The principles in my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest can be applied to employees, employee experience, and employee engagement. For example, in WGBD, I explain that Great Brands Avoid Selling Products. Instead of simply focusing on selling products or services to customers, great brands […]
In this, the last in my series of leadership lessons learned from popular TV shows, we learn from Yellowstone. John Dutton and the cast of characters from the fictional Montana ranch show us that leading doesn’t always involve what we think it does. We learn that when it comes to motivating employees, it depends less […]
Ted Lasso, the leading character in the popular Apple+ series by the same name, provides an excellent model of exceptional organizational leadership. The leadership lessons from Lasso are about coaching, changing, and character-building. My new Smartbrief on Leadership video explains how Lasso shows what great leaders do — take a look! related: Lesson from Succession: […]
It’s one thing to know there is a link between culture and performance – it’s another to prove it, much less to quantify and track it. In my new article on LinkedIn, Link Culture to Performance Through Metrics, I share about a report that provides tools and frameworks for culture measurement. Enjoy! related: Assess Brand-Culture […]
Succession, the popular show on HBO, conveys helpful business insights including the importance of you using your own product. As a business leader, you must personally and regularly undergo the entire customer experience of your company as an actual customer would. This will help focus your attention on the most important aspects of your business, […]
To change your strategy – your what – you need to change your how – your culture. And you need to change your culture first – because your culture is what will ensure your organization is able to execute on your strategy. In my new Brand+Culture Series post on LinkedIn, I show how to use […]
It’s been said that the true test of leadership is how well you function in a crisis. This seems particularly apt today, given all the layoffs that many leaders have had to undertake recently. We’ve seen some of the worst examples of leadership recently. But there is a better way. Leaders who respect, care for, […]
Social media influencers and AI platforms are changing the way we connect with customers; they are also changing the way we use brands. Today brands are not only marketing outputs and strategic inputs. They are – or at least they should be – cultural cornerstones. Here is why. related: Prepare Your Culture for a Recession […]
If you’re struggling to build a cohesive company culture, you’re not alone. Where and how people work varies so much now that culture-building seems more difficult than ever. Instead of trying to control or quash the different directions your culture seems to be headed, provide clarity and focus to the variations. In this Smartbrief on […]
Are you looking for how to improve customer experience (CX)? New technologies such as personalized search or AI-powered text analytics hold great promise for improving CX. But technology alone isn’t enough. The most important, and perhaps most surprising, improvement to CX has little to do with technology — it’s improving employee experience (EX). In fact, […]
Sign up to receive an update each time a new blog post is published.