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The recent DOGE email controversy reveals a crucial leadership lesson about employee engagement and motivation.

AI is disrupting traditional organizational structures, raising questions about the future of middle management. While some predict its decline due to AI’s efficiency in task automation and decision-making, others argue that middle managers are more critical than ever to translate strategy, drive team collaboration, and lead change.  What’s clear is that this role must adapt—and with the right tools and support, middle managers can become the central force driving AI integration and organizational success.

Operationalizing a new organizational culture is key to implementing a new strategic direction.  Hostelworld’s story provides a compelling example of driving the cultural transformation needed to shift their business.

For your company to become truly customer-centric, it takes more than wanting, thinking, or talking about it. Customer centricity requires a completely different orientation to everything you do as an organization.