News media and industry experts call on Denise Lee Yohn when they want an unvarnished point-of-view on hot business issues.

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Praise for What Great Brands Do

  • Business Book Best Seller List
  • “Yohn challenges readers to recalibrate their brand marketing”
  • Top 10 Marketing Books of 2014
  • “Recommend it to anyone who wants to create brand heat and product lust”
  • “Helpful reading for executives and managers at all levels, and it will guide the next generation of great brands”

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