Welcome to a New Era of Brand-Building

Social media influencers and AI platforms are changing the way we connect with customers; they are also changing the way we use brands.

Today brands are not only marketing outputs and strategic inputs. They are – or at least they should be – cultural cornerstones.

Here is why.

related:

• Prepare Your Culture for a Recession
• Assess Brand-Culture Fusion At Your Organization
• FUSION:  How Integrating Brand and Culture Powers the World’s Greatest Companies

brands, culture, brand building, branding, FUSION, organizational culture