Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
May 3, 2022
Topics: Business, Leadership
Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation
You need to do more than start with why; you need to put your why into action.
April 12, 2022
Keywords: leadership, Denise Lee Yohn on Smartbrief on Leadership, sabbath, rest, leadership practices
Everyone – whether or not you’re a person of faith – needs to sabbath to set yourself up to lead effectively
March 1, 2022
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: culture, brand leadership, leadership, employee experience, FUSION, Meta, Metamates, Employee, Mark Zuckerberg, Amazonians
Should you follow Meta and adopt a novel way to refer to your employees, like Metamates?
February 8, 2022
Topics: Customer Experience, Business, Customer Service, Leadership
Keywords: customer insights, leadership, Denise Lee Yohn on Smartbrief, Customer Research, consumer research
Fresh, unique and valuable insights about how to get ahead are available to you — if you get out into the field with customers.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- The Purpose of Purpose
- how to make work work
- What Should You Call Employees?
- Is Your Customer Experience Worth It?
- Start 2022 With a Reality Check