Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Prepare Your Culture for a Recession
August 9, 2022
Smartbrief
Topics: Brand Delivery, Culture, Employee Engagement, Leadership
Keywords: culture, brand leadership, customer intimacy, brand culture alignment, FUSION, recession strategies, Recession, Recession 2022
Building brand-culture alignment and a culture of customer intimacy are key to a recession-proof culture
Boost Return to Office With Brand-Led Office Design
July 12, 2022
Topics: Corporate Culture, Brand Touchpoints, Culture, Design, Employee Engagement
Keywords: employee engagement, employee experience, Hybrid work, remote work, RTO, Return To Office, Office Design, brand-led office design, corporate real estate
Employers struggling with Return to Office (RTO) might want to consider brand-led office design and the role of brand in employee experience.
Employees vs. Customers: Who Is More Important?
June 14, 2022
Smartbrief
Topics: Customer Experience, Business, Employee Engagement, Leadership
Keywords: employee engagement, leadership, employee experience, customer engagement, customers or employees, the Southwest way, LInkedIn culture
Denise Lee Yohn provides examples of how companies such as LinkedIn and Southwest Airlines have successfully combined both customer and employee needs.
Start With Why but Don’t Stop There
May 3, 2022
Topics: Business, Leadership
Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation
You need to do more than start with why; you need to put your why into action.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”