Articles:
Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
Be Consistent to Inspire Trust
June 8, 2021
Smartbrief
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership
Keywords: brand touchpoints, leadership, Denise Lee Yohn on Smartbrief, Trust, brand trust
To get employees and customers to trust us, we need to be consistent in what we do individually as leaders and in what our organizations do as a whole.
Overcome The Trust Crisis With Authenticity
May 11, 2021
Smartbrief
Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership
Keywords: culture, authenticity, brand leadership, Denise Lee Yohn on Smartbrief, FUSION, Trust
How can business leaders regain people’s trust? By ensuring brand authenticity.
Brand-Culture Fusion Remains A Top Priority
May 10, 2021
Topics: Corporate Culture, Brand Delivery, Culture, Leadership
Keywords: brand-building, culture-building, FUSION, Brand+Culture Series, brand+culture
Now more than ever, business leaders need to prioritize the alignment and integration of brand and culture.
Use Employee Personas To Design Employee Experience For A Hybrid Workforce
May 4, 2021
Forbes
Topics: Corporate Culture, Business, Employee Engagement
Keywords: employee engagement, employee experience, EX, Hybrid work, Hybrid office, Employee Personas
Employee personas — models that represent different groups of employees — are useful tools for
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”