Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Prepare for the New Reality With a Brand Audit
June 9, 2020
Smartbrief
Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Leadership, Marketing
Keywords: brand assessment, Smartbrief on Brand Leadership, COVID 19 strategies, brand audit
In this SmartBrief on Leadership video, brand leadership expert Denise Lee Yohn explains why you need to do a brand audit now and how to do one.
Amazon Faces A Crucible Moment With Employees
June 2, 2020
Forbes
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Jeff Bezos leadership, Amazon employee engagement, Amazon employee experience, Amazon workplace safety, Amazon workplace culture, Amazon Covid-19 response, Amazon Covid-19 investment, Amazon scrutiny, Jeff Bezos vision, Amazon customer-obsession
Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company and CEO Jeff Bezos does next may determine its future.
Re-opening Playbook: Five Steps To Re-Engage Customers and Employees
May 18, 2020
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement, Marketing
Keywords: employee engagement, employee communication, post COVID 19 world, re-opening strategy, re-open post covid-19, covid-19 strategy, customer engagement, customer communication, communications playbook, re-opening playbook
As you prepare to get back to business, your operations aren’t the only thing requiring changes. You also need to update mindsets — your customers’ and your employees’. You need a Re-opening Playbook of the key steps to re-engage customers and employees.
How To Prepare for a Recession
May 13, 2020
Gravity Speakers blog
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Marketing
Keywords: brand differentiation, employee brand engagement, brand-building in a recession, COVID 19 strategies, how to prepare for recession, recession planning, recession strategies, branding in a recession, COVID-19 recession, core customers
Let’s face it – we’re headed toward an official recession. What should you do to prepare your business? Here are three strategies to prepare for a recession.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”