Here are Denise’s latest articles.  Select “See All” to access a complete library of her writings, searchable by topic, publication, and date.


Do Brands Matter in the Age of Influencers & Algorithms?

January 10, 2023


Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Marketing, Social Media

Keywords: culture, branding, brand building, organizational culture, FUSION, brands

The way we connect with customers is changing — and therefore, the way we use brands and do brand-building must change too.

Are Your DE&I Efforts Missing This One Critical Component?

January 3, 2023


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: DE&I, faith-based ERGs, workplace fellowship groups, faith in business

If you want employees to bring their whole selves to work—as most companies say they do—it’s important to acknowledge that faith is an essential part of many people’s identity.

Build a Unified, Not a Uniform Company Culture

December 16, 2022


Topics: Corporate Culture, Culture, Leadership

Keywords: culture, employee culture, organizational culture, leadership, core values, purpose

Instead of trying to control or quash the different directions your culture seems to be headed, provide clarity and focus to the variations.

What Is the Purpose of Purpose?

October 15, 2022


Topics: Business, Culture, Leadership

Keywords: business purpose, organizational purpose, corporate purpose, purpose statements, the purpose of purpose, Denise Lee Yohn in SHRM

How can you help your organization transform its purpose from incidental to instrumental? Consider three questions:

  • What kind of purpose do we need?
  • Who are our most important purpose stakeholders?
  • How will we measure the impact of our purpose?

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Newsletters: Brand Leadership Briefs:

These are Denise’s most recent e-newsletters.  The full archive is available by selecting “See All.”


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