Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.

Link Culture To Performance Through Metrics
May 2, 2023
Topics: Corporate Culture, Culture, Leadership
Keywords: culture, culture-building, culture assessment, Performance, Metrics, KPIs, Culture Metrics, Culture Measurment, OKRs
A new report provides tools and frameworks for measuring and tracking the link between culture and performance.

“Succession” Lesson: Using Your Own Product
April 12, 2023
Smartbrief
Topics: Customer Experience, Leadership
Keywords: customer experience, #CX, leadership, leadership habits, leadership practices, Succession, Eat Your Own Dog Food, Dogfooding
Succession, the popular show on HBO, conveys helpful business insights including the importance of you using your own product.
Engaged Employees Create Better Customer Experiences
April 5, 2023
Harvard Business Review
Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Customer Service, Employee Engagement, Leadership
Keywords: customer experience, customer service, leadership, employee experience, EX, EX & CX
Companies should find ways to connect employees and customers regardless of whether “customer service” is in their job description.

Want to Change Your Strategy? Change Your Culture First
March 7, 2023
Topics: Corporate Culture, Culture, Leadership, Strategy
Keywords: culture, brand leadership, core values, brand-culture fusion, FUSION, strategy, brand, Values
Use three criteria for the core values of your organizational culture to drive strategic change.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”