Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

Middle Managers Are Dead; Long Live Middle Managers – How AI Is Changing Organizational Structures and Priorities
January 3, 2025
Topics: Business, Leadership
Keywords: middle managers, AI, Organizational Structure, Workforce Automation, Leadership Evolution, Managerial Burnout
AI is disrupting traditional organizational structures, raising questions about the future of middle management. While some predict its decline due to AI’s efficiency in task automation and decision-making, others argue that middle managers are more critical than ever to translate strategy, drive team collaboration, and lead change. What’s clear is that this role must adapt—and with the right tools and support, middle managers can become the central force driving AI integration and organizational success.

Operationalizing Culture: Lessons from Hostelworld’s Innovative Performance Management
December 3, 2024
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture transformation, Operationalizing Culture, Performance Reviews, Organizational Change, Hostelworld, Gary Morrison, Incompass Labs
Operationalizing a new organizational culture is key to implementing a new strategic direction. Hostelworld’s story provides a compelling example of driving the cultural transformation needed to shift their business.

Customer Centricity: It’s More Than a Mindset
September 10, 2024
Topics: Customer Experience, Corporate Culture, Business, Culture, Customer Service, Strategy
Keywords: customer experience, customer centricity, customer culture, customer centric, customer obsessed
For your company to become truly customer-centric, it takes more than wanting, thinking, or talking about it. Customer centricity requires a completely different orientation to everything you do as an organization.

Cracks in Amazon’s Foundation: The Challenges of Maintaining Core Values
August 6, 2024
Topics: Corporate Culture, Leadership
Keywords: culture, corporate culture, brand culture, organizational culture, leadership, core values, leadership principles, Amazon, Jeff Bezos, Andy Jassy
Are core values mere suggestions, subject to change when convenient, or should they be unwavering principles set in stone?
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”