Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


We Need to Rethink Employee Experience

September 8, 2020


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, organizational culture, employee experience, EX, COVID 19 strategies, smart

To ensure employees are ready and excited to give their best effort, we need to re-think EX.  Check out these three recommendations for cultivating the organizational culture you need.

Strategy & Leadership

September 1, 2020

Strategy & Leadership

Topics: Business, Employee Engagement, Leadership, Social Responsibility

Keywords: employee engagement, corporate social responsibility, brand authenticity, employee experience, covid-19 strategy, Covid-19 leadership, corporate citizenship

Economic strain, geopolitical tensions and public health issues are challenges that will persist long after the COVID-19 epidemic has passed its initial peak.As companies learn to operate safely and effectively, public scrutiny of how they treat their workers and serve their communities will be intense.

Your Purpose Is At Risk Of Being Pointless

September 1, 2020


Topics: Corporate Culture, Business, Leadership

Keywords: mission statement, Purpose of a Corporation, purpose statement, corporate purpose, single overarching purpose

Having a purpose statement doesn’t automatically translate into leading an organization purposefully — and your purpose is at risk of being pointless if you don’t do these three things.

9 Ways to Differentiate Your Brand

August 11, 2020


Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing

Keywords: Denise Lee Yohn, brand strategy, branding strategy, brand differentiation, competitive advantage, brand differentiators

If you want to build a great brand, focus on being different.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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