Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Use This SWOT to Assess Yourself

February 12, 2024


Topic: Leadership

Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness

Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn

Seek Out a Mentor In the New Year

December 5, 2023


Topic: Leadership

Keywords: leadership, Growth, coaching, mentor, mentoring, mentorship, personal development

All leaders, at any age and level, can benefit from mentoring – both getting a mentor and being one.

Do You Use Your Core Values, Or Just Talk About Them?

November 7, 2023


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: company culture, leadership, core values, Amazon leadership principles, Values, operationalize your values

Only talking about your core values isn’t enough. By definition, core values must be used.  Otherwise, they’re neither “core” (defined as central and foundational) nor “values” (principles that guide behaviors).

Wisdom That Wins In Football and In Business

October 10, 2023


Topics: Business, Leadership

Keywords: leadership, football, follow-through, consistency

With the NFL season in full swing, it’s a good time to apply some maxims from football to the business world.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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