News media and industry experts call on Denise Lee Yohn when they want an unvarnished point-of-view on hot business issues.
Praise for What Great Brands Do
Business Book Best Seller List
“Yohn challenges readers to recalibrate their brand marketing”
“Recommend it to anyone who wants to create brand heat and product lust”
“Helpful reading for executives and managers at all levels, and it will guide the next generation of great brands”
In the News