Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
November 14, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: prepare for recession, recession strategy, brand-building in a recession, workplace culture in a recession
Economists and analysts agree – it’s not a question of if another recession will happen; it’s a question of when. And most predict the next recession will begin at the end of 2019/early 2020. So, what should you do to prepare your business for the next recession?
October 24, 2018
Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement, Leadership, Marketing
Keywords: CX + EX, Marketing & Human Resources, Hootsuite CX strategy, Hootsuite corporate culture, Hootsuite employee culture, Kirsty Traill, marketing collaboration, HR collaboration
Marketers must think and act beyond the narrow scope of marketing and assume a bigger, broader role as a change agent for their organizations.
October 2, 2018
Harvard Business Review
Topics: Customer Experience, Corporate Culture, Culture, Leadership
Keywords: customer-centricity, customer-centric culture, customer experience culture, customer experience success, customer experience leadersihp, CX Day, CX strategy, CX culture, customer culture
Start by hiring people who really care about the customer experience.
October 2, 2018
Topics: Digital Health, Health/Fitness/Wellness, Customer Experience, Brand Experience, Customer Service
Keywords: customer experience, patient experience, #CX, healthcare experience, healthcare customer experience, PX, The Beryl Institute, what healthcare patients want, Consumer Perspectives on Patient Experience 2018
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- What Should Your Core Values Be?
- Happy CX Day!
- Summer Soundtrack
- Looking Back; Looking Ahead