Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Do Brands Matter in the Age of Influencers & Algorithms?
January 10, 2023
Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Marketing, Social Media
Keywords: culture, branding, brand building, organizational culture, FUSION, brands
The way we connect with customers is changing — and therefore, the way we use brands and do brand-building must change too.
Are Your DE&I Efforts Missing This One Critical Component?
January 3, 2023
SHRM
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: DE&I, faith-based ERGs, workplace fellowship groups, faith in business
If you want employees to bring their whole selves to work—as most companies say they do—it’s important to acknowledge that faith is an essential part of many people’s identity.
Build a Unified, Not a Uniform Company Culture
December 16, 2022
Smartbrief
Topics: Corporate Culture, Culture, Leadership
Keywords: culture, employee culture, organizational culture, leadership, core values, purpose
Instead of trying to control or quash the different directions your culture seems to be headed, provide clarity and focus to the variations.
What Is the Purpose of Purpose?
October 15, 2022
SHRM
Topics: Business, Culture, Leadership
Keywords: business purpose, organizational purpose, corporate purpose, purpose statements, the purpose of purpose, Denise Lee Yohn in SHRM
How can you help your organization transform its purpose from incidental to instrumental? Consider three questions:
- What kind of purpose do we need?
- Who are our most important purpose stakeholders?
- How will we measure the impact of our purpose?
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”