Your Human Resources and Compliance/Risk/Ethics departments might not be the first to come to mind when you think about culture-building, they can – and should – influence it significantly. And they are only two of the many groups within your organization that must be engaged in culture-building. As a leader, you may spearhead the definition […]
Are you cancelling your conference? Postponing an event? Re-thinking your approach to in-person learning and development programs? I would like to help you navigate the disruption and uncertainty caused by the coronavirus and the restrictions that have ensued. I understand that just because you aren’t gathering people together doesn’t mean that your need to equip […]
Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, a success. Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year. This recap of the launch […]
In a previous post, I introduced the nine brand types that all brands fall into. I explained that in my years of experience working on a broad range of brands, I found that, although no two brands share the exact same brand identity, there are really only nine general brand types. This post is about […]
Today I’m excited to introduce the FUSION Discussion Guide, a companion piece to my latest book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. It’s free and downloadable here. […]
Most people readily agree that self-help works for individuals, but does self-help work for business teams? Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the Brand and Culture Alignment Toolkit (BCAT) and they’ve successfully taken more than 1500 participants in groups of all kinds and sizes through a […]
Writing a book can be tedious and grueling at times. Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart. But one of the hardest parts of writing a book is choosing a […]
The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available! Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.* Here’s […]
Early results from the Brand-Culture Fusion Assessment show that the workplace culture at many organizations isn’t aligned with their desired brand identities. In other words, many companies aspire to be perceived a certain way, but the way they operate doesn’t support that aspiration. […]
In my new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that brand-culture fusion — the full integration and alignment of external brand identity and internal organizational culture — explains the success of the world’s greatest companies including the ones we’ve admired for years such as Southwest Airlines and […]