Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
October 8, 2019
Topics: Brand Communication, Brand Names, Business, Marketing
Keywords: branding, Denise Lee Yohn video, brand name, Smartbrief on Brand Leadership, naming, Smartblog on branding
How do you choose a breakthrough brand name? Don’t simply pick a name that you like or just go with your gut. The decision is too important to be made subjectively or left up to chance. Learn in this video the five criteria you should use to select a name for your brand.
October 1, 2019
Topics: Customer Experience, Brand Experience, Business, Leadership
Keywords: customer experience management, customer experience leadership, CX strategy, CX leadership, CX Maturity Model, CX competency
The one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model, a framework that identifies the different areas of development that CX requires, along with key milestones in each area.
September 11, 2019
Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Customer Service
Keywords: customer experience, Denise Lee Yohn, customer centricity, customer experience vs. customer service, #CX, CX excellence, customer mindset
How do you achieve CX excellence? In this brand leadership episode, I explain five steps to CX excellence starting with adopting a customer mindset.
September 3, 2019
Topics: Corporate Culture, Business, Leadership, Social Responsibility
Keywords: leadership, overarching purpose, purpose-driven, Purpose of a Corporation, Business Roundtable statement, stakeholder value, purpose of business, business stakeholders
Now that leading executives have stated their commitment to delivering value for all stakeholders, they must put their purpose into practice.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”