The Impact of Employee Engagement on Brand Identity: Q&A with Denise Lee Yohn
November 19, 2024
Medallia blog
Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement
Keywords: culture, brand-building, employee engagement, brand identity, organizational culture, brand-culture fusion, EX & CX, Employee
Explore insights from brand leadership expert Denise Lee Yohn on how employee engagement and culture are the keys to shaping a brand identity that fuels long-term success.
The Power of Integration: Transforming an Organisation from the Inside Out
July 10, 2024
4 Hoteliers
Topics: Restaurants and Retail, Customer Experience, Employee Engagement
Keywords: customer experience, employee engagement, customer service, #CX, EX
In her HBR article, Denise Lee Yohn explains that “companies that invest in and deliver superior experiences to both consumers (CX) and employees (EX) are able to charge a premium of as much as 16% (PwC).
The Science of Loyalty: Intuit Mailchimp’s New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty
April 22, 2024
Nasdaq
Topics: Brand Loyalty, Marketing
Keywords: loyalty, customer loyalty, Mailchimp, Canvas8, loyalty strategy
Experts like Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, describes loyalty as not just a marketing goal, but a comprehensive business strategy.
Stanley’s Marketing Future—What’s Next After President Returns To Crocs
April 18, 2024
Advertising Age
Topics: Brand Communication, Marketing
Keywords: stanley marketing, stanley cup marketing, Terence Reilly, crocs marketing
Stanley’s rise has come in part from smart marketing but also from a fair degree of luck, in terms oftiming and the right influencer partnerships, said Denise Lee Yohn, a brand leadership expert.
Top 50 Customer Service Leaders 2024
April 16, 2024
AmplifAI
Topics: Customer Experience, Customer Service
Keywords: customer experience, customer service, #CX, customer service leadership, customer service leaders
Denise Lee Yohn has established herself as an in-demand keynote speaker, whose expertise and personal approach inspire business leaders worldwide to cultivate great brands and outstanding organizations.
Celebrating 25 Women Who Influenced and Shaped My Thinking And Work
March 8, 2024
Leading Transformations
Topic: Leadership
Keywords: Denise Lee Yohn interview, leadership, brand-culture fusion, FUSION, Mukesh Gupta
In my conversation with Denise Lee Yohn, I learnt the importance of being congruent as leaders. The importance of ideological, tactical & symbolic (intent and) actions being congruent to each other.
Royal Caribbean Cruise Line Photoshoot Sparks Passenger Chaos
March 6, 2024
Forbes
Topics: Brand Communication, Brand Delivery, Business
Keywords: brand promise, customer promise, Royal Caribbean cruise delay, Roger Dooley
Brand leadership expert Denise Yohn states, “Brand power comes from keeping – not only making – promises.”
Branding 101: 6 Must-Read Books For Key Branding Strategies
December 30, 2023
Your Story
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: culture, brand-culture fusion, FUSION, brand, best branding books, best brand strategy books, branding 101 books
Ever wondered how big companies have such marvellous brands? What could be their secret? This quest is solved by author Denise Lee Yohn who explores top organisations and how they build great companies.
We’re All in This Together: Taking Ownership of Company Culture
November 28, 2023
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, employee engagement, corporate culture, organizational culture, workplace culture, culture leadership
In an article for Harvard Business Review, author and leadership consultant Denise Yohn describes why relegating the responsibility to manage culture to one person or a select group is a tactic that no longer works.
5 Signs That Your Brand is Having an Identity Crisis
September 25, 2023
Decryption blog
Topics: Brand Strategy, Marketing
Keywords: What Great Brands Do, brand strategy, brand positioning, brand differentiation, #WGBD, 'er brand
You’re probably wondering, “What in the heck is an ‘er’ brand?” I also asked myself the same question the very first time I read author and brand-building expert Denise Lee Yohn’s book, What Great Brands Do.
The Currency of Customer Trust in Retail
September 25, 2023
SAP Insights
Topics: Business, Employee Engagement, Leadership, Social Media
Keywords: retail strategy, leadership, Trust, customer trust
Consumer trust must be viewed as “an organizational cultural value” that necessitates “everyone in the organization seeing themselves as responsible for instilling and maintaining trust with their customers” according to Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.
Parallelism Matters
September 14, 2023
Josh Bernoff blog
Topic: Business
Keywords: What Great Brands Do, #WGBD, Denise Lee Yohn book, parallelism
Here’s the table of contents of Denise Lee Yohn’s book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest …This is a master class in parallelism.
Fusion: Summary Review
August 21, 2023
Elevate Society
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: business book review, brand-culture fusion, FUSION
This is a summary review of Fusion containing key details about the book.
The What and the Why of Employee Experience
July 4, 2023
mojo
Topics: Business, Employee Engagement, Marketing
Keywords: employee engagement, employee experience, FUSION
Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, says that to be successful, people-related activities should shift from being, “…side-tasks to be delegated to Marketing and HR to fundamental business priorities that deserve your attention and care.”
Why A Dedicated CXO Is Integral To Customer Satisfaction
June 29, 2023
CEO Magazine
Topics: Customer Experience, Business, Employee Engagement, Marketing
Keywords: employee experience, CX + EX, Chief Experience Officer, CXO
Denise Lee Yohn, an expert on brand leadership, says consumers have access to information about organizational practices, which were formally well hidden from the public
Why Most Corporate Values Aren’t Valuable
May 11, 2023
Forbes
Topics: Corporate Culture, Employee Engagement, Leadership
Keywords: culture, company values, leadership, core values, Values, organizational values
As Denise Lee Yohn wrote (humorously) in Harvard Business Review, the problem with these types of shop-worn phrases is twofold: Common phrases are not unique. (In fact, one study found that 90% of corporations in its research used the word “integrity” or referenced ethical behavior in their core values.) And second, these phrases are table stakes for doing business.
April Research Roundup
May 3, 2023
Topics: Customer Experience, Employee Engagement
Keywords: customer experience, employee engagement, employee experience, EX & CX
If leaders had any lingering doubts about the importance of delivering a compelling employee experience, this Harvard Business Review article by Denise Lee Yohn will put those to rest.
The Top 12 Grocery Store Private Label Brands, Ranked
March 29, 2023
The Daily Meal
Topics: Restaurants and Retail, Customer Experience
Keywords: trader joe's, customer experience, Trader Joe's customer experience, #CX
“What consumers discovered is, you know what, I’m going to get the same product at a lower price and a better shopping environment at Trader Joe’s,” brand-growing expert Denise Lee Yohn told CNBC Make It.
The FUSION Formula: Brand + Culture = Results
March 28, 2023
Branders Magazine
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: brand strategy, brand culture, brand-culture fusion, FUSION, Branders Magazine
Branders Magazine interviews keynote speaker Denise Lee Yohn for its #30 special edition about Brand Culture.
The Top Customer Experience Influencers To Follow In 2023
March 7, 2023
CX Network
Topic: Customer Experience
Keywords: CX influencers, customer experience experts, CX thought leaders, customer experience influencers
CX Network presents its guide to the top customer experience influencers you should follow this year — Denise Lee Yohn, the brand tactician.
Thinking Beyond Purpose: Denise Lee Yohn & Adam Bryant
November 1, 2022
Matter Consulting
Topics: Business, Leadership
Keywords: Steve Morris, purpose, organizational purpose, purpose statements, leading purpose, Adam Bryant
I hosted an Author 3-Way Conversation with Denise Lee Yohn, and Adam Bryant. It was a thoughtful and forward-thinking conversation where we primarily explored what purpose means, does, and what might lay beyond purpose.
Lucidworks Announces Keynote Speakers and Agenda for Virtual ACTIVATE Search and AI Conference 2022
October 11, 2022
GlobeNewswire
Topics: Customer Experience, Business, Employee Engagement
Keywords: business keynote speaker, customer experience speaker, Lucidworks ACTIVATE keynote, Denise Lee Yohn keynote speaker, employee experience speaker
This year’s ACTIVATE agenda includes keynotes from brand leadership expert and best selling author Denise Lee Yohn, as well as Lucidworks CEO, Michael Sinoway.
Facebook Scrambles To Escape Stock’s Death Spiral As Users Flee, Sales Drop
September 30, 2022
CNBC
Topics: Corporate Culture, Brand Delivery, Brand Touchpoints, Business, Culture, Leadership, Social Media
Keywords: culture, Denise Lee Yohn on CNBC, rebranding, Facebook rebrand, meta rebrand
Denise Lee Yohn, author of brand-building books including “What Great Brands Do” and “Fusion,” said there’s little evidence to suggest that Facebook’s rebranding to Meta late last year has changed public perception of the company.
What Should B2B Marketers Prioritize in 2023?
September 21, 2022
Smartbrief
Topics: Brand Communication, Brand Delivery, Marketing
Keywords: employee experience, purpose, B2B marketing, B2B strategies, MARKETING BUDGETS, 2023 marketing
“Your company purpose should give customers a reason to buy your products and services and employees a reason to work hard at developing them,” explains Denise Lee Yohn, brand leadership expert.
How to Measure Your Branding
August 26, 2022
Topic: Brand Delivery
Keywords: What Great Brands Do, #WGBD, what is a brand, brand is a verb, brand measurement, brand operationalization
“Remember that your brand is a verb,” writes Denise Lee Yohn in her book, “What Great Brands Do.”
Let’s Talk Brand
July 28, 2022
Let's Talk Brand
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: What Great Brands Do, culture, organizational culture, brand-culture fusion, culture-building, FUSION, brand, Lukasz Murawski
The next guest of LET`S TALK BRAND series is Denise Lee Yohn – Brand Leadership Expert From the interview you will learn: • what is Denise`s professional background, • what is her definition of brand & culture, • what is the fusion between brand and culture and how to integrate these two.
Should Employees Or Customers Come First?
July 12, 2022
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement
Keywords: customer experience, employee engagement, customer service, leadership, employee experience, customer engagement, customer focused
“Choosing between employees and customers is a false choice,” said brand leadership expert, Denise Lee Yohn. “Both are equally important.”
Summer Reading Recommendations: For Marketing and Business Development Professionals in Professional Services and B2B
June 28, 2022
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: Denise Lee Yohn book, FUSION, books for professional services marketing, books on B2B marketing, summer reading recommendations
Absorb that amazing thought and its magnitude. It reframes the way leaders should look at a firm’s brand and the often-considered trivial, market-facing only process of “rebranding” in PS.
What Taco Bell’s Surprise Mexican Pizza Sellout Says About Marketing And The Supply Chain
June 3, 2022
Advertising Age
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Marketing
Keywords: Taco Bell social media, Taco Bell marketing, Taco Bell Mexican Pizza, Taco Bell TikTok, Taco Bell Dolly Parton and Doja Cat, supply chain and customer experience
Denise Lee Yohn, an author and brand leadership expert, said the Mexican Pizza episode “show how companies should ensure they can deliver on their promises if they want their campaigns to drive sales and business results.”
Budweiser’s ‘Freedom’ Summer Campaign Could Heat Up Sales — And Tensions
May 6, 2022
Advertising Age
Topic: Brand Communication
Keywords: Denise Lee Yohn in AdAge, Budweiser Freedom, Budweiser America, Budweiser can campaign, Budweiser ad campaign
“Freedom is a loaded word, with many connotations, both positive and negative—especially in today’s cultural context,” said Denise Lee Yohn, a brand marketing expert and author.
25 Eclectic Books Worthy of Renewed Attention
May 4, 2022
Bruce Rosenstein blog
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: top business books, Denise Lee Yohn book, brand-culture fusion, FUSION, recommended books, top eclectic books, Bruce Rosenstein book recommendations
I would like to shine a more regular spotlight on books in this category, so that they remain part of the conversation, and can be worthy of continued/renewed attention.
An Interview with Customer Experience Expert, Nate Brown
March 18, 2022
Vistio
Topics: Customer Experience, Corporate Culture
Keywords: Denise Lee Yohn, Nate Brown interview, customer experience speaker, CX speaker
Nobody writes better about the overlap between marketing, culture, the employees experience, and then CX, than Denise Lee Yohn,
Building Customer Centric B2B Organizations
March 16, 2022
Topics: Corporate Culture, Leadership
Keywords: core values, culture-building, Derek Sweeney, CX and EX
Denise Yohn advocates creating a values based culture within your organization both internally and externally.
Denise Lee Yohn: Brand Expert, Author & Speaker
March 11, 2022
The Edge
Topics: Customer Experience, Business, Culture, Employee Engagement, Leadership
Keywords: brand leadership, Denise Lee Yohn speaker, Denise Lee Yohn branding, The Edge Leader Magazine interview
Denise Lee Yohn spoke with The Edge regarding the role that culture-building plays in today’s business environment, and the importance of adaptation in times of great change.
30 Top CX Thought Leader Blogs To Follow
January 20, 2022
Blake Morgan blog
Topic: Customer Experience
Keywords: CX experts, CX thought leaders, CX blogs, top blogs on customer experience
On her blog, Denise shares insights and case studies from big brands.
What Taco Bell’s New Taco Subscription Signals for Loyalty Marketing
January 8, 2022
Advertising Age
Topics: Restaurants and Retail, Brand Loyalty, Brand Communication, Marketing
Keywords: Taco Bell marketing, Denise Lee Yohn in Ad Age, Taco Bell taco subscription, Taco Bell loyalty, Taco Bell promotion
Denise Lee Yohn, a brand leadership expert, author and consultant, sees the Taco Bell subscription program driving more frequent purchases for consumers and delivering data to the brand.
16 Hybrid Work Influencers You Need to Follow in 2022
December 28, 2021
8x8
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Hybrid work, remote work, hybrid workplace, digital workplace
We’ve curated a list of industry analysts and subject matter experts with more than 2,000 followers on Twitter who frequently tweet about #hybridwork, the #hybridworkplace, or the #digitalworkplace.
NSCA Announces Details for BLC 2022
November 19, 2021
Commercial Integrator
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn speaker, keynote speaker, FUSION speaker, brand and culture speaker, leadership speaker, Denise Lee Yohn at NCSA BLC 2022
“These experts put strategy, leadership and commitment at the forefront,” Chuck Wilson, CEO of NSCA.
Hutch/Reno County Chamber of Commerce Annual Meeting Celebrates Economic Success
November 5, 2021
The Hutchinson News
Topics: Corporate Culture, Brand Delivery, Business, Culture
Keywords: Denise Lee Yohn, keynote speaker, FUSION, Hutchinson/Reno County Chamber of Commerce Annual Meeting, Hutchinson Reno Chamber of Commerce
Denise Lee Yohn, the featured speaker at the chamber’s Annual Meeting, presented merging brand and culture to create a more transparent and open business model by building that culture within the company.
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies — Review
November 4, 2021
Workplace 313
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, FUSION book review, David W. Bill book review, Workplace 313 book review, Christian business book review
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is not an “in-your-face” theological book—but it is, in my opinion, deeply and richly grounded in a biblical understanding of life, business, and work.
Denise Lee Yohn FUSION of Brand and Culture
October 11, 2021
Beautiful Business Podcast
Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, personal branding, FUSION, Beautiful Business Podcast, Steve Morris podcast
In this episode, Steven Morris and Denise Lee Yohn discuss:
- Importance of aligning your brand identity with your internal culture
- Understanding leaders and how to lead effectively
- Reconciling faith or belief with career
- Having good personal branding versus showing your genuine self
- Advice for younger people or those who aspire to level up their career
100 CX Thought Leaders Around The World That Are Changing The CX Game
October 5, 2021
Survey2Connect
Topic: Customer Experience
Keywords: CX leaders, CX speakers, CX experts, CX thought leaders, customer experience leaders
On World CX day, we bring to you a list of 100 CX leaders from all around the world who are changing the way we witness customer experience.
What Retailers Need for Omnichannel Inventory Management
September 28, 2021
BizTech
Topics: Restaurants and Retail, Customer Experience, Brand Experience
Keywords: retail customer experience, digitally native tools, omnichannel retailing, retail inventory management
Social distancing requirements paved the way for digitally native tools in retail, according to branding consultant Denise Lee Yohn.
1Silver Bullet CEO Believes Taking Care Of Employees Is The Success Behind Silicon Valley
September 14, 2021
The Economic Times
Topics: Business, Leadership
Keywords: What Great Brands Do, top business books, top leadership books, Milan Ganatra
“As for books, in the last year I’ve picked up were Work Rules by Laszlo Bock, Business Adventures by John Brooks, That Will Never Work by Marc Randolph, What Great Brands Do by Denise Lee Yohn…”
7 Benefits of a Strong Branding Strategy
September 10, 2021
Column Five
Topics: Brand Delivery, Brand Strategy
Keywords: brand strategy, branding strategy, brand promise
As Denise Lee Yohn notes in What Great Brands Do, “Your brand can’t just be a promise; it must be a promise delivered.”
What The Right Work Culture Can Do For Your Output
August 23, 2021
Topics: Corporate Culture, Culture, Leadership
Keywords: employee engagement, corporate culture, brand leadership, organizational culture, workplace culture, FUSION
In the LinkedIn course “Brand leadership: Aligning brand and culture”, Denise Yohn argues that in a sea of competition, the advantage lies in harmonizing your business strategy and brand with your internal culture.
Customer Experience Speakers for Your Event
August 20, 2021
ReadWrite
Topics: Customer Experience, Business
Keywords: customer experience speakers, CX speakers, customer service speakers, keynote on customer experience
Denise Lee Yohn is a keynote speaker and brand leadership expert who is known for her expertise and personal approach in helping business leaders build exceptional organizations.
Pumpkin Spice Season
August 18, 2021
ABC News
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing
Keywords: marketing trends, pumpkin spice, Pumpkin Spice Latte, PSL
It’s only mid-August but the ‘PSL’ is back. Denise Lee Yohn, author of “What Great Brands Do,” talks about the Pumpkin Spice Pandemonium.
What Happens If Your Organization’s Name Is Suddenly Associated with Something Negative?
August 2, 2021
Phil Cooke Blog
Topics: Brand Communication, Brand Names, Marketing
Keywords: brand name, Delta airlines delta variant, Delta name, branding crises
“If customers are likely to get your brand name confused with a crisis, public issue, or negative trend, then you should proactively address the potential confusion,” advises Denise Lee Yohn.
How to Make Culture the Backbone of Your CX with Denise Lee Yohn and Kyle Hamm
July 15, 2021
Officium Labs
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, customer experience strategy, EX and CX, Officium Labs podcast, Experience Matters podcast, culture and customer experience
Our host Nate Brown is joined by two incredible CX leaders, Denise Lee Yohn and Kyle Hamm to talk about how to embed culture as the backbone of your customer experience strategy, or initiative.
Inside Subway’s Superstar-studded Refresh Campaign
July 13, 2021
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Marketing
Keywords: Subway refresh campaign, Subway ad campaign, Subway celebrity ads, brand refresh
Denise Lee Yohn suggested Subway needed a massive push, something along the lines of Domino’s Pizza Turnaround
Why Sha’Carri Richardson Could Be More Valuable To Sponsors After Her Failed Drug Test
July 8, 2021
Yahoo Sports
Topics: Brand Communication, Marketing
Keywords: Olympics sponsorship, Sha'Carri Richardson, celebrity sponsors, marketing sponsorships
“Sometimes brands have to risk alienating people in order to stand for something,” Denise Lee Yohn said, “but in this case I don’t think it’s worth it.
Five Marketing Lessons from Victoria’s Rebrand
June 28, 2021
Advertising Age
Topics: Restaurants and Retail, Corporate Culture, Brand Communication, Brand Delivery, Business, Culture, Marketing
Keywords: Denise Lee Yohn in Advertising Age, Victoria's Secret rebranding, Victoria's Secret new brand, rebranding lessons, marketing lessons
“It seems like it is as much of an organizational and cultural change within the company as it is a branding change,” says Denise Lee Yohn, a brand leadership expert.
25 Customer Experience Blogs to Add to Your Weekly Reading List
June 23, 2021
Helpsquad
Topics: Customer Experience, Leadership
Keywords: Denise Lee Yohn blog, customer experience experts, CX blogs, Customer experience blogs
Brand leadership expert, Denise Lee Yohn, starts where customer experience begins, with a brand and its leadership.
CX Rises in Business Importance, SAP Sapphire Now Speakers Urge
June 9, 2021
Destination CRM
Topics: Customer Experience, Business, Employee Engagement
Keywords: #CX, employee experience, customer experience trends, CX + EX, #CustomerExperience, Denise Lee Yohn at SAP SAPPHIRE NOW
Denise Lee Yohn, author and brand leadership expert, said personalization is one of the key trends in CX that is allowing companies to be more convenient and relevant to customers.
SAPPHIRE NOW Keynote: Chasing Zero, With Eye On the Future of Business
June 3, 2021
The Future of Customer Engagement & Experience
Topics: Customer Experience, Business
Keywords: #CX, CX trends, customer experience supply chain, SAP SAPPHIRE Global Keynote
“What we’ve learned is that customer experience truly is supply chain dependent.” – Denise Lee Yohn
Brand: An Essential, yet Often Overlooked, HR Competency
May 30, 2021
Topics: Corporate Culture, Brand Delivery, Culture
Keywords: FUSION, brand+culture, marketing & hr, human resources branding
Culture and values are the brand, says Denise Lee Yohn.
How to Tap Into the Rise of Online Word of Mouth Marketing
May 27, 2021
Business 2 Community
Topics: Brand Communication, Marketing, Social Media
Keywords: word of mouth marketing, social media marketing, online marketing
Denise Lee Yohn says, “Customers are savvier today. They see advertising rhetoric for what it is, and they no longer accept brands at face value.”
Talent Management Vlog Review of FUSION
May 24, 2021
T&T Management Group
Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture
Keywords: Denise Lee Yohn book review, FUSION book review, T&T Management Group book review, brand+culture
In this episode we review a book on the ” experience ” strategy, this one in particular integrates the brand approach and organizational culture. FUSION adds value to this type of topic that is so relevant today for organizations.
Peloton’s Plight Offers Lessons For Brands Dealing With Recalls
May 7, 2021
Advertising Age
Topics: Brand Communication, Brand Experience, Marketing
Keywords: Peloton treadmill issue, Peloton product recall, product recall messaging, crisis communications
Peloton, for example, could have committed “to work with [the CPSC] to investigate the matter and determine if additional safety measures were needed” and paused product sales in the process, says Denise Lee Yohn, a brand leadership expert.
17 Best Company Culture Books to Read in 2021
May 6, 2021
teambuilding
Topics: Corporate Culture, Business, Culture
Keywords: Denise Lee Yohn book, FUSION book, Teambuilding book list, best company culture books, best culture books
Fusion shows how paring company culture with brand image makes organizations more beloved, powerful, and profitable. Using a combination of company case studies, executive interviews, and personal experiences, Denise Lee Yohn illustrates how the most admired organizations use brand and culture in tandem
Best Global Trainers
April 30, 2021
Best Global Trainers
Topic: Customer Service
Keywords: Denise Lee Yohn customer service, best global trainers, best customer service trainers, best trainers
After extensive research we have shortlisted Preeminent Professional Trainers, Speakers and Coaches. They are authentic and highly sought-after subject matter experts in their domains.
Why You Should Avoid Selling Products — with Denise Lee Yohn
April 1, 2021
Technology Partners
Topics: Brand Experience, Business, Leadership
Keywords: great brands avoid selling products, brand-culture fusion, Something Extra podcast, faith and leadershipDenise Lee Yohn interview
What happens when a company’s brand and vision are not aligned? Having the discipline, relentlessness, and commitment to your brand’s principles will make all the difference for your future. Denise Lee Yohn and Something Extra host Lisa Nichols consider this and many other questions in regard to culture and brand identity.
PR Pros On What General Mills Got Right, Wrong With ‘Cinnamon Toast Shrimp’
March 29, 2021
Yahoo Finance
Topics: Brand Communication, Business
Keywords: Cinnamon Toast Crunch shrimp tails, Cinnamon Toast Crunch communication, General Mills communication, crisis communication
Denise Lee Yohn says General Mills got it wrong.
What Brands Can Learn from the Cinnamon Toast Crunch Moment
March 26, 2021
Advertising Age
Topics: Brand Communication, Brand Delivery, Brand Experience, Business, Customer Service, Marketing
Keywords: cinnamon toast crunch crisis, cinnamon toast crunch communications, food contamination crisis, General Mills crisis communication
Any personal private response to Karp should have asked what sort of resolution or response he was looking for, says Denise Lee Yohn, a brand leadership expert.
Marketers Plan Giveaways for Covid-19 Vaccine Recipients
March 22, 2021
The Wall Street Journal
Topics: Brand Communication, Brand Experience, Marketing
Keywords: vaccine giveaways, vaccine promotion, vaccine marketing, Krispy Kreme promotion Denise Lee Yohn in Wall Street Journal
Promotions for vaccinated people are a flawed tactic for both brand-building and public health, said Denise Lee Yohn, a brand leadership consultant and author of books including “What Great Brands Do.”
5 Ways to be a Great Leader in 2021
March 16, 2021
The Sweeney Agency
Topics: Innovation, Leadership
Keywords: leadership strategies, leadership in 2021, leadership speakers, leadership disruption
Organizations that forge ahead despite disruption — or because of it — leave behind those that retreat or stall.
Expert Casino Marketing Advice
March 16, 2021
Julie Carcamo Blog
Topics: Customer Experience, Brand Delivery, Marketing
Keywords: casino marketing, casino branding, julie carcamo blog, casino brand strategy, casino customer experience
Your brand is a bundle of values and attributes that define the value that you deliver to people through the entire customer experience.
Your High-Performing-Team-Squad-Family
February 1, 2021
Jeff Gibbard
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: organizational culture, leadership, high performing team, high performance team, team leadership
Denise is a brilliant strategist and author who has written compelling books on brand, culture and strategy including What Great Brands Do and Fusion. She’s been on my podcast several times and I have the utmost respect for her. She makes a number of strong points against the family model.
How To Create the Best Retail Customer Experience: 3 Trends to Know
January 29, 2021
The Future of Customer Engagement & Experience
Topics: Restaurants and Retail, Customer Experience
Keywords: retail customer experience, customer experience trends, CX trends, new shopping behaviors
“Not only have consumer shopping behaviors changed during the pandemic, with more people spending more online, but those behaviors are going to continue,” says Denise Lee Yohn, a brand leadership consultant.
How To Improve Retail Customer Experience: Listen To the Youth
January 25, 2021
The Future of Customer Engagement & Experience
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Culture, Leadership
Keywords: retail talent, retail employees, CX employees, #NRF2021, #SAPretail
Success still comes down to people and how retailers bring in workers to fill both corporate and front-line roles, says Denise Lee Yohn.
How to Integrate Brand and Culture for Business Success with Denise Lee Yohn
January 25, 2021
Just Branding
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: Denise Lee Yohn interview, branding podcast, FUSION, Just Branding podcast with Denise Lee Yohn, brand-building podcast
In this episode, you will learn exactly how to integrate brand & culture into your company for massive success!
Mission-Driven Customer Experiences (CX): A Guide
January 15, 2021
Officium Labs
Topics: Customer Experience, Marketing
Keywords: customer experience strategy, #CX, purpose-driven, mission-driven, purposeful CX
In the words of Denise Lee Yohn from FUSION: “Customers are more savvy today.”
Wyndham Destinations To Rename Itself Travel + Leisure Co. As Part Of Brand Buy From Meredith
January 6, 2021
Advertising Age
Topics: Brand Identity, Brand Strategy, Strategy
Keywords: Wyndham rebrand, Wyndham Meredith brand, Wyndham Travel+Leisure brand, Wyndham brand strategy
“[Travel + Leisure] is a powerful, valuable media brand that opens up more business opportunities to a business/brand that is stuck in a stalled market because of the pandemic.” says brand leadership expert Denise Lee Yohn
Great Brands Design The Ideal Customer Experience
December 23, 2020
Customer Centric Solutions
Topics: Customer Experience, Brand Experience, Business
Keywords: What Great Brands Do review, Denise Lee Yohn book review, Customer Centric Solutions book review, customer experience book review, WGBD
In her book WHAT GREAT BRANDS DO author Denise Lee Yohn highlights The Seven Brand-building Principles that separate the best from the rest in the marketplace.
Innovation & Marketing – The Essence of Modern Businesses
December 22, 2020
Autodidact Podcast
Topics: Innovation, Marketing
Keywords: marketing strategy, innovation & marketing, marketing new products
According to an article on Harvard Business Review by Denise Lee Yohn, innovation is a top priority for almost every organization but to achieve success through innovation, companies MUST put as much energy and investment into marketing new offerings as they do in generating them.
Startup Innovation & Technology Strategies At Times Of Crisis
December 14, 2020
Techment
Topics: Brand Delivery, Business, Innovation
Keywords: brand-building, start-up innovation, branding in crisis, startup strategies, startup marketing
Denise Lee Yohn shares her message to startups on managing the present crisis: This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
December 10, 2020
AdWeek
Topic: Marketing
Keywords: Tru-Tone lights, holiday trends, consumer trends, nostalgia marketing, holiday marketing
Brand consultant Denise Lee Yohn, author of books including What Great Brands Do, ventured that the motivations are even more complex.
How Brand And Culture Create Great Companies With Denise Lee Yohn
December 8, 2020
Vivaldi_
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Business, Culture, Employee Engagement, Innovation, Leadership
Keywords: core values, brand-culture fusion, company purpose, innovative culture, Apple ecosystem, Vivaldi interview, Erich Joachimsthaler interview
Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do” and “FUSION, joined our CEO Erich Joachimsthaler to discuss how aligning and integrating brand and culture can lend a competitive advantage, a more sustainable platform and authenticity that is critical to an organization.
10 Leadership Strategies For Thriving in 2021
December 2, 2020
Leading In Context
Topics: Customer Experience, Brand Experience, Business, Leadership
Keywords: brand-culture fusion, leadership strategies, leadership in 2021, leadership principles for 2021
“A disconnect between what your organization values on the inside and how it is perceived on the outside can damage customer relationships. Customers have the ability—and the proclivity—to see if you are actually operating the way you say you are.” — Denise Lee Yohn
Customer-Centricity As A Business Mission
December 1, 2020
Entrepreneur
Topics: Customer Experience, Corporate Culture, Culture
Keywords: customer centricity, customer-centric culture, customer strategy, customer-centric organization, human organization
In a very interesting article written by Denise Lee Yohn for the Harvard Business Review, Denise shares that the biggest barrier to customer-centricity is the lack of a customer-centric organisational culture.
For Retailers This Year, A Holiday Decorating Dilemma
November 24, 2020
NPR Marketplace
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing
Keywords: retail customer experience, retail holiday season, retail decorations
Branding consultant Denise Lee Yohn said decorations help get shoppers in the holiday spirit.
Here Are Some of the Potential Ripple Effects Proposition 22 Could Set Off
November 5, 2020
AdWeek
Topics: Brand Communication, Brand Touchpoints
Keywords: brands and Proposition 22, brand activism, brands & politics
“I do see this ‘victory’ as an affirmation for other companies that are becoming more socially and politically active,” said Denise Lee Yohn, author of the book What Great Brands Do.
The New Normal For Retail with Denise Lee Yohn
November 5, 2020
Ambition Data Podcast
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Marketing
Keywords: retail customer experience, employee experience, FUSION, CX + EX, digitally native customer experience, purpose over profits
Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.
Suggestive Kraft Mac & Cheese Campaign Vanishes After Backlash
October 13, 2020
Advertising Age
Topics: Brand Communication, Marketing
Keywords: Denise Lee Yohn in AdAge, Kraft Noods, #SendNoods, failed ads, ads with sexual innuendo
When a campaign is done with an angle that is “intended to go viral,” you can’t pretend like it didn’t happen, says Denise Lee Yohn, a brand leadership consultant.
Women Are The MVPs of The Customer Service Game in 2020
October 5, 2020
Acefone
Topic: Customer Experience
Keywords: CX leaders, CX thought leaders, CX women, customer experience leaders, top women leaders in customer experience
Previously the VP of Brand and Strategy at Sony with contributions to Forbes, Denise Lee Yohn’s credentials are impressive and set her apart as another thought leader to follow for anyone interested in taking their CX to the next level.
Branding Leadership 101 – Denise Lee Yohn on Engati CX
September 29, 2020
Engati Podcast
Topics: Customer Experience, Brand Delivery, Brand Experience, Customer Service
Keywords: customer experience design, Denise Lee Yohn interview, Engati CX podcast, AI and customer experience, personalized customer experience
Denise Lee Yohn talks about brand leadership 101 on Engati CX. She says that your brand is not your name or logo, your ad, your image — it’s what you do and how you do it.
How To Get the Most Out of Brand Collaborations
September 17, 2020
Advertising Age
Topics: Brand Communication, Brand Touchpoints, Marketing
Keywords: brand partnerships, brand collaborations, co-branding, Crocs and KFC, Nike and Ben & Jerry's
Some wacky partnerships, like Crocs and KFC, work well for shareable content on social media, but such gains are more short-term, according to Denise Lee Yohn, a brand leadership speaker and consultant.
Staying Connected with Customers in the Contactless Economy
September 15, 2020
Harvard Business Review Analytic Services
Topics: Customer Experience, Employee Engagement
Keywords: employee experience, EX & CX, contactless economy, customer experience transformation
When it comes to formulating customer experiences, employees are often left out of the equation. That’s a mistake, according to Denise Lee Yohn Yohn. “Companies need to be designing and managing employee experiences with the same rigor and discipline they apply to customer experiences.”
10 Essential Employee Experience Blogs
August 31, 2020
Sergio Carreda blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn blog, top employee experience blogs, top EX blogs, top employee engagement blogs
Denise Lee Yohn is a Brand Leadership expert, speaker and author. I find very interesting (even if perfectly logical) the fact that she has decided to focus on Employee Experience as well, on top of her focus on Branding and Marketing content.
Virus Fallout Ups Pressure on American Bar Association Reboot
August 19, 2020
Bloomberg Law
Topics: Brand Experience, Business, Marketing
Keywords: association rebranding, association marketing, ABA branding, American Bar Association rebranding, association experience
The ABA isn’t the only professional association that has to think differently about membership engagement and shift from place and time-based engagement to ongoing networking opportunities, said brand leadership expert Denise Lee Yohn.
Navigating the Virtual Workspace
August 18, 2020
FHLBank Dallas Dividends
Topics: Business, Leadership
Keywords: #WFH, remote working, tips for working from home, virtual work tips
Working from home? Here are a few tips from Denise Lee Yohn. #1: Know Yourself.
Frontline Workers Are Forced To Become COVID Mask Police. It’s Stressing Them Out
August 7, 2020
L.A. Times
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Business, Employee Engagement
Keywords: retail customer experience, mask mandate, frontline workers, mask police
“A company must make employee safety a top priority, and putting them on the front lines of the battle over masks threatens their physical and emotional safety,” brand consultant and author Denise Lee Yohn said.
Startup Innovation & Technology Strategies at Times of Crisis
July 31, 2020
Techment
Topics: Brand Strategy, Marketing, Sales, Small Businss
Keywords: Denise Lee Yohn, strategic brand platform, minimum viable brand, MVB, start-up innovation, tech start-up brand strategy
This is a time for startups to move away from short-term sales and marketing to engage in value-driven brand building. – Denise Lee Yohn
CallMiner Announces Lineup for Its Virtual Customer Engagement Transformation Exchange
July 28, 2020
MarTech Series
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn, keynote speaker, CallMiner CETX, customer experience speaker
Denise Lee Yohn, the go-to expert for brand leadership and bestselling author, will be speaking on Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth.
Drive Business Success with a Dual-Track Approach to Transformation
July 28, 2020
Harvard Business Review Analytic Services
Topics: Corporate Culture, Culture, Innovation, Leadership
Keywords: organizational culture, culture leadership, culture change, innovative culture, digital transformation culture
Seeing transformation as a corporate initiative or a series of projects is an outdated view of how change happens. Instead, senior leadership needs to think about how to cultivate the kind of culture that will support innovation, says Denise Lee Yohn, author and consultant who specializes in cultural change
Moving Beyond Product Features And Benefits In Brand Messaging
July 27, 2020
Forbes
Topics: Brand Communication, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, brand essence, brand communications, brand messaging, product messaging
As suggested by brand maven and author Denise Lee Yohn in her book What Great Brands Do, “With great brands … the culture and the values don’t play supporting roles in business operations — culture and values are the brand, and they’re used to inform business decisions and employee actions.”
CX Spotlight: In Conversation with Nate Brown
July 21, 2020
Hiver CX Spotlight
Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing
Keywords: Denise Lee Yohn book, FUSION review, Nate Brown interview, CX book, Hiver book recommendation
The standout book for me in the past two years has been Fusion: How Integrating Brand and Culture Powers the World’s Great Companies by brand leadership expert, Denise Lee Yohn. She brings the essential elements of culture, employee experience, customer experience, and marketing together in a way that no one else can. Absolutely brilliant work.
Top 50 Customer Service Leaders – Best Customer Experience Influencers
July 6, 2020
Netomi Blog
Topic: Customer Experience
Keywords: CX leaders, CX speakers, CX experts, CX consultants, customer experience thought leaders, customer service thought leaders
We feel compelled to introduce our readers to a larger scope of people wo inspire a world of excellent customer experience.
No Labels, No Limits Podcast with Brand Leadership Expert, Denise Lee Yohn
June 25, 2020
No Labels, No Limits Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, brand culture, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, No Labels No Limits Podcast, Sarah Boxx podcast, brand-led culture, organizational purpose
In this episode you’ll learn about the direct links between culture and business results, what an internal brand-led culture is, and why our organizational culture needs to match our brand.
Keeping Brand Values Intact When The Sky Is Falling
June 8, 2020
FCPA Blog
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, brand values, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion, brand and culture alignment, values alignment
Last week I talked with Denise Lee Yohn, author of the bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Our topic was keeping brand values intact — even when the sky is falling.
How Brands Should Communicate Safety While Reopening Businesses During Covid-19
June 8, 2020
Advertising Age
Topics: Restaurants and Retail, Brand Communication, Brand Experience, Employee Engagement, Marketing
Keywords: Denise Lee Yohn in AdAge, retail reopening, restaurant reopening, reopening messaging, Covid-19 messaging
Denise Lee Yohn, a brand leadership consultant, says ensure employees are on board with the message. “The last thing you want is to have a message out there on media that isn’t delivered on,” she says.
Compliance Book Club: Fusion with SAI Global and Denise Lee Yohn
May 13, 2020
SAI Global
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: brand-culture fusion, corporate ethics, culture and risk, USION: How Integrating Brand and Culture Powers the World's Greatest Companies, SAI Global Book Club with Denise Lee Yohn, compliance and risk, ethics and brand, compliance professionals, values-based code of conduct
In this episode of Compliance Book Club, we discuss FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, by Denise Lee Yohn in fireside chat and Q&A with the author.
RE-OPENING SOON: How to Prepare Your Frontline for a Post-COVID Reality
April 13, 2020
Nudge Rewards
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee engagement, retail leadership, retail employee experience, COVID 19 strategies, engaging employees in a crisis, Nudge Rewards webinar, Future Stores Digital Summit, restaurant leadership
Join us for a 30-minute presentation on how to prepare your frontline for retail’s post-COVID reality alongside acclaimed brand leadership expert and bestselling author, Denise Lee Yohn.
5 Books to Up Your Marketing Game
April 10, 2020
E Starr Associates
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best marketing books, top marketing books, Evelyn Starr blog, books by Denise Lee Yohn
Denise Lee Yohn is a brand expert who has delved deep into how brand and company culture are inextricably linked. In Fusion, she details the cultural components of the strongest brands and maps a path to aligning your culture with your brand.
FUSION Book Summary by You Exec
March 17, 2020
You Exec
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, FUSION book summary, You Exec book summary
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists? FUSION reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture.
Your Team Leaders Are Crucial To Your Customer Experience
March 11, 2020
Forbes
Topics: Customer Experience, Employee Engagement, Leadership
Keywords: employee experience, customer experience leadership, CX + EX, Chief Experience Officer, CXO, CX leadership
Denise Lee Yohn, a branding expert, asserts in the Harvard Business Review that every company needs a CXO, Chief Experience Officer.
The Next Chapter for Story at Macy’s
March 10, 2020
Advertising Age
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Experience, Marketing, Social Media
Keywords: retail customer experience, Macy's customer experience, Story customer experience, Story at Macy's, instagrammable experience, pop-up shop strategy
With any in-store experience, it’s important that marketers like Macy’s understand the who and the why behind their customer, according to Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”
From Chatty Employees To $5 Wine: How Trader Joe’s Turns Customers Into Fanatics
March 9, 2020
CNBC
Topics: Restaurants and Retail, Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Service, Marketing
Keywords: retail customer experience, Trader Joe's customer experience, Denise Lee Yohn on CNBC, Trader Joe's strategy, Trader Joe's product strategy, Trader Joe's merchandising, Trader Joe's choice, Trader Joe's secrets, grocery store customer experience
Fun names or highlighting unique ingredients makes Trader Joe’s products “seem [like] something that you as a shopper can really delight in,” Denise Lee Yohn, a brand-building expert who’s worked with retailers from Target to Burger King, tells CNBC Make It.
A Couple New Yorkers Capitalize on ‘Slime’
March 7, 2020
The Wall Street Journal
Topics: Customer Experience, Brand Experience, Brand Touchpoints, Marketing
Keywords: experience strategy, experiential marketing, pop-up experiences, experience events, Sloomoo experience, slime store
Established brands, from Nike to Baskin Robbins, are increasingly using experience pop-ups as marketing tools to increase their exposure on social media and cultural cache, said Denise Lee Yohn, a brand leadership expert and author.
29 Additional Outstanding Recent Books by Leader to Leader Authors
March 6, 2020
Bruce Rosenstein blog
Topic: Leadership
Keywords: FUSION, top leadership books, best leadership books, leader to leader best books list, bruce rosenstein
Recent books by our authors, who represent the full range of organizational leaders (business/nonprofit/education); and thought leaders.
How Experiential Venues, Built On Sensory Marketing, Are Handling The Coronavirus
March 6, 2020
Advertising Age
Topics: Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints
Keywords: experience coronavirus, CX coronavirus, Sloomoo Institute experience, Museum of Ice Cream experience, in-person experience, brand experience, experiential marketing, experiential events
“Between customers’ reluctance to put themselves in situations where a lot of people gather, and businesses warning customers about the risks and even companies and organizations restricting people’s activities, we’re already seeing a decline in traffic to in-person and retail venues,” says Denise Lee Yohn, a branding expert and author of What Great Brands Do.
Being Customer-Centric Is Perhaps More Important Than Ever
March 3, 2020
Trade Only Today
Topics: Customer Experience, Corporate Culture, Culture
Keywords: customer centricity, customer-centric culture, customer experience culture, CX culture
Delivering customer-centric experiences should be a culturewide initiative. So says Denise Lee Yohn, writing in the Harvard Business Review.
customer-centric culture
March 1, 2020
Marketoonist
Topics: Customer Experience, Corporate Culture, Culture, Marketing
Keywords: customer centricity, customer-centric culture, customer first culture, customer-centric strategy, marketoonist customer centricity
Denise recommends a few strategies that companies can use to develop a more customer-centric culture, including hiring for customer orientation and facilitating direct interaction with customers.
Mrs. Dash Is Dropping ‘Mrs.’ From Its Name
February 20, 2020
Advertising Age
Topics: Brand Communication, Brand Names, Marketing
Keywords: brand names, rebranding, Mrs. Dash rebrand, Mrs. Dash brand name, Denise Lee Yohn in AdAge
“I doubt the ‘Mrs.’ part of the name had any impact on the product’s appeal so I doubt dropping it will either,” says Denise Lee Yohn, author of the book “What Great Brands Do.”
3 Ways Knowledge Sharing Improves Employee Engagement and Customer Experience
February 19, 2020
Bloomfire
Topics: Customer Experience, Corporate Culture, Culture, Customer Service, Employee Engagement
Keywords: Denise Lee Yohn, employee engagement, employee experience, EX, CX + EX, customer experience employee experience
Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, points out that “employees can and will only deliver experiences to customers that they experience themselves.”
The Power of Culture. An Interview with Denise Lee Yohn
February 9, 2020
B2Branded
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, B2B branding, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture alignment, brand and culture integration, B2B brand and culture, B2B brand strategy, B2B organization culture
Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, discusses the power of culture in B2B organizations.
The Three Stages to Developing a Customer-Centric Culture
January 16, 2020
CX Accelerator
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: customer centricity, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, unique culture, customer-centric culture, authentic culture
In her brilliant book “Fusion: How Integrating Brand and Culture Power’s the World’s Greatest Companies”, Denise Lee Yohn makes it exceptionally clear that this is the linchpin to a customer-centric culture. Compelling organizations are authentic.
How To Build a Brand Experience
January 15, 2020
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Marketing
Keywords: customer experience, brand experience, branding, branding podcast, #CX, How Brands Are Built Podcast, Rob Meyerson podcast
One of my favorite quotes from the season comes from Denise Lee Yohn, who says, “The truth is that all the little things that we do for someone—actually do for them, either in person, if we are in that business model, or as we’re delivering to them the value that we promised—far outweigh the big things that we say we do.”
The Nine Types Of Company Brands And What To Do About Them
December 19, 2019
WARC
Topics: Corporate Culture, Brand Delivery, Culture, Marketing
Keywords: brand strategy, brand culture, brand positioning, brand types, brand archetypes, Denise Lee Yohn in WARC
Denise Lee Yohn argues that if you want to produce outcomes that differentiate the company, “you need to define a unique culture that cultivates the necessary kinds of employee attitudes and behaviors.”
Top 5 Business Books of 2019
December 19, 2019
Gazelles
Topics: Customer Experience, Corporate Culture, Business, Culture, Employee Engagement, Leadership, Strategy
Keywords: Denise Lee Yohn book, FUSION, CX + EX, Verne Harnish book recommendation, Scale Up book recommendation, top business book 2019, top strategy book 2019
Published in 2018, Fusion made this year’s list because there’s not been a better strategy book written since and I simply missed it when I compiled the list last year.
Digital Diary Magazine – Advisory Board Edition
December 18, 2019
Millennium Alliance
Topics: Business, Leadership, Marketing
Keywords: Denise Lee Yohn, Millennium Alliance, 2020 Predictions, 2020 marketing, Digital Diary
I’ve had the privilege of working for some terrific leaders, so I’ve been inspired by them. But mostly my interest in leadership comes from
my drive for results and my desire to help people create real value for this world.
The Role Of Brands In Unifying Your Teams
December 18, 2019
The Drum
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: brand alignment, brand culture, brand integration, employee brand engagement, corporate brand, Denise Lee Yohn in The Drum
Brand leadership expert, Denise Lee Yohn, comments that, “great brands intentionally and specifically engage their employees with their brands.”
Delivering a More Customer-Centric Experience
December 17, 2019
Smartbrief
Topics: Customer Experience, Corporate Culture, Business, Culture, Marketing
Keywords: customer centricity, #CX, customer-centric culture, customer-centric organization, customer-centric experience
Delivering customer-centric experiences should be a culture-wide initiative, says Denise Lee Yohn of the Harvard Business Review.
When Purpose Not Slogans Drive The Brand
December 16, 2019
Financial Times
Topics: Customer Experience, Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Social Responsibility
Keywords: corporate culture, employee experience, CX + EX, overarching purpose, GEFCO, Denise Lee Yohn in Financial Times, organisational culture
“The external identity and internal culture need to be integrated and aligned,” says Denise Lee Yohn, brand leadership expert, and best-selling author. “If you don’t have it, at best you don’t fulfil your promises and at worst you open up the organisation to problems.”
Denise Lee Yohn On The Brands To Watch In 2020
December 15, 2019
Six Pixels of Separation Podcast
Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Identity, Brand Strategy, Brand Touchpoints, Business, Marketing
Keywords: brand trends, Six Pixels of Separation podcast, Mitch Joel podcast, Brands To Watch in 2020, Denise Lee Yohn on Six Pixels, Future of brands, top brands in 2020, brand predictions
What brands should you pay attention to in the coming year? Denise Lee Yohn is the go-to person when it comes to thinking about branding.
10 CEOs On The Business Books On Their Holiday Wish Lists
December 13, 2019
Fast Company
Topics: Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn book, FUSION, best business books 2019, top business books 2019, books recommended by CEOs, Jen Derks, Four Fin Creative, Fast Company best books
“As leader of a branding firm, I’m increasingly interested in the blurry line between brand building and culture building,” says Jen Derks, creative director and founder of Four Fin Creative.
10 Books for Your CX Holiday Wishlist
December 12, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Experience, Culture, Employee Engagement
Keywords: Denise Lee Yohn, FUSION, Best CX books, top CX books, CX book recommendations, Worthix
FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
Denise Lee Yohn Fuses Brand, Business, and Culture
December 9, 2019
How Brands Are Built
Topics: Customer Experience, Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Marketing, Social Responsibility
Keywords: customer experience, brand strategy, branding, brand touchpoint wheel, employee experience, employer brand, recommended business books, employment brand, organziational culture, REI brand, WeWork brand, brand consulting
Denise and I talk about the relationship between brand and business, why it’s important to “sweat the small stuff,” brand experience versus employee experience, and her latest book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Useful List: Books Recommended by Branding Experts
December 9, 2019
How Brands Are Built
Topics: Corporate Culture, Brand Delivery, Business
Keywords: What Great Brands Do, top business books, FUSION, recommended business books, recommending branding books, recommended reading list
On this season of the podcast, some interviewees have been sharing book recommendations. Below, you’ll find a list of favorites.
The CX Trends to Watch in 2020, According to the Experts
December 5, 2019
Bloomfire
Topics: Customer Experience, Brand Experience, Employee Engagement
Keywords: customer experience strategy, employee experience, CX + EX, CX trends, CX 2020, CX predictions
The way your employees experience your company influences the customer experience. Denise Lee Yohn, keynote speaker and author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, thinks that in 2020, company leaders will be paying more attention to this connection.
What Women Really Want From Their Employers
October 11, 2019
Entrepreneur
Topics: Corporate Culture, Employee Engagement
Keywords: employee engagement, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, employer brand, employment brand, employeee experience, female employees, Eli Carlson Entrepreneur
“Enlightened employers go beyond meeting the basic needs of their employees and seek to truly understand how to engage them,” says Denise Lee Yohn, brand leadership expert and author of the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Domotex USA 2020 Opens Registration, Lines Up Keynote
September 16, 2019
Furniture Today
Topics: Customer Experience, Brand Experience, Business, Leadership
Keywords: branding speaker, Denise Lee Yohn speaker, DOMOTEX USA, Domotex keynote speaker
Denise Lee Yohn, an authority on building exceptional brands and great organizations, will deliver the show’s opening keynote address on Feb. 6.
Kim Kardashian’s SKIMS Shapewear Line Reportedly Made $2 Million on Launch Day
September 11, 2019
COMPLEX
Topics: Brand Names, Business, Marketing, Social Media
Keywords: brand name selection, Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, Kim Kardashian West brand, brand naming strategy
While Kardashian said the original Kimono title was decided upon “with the best intentions” when announcing the eventual name change, AdAge noted that such a sentiment is unlikely given the social media-driven nature of the entire Kardashian branding. “It’s more likely that she simply ignored them,” Denise Lee Yohn wrote in the piece, published Sept. 3.
20 Customer Experience Influencers You Should Follow NOW
September 5, 2019
LIveHelpNow
Topics: Customer Experience, Brand Experience
Keywords: Denise Lee Yohn speaker, customer experience speakers, customer experience experts, CX speakers, branding speakers, Denise Lee Yohn CX
Denise will show you where brand and customer experience collide, and provide you with the strategies you need to successfully marry the two.
How Did Two Friends Build Revolve Into A Fashion Empire? With Instagram Influencers, Of Course
August 25, 2019
L.A. Times
Topics: Restaurants and Retail, Brand Communication, Brand Delivery, Business, Marketing, Social Media
Keywords: retail strategy, Revolve Group, $RVLV, Revolve apparel, Revolve clothing, Michael Mente, Mike Karanikolas, retail social media, social media influencer strategy
Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said, “Revolve’s strategy has been a smart one so far, but it needs to be looking for the next wave to ride if it wants to offset these risks and retain its position as a pioneer.”
Employee Experience: The Key To Talent Retention And Recruitment
August 2, 2019
TechCentral
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee culture, corporate culture, organizational culture, workplace culture, employee experience, EX, employer brand
While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.
When Workers Take a Stand
August 1, 2019
Out Of Office
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility
Keywords: employee engagement, core values, employee activism, leadership values
One key for employers: Understanding and articulating company values, says Denise Lee Yohn, a brand leadership expert and author of What Great Brands Do.
What Is Employee Experience? Your Key To Talent Retention And Recruitment
August 1, 2019
IT World
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee culture, corporate culture, workplace culture, employee experience, EX, employer brand
While employee experience is not the same as culture, engagement and/or employer brand, says Denise Lee Yohn, a brand leadership consultant and expert writing for Forbes, all these can contribute to tactics and strategies that improve employee experience and help define the mission and values of an organization.
Why Experiential Marketing May Have Reached Its Peak
July 29, 2019
Advertising Age
Topics: Customer Experience, Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Social Media
Keywords: brand experience, Denise Lee Yohn in Ad Age, experience economy, experiential marketing, brand activation, Instagram experience, Gen Z consumers
“There is a commercial side to all of this—obviously people are trying to make money,” says Denise Lee Yohn, a brand leadership expert and author of “What Great Brands Do.”
Customer Loyalty and the Importance of Brand Messaging
July 26, 2019
Airy Blog
Topics: Brand Loyalty, Brand Communication, Brand Delivery, Marketing
Keywords: What Great Brands Do, brand strategy, brand-building, branding principles, Airy blog
In her book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, Denise Lee Yohn analyzed major brands like Starbucks, REI, IBM, and Lulemon and found that there are seven important principles that drive the success of these organizations.
How To Build A Winning Brand Culture And Attract Audiences
July 12, 2019
Formulate Blog
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee culture, brand culture, brand culture alignment, brand culture integration, FUSION, Formulate blog, Denise Lee Yohn on culture
Author, Denise LeeYohn , of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (2018) says, “Fully integrating and aligning your brand and culture produces meaningful, powerful results that affect your whole business.”
Bringing Culture and Your Brand Together
July 3, 2019
Scaling Up Business Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership, Small Businss
Keywords: brand culture, brand culture alignment, brand culture integration, Denise Lee Yohn podcast, FUSION, Scaling Up Business Podcast, Bill Gallagher podcast
Culture is who you are inside the company and brand is who you are out to the world. When the two are aligned, there’s a real power in your organization, but when they’re misaligned, that’s when the disconnect happens. Today’s show is all about how to get the two things in sync.
Why (And How) Hint Is Breaking The Rules Of Brand Extensions
June 27, 2019
Advertising Age
Topics: Health/Fitness/Wellness, Brand Extensions, Business, Strategy
Keywords: Denise Lee Yohn in Ad Age, Hint brand extension, Hint brand strategy, Hint water brand, Kara Goldin, brand extensions, brand equity
“When you see yourself as someone contributing to society and helping customers in a meaningful way, naturally you’re thinking about, ‘what other problems can I solve?’” says brand leadership expert Denise Lee Yohn, author of “What Great Brands Do.”
Voices of CX Season 3: The Highlights
June 27, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand culture, #CX, Denise Lee Yohn podcast, Worthix blog, Voices of CX podcast
Denise Lee Yohn’s forte is branding, and the powerful customer experience that comes from deeply integrating a brand with its culture.
Employee Experience: Why Happy Employees Make Happy Customers
June 20, 2019
Bonfyre Blog
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, CX + EX
For Forbes, Yohn emphasizes that Employee Experience is something that occurs throughout an employee’s tenure with an organization.
How CSMs Become Heroes in Your Company’s Customer-First Quest
June 19, 2019
Userlane
Topics: Customer Experience, Brand Experience, Marketing
Keywords: customer centricity, customer experience strategy, #CX, CX + EX, customer first
According to brand and leadership expert Denise Lee Yohn, businesses have been trying to adopt customer centricity for over two decades now.
Are Your Company’s Brand and Culture Aligned?
June 17, 2019
Fast Company
Topics: Corporate Culture, Culture, Leadership
Keywords: brand alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Fast Company, brand and culture alignment, brand plus culture, culture alignment
According to Denise Lee Yohn, a brand expert whose latest book is FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, the solution is a holistic approach that begins in the C-suite and must be communicated clearly throughout the company.
Unique Is Unstoppable
June 14, 2019
Verne Harnish blog
Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership, Small Businss
Keywords: Denise Lee Yohn, brand culture, ScaleUp Summit, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, unique culture, scale culture, brand uniqueness
Lots of people talk about getting better at something – but better is not sustainable – and there is always someone who will figure out how to do something even better. As Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, noted in her keynote at the ScaleUp Summit, you don’t want to strive for better, you want to strive to be unique!
3 Powerful Ways to Define Your Unique Employer Brand
June 14, 2019
Bonusly
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, employer brand, employment brand
As employer brand expert Denise Lee Yohn says, “you can’t expect your employees to deliver to customers what they don’t experience themselves.”
Is a Recession Coming? How Insurers Can Prepare for a Downturn
June 5, 2019
BOLT Solutions Blog
Topics: Corporate Culture, Brand Loyalty, Business, Culture, Leadership
Keywords: brand loyalty, brand and culture, recession strategy, BOLT Solutions blog on recession, economic downturn strategy
One way to strengthen customer relationships now is to focus on aligning internal culture with external branding, says Denise Lee Yohn, brand leadership expert and author of What Great Brands Do.
Reading the Signs of the Time
June 4, 2019
HR Executive
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Social Responsibility
Keywords: employee engagement, employee activism, CEO activism, Google employee walkout, Microsoft employee protest, HR leadership, employee leadership, employee communication, Denise Lee Yohn in HR Executive
“In the changing workplace, employees expect to have a voice in how the company is run,” says Denise Lee Yohn, an author and consultant on brand building who has written about the employee-activism surge.
Closing the Gap Between Brand Vision and Customer Expectations with Denise Lee Yohn
May 13, 2019
Worthix
Topics: Customer Experience, Corporate Culture, Brand Delivery, Brand Experience, Culture, Employee Engagement, Marketing
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, brand-culture fusion, CX + EX, Worthix podcast, Mary Drumond podcast
Denise Lee Yohn talks with Worthix’s Mary Drumond about the integration of brand and culture and of CX and EX.
What’s Ahead for Best Buy’s New CEO?
April 15, 2019
NPR Marketplace
Topics: Brand Delivery, Business, Leadership
Keywords: Denise Lee Yohn interview, Best Buy CEO, Corrie Barry CEO, Best Buy strategy, Best Buy future, Denise Lee Yohn on Marketplace
Best Buy is getting a new CEO. Denise Lee Yohn says she should focus the company on services.
How Bonobos Became the ‘DNVB College’
April 10, 2019
Retail Dive
Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, Denise Lee Yohn interview, start-up culture, Bonobos culture, Bonobos CEO Micky Onvural, Denise Lee Yohn on RetailDive
Culture has become a stronger factor in employees’ decision making and one that embraces entrepreneurship and autonomy is increasingly appealing as more companies take cues from the tech industry, according to culture and brand leadership expert Denise Lee Yohn.
#onethingseries: Fusing Your Brand & Culture w/ Denise Lee Yohn
April 7, 2019
The Schoolhouse 302
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, FUSION podcast, The Schoolhouse 203 podcast, Joseph Jones, T.J. Vari, #onethingseries, culture-building podcast, workplace culture podcast
Denise Lee Yohn’s interview with TheSchoolHouse302 cemented key qualities great brands possess that create a highly functioning corporate culture, check it out.
Customer Experience, Economy Take Center Stage at Hunter
March 21, 2019
Hotel Business
Topics: Restaurants and Retail, Customer Experience, Brand Loyalty, Business
Keywords: Denise Lee Yohn keynote, hotel customer experience, Hunter Hotel Conference, Hunter Hotel Advisors, hotel brand loyalty, hospitality customer experience
On customer experience, Denise Lee Yohn, business leadership expert, noted loyal customers cost less than acquiring new ones, are less price sensitive and generate positive word of mouth.
Denise Lee Yohn On the Power of Brand-Culture Fusion
March 14, 2019
Company Culture Hackathon
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, brand identity, company culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Company Culture Hackathon interview
As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.
How to Create a Culture Led Brand
March 12, 2019
Fitness Business Podcast
Topics: Health/Fitness/Wellness, Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, company culture, workplace culture, Fitness Business Podcast interview, IHRSA interview, brand + culture = results, fitness club culture, healthy club culture
Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.
CBI Interview: Denise Lee Yohn
March 1, 2019
Club Business International
Topics: Digital Health, Health/Fitness/Wellness, Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand culture, brand leadership, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn in Club Business International, IHRSA 2019, Denise Lee Yohn at IHRSA
Brand authority Denise Lee Yohn will show you how to become a brand leader during her keynote presentation at IHRSA 2019.
Customer-Oriented Thinking For Many Retailers Yet Another Elusive Concept
February 19, 2019
RetailTrends
Topics: Restaurants and Retail, Corporate Culture, Business, Culture, Marketing
Keywords: Denise Lee Yohn interview, retail workplace culture, customer-centricity, customer-centric culture, Retailtrends, Retail corporate culture, retail customer centric
Retailers should stop putting too much energy in building a – superficial – customer oriented image rather than in a customer-oriented corporate culture.
Fusion: How Companies Should Align Their Purpose Of Business With The Brand
February 17, 2019
Financial Express
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: corporate culture, Denise Lee Yohn book review, workplace culture, business purpose, culture & brand, FUSION review, culture and brand alignment, Madan Sabnavis book review
This book is definitely a very useful one for companies that want to identify what they really stand for because, once this is decided, the fusion can take place with the brand and vice-versa.
Fusion: How Companies Should Align Their Purpose of Business With the Brand
February 17, 2019
Financial Express
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: book on branding, brand-culture fusion, FUSION book review, Denise Lee Yohn Book review. book on culture
Denise Yohn takes us through how companies should align their purpose of business with that of the brand.
What Is Employee Experience and How Is It Different From Engagement?
February 11, 2019
Bonfyre Blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: workplace culture, Bonfyre app blog, employee experience vs. employee engagement, workplace experience
Forbes contributor Denise Lee Yohn notes this is the key distinguishing factor between engagement and employee experience.
Brand Building Lessons Learned At Spark.Me Conference
January 29, 2019
Matt Lambert Blog
Topics: Brand Delivery, Brand Touchpoints, Business, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn, great brands start inside, keynote speaker, keynote speaker on brand-building, Spark.me, Matt Lambert blog, Spark dot me, branding keynote speaker, montenegro marketing conference
Denise Lee Yohn, a brand building expert, recognized that strong, healthy brands are strong and healthy internally first.
Key to Brand Success Is To Examine Organizational Culture
January 16, 2019
Samsung Newsroom
Topics: Corporate Culture, Business, Culture, Marketing
Keywords: brand-building, organizational culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture, Samsung Newsroom interview Denise Lee Yohn
How did the leaders who created great organizations create their own brands? And how was the organizational culture that led to the brand’s success created and shared? Here are trustworthy answers to the questions from author Denise Lee Yohn.
Great Ideas: FUSION By Denise Lee Yohn
January 9, 2019
The Growth Faculty
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand-building, employee engagement, Denise Lee Yohn interview, organizational culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, brand types, The Growth Faculty interview
In our interview with Denise Lee Yohn, we learned key lessons from her 25 years’ experience helping companies accelerate their growth by building strong brands.
The ‘Frozen Middle’ Can Make Or Break a Compliance Program
January 8, 2019
The FCPA Blog
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture and compliance, Denise Lee Yohn on FCPA Blog, middle manager engagement, culture roadmap
Denise Lee Yohn is a go-to expert on brand-building for national media outlets. She’s also a popular speaker and consultant, and an influential writer. I talked to her about her 2018 bestseller, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
The Top 20 CX Articles of 2018
December 28, 2018
Usabilla Blog
Topics: Customer Experience, Business
Keywords: customer centricity, customer-centric culture, usabilla blog, top CX articles, top articles on customer experience, Denise Lee Yohn article, CX data, customer driven culture
Do you ever feel overwhelmed by the immense amount of CX data? How do you aggregate all of it, and even then, how do you make it actionable? HBR’s Denise Lee Yohn provides a great step-by-step guide to deal with these issues
The 30 Best Business Books of 2018
December 21, 2018
Soundview Executive Book Summaries
Topics: Corporate Culture, Brand Delivery, Leadership
Keywords: business book best seller, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books, best books 2019, recommended books 2019, Soundview Summaries book recommendation
As you know, every year we scour through thousands of business books and select the titles that we believe have the ideas and concepts that are instrumental to the professional development of our subscribers.
13 Holiday Reading Recommendations from 2018’s Popular Authors
December 14, 2018
Topic: Business
Keywords: recommended reading, Denise Lee Yohn books, best books 2018
We asked the authors of some of this year’s most popular LinkedIn Weekend Essays to share with us the best book they read in 2018. From marketing pro tips to Arabic horror fiction, here are their favorites.
Best Customer Experience Books of 2018
December 5, 2018
eglobalis
Topics: Customer Experience, Brand Experience
Keywords: Denise Lee Yohn book, customer experience books, Best CX books, best business books 2019, top business books 2019, recommended reading 2019, CX books
Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies by the always smart, generous and charming Denise Lee Yohn.
Ten Retail Brands to Watch in 2019
December 5, 2018
Chain Store Age
Topics: Restaurants and Retail, Business, Marketing
Keywords: retail trends, Denise Lee Yohn in Chain Store Age, top retail brands 2019, top restaurant brands 2019, top retail companies 2019, top restaurant companies 2019, restaurant trends, brand to watch in 2019
Brand-building consultant and author Denise Lee Yohn has released her annual Brands to Watch list — the brands that she will be keeping her eye on in the coming year. There are 26 companies on the list (one for each letter of the alphabet), with retail and restaurant brands accounting for 10 of the spots. Here is Yohn’s take on the top 10 brands
Best Two Chapters I Read In 2018
December 5, 2018
Gazelles
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn book review, Gazelles book recommendation, Verne Harnish book recommendation, employee experience book, employee engagement book, human resources book, best book of 2018, best business book 2018
Go right to Chapters 5 & 6 in Denise Lee Yohn’s new book Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies (https://amzn.to/2Po3t9o). Finally, a book that details how to pivot the HR dept. into a true Employee Experience (EX) function and includes practical approaches, rituals, and artifacts.
Leveraging Thought Leadership With Peter Winick – Episode 73 – Denise Lee Yohn
December 4, 2018
Thought Leadership Leverage
Topics: Business, Leadership, Marketing
Keywords: Denise Lee Yohn interview, book writing tips, Peter Winick interview, thought leadership marketing, thought leadership strategy, how to write a book, how to become a professional speaker, writing a book, getting your book published
Peter welcomes Denise Lee Yohn, brand building expert and author of “Fusion” and “What Great Brands Do”. Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
Employee Experience Essentials
December 4, 2018
ATD Association for Talent Development
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, employee experience, workforce engagement, Association for Talent Denise Lee Yohn, talent strategies
“Employee experience and employee engagement are related, but the former is the means to the latter,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Inside the Longlist: Marketing & Sales 2018
November 29, 2018
800-CEO-READ
Topics: Corporate Culture, Brand Delivery, Business, Culture, Marketing
Keywords: Denise Lee Yohn book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, best business books 2018, 800 CEO READ Best Business Books, 800 CEO READ book review, top business books 2018, book recomendations 2018
The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these “two atomic nuclei” of business together to align your organization and power growth.
Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences
November 28, 2018
emarsys
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Experience, Brand Touchpoints, Employee Engagement, Marketing
Keywords: Denise Lee Yohn interview, retail trends, retail marketing trends, customer experience trends, future of retail, employy experience customer experience, emarsys interview, retail tech trends
Seasoned brand leadership and marketing leader Denise Lee Yohn joins the show to dish out insights on retail marketing leadership, common challenges to tech adoption, and customer experience, innovation, and more
How To Improve Customer Experience: 2019 Trends, Strategy, & Examples
November 27, 2018
HotJar
Topics: Customer Experience, Employee Engagement
Keywords: customer experience trends, Denise Lee Yohn customer experience, customer experience employee engagement, customer experience employee experience, customer experience culture, customer experience report, customer experience insights
Employees can and will only deliver experiences to customers that they experience themselves. — Denise Lee Yohn – Brand Leadership Expert and Author of FUSION
Rainmaker’s Roundup: Interview with Denise Lee Yohn
November 15, 2018
Rainmaker TV
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Rainmaker's Roundup, Mark Iorio Interview
Are you interested in building a unique Brand and Culture for your business? Denise Lee Yohn is a Brand Leadership Expert, Speaker and Author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise causes us to change our fundamental thinking on Brand and Culture.
Episode 48: The Importance of Using Specific Words in External and Internal Communications
November 13, 2018
Experience This Podcast
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn interview, culture-building, FUSION book review, The Experience This Podcast interview, employee brnad engagement, workplace culture and brnad identity
Denise Lee Yohn’s new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” offers a unique perspective on how a company’s employee culture must be tied to the external brand image.
The 2018 800-CEO-READ Business Book Awards Longlist
November 8, 2018
800-CEO-READ
Topic:
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, 800 CEO Read best books, best business books 2018, recommended business books, best business book awards
The books of 2018 have been as helpful in challenging business at this inflection point in our history as it has in championing new approaches and ideas to move it forward.
What A Great Brand Can Do For Your Organization
November 8, 2018
Troy Media
Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership, Marketing
Keywords: What Great Brands Do, Denise Lee Yohn interview, brand-building strategy, FUSION, Troy Media inteview, Canada's Business interview, brand-building books
Author Denise Lee Yohn talks about developing an emotional, meaningful, valuable connection with customers and employees.
Best Business Books 2018: Marketing
November 5, 2018
strategy+business
Topics: Corporate Culture, Business, Culture, Leadership, Marketing
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building, best business books 2018, best marketing books 2018, best business books strategy+business, recommended business books
Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.
Marketing Expert’s Epiphany: Brand Success Depends on Culture
October 29, 2018
Engagement Strategies Media
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: corporate culture, Denise Lee Yohn interview, employee engagement strategy, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, customer-centricity, customer-centric culture
To Denise Lee Yohn, culture is the foundation of successful brands, and sustainable success belongs to organizations that learn how to make the connection.
15 Influencers Changing the CX Game
October 25, 2018
Digital Adoption 101
Topic: Customer Experience
Keywords: CX influencers, CX leaders, WalkMe, customer experience speakers
Denise Lee Yohn is a brand leadership expert and sought-after writer for her well known publications. She has made a name for herself by using her talents to help brands achieve ultimate success.
From Fast To Fancy: Qsrs Go Upscale To Compete With Fast Casual
October 15, 2018
Restaurant Dive
Topics: Restaurants and Retail, Brand Extensions, Innovation
Keywords: restaurant branding, brand extension, brand evolution, fast food brand strategy, fast food customer experience, restaurant customer experience, QSR upscale, fast casual vs. fast food
The Cantina concept is a significant shift from Taco Bell’s smaller, traditional fast food concept that dates back to 1962. But Denise Lee Yohn, brand leadership expert and author of “What Great Brands Do,” said such an approach makes sense for this brand specifically.
Culture Is Key to Brand Building
October 8, 2018
ANA
Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement, Marketing
Keywords: employee engagement, corporate culture, employee brand engagement, workplace culture, brand and culture, marketing and HR, CMO culture, marketing and culture, EX and CX, employee experience and customer experience
“Brand and culture should be tightly integrated and aligned; you need to have a mutually reinforcing relationship between the two,” says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Pre-Launch News Roundup for Scramble
September 28, 2018
Liquid Agency Blog
Topics: Brand Strategy, Business, Culture
Keywords: Marty Neumeier Denise Lee Yohn, SCRAMBLE book, What Great Brands Do book, FUSION book
Denise Lee Yohn burst on the scene with What Great Brands Do, a book that gives leaders a full set of principles and tools to build world-class brands.
After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort
September 19, 2018
AdWeek
Topics: Brand Touchpoints, Business, Marketing, Social Responsibility
Keywords: corporate social responsibility, csr, brand involvement in relief efforts, Hurricane Florence relief
According to brand expert Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, these corporations have good reason to proceed with caution.
HBR Feature: It’s Brand Engagement, Not Just Employee Engagement, That Counts
September 18, 2018
Engagement Strategies Media
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee culture, corporate culture, employee brand engagement, workplace culture, Enterprise Engagement Association, engagement strategies media, workforce engagement
In a recent Harvard Business Review article, ‘Engaging Employees Starts With Remembering What You’re Your Company Stands For,’ brand consultant and author Denise Lee Yohn argues that engagement has little value unless it connects employees to the brand. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement – what the EEA calls Enterprise Engagement.
Book Review: Compliance Lessons of Fusing Brand and Culture
September 5, 2018
Compliance Week
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: corporate culture, business book review, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Richard Bistrong, compliance culture
Denise Lee Yohn, in a wonderful work, “Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies,” sets out a compelling proposition on how we can inspire our employees, just as much as our customers, in our branding initiatives.
Value Statement: Defining the Heart of Your Company
August 31, 2018
Process.St
Topics: Business, Leadership
Keywords: corporate values, core values, vision statements, value statements, values statement
Brand expert Denise Lee Yohn recommends five words in particular to completely ban from the statement altogether:
LEE-Adding the Way in Brand Leadership!
August 29, 2018
Brand Knew
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: Denise Lee Yohn interview, What Great Brands Do interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand and culture
Prolific Writer, Speaker, Consultant. Denise Lee Yohn has over the years dismantled conventional norms and articulated her own code on how to achieve true brand leadership.
Marketing Is Culture. Culture Is Marketing.
August 28, 2018
Ron Immink Blog
Topics: Corporate Culture, Business, Culture, Employee Engagement, Marketing
Keywords: brand building, Denise Lee Yohn book review, culture-building, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies review, culture & marketing, culture & brand
Culture is the new marketing.
To Get Customer Experience Right, Marketers Should Think About Employee Experience Too
August 24, 2018
CNBC
Topics: Customer Experience, Corporate Culture, Employee Engagement, Marketing
Keywords: customer experience, Denise Lee Yohn on CNBC, #CX, employee experience, EX, employee enagagement, marketing and customer experience, employee experience design, Adobe CX & EX, Airbnb EX
A marketer’s primary focus is on the customer, but delivering the right customer experience means thinking about employees first.
Why September Is the Perfect Time to Focus On Employee Experience
August 22, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, employment experience
Denise Yohn, a branding expert and contributor to HBR provides a great case study on how she helped define the employee journey for one of her clients.
Nike, Women and Retail’s Big Corporate Culture Problem
August 20, 2018
Retail Dive
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn interview, brand-culture fusion, Nike corporate culture, Nike culture crisis, retail industry culture, retailer corporate culture, retailer workplace culture, brand and culture alignment, brand and culture integration
As culture and brand leadership expert Denise Lee Yohn notes, the retail industry as a whole has a culture problem.
Denise Lee Yohn on the Marriage of Brand and Culture
August 14, 2018
Better Than Before Podcast
Topics: Corporate Culture, Brand Identity, Brand Strategy, Culture, Leadership
Keywords: Denise Lee Yohn interview, branding podcast, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Tony Richards podcast, Better Than Before podcast, Leadership podcast, culture podcast
Tony Richards interviews Denise Lee Yohn, Brand Leadership Expert, on how integrating brand and culture powers businesses.
Firm Culture As Your Competitive Recruiting and Engagement Advantage
August 7, 2018
Law.com
Topic:
Keywords: corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, law firm culture, attorney culture, professional services culture
Denise Lee Yohn, in her 2017 Harvard Business Review article, “Why Your Company Culture Should Match Your Brand,” points out “how you operate on the inside should be inextricably linked with how you want to be perceived on the outside.”
What’s In It For Me? Harness The Power Of Fusing Brand With Culture.
August 5, 2018
Blinkist
Topics: Corporate Culture, Business, Culture
Keywords: corporate culture, workplace culture, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion, Blinkist Daily, FUSION on Blinkist, Denise Lee Yohn on Blinkist
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
Culture, Brand & the Board
August 1, 2018
Directors & Boards
Topics: Corporate Culture, Business, Culture, Leadership, Strategy
Keywords: culture and brand, culture leadership, board of directors & corporate culture, board of directors & workplace culture, culture and strategy, culture risk
What You Need To Know About Ralph Nader’s Crusade To Save Southwest’s Nuts
July 24, 2018
Forbes
Topics: Customer Experience, Brand Communication, Brand Touchpoints, Business
Keywords: Southwest peanuts, Ralph Nader Southwest, Southwest brand identity, Southwest customer experience
“Southwest has such a distinctive, powerful identity that one small change won’t detract from it,” says brand expert and fellow Forbes contributor Denise Lee Yohn.
How to Integrate Brand and Culture (and Why You Should)
July 19, 2018
Marketing Profs
Topics: Corporate Culture, Culture, Employee Engagement, Marketing, Small Businss
Keywords: employee engagement, employee culture, corporate culture, Denise Lee Yohn interview, small business culture, brand and culture, MarketingProfs podcast, Marketing Smarts podcast, Kerry O'Shea Gorgone podcast, marketing and HR, B2B culture
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.
From Both Sides: How Employers and Employees Can Increase Employee Engagement
July 19, 2018
Bob the BA Blog
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: Denise Lee Yohn, employee engagement, employer branding, employee brand engagement
Brand leadership expert Denise Lee Yohn highlights three dimensions of actively engaged employees.
How Much Does Culture Matter In Branding?
July 17, 2018
Retail Dive
Topics: Restaurants and Retail, Corporate Culture, Business, Culture
Keywords: corporate culture, Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, retail culture, brand-culture fusion, retail workplace culture, RetailDive
Culture and brand ought to go hand in hand, argues Denise Lee Yohn in her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.”
From Denise Lee Yohn: Storytelling Isn’t Enough
July 13, 2018
Wally Bock's The Writing Edge
Topics: Brand Communication, Marketing
Keywords: storytelling, Wally Bock The Writing Edge, book writing
Every week I pick two posts from the web’s multitudes that will help you do that. This week I’m pointing you to posts on storytelling for business.
How Integrating Brand and Culture Powers The Biggest Companies
July 13, 2018
Business Elevation Show
Topics: Corporate Culture, Business, Culture
Keywords: Denise Lee Yohn interview, FUSION interview, Business Elevation podcast, Business Elevation Show, Chris Cooper podcast, Chris Cooper show, culture-building interview
Join us this week as Denise Lee Yohn helps us to crack the code on culture-building!
Nike Knows What Angelenos Like To Buy. Its New Data-Driven Store Will Stock Those Products
July 12, 2018
L.A. Times
Topics: Restaurants and Retail, Customer Experience, Innovation
Keywords: retail customer experience, Ron White Los Angeles Times, Nike concept store, Nike retail strategy, Nike retail innovation, Nike by Melrose, Nike store in Los Angeles, Nike digital retail, retail personalization
Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences. Denise Lee Yohn, an author and retail brands expert expects the store will be a hit.
Is Your Culture Your Brand?
July 11, 2018
Retail Wire
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, Denise Lee Yohn interview, workplace culture, culture-building, FUSION
In her new book, “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies,” Denise Lee Yohn said companies typically delegate brand-building to marketing and culture-building to human resources, “and never the two shall meet. That creates a big gap between how a company wants to be perceived and how it really is.”
The Best Business Books of 2018
July 9, 2018
Bookbub
Topics: Corporate Culture, Business, Culture
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, business book recommendations, bookbub best business books, best business books of 2018
We collected some of the best business books 2018 has brought us so far to give you that extra pep you need to follow-through with your career goals.
This Week In Small Business
July 2, 2018
Susan Solovic Blog
Topics: Restaurants and Retail, Brand Touchpoints, Small Businss
Keywords: trader joe's, retail customer experience, grocery store trends, Trader Joe's strategy
In her Forbes article, Denise Lee Yohn details six surprising facts that explain the secrets to the success of Trader Joe’s.
Is Your Culture Your Brand?
June 27, 2018
Knowledge@Wharton
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand building, Denise Lee Yohn on Knowledge@Wharton, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, culture-building
Take a peek behind the curtain at Amazon, Southwest Airlines and other hugely successful companies and you’ll find one thing they have in common: They blend their workplace culture with their brand so seamlessly that one is indistinguishable from the other. In her new book, Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies, brand-building expert Denise Lee Yohn explains how companies of any size can achieve success if leaders follow the right steps towards integrating their brand with their culture.
Book Review: ‘Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies’ by Denise Lee Yohn
June 22, 2018
San Francisco Review of Books
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Robert Morris book review, business book review, branding book review, Denise Lee Yohn book review, FUSION book review, San Francisco Review of Books, culture book review
In this book, Denise Lee Yohn explains persuasively that fully integrating a brand and culture can produce meaningful, powerful results that affect and entire business.
Did Intel Go Too Far in Forcing Out CEO Brian Krzanich?
June 21, 2018
CNBC Power Lunch
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Brian Krzanich resignation, Intel CEO resignation, Intel CEO fired, Denise Lee Yohn in CNBC, board of directors culture, Intel core values, Intel employee policies, no fraternization policy
Joanne Lipman, “That’s What She Said” author, and Denise Yohn, “What Great Brands Do” author, discuss whether Intel went too far in forcing the resignation of CEO Brian Krzanich following revelations he had a consensual relationship with an Intel employee.
Spark.me 2018 – Interview with Denise Lee Yohn
June 18, 2018
Business Magazine Albania
Topics: Brand Delivery, Business
Keywords: Denise Lee Yohn interview, Spark.Me conference, Montenegro conference, Business Magazine Albania interview, Fiorela Jaupi interview, brand-building interview
Interview by Fiorela Jaupi with Denise Lee Yohn, speaker at Spark.me conference, about brand-building.
Heady Cocktail
June 17, 2018
Business Today
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: business book review, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture leadership, FUSION book review, book on corporate culture, book on workplace culture, book on Amazon culture, recommended business book
Through examples of some of the world’s most valued companies, the author illustrates how business leaders can achieve the brand-culture alignment.
A Battle For World Cup Supremacy Happens Off The Pitch
June 14, 2018
NPR Marketplace
Topics: Brand Communication, Marketing
Keywords: Adidas sponsorship, Nike vs. Adidas, World Cup sponsorship, World Cup advertising, Denise Lee Yohn on NPR, Nike sponsorship, Nike advertising, Adidas advertising
Denise Lee Yohn, author of “What Great Brands Do,” said there’s an irony here. “The World Cup is supposed to be about soccer, but it’s really about these two brands.”
Use Brand to Attract Top Talent: Q&A With Denise Lee Yohn
June 14, 2018
ATD Association for Talent Development
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: brand-building, employment branding, employer branding, brand culture alignment, brand culture integration, brand-culture fusion, culture-building, brand talent acquisition, Denise Lee Yohn on ATD, Association for Talent Development interview, talent culture strategy
I spoke with brand expert Denise Lee Yohn to get her insights on the connection between culture and brand.
5 Effective Ways to Invest in the Middle
June 6, 2018
Business.com
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, middle managers, culture-building, culture leadership
Branding and culture expert Denise Lee Yohn explains that middle managers, “wield the most influence on employees’ daily experiences,” due to their frequent interactions with direct reports.
Why This Tech Company Gives Employees $1,500 To “Try Something New”
June 5, 2018
Fast Company
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee culture, organizational culture, workplace culture, culture-building, Qualtrics experience bonus, Qualtrics employee engagement, Qualtrics culture, employee perks, employee bonus, Denise Lee Yohn in Fast Company
Before you offer a unique perk, it’s important to know why you’re doing it as it won’t necessarily improve culture, says Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Fusion: Integrating Brand and Culture
June 5, 2018
Culture Talk
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee culture, Denise Lee Yohn interview, brand-culture fusion, culture-building, Amazon culture, CultureTalk interview, Cynthia Forstmann interview, Natura culture
Last month, I had a chance to welcome Denise Lee Yohn to our latest episode of CultureTalk at Work. Denise is an author, speaker, and consultant on building great brands and enduring organizations. The interview that follows is based on Denise’s latest book, titled, Fusion, How Integrating Brand and Culture Powers the World’s Greatest Companies which was just released.
Sweetening the Pot
June 1, 2018
Contagious
Topics: Brand Communication, Brand Delivery, Brand Extensions, Brand Strategy, Design, Marketing
Keywords: Chobani brand strategy, brand extension, chobani marketing strategy, chobani business strategy, denise lee yohn in contagious magazine, lifestyle brand strategy, chobani rebranding
‘It was not only a terrlfic product,’ savs brand leadership consultant Denise Lee Yohn. ‘It synced nicely with the food trends and food demand that customers had.”
Highlights of the Spark.me 2018
May 28, 2018
Total Montenegran News
Topics: Brand Communication, Brand Delivery, Brand Strategy, Business
Keywords: branding speaker, Denise Lee Yohn speaker, keynote speaker, brand-building speaker, Spark.me, Montenegro conference, Montenegro branding, Vladimir Vulic, digital marketing conference
We made efforts to bring the best and most famous speakers of the business including Denise Lee Yohn (Branding expert, consultant and author of several bestsellers).
‘Tis the Season to be Spending?
May 23, 2018
Economic Times
Topics: Restaurants and Retail, Marketing, Sales
Keywords: retail shopping trends, holiday shopping season, retail sales strategy, consumer shopping trends, Black Friday sales trends
In an article in HBR.org ‘Why Retailers Should Retire Holiday Shopping Season’, Denise Lee Yohn argues that the consumer is becoming more aware of the traps of shopping frenzy.
Brand Culture
May 21, 2018
Extraordinary Podcast
Topics: Corporate Culture, Brand Strategy, Culture
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, Denise Lee Yohn podcast, Tobias Dahlberg podcast, Extraodinary podcast
Listen to the great Denise Lee Yohn on Extraordinary with Tobias Dahlberg explain how to solve perhaps the most challenging area of brand building, i.e. Brand Culture.
It Is All About Power
May 18, 2018
Topics: Corporate Culture, Business, Culture, Small Businss
Keywords: Denise Lee Yohn book review, brand and culture, FUSION book review, The Telegraph India book review, book for entrepreneurs, book for start-ups
FUSION: HOW INTEGRATING BRAND AND CULTURE POWERS THE WORLD’S GREATEST COMPANIES (Nicholas Brealey, Rs 499) by Denise Lee Yohn could turn out to be immensely helpful for budding entrepreneurs.
How to Build a Rockstar Brand
May 17, 2018
Convene
Topics: Corporate Culture, Business, Culture, Marketing
Keywords: What Great Brands Do, association branding, PCMA Convene magazine, PCMA Education Conference, Denise Lee Yohn branding speaker, conference branding, meeting planner branding
Denise Lee Yohn — author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and a new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — will bring that passion about brands to Cleveland and the PCMA Education Conference audience as the Opening Main Stage speaker on June 11. She recently spoke with Convene about how she will outline the steps to building a strong brand in order for associations and organizations to manage today’s challenges.
Chobani’s Quest for a Bigger Pot
May 16, 2018
Contagious
Topics: Brand Value, Brand Communication, Brand Strategy, Brand Touchpoints, Marketing
Keywords: Chobani brand strategy, chobani re-branding, chobani competitive positioning, chobani evolution, Hamdi Ulekaya strategy, Denise Lee Yohn in Contagious, James Swift chobani
‘The benefits are that your brand is not commoditised and you’re not always competing on price,’ says brand leadership consultant, Denise Lee Yohn.
20 New Marketing & Communications Books Worth A Look
May 11, 2018
Topics: Customer Experience, Corporate Culture, Business, Marketing
Keywords: Denise Lee Yohn book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, LinkedIn best books, LinkedIn book recommendations, Matt Bergman book recommendations
It’s been a great year for business books, especially when it comes to marketing, public relations, CX, sales, strategic communications, etc. Below please find a list of twenty titles published over the past ninety days that deserve a look.
Denise Lee Yohn On The Power Of Organizational Fusion: An Interview By Bob Morris
May 8, 2018
Blogging on Business
Topics: Corporate Culture, Business, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, Bob Morris book review, Bob Morris interview, brand culture alignment, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand culture integration, brand-culture fusion
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.
The Fusion Of Brand And Culture With Denise Lee Yohn
May 8, 2018
CTS Service Solutions
Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Culture, Employee Engagement
Keywords: Denise Lee Yohn interview, brand authenticity, Adam Toporek interview, Customers That Stick Interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, core values, brand-culture fusion
In this fun, wide-ranging discussion, Denise and Adam cover how culture building is hard work. Culture is more than just slogans and posters and requires leaders with vision.
Finding The Purpose Of Your Business
May 7, 2018
Brandtalk
Topics: Brand Strategy, Culture, Marketing
Keywords: brand purpose, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, overarching purpose, Kevin Walker, company purpose, company mission statement, business purpose
First of all, I want to recommend a new book by Denise Lee Yohn, Fusion – How Integrating Brand and Culture Powers the World’s Greatest Companies. Denise is a leading thinker on branding and her observations on brand/culture fusion are definitely worth your time. T
A Macy’s Story: Takeaways From Chain’s Purchase Of Concept Shop Story
May 3, 2018
Advertising Age
Topics: Restaurants and Retail, Brand Experience, Marketing, Strategy
Keywords: Macy's Story, Macy's pop-up shop, Macy's customer experience, Rachel Shechtman and Macy's, Macy's acquisition, Story customer experience, department store innovation
“This gives Macy’s a testing ground for new products and brands they might be able to bring into their store,” says Denise Lee Yohn, a branding consultant and author of “What Great Brands Do.”
Brand Building Tips From This Year’s Spark.Me Speakers
May 3, 2018
Ivana Ćirković Blog
Topics: Brand Delivery, Brand Strategy, Business
Keywords: branding speaker, Denise Lee Yohn speaker, Spark.Me conference, marketing conference in Montenegro, brand-building speaker
Take a look what Mark Schaefer and Denise Lee Yohn have to say about building a great strong brand.
Proposta De Valor Da Marca: 5 Tipos Benefícios Que As Marcas Podem Oferecer
May 3, 2018
Marketing Campus
Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing
Keywords: brand strategy, brand differentiation, brand types, Marketing Campus, brand dimensions, brand attributes
A well-structured brand comprises both the tangible and the intangible dimensions and can offer a number of benefits to the user. In this article we will present 5 major categories of benefits that a brand can offer.
FUSION, Featuring Denise Lee Yohn
April 24, 2018
Utter Brilliance Podcast
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Denise Lee Yohn interview, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, Utter Brilliance podcast, Marisa Keegan podcast
Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.
5 Top Customer Service Articles For The Week Of April 23, 2018
April 23, 2018
Shep Hyken's Customer Service Blog
Topics: Customer Experience, Brand Experience, Culture, Customer Service, Employee Engagement
Keywords: employee engagement, Shep Hyken blog, Denise Lee Yohn customer experience, CX engagement, Shep Hyken recommendations, Denise Lee Yohn customer service
I’m a big fan of Denise Lee Yohn. She is a branding expert, and now she shares some insights on creating superior customer experience, which starts with the self-motivation of great employees.
For CEOs in Crisis, Starbucks Offers an ‘Instructive Playbook’
April 18, 2018
CNBC
Topics: Restaurants and Retail, Brand Communication, Leadership
Keywords: Denise Lee Yohn on CNBC, Starbucks Philadelphia men, Starbucks Kevin Johnson, Starbucks crisis communications, Starbucks leadership
“These steps provide an instructive playbook for other leaders facing crises like this,” Denise Lee Yohn, a brand leadership consultant, told CNBC via email.
Forbes: 2018 Will Be the Year of Employee Experience
April 17, 2018
Holistic
Topics: Customer Experience, Brand Experience, Business, Marketing
Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Holistic platform
Author, speaker, consultant, and Forbes contributor Denise Lee Yohn echoed the importance of EX in her article, 2018 Will Be the Year of Employee Experience.
They’re in Your Store; You’re in Their Corner. Show Consumers You Care and They’ll be Back
April 15, 2018
Experian
Topics: Restaurants and Retail, Customer Experience, Brand Touchpoints, Marketing
Keywords: retail customer experience, retail customer service, Joan Voight, Denise Lee Yohn in Experian, Experian blog, personal customer service
“Retail brands can show that they truly care about their customers and their lives in big and small ways – including offering value-added services,” says Denise Lee Yohn, retail and brand consultant.
The Writing Edge for Business Writers: 4/13/18
April 13, 2018
Wally Bock's The Writing Edge
Topic: Business
Keywords: Denise Lee Yohn book, Wally Bock The Writing Edge, book writing tips, book publishing tips, author tips, book launch tips, successful book launch
Every week I point you to articles and blog posts that I think will teach you something or spark an idea or two. The posts are about the intertwined tasks of reading and writing.