Articles:

Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

 

Marketing Matters Now More Than Ever

January 8, 2019

Forbes

Topics: Business, Innovation, Marketing

Keywords: Peter Drucker, marketing matters, marketing vs. innovation, marketing in 2019, marketing strategy, marketing definition, marketing trends

As 2019 begins, it’s time to reclaim marketing as a key driver of business.

Leaders And Losers In The Year of Employee Experience

December 24, 2018

Forbes

Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Qualtrics experience bonus, IBM culture of education, Starbucks unconcious bias training, Hilton Hotels EX, United Airlines Core4, McDonald's complexity, Uber Dara Khosrowshahi, Amazon employee wage, Twitter organization, Nike EX

Was 2018 “The Year of Employee Experience”? Examples of companies that got it right and wrong this year show there’s still a lot of work to be done on EX.

Brands To Watch In 2019

December 4, 2018

Forbes

Topics: Brand Communication, Business, Marketing

Keywords: brands to watch in 2019, top brands in 2019, top companies in 2019, best brands in 2019, 2019 trends, 2019 business predictions

Here’s the list of brands I’ll be keeping my eye on, in my annual tradition of one brand for each letter of the alphabet.

How To Cultivate a Successful Culture

December 1, 2018

The Art of

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: culture and brand, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, The Art of Leadership

Cultivating a healthy, valuable, growth-oriented workplace culture isn’t easy.  If you’re like most business leaders, you know your culture should produce a competitive advantage and improve your organization’s performance, but you don’t know how to cultivate and leverage the kind of culture you need to succeed.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”

 

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