Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Start With Why but Don’t Stop There

May 3, 2022


Topics: Business, Leadership

Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation

You need to do more than start with why; you need to put your why into action.

Take a Regular Day of Rest

April 12, 2022


Topic: Leadership

Keywords: leadership, Denise Lee Yohn on Smartbrief on Leadership, sabbath, rest, leadership practices

Everyone – whether or not you’re a person of faith – needs to sabbath to set yourself up to lead effectively

How To Refer To Employees – What You Can Learn from Zuckerberg and Metamates

March 1, 2022


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: culture, brand leadership, leadership, employee experience, FUSION, Meta, Metamates, Employee, Mark Zuckerberg, Amazonians

Should you follow Meta and adopt a novel way to refer to your employees, like Metamates?

Get Out Into the Field with Customers

February 8, 2022


Topics: Customer Experience, Business, Customer Service, Leadership

Keywords: customer insights, leadership, Denise Lee Yohn on Smartbrief, Customer Research, consumer research

Fresh, unique and valuable insights about how to get ahead are available to you — if you get out into the field with customers.

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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