Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
September 8, 2020
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, organizational culture, employee experience, EX, COVID 19 strategies, smart
To ensure employees are ready and excited to give their best effort, we need to re-think EX. Check out these three recommendations for cultivating the organizational culture you need.
September 1, 2020
Strategy & Leadership
Topics: Business, Employee Engagement, Leadership, Social Responsibility
Keywords: employee engagement, corporate social responsibility, brand authenticity, employee experience, covid-19 strategy, Covid-19 leadership, corporate citizenship
Economic strain, geopolitical tensions and public health issues are challenges that will persist long after the COVID-19 epidemic has passed its initial peak.As companies learn to operate safely and effectively, public scrutiny of how they treat their workers and serve their communities will be intense.
September 1, 2020
Topics: Corporate Culture, Business, Leadership
Keywords: mission statement, Purpose of a Corporation, purpose statement, corporate purpose, single overarching purpose
Having a purpose statement doesn’t automatically translate into leading an organization purposefully — and your purpose is at risk of being pointless if you don’t do these three things.
August 11, 2020
Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing
Keywords: Denise Lee Yohn, brand strategy, branding strategy, brand differentiation, competitive advantage, brand differentiators
If you want to build a great brand, focus on being different.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Power Your Purpose
- The New Employee Experience Mandate
- Leading In Crisis
- Amazon’s Employee Engagement Opportunity
- Reopening Soon?