Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

Leaders, Get Out Into The Field

November 9, 2021

Smartbrief

Topics: Employee Engagement, Leadership

Keywords: employee engagement, leadership, smartbrief on leadership, Frontline Employees, leadership habits, Denise Lee Yohn on leadership

Leaders need to get out of their offices and get into the field.

The Real Problem With the Facebook Rebrand to Meta

November 2, 2021

LinkedIn

Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing

Keywords: rebranding, brand name, Facebook rebrand, Facebook Meta

Which comes first: brand or culture?

Facebook’s Rebrand Has a Fundamental Problem

November 2, 2021

Harvard Business Review

Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing

Keywords: rebranding, Facebook rebrand, Facebook Meta, Meta name, new brand name

Facebook’s decision to rebrand is an ill-timed move but not for the reason you might think.

What Employees Want from Employers

October 12, 2021

Smartbrief

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, leadership, employee experience, EX, Employees, Great Resignation, Job Openings

Here are five essential basics that employees want: clarity, to be equipped, respect, trust and recognition.

See All

Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

See All