Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Marketing Matters Now More Than Ever
January 8, 2019
Forbes
Topics: Business, Innovation, Marketing
Keywords: Peter Drucker, marketing matters, marketing vs. innovation, marketing in 2019, marketing strategy, marketing definition, marketing trends
As 2019 begins, it’s time to reclaim marketing as a key driver of business.
Leaders And Losers In The Year of Employee Experience
December 24, 2018
Forbes
Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Qualtrics experience bonus, IBM culture of education, Starbucks unconcious bias training, Hilton Hotels EX, United Airlines Core4, McDonald's complexity, Uber Dara Khosrowshahi, Amazon employee wage, Twitter organization, Nike EX
Was 2018 “The Year of Employee Experience”? Examples of companies that got it right and wrong this year show there’s still a lot of work to be done on EX.
Brands To Watch In 2019
December 4, 2018
Forbes
Topics: Brand Communication, Business, Marketing
Keywords: brands to watch in 2019, top brands in 2019, top companies in 2019, best brands in 2019, 2019 trends, 2019 business predictions
Here’s the list of brands I’ll be keeping my eye on, in my annual tradition of one brand for each letter of the alphabet.
How To Cultivate a Successful Culture
December 1, 2018
The Art of
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: culture and brand, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, The Art of Leadership
Cultivating a healthy, valuable, growth-oriented workplace culture isn’t easy. If you’re like most business leaders, you know your culture should produce a competitive advantage and improve your organization’s performance, but you don’t know how to cultivate and leverage the kind of culture you need to succeed.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”