Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Get Started With a Minimum Viable Brand
March 10, 2020
Smartbrief
Topics: Brand Communication, Brand Delivery, Brand Strategy, Business, Marketing, Small Businss
Keywords: brand strategy, small business brand strategy, brand platform, start-up branding, start-up brand strategy, minimum viable brand, MVB, minimum viable product, entrepreneur brand strategy
A minimum viable brand puts the pieces of your brand in place that provide brand clarity and focus — and leaves the rest of your brand elements until after you’re in the market for awhile and have the resources, feedback and market insights to inform them.
Three Things Small Businesses Should Do To Get Unstuck And Scale
March 3, 2020
Forbes
Topics: Business, Innovation, Leadership, Small Businss
Keywords: small business growth, start-up growth, how to scale, post start up strategies, TrueSpace, Gallup research, The Five Conditions Assessment, how to grow, entrepreneurs, Charles Fred
A new report from research and consulting firm TrueSpace and Gallup says growth-minded small businesses should narrow their prospects, create predictability in their performance, and seek greater consistency in their offerings.
What Does “Most Valuable Brand” Really Mean?
February 11, 2020
Smartbrief
Topics: Brand Value, Business, Leadership, Strategy
Keywords: brand valuation, brand equity, brand value, brand finance, interbrand, brandz, smartbrief on leadership
What does brand valuation really mean? Is it important? And if so, how can you calculate how much your brand is worth?
Clay Christensen’s Jobs To Be Done Innovation Theory Challenges Common Innovation And Marketing Methods
February 6, 2020
Forbes
Topics: Business, Design, Innovation, Marketing, Strategy
Keywords: Clay Christensen, Jobs to Be Done, innovation theory, innovation strategy, innovation framework, personas, use cases, MVP, new product development, marketing innovations
Clay Christensen’s “jobs to be done” theory of innovation presents an approach to how companies introduce successful new products and services that remains counter-intuitive—and relevant—today.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”