Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


3 Ways To Prepare Your Business For The Next Recession

November 14, 2018


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: prepare for recession, recession strategy, brand-building in a recession, workplace culture in a recession

Economists and analysts agree – it’s not a question of if another recession will happen; it’s a question of when.  And most predict the next recession will begin at the end of 2019/early 2020.  So, what should you do to prepare your business for the next recession?

Marketing & HR: The Partnership That Powers Hootsuite

October 24, 2018


Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement, Leadership, Marketing

Keywords: CX + EX, Marketing & Human Resources, Hootsuite CX strategy, Hootsuite corporate culture, Hootsuite employee culture, Kirsty Traill, marketing collaboration, HR collaboration

Marketers must think and act beyond the narrow scope of marketing and assume a bigger, broader role as a change agent for their organizations.

6 Ways to Build a Customer-Centric Culture

October 2, 2018

Harvard Business Review

Topics: Customer Experience, Corporate Culture, Culture, Leadership

Keywords: customer-centricity, customer-centric culture, customer experience culture, customer experience success, customer experience leadersihp, CX Day, CX strategy, CX culture, customer culture

Start by hiring people who really care about the customer experience.

What Patients Really Want And Why Healthcare Companies Should Care

October 2, 2018


Topics: Digital Health, Health/Fitness/Wellness, Customer Experience, Brand Experience, Customer Service

Keywords: customer experience, patient experience, #CX, healthcare experience, healthcare customer experience, PX, The Beryl Institute, what healthcare patients want, Consumer Perspectives on Patient Experience 2018

The Beryl Institute recently released findings from research they conducted on PX. Their report, Consumer Perspectives on Patient Experience 2018, reveals what patients really want and why healthcare companies need to pay attention.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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