Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Your Brand Name Is the Promise. Your Culture Is the Proof
October 27, 2026
Topics: Corporate Culture, Brand Delivery, Brand Names, Culture
Keywords: brand naming, brand differentiation, organizational culture, brand name strategy, brand and culture alignment, AI chatbot branding
When products look interchangeable, a brand name is often the first claim of difference. AI chatbots make a vivid case study. Each name–ChatGPT, Claude, Gemini, Grok–makes a promise. Each company’s culture determines whether it’s kept.
What Gets Measured Gets Managed—But Are You Measuring the Right Things?
April 7, 2026
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: organizational culture, leadership, KPIs, business metrics, measuring business performance
More measurement is not the same as better measurement.
Amazon’s 225 Million Dollar Question: Can You Build a Great Store Without a Great Culture?
February 24, 2026
Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Experience, Employee Engagement
Keywords: customer experience, retail strategy, organizational culture, employee experience, Amazon
Amazon is brilliant at technology. That’s not what worries me about its new store.
The Brand-Culture Gap: Why 84% Care About Long-Term Brand Building But Only 36% Do It Well
January 13, 2026
Topics: Corporate Culture, Brand Delivery, Culture, Leadership, Marketing
Keywords: brand building, brand culture integration, brand-culture fusion, brand-as-business management, strategic brand management, brand building effectiveness, corporate brand strategy, operationalizing brand strategy
The organizations that get brand-building right don’t just align their culture with their brand strategy. They integrate them completely. Brand strategy and business strategy become inseparable.
Newsletters: Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”