In a previous post, I introduced the nine brand types that all brands fall into. I explained that in my years of experience working on a broad range of brands, I found that, although no two brands share the exact same brand identity, there are really only nine general brand types. This post is about […]
Today I’m excited to introduce the FUSION Discussion Guide, a companion piece to my latest book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. It’s free and downloadable here. […]
Most people readily agree that self-help works for individuals, but does self-help work for business teams? Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the Brand and Culture Alignment Toolkit (BCAT) and they’ve successfully taken more than 1500 participants in groups of all kinds and sizes through a […]
Writing a book can be tedious and grueling at times. Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart. But one of the hardest parts of writing a book is choosing a […]
The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available! Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.* Here’s […]
Early results from the Brand-Culture Fusion Assessment show that the workplace culture at many organizations isn’t aligned with their desired brand identities. In other words, many companies aspire to be perceived a certain way, but the way they operate doesn’t support that aspiration. […]
In my new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that brand-culture fusion — the full integration and alignment of external brand identity and internal organizational culture — explains the success of the world’s greatest companies including the ones we’ve admired for years such as Southwest Airlines and […]
My new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, has only been out for a couple of weeks now but it’s already looking like a great success. It’s gotten nearly 50 reviews with a 4.9 rating and been the #1 new release in a couple of categories on Amazon. And […]
Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review. Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes. Adobe […]
It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!! Get your copy here. Check out this introduction: […]