Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
July 14, 2020
Topics: Corporate Culture, Brand Communication, Brand Touchpoints, Business, Culture, Social Media, Social Responsibility
Keywords: rebranding, core values, smartbrief on leadership, Aunt Jemima rebrand, Uncle Ben’s rebrand, diversity and inclusion, racism
Brands looking to speak about race or make related internal changes should first ensure they’ve heard stakeholders and examined brand values, says Denise Lee Yohn.
July 7, 2020
Topics: Brand Communication, Brand Delivery, Brand Experience, Leadership
Keywords: What Great Brands Do, leadership style, leadership strategy, leading in crisis, Covid-19 leadership, Hyundai Assurance, Jacinda Ardem elimination strategy, Nike controversy, Nike Don’t Do It, Bill Gates coronavirus warning, London Breed sick and tired, Starbucks brand personality, Lori Lightfoot personality, Andrew Cuomo personality
Great brands actually thrive amidst challenge and change, so they provide excellent models of leadership that you can adapt to hone your leadership style and strategy.
July 6, 2020
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Business, Innovation
Keywords: retail customer experience, retail CX, Digital Customer Experience, digital CX, pandemic retail strategy, COVID-19 retail strategy, coronavirus retail strategy, digitally native customer experience
Your customers have changed. Have you?
June 9, 2020
Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Leadership, Marketing
Keywords: brand assessment, Smartbrief on Brand Leadership, COVID 19 strategies, brand audit
In this SmartBrief on Leadership video, brand leadership expert Denise Lee Yohn explains why you need to do a brand audit now and how to do one.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Leading In Crisis
- Amazon’s Employee Engagement Opportunity
- Reopening Soon?
- Share Your Pivots
- Hope This Helps (Coronavirus Response)