Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Brands To Watch In 2021

December 1, 2020


Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation, Leadership, Marketing

Keywords: brand trends, brands to watch in 2021, companies to watch in 2021, business trends, best companies in 2021, best brands in 2021

This Brand To Watch In 2021 list provides an alphabet-correlated compilation of brands to keep an eye on.

Make Your Purpose Powerful

November 11, 2020


Topics: Business, Employee Engagement, Leadership

Keywords: employee engagement, mission statement, leadership, company purpose, purpose, 5 whys

A single overarching purpose that encompasses the value of your product or service and provides a deep rationale for stakeholders is essential to a company’s success, says Denise Lee Yohn.

How Airbnb Survived The Pandemic—And How You Can Too

November 10, 2020


Topics: Customer Experience, Corporate Culture, Brand Experience, Business, Culture, Customer Service, Employee Engagement, Leadership

Keywords: employee experience, Airbnb turnaround, Airbnb recovery, Covid-19 turnaround, customer emotions, turnaround strategies

Airbnb has executed a dramatic recovery from the Covid-19 pandemic by prioritizing its core business, customer emotions, and employee needs.

Follow This 3-Step Roadmap To Lead Employees Through Change

October 13, 2020


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, Denise Lee Yohn on Smartbrief, core values, leadership communication, purpose

Once you truly understand what’s going on with your employees, you can implement a three-step road map for aligning, inspiring, and empowering them.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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