For Retailers This Year, A Holiday Decorating Dilemma

November 24, 2020

NPR Marketplace

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing

Keywords: retail customer experience, retail holiday season, retail decorations

Branding consultant Denise Lee Yohn said decorations help get shoppers in the holiday spirit.

Here Are Some of the Potential Ripple Effects Proposition 22 Could Set Off

November 5, 2020

AdWeek

Topics: Brand Communication, Brand Touchpoints

Keywords: brands and Proposition 22, brand activism, brands & politics

“I do see this ‘victory’ as an affirmation for other companies that are becoming more socially and politically active,” said Denise Lee Yohn, author of the book What Great Brands Do.

The New Normal For Retail with Denise Lee Yohn

November 5, 2020

Ambition Data Podcast

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Marketing

Keywords: retail customer experience, employee experience, FUSION, CX + EX, digitally native customer experience, purpose over profits

Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.

Suggestive Kraft Mac & Cheese Campaign Vanishes After Backlash

October 13, 2020

Advertising Age

Topics: Brand Communication, Marketing

Keywords: Denise Lee Yohn in AdAge, Kraft Noods, #SendNoods, failed ads, ads with sexual innuendo

When a campaign is done with an angle that is “intended to go viral,” you can’t pretend like it didn’t happen, says Denise Lee Yohn, a brand leadership consultant.

Women Are The MVPs of The Customer Service Game in 2020

October 5, 2020

Acefone

Topic: Customer Experience

Keywords: CX leaders, CX thought leaders, CX women, customer experience leaders, top women leaders in customer experience

Previously the VP of Brand and Strategy at Sony with contributions to Forbes, Denise Lee Yohn’s credentials are impressive and set her apart as another thought leader to follow for anyone interested in taking their CX to the next level.

Branding Leadership 101 – Denise Lee Yohn on Engati CX

September 29, 2020

Engati Podcast

Topics: Customer Experience, Brand Delivery, Brand Experience, Customer Service

Keywords: customer experience design, Denise Lee Yohn interview, Engati CX podcast, AI and customer experience, personalized customer experience

Denise Lee Yohn talks about brand leadership 101 on Engati CX. She says that your brand is not your name or logo, your ad, your image — it’s what you do and how you do it.

How To Get the Most Out of Brand Collaborations

September 17, 2020

Advertising Age

Topics: Brand Communication, Brand Touchpoints, Marketing

Keywords: brand partnerships, brand collaborations, co-branding, Crocs and KFC, Nike and Ben & Jerry's

Some wacky partnerships, like Crocs and KFC, work well for shareable content on social media, but such gains are more short-term, according to Denise Lee Yohn, a brand leadership speaker and consultant.

Staying Connected with Customers in the Contactless Economy

September 15, 2020

Harvard Business Review Analytic Services

Topics: Customer Experience, Employee Engagement

Keywords: employee experience, EX & CX, contactless economy, customer experience transformation

When it comes to formulating customer experiences, employees are often left out of the equation. That’s a mistake, according to Denise Lee Yohn Yohn. “Companies need to be designing and managing employee experiences with the same rigor and discipline they apply to customer experiences.”

10 Essential Employee Experience Blogs

August 31, 2020

Sergio Carreda blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: Denise Lee Yohn blog, top employee experience blogs, top EX blogs, top employee engagement blogs

Denise Lee Yohn is a Brand Leadership expert, speaker and author. I find very interesting (even if perfectly logical) the fact that she has decided to focus on Employee Experience as well, on top of her focus on Branding and Marketing content.

Virus Fallout Ups Pressure on American Bar Association Reboot

August 19, 2020

Bloomberg Law

Topics: Brand Experience, Business, Marketing

Keywords: association rebranding, association marketing, ABA branding, American Bar Association rebranding, association experience

The ABA isn’t the only professional association that has to think differently about membership engagement and shift from place and time-based engagement to ongoing networking opportunities, said brand leadership expert Denise Lee Yohn.

Navigating the Virtual Workspace

August 18, 2020

FHLBank Dallas Dividends

Topics: Business, Leadership

Keywords: #WFH, remote working, tips for working from home, virtual work tips

Working from home?  Here are a few tips from Denise Lee Yohn.  #1: Know Yourself.

Frontline Workers Are Forced To Become COVID Mask Police. It’s Stressing Them Out

August 7, 2020

L.A. Times

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Employee Engagement

Keywords: retail customer experience, mask mandate, frontline workers, mask police

“A company must make employee safety a top priority, and putting them on the front lines of the battle over masks threatens their physical and emotional safety,” brand consultant and author Denise Lee Yohn said.

Startup Innovation & Technology Strategies at Times of Crisis

July 31, 2020

Techment

Topics: Brand Strategy, Marketing, Sales, Small Businss

Keywords: Denise Lee Yohn, strategic brand platform, minimum viable brand, MVB, start-up innovation, tech start-up brand strategy

This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building. – Denise Lee Yohn

CallMiner Announces Lineup for Its Virtual Customer Engagement Transformation Exchange

July 28, 2020

MarTech Series

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: Denise Lee Yohn, keynote speaker, CallMiner CETX, customer experience speaker

Denise Lee Yohn, the go-to expert for brand leadership and bestselling author, will be speaking on Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth.

Drive Business Success with a Dual-Track Approach to Transformation

July 28, 2020

Harvard Business Review Analytic Services

Topics: Corporate Culture, Culture, Innovation, Leadership

Keywords: organizational culture, culture leadership, culture change, innovative culture, digital transformation culture

Seeing transformation as a corporate initiative or a series of projects is an outdated view of how change happens. Instead, senior leadership needs to think about how to cultivate the kind of culture that will support innovation, says Denise Lee Yohn, author and consultant who specializes in cultural change

Moving Beyond Product Features And Benefits In Brand Messaging

July 27, 2020

Forbes

Topics: Brand Communication, Marketing

Keywords: What Great Brands Do, Denise Lee Yohn, brand essence, brand communications, brand messaging, product messaging

As suggested by brand maven and author Denise Lee Yohn in her book What Great Brands Do, “With great brands … the culture and the values don’t play supporting roles in business operations — culture and values are the brand, and they’re used to inform business decisions and employee actions.”

CX Spotlight: In Conversation with Nate Brown

July 21, 2020

Hiver CX Spotlight

Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing

Keywords: Denise Lee Yohn book, FUSION review, Nate Brown interview, CX book, Hiver book recommendation

The standout book for me in the past two years has been Fusion: How Integrating Brand and Culture Powers the World’s Great Companies by brand leadership expert, Denise Lee Yohn. She brings the essential elements of culture, employee experience, customer experience, and marketing together in a way that no one else can. Absolutely brilliant work.

Top 50 Customer Service Leaders – Best Customer Experience Influencers

July 6, 2020

Netomi Blog

Topic: Customer Experience

Keywords: CX leaders, CX speakers, CX experts, CX consultants, customer experience thought leaders, customer service thought leaders

We feel compelled to introduce our readers to a larger scope of people wo inspire a world of excellent customer experience.

No Labels, No Limits Podcast with Brand Leadership Expert, Denise Lee Yohn

June 25, 2020

No Labels, No Limits Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, brand culture, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, No Labels No Limits Podcast, Sarah Boxx podcast, brand-led culture, organizational purpose

In this episode you’ll learn about the direct links between culture and business results, what an internal brand-led culture is, and why our organizational culture needs to match our brand.

Keeping Brand Values Intact When The Sky Is Falling

June 8, 2020

FCPA Blog

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, brand values, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion, brand and culture alignment, values alignment

Last week I talked with Denise Lee Yohn, author of the bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Our topic was keeping brand values intact — even when the sky is falling.

How Brands Should Communicate Safety While Reopening Businesses During Covid-19

June 8, 2020

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Brand Experience, Employee Engagement, Marketing

Keywords: Denise Lee Yohn in AdAge, retail reopening, restaurant reopening, reopening messaging, Covid-19 messaging

Denise Lee Yohn, a brand leadership consultant, says ensure employees are on board with the message. “The last thing you want is to have a message out there on media that isn’t delivered on,” she says.

Compliance Book Club: Fusion with SAI Global and Denise Lee Yohn

May 13, 2020

SAI Global

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: brand-culture fusion, corporate ethics, culture and risk, USION: How Integrating Brand and Culture Powers the World's Greatest Companies, SAI Global Book Club with Denise Lee Yohn, compliance and risk, ethics and brand, compliance professionals, values-based code of conduct

In this episode of Compliance Book Club,  we discuss FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, by Denise Lee Yohn in fireside chat and Q&A with the author.

RE-OPENING SOON: How to Prepare Your Frontline for a Post-COVID Reality

April 13, 2020

Nudge Rewards

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Business, Culture, Employee Engagement

Keywords: employee engagement, retail leadership, retail employee experience, COVID 19 strategies, engaging employees in a crisis, Nudge Rewards webinar, Future Stores Digital Summit, restaurant leadership

Join us for a 30-minute presentation on how to prepare your frontline for retail’s post-COVID reality alongside acclaimed brand leadership expert and bestselling author, Denise Lee Yohn.

5 Books to Up Your Marketing Game

April 10, 2020

E Starr Associates

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best marketing books, top marketing books, Evelyn Starr blog, books by Denise Lee Yohn

Denise Lee Yohn is a brand expert who has delved deep into how brand and company culture are inextricably linked. In Fusion, she details the cultural components of the strongest brands and maps a path to aligning your culture with your brand.

FUSION Book Summary by You Exec

March 17, 2020

You Exec

Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, FUSION book summary, You Exec book summary

Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists?  FUSION reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture.

Your Team Leaders Are Crucial To Your Customer Experience

March 11, 2020

Forbes

Topics: Customer Experience, Employee Engagement, Leadership

Keywords: employee experience, customer experience leadership, CX + EX, Chief Experience Officer, CXO, CX leadership

Denise Lee Yohn, a branding expert, asserts in the Harvard Business Review that every company needs a CXO, Chief Experience Officer.

The Next Chapter for Story at Macy’s

March 10, 2020

Advertising Age

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing, Social Media

Keywords: retail customer experience, Macy's customer experience, Story customer experience, Story at Macy's, instagrammable experience, pop-up shop strategy

With any in-store experience, it’s important that marketers like Macy’s understand the who and the why behind their customer, according to Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”

From Chatty Employees To $5 Wine: How Trader Joe’s Turns Customers Into Fanatics

March 9, 2020

CNBC

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Service, Marketing

Keywords: retail customer experience, Trader Joe's customer experience, Denise Lee Yohn on CNBC, Trader Joe's strategy, Trader Joe's product strategy, Trader Joe's merchandising, Trader Joe's choice, Trader Joe's secrets, grocery store customer experience

Fun names or highlighting unique ingredients makes Trader Joe’s products “seem [like] something that you as a shopper can really delight in,” Denise Lee Yohn, a brand-building expert who’s worked with retailers from Target to Burger King, tells CNBC Make It.

A Couple New Yorkers Capitalize on ‘Slime’

March 7, 2020

The Wall Street Journal

Topics: Customer Experience, Brand Experience, Brand Touchpoints, Marketing

Keywords: experience strategy, experiential marketing, pop-up experiences, experience events, Sloomoo experience, slime store

Established brands, from Nike to Baskin Robbins, are increasingly using experience pop-ups as marketing tools to increase their exposure on social media and cultural cache, said Denise Lee Yohn, a brand leadership expert and author.

29 Additional Outstanding Recent Books by Leader to Leader Authors

March 6, 2020

Bruce Rosenstein blog

Topic: Leadership

Keywords: FUSION, top leadership books, best leadership books, leader to leader best books list, bruce rosenstein

Recent books by our authors, who represent the full range of organizational leaders (business/nonprofit/education); and thought leaders.

How Experiential Venues, Built On Sensory Marketing, Are Handling The Coronavirus

March 6, 2020

Advertising Age

Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints

Keywords: brand experience, experiential marketing, experiential events, experience coronavirus, CX coronavirus, Sloomoo Institute experience, Museum of Ice Cream experience, in-person experience

“Between customers’ reluctance to put themselves in situations where a lot of people gather, and businesses warning customers about the risks and even companies and organizations restricting people’s activities, we’re already seeing a decline in traffic to in-person and retail venues,” says Denise Lee Yohn, a branding expert and author of What Great Brands Do.

Being Customer-Centric Is Perhaps More Important Than Ever

March 3, 2020

Trade Only Today

Topics: Customer Experience, Corporate Culture, Culture

Keywords: customer centricity, customer-centric culture, customer experience culture, CX culture

Delivering customer-centric experiences should be a culturewide initiative. So says Denise Lee Yohn, writing in the Harvard Business Review.

customer-centric culture

March 1, 2020

Marketoonist

Topics: Customer Experience, Corporate Culture, Culture, Marketing

Keywords: customer centricity, customer-centric culture, customer first culture, customer-centric strategy, marketoonist customer centricity

Denise recommends a few strategies that companies can use to develop a more customer-centric culture, including hiring for customer orientation and facilitating direct interaction with customers.

Mrs. Dash Is Dropping ‘Mrs.’ From Its Name

February 20, 2020

Advertising Age

Topics: Brand Communication, Brand Names, Marketing

Keywords: brand names, rebranding, Mrs. Dash rebrand, Mrs. Dash brand name, Denise Lee Yohn in AdAge

“I doubt the ‘Mrs.’ part of the name had any impact on the product’s appeal so I doubt dropping it will either,” says Denise Lee Yohn, author of the book “What Great Brands Do.”

3 Ways Knowledge Sharing Improves Employee Engagement and Customer Experience

February 19, 2020

Bloomfire

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement

Keywords: Denise Lee Yohn, employee engagement, employee experience, EX, CX + EX, customer experience employee experience

Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, points out that “employees can and will only deliver experiences to customers that they experience themselves.”

The Power of Culture. An Interview with Denise Lee Yohn

February 9, 2020

B2Branded

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, B2B branding, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture alignment, brand and culture integration, B2B brand and culture, B2B brand strategy, B2B organization culture

Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, discusses the power of culture in B2B organizations.

The Three Stages to Developing a Customer-Centric Culture

January 16, 2020

CX Accelerator

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: customer centricity, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, unique culture, customer-centric culture, authentic culture

In her brilliant book “Fusion: How Integrating Brand and Culture Power’s the World’s Greatest Companies”, Denise Lee Yohn makes it exceptionally clear that this is the linchpin to a customer-centric culture. Compelling organizations are authentic.

How To Build a Brand Experience

January 15, 2020

LinkedIn

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Marketing

Keywords: customer experience, brand experience, branding, branding podcast, #CX, How Brands Are Built Podcast, Rob Meyerson podcast

One of my favorite quotes from the season comes from Denise Lee Yohn, who says, “The truth is that all the little things that we do for someone—actually do for them, either in person, if we are in that business model, or as we’re delivering to them the value that we promised—far outweigh the big things that we say we do.”

The Nine Types Of Company Brands And What To Do About Them

December 19, 2019

WARC

Topics: Corporate Culture, Brand Delivery, Culture, Marketing

Keywords: brand strategy, brand culture, brand positioning, brand types, brand archetypes, Denise Lee Yohn in WARC

Denise Lee Yohn argues that if you want to produce outcomes that differentiate the company, “you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.”

Top 5 Business Books of 2019

December 19, 2019

Gazelles

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Strategy

Keywords: Denise Lee Yohn book, FUSION, CX + EX, Verne Harnish book recommendation, Scale Up book recommendation, top business book 2019, top strategy book 2019

Published in 2018, Fusion made this year’s list because there’s not been a better strategy book written since and I simply missed it when I compiled the list last year.

Digital Diary Magazine – Advisory Board Edition

December 18, 2019

Millennium Alliance

Topics: Business, Leadership, Marketing

Keywords: Denise Lee Yohn, Millennium Alliance, 2020 Predictions, 2020 marketing, Digital Diary

I’ve had the privilege of working for some terrific leaders, so I’ve been inspired by them. But mostly my interest in leadership comes from
my drive for results and my desire to help people create real value for this world.

The Role Of Brands In Unifying Your Teams

December 18, 2019

The Drum

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: brand alignment, brand culture, brand integration, employee brand engagement, corporate brand, Denise Lee Yohn in The Drum

Brand leadership expert, Denise Lee Yohn, comments that, “great brands intentionally and specifically engage their employees with their brands.”

Delivering a More Customer-Centric Experience

December 17, 2019

Smartbrief

Topics: Customer Experience, Corporate Culture, Business, Culture, Marketing

Keywords: customer centricity, #CX, customer-centric culture, customer-centric organization, customer-centric experience

Delivering customer-centric experiences should be a culture-wide initiative, says Denise Lee Yohn of the Harvard Business Review.

When Purpose Not Slogans Drive The Brand

December 16, 2019

Financial Times

Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Social Responsibility

Keywords: corporate culture, employee experience, CX + EX, overarching purpose, GEFCO, Denise Lee Yohn in Financial Times, organisational culture

“The external identity and internal culture need to be integrated and aligned,” says Denise Lee Yohn, brand leadership expert, and best-selling author. “If you don’t have it, at best you don’t fulfil your promises and at worst you open up the organisation to problems.”

Denise Lee Yohn On The Brands To Watch In 2020

December 15, 2019

Six Pixels of Separation Podcast

Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Identity, Brand Strategy, Brand Touchpoints, Business, Marketing

Keywords: brand trends, Six Pixels of Separation podcast, Mitch Joel podcast, Brands To Watch in 2020, Denise Lee Yohn on Six Pixels, Future of brands, top brands in 2020, brand predictions

What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding.

10 CEOs On The Business Books On Their Holiday Wish Lists

December 13, 2019

Fast Company

Topics: Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement

Keywords: Denise Lee Yohn book, FUSION, best business books 2019, top business books 2019, books recommended by CEOs, Jen Derks, Four Fin Creative, Fast Company best books

“As leader of a branding firm, I’m increasingly interested in the blurry line between brand building and culture building,” says Jen Derks, creative director and founder of Four Fin Creative.

10 Books for Your CX Holiday Wishlist

December 12, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Experience, Culture, Employee Engagement

Keywords: Denise Lee Yohn, FUSION, Best CX books, top CX books, CX book recommendations, Worthix

FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.

Does A Brand Extension Make Sense?

December 10, 2019

Smartbrief

Topics: Brand Extensions, Brand Names, Brand Strategy

Keywords: brand strategy, branding strategy, brand extension, product extension, Ford Mustang, Smartbrie

In this new Smartbrief video, I lay out the pros and cons for brand extensions and helps you figure out the right approach for you.

Denise Lee Yohn Fuses Brand, Business, and Culture

December 9, 2019

How Brands Are Built

Topics: Customer Experience, Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Social Responsibility

Keywords: customer experience, brand strategy, branding, brand touchpoint wheel, employee experience, employer brand, recommended business books, employment brand, organziational culture, REI brand, WeWork brand, brand consulting

Denise and I talk about the relationship between brand and business, why it’s important to “sweat the small stuff,” brand experience versus employee experience, and her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Useful List: Books Recommended by Branding Experts

December 9, 2019

How Brands Are Built

Topics: Corporate Culture, Brand Delivery, Business

Keywords: What Great Brands Do, top business books, FUSION, recommended business books, recommending branding books, recommended reading list

On this season of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of favorites.

The CX Trends to Watch in 2020, According to the Experts

December 5, 2019

Bloomfire

Topics: Customer Experience, Brand Experience, Employee Engagement

Keywords: customer experience strategy, employee experience, CX + EX, CX trends, CX 2020, CX predictions

The way your employees experience your company influences the customer experience. Denise Lee Yohn, keynote speaker and author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, thinks that in 2020, company leaders will be paying more attention to this connection.

What Women Really Want From Their Employers

October 11, 2019

Entrepreneur

Topics: Corporate Culture, Employee Engagement

Keywords: employee engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, employer brand, employment brand, employeee experience, female employees, Eli Carlson Entrepreneur

“Enlightened employers go beyond meeting the basic needs of their employees and seek to truly understand how to engage them,” says Denise Lee Yohn, brand leadership expert and author of the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Domotex USA 2020 Opens Registration, Lines Up Keynote

September 16, 2019

Furniture Today

Topics: Customer Experience, Brand Experience, Business, Leadership

Keywords: branding speaker, Denise Lee Yohn speaker, DOMOTEX USA, Domotex keynote speaker

Denise Lee Yohn, an authority on building exceptional brands and great organizations, will deliver the show’s opening keynote address on Feb. 6.

Kim Kardashian’s SKIMS Shapewear Line Reportedly Made $2 Million on Launch Day

September 11, 2019

COMPLEX

Topics: Brand Names, Business, Marketing, Social Media

Keywords: brand name selection, Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, Kim Kardashian West brand, brand naming strategy

While Kardashian said the original Kimono title was decided upon “with the best intentions” when announcing the eventual name change, AdAge noted that such a sentiment is unlikely given the social media-driven nature of the entire Kardashian branding.  “It’s more likely that she simply ignored them,” Denise Lee Yohn wrote in the piece, published Sept. 3.

20 Customer Experience Influencers You Should Follow NOW

September 5, 2019

LIveHelpNow

Topics: Customer Experience, Brand Experience

Keywords: Denise Lee Yohn speaker, customer experience speakers, customer experience experts, CX speakers, branding speakers, Denise Lee Yohn CX

Denise will show you where brand and customer experience collide, and provide you with the strategies you need to successfully marry the two.

How Did Two Friends Build Revolve Into A Fashion Empire? With Instagram Influencers, Of Course

August 25, 2019

L.A. Times

Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing, Social Media

Keywords: retail strategy, Revolve Group, $RVLV, Revolve apparel, Revolve clothing, Michael Mente, Mike Karanikolas, retail social media, social media influencer strategy

Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said, “Revolve’s strategy has been a smart one so far, but it needs to be looking for the next wave to ride if it wants to offset these risks and retain its position as a pioneer.”

Does Your Brand Measure Up?

August 13, 2019

Smartbrief

Topics: Brand Equity, Brand Strategy

Keywords: brand leadership, Denise Lee Yohn on Smartbrief, brand equity, brand assessment, brand power, Smartbrief on Brand Leadership

Watch this new video in my series on brand leadership for SmartBrief and rate your brand on five dimensions of brand power

Employee Experience: The Key To Talent Retention And Recruitment

August 2, 2019

TechCentral

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee engagement, employee culture, corporate culture, organizational culture, workplace culture, employee experience, EX, employer brand

While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.

When Workers Take a Stand

August 1, 2019

Out Of Office

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility

Keywords: employee engagement, core values, employee activism, leadership values

One key for employers: Understanding and articulating company values, says Denise Lee Yohn, a brand leadership expert and author of What Great Brands Do.

What Is Employee Experience? Your Key To Talent Retention And Recruitment

August 1, 2019

IT World

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee engagement, employee culture, corporate culture, workplace culture, employee experience, EX, employer brand

While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.

Why Experiential Marketing May Have Reached Its Peak

July 29, 2019

Advertising Age

Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Social Media

Keywords: brand experience, Denise Lee Yohn in Ad Age, experience economy, experiential marketing, brand activation, Instagram experience, Gen Z consumers

“There is a commercial side to all of this—obviously people are trying to make money,” says Denise Lee Yohn, a brand leadership expert and author of “What Great Brands Do.”

Customer Loyalty and the Importance of Brand Messaging

July 26, 2019

Airy Blog

Topics: Brand Loyalty, Brand Communication, Brand Delivery, Marketing

Keywords: What Great Brands Do, brand strategy, brand-building, branding principles, Airy blog

In her book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, Denise Lee Yohn analyzed major brands like Starbucks, REI, IBM, and Lulemon and found that there are seven important principles that drive the success of these organizations.

How To Build A Winning Brand Culture And Attract Audiences

July 12, 2019

Formulate Blog

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee culture, brand culture, brand culture alignment, brand culture integration, FUSION, Formulate blog, Denise Lee Yohn on culture

Author, Denise LeeYohn , of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (2018) says, “Fully integrating and aligning your brand and culture produces meaningful, powerful results that affect your whole business.”

Customer Centricity: What Is It Really and How Do You Get It?

July 9, 2019

Smartbrief

Topics: Customer Experience, Corporate Culture, Business, Culture, Customer Service, Leadership

Keywords: customer centricity, Peter Fader, #CX, customer-centric culture, customer mindset, Denise Lee Yohn on Smartbrief on Leadership, customer strategy, Hootsuite customer centricity, Adobe Systems customer centricity, Airbnb customer centricity

If you want to successfully implement a customer-centric operating model, then you must cultivate a culture that embraces a customer-centric mindset and values. In this video for SmartBrief, Denise Lee Yohn share three ways to cultivate a customer-centric organizational culture

Bringing Culture and Your Brand Together

July 3, 2019

Scaling Up Business Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership, Small Businss

Keywords: brand culture, brand culture alignment, brand culture integration, Denise Lee Yohn podcast, FUSION, Scaling Up Business Podcast, Bill Gallagher podcast

Culture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync.

Why (And How) Hint Is Breaking The Rules Of Brand Extensions

June 27, 2019

Advertising Age

Topics: Health/Fitness/Wellness, Brand Extensions, Business, Strategy

Keywords: Denise Lee Yohn in Ad Age, Hint brand extension, Hint brand strategy, Hint water brand, Kara Goldin, brand extensions, brand equity

“When you see yourself as someone contributing to society and helping customers in a meaningful way, naturally you’re thinking about, ‘what other problems can I solve?’” says brand leadership expert Denise Lee Yohn, author of “What Great Brands Do.”

Voices of CX Season 3: The Highlights

June 27, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, brand culture, #CX, Denise Lee Yohn podcast, Worthix blog, Voices of CX podcast

Denise Lee Yohn’s forte is branding, and the powerful customer experience that comes from deeply integrating a brand with its culture.

Employee Experience: Why Happy Employees Make Happy Customers

June 20, 2019

Bonfyre Blog

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: employee engagement, employee experience, EX, CX + EX

For Forbes, Yohn emphasizes that Employee Experience is something that occurs throughout an employee’s tenure with an organization.

How CSMs Become Heroes in Your Company’s Customer-First Quest

June 19, 2019

Userlane

Topics: Customer Experience, Brand Experience, Marketing

Keywords: customer centricity, customer experience strategy, #CX, CX + EX, customer first

According to brand and leadership expert Denise Lee Yohn, businesses have been trying to adopt customer centricity for over two decades now.

Are Your Company’s Brand and Culture Aligned?

June 17, 2019

Fast Company

Topics: Corporate Culture, Culture, Leadership

Keywords: brand alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Fast Company, brand and culture alignment, brand plus culture, culture alignment

According to Denise Lee Yohn, a brand expert whose latest book is FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, the solution is a holistic approach that begins in the C-suite and must be communicated clearly throughout the company.

Unique Is Unstoppable

June 14, 2019

Verne Harnish blog

Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership, Small Businss

Keywords: Denise Lee Yohn, brand culture, ScaleUp Summit, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, unique culture, scale culture, brand uniqueness

Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, noted in her keynote at the ScaleUp Summit, you don’t want to strive for better, you want to strive to be unique!

3 Powerful Ways to Define Your Unique Employer Brand

June 14, 2019

Bonusly

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee engagement, employee experience, EX, employer brand, employment brand

As employer brand expert Denise Lee Yohn says, “you can’t expect your employees to deliver to customers what they don’t experience themselves.”

Should You Rebrand?

June 11, 2019

Smartbrief

Topics: Brand Communication, Brand Names, Brand Strategy

Keywords: brand strategy, brand names, Denise Lee Yohn video, rebranding, new brand, Smartbrief video

We’re thrilled to offer SmartBrief readers the first video in what will be a monthly series from brand leadership expert Denise Lee Yohn. In this video, she discusses the three reasons why you should rebrand — and how you should prepare for a rebranding.

Is a Recession Coming? How Insurers Can Prepare for a Downturn

June 5, 2019

BOLT Solutions Blog

Topics: Corporate Culture, Brand Loyalty, Business, Culture, Leadership

Keywords: brand loyalty, brand and culture, recession strategy, BOLT Solutions blog on recession, economic downturn strategy

One way to strengthen customer relationships now is to focus on aligning internal culture with external branding, says Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.

Reading the Signs of the Time

June 4, 2019

HR Executive

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility

Keywords: employee engagement, employee activism, CEO activism, Google employee walkout, Microsoft employee protest, HR leadership, employee leadership, employee communication, Denise Lee Yohn in HR Executive

“In the changing workplace, employees expect to have a voice in how the company is run,” says Denise Lee Yohn, an author and consultant on brand building who has written about the employee-activism surge.

Closing the Gap Between Brand Vision and Customer Expectations with Denise Lee Yohn

May 13, 2019

Worthix

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement, Marketing

Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, brand-culture fusion, CX + EX, Worthix podcast, Mary Drumond podcast

Denise Lee Yohn talks with Worthix’s Mary Drumond about the integration of brand and culture and of CX and EX.

What’s Ahead for Best Buy’s New CEO?

April 15, 2019

NPR Marketplace

Topics: Brand Delivery, Business, Leadership

Keywords: Denise Lee Yohn interview, Best Buy CEO, Corrie Barry CEO, Best Buy strategy, Best Buy future, Denise Lee Yohn on Marketplace

Best Buy is getting a new CEO.  Denise Lee Yohn says she should focus the company on services.

How Bonobos Became the ‘DNVB College’

April 10, 2019

Retail Dive

Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee culture, Denise Lee Yohn interview, start-up culture, Bonobos culture, Bonobos CEO Micky Onvural, Denise Lee Yohn on RetailDive

Culture has become a stronger factor in employees’ decision making and one that embraces entrepreneurship and autonomy is increasingly appealing as more companies take cues from the tech industry, according to culture and brand leadership expert Denise Lee Yohn.

#onethingseries: Fusing Your Brand & Culture w/ Denise Lee Yohn

April 7, 2019

The Schoolhouse 302

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, FUSION podcast, The Schoolhouse 203 podcast, Joseph Jones, T.J. Vari, #onethingseries, culture-building podcast, workplace culture podcast

Denise Lee Yohn’s interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out.

Customer Experience, Economy Take Center Stage at Hunter

March 21, 2019

Hotel Business

Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Business

Keywords: Denise Lee Yohn keynote, hotel customer experience, Hunter Hotel Conference, Hunter Hotel Advisors, hotel brand loyalty, hospitality customer experience

On customer experience, Denise Lee Yohn, business leadership expert, noted loyal customers cost less than acquiring new ones, are less price sensitive and generate positive word of mouth.

Denise Lee Yohn On the Power of Brand-Culture Fusion

March 14, 2019

Company Culture Hackathon

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: corporate culture, Denise Lee Yohn interview, brand identity, company culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Company Culture Hackathon interview

As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.

How to Create a Culture Led Brand

March 12, 2019

Fitness Business Podcast

Topics: Health/Fitness/Wellness, Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: corporate culture, Denise Lee Yohn interview, company culture, workplace culture, Fitness Business Podcast interview, IHRSA interview, brand + culture = results, fitness club culture, healthy club culture

Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.

CBI Interview: Denise Lee Yohn

March 1, 2019

Club Business International

Topics: Digital Health, Health/Fitness/Wellness, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: brand culture, brand leadership, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Club Business International, IHRSA 2019, Denise Lee Yohn at IHRSA

Brand authority Denise Lee Yohn will show you how to become a brand leader during her keynote presentation at IHRSA 2019.

Customer-Oriented Thinking For Many Retailers Yet Another Elusive Concept

February 19, 2019

RetailTrends

Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Marketing

Keywords: Denise Lee Yohn interview, retail workplace culture, customer-centricity, customer-centric culture, Retailtrends, Retail corporate culture, retail customer centric

Retailers should stop putting too much energy in building a – superficial – customer oriented image rather than in a customer-oriented corporate culture.

Fusion: How Companies Should Align Their Purpose Of Business With The Brand

February 17, 2019

Financial Express

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: corporate culture, Denise Lee Yohn book review, workplace culture, business purpose, culture & brand, FUSION review, culture and brand alignment, Madan Sabnavis book review

This book is definitely a very useful one for companies that want to identify what they really stand for because, once this is decided, the fusion can take place with the brand and vice-versa.

Fusion: How Companies Should Align Their Purpose of Business With the Brand

February 17, 2019

Financial Express

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: book on branding, brand-culture fusion, FUSION book review, Denise Lee Yohn Book review. book on culture

Denise Yohn takes us through how companies should align their purpose of business with that of the brand.

What Is Employee Experience and How Is It Different From Engagement?

February 11, 2019

Bonfyre Blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: workplace culture, Bonfyre app blog, employee experience vs. employee engagement, workplace experience

Forbes contributor Denise Lee Yohn notes this is the key distinguishing factor between engagement and employee experience.

Brand Building Lessons Learned At Spark.Me Conference

January 29, 2019

Matt Lambert Blog

Topics: Brand Delivery, Brand Touchpoints, Business, Marketing

Keywords: What Great Brands Do, Denise Lee Yohn, great brands start inside, keynote speaker, keynote speaker on brand-building, Spark.me, Matt Lambert blog, Spark dot me, branding keynote speaker, montenegro marketing conference

Denise Lee Yohn, a brand building expert, recognized that strong, healthy brands are strong and healthy internally first.

Key to Brand Success Is To Examine Organizational Culture

January 16, 2019

Samsung Newsroom

Topics: Corporate Culture, Business, Culture, Marketing

Keywords: brand-building, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Samsung Newsroom interview Denise Lee Yohn

How did the leaders who created great organizations create their own brands? And how was the organizational culture that led to the brand’s success created and shared? Here are trustworthy answers to the questions from author Denise Lee Yohn.

Great Ideas: FUSION By Denise Lee Yohn

January 9, 2019

The Growth Faculty

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: brand-building, employee engagement, Denise Lee Yohn interview, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, brand types, The Growth Faculty interview

In our interview with Denise Lee Yohn, we learned key lessons from her 25 years’ experience helping companies accelerate their growth by building strong brands.

The ‘Frozen Middle’ Can Make Or Break a Compliance Program

January 8, 2019

The FCPA Blog

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture and compliance, Denise Lee Yohn on FCPA Blog, middle manager engagement, culture roadmap

Denise Lee Yohn is a go-to expert on brand-building for national media outlets. She’s also a popular speaker and consultant, and an influential writer. I talked to her about her 2018 bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

The Top 20 CX Articles of 2018

December 28, 2018

Usabilla Blog

Topics: Customer Experience, Business

Keywords: customer centricity, customer-centric culture, usabilla blog, top CX articles, top articles on customer experience, Denise Lee Yohn article, CX data, customer driven culture

Do you ever feel overwhelmed by the immense amount of CX data? How do you aggregate all of it, and even then, how do you make it actionable? HBR’s Denise Lee Yohn provides a great step-by-step guide to deal with these issues

The 30 Best Business Books of 2018

December 21, 2018

Soundview Executive Book Summaries

Topics: Corporate Culture, Brand Delivery, Leadership

Keywords: business book best seller, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books, best books 2019, recommended books 2019, Soundview Summaries book recommendation

As you know, every year we scour through thousands of business books and select the titles that we believe have the ideas and concepts that are instrumental to the professional development of our subscribers.

13 Holiday Reading Recommendations from 2018’s Popular Authors

December 14, 2018

LinkedIn

Topic: Business

Keywords: recommended reading, Denise Lee Yohn books, best books 2018

We asked the authors of some of this year’s most popular LinkedIn Weekend Essays  to share with us the best book they read in 2018. From marketing pro tips to Arabic horror fiction, here are their favorites.

Best Customer Experience Books of 2018

December 5, 2018

eglobalis

Topics: Customer Experience, Brand Experience

Keywords: Denise Lee Yohn book, customer experience books, Best CX books, best business books 2019, top business books 2019, recommended reading 2019, CX books

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by the always smart, generous and charming Denise Lee Yohn.

Best Two Chapters I Read In 2018

December 5, 2018

Gazelles

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn book review, Gazelles book recommendation, Verne Harnish book recommendation, employee experience book, employee engagement book, human resources book, best book of 2018, best business book 2018

Go right to Chapters 5 & 6 in Denise Lee Yohn’s new book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (https://amzn.to/2Po3t9o). Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts.

Ten Retail Brands to Watch in 2019

December 5, 2018

Chain Store Age

Topics: Restaurants and Retail, Business, Marketing

Keywords: retail trends, Denise Lee Yohn in Chain Store Age, top retail brands 2019, top restaurant brands 2019, top retail companies 2019, top restaurant companies 2019, restaurant trends, brand to watch in 2019

Brand-building consultant and author Denise Lee Yohn has released her annual Brands to Watch list — the brands that she will be keeping her eye on in the coming year. There are 26 companies on the list (one for each letter of the alphabet), with retail and restaurant brands accounting for 10 of the spots. Here is Yohn’s take on the top 10 brands

Leveraging Thought Leadership With Peter Winick – Episode 73 – Denise Lee Yohn

December 4, 2018

Thought Leadership Leverage

Topics: Business, Leadership, Marketing

Keywords: Denise Lee Yohn interview, book writing tips, Peter Winick interview, thought leadership marketing, thought leadership strategy, how to write a book, how to become a professional speaker, writing a book, getting your book published

Peter welcomes Denise Lee Yohn, brand building expert and author of “Fusion” and “What Great Brands Do”.  Together they discuss the mental and financial burden of getting a book published.  Finding the angle to write the book people want to read.  And getting the most value out of a position before you make the leap to something else.

Employee Experience Essentials

December 4, 2018

ATD Association for Talent Development

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee culture, employee experience, workforce engagement, Association for Talent Denise Lee Yohn, talent strategies

“Employee experience and employee engagement are related, but the former is the means to the latter,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Inside the Longlist: Marketing & Sales 2018

November 29, 2018

800-CEO-READ

Topics: Corporate Culture, Brand Delivery, Business, Culture, Marketing

Keywords: Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books 2018, 800 CEO READ Best Business Books, 800 CEO READ book review, top business books 2018, book recomendations 2018

The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these “two atomic nuclei” of business together to align your organization and power growth.

Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences

November 28, 2018

emarsys

Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Experience, Brand Touchpoints, Employee Engagement, Marketing

Keywords: Denise Lee Yohn interview, retail trends, retail marketing trends, customer experience trends, future of retail, employy experience customer experience, emarsys interview, retail tech trends

Seasoned brand leadership and marketing leader Denise Lee Yohn joins the show to dish out insights on retail marketing leadership, common challenges to tech adoption, and customer experience, innovation, and more

How To Improve Customer Experience: 2019 Trends, Strategy, & Examples

November 27, 2018

HotJar

Topics: Customer Experience, Employee Engagement

Keywords: customer experience trends, Denise Lee Yohn customer experience, customer experience employee engagement, customer experience employee experience, customer experience culture, customer experience report, customer experience insights

Employees can and will only deliver experiences to customers that they experience themselves. — Denise Lee Yohn – Brand Leadership Expert and Author of FUSION

Rainmaker’s Roundup: Interview with Denise Lee Yohn

November 15, 2018

Rainmaker TV

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Rainmaker's Roundup, Mark Iorio Interview

Are you interested in building a unique Brand and Culture for your business? Denise Lee Yohn is a Brand Leadership Expert, Speaker and Author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise causes us to change our fundamental thinking on Brand and Culture.

Episode 48: The Importance of Using Specific Words in External and Internal Communications

November 13, 2018

Experience This Podcast

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee culture, corporate culture, Denise Lee Yohn interview, culture-building, FUSION book review, The Experience This Podcast interview, employee brnad engagement, workplace culture and brnad identity

Denise Lee Yohn’s new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” offers a unique perspective on how a company’s employee culture must be tied to the external brand image.

The 2018 800-CEO-READ Business Book Awards Longlist

November 8, 2018

800-CEO-READ

Topic:

Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, 800 CEO Read best books, best business books 2018, recommended business books, best business book awards

The books of 2018 have been as helpful in challenging business at this inflection point in our history as it has in championing new approaches and ideas to move it forward.

What A Great Brand Can Do For Your Organization

November 8, 2018

Troy Media

Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership, Marketing

Keywords: What Great Brands Do, Denise Lee Yohn interview, brand-building strategy, FUSION, Troy Media inteview, Canada's Business interview, brand-building books

Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees.

Best Business Books 2018: Marketing

November 5, 2018

strategy+business

Topics: Corporate Culture, Business, Culture, Leadership, Marketing

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, best business books 2018, best marketing books 2018, best business books strategy+business, recommended business books

Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.

Marketing Expert’s Epiphany: Brand Success Depends on Culture

October 29, 2018

Engagement Strategies Media

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: corporate culture, Denise Lee Yohn interview, employee engagement strategy, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, customer-centricity, customer-centric culture

To Denise Lee Yohn, culture is the foundation of successful brands, and sustainable success belongs to organizations that learn how to make the connection.

15 Influencers Changing the CX Game

October 25, 2018

Digital Adoption 101

Topic: Customer Experience

Keywords: CX influencers, CX leaders, WalkMe, customer experience speakers

Denise Lee Yohn is a brand leadership expert and sought-after writer for her well known publications. She has made a name for herself by using her talents to help brands achieve ultimate success.

From Fast To Fancy: Qsrs Go Upscale To Compete With Fast Casual

October 15, 2018

Restaurant Dive

Topics: Restaurants and Retail, Brand Extensions, Innovation

Keywords: restaurant branding, brand extension, brand evolution, fast food brand strategy, fast food customer experience, restaurant customer experience, QSR upscale, fast casual vs. fast food

The Cantina concept is a significant shift from Taco Bell’s smaller, traditional fast food concept that dates back to 1962. But Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said such an approach makes sense for this brand specifically.

Culture Is Key to Brand Building

October 8, 2018

ANA

Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement, Marketing

Keywords: employee engagement, corporate culture, employee brand engagement, workplace culture, brand and culture, marketing and HR, CMO culture, marketing and culture, EX and CX, employee experience and customer experience

“Brand and culture should be tightly integrated and aligned; you need to have a mutually reinforcing relationship between the two,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Pre-Launch News Roundup for Scramble

September 28, 2018

Liquid Agency Blog

Topics: Brand Strategy, Business, Culture

Keywords: Marty Neumeier Denise Lee Yohn, SCRAMBLE book, What Great Brands Do book, FUSION book

Denise Lee Yohn burst on the scene with What Great Brands Do, a book that gives leaders a full set of principles and tools to build world-class brands.

After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort

September 19, 2018

AdWeek

Topics: Brand Touchpoints, Business, Marketing, Social Responsibility

Keywords: corporate social responsibility, csr, brand involvement in relief efforts, Hurricane Florence relief

According to brand expert Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, these corporations have good reason to proceed with caution.

HBR Feature: It’s Brand Engagement, Not Just Employee Engagement, That Counts

September 18, 2018

Engagement Strategies Media

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee culture, corporate culture, employee brand engagement, workplace culture, Enterprise Engagement Association, engagement strategies media, workforce engagement

In a recent Harvard Business Review article, ‘Engaging Employees Starts With Remembering What You’re Your Company Stands For,’ brand consultant and author Denise Lee Yohn argues that engagement has little value unless it connects employees to the brand. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement – what the EEA calls Enterprise Engagement.

Book Review: Compliance Lessons of Fusing Brand and Culture

September 5, 2018

Compliance Week

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: corporate culture, business book review, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Richard Bistrong, compliance culture

Denise Lee Yohn, in a wonderful work, “Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies,” sets out a compelling proposition on how we can inspire our employees, just as much as our customers, in our branding initiatives.

Value Statement: Defining the Heart of Your Company

August 31, 2018

Process.St

Topics: Business, Leadership

Keywords: corporate values, core values, vision statements, value statements, values statement

Brand expert Denise Lee Yohn recommends five words in particular to completely ban from the statement altogether:

LEE-Adding the Way in Brand Leadership!

August 29, 2018

Brand Knew

Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: Denise Lee Yohn interview, What Great Brands Do interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture

Prolific Writer, Speaker, Consultant. Denise Lee Yohn has over the years dismantled conventional norms and articulated her own code on how to achieve true brand leadership.

Marketing Is Culture. Culture Is Marketing.

August 28, 2018

Ron Immink Blog

Topics: Corporate Culture, Business, Culture, Employee Engagement, Marketing

Keywords: brand building, Denise Lee Yohn book review, culture-building, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review, culture & marketing, culture & brand

Culture is the new marketing.

To Get Customer Experience Right, Marketers Should Think About Employee Experience Too

August 24, 2018

CNBC

Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing

Keywords: customer experience, Denise Lee Yohn on CNBC, #CX, employee experience, EX, employee enagagement, marketing and customer experience, employee experience design, Adobe CX & EX, Airbnb EX

A marketer’s primary focus is on the customer, but delivering the right customer experience means thinking about employees first.

Why September Is the Perfect Time to Focus On Employee Experience

August 22, 2018

LinkedIn

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: employee engagement, employee experience, EX, employment experience

Denise Yohn, a branding expert and contributor to HBR provides a great case study on how she helped define the employee journey for one of her clients.

Nike, Women and Retail’s Big Corporate Culture Problem

August 20, 2018

Retail Dive

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Denise Lee Yohn interview, brand-culture fusion, Nike corporate culture, Nike culture crisis, retail industry culture, retailer corporate culture, retailer workplace culture, brand and culture alignment, brand and culture integration

As culture and brand leadership expert Denise Lee Yohn notes, the retail industry as a whole has a culture problem.

Denise Lee Yohn on the Marriage of Brand and Culture

August 14, 2018

Better Than Before Podcast

Topics: Corporate Culture, Brand Identity, Brand Strategy, Culture, Leadership

Keywords: Denise Lee Yohn interview, branding podcast, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Tony Richards podcast, Better Than Before podcast, Leadership podcast, culture podcast

Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses.

Firm Culture As Your Competitive Recruiting and Engagement Advantage

August 7, 2018

Law.com

Topic:

Keywords: corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, law firm culture, attorney culture, professional services culture

Denise Lee Yohn, in her 2017 Harvard Business Review article, “Why Your Company Culture Should Match Your Brand,” points out “how you operate on the inside should be inextricably linked with how you want to be perceived on the outside.”

What’s In It For Me? Harness The Power Of Fusing Brand With Culture.

August 5, 2018

Blinkist

Topics: Corporate Culture, Business, Culture

Keywords: corporate culture, workplace culture, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, Blinkist Daily, FUSION on Blinkist, Denise Lee Yohn on Blinkist

Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.

Culture, Brand & the Board

August 1, 2018

Directors & Boards

Topics: Corporate Culture, Business, Culture, Leadership, Strategy

Keywords: culture and brand, culture leadership, board of directors & corporate culture, board of directors & workplace culture, culture and strategy, culture risk

[Salesforce CEO Marc Benioff] is considered one of the most effective brand and culture drivers in corporate America today, and it’s a role CEOs and all top managers should play, says Denise Lee Yohn.

What You Need To Know About Ralph Nader’s Crusade To Save Southwest’s Nuts

July 24, 2018

Forbes

Topics: Customer Experience, Brand Communication, Brand Touchpoints, Business

Keywords: Southwest peanuts, Ralph Nader Southwest, Southwest brand identity, Southwest customer experience

“Southwest has such a distinctive, powerful identity that one small change won’t detract from it,” says brand expert and fellow Forbes contributor Denise Lee Yohn.

How to Integrate Brand and Culture (and Why You Should)

July 19, 2018

Marketing Profs

Topics: Corporate Culture, Culture, Employee Engagement, Marketing, Small Businss

Keywords: employee engagement, employee culture, corporate culture, Denise Lee Yohn interview, small business culture, brand and culture, MarketingProfs podcast, Marketing Smarts podcast, Kerry O'Shea Gorgone podcast, marketing and HR, B2B culture

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.

From Both Sides: How Employers and Employees Can Increase Employee Engagement

July 19, 2018

Bob the BA Blog

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: Denise Lee Yohn, employee engagement, employer branding, employee brand engagement

Brand leadership expert Denise Lee Yohn highlights three dimensions of actively engaged employees.

How Much Does Culture Matter In Branding?

July 17, 2018

Retail Dive

Topics: Restaurants and Retail, Corporate Culture, Business, Culture

Keywords: corporate culture, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, retail culture, brand-culture fusion, retail workplace culture, RetailDive

Culture and brand ought to go hand in hand, argues Denise Lee Yohn in her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.”

From Denise Lee Yohn: Storytelling Isn’t Enough

July 13, 2018

Wally Bock's The Writing Edge

Topics: Brand Communication, Marketing

Keywords: storytelling, Wally Bock The Writing Edge, book writing

Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling for business.

How Integrating Brand and Culture Powers The Biggest Companies

July 13, 2018

Business Elevation Show

Topics: Corporate Culture, Business, Culture

Keywords: Denise Lee Yohn interview, FUSION interview, Business Elevation podcast, Business Elevation Show, Chris Cooper podcast, Chris Cooper show, culture-building interview

Join us this week as Denise Lee Yohn helps us to crack the code on culture-building!

Nike Knows What Angelenos Like To Buy. Its New Data-Driven Store Will Stock Those Products

July 12, 2018

L.A. Times

Topics: Restaurants and Retail, Customer Experience, Innovation

Keywords: retail customer experience, Ron White Los Angeles Times, Nike concept store, Nike retail strategy, Nike retail innovation, Nike by Melrose, Nike store in Los Angeles, Nike digital retail, retail personalization

Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences.  Denise Lee Yohn, an author and retail brands expert expects the store will be a hit.

Is Your Culture Your Brand?

July 11, 2018

Retail Wire

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, culture-building, FUSION

In her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” Denise Lee Yohn said companies typically delegate brand-building to marketing and culture-building to human resources, “and never the two shall meet. That creates a big gap between how a company wants to be perceived and how it really is.”

The Best Business Books of 2018

July 9, 2018

Bookbub

Topics: Corporate Culture, Business, Culture

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, business book recommendations, bookbub best business books, best business books of 2018

We collected some of the best business books 2018 has brought us so far to give you that extra pep you need to follow-through with your career goals.

This Week In Small Business

July 2, 2018

Susan Solovic Blog

Topics: Restaurants and Retail, Brand Touchpoints, Small Businss

Keywords: trader joe's, retail customer experience, grocery store trends, Trader Joe's strategy

In her Forbes article, Denise Lee Yohn details six surprising facts that explain the secrets to the success of Trader Joe’s.

Is Your Culture Your Brand?

June 27, 2018

Knowledge@Wharton

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, brand building, Denise Lee Yohn on Knowledge@Wharton, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building

Take a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. In her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture.

Book Review: ‘Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies’ by Denise Lee Yohn

June 22, 2018

San Francisco Review of Books

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Robert Morris book review, business book review, branding book review, Denise Lee Yohn book review, FUSION book review, San Francisco Review of Books, culture book review

In this book, Denise Lee Yohn explains persuasively that fully integrating a brand and culture can produce meaningful, powerful results that affect and entire business.

Did Intel Go Too Far in Forcing Out CEO Brian Krzanich?

June 21, 2018

CNBC Power Lunch

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Brian Krzanich resignation, Intel CEO resignation, Intel CEO fired, Denise Lee Yohn in CNBC, board of directors culture, Intel core values, Intel employee policies, no fraternization policy

Joanne Lipman, “That’s What She Said” author, and Denise Yohn, “What Great Brands Do” author, discuss whether Intel went too far in forcing the resignation of CEO Brian Krzanich following revelations he had a consensual relationship with an Intel employee.

Spark.me 2018 – Interview with Denise Lee Yohn

June 18, 2018

Business Magazine Albania

Topics: Brand Delivery, Business

Keywords: Denise Lee Yohn interview, Spark.Me conference, Montenegro conference, Business Magazine Albania interview, Fiorela Jaupi interview, brand-building interview

Interview by Fiorela Jaupi with Denise Lee Yohn, speaker at Spark.me conference, about brand-building.

Heady Cocktail

June 17, 2018

Business Today

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: business book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, FUSION book review, book on corporate culture, book on workplace culture, book on Amazon culture, recommended business book

Through examples of some of the world’s most valued companies, the author illustrates how business leaders can achieve the brand-culture alignment.

A Battle For World Cup Supremacy Happens Off The Pitch

June 14, 2018

NPR Marketplace

Topics: Brand Communication, Marketing

Keywords: Adidas sponsorship, Nike vs. Adidas, World Cup sponsorship, World Cup advertising, Denise Lee Yohn on NPR, Nike sponsorship, Nike advertising, Adidas advertising

Denise Lee Yohn, author of “What Great Brands Do,” said there’s an irony here. “The World Cup is supposed to be about soccer, but it’s really about these two brands.”

Use Brand to Attract Top Talent: Q&A With Denise Lee Yohn

June 14, 2018

ATD Association for Talent Development

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: brand-building, employment branding, employer branding, brand culture alignment, brand culture integration, brand-culture fusion, culture-building, brand talent acquisition, Denise Lee Yohn on ATD, Association for Talent Development interview, talent culture strategy

I spoke with brand expert Denise Lee Yohn to get her insights on the connection between culture and brand.

5 Effective Ways to Invest in the Middle

June 6, 2018

Business.com

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, middle managers, culture-building, culture leadership

Branding and culture expert Denise Lee Yohn explains that middle managers, “wield the most influence on employees’ daily experiences,” due to their frequent interactions with direct reports.

Why This Tech Company Gives Employees $1,500 To “Try Something New”

June 5, 2018

Fast Company

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: employee culture, organizational culture, workplace culture, culture-building, Qualtrics experience bonus, Qualtrics employee engagement, Qualtrics culture, employee perks, employee bonus, Denise Lee Yohn in Fast Company

Before you offer a unique perk, it’s important to know why you’re doing it as it won’t necessarily improve culture, says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Fusion: Integrating Brand and Culture

June 5, 2018

Culture Talk

Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee culture, Denise Lee Yohn interview, brand-culture fusion, culture-building, Amazon culture, CultureTalk interview, Cynthia Forstmann interview, Natura culture

Last month, I had a chance to welcome Denise Lee Yohn to our latest episode of CultureTalk at Work. Denise is an author, speaker, and consultant on building great brands and enduring organizations. The interview that follows is based on Denise’s latest book, titled, Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies which was just released.

Sweetening the Pot

June 1, 2018

Contagious

Topics: Brand Communication, Brand Delivery, Brand Extensions, Brand Strategy, Design, Marketing

Keywords: Chobani brand strategy, brand extension, chobani marketing strategy, chobani business strategy, denise lee yohn in contagious magazine, lifestyle brand strategy, chobani rebranding

‘It was not only a terrlfic product,’ savs brand leadership consultant Denise Lee Yohn. ‘It synced nicely with the food trends and food demand that customers had.”

Highlights of the Spark.me 2018

May 28, 2018

Total Montenegran News

Topics: Brand Communication, Brand Delivery, Brand Strategy, Business

Keywords: branding speaker, Denise Lee Yohn speaker, keynote speaker, brand-building speaker, Spark.me, Montenegro conference, Montenegro branding, Vladimir Vulic, digital marketing conference

We made efforts to bring the best and most famous speakers of the business including Denise Lee Yohn (Branding expert, consultant and author of several bestsellers).

‘Tis the Season to be Spending?

May 23, 2018

Economic Times

Topics: Restaurants and Retail, Marketing, Sales

Keywords: retail shopping trends, holiday shopping season, retail sales strategy, consumer shopping trends, Black Friday sales trends

In an article in HBR.org ‘Why Retailers Should Retire Holiday Shopping Season’, Denise Lee Yohn argues that the consumer is becoming more aware of the traps of shopping frenzy.

Brand Culture

May 21, 2018

Extraordinary Podcast

Topics: Corporate Culture, Brand Strategy, Culture

Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, Tobias Dahlberg podcast, Extraodinary podcast

Listen to the great Denise Lee Yohn on Extraordinary with Tobias Dahlberg explain how to solve perhaps the most challenging area of brand building, i.e. Brand Culture.

It Is All About Power

May 18, 2018

Topics: Corporate Culture, Business, Culture, Small Businss

Keywords: Denise Lee Yohn book review, brand and culture, FUSION book review, The Telegraph India book review, book for entrepreneurs, book for start-ups

FUSION: HOW INTEGRATING BRAND AND CULTURE POWERS THE WORLD’S GREATEST COMPANIES (Nicholas Brealey, Rs 499) by Denise Lee Yohn could turn out to be immensely helpful for budding entrepreneurs.

How to Build a Rockstar Brand

May 17, 2018

Convene

Topics: Corporate Culture, Business, Culture, Marketing

Keywords: What Great Brands Do, association branding, PCMA Convene magazine, PCMA Education Conference, Denise Lee Yohn branding speaker, conference branding, meeting planner branding

Denise Lee Yohn — author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and a new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — will bring that passion about brands to Cleveland and the PCMA Education Conference audience as the Opening Main Stage speaker on June 11. She recently spoke with Convene about how she will outline the steps to building a strong brand in order for associations and organizations to manage today’s challenges.

Chobani’s Quest for a Bigger Pot

May 16, 2018

Contagious

Topics: Brand Value, Brand Communication, Brand Strategy, Brand Touchpoints, Marketing

Keywords: Chobani brand strategy, chobani re-branding, chobani competitive positioning, chobani evolution, Hamdi Ulekaya strategy, Denise Lee Yohn in Contagious, James Swift chobani

‘The benefits are that your brand is not commoditised and you’re not always competing on price,’ says brand leadership consultant, Denise Lee Yohn.

20 New Marketing & Communications Books Worth A Look

May 11, 2018

LinkedIn

Topics: Customer Experience, Corporate Culture, Business, Marketing

Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, LinkedIn best books, LinkedIn book recommendations, Matt Bergman book recommendations

It’s been a great year for business books, especially when it comes to marketing, public relations, CX, sales, strategic communications, etc. Below please find a list of twenty titles published over the past ninety days that deserve a look.

Denise Lee Yohn On The Power Of Organizational Fusion: An Interview By Bob Morris

May 8, 2018

Blogging on Business

Topics: Corporate Culture, Business, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, Bob Morris book review, Bob Morris interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.

The Fusion Of Brand And Culture With Denise Lee Yohn

May 8, 2018

CTS Service Solutions

Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, brand authenticity, Adam Toporek interview, Customers That Stick Interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion

In this fun, wide-ranging discussion, Denise and Adam cover how culture building is hard work. Culture is more than just slogans and posters and requires leaders with vision.

Finding The Purpose Of Your Business

May 7, 2018

Brandtalk

Topics: Brand Strategy, Culture, Marketing

Keywords: brand purpose, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, Kevin Walker, company purpose, company mission statement, business purpose

First of all, I want to recommend a new book by Denise Lee Yohn, Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a leading thinker on branding and her observations on brand/culture fusion are definitely worth your time. T

A Macy’s Story: Takeaways From Chain’s Purchase Of Concept Shop Story

May 3, 2018

Advertising Age

Topics: Restaurants and Retail, Brand Experience, Marketing, Strategy

Keywords: Macy's Story, Macy's pop-up shop, Macy's customer experience, Rachel Shechtman and Macy's, Macy's acquisition, Story customer experience, department store innovation

“This gives Macy’s a testing ground for new products and brands they might be able to bring into their store,” says Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”

Brand Building Tips From This Year’s Spark.Me Speakers

May 3, 2018

Ivana Ćirković Blog

Topics: Brand Delivery, Brand Strategy, Business

Keywords: branding speaker, Denise Lee Yohn speaker, Spark.Me conference, marketing conference in Montenegro, brand-building speaker

Take a look what Mark Schaefer and Denise Lee Yohn have to say about building a great strong brand.

Proposta De Valor Da Marca: 5 Tipos Benefícios Que As Marcas Podem Oferecer

May 3, 2018

Marketing Campus

Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing

Keywords: brand strategy, brand differentiation, brand types, Marketing Campus, brand dimensions, brand attributes

A well-structured brand comprises both the tangible and the intangible dimensions and can offer a number of benefits to the user. In this article we will present 5 major categories of benefits that a brand can offer.

FUSION, Featuring Denise Lee Yohn

April 24, 2018

Utter Brilliance Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, Utter Brilliance podcast, Marisa Keegan podcast

Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.

5 Top Customer Service Articles For The Week Of April 23, 2018

April 23, 2018

Shep Hyken's Customer Service Blog

Topics: Customer Experience, Brand Experience, Culture, Customer Service, Employee Engagement

Keywords: employee engagement, Shep Hyken blog, Denise Lee Yohn customer experience, CX engagement, Shep Hyken recommendations, Denise Lee Yohn customer service

I’m a big fan of Denise Lee Yohn. She is a branding expert, and now she shares some insights on creating superior customer experience, which starts with the self-motivation of great employees.

For CEOs in Crisis, Starbucks Offers an ‘Instructive Playbook’

April 18, 2018

CNBC

Topics: Restaurants and Retail, Brand Communication, Leadership

Keywords: Denise Lee Yohn on CNBC, Starbucks Philadelphia men, Starbucks Kevin Johnson, Starbucks crisis communications, Starbucks leadership

“These steps provide an instructive playbook for other leaders facing crises like this,” Denise Lee Yohn, a brand leadership consultant, told CNBC via email.

Forbes: 2018 Will Be the Year of Employee Experience

April 17, 2018

Holistic

Topics: Customer Experience, Brand Experience, Business, Marketing

Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Holistic platform

Author, speaker, consultant, and Forbes contributor Denise Lee Yohn echoed the importance of EX in her article, 2018 Will Be the Year of Employee Experience.

They’re in Your Store; You’re in Their Corner. Show Consumers You Care and They’ll be Back

April 15, 2018

Experian

Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing

Keywords: retail customer experience, retail customer service, Joan Voight, Denise Lee Yohn in Experian, Experian blog, personal customer service

“Retail brands can show that they truly care about their customers and their lives in big and small ways – including offering value-added services,” says Denise Lee Yohn, retail and brand consultant.

The Writing Edge for Business Writers: 4/13/18

April 13, 2018

Wally Bock's The Writing Edge

Topic: Business

Keywords: Denise Lee Yohn book, Wally Bock The Writing Edge, book writing tips, book publishing tips, author tips, book launch tips, successful book launch

Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing.

800-CEO-READ Business Bestsellers for March 2018

April 13, 2018

800-CEO-READ

Topic: Business

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, 800 CEO READ bestseller, business book bestseller, Denise Lee Yohn bestseller

Each month we compile a list of our top selling books.

Deniz Li Jon Ekspertkinja U Oblasti Brendinga I Autorka Nekoliko Bestselera!

April 12, 2018

In Magazzin

Topic: Business

Keywords: branding speaker, Denise Lee Yohn speaker, Spark.Me conference, marketing conference in Budva, marketing conference in Montenegro, brand-building speaker

Organizacioni tim Spark.me, jedne od najvećih marketinških konferencija u Jugoistočnoj Evropi, koja se održava 26. i 27. maja u Budvi (uz seriju specijalizovanih radionica zakazanih za 25. maj), je objavio ime nove glavne govornice na Spark.me2018 konferenciji. U pitanju je Deniz Li Jon (Denise Lee Yohn), ekspertkinja u oblasti brendinga, konsultantkinja i autorka nekoliko bestselera.

(Translation: The organizing team of Spark.me, one of the largest marketing conferences in South East Europe, which will be held on May 26 and 27 in Budva (with a series of specialized workshops scheduled for May 25), announced the name of the new main speaker at the Spark.me 2018 conference . Denise Lee Yohn, an expert in branding, a consultant and author of several bestsellers.)

The Secret to Getting Social Media Shares from Your Employees

April 12, 2018

E Starr Associates

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: customer experience, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, CX + EX, Evelyn Starr, employee on social media, employee brand ambassador

In her book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn makes the case that employee experience is as important as customer experience and that the two are inextricably linked.

3 Ways to Stand Out as a Healthcare Employer During the Millennial Age

April 10, 2018

PreCheck

Topics: Digital Health, Customer Experience, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee experience, EX, PreCheck Blog, healthcare organization culture

According to Forbes contributor and brand leadership expert Denise Lee Yohn, 2018 will be the year of employee experience or EX.

Company Culture Is Like A Vine That Needs A Trellis, Says Denise Lee Yohn

April 9, 2018

Business Standard

Topics: Corporate Culture, Culture, Leadership

Keywords: employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, Business Standard interview, workpace culture, operationalize your culture

Your organisation shouldn’t be designed in a way that’s typical of your industry, says Denise Lee Yohn

FUSION Review by Kevin Eikenberry

April 8, 2018

Leadership & Learning

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Denise Lee Yohn book review, culture leadership, Kevin Eikenberry book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review

The author combines her experience in working with world class brands and extensive research to create a very readable book that shares stories from companies like Sony, FedEx, Frito-Lay, Oakley, Adobe, and many others.

Denise Yohn, The Importance of Fusing Your Brand With Your Company Culture

April 4, 2018

MentorBox

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, culture-building, culture leadership, MentorBox podcast

Denise Lee Yohn is the author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and in this discussion we cover how company leaders can be more deliberate in their efforts to cultivate workplace culture.

Fruitful Alliance

April 1, 2018

Indian Management

Topics: Corporate Culture, Brand Delivery, Business, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership, Denise Lee Yohn in Indian Management magazine

In this exclusive interview, Denise Lee Yohn talks about fusion of a different kind — wherein integrating brand and culture unleashes immense organizational power.

Walmart Pulls Cosmo From Checkout Aisle

March 29, 2018

Retail Dive

Topics: Restaurants and Retail, Brand Touchpoints, Marketing

Keywords: Denise Lee Yohn interview, Walmart Cosmopolitan, Walmart magazine, National Center on Sexual Exploitation, Retail Dive on Walmart

“It sounds like Walmart is doing a CYA (‘cover your ass’) literally and figuratively,” retail consultant Denise Lee Yohn, author of What Great Brands Do, told Retail Dive.

If Your Brand and Culture Are Aligned, You Have No Problem with Transparency

March 28, 2018

Bloovi

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: corporate culture, Denise Lee Yohn book review, brand-culture fusion, Bloovi book review, Sam de Cock book review, FUSION book review

Het gros van de Belgische ondernemingen blijft met een dubbele identiteit jongleren: een merkidentiteit enerzijds en een bedrijfscultuur anderzijds. Twee gezichten die elk een andere kant opkijken, en vaak zelfs compleet los van elkaar staan. “En die frictie is moordend”, waarschuwt Denise Lee Yohn, auteur van het boek ‘Fusion’.

Translation:  The majority of Belgian companies continue to juggle with a dual identity: a brand identity on the one hand and a corporate culture on the other. Two faces that each look differently, and are often even completely separate from each other. “And that friction is disastrous,” warns Denise Lee Yohn, author of the book “Fusion.”

Connecting Your Company Culture with Your Brand with Denise Lee Yohn

March 28, 2018

Remarkable Leadership Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, brand-culture fusion, culture leadership, FUSION interview, Remarkable Leadership podcast, Kevin Eikenberry podcast

Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand.

Leadership Interview: Denise Lee Yohn

March 26, 2018

Ron Kitchens -- Always Forward

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture, Always Forward Leadership podcast, Ron Kitchens podcast

“There is no one single definition of a good culture. There is a right culture for you.” – Denise Lee Yohn

How To Fuse Your Brand With Your Work Culture

March 26, 2018

LEADx Leadership Podcast

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee culture, corporate culture, Denise Lee Yohn interview, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, unique culture, LEADx Leadership Podcast, Kevin Kruse podcast

What happens when you fuse internal culture and external brand?

Podcast interview: http://leadership-podcast.com/252-lee-yohn/

Put Your Faith In The Brand, Not The Bribe

March 26, 2018

FCPA Blog

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, employee brand engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Richard Bistrong, corporate ethics, employee ethics

This month in the Harvard Business Review, Denise Lee Yohn wrote a great article about “employee brand engagement.”

EXCERPTS: Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

March 26, 2018

800-CEO-READ

Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, FUSION excerpt, 800 CEO READ excerpt

The story we tell to the outside world via our social media, advertising, and product selection must echo the story we tell our employees internally if we wish to achieve the greatest heights of success. This excerpt from Denise Lee Yohn’s new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, tackles this situation for B2B companies, non-profits, and every organization in between.

This Brand Leadership Expert Says She Sees Advertisers Pulling Out of Facebook

March 22, 2018

CNBC Power Lunch

Topics: Brand Loyalty, Business, Marketing, Social Media

Keywords: Denise Lee Yohn on CNBC Power Lunch, CNBC Power Lunch on Facebook, #DeleteFacebook, Facebook advertisers, Mark Zuckerberg apology, Mark Zuckerberg interview

Amid the Facebook data scandal, Linda Thaler, Kaplan Thaler Productions president, and Denise Lee Yohn, brand leadership expert, discuss whether advertisers will stick to the platform or spend their consumer outreach dollars elsewhere.

Why Are Brand and Culture Aligned?

March 19, 2018

Debbie Laskey Blog

Topics: Corporate Culture, Business, Culture

Keywords: employee culture, corporate culture, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, Debbie Laskey blog

Denise Lee Yohn analyzes how the alignment of branding and culture leads to business success in her new book entitled, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Brand-Culture Fusion: Are You Who You Say You Are?

March 19, 2018

LeadingBlog

Topics: Corporate Culture, Brand Strategy, Culture, Leadership

Keywords: corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, brand types, LeadershipNow blog, LeadingBlog, culture assessment, FUSION assessment

It would seem that it would go without saying that your culture and your brand should be one and the same. Individually, who you are on the inside should be who you are on the outside.

Unleash the Power of Brand-Culture Fusion for Maximum Growth

March 14, 2018

Skip Prichard

Topics: Customer Experience, Business, Culture, Leadership

Keywords: mission statement, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, culture leadership, Skip Prichard, REI #OptOutside strategy, overarching purpose

Having read more books than I can name about leadership, branding, and culture, I am surprised at how rare it is to see one that combines the power of all of them.

But that’s just what my friend Denise Lee Yohn did in her exceptional new book, FUSION: How Integrating Brand and Culture Powers the World’s Great Companies.

Want a Great Brand? Build a Great Culture

March 14, 2018

SHRM

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, employee experience, brand-culture fusion, culture-building, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. culture crisis, human resources & culture

At a time when corporate America is facing a culture crisis—from increasing claims of sexual harassment to declining employee engagement—Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey, 2018) by Denise Lee Yohn cracks the code on culture-building.

Insider Perspectives: Brand Expert Denise Lee Yohn on Culture

March 13, 2018

Toister Performance Solutions

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement

Keywords: employee culture, corporate culture, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Jeff Toister interview, service culture, customer service employee

I recently had a chance to speak with brand leadership expert, Denise Lee Yohn about her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Fusing Brand and Culture

March 13, 2018

Actionable Books

Topics: Customer Experience, Corporate Culture, Brand Experience, Brand Strategy, Culture, Leadership

Keywords: brand strategy, brand-building, Denise Lee Yohn interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, culture-building, brand types, Actionable Books

In our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, for a discussion about this alignment between brand and culture.

Fusing These Two Key Facets of Business Will Supercharge Your Success

March 13, 2018

Inc.

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: corporate culture, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, start-up culture, Denise Lee Yohn in Inc. Magazine, EO interview, EO leadership, EO culture, leadership communication

Entrepreneurs’ Organization (EO) recently spoke with Denise Lee Yohn, an expert brand-building and company culture strategist. Yohn shared insights about the importance of integrating company brand and culture from her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, available from booksellers on March 13.

Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies with Denise Lee Yohn

March 13, 2018

Leading Transformations

Topics: Corporate Culture, Brand Experience, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn interview, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion

Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.

NEW RELEASES: Business Books to Watch in March

March 12, 2018

800-CEO-READ

Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn 800-CEO-READ, business book recommendations, 800 CEO Read best books, 800 CEO Read books to watch, best upcoming books, best business books

March is a monster month in business book publishing this year. It was a challenge to keep this list to 28 titles, and some very worthy books had to be left off.

In order of their release dates, here are the books we’re hoping to become more acquainted with this month.

Pushing Beyond the Obvious Podcast on FUSION

March 12, 2018

Pushing Beyond the Obvious

Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Leadership, Small Businss

Keywords: Denise Lee Yohn interview, start-up branding, start-up brand strategy, small business culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, start-up culture, Mukesh Gupta podcast, Pushing Beyond the Obvious podcast

Denise Lee Yohn’s book “Fusion” comes out today in which she shares her insights on the importance of bringing organisational culture & the power of branding together to create an organisation that can become a powerhouse of a business.

Branding & Company Culture

March 12, 2018

The Proteus Leader Show

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Small Businss

Keyword:

On this episode of the Proteus Leader Show, Erika talks with Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a big proponent of the idea that a company’s brand isn’t just something to communicate to clients; it should live at the heart of the organization’s culture.

Denise Lee Yohn Fuses Branding And Culture

March 11, 2018

Six Pixels of Separation Podcast

Topics: Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership

Keywords: brand-building, branding, employee culture, corporate culture, brand culture, Denise Lee Yohn interview with Mitch Joel, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Six Pixels of Separation podcast, Mitch Joel podcast

She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down.

Branding Secrets of The World’s Greatest Companies

March 8, 2018

Roger Dooley Blog

Topics: Customer Experience, Corporate Culture, Brand Strategy, Business, Culture, Employee Engagement, Leadership

Keywords: brand-building, branding, Denise Lee Yohn interview, brand culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Roger Dooley podcast, Airbnb employee experience, Airbnb customer experience, brand types

Denise’s new book is Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experiences.

The Modern Customer Podcast Interview on FUSION

March 6, 2018

The Modern Customer Podcast

Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement, Leadership

Keywords: b, corporate culture, Denise Lee Yohn interview, employee brand engagement, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Blake Michelle Morgan podcast, MGM Resorts employee experience, MGM Resorts employee engagement

Culture has come to the forefront of many business leaders’ minds lately due to attention around issues like sexual harassment and diversity. The problem is that most leaders don’t know how to cultivate a corporate culture that is lively and sustainable, or else they are going about it the wrong way.

Why You Need to Integrate Brand and Culture with Denise Lee Yohn

March 5, 2018

Brand Driven Digital

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Leadership

Keywords: branding strategy, corporate culture, Denise Lee Yohn interview, workplace culture, Nick Westergaard podcast, FUSION interview, brand-building culture

“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert Denise Lee Yohn.

Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!

March 5, 2018

Phil Cooke Blog

Topics: Corporate Culture, Culture, Leadership

Keywords: Denise Lee Yohn interview, Phil Cooke blog, church leadership, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, church culture, nonprofit culture, volunteer culture

Phil:  What do leaders of churches or non-profits have to learn about this topic?
Denise: Frankly, I think a lot. I find that organizational culture isn’t even on many Christian leaders’ radar screens.

Why the Relationship Between Culture and Brand Is So Important – Interview with Branding Expert Denise Lee Yohn

February 28, 2018

Millennium Alliance

Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership

Keywords: brand-building, Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Millennium Alliance

As always, here at Digital Diary we search for the latest sources of information regarding business transformation, and how companies can power their growth in 2018 and beyond. Millennium Alliance Advisory Board member Denise Lee Yohn is helping us do just that by giving us a sneak peek into her new book in this exclusive interview!

Company Fusion Rather Than Company Confusion: The Importance of a Clearly Defined Culture

February 27, 2018

Amazing Business Radio

Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement

Keywords: corporate culture, Amazing Business Radio podcast with Denise Lee Yohn, organizational culture, workplace culture, Shep Hyken podcast, customer experience podcast, corporate culture podcast, FUSION podcast

Shep Hyken sits down with Denise Lee Yohn, to discuss her new book, Fusion, and discusses the importance of congruency creating a clearly defined culture, which positively impacts the customer experience.

30 Best 2017 Book Reads List

February 26, 2018

eglobalis

Topics: Restaurants and Retail, Customer Experience, Culture

Keywords: business book recommendations, eglobalis book list, top books 2017, top books 2018, Denise Lee Yohn books

My 30 2017 top books readings…and The 2018 List of Customer Experience and Services Expected

Denise Lee Yohn Shares How to Integrate Brand and Culture

February 22, 2018

Talent Economy Talent 10X Podcast

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, Denise Lee Yohn interview, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, Talent 10X Podcast, Talent Economy podcast, Lauren Dixon interview

Denise Lee Yohn joins Editor Lauren Dixon to discuss her new book, “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.” The two talk about how to align company brand and culture and the benefits of doing so.

#Book — Build A Great Brand With Denise Lee Yohn

February 21, 2018

Loomly Toolkit

Topics: Brand Communication, Marketing, Social Media

Keywords: What Great Brands Do review, branding book, Loomly Toolkit, content marketing book

If you want to build a great brand for your company, then look no further than Denise Lee Yohn’s seven brand-building principles in What Great Brands Do: The Seven Brand-Building Principle That Separate The Best From The Rest.

The 21 Best Digital Marketing Books For Startup Founders

February 20, 2018

GrowthHit

Topics: Brand Experience, Business, Marketing, Small Businss

Keywords: What Great Brands Do, GrowthHit, best marketing books, best digital marketing books, best books for start-ups

For companies trying to figure out who they are and what their brand stands for, this book might be right up your alley.  Denise Lee does a deep dive on the 7 key brand principles every company must do to be a brand that lasts.

The Writing Edge for Business Writers: 2/16/18

February 16, 2018

Wally Bock's The Writing Edge

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Denise Lee Yohn, employee engagement, corporate values, core values, Wally Bock's The Writing Edge, workplace values

From Denise Lee Yohn: Ban These 5 Words From Your Corporate Values Statement

Amplifying the Culture-Brand Connection

February 7, 2018

Mth Degree

Topics: Corporate Culture, Brand Communication, Culture

Keywords: brand authenticity, core values, brand and culture, FUSION

In her new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, Denise Lee Yohn states that “Culture is not incidental or incremental to business performance—it’s instrumental.”

Back To Your Roots

February 1, 2018

RetailTrends

Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement

Keywords: Denise Lee Yohn interview, REI culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, RetailTrends book review, retailer culture, #MeToo and culture, Macy's culture, Amazon culture

#MeToo dominates after almost one year of debate and culture seems to be the root of evil. How can retailers change their cultures, and at the same time merge with their brand? In these five ways, says the American brand expert Denise Lee Yohn.

FUSION Review

February 1, 2018

HR Professional

Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: Denise Lee Yohn book review, culture-building, FUSION book review, HR Professional book review, HR Professional book recommendation, HR culture, HR management strategy, culture development

Many HR professionals will find this book resonates with the culture development and attraction and retention work you are already doing. Fusion is a useful complement to your work and is a solid platform from which to gain executive collaboration on HR management and to demonstrate its applicability to brand-culture fusion.

5 New Year’s Resolutions for Improving Your Customer Experience

January 23, 2018

CGS Blog

Topic:

Keywords: employee experience, customer experience trends, EX, customer experience CX, customer experience 2018, CGS blog, call center customer experience, contact center customer experience

From brand-building expert Denise Lee Yohn’s perspective, that means putting just as much care into crafting a great employee experience as you do your customer experience.

Denise Lee Yohn: Fusion of Brand & Culture – NEW Book!

January 9, 2018

SPEAK

Topics: Corporate Culture, Business, Culture

Keywords: speaker on brand-building, Denise Lee Yohn speaker, Denise Lee Yohn book, franchise speakers, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, keynote speaker on culture, speaker on employee engagement, speaker on employee experience

After over 25 years of franchise and big brand experience, dynamic keynote speaker, Denise Lee Yohn, continues to research, evaluate and communicate about the innerworkings of great brands.

What Great Brands Do With Denise Lee Yohn

January 5, 2018

Life Self Mastery

Topics: Corporate Culture, Brand Touchpoints, Business

Keywords: Denise Lee Yohn interview, What Great Brands Do interview, Life Self Mastery podcast, Rohit Malhotra podcast interview

In this episode, Denise talks about the seven principles which great brands practice and how can organizations embrace those principles.

These Are 9 Really Hot Brands to Watch in 2018

December 22, 2017

Inc.

Topics: Business, Marketing

Keywords: brand trends, Peter Economy, brands to watch in 2018, hot companies in 2018

Branding Is Beautiful When It Comes to Company Culture

December 20, 2017

Workforce Magazine

Topics: Business, Culture

Keywords: corporate culture, workplace culture, culture and brand, branding corporate culture, brand-culture fusion

If a company can connect their culture and brand to have the same purpose and values, it is more likely that a company will produce an organization that operates with integrity and authenticity, said Denise Lee Yohn in the Harvard Business Review.

The Toy Catalog Is Hip Again

November 16, 2017

NRC Handelsblad

Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing

Keywords: Sears wish book, holiday catalog strategy, holiday catalog marketing, Sears holiday catalog, Millennial marketing catalog

“A catalog is the ultimate form of marketing,” says brand expert and author of What Great Brands Do Denise Lee Yohn.

Mission Critical: Purpose-Driven Marketing

December 6, 2017

Mark Schaefer blog {grow}

Topics: Marketing, Social Responsibility

Keywords: create shared value, CSV, Great Brands Never Have to Give Back, purpose-driven marketing, Denise Lee Yohn on Mark Schaefer grow blog

Author Denise Lee Yohn writes that companies should focus on creating shared value.

Preparing for the Holidays

December 1, 2017

BCA Insider

Topics: Restaurants and Retail, Customer Experience, Marketing

Keywords: retail customer experience, holiday retailing, holiday retail trends, Denise Lee Yohn in BCA Insider

You don’t want to create deal-fatigue, says Denise Lee Yohn.  Consider creating news and generating traffic in new and different ways, including promoting new products and brands, offering exclusive access or services, and celebrating other holidays.

Tips for Making a Permanent Promotion Work

December 1, 2017

QSR Magazine

Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing, Social Responsibility

Keywords: restaurant promotions, Denise Lee Yohn in QSR Magazine, QSR promotions, permanent promotions

The disconnect between goals and implementation strategies is one reason why, while many brands run permanent promotions, very few stand out because of them, Denise Lee Yohn says.

The Old-Fashioned Mail-Order Catalog Is Making A Comeback

November 23, 2017

Los Angeles Times

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: retail strategy, retail catalogs, holiday catalogs, Ron White Los Angeles Times, Sears catalog, Sears wish book, retail marketing

Companies are using print catalogs to cut through email clutter and social-media saturation, said Denise Lee Yohn, a retail brands expert.

This Brand Expert Says Retailers Need To Reassess Holiday Shopping Approach

November 15, 2017

Smart Company

Topics: Restaurants and Retail, Customer Experience, Business, Marketing

Keywords: retail customer experience, retail strategy, holiday retail season, smart company, Denise Lee Yohn retail

Consultant, speaker and author Denise Lee Yohn puts a case forward in the Harvard Business Review as to why the traditional holiday shopping season sales bump may be a thing of the past.

What Great Brands Do with Denise Lee Yohn

November 8, 2017

The Buyer's Mind

Topics: Brand Experience, Business, Culture, Sales

Keywords: What Great Brands Do, Jeff Shore podcast, The Buyer's Mind podcast, Denise Lee Yohn podcast, salespeople branding, salespeople brand alignment

Denise Lee Yohn, author, brand expert, mountain climber and dancer engages Jeff in a lively discussion about brand.

7 Experts Weigh In On The Future Of Retail And E-Commerce In An AI World

October 24, 2017

Kahuna

Topics: Restaurants and Retail, Customer Experience, Innovation

Keywords: retail trends, future of retail, Ross Quintana, Artificial Intelligence, E-Commerce, Personalization, future of shopping

Shopping will become less about buying something to use in the future and more about experiencing, enjoying, and entertaining in the moment.” – Denise Lee Yohn, author of What Great Brands Do

Author: Creating Extraordinary Experiences Will Bring Customers Inside Retail Shops

October 16, 2017

KJZZ

Topics: Restaurants and Retail, Customer Experience

Keywords: retail customer experience, Denise Lee Yohn interview, retail trends, #CX, #custexp, brick and mortar disappear, KJZZ interview, Lauren Gilger interview, REI customer experience, Sephora customer experience

According to Denise Lee Yohn, author of the book “What Great Brands Do,” there are still things that physical retail stores can do — and are doing — to bring in customers.

Denise Lee Yohn Explains How Credit Unions Can Build a Rockstar Brand…

October 16, 2017

CU Broadcast

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing

Keywords: Denise Lee Yohn interview, bank branding, credit union branding, credit union brand-building, CU Broadcast, credit union brand strategy, bank brand strategy

Denise Lee Yohn provides a number of takeaways for credit unions to further enhance their exposure to consumers.

Top 75 Women In Business Blogs and Websites for Women Entrepreneurs

September 26, 2017

Feedspot

Topics: Business, Social Media

Keywords: Denise Lee Yohn blog, women in business blog, top women's blog, top women in business

The Best Women In Business blogs from thousands of top Women In Business blogs in our index using search and social metrics.

4 Ways Your Leaders Can Build Your Brand

September 12, 2017

CU Insight

Topic: Leadership

Keywords: CU Insight, credit union leadership, credit union branding, credit union brand-building, john pembroke, CUES CEO Executive Team Network

Building an exceptional brand can be one of the most overwhelming and elusive challenges organizations face, according to author and consultant Denise Lee Yohn—who will keynote at CEO/Executive Team Network in October in Las Vegas.

From the Pros: The 40+ Best Books for Marketers and Creatives

August 29, 2017

Libris

Topics: Business, Leadership, Marketing

Keywords: top business books, marketing book recommendations, business book recommendations, libris book recommendations, Denise Lee Yohn book recommendations, summer reading, summer books

“The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company”
by John Rossman – Recommended by Denise Lee Yohn

Denise Lee Yohn On Branding: ‘It’s About Being Different’

August 24, 2017

CRN

Topics: Brand Communication, Brand Strategy, Business, Marketing

Keywords: branding strategy, Denise Lee Yohn interview, personal branding, brand differentiation, what great salespeople do, Denise Lee Yohn on CRN, Morgan Healey, branding sales

Author, branding expert, and motivational speaker Denise Lee Yohn, who said that finding that thing that makes you or your company stand out is the real key to success.

How To Make ‘Customer Experience’ More Than a Buzzword

August 17, 2017

Furniture Today

Topics: Restaurants and Retail, Customer Experience

Keywords: retail customer experience, furniture retailing, Denise Lee Yohn in Furniture Today, Bill McLoughlin

Author and consultant Denise Lee Yohn has done some excellent work in this area, including an article for the Harvard Business Review entitled, 7 Steps to Deliver Better Customer Experiences. In it, she takes a holistic view of customer experience that requires alignment across the entirety of any organization looking to execute successfully.

XChange 2017: Traditional Sales Strategies Are ‘Under Siege,’ But Brand Evangelism Can Help The Channel

August 15, 2017

CRN

Topics: Business, Leadership, Sales

Keywords: Denise Lee Yohn speaker, sales strategy, brand evangelism, The Channel Co., XChange Conference, sales process, sales evangelism, Denise Lee Yohn in CRN, great salespeople

With digital marketing tools and a commitment to brand evangelism, solution providers can change how effective they are at finding and keeping customers. That’s the message from marketing expert and author Denise Lee Yohn, who delivered one of the keynotes here on Monday keynote address at The Channel Company’s XChange 2017 conference in Orlando, Fla.

Company Culture and Your Brand

July 27, 2017

Written Right

Topics: Business, Culture, Employee Engagement

Keyword:

In a June 2017 article, “Why Your Company Culture Should Match Your Brand,” Denise Lee Yohn offers some smack-you-upside the head insights

Chipotle Hopes That Queso Will Win Back Customers Scared Away By Norovirus And Rodents

July 27, 2017

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Marketing

Keywords: Denise Lee Yohn on CNBC, Chipotle scandal, Chipotle marketing strategy, Chipotle crisis, Bill Ackman

Branding expert Denise Lee Yohn said that Chipotle has two distinct audiences that it has to appeal to.

Lean Into The World’s Bestselling Business Books

July 5, 2017

Blinkist

Topics: Brand Experience, Business

Keywords: What Great Brands Do, Blinkist book recommendation, Denise Lee Yohn book, Bestselling Business Books, best business book

Keynote business speaker and branding expert, Denise Lee Yohn, sheds light on her quarter-century of experience in this popular business book – and suddenly, the processes that have made commercial giants out of Nike, Apple, and Starbucks don’t seem so out of reach.

Retail Zombies

July 1, 2017

RetailTrends

Topics: Restaurants and Retail, Business, Strategy

Keywords: retail strategy, brand differentiation, retail zombies, killing brands, dying brands

Branding consultant Denise Lee Yohn says pulling the plug on a brand is as important as launching one.

Amazon Spends While Other Retailers Retreat

June 27, 2017

Advertising Age

Topics: Restaurants and Retail, Brand Communication, Marketing

Keywords: Denise Lee Yohn in Advertising Age, Amazon advertising, Amazon ad spend, retail ad spend, Amazon vs. Walmart, Ad Age's 200 Leading National Advertisers 2017 report

“What you’re seeing in advertising is really mirroring what’s happening in the retail industry overall,” said branding consultant Denise Lee Yohn.

For NBA Stars, Branding Goes Beyond The Court

June 22, 2017

NPR Marketplace

Topics: Brand Value, Business, Marketing, Social Media

Keywords: Denise Lee Yohn on NPR Marketplace, NBA draft, NBA player branding, NBA athlete branding, athlete endorsements, athlete sponsorships, Andy Uhler NPR

In fact, social media savvy kids who are good at sports start developing their personal brands in high school, according to Denise Lee Yohn, author of the book “What Great Brands Do.”

Learning to Swim Without Water: Brand Storytelling vs. Story-doing

June 20, 2017

Mth Degree

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints

Keywords: operationalizing your brand, operationalize your brand, storytelling, Mth Degree, Steve Morris, story-doing

Denise Yohn in her best selling book What Great Brands Do talks extensively about operationalizing the brand.

Jessica Alba’s The Honest Company Can’t Catch a Break

June 12, 2017

CNN Money

Topics: Customer Experience, Brand Delivery, Social Responsibility

Keywords: The Honest Company recall, Jessica Alba company recall, recall effect on brand perceptions, product recalls damage brands, Denise Lee Yohn in CNN Money

Brand experts say there’s a real risk that another gut punch could be crippling.  “Every time something happens, it’s a nick,” said Denise Lee Yohn, a consumer brands expert. “And then a nick becomes a cut and a cut becomes a wound.”

5 Great Customer Experience Articles You Need to Read

June 6, 2017

Unicom

Topic: Customer Experience

Keywords: customer experience strategy, Tiffani Bova, customer experience articles, Unicom customer experience, Denise Lee Yohn customer experience

Below are 5 great articles that paint a clear picture of how important a great customer experience is and how to improve customer experience for your organization.

Tiny Toast is Toast: General Mills Benches Brand Name

June 1, 2017

Advertising Age

Topics: Restaurants and Retail, Brand Names, Brand Strategy, Innovation, Marketing

Keywords: brand extension, brand name strategy, General MIlls brand strategy, General Mills brand architecture, General Mills brand portfolio, Tiny Toasts brand strategy, cereal brand strategy, Cinnamon Toast brand strategy

Denise Lee Yohn, brand building consultant and author of What Great Brands Do, suggested that perhaps General Mills thought that launching an entirely new brand would help the product get more shelf space and attention from grocers.

Flash Marketing – How New Restaurants (and Churches) Get Noticed

May 2, 2017

Phil Cooke Blog

Topics: Restaurants and Retail, Customer Experience, Business, Marketing

Keywords: Denise Lee Yohn, restaurant marketing, Phil Cooke blog, flash marketing, church marketing

Phil Cooke asked Denise Lee Yohn how to accelerate awareness for a new church or location.

Can Tom Colicchio Conquer Fast Casual?

May 1, 2017

QSR Magazine

Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience

Keywords: restaurant branding, restaurant marketing, Denise Lee Yohn in QSR Magazine, Wichcraft strategy, chef-inspired restaurant strategy, chef-driven restaurant strategy, Tom Colicchio, fast-casual restaurant

Denise Lee Yohn, a brand consultant and author of What Great Brands Do (and former QSR columnist) says that, especially for chefs who are developing fast-casual concepts, it’s important they translate their fine-dining pedigree to a message easily discernible to the lay eater.

Unicorn Frappuccinos are just the latest food designed with Instagram in mind

April 28, 2017

L.A. Times

Topics: Restaurants and Retail, Brand Communication, Brand Touchpoints, Marketing, Social Media

Keywords: Taco Bell social media, Taco Bell marketing, restaurant marketing, Starbucks Unicorn Frappucino, Starbucks social media, Starbucks instagram, social media worthy, Instgram marketing, Taco Bell Instagram

Denise Lee Yohn, the author of the book “What Great Brands Do,” said she was surprised by the Unicorn Frappuccino.  “I thought it was completely off brand for them.”

What Great Brands Do Interview with Denise Lee Yohn

April 25, 2017

CTS Service Solutions

Topics: Customer Experience, Culture, Employee Engagement

Keywords: What Great Brands Do, Denise Lee Yohn interview, Adam Toporek interview, Customers That Stick Interview, Medallia Experience interview, customer experience interview

I had the pleasure to catch up with my friend and brand expert Denise Lee Yohn at Medallia’s recent Experience 17 conference

Sears, Other American Store Chains Are Downsizing

April 16, 2017

Voice of America

Topics: Restaurants and Retail, Customer Experience, Customer Service, Employee Engagement

Keywords: Sears strategy, Sears decline, Sears downfall, Sears customer experience, Denise Lee Yohn on Voice Of America

Denise Lee Yohn told VOA’s Victor Beattie that department stores have faced a difficult time in recent years because of competition from internet businesses.

10 Retail Experts Share Their Secrets to Successful Product Branding

April 4, 2017

Shopify

Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Employee Engagement

Keywords: retail customer experience, retail branding, Denise Lee Yohn in Shopify, retail employee engagement, employee brand touchpoint

Your employees are your most powerful brand-building resource, say Denise Lee Yohn.

GDA Speakers Interview with Denise Lee Yohn

April 3, 2017

GDA Podcast

Topics: Brand Communication, Brand Delivery, Brand Experience

Keywords: branding speaker, Denise Lee Yohn interview, What Great Brands Do interview, GDA Podcast, GDA Speakers, brand-building expert, branding simplicity

Kyle and Gail Davis of GDA Speakers ask Denise about her approach to brand-building, what great brands do, and the importance of simplicity.

Dick’s Sporting Goods Shake-Up

March 29, 2017

Chain Store Age

Topics: Restaurants and Retail, Customer Experience, Business

Keywords: Denise Lee Yohn in Chain Store Age, Dick's Sporting Goods Shake-Up, Dick's Sporting Goods product assortment, Dick's Sporting Goods brand strategy, Dick's Sporting Goods brand reduction

Denise Lee Yohn, brand-building expert and author of “What Great Brands Do,” isn’t even sure they’ll be aware of the change — at least not right away.

United Airlines Barred 2 Teens From Flying Over Their Leggings. Here’s What You Can Learn.

March 27, 2017

Entrepreneur

Topics: Brand Communication, Brand Touchpoints, Social Media

Keywords: Denise Lee Yohn in Entrepreneur, United Airlines social media, United Airlines dress code, United Airlines leggings, United Airlines brand standards

Denise Lee Yohn, the author of What Great Brands Do, told Entrepreneur that while consistency is admirable in a brand, in this case, the company would have done well to tell aggrieved customers that it was planning to review its rules around the dress code.

Faced with Disruption? Play to Your Strengths, Invest in Your People

March 27, 2017

Chief Learning Officer

Topics: Restaurants and Retail, Business, Culture, Employee Engagement

Keywords: Walmart vs. Amazon, Walmart strategy, Brevetta Hassell, walmart employees

Writer Denise Lee Yohn questioned Wal-Mart’s hustle to beat the e-commerce giant Amazon.

Bugaboo Grows Up With New Luggage Line, Campaign

March 24, 2017

Advertising Age

Topics: Brand Strategy, Business, Design, Innovation, Strategy

Keywords: Denise Lee Yohn in Advertising Age, Bugaboo luggage, Bugaboo brand positioning, Bugaboo product strategy

Denise Lee Yohn, a brand expert, noted that Bugaboo waited a long time to launch a new product.