Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

What 2021 Requires from Leaders
January 12, 2021
Smartbrief
Topics: Business, Innovation, Leadership
Keywords: innovation, leadership, smartbrief on leadership, Lead in 2021, Growth, Inspiration
Whether you are the head of your organization or a small team leader, you have the opportunity to initiate, invent and inspire — and lead others to make 2021 the best year ever.
Why Your Innovations Aren’t Working
January 12, 2021
Forbes
Topics: Customer Experience, Business, Innovation, Marketing
Keywords: customer experience innovation, innovation strategy, product innovation, business model innovation
Product innovation alone is not enough.

Get Ready for 2021 with Leadership Principles
December 8, 2020
Smartbrief
Topics: Corporate Culture, Culture, Leadership
Keywords: Denise Lee Yohn on Smartbrief, leadership values, leadership principles, leadership training, Neuroleadership Institute, Amazon leadership principles, Marine Corps leadership principles
Leadership principles are like core values specifically for the leaders in your company, and they should be memorable, meaningful, coherent with other expectations, and unique.
Brands To Watch In 2021
December 1, 2020
Forbes
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation, Leadership, Marketing
Keywords: brand trends, brands to watch in 2021, companies to watch in 2021, business trends, best companies in 2021, best brands in 2021
This Brand To Watch In 2021 list provides an alphabet-correlated compilation of brands to keep an eye on.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”