Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
May 7, 2019
The European Financial Review
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: brand culture, recession strategy, reccession preparation, The European Financial Review on recession, Denise Lee Yohn on recession, Alan Mulaly recession strategy, Ford Motor Company recession strategy
The time to prepare for the next recession is now. Learn the three strategic actions then-CEO Alan Mulally utilised to save Ford Motor Co. from bankruptcy and return to profitability.
May 1, 2019
Topics: Brand Delivery, Business, Leadership, Small Businss
Keywords: start-up failure, why start-ups fail, CB Insights, failed entrepreneurs, start-up post-mortem, entrepreneur fail
The number one reason why start-ups fail was “no market need.”
April 3, 2019
Topics: Brand Value, Business
Keywords: Peter Fader, brand valuation, customer-based corporate valuation, customer equity valuation, Rent The Runway valuation, Lyft IPO, Sarah Toms, Wharton Interactive, Wharton Digital Press, The Customer Centricity Playbook: Implement a Winning Strategy Driven By Customer Lifetime Value, customer lifetime value, Uber IPO, Slack IPO, Pinterest IPO, Peloton IPO, WeWork IPO, unicorn IPOs, unicorn valuations
The recent round of funding raised by Rent the Runway values the apparel rental company at $1 billion. Airbnb’s most recent internal valuation conducted in preparation for its IPO is around $38 billion. And Lyft’s IPO last week valued that company around $20 billion. But according to a couple of folks from Wharton business school, these corporate valuations may be completely wrong.
March 5, 2019
Topics: Customer Experience, Corporate Culture, Business, Customer Service, Innovation
Keywords: customer experience culture, Kirsty Traill, CX innovation, customer experience innovation, customer experience strategies, CX innovation lab, Neiman-Marcus iLab, Neiman-Marcus CX innovation, Canadian Tire garages, Canadian Tire innovation lab, MultiChoice #ninetynine, MultiChoice innovation, Clint Payne, Hootsuite CX innovation, Hootsuite Owl2Owl, Bose CX innovation, Bose CX bootcamp, O2 CX innovation, O2 customer led
CX innovation must be a deliberate, distinct, disciplined effort.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Start Up, Scale Up, Succeed
- Tell Me Your Opinion
- Innovation Insights
- Super Ads
- Marketing Matters More in 2019