Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Leaders, Get Out Into The Field
November 9, 2021
Smartbrief
Topics: Employee Engagement, Leadership
Keywords: employee engagement, leadership, smartbrief on leadership, Frontline Employees, leadership habits, Denise Lee Yohn on leadership
Leaders need to get out of their offices and get into the field.
The Real Problem With the Facebook Rebrand to Meta
November 2, 2021
Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing
Keywords: rebranding, brand name, Facebook rebrand, Facebook Meta
Which comes first: brand or culture?
Facebook’s Rebrand Has a Fundamental Problem
November 2, 2021
Harvard Business Review
Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing
Keywords: rebranding, Facebook rebrand, Facebook Meta, Meta name, new brand name
Facebook’s decision to rebrand is an ill-timed move but not for the reason you might think.
What Employees Want from Employers
October 12, 2021
Smartbrief
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, leadership, employee experience, EX, Employees, Great Resignation, Job Openings
Here are five essential basics that employees want: clarity, to be equipped, respect, trust and recognition.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”