to have broad and lasting influence.
What Great Brands Do (on Brand Autopsy)
January 30, 2014
Brand Autopsy
Topic: Brand Delivery
Keywords: brand-as-business management approach, brand promise, Brand Autopsy, John Moore blog, Amazon customer experience, Amazon brand strategy, Amazon brand experience, emotional appeal
In an email exchange with Denise I asked her to cite a brand that follows her “brand as business” approach. She cites Amazon.
You Are What You Read: What Great Brands Do by Denise Lee Yohn
January 30, 2014
Dain Dunston blog
Topic: Brand Delivery
Keywords: What Great Brands Do, brand-as-business management approach, Dain Dunston, Dain Dunston blog
“Brand building is in no way confined to advertising and marketing,” Denise Lee Yohn writes.
An Interview with Denise Lee Yohn, Author of WHAT GREAT BRANDS DO
January 30, 2014
CX Journey
Topics: Brand Delivery, Brand Experience
Keywords: What Great Brands Do, customer experience, brand experience, brand-as-business management approach, CX Journey, Annette Franz Gleinicki blog
Great brands reap so many benefits, including: increased sales, higher profit margins, lower costs, greater customer loyalty, and higher market valuation, says Denise Lee Yohn.
Great Brands Aren’t Display Cakes, They’re Real To The Core
January 29, 2014
Idea Sandbox
Topic: Brand Delivery
Keywords: What Great Brands Do, brand-as-business management approach, Idea Sandbox, Paul Williams, brand promise, brand integrity
Your brand isn’t your frosting… it is your entire business. As Denise writes, “Your brand can’t just be a promise it must be a promise delivered.”
Want to Know the Secret of What Great Brands Do?
January 28, 2014
Phil Gerbyshak blog
Topics: Customer Experience, Brand Delivery, Brand Strategy, Business
Keywords: What Great Brands Do, corporate social responsibility, Phil Gerbyshak, sustainability, employee culture, corporate culture
According to the author of the book What Great Brands Do, Denise Lee Yohn, the great brands do at least 7 things differently than the rest.
Q&A with the Author of New Book, What Great Brands D
January 27, 2014
Jackie Huba
Topics: Customer Experience, Brand Delivery
Keywords: What Great Brands Do, Denise Lee Yohn, Starbucks brand strategy, Starbucks employee culture, Starbucks corporate culture, Amazon long-term strategy, Starbucks corporate social responsibility, Starbucks CSR, brand-as-business management approach
Denise Lee Yohn is the author of the new book, What Great Brands Do, which illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and use their brand as a strategic management tool that guides every aspect of their business.
What Great Brands Do (by The Huffington Post)
January 27, 2014
The Huffington Post
Topics: Brand Delivery, Brand Equity
Keywords: What Great Brands Do, brand-as-business management approach, Scott Goodson Huffington Post column, Scott Goodson blog, trend following, advance cultural movements
Denise Lee Yohn, former West Coast marketing leader of Sony, encourages everyone to think of brands as bigger and more important than a mere tool for advertising.
What Do Great Brands Do
January 27, 2014
WGVU
Topic: Brand Delivery
Keywords: What Great Brands Do, WGVU, Shelley Irwin, Denise Lee Yohn interview, brand-building principles
What’s your Brand? Author Denise Yohn joins us to talk about her book, ‘What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest.‘
Bring In On: Battle of the Yogurt Titans
January 27, 2014
AdWeek
Topics: Brand Communication, Brand Touchpoints, Marketing
Keywords: Denise Lee Yohn, Chobani brand strategy, Chobani packagaing, Chobani brand personality, yogurt wars
Chobani’s distinctive packaging and non-corporate personality helped, said branding expert Denise Lee Yohn.
What Great Brands Do: An Interview with Denise Lee Yohn
January 26, 2014
Sean Van Tyne
Topic: Brand Experience
Keywords: customer experience, brand experience, Denise Lee Yohn, Sean Van Tyne blog, Sean Van Tyne customer experience, customer experience architecture, retail customer experience, PIRCH, Fixtures Living, TEDxSanDiego, TEDxSanDiego experience, PIRCH customer experience, Fixtures Living customer experience, TEDxSanDiego brand
Denise Lee Yohn, author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass), joins us today to talk about her book and the emphasis on customer experience in it.
QSR’s Denise Lee Yohn Talks Great Brands
January 23, 2014
QSR Magazine
Topics: Brand Delivery, Brand Experience, Employee Engagement, Leadership
Keywords: What Great Brands Do, restaurant branding, QSR branding, Denise Lee Yohn, Brand New Perspectives column, brand as business, restaurant brand strategy, QSR brand strategy, branding strategy, Strategic Branding
Author and QSR Magazine columnist Denise Lee Yohn shares how she got her start in branding and what quick serves can learn from her seven principles.
Spotlight On: Brand-Building Expert, Denise Lee Yohn
January 21, 2014
Speakers' Spotlight
Topic: Business
Keywords: Speakers' Spotlight, Denise Lee Yohn, rand Expert, Brand Strategist, brand strategy, Branding Expert, Branding Strategist, branding speaker, speaker on brand-building, branding workshop, brand strategy workshop
Speakers’ Spotlight, an international speaker bureau, asks Denise Lee Yohn “What inspired you to want to be a speaker?” and other questions.
Theaters, Retailers Offer Snow Day Sales
January 3, 2014
Crain's New York Business
Topics: Brand Communication, Marketing
Keywords: retail promotion strategy, snow day retail sales, sales promotion strategy, retail sales in 2014, weather-related specials
Denise Lee Yohn said the strategy is a great way to connect with would-be shoppers sitting around at home surfing the Internet.
About Town Magazine Review of What Great Brands Do
January 1, 2014
About Town Magazine
Topic: Brand Delivery
Keywords: What Great Brands Do, About Town Magazine Good Reads, San Diego authors, business books by San Diego writers
Brand-building consultant and speaker Denise Lee Yohn proves that a company’s brand is their most powerful tool for growth.
Brand Building Must-Reads for the New Year
December 31, 2013
Ashley Konson on Building Strong Brands and Businesses
Topic: Business
Keywords: What Great Brands Do, Ashley Konson, recommended reading, best book list
Denise Lee Yohn’s What Great Brands Do is included on Ashley Konson’s list of four Brand Building Must-Reads for the New Year.
Must-Follow Marketing Minds On Twitter 2014
December 17, 2013
Forbes
Topic: Marketing
Keywords: Scott Goodson, Must-Follow Marketing Minds On Twitter 2014, Forbes marketers, Forbes marketing
Denise Lee Yohn included in list of “inspired souls who offer up their ideas and fresh perspectives on the days ahead.”
Enhancing Your Brand Can Energize Sales
December 5, 2013
The Globe and Mail
Topics: Brand Value, Business, Marketing
Keywords: Denise Lee Yohn, brand strategy, branding in slow economy, sustain price premium, sustain higher margin, brand positioning
Denise Lee Yohn, a brand-building expert who has served as a consultant to such companies as Sony, Dell, and Covad communications, says relevant and compelling brands can help counteract “the downward pull of a tough market by (allowing businesses) to sustain price premiums and higher margins because its offerings are perceived to be differentiated and of higher value.”
Publishers Weekly Review of What Great Brands Do
November 25, 2013
Publishers Weekly
Topic: Brand Delivery
Keywords: Publishers Weekly book review, What Great Brands Do, Publishers Weekly recommended book
Yohn’s book is helpful reading for executives and managers at all levels, and it will guide the next generation of great brands.
7 Moments When You Can’t Afford To Screw Up the Experience
November 18, 2013
Customer Experience Insight
Topic: Brand Experience
Keywords: What Great Brands Do, customer experience, brand experience
“The mark of a great brand is not being obsessive compulsive,” says Denise Lee Yohn, author of What Great Brands Do: The Seven Brand Building Principles That Separate The Best From The Rest. “It is being intentional. Great brands are purposeful in everything they do.”
Operationalizing Your Brand
August 14, 2013
BrandingBusiness.com
Topic: Brand Delivery
Keywords: ray baird, RiechesBaird
Ray Baird, of RiechesBaird, talks with Denise Lee Yohn — consultant to such brands as Sony, Frito-Lay and New Balance — about how companies can operationalize their brands to grow their business.
Do Celebrities Make Good Creative Directors?
August 12, 2013
Footwear News
Topics: Brand Communication, Brand Delivery
Keywords: swiss beatz, reebok, kimora lee simmons, just fab, justfab.com, dwayne wade, li-ning, cameron diaz, pour la victoire, gwen stefani, l.a.m.b., kristen cavalari, chinese laundry, superga, mary-kate olsen, ashley olsen, adrienne maloof, kim kardashian, shoedazzle.com, endorsement, beyonce, pepsi, lady gaga, polaroid, justin timberlake, bud light, charles jourdan
“Celebrities used to sit behind the wall of an agent or label, but now there’s a real trend of them personally engaging with the things they’re doing,” Denise Lee Yohn said.
Jack in the Box CEO Linda Lang retiring
August 8, 2013
San Diego Union Tribune
Topic: Restaurants and Retail
Keywords: qdoba, nick setyan, brian luscomb, leonard comma
Denise Lee Yohn said a typical CEO in the restaurant industry stays on the job between three and five years because of intense competition and the need to reignite investor faith.
Jack in the Box CEO Linda Lang retiring
August 8, 2013
San Diego Union Tribune
Topic: Restaurants and Retail
Keywords: qdoba, nick setyan, brian luscomb, leonard comma
Denise Lee Yohn said a typical CEO in the restaurant industry stays on the job between three and five years because of intense competition and the need to reignite investor faith.
Lululemon Goals a Stretch as Analysts See Growth Slowing
July 19, 2013
Business Week
Topic: Restaurants and Retail
Keyword:
Denise Lee Yohn, a San Diego-based branding consultant, said in an interview, “As they grow, then the larger, more established retailers maybe start seeing them more as a competitive threat.”
Ditching Col. Sanders at KFC Eleven Isn’t Damaging, Expert Says
July 18, 2013
Louisville Business First
Topic: Restaurants and Retail
Keyword:
Denise Lee Yohn, who is a San Diego-based independent brand consultant, told me that because KFC has only used the Colonel as an icon or graphic in recent years and not as a spokesperson, there shouldn’t be a lot of impact on the brand.
Six Steps to Sustainability
July 12, 2013
Restaurant Hospitality
Topic: Restaurants and Retail
Keyword:
“There is a growing belief that generating a profit and achieving social progress are not mutually exclusive,” says consultant Denise Lee Yohn.
PETA Ad Puts Consumers with Animals Being Skinned
July 11, 2013
USA Today
Topic: Brand Communication
Keyword:
Denise Lee Yohn, a brand consultant, says PETA may have gone too far with this campaign. “It’s more effective to make the decision-making process aspirational,” she says. “You want to engage people — not shock and repel them.”
Wendy’s Signs Nick Lachey to Foist Its Pretzel Bacon Cheeseburger on the World
July 8, 2013
Advertising Age
Topic: Restaurants and Retail
Keyword:
“[Given the price], this seems like something that is more likely to appeal to their core customer,” which Denise Lee Yohn described as older, with more money and more likely female.”
Politicians Blast West Side Fireworks
July 3, 2013
Crain's New York Business
Topic: Brand Communication
Keyword:
“It’s easy to get caught up in the politics and sentimental nature of the fireworks location, but Macy’s should make the decision primarily with its brand strategy in mind,” said Denise Lee Yohn, a branding expert.
Should Firms Swing Onto Vine?
May 28, 2013
Footwear News
Topic: Brand Communication
Keyword:
“It may not be right for everyone,” cautions brand consultant Denise Lee Yohn about new social media tool, Vine. “The mistake brands can make is thinking of Vine as a glorified print ad.”
Online Vendor Looks to Click With Euro Markets
May 27, 2013
Los Angeles Business Journal
Topics: Brand Extensions, Brand Strategy
Keyword:
Brand consultant Denise Lee Yohn in San Diego said JustFab has been smart to keep its product offerings limited.
McDonald’s Is Pushing to Get More Millennial Savvy
May 23, 2013
USA Today
Topic: Restaurants and Retail
Keyword:
Millennials want emotional connections with brands, and want brands to support causes relevant to them, says brand consultant Denise Lee Yohn.
KFC Touts ‘Transformational’ New Product: Boneless Chicken
April 14, 2013
Advertising Age
Topic: Restaurants and Retail
Keyword:
Denise Lee Yohn said she’s doubtful the “I ate the bones”tagline will tickle the public’s fancy in the way that the Clara Peller line did for Wendy’s so long ago:”People have become a lot more savvy and think, “It’s just another campaign.'”
What Should Time Warner Name Its TV and Film Division After Split?
March 8, 2013
Advertising Age
Topic: Brand Names
Keywords: time warner, warner bros, hbo, warner music group, WB network, turner broadcasting, james martone, christian turner, chet fenster, kevin aratari
“It really depends on what Time Warner’s goal is as an organization,” says Denise Lee Yohn, who has provided marketing and branding consulting to brands like Sony and Burger King.
The Dark Side of Cross-Selling
March 1, 2013
Harvard Business Review
Topic: Brand Communication
Keywords: marketing, cross-selling, big data, analytics, future behavior, smart selling, trigger events
Denise Lee Yohn responds to an article about how cross-selling is often a money-losing proposition because a significant sub-set of cross-buyers are highly unprofitable.
More Than a Pitchman: Why Stars Are Getting Marketing Titles
February 11, 2013
Advertising Age
Topic: Brand Communication
Keywords: intel, beyonce, pepsi, lady gaga, polaroid, justin timberlake, will.i.am, alicia keys, taylor swift, brand ambassadors, cindy crawford, mary lou retton, wheaties, pepso, marc jacobs, diet coke, bud light platinum, blackberry, borrowed equity, tie-up, authenticity, celebrity
“There’s a greater authenticity that comes with having a celebrity influencing the business,” says brand consultant Denise Lee Yohn.
Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster
November 30, 2012
eMarketer
Topic: Restaurants and Retail
Keywords: KFC, Taco Bell, advertising, marketing, texting, text message, video, dominos, smart phones, subway, sms campaigns, online ordering
“Smaller chains can take something like Apple Passbook, which is more of an off-the-shelf type program and be able to implement it quickly,” says brand-building consultant Denise Lee Yohn.
Chasm: It’s a Big Leap from Startup to Up and Running
October 23, 2012
San Diego Union Tribune
Topic: Digital Health
Keywords: crossing the chasm, geoffrey a moore, atcom, cisco, startup, fortune 100, entrepreneur, innovation, mainstream, digital healthcare
“Early users pursue technology aggressively, they love technology and derive pleasure from exploring it,” said Denise Lee Yohn, formerly VP/general manager brand and strategy for Sony Electronics.
Execs from Burger Lounge, Sbarro Brainstorming in San Diego
October 18, 2012
San Diego Union Tribune
Topic: Restaurants and Retail
Keywords: Smashburger, Chipotle, panerac, fastcasual.com, firehouse subs, burger lounge, boudin bakeries, sbarro, cherryh butler, value in purchases, sophistication, dean loring
“One reason for the growth is the economy we’re in, and people are looking for greater values in their purchases, from food to clothing to insurance,” said Denise Lee Yohn, a San Diego-based brand strategy consultant who will be speaking at the conference.
Shoe Dazzle…No Longer Dazzling
September 25, 2012
gigaom
Topic: Strategy
Keywords: brian lee, bill strauss, shoedazzle
Denise Lee Yohn in a blog post earlier this year asked the question Has Shoedazzle lost its dazzle?
Ryan Seacrest Is All That’s Left of the ‘American Idol’ Brand
September 17, 2012
Hollywood.com
Topic: Brand Identity
Keywords: mariah carey, keith urban, nicki minaj, randy jackson, american idol, the voice, the x factor, ryan seacrest, consitency, simon cowell, integrity
Brand strategist Denise Lee Yohn comments, “Ryan Seacrest is integral to the brand. He’s what we call one of the core voices of the brand, it’s him and what he brings to the show.”
Ryan Seacrest Is All That’s Left of the ‘American Idol’ Brand
September 17, 2012
Hollywood.com
Topic: Brand Identity
Keywords: mariah carey, keith urban, nicki minaj, randy jackson, american idol, the voice, the x factor, ryan seacrest, consitency, simon cowell, integrity
Brand strategist Denise Lee Yohn comments, “Ryan Seacrest is integral to the brand. He’s what we call one of the core voices of the brand, it’s him and what he brings to the show.”
Strategy Ain’t What it Used to Be
September 12, 2012
Forbes
Topics: Leadership, Strategy
Keywords: annual strategic planning, execution is strategy, disruption, right people, right plan
According to Denise Lee Yohn, the amount of disruption in today’s markets (and the speed at which it happens) requires a very different planning approach.
McDonald’s Seeks ‘Nocturnivores’ for Midnight Breakfast
August 22, 2012
MacLean's
Topics: Restaurants and Retail, Brand Communication
Keywords: McDonald's, Taco Bell, nocturnivores, late night, breakfast after midnight, terry o'reilly, stoner ads, fourth meal, jack in the box, dennys, attracting new customers, core brand perception, new demographic
“[‘Nocturnivore’] is up for interpretation and maybe that’s the brilliance,” Denise Lee Yohn, a brand strategy consultant who has worked with Burger King and Jack in the Box, says.
CBC Radio on “Stoner Ads”
August 8, 2012
CBC Radio
Topics: Restaurants and Retail, Brand Communication
Keywords: advertising, marketing, terry o'reilly, Q with jian ghomeshi, stoners, fast food
Terry O’Reilly guest hosts Q with Jian Ghomeshi — Brand consultant Denise Yohn speaks to the emergent genre of ads aimed at ‘stoners’ and what this trend says about the state of the fast food industry today.
Will J.C.Penney Rebrand Lure Back-to-School Shoppers?
August 7, 2012
San Diego Union Tribune
Topic: Restaurants and Retail
Keywords: JC Penney, JCP, ron johnson, everyday low price, nina garcia, redesign, mini-shops, time, right strategy, wrong company, flash sales, instant rewards, VIP programs, technology-enabled tactics
“It’s the right strategy for the wrong company,” said Denise Lee Yohn. “First, JCP is a public company and has not earned enough shareholders’ confidence.”
Nordstrom, Topshop Deal Likely Not to Lead to Brand Dilution
July 19, 2012
Luxury Daily
Topics: Restaurants and Retail, Brand Equity
Keyword:
Denise Lee Yohn, a San Diego-based brand consultant, said, “If Nordstrom remains focused on [service], and figures out how to adapt service to what younger affluent consumers want, its brand will only grow stronger.”
Digital Health Summer Summit Wrap-Up
July 10, 2012
Digital Health Summer Summit
Topic: Digital Health
Keyword:
Journalist and brand builder Denise Lee Yohn summed up a fascinating and far-reaching conversation between, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy.
Subway Snares First Seal of Approval from Heart Group
May 31, 2012
USA Today
Topic: Restaurants and Retail
Keyword:
Says consultant Denise Lee Yohn, “If Subway can achieve this perception, that’s all that matters.”
Is Burger King Poised to Retake Second Place From Wendy’s?
May 27, 2012
Advertising Age
Topics: Restaurants and Retail, Brand Communication
Keyword:
Burger King’s “lack of consistency and jumping around really confuses people,” said independent restaurant marketing consultant Denise Lee Yohn.
The New Science of Viral Ads
May 1, 2012
Harvard Business Review
Topic: Brand Communication
Keyword:
Denise Lee Yohn responds to an article about the secrets of viral advertising saying, “If an ad is liked and passed along but forgotten or no further action is taken by the viewer, [it does] little to build the brand or the business.”
Could ‘Pink Slime’ Be Rebranded?
April 6, 2012
BBC News
Topic: Business
Keyword:
Denise Lee Yohn believes social media is a powerful consumer advocacy tool but the groundswell of anger generated by it can also be short-lived.
Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has
April 2, 2012
Advertising Age
Topics: Restaurants and Retail, Brand Communication
Keyword:
Denise Lee Yohn criticized Burger King for “playing catch-up as opposed to trying to leapfrog the competition.”
Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has
April 2, 2012
Advertising Age
Topics: Restaurants and Retail, Brand Communication
Keyword:
Denise Lee Yohn criticized Burger King for “playing catch-up as opposed to trying to leapfrog the competition.”
Why Would Anyone Buy Naming Rights to a Highway?
March 28, 2012
BBC News
Topics: Brand Communication, Brand Touchpoints
Keyword:
“I see this as a move that companies would consider just as something different – a new touch point, a new vehicle from which to broadcast their name,” says Denise Lee Yohn.
Taco Bell to Exchange ‘Think Outside the Bun’ for ‘Live Mas’
February 21, 2012
Advertising Age
Topics: Restaurants and Retail, Brand Communication
Keyword:
“A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value,” Denise Lee Yohn said.
Loyalty Payoffs
February 17, 2012
Restaurant Management
Topics: Restaurants and Retail, Loyalty
Keyword:
“Loyalty programs can be very valuable if they’re part of an integrated marketing strategy,” says Denise Lee Yohn.
J C Penney to Revise Pricing Methods and Limit Promotions
January 25, 2012
New York Times
Topic: Restaurants and Retail
Keyword:
J. C. Penney’s new leader has a vision for tomorrow’s shopping experience, but “I don’t think the opportunity to do something dramatically different is possible, given their real estate and the realities of retail,” says Denise Lee Yohn.
Fitness Technology: It’s Not Just Entertainment
January 12, 2012
CEA Digital Dialogue
Topics: Digital Health, Health/Fitness/Wellness, Innovation
Keyword:
Consultant, fitness fan and avid blogger Denise Lee Yohn served as the moderator the “It’s Not Just Tech, It’s About Aspiration” panel at the Sports and Fitness Tech Summit at CES 2012.
How Wendy’s Found Itself, Slipped Past BK Into No. 2 Spot
January 8, 2012
Advertising Age
Topic: Restaurants and Retail
Keyword:
A typical challenger strategy is to zig while others are zagging, explains Denise Lee Yohn.
Kodak Tries to Bring Its Digital Revival into Focus
September 1, 2011
Business Week
Topic: Brand Strategy
Keyword:
“Like Sony, Kodak is not giving the consumer a reason to purchase,” says Denise Lee Yohn.
“NFL Ends Lockout, Restaurants Relieved”
July 26, 2011
Nation's Restaurant News
Topic: Restaurants and Retail
Keyword:
“Professional sports are interwoven into everyday life, including restaurants,” Denise Lee Yohn said. “When a lockout happens, it shows how fragile the ecosystem is.”
“Where Others Have Gone Without Success, J.C. Penney Goes Again”
June 16, 2011
New York Times
Topic: Restaurants and Retail
Keyword:
J. C. Penney is setting out to rethink the shopping experience, hiring Ron Johnson, who is in charge of Apple’s stores, as chief executive. But, “the way malls and department stores are now, I’m not sure there’s a compelling reason” to go, says Denise Lee Yohn.
“HBR Case Study: Time for a Unified Campaign”
June 1, 2011
Harvard Business Review
Topics: Brand Communication, Brand Extensions, Brand Names, Marketing
Keyword:
In response to the fictionalized case study about a luxury hotel chain contemplating a corporate branding campaign, Denise Lee Yohn suggests they should allow individual hotels to drive promotional decisions and use a corporate brand strategy to develop targeted cross-selling messages.
“McDonald’s Doubles Down on the Clown”
May 21, 2011
Advertising Age
Topics: Restaurants and Retail, Brand Communication
Keyword:
In McDonald’s eyes, Ronald McDonald can do no wrong — “but I don’t think he’s invincible in terms of appealing to kids,” said Denise Lee Yohn.
“Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu”
March 10, 2011
eMarketer
Topics: Restaurants and Retail, Social Media
Keyword:
Denise Lee Yohn discusses the current issues and future opportunities for restaurants interested in participating in social media.
Branding: The Right Approach To Your Business
March 9, 2011
WeJungo Network
Topics: Brand Communication, Brand Delivery
Keyword:
WeJungo™ Network interviews Denise Lee Yohn about how to “Achieve Business Success through Your Branding” by identifying four essential areas to focus on when operationalizing your brand.
“Starbucks’ New Logo Signals Intent to ‘Think Beyond Coffee'”
January 5, 2011
Advertising Age
Topic: Brand Identity
Keyword:
Starbucks Corp. today unveiled the latest iteration of its logo and “there’s probably going to be a backlash in the social-media world,” commented Denise Lee Yohn.
“Eight Social Media Resolutions for 2011”
December 28, 2010
Business Week
Topic: Social Media
Keyword:
Columnist Steve McKee includes Denise Lee Yohn’s resolution for the new year: “treat ‘friends’ like friends.”
“Intercourse Inspires Beer Business”
November 3, 2010
Reuters
Topics: Brand Communication, Brand Identity
Keyword:
A microbrewer who’s named her beer after the town she’s based in (Intercourse, PA), may be alienating her target audience. “Sexually charged marketing messages can sometimes limit a brand’s appeal to younger male audiences,” Denise Lee Yohn explains.
“If Consumer is Your Agency, It’s Time for a Review”
May 17, 2010
Advertising Age
Topics: Brand Communication, Social Media, User Generated Content
Keyword:
With consumer-generated ads, “You’re getting these very poor quality spots, and it’s not even done in seriousness anymore. It’s almost like a joke,” says San Diego-based brand strategist Denise Lee Yohn. “It’s almost like a parody, and it’s being treated like a game. That’s definitely affecting the quality of what we’re seeing.”
Brand Expert to Speak at Southern California Business Growth Conference
May 2, 2010
Business Growth Conference 2010
Topics: Brand Communication, Brand Touchpoints
Keyword:
Denise Lee Yohn will provide insider insights and advice from case studies at the conference for Southern California’s elite business leaders, innovators and entrepreneurs in Anaheim, CA, on Thursday, May 6, 2010.
Brand Expert to Speak at Southern California Business Growth Conference
May 2, 2010
Business Growth Conference 2010
Topics: Brand Communication, Brand Touchpoints
Keyword:
Denise Lee Yohn will provide insider insights and advice from case studies at the conference for Southern California’s elite business leaders, innovators and entrepreneurs in Anaheim, CA, on Thursday, May 6, 2010.
“Has Burger King Lost Sight of its Brand?”
April 22, 2010
QSR Magazine
Topics: Restaurants and Retail, Brand Communication, Brand Delivery
Keyword:
Burger King would be better off aligning its menu and messaging to its brand. “Why doesn’t Burger King act like THE burger king,” Denise Lee Yohn asks.
Marketers Roundtable
April 11, 2010
The Marketing Spot
Topics: Marketing, Social Media
Keyword:
Denise Lee Yohn participated in a roundtable discussion with Jay Ehret of The Marketing Spot, Bill Schley of David ID, and Harry Hoover of My Creative Team, to talk about topics such as the social media bubble and listening to your customers.
The Top 20 Marketing Blogs That Marketing Executives Are Actually Reading
January 11, 2010
MeNG
Topic: Marketing
Keyword:
MENG: The Marketing Executives Networking Group (MENG) found Denise Lee Yohn’s blog, “brand-as-business bites™ ™”, is one of the top 20 marketing blogs (written by non-MENG members for objectivity) actually being read by marketing executives.
“Schwan’s Taps Intellivent for Product Sampling Program”
December 5, 2009
Brandweek
Topic: Marketing
Keyword:
Denise Lee Yohn evaluates the new program saying, “…the advertising service is spot on for marketers that want to target consumers more effectively;” but she also warns the mailings could be viewed as spam if brands without a logical tie-in to frozen food place ads.
“QSRs Must Mind Their Brands As They Look Ahead”
October 19, 2009
QSR Magazine
Topics: Restaurants and Retail, Customer Experience
Keyword:
Denise Lee Yohn recommends QSRs take a lesson from discount retail leader Walmart who is also preparing for the economic turnaround.
“Get Your Fresh Food Here”
September 1, 2009
NACS
Topics: Restaurants and Retail, Social Media
Keyword:
Convenience stores seeking to promote their fresh food offerings would be wise to use social media tools like Twitter to “run special offers without the hassle of coupons and announce the arrival of a new product,” Denise Lee Yohn suggests.
Gabriel Rossi Interviews Denise Lee Yohn
August 17, 2009
Mundo do Marketing
Topics: Brand Delivery, Marketing
Keyword:
Gabriel Rossi, a leading brand strategist in Brazil, interviews Denise Lee Yohn about brand-as-businessand the current digital paradigm.
Are QSRs Overusing Sex as an Advertising Vehicle?
August 17, 2009
QSR Magazine
Topic: Brand Communication
Keyword:
Sexually-themed advertising has been popping up among quite a few QSR chains these days, but a lot can go wrong with such an approach, Denise Lee Yohn advises.
Gabriel Rossi Interviews Denise Lee Yohn
August 17, 2009
Mundo do Marketing
Topics: Brand Delivery, Marketing
Keyword:
Gabriel Rossi, a leading brand strategist in Brazil, interviews Denise Lee Yohn about brand-as-businessand the current digital paradigm.
“In the Fitness Industry, the Brand Doesn’t Always Fit”
August 1, 2009
Club Industry
Topics: Health/Fitness/Wellness, Customer Experience
Keyword:
Many fitness clubs may not be well-known to the general public. Denise Lee Yohn explains the importance of building a brand: people express themselves through their fitness club choice.
“A Brand New Look”
August 1, 2009
Dance Retailer News
Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints
Keyword:
“Most dance retailers are mom-and-pop shops or small businesses and don’t necessarily have a clear brand identity,” Denise Lee Yohn observes. “If you consistently deliver a compelling and appealing customer experience, people will buy more and visit more.”
“Rachael Ray Tries Different Branding Tactic”
July 22, 2009
Brandweek
Topics: Brand Communication, Marketing
Keyword:
The move by Everyday with Rachael Ray to feature a cover without the magazine’s eponymous personality is similar to the approach Martha Stewart took, Denise Lee Yohn observes. “…Less emphasis on her as a person and more on her brand seems a smart move.”
“Brink’s Set to Unveil $120 Million Rebranding Effort”
June 30, 2009
Advertising Age
Topics: Brand Communication, Brand Names
Keyword:
Commenting on Brink’s rebranding effort, Denise Lee Yohn offers a perspective on making the shift during the recession: “Trying to transfer that trust from Brink’s to a different name is particularly challenging. People are looking for proven suppliers with reputable names.”
“Can QSR Premium Burgers Survive the Economy?”
June 22, 2009
QSR Magazine
Topics: Restaurants and Retail, Marketing
Keyword:
It’s necessary for fast food chains to offer products at both ends of the value continuum, no matter the state of the economy, Denise Lee Yohn explains.
“Laptop Gender Wars: What Your Netbook (or Toughbook) Says About You”
April 28, 2009
IT World
Topic: Marketing
Keyword:
“Companies should take care not to overemphasize the gender orientation of their products,” Denise Lee Yohn encourages.
“Laptop Gender Wars: What Your Netbook (or Toughbook) Says About You”
April 28, 2009
IT World
Topic: Marketing
Keyword:
“Companies should take care not to overemphasize the gender orientation of their products,” Denise Lee Yohn encourages.
“‘The Couple That Scrubs Together Stays Together,’ Says Mr. Clean”
February 11, 2009
BrandFreak
Topics: Brand Communication, Consumer Research
Keyword:
Results from a survey by the Mr. Clean brand team says nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. The team says these findings will help them better position the brand against competitors. “It seems a stretch,” Denise Lee Yohn counters.
“‘The Couple That Scrubs Together Stays Together,’ Says Mr. Clean”
February 11, 2009
BrandFreak
Topics: Brand Communication, Consumer Research
Keyword:
Results from a survey by the Mr. Clean brand team says nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. The team says these findings will help them better position the brand against competitors. “It seems a stretch,” Denise Lee Yohn counters.
“Atkins Unwraps ‘Sweet, Sexy, Science’ Effort”
January 6, 2009
Brandweek
Topics: Health/Fitness/Wellness, Brand Communication
Keyword:
Atkins is trying to shed some of the baggage it’s accumulated in recent years and relaunch the brand with a new, ‘less clinical’ and ‘more contemporary’ message,” Denise Lee Yohn describes. Their real challenge, therefore, is to get people to reconsider the brand.
“Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?”
December 30, 2008
Brandweek
Topics: Health/Fitness/Wellness, Brand Communication
Keyword:
The biggest players in weight-loss programs – Weight Watchers, Slim-Fast and NutriSystem – are rolling out new ads. But Denise Lee Yohn predicts, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options.”
“Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?”
December 30, 2008
Brandweek
Topics: Health/Fitness/Wellness, Brand Communication
Keyword:
The biggest players in weight-loss programs – Weight Watchers, Slim-Fast and NutriSystem – are rolling out new ads. But Denise Lee Yohn predicts, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options.”
“Restaurant Business Trends”
December 1, 2008
Restaurant Business
Topic: Restaurants and Retail
Keyword:
Asked for key trends that will define consumer and restaurant operator behavior in 2009, Denise Lee Yohn reports on increased value-priced menu options and point to the fact that BYOB and all-you-can-eat options “have popped up at some unlikely places in order to cater to families and groups looking for more options.” Snack-sized options is another trend.
“Orange Julius’s Comeback”
November 26, 2008
QSR Magazine
Topics: Restaurants and Retail, Marketing
Keyword:
In support of the chain’s move to reinvigorate its brand, Denise Lee Yohn offers “Orange Julius has a great heritage.” The brand’s attributes are similar to those of A&W restaurants, which play on nostalgia and old-fashioned goodness.
Brand Expert to Speak at Sales And Marketing Management Virtual Trade Show Webcast
October 2, 2008
Press Release
Topics: Employee Engagement, Marketing, Sales
Keyword:
Denise Lee Yohn will explain how to engage and align a remote sales force during a webcast at Sales and Marketing Management’s Virtual Trade Show on October 2, 2008
“New Generation of Snacks Packed with Nutrition”
October 1, 2008
CPG Matters
Topics: Health/Fitness/Wellness, Innovation
Keyword:
“We’re seeing snacks that deliver specific health benefits…the trend reflects changing snack ‘need-states’ which is a state of demand that resides at the intersection of a consumer’s attitude and the eating occasion; for example, to acquire energy for a pending workout, to escape boredom, etc.,” Denise Lee Yohn explains.
“New Generation of Snacks Packed with Nutrition”
October 1, 2008
CPG Matters
Topics: Health/Fitness/Wellness, Innovation
Keyword:
“We’re seeing snacks that deliver specific health benefits…the trend reflects changing snack ‘need-states’ which is a state of demand that resides at the intersection of a consumer’s attitude and the eating occasion; for example, to acquire energy for a pending workout, to escape boredom, etc.,” Denise Lee Yohn explains.
“Curves Shapes Largest Ad Campaign”
September 26, 2008
Brandweek
Topics: Health/Fitness/Wellness, Brand Communication
Keyword:
“A technology-based system like [CurvesSmart] makes the brand seem more contemporary and credible,” Denise Lee Yohn concedes. However, the ad doesn’t seem consistent with the brand’s history. “This ad doesn’t reinforce any of those dimensions.” The ad’s “serious” and “generic” tone may “alienate the Curves core target.”
“Curves Shapes Largest Ad Campaign”
September 26, 2008
Brandweek
Topics: Health/Fitness/Wellness, Brand Communication
Keyword:
“A technology-based system like [CurvesSmart] makes the brand seem more contemporary and credible,” Denise Lee Yohn concedes. However, the ad doesn’t seem consistent with the brand’s history. “This ad doesn’t reinforce any of those dimensions.” The ad’s “serious” and “generic” tone may “alienate the Curves core target.”
Brand Expert To Teach Retailers: “Align and Integrate Your Customer Experiences to Build Your Brand”
August 13, 2001
Center for Retailing Studies
Topics: Restaurants and Retail, Customer Experience
Keyword:
Denise will speak at the Retailing Summit, sponsored by the Center for Retailing Studies at Texas A&M University. Yohn will provide brand-building insights and instruction to retailers from across the nation and abroad in Dallas, TX, on Thursday, October 7, 2010.
Marketing the Munchies
July 18, 2001
The Fix
Topics: Restaurants and Retail, Brand Communication
Keyword:
“To the mainstream audience it may just sound like late nights and drinking, but to a certain audience they’re talking about getting stoned,” says Denise Lee Yohn.
“KFC’s Stunts Make Nightly News but Don’t Stop Sales Slide”
April 19, 2001
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Brand Touchpoints
Keyword:
Branding consultant Denise Lee-Yohn notes that, for KFC, trumpeting grilled chicken and then promoting products like the Double Down may have muddied the brand. “They don’t have a clear identity anymore, and I think that’s hurt them,” she says.
“Sexy Better-for-You Strategy Working for Carl’s Jr.”
January 13, 2001
QSR Magazine
Topics: Restaurants and Retail, Brand Communication
Keyword:
“Carl’s Jr. has carved out a distinctive brand position with offerings and advertising squarely targeted to young males,” Denise Lee Yohn says. “To now switch gears and try to also target women just doesn’t make sense.”
“Why Cream of Wheat, Ortega Are Back On Air”
September 26, 2000
Brandweek
Topic: Brand Communication
Keyword:
While linking Cream of Wheat to the Olympics may give them a sales boost, “I think they would have been better served by pursuing a wholesome, natural positioning instead,” Denise Lee Yohn observes. She adds, “Packaged foods categories are so crowded already. Unless a new/newly revived brand has a clear point of difference, I doubt their retail customers or end consumers are going to notice or care.”
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