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Brand power comes from keeping – not only making – promises.  And to keep your brand promises, your brand and culture must be aligned and integrated.   In other words, brand-building requires brand-culture fusion. But a recent HBR article by Roger L. Martin, former dean of the Rotman School of Management, and a couple of LinkedIn […]

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“Know thyself.”  For centuries, this has been the motto of great leaders.  Now, here’s a tool that helps you do just that.  It’s a new twist on a SWOT analysis that will help you uncover new insights about yourself. Instead of looking at Strengths, Weaknesses, Opportunities, and Threats to your company, look at your Self, […]

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Celebrating my 20th anniversary of being an independent practitioner! As I reflect on my journey, I’m convinced that “culture” is as important for solopreneurs, coaches, and freelancers as it is for companies of thousands. Check out my thoughts on brand-culture fusion and why it matters for people who are self-employed. Let me know what you […]

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Mentoring is a valuable path toward growth and development. A mentor can share insights from their expertise and experiences to help you grow and develop – and being a mentor can help you achieve clarity and focus as you reflect on your own development. A few pointers to get the most out of mentoring: Start […]

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Your core values can’t simply be words on your website or on a poster in your office; they must be used.  Learn how Amazon uses its core values in my new post on LinkedIn:  Do You Use Your Core Values Or Just Talk About Them? related: Do Your Core Values Have Teeth? Fusion: How Integrating […]

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A lot of wisdom that helps teams wins on the football field also helps leaders win in business. Take for example “look the ball into your hands.”  This speaks to the importance of follow-through, whether you’re playing a game or leading a team. My latest Smartbrief on Leadership shares some of my favorite football phrases […]

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The principles in my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest can be applied to employees, employee experience, and employee engagement. For example, in WGBD, I explain that Great Brands Avoid Selling Products.  Instead of simply focusing on selling products or services to customers, great brands […]

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In this, the last in my series of leadership lessons learned from popular TV shows, we learn from Yellowstone.  John Dutton and the cast of characters from the fictional Montana ranch show us that leading doesn’t always involve what we think it does. We learn that when it comes to motivating employees, it depends less […]

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Ted Lasso, the leading character in the popular Apple+ series by the same name, provides an excellent model of exceptional organizational leadership. The leadership lessons from Lasso are about coaching, changing, and character-building. My new Smartbrief on Leadership video explains how Lasso shows what great leaders do — take a look! related: Lesson from Succession: […]

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It’s one thing to know there is a link between culture and performance – it’s another to prove it, much less to quantify and track it. In my new article on LinkedIn, Link Culture to Performance Through Metrics, I share about a report that provides tools and frameworks for culture measurement.  Enjoy! related: Assess Brand-Culture […]


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