Here are Denise’s latest articles. Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.
December 1, 2020
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation, Leadership, Marketing
Keywords: brand trends, brands to watch in 2021, companies to watch in 2021, business trends, best companies in 2021, best brands in 2021
This Brand To Watch In 2021 list provides an alphabet-correlated compilation of brands to keep an eye on.
November 11, 2020
Topics: Business, Employee Engagement, Leadership
Keywords: employee engagement, mission statement, leadership, company purpose, purpose, 5 whys
A single overarching purpose that encompasses the value of your product or service and provides a deep rationale for stakeholders is essential to a company’s success, says Denise Lee Yohn.
November 10, 2020
Topics: Customer Experience, Corporate Culture, Brand Experience, Business, Culture, Customer Service, Employee Engagement, Leadership
Keywords: employee experience, Airbnb turnaround, Airbnb recovery, Covid-19 turnaround, customer emotions, turnaround strategies
Airbnb has executed a dramatic recovery from the Covid-19 pandemic by prioritizing its core business, customer emotions, and employee needs.
October 13, 2020
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, Denise Lee Yohn on Smartbrief, core values, leadership communication, purpose
Once you truly understand what’s going on with your employees, you can implement a three-step road map for aligning, inspiring, and empowering them.
Newsletters: Brand Leadership Briefs:
These are Denise’s most recent e-newsletters. The full archive is available by selecting “See All.”
- Brands To Watch In 2021
- Success Strategies
- 3 Questions to Ask Yourself Now
- Power Your Purpose
- The New Employee Experience Mandate