GoPro Shows How to Win by Losing Control

April 14, 2014

Forbes

Topics: Brand Communication, Brand Experience, Marketing, User Generated Content

Keywords: brand ambassador, brand control, GoPro brand strategy, GoPro content marketing, GoPro social media, GoPro viral marketing, Nick Woodman quote, YouTube strategy

By acting as a cultivator and curator, not a controller, of your brand content and experiences, you transform transactions into interactions.

Why Great Brands Zig When Others Zag

April 2, 2014

The Globe and Mail

Topics: Brand Loyalty, Brand Strategy, Customer Service, Marketing

Keywords: customer centricity, customer service strategy, Red Bull customer strategy, The Globe and Mail book excerpt, What Great Brands Do excerpt, Whole Foods customer strategy

A brand can incur real opportunity costs by attempting to provide across-the-board excellence in customer service.

12 Most Surprising Things Great Brands Do

April 1, 2014

12 Most

Topics: Brand Strategy, Business, Customer Experience, Design, Leadership

Keywords: 12 Most Surprising Things Great Brands Do, brand strategy, brand-building, What Great Brands Do

Great brands employ some quite surprising brand-building practices including “great brands start inside” and “great brands embrace competition.”

Put Your Website to Work

April 1, 2014

QSR Magazine

Topics: Brand Communication, Brand Touchpoints, Marketing, Social Media

Keywords: fast food restaurant marketing, fast food restaurant website, QSR marketing, QSR website, restaurant website, website strategy

Your website is just as important as your social media and mobile marketing.

Don’t Settle for Being an “-er Brand”

March 28, 2014

Harvard Business Review

Topics: Brand Communication, Brand Strategy, Business, Innovation, Marketing

Keywords: brand differentiation, brand platform, brand positioning, brand strategy, branding strategy, start-up branding

Hearing “we’re just like X brand but we’re…” sets off warning signals about breakthrough ability and long-term viability.

Yum Brands: Tacos For Breakfast… And Expansion

March 25, 2014

Seeking Alpha

Topics: Brand Communication, Brand Extensions, Marketing, Restaurants and Retail

Keywords: brand communications, brand expansion, branding plan, fast food breakfast competition, Taco Bell #breakfastphone, Taco Bell #waffletaco, Taco Bell breakfast menu introduction, Taco Bell breakfast menu strategy, Taco Bell franchising push, Taco Bell Waffle Taco analysis, Taco Bell Waffle Taco marketing strategy

Yum Brands hopes Taco Bell’s new Waffle Taco will be a cash cow for a franchising push — will it be successful?

How Sony Learned That Product Features Don’t Matter

March 21, 2014

Fast Company

Topics: Consumer Research, Design, Innovation

Keywords: Denise Lee Yohn, empathic research, Sony digital camera strategy, Sony digital imaging strategy, Sony innovation research, Sony innovation strategy, What Great Brands Do

Empathy and evolution worked side-by-side as the company changed with the times–and with consumer’s needs.

Google Is On a Mission

March 18, 2014

Forbes

Topics: Brand Delivery, Brand Extensions, Innovation

Keywords: Google brand extension, Google brand mission, Google brand purpose, Google branding strategy, Google mission statement

All of Google’s expansion moves make sense in light of its mission, an aspiration to organize and open up “the world’s information.”

How Chipotle Changed American Fast Food Forever

March 14, 2014

Fast Company

Topics: Brand Delivery, Brand Experience, Innovation, Leadership, Restaurants and Retail

Keywords: advance cultural movements, Chipotle brand management, Chipotle brand strategy, fast food trends, great brands ignore trends, What Great Brands Do

Chipotle set out to challenge fast food trends and be better than the competition–in the end, they launched a new industry. Here’s how they rose to the top of the fast-food chain.

What Shake Shack Knows About Growth that McDonald’s Has Forgotten

March 7, 2014

Harvard Business Review

Topics: Brand Strategy, Business, Leadership

Keywords: brand focus, brand growth, brand strategy, business focus, business growth, McDonald's brand strategy, McDonald's grwoth, Shake Shack brand strategy, Shake Shack growth

If your growth plan is not grounded in your brand identity, it will likely disappoint in delivering the results you seek.

Stop Selling Products and Start Making Emotional Connections

March 7, 2014

Sales & Marketing Management

Topics: Brand Communication, Brand Delivery

Keywords: emotional appeal, great brands avoid selling products, Sales & Marketing Management book review, What Great Brands Do

We humans are emotional creatures. We make our purchase decisions based on how products promise to make us feel. That’s why great brands succeed by seeking intimate emotional connections with customers.

To Discount or Not To Discount

March 1, 2014

QSR Magazine

Topics: Brand Value, Marketing, Restaurants and Retail

Keywords: fast food discounting strategy, fast food pricing strategy, price promotion strategies, QSR discounting strategy, QSR Magazine Brand New Perspectives column, QSR pricing strategy, restaurant promotional strategies

With the decline of value menus, quick serves must rethink discounting to avoid prolonged margin problems.

Why Marketers Need To Stop Following Trends And Start Advancing Movements

February 24, 2014

Forbes

Topics: Brand Strategy, Innovation, Marketing

Keywords: advance cultural movements, brand innovation, brand strategy, cultural scanning, following trends, forecasting trends, ignore trends, Lady Gaga ignores trends, listening to trends

Great brands spot powerful ideas on the horizon that resonate with their core values, and they discover ways to advance those ideas.

A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

February 21, 2014

ChangeThis

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Loyalty, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Design, Employee Engagement, Innovation, Leadership, Marketing

Keywords: 800 CEO Read Manifesto, A Brand-Builder’s Guide to the Universe:, brand trends, branding trends, ChangeThis Manifesto, operationalizing your brand, Ways to Build a Great Brand, What Great Brands Do

This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.

Leadership Lessons from Great Brands

February 11, 2014

Ron Kitchens -- Always Forward

Topics: Brand Delivery, Leadership

Keywords: Always Forward blog, brand leadership, Catalyst University 2013, Catalyst University speaker, leadership lessons, Ron Kitchens blog, Southwest Michigan First blog, What Great Brands Do

If you are at a place in your leadership journey where you are looking for clear, valuable insight into your personal brand or that of your organization, I highly recommend Denise’s book! Enjoy the post. — Ron Kitchens

Great Brands Never Have to “Give Back”

February 6, 2014

Harvard Business Review

Topics: Brand Delivery, Leadership, Social Responsibility

Keywords: Coca-Cola 5by20, corporate social responsibility, creating shared value, csr, CSV, Ecomagination, giving back, greenwashing, ikea, IKEA corporate social responsibility, Starbucks community stores, What Great Brands Do

Great brands are making positive social change without engaging in typical CSR activities.

The Secret Sauce of Employee Recruiting and Engagement: Part 3

February 5, 2014

The Keva Dine Agency

Topics: Brand Delivery, Employee Engagement, Leadership

Keywords: employee alignment, employee culture, employee engagement, employment branding, What Great Brands Do

Great brands know that their brand is the strongest employee recruitment and engagement tool it has because of its power to connect.

Lead with Your Brand

February 1, 2014

Leadership Excellence

Topics: Brand Delivery, Leadership

Keywords: brand culture, brand execution, brand leadership, brand planning, brand-as-business management approach, lead with your brand, Leadership Excellence Essentials, What Great Brands Do

For a business to be successful, leaders need to embrace the concept of operating the business based on its brand.

Pick a Prime Positioning

February 1, 2014

QSR Magazine

Topics: Brand Strategy, Marketing

Keywords: brand differentiation, brand position, competitive brand positioning, competitive frame of reference, Denny's competitive brand positioning, QSR Magazine Brand New Perspectives column, strategic brand platform

A clear, definitive competitive brand positioning is essential to developing a great brand.

Every Touchpoint Communicates

February 1, 2014

CMO Council's Peer Sphere

Topics: Brand Delivery, Brand Experience, Brand Touchpoints

Keywords: brand alignment, brand integration, brand touchpoint wheel, brand touchpoints, CMO Council PeerSphere magazine, touchpoint communication

Conventional wisdom says there are only a few ways that customers are exposed to your brand – advertising, website, PR, and social media. But the reality is, any point of contact between your product, service, or experience and your customers is a brand touchpoint.

Hold the Cone

January 31, 2014

Shep Hyken blog

Topics: Brand Experience, Customer Experience

Keywords: brand experience, customer experience, customer service, Pinkberry brand experience, Pinkberry customer experience, Pinkberry customer service, Shep Hyken blog

Denise Lee Yohn talks about how the customer experience can influence the service philosophy of the brand.

Let Design Do The Talking For Brands

January 27, 2014

Forbes

Topics: Brand Communication, Brand Touchpoints, Customer Experience

Keywords: brand experience, brand world, Chobani customer experience, Chobani yogurt brand strategy, customer experience, customer experience design, design strategy, great brands sweat the small stuff, Hamdi Ulukaya, sensory design, Trader Joe's customer experience, Trader Joes brand strategy

Every single encounter that people have with your brand will either enhance its value or diminish it. Design is one of the best ways to ensure you’re making deposits in your brand bank.

The Secret Sauce of Employee Recruiting and Engagement: Part 2

January 27, 2014

The Keva Dine Agency

Topic: Employee Engagement

Keywords: brand alignment, employee alignment, employee engagement, employer branding, recruitment branding, The Keva Dine Agency

Gaining attention from internal candidates and external potential candidates organically grows when employees feel their personal needs are met, values are aligned and their rewarded for their contributions.

Eating Right, Better Relationships, and Exercise Should Be Your 2014 Business Resolutions, Too

January 23, 2014

UpStart Business Journal

Topics: Brand Delivery, Leadership, Marketing

Keywords: 2014 business strategy, brand strategy, branding strategy, business resolutions, Denise Lee Yohn, new year's resolutions for business, Upstart Business Journal

Branding expert Denise Lee Yohn has three key resolutions to remake your brand, and they probably jibe with your personal ones.

The Secret Sauce of Employee Recruiting and Engagement: Part 1

January 23, 2014

The Keva Dine Agency

Topic: Employee Engagement

Keywords: brand engagement, employee engagement, employment branding, The Keva Dine Agency

By knowing where organizations are moving in their hiring efforts and the building of their brand, you can spot the type of work environment that will keep you engaged and ultimately, happy.

Great Brands Aim for Their Customers Hearts, Not Their Wallets

January 8, 2014

Forbes

Topics: Brand Experience, Brand Extensions, Brand Loyalty

Keywords: airline customer experience, airlines loyalty, brand loyalty, customer loyalty, customer relationships, emotional connection, Forbes CMO Network, loyalty, Virgin airline, Virgin America

To create valuable, sustainable customer relationships, great brands don’t sell customers on contracts—they seduce them with connections.

What Great Brands Do (QSR Magazine column)

January 1, 2014

QSR Magazine

Topics: Brand Delivery, Restaurants and Retail

Keywords: Brand New Perspectives column, brand strategy, brand-building, QSR Magazine, restaurant branding, strategic marketing, What Great Brands Do

Take your brand from good to great with these seven tips in mind.

Digital Health Breaks New Ground at CES

December 1, 2013

i3

Topic: Innovation

Keywords: BlueStar, digital fitness, digital health, Digital Health Summit, digital heath and fitness, FitnessTech Summit, HealthSense, Humetrix, i3 magazine, iBlueButton, Independa, iRhythm, iTriage, Jawbone UP, Misfit Shine, NeuroCoach, NeuroSky, wearables, Welldoc, Zenzorium TINKE, Zio

Five significant ways digital health is changing and the latest innovations in each that you’ll see and/or hear about at the 2014 International CES.

2013’s 7 Best Brand Stories

December 1, 2013

QSR Magazine

Topics: Brand Communication, Restaurants and Retail

Keywords: Chipotle, KFC, McDonald's, new menu items, Panera, QSR advertising, QSR branding, QSR brands, QSR in 2013, restaurant advertising, restaurant branding, restaurant stories in 2013, Smashburger, Starbucks, Taco Bell

Marketing and product moves from these quick serves kept the industry buzzing this year.

Why Marketers Need To Stop Giving Back

November 11, 2013

Forbes

Topic: Brand Delivery

Keywords: charitable, Chipotle, corporate social responsibility, create shared value, csr, CSV, forbes, give back, social change

If your company prides itself on giving back to the community by way of charitable gifts, it’s time to rethink what you’re doing and why.

Primed For New Product Success

November 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: doritos locos, egg white delight, fast food new products, McDonald's, McMuffin, McRib, new product introduction, new product strategy, pretzel buns, QSR new products, Taco Bell, target customer

Operators must keep the menu mix fresh to keep customers coming back for more. Here’s the best way to launch a new product.

Digital Health Breaks New Ground at CES

November 1, 2013

i3

Topics: Digital Health, Health/Fitness/Wellness, Innovation

Keywords: digital fitness trends, digital health at Consumer Electronics Show, digital health at International CES, digital health trends, mobile health trends, wearable tech trends

Digital health and fitness been undergoing changes in five significant ways, all of which will be on display at the 2014 International CES.

Megastores Want to Be Like Mom-and-Pop Shops… Sort Of

October 24, 2013

Harvard Business Review

Topics: Business, Strategy

Keywords: howard schultz, laura klauberg, local store marketing, Lululemon, McDonald's, national brand strategy, retail branding, retail strategy, Smashburger, Starbucks, Whole Foods

Progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image.

What You Can Learn from Grocery

October 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: kroger, safeway, trader joe's, Whole Foods

Quick serves can use some of the grocery channel’s tactics to make sure they don’t lose business to stores like Whole Foods.

Food Porn and Rich Data Combine for Results at Kraft

September 10, 2013

iMedia Connection

Topic: Brand Communication

Keywords: chocolate pudding fudge, dana shank, jell-o, jello, kraft, kraft foods, Philadelphia cream cheese

Kraft’s Associate Director Dana Shank showed the audience at the 2013 iMedia Brand Summit how the company produces sales results through content marketing.

Great Content Requires Strategy and Organization

September 9, 2013

iMedia Connection

Topic: Brand Communication

Keywords: altimeter group, content marketing, content strategy, iMedia, iMedia Brand summit, intel, nancy bahagat, organizing for content, rebecca lieb

The session, “Organizing for Content,” at the 2013 iMedia Brand Summit, showed how companies can ensure they develop and distribute great content.

Taglines Disrupted

September 9, 2013

AdWeek

Topic: Brand Communication

Keywords: 100 most influential taglines, advertising slogans, american express, Apple, best buy, coca-cola, expedia, find yours, geek squad, just do it, Lululemon, nike, Nordstrom, open happiness, Starbucks, taglines, themelines, Whole Foods, yahoo

Flexible branding is the new name of the game.

The 10 Best Ways to Do PR

September 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: hashtags, journalists, pinterest, press release, pubilc relations, Robin Raskin, social media

Ten rules for doing public relations the right way.

What ShoeDazzle Taught Us about Subscription Commerce

August 31, 2013

gigaom

Topics: Brand Strategy, Marketing

Keywords: american express, bill strauss, brian lee, just fab, lady gaga, little monsters, shoedazzle.com, subscription brand, subscription commerce, subscription-based commerce

ShoeDazzle may no longer be dazzling, but it’s delivering useful lessons in subscription commerce.

Don’t Forget Gen Z

August 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: american food, family dinner, gen y, gen z, generation y, generation z, millennials, net generation, plurals, post millennials

Millennials get all the attention, but focusing on the proceeding generation can really put your restaurant ahead of the curve.

Why Are So Many Celebrities Now “Creative Directors”?

July 9, 2013

Harvard Business Review

Topic: Brand Communication

Keywords: accenture, ameriprise financial, beyonce, black-eyed peas, britney spears, CDINO, celebrity creative director, coca-cola, creative director in name only, ekocycle, justin timberlake, lady gaga, lindsey van, myspace, P*G, pepsi, polaroid, red bull, secret, tiger woods, tommy lee jones, will=i-am

In years past, the basis of celebrity/brand relationships had been expediency and image. Today, it’s about authenticity and impact.

The Problem with Personal Health Data

July 1, 2013

CEA Digital Dialogue

Topic: Digital Health

Keywords: Digital Health Summit, great call, health apps, living in digital times, md revolution, qualcomm ventures, united healthcare, Welldoc

The primary challenge in digital health today is how to use all the personal health data that’s available to help people live healthier lives.

Purpose, Principles Give Power

July 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: advertising, catina bell menu, doritos locos taco, greg creed, marketing, Taco Bell, UCLA extension restaurant industry conference, walter robb, Whole Foods

Marketing campaigns can adequately promote your brand, but it could be for naught without a strong cultural foundation.

Change Happens

June 10, 2013

Business Insider

Topic: Leadership

Keywords: black box intelligence, freedom to fly, gary kelly, grow, horizontal brand alignment, ikea, ikea way, iway, jim stengel, joni hoolin, people report, southwest, vertical brand alignment, zappos

Change is passive, but transformation presents an opportunity for you to play an active role and create a better future.

The Social Media Smarts

June 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: facebook, instagram, isaiah mustafa, jetblue, lands end, old spice, pinterest, target, twitter, youtube

Don’t jump into social media marketing blind. Follow these tips to be successful at the most popular social media sites.

Disrupting the Automotive Experience

May 17, 2013

business2community

Topic: Customer Experience

Keywords: brand standards, david gilboa, electric, elon musk, gartner inc, george blankenship, neil blumenthal, product specialist, saturn, tesla motors, thilo koslowski, tony hsieh, warby parker, zapps

Telas Motors has set out to fundamentally change the car buying and owning process.

Everything Communication

May 1, 2013

QSR Magazine

Topics: Brand Delivery, Restaurants and Retail

Keywords: brand touch points, culture, fearless flyer, trader joes

Instill your brand message in every customer touch point.

From Negative to Positive

April 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: reviews, trip advisor, word of mouth, yelp

A bad online review can sting, but it can also be an opportunity to reach customers with a positive story.

 

The Genius of Apple’s Store Patents

March 11, 2013

Chain Store Age

Topic: Restaurants and Retail

Keywords: apple store, design, genius bar, patent, store design, trademark

Apple’s new patents suggest a new way of thinking about retail store design: What if we considered our stores as products?

How to Succeed in a New Market

March 1, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: branding, colors, culture, logo, messaging, publicity, soft launch, style guide, style standards, taglines, typefaces

Expanding into a new market can be both risky and rewarding; here are some ways you can increase your odds of success.

 

Taglines That Work

February 4, 2013

QSR Magazine

Topics: Brand Communication, Restaurants and Retail

Keywords: american express, Apple, b, best-loved advertising taglines, burger king, cotton, de beers, drivers wanted, fedex, forbes, have it your way, head for the border, just do it, just right, mastercard, McDonald's, mission statement, nike, no rules, outback steakhouse, phil's bbq, positively has to be there overnight, priceless, s, Taco Bell, the fabric of our lives, think different, volkswagen, when it absolutely, you deserve a break today

A well-crafted tagline can position your brand for years to come.

 

Lance Armstrong’s Biggest Offense

January 14, 2013

Brand Channel

Topic: Brand Communication

Keywords: kerek kent, lance armstrong, livestrong foundation, nike, performance-enhancing drugs, tailwind sports, us postal service

I hope Nike customers will understand that the company’s not to blame for believing Lance, and they will continue to look to the brand for inspiration and integrity.

It’s Budget Time

January 3, 2013

QSR Magazine

Topic: Restaurants and Retail

Keywords: marketing budget, marketing objectives

Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.

 

Companies Should Aim for Social Relevance, Not Responsibility

November 30, 2012

Leadership SmartBrief

Topic: Leadership

Keywords: corporate social responsibility, creating shared value, csr, giving back, public relations

Instead of trying to check off boxes on an endless list of responsibilities, businesses should explore and engage their societal and cultural relevance to benefit all stakeholders and create shared value among them.

The Highlights and Lowlights of Best Buy’s Turnaround Plan

November 19, 2012

Sustainable Business Forum

Topic: Restaurants and Retail

Keywords: best buy, hubert joly, ibm, insignia, new ceo, private-label brands, reinventing brand identity, rocketfish, turnaround plan

The turnaround plan laid out by Best Buy’s new CEO Hubert Joly includes some smart moves but fails to address the Best Buy brand.

Create a Rising Brand That Lifts All Boats

November 19, 2012

Zift Solutions' All About Partner Marketing

Topic: Brand Strategy

Keywords: brand integration, brand-building, brand-building challenges, channel partners, engaging VARs, VARs

Strong brands provide the wind behind your partners’ sales.

Time to Jump on the Bandwagon?

November 5, 2012

QSR Magazine

Topic: Restaurants and Retail

Keywords: affordable luxuries, barbecue industry, burger king, carl's jr, Chipotle, following trends, hardee's, health and wellness, identify food influences, listening, monitor media, pinkberry, red mango, scanning, social media, social networkings, sustainable and neutral, tapping into trends, trend forcasting, white castle

It’s smart to follow industry trends, but don’t forget to add your own touch.

The Right Stuff

November 1, 2012

CE Vision

Topic: Digital Health

Keywords: experts, fitness technology, health expertise, how to succeed in digital health, NASA, outside perspective, project mercury, technology expertise, what it takes to win

For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer branding.

5 Ways for Restaurant Owners to Achieve Brand Relevance

October 26, 2012

FastCasual.com

Topics: Restaurants and Retail, Social Responsibility

Keywords: 2012 fast casual executive summit, 5by20, brand relevance, Chipotle, coca-cola, combination of efforts, community relevance, corporate consciousness, dine out for no kid hungry, dining out for life san diego, fire safety, firehouse subs, food trucks, food with integrity, industry relevance, jobs usa, kids live well program, ronald mcdonald house, shared values, Starbucks, target relevance, value relevance

Denise Lee Yohn spoke at the 2012 Fast Casual Executive Summit, Oct. 21-23, at the US Grant in San Diego. Her presentation highlighted five ways operators can achieve brand relevance in the hearts and minds of consumers.

Nothing More Than Feelings

October 15, 2012

Business Insider

Topic: Brand Communication

Keywords: allen olivo, brand experience, crossing the chasm, digital health, early market to mainstream market, emotion, emotional appeal, emotional attachment, engagement, fitness, increase perceived value, mastercard, method, priceless, women in technology intrnational luncheon

“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.”

Innovation or Core? Try Both

October 5, 2012

QSR Magazine

Topics: Restaurants and Retail, Strategy

Keywords: coca-cola venture and emerging brands, development, diltuion, five guys burgers and fries, focus, incubator, innovation group, jerry murrell, scanning, social media, specialty's cafe and bakery, Starbucks, start-ups, walmart

Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.

Brand Romney

October 4, 2012

Business Insider

Topic: Brand Strategy

Keywords: 1984 commercial, adam morgan, Apple, brand communication, challenger brand, eating the big fish, jack in the box, jet blue, jill lepore, land rover, mitt romney, nintendo, obama, presidential debate, rate of success, sega, sonic, state of market, state of mind, swatch, symbols of reevaluation, underdog, underdog brand biography

To push ahead and “eat the big fish”, it seems Presidential candidate Mitt Romney needs to adopt a challenger brand strategy.

How to Grow Without Abandoning Your Brand

September 21, 2012

OPEN Forum

Topic: Brand Extensions

Keyword:

Keeping true to your brand while growing your business can be challenging. Use these guidelines to ensure everyone in your growing business is on the same page when it comes to your brand.

How to Do Healthy

September 4, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

If your brand wants to climb aboard the healthy bandwagon without cutting calories or fat, consider that health is often in the eye of the beholder.

The Retail Organization of the Future

August 31, 2012

Retail Wire

Topic: Restaurants and Retail

Keyword:

Five characteristics that should define the retail organization of the future.

What Great Clients Do

August 28, 2012

Sustainable Business Forum

Topic: Leadership

Keyword:

Great clients embrace five attitudes and characteristics that make them the kind of people everyone wants to work with.

 

Understanding Your Customers Through Research

August 17, 2012

OPEN Forum

Topic: Consumer Research

Keyword:

Actionable customer insights are generated from research that is specific, targeted, methodologically rigorous, inclusive of multiple sources and methods, and proactive.

Execution IS Strategy

August 15, 2012

Bulldog Drummond

Topic: Strategy

Keyword:

Execution is actually becoming strategy. Superior operational execution is a strategic advantage to be planned and pursued.

 

Lessons for Small Business from a Big Brand Failure

August 7, 2012

OPEN Forum

Topics: Brand Strategy, Restaurants and Retail

Keyword:

Small businesses can often learn valuable lessons from the missteps of big companies.

The Fresh Factor

August 3, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

It’s important to know when your brand is due for change.

It’s Time to Re-think Your Business

July 13, 2012

Leadership SmartBrief

Topics: Leadership, Strategy

Keyword:

Three questions to answer Thomas Levitt’s big questions, “What business are we really in?”

 

Timeless Truths about Brand Loyalty

July 6, 2012

Digital Solutions Cooperative Newsletter

Topics: Brand Loyalty, Restaurants and Retail

Keyword:

“As brand loyalty increases, consumers are less sensitive to price increases” and other findings from a SymphonyIRI report on brand loyalty.

 

The Marketing Measuring Stick

July 3, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives.

 

How to Beat the Brand Extension Odds

June 20, 2012

OPEN Forum

Topic: Brand Extensions

Keyword:

Expanding a product line can make or break your business. Here are five things to consider before you take the plunge.

 

What You Can Learn from Lady Gaga

June 5, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

The pop star is a perfect model on how to turn your customers into brand evangelists.

 

A Smart Guide to Using Daily Deals

May 24, 2012

OPEN Forum

Topic: Brand Communication

Keyword:

Offering a daily deal can do your business more harm than good, but with a little planning, it can grow your brand.

 

5 Lessons From NBC’s ‘The Voice’ on How to Differentiate Your Brand

May 12, 2012

OPEN Forum

Topics: Brand Strategy, Marketing

Keyword:

To increase your brand differentiation, try these approaches, tested and used by the contenders on NBC’s The Voice.

 

Nine Criteria for Breakthrough Brand Experiences

May 8, 2012

Business Insider

Topics: Customer Experience, Restaurants and Retail

Keyword:

How new and interesting restaurant and retail concepts like Patagonia’s Tin Shed and Chipotle-inspired Pie-o-logy create breakthrough brand experiences

 

The Many Faces of Your Brand

May 1, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases.

 

What a Strong Brand Does for a Small Business

April 17, 2012

OPEN Forum

Topic: Small Businss

Keyword:

Small business owners should invest in it from the start to accelerate growth and make sustained success more likely.

 

Five P’s to a Priceless CE Retail Experience

April 5, 2012

CE Vision

Topic: Restaurants and Retail

Keyword:

Price isn’t the only factor that drives purchase — by leveraging other “P’s” to deliver a superior brand experience, you can diminish the importance of price and increase customers’ preference for your store.

 

Once Upon a Company

April 2, 2012

The upMover

Topic: Employee Engagement

Keyword:

Storytelling also can be a powerful internal tool, engaging, uniting, and aligning employees.

 

Make Your Ethnic Concept a Familiar Favorite

April 1, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.

 

3 Ways to Improve Local Marketing

March 1, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.

 

The Brand Equation

February 14, 2012

OPEN Forum

Topics: Brand Communication, Brand Delivery, Culture

Keyword:

A brand isn’t a thing; it’s an equation:  Brand = Culture + Customer Experience + Communication

 

So You Want to Try a New Concept?

February 10, 2012

Leadership SmartBrief

Topics: Innovation, Restaurants and Retail

Keyword:

Three considerations in designing a new concept test that will ensure you get the most learning and value out of it.

 

The Super Bowl’s Intended Receivers

February 9, 2012

Customer Collective

Topic: Brand Communication

Keyword:

Some Super Bowl advertisers seemed clueless or at least very confused about who their intended receivers – i.e., target consumers – were.

 

Mutiny or Movement – It’s Your Choice

February 6, 2012

Uprising Movements

Topic: Employee Engagement

Keyword:

Business leaders need to make a serious commitment to engaging their employees — or suffer the consequences.

 

How to Keep ’Em Coming Back

February 1, 2012

QSR Magazine

Topics: Loyalty, Restaurants and Retail

Keyword:

Loyalty programs aren’t the only way to build repeat visits.

 

Crossing the Health & Fitness Tech Chasm

January 1, 2012

CE Vision

Topics: Digital Health, Health/Fitness/Wellness, Innovation

Keyword:

The challenge for health and fitness tech companies is to cross the chasm into broader relevance and appeal to the mainstream market.

 

Picking a Marketing Firm for Your Company

January 1, 2012

QSR Magazine

Topic: Restaurants and Retail

Keyword:

If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.

 

The Road to Relevance with Charitable Giving

December 1, 2011

QSR Magazine

Topics: Restaurants and Retail, Social Responsibility

Keyword:

Take your charitable activities—and your brand—to a whole new level.

 

Build Your Brand with a Cohesive Customer Experience

November 22, 2011

The Social Customer

Topic: Customer Experience

Keyword:

Build Your Brand with a Cohesive Customer Experience

November 22, 2011

The Social Customer

Topics: Customer Experience, Restaurants and Retail

Keyword:

A Customer Experience Architecture is a tool that retailers can use to optimize, prioritize, and unify all of their customer experiences.

 

Six Reasons Why Your Business Needs More Competition

November 21, 2011

Leadership SmartBrief

Topics: Business, Leadership

Keyword:

More competition increases consumer demand, builds up industry infrastructure, and produces other benefits.

 

Culture Isn’t Enough

November 15, 2011

The Social Customer

Topics: Culture, Customer Experience, Employee Engagement

Keyword:

Culture must be inextricably linked to customer experience in order for it to have real impact.

 

Two Target Markets for Restaurants

November 1, 2011

QSR Magazine

Topics: Marketing, Restaurants and Retail

Keyword:

Increase your brand appeal by targeting two lucrative target segments: Millennials and moms.

 

What Life Stage is Your Brand in?

October 1, 2011

QSR Magazine

Topics: Brand Strategy, Restaurants and Retail

Keyword:

Brand-building strategies change as a company progresses from the start-up phase to maturity.

 

Three Timeless Truths about Brand Loyalty

September 27, 2011

Grocery News Online

Topics: Brand Loyalty, Restaurants and Retail

Keyword:

Even though brand loyalty “ain’t what it used to be,” there are a few truths about brand loyalty which stand on their own and which stand the test of time.

 

Turn Your Logo Into An Icon

August 30, 2011

QSR Magazine

Topics: Brand Identity, Restaurants and Retail

Keyword:

A quick-serve brand’s logo can help it stand above competitors.

 

A Healthy Menu Is In the Eye of the Beholder

August 22, 2011

Restaurant SmartBrief

Topic: Restaurants and Retail

Keyword:

Because different consumers define healthy food in different ways, there are a range of opportunities for restaurants to improve the health perceptions of their offerings.

 

Building Loyalty to Your Health Club Requires Trust, Transparency and Thanks

August 8, 2011

Club Industry

Topics: Health/Fitness/Wellness, Marketing

Keyword:

Instead of expecting customers to be loyal, you must reward them with your loyalty and actively show that you value their business.

 

Experts Say Success Starts with Culture

August 1, 2011

QSR Magazine

Topics: Culture, Leadership, Restaurants and Retail

Keyword:

From big restaurant companies to small, a strong corporate culture attracts customers, engages employees, and enables better decision-making.

 

Brands with Moats will Thrive

July 27, 2011

Sustainable Business Forum

Topics: Brand Value, Restaurants and Retail

Keyword:

Brands impact key drivers of financial performance including economic moats, profitability, and growth.

 

Decrease Your Deal-Dependence with Differentiation

July 20, 2011

Franchise Update Media Group

Topics: Brand Strategy, Restaurants and Retail

Keyword:

Differentiation is the best way for all businesses to address consumers’ new value mindset.  Here are three ways how restaurant and retail companies can differentiate.

 

It’s a Partnership, Not Charity

July 1, 2011

QSR Magazine

Topic: Restaurants and Retail

Keyword:

Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.

 

Operationalize Your Brand to Grow Your Business

June 30, 2011

Sustainable Business Forum

Topics: Brand Delivery, Business, Restaurants and Retail

Keyword:

To realize a brand’s full and sustainable potential, businesses must emphasize internal brand integration and activation in addition to communicating the brand’s image to consumers.  The brand should be used first and foremost as a tool to guide decision-making and drive action throughout the organization. In other words, the brand should be operationalized.

 

A Mobile Manifesto

June 1, 2011

QSR Magazine

Topics: Customer Experience, Marketing, Restaurants and Retail

Keyword:

The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.

 

Food for Thought Yields Dividends for Greenville

May 15, 2011

The Greenville News

Topics: Business, Leadership

Keyword:

The Food for Thought Conference, produced by agency Erwin-Penland, taught me about love as a game changer for business leaders.

 

What Your Brand Can Learn from America’s Next Great Restaurant

May 3, 2011

QSR Magazine

Topic: Restaurants and Retail

Keyword:

A nine-week crash course on everything you wanted to know about opening your own restaurant chain, “America’s Next Great Restaurant” provided a viewers with the inside skinny on how to create a new fast-casual restaurant concept from the ground up.

 

You Have More Competition Than You Think

May 1, 2011

QSR Magazine

Topics: Restaurants and Retail, Strategy

Keyword:

In addition to the quick serve down the street, there’s also the local grocery store, gas station, and even vending machine.

 

Leveraging “Like” into Loyalty

April 26, 2011

Franchise Update Media Group

Topics: Marketing, Restaurants and Retail, Social Media

Keyword:

Quality of engagement is a better measure of brand strength than quantity of followers.

 

A Digital Revolution in Health and Fitness Is Coming: How to Ride the Wave

April 7, 2011

CE Vision

Topics: Health/Fitness/Wellness, Innovation

Keyword:

At the intersection of health and fitness and technology lies the next digital revolution.  To ride the next wave, follow the lead of those who fueled the digital imaging revolution and institute these three innovation practices.

 

7 Things Aspiring Restaurateurs Can Learn from “America’s Next Great Restaurant”

April 5, 2011

Restaurant SmartBrief

Topic: Restaurants and Retail

Keyword:

NBC’s reality show “America’s Next Great Restaurant” teaches aspiring restaurateurs what it takes to open their own business.

 

Not In Kansas Anymore

April 4, 2011

Consensus Weekly: Retail & Consumer News

Topics: Restaurants and Retail, Social Media

Keyword:

The speakers at Innovate 2011, NRF’s annual marketing and innovation conference, made it clear every dimension of retail is undergoing a complete transformation.

 

How to Spot a Good (& Bad) Brand Extension

April 1, 2011

QSR Magazine

Topics: Brand Extensions, Restaurants and Retail

Keyword:

Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.

 

Trade (Show) Secrets for Retailers

March 24, 2011

Retailing Today

Topics: Customer Experience, Restaurants and Retail

Keyword:

Five tradeshow practices retailers can borrow to engage their customers on the retail floor.

 

Win the Name Game

March 1, 2011

QSR Magazine

Topics: Brand Names, Restaurants and Retail

Keyword:

Selecting the right name is one of the most important decisions a brand has to make.

 

The Social Standards

February 1, 2011

QSR Magazine

Topics: Restaurants and Retail, Social Media

Keyword:

Despite what your intern and PR agency tell you, there are some brands that just aren’t cut out for social media.

 

Your 2011 Checklist

January 3, 2011

QSR Magazine

Topics: Brand Touchpoints, Consumer Research, Restaurants and Retail

Keyword:

Two New Years’ Resolutions for QSR operators:  invest in consumer research and image enhancements.

 

Give Your Customers a Break

December 1, 2010

QSR Magazine

Topics: Customer Experience, Customer Service, Restaurants and Retail

Keyword:

If quick serves don’t focus on being the highlight of their customer’s day, they’re at risk of undermining their brand image.

 

Your Club Experience Is Your Marketing

November 4, 2010

Club Industry

Topics: Brand Experience, Employee Engagement, Health/Fitness/Wellness

Keyword:

For health and fitness clubs, traditional sales and marketing tactics are becoming less important — and the club experience is emerging as the most powerful marketing tool.

 

The Price Is Complicated

November 1, 2010

QSR Magazine

Topics: Business, Restaurants and Retail

Keyword:

Pricing is not about one number. By determining your worth and building value perception around that, your pricing strategy can strengthen brand perception and differentiation.

 

Build Your Brand by Operationalizing It

October 26, 2010

MeNG

Topics: Brand Delivery, Business

Keyword:

Most brand-building initiatives skew toward externally-targeted when instead they should be directed toward operationalizing the brand internally.

 

Not Just a Punch Card

October 1, 2010

QSR Magazine

Topics: Brand Touchpoints, Marketing

Keyword:

Most quick serves don’t understand that building loyalty takes more than handing out punch cards and promotions.

 

Intelligent Design?

September 6, 2010

Consensus Weekly: Retail & Consumer News

Topics: Design, Restaurants and Retail

Keyword:

Design is growing in importance at retail, as evidenced by the appointment of a Chief Design Officer at Best Buy.

 

The Details Matter

September 1, 2010

QSR Magazine

Topics: Brand Touchpoints, Customer Experience

Keyword:

Improving your customer experience might be the most effective way to market your concept.

 

3 Tips from Food Trucks

August 1, 2010

QSR Magazine

Topics: Marketing, Social Media

Keyword:

The newest generation of food trucks should serve as a blueprint to quick-serve marketers on how they can attract customers.

 

M&A Brand Strategies

August 1, 2010

Mergers & Acquisitions

Topics: Brand Names, Business, Strategy

Keyword:

Getting the brand name right can help a transaction stay focused post close.

 

Bigger Isn’t Always Better

July 1, 2010

QSR Magazine

Topics: Business, Customer Experience, Strategy

Keyword:

Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.

 

The Problem With Success

June 29, 2010

Brand as Business Breif

Topics: Business, Leadership

Keyword:

Why success might actually hinder organizations and how you can avoid “success syndrome.”

 

Marketing is Losing its Mojo

June 7, 2010

AdWeek

Topics: Marketing, Social Media

Keyword:

Social media and analytics are important tools for marketers, but they’re no substitute for big ideas.

 

Eye on the Prize

June 1, 2010

QSR Magazine

Topics: Brand Communication, Marketing, Restaurants and Retail

Keyword:

Targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations.

 

To Survive, the Fitness Industry Must Rethink Fitness

May 7, 2010

Club Industry

Topics: Business, Customer Experience, Health/Fitness/Wellness, Marketing

Keyword:

Fitness clubs must adopt a more consumer-centric approach in order to tap into a bigger growth market.

 

Don’t Be Short Sighted

May 1, 2010

Topics: Brand Touchpoints, Marketing, Restaurants and Retail

Keyword:

Giveaways and discounted prices are not necessarily the right promotions to build your brand for the long term.

 

That’s the CMO’s Job

April 1, 2010

QSR Magazine

Topics: Leadership, Marketing

Keyword:

The role of the chief marketing officer goes beyond simply advertising the brand.

 

Mastering the Game when Employees Use Social Media

April 1, 2010

Club Industry

Topics: Employee Engagement, Marketing, Social Media

Keyword:

Providing social media guidelines to your employees is a defensive tactic that will help you protect your brand while brand guidelines—your offense—will help you promote it.

 

Operationalizing Brands with New Technologies

February 1, 2010

Interactions

Topics: Brand Delivery, Social Media

Keyword:

New technologies can play as much of a role in operationalizing a brand as they do in expressing it.

 

How to Brand the New Value Equation

January 15, 2010

QSR Magazine

Topics: Brand Touchpoints, Marketing

Keyword:

By linking price to key brand differentiators, Sonic and other companies can present a value equation that makes saving money part of a remarkable brand experience.

 

Three New Year’s Resolutions for Retailers

January 11, 2010

Chain Store Age

Topics: Customer Experience, Customer Service, Restaurants and Retail

Keyword:

Three recommendations for retailers that will produce positive results not only in 2010 but for many years to come.

 

Play Defense And Offense

January 4, 2010

Marketing Daily

Topics: Employee Engagement, Marketing, Social Media

Keyword:

To take full advantage of the brand-building opportunities in social media and networking, companies need to play more Offense.

 

Biz 101: Strategies for a Faster, Stronger Economic Recovery

December 12, 2009

SNews

Topics: Business, Health/Fitness/Wellness, Strategy

Keyword:

Four specific actions you can take now to speed your recovery, based on the R.I.C.E. injury treatment method.

 

What’s Holding Arby’s Back?

November 16, 2009

QSR Magazine

Topics: Brand Communication, Brand Identity, Restaurants and Retail

Keyword:

Arby’s, the venerable roast beef fast food chain, seems to lack a distinctive, compelling platform for its brand.

 

A Club is a Club… Unless It’s Ours

October 27, 2009

Fitness XP Journal

Topics: Customer Experience, Health/Fitness/Wellness, Marketing

Keyword:

Brand-building depends on consistently delivering a differentiated customer experience.

 

Differentiate Your Way to Success

October 8, 2009

Club Industry

Topics: Business, Health/Fitness/Wellness, Marketing, Strategy

Keyword:

Differentiation is the key to success in today’s resource-constrained, highly competitive business environment — here are 3 ways to differentiate your business.

 

Keeping a Perspective on Branding

October 2, 2009

Brand Channel

Topics: Brand Delivery, Brand Identity, Business

Keyword:

Why branding may be dead, but brands can—and must be—stronger than ever.

 

Business Reset Button

September 8, 2009

Brand as Business Breif

Topics: Business, Leadership, Strategy

Keyword:

It’s time to hit the reset button. Business leaders need a new management strategy and fresh ideas. Introducing brand as business, the management approach to re-ignite your business.

 

Match Brand Identity and Guest Experience to Maximize Ad Dollars

August 10, 2009

Nation's Restaurant News

Topics: Brand Communication, Customer Experience, Employee Engagement, Marketing, Restaurants and Retail

Keyword:

Recommendations for closing the gap between the aspirational vision in your advertising and the actual customer experience at your restaurant.

 

How to Defeat McDonald’s

August 1, 2009

QSR Magazine

Topics: Business, Marketing, Restaurants and Retail, Strategy

Keyword:

Fast food restaurants should also be on the lookout for opportunities to rise above the fray, dominate their challengers, and solidify a sustainable victory.

 

Combat the Recession With a Retail Renaissance

July 16, 2009

Chain Store Age

Topics: Customer Experience, Marketing, Restaurants and Retail

Keyword:

Instead of tinkering with tactics that generate limited impact, here are three recommendations for a full-in retail revival.

 

Three Questions That Drive Successful Brand Extensions

May 22, 2009

Media Post

Topic: Brand Extensions

Keyword:

The why, what, and how behind recent brand extension success stories.

 

Notes on a Crisis

May 10, 2009

MediaWeek

Topics: Business, Leadership, Restaurants and Retail

Keyword:

What Domino’s and other brands under stress can do to revive and thrive, post catastrophe.

 

Build Your Brand Without Breaking Your Budget

May 1, 2009

American Management Association

Topics: Brand Delivery, Business, Marketing

Keyword:

The best way to increase the power of your brand is to improve your company’s fundamentals. Five effective, yet thrifty, ways to build your brand in a tough economy.

 

Gaining the Competitive Edge

April 28, 2009

Presentation

Topics: Brand Delivery, Business, Employee Engagement

Keyword:

Presentation from The Marketing Forum, an invitation-only conference for senior-level marketers, introducing the “brand as business” management approach — employ a brand perspective and brand-based tools throughout everything your company does.

 

Close the Gap Between What You Say and What You Do

April 1, 2009

American Management Association

Topics: Brand Delivery, Business

Keyword:

Close the gap between what you say and what you do in order to leverage the full value of your brand.

 

Proceed with Caution: Use Social Media Carefully to Listen to Consumers

April 1, 2009

CMO Council's Marketing Magnified

Topics: Consumer Research, Social Media

Keyword:

Three suggestions for how to mitigate the risks involved in using social media for consumer input.

 

Why Retailers Need to Get Back to Basics

February 23, 2009

Advertising Age

Topics: Customer Experience, Customer Service, Restaurants and Retail

Keyword:

The current demise of many retailers has been mostly their own doing. Many, it seems, have tossed aside the fundamentals of running a retail business in favor of gimmicks and promotions.

 

Why We Need Starbucks to Succeed

February 2, 2009

Brand as Business Breif

Topics: Business, Innovation, Restaurants and Retail

Keyword:

Starbucks continues to struggle and many in the quick-serve restaurant (QSR) business may be quietly celebrating the problems of the former industry darling — but Starbucks benefits the QSR category in ways that cut to the core of business.

 

We’re Just Like You. Not.

October 13, 2008

Business Week

Topic: Brand Communication

Keyword:

A critique of Lucky Jeans’ “Lucky Few” campaign, breaking down the misfires and missed opportunities of this unfortunate effort.

 

Using Internet Technologies to Operationalize Your Brand

September 25, 2008

Presentation

Topics: Brand Delivery, Employee Engagement, Social Media

Keyword:

Presentation at the Digital Symposium describing how Internet technology-enabled brand strategies optimize brands externally and how internal brand alignment and integration efforts are made possible by new technologies.

 

The Brand Ultimatum

August 1, 2008

Topics: Brand Extensions, Marketing

Keyword:

A credible and compelling brand extension is driven by a deep brand identity – an identity whose associations are profound and multi-layered.

 

A Big, Green, Reluctant Hug for Retailing’s 800-lb. Gorilla

May 5, 2008

Brandweek

Topics: Business, Marketing

Keyword:

An appraisal of Wal-Mart’s Green campaign, including lessons for all marketers seeking to be a part of the green movement in a meaningful and authentic way.

 

Motivate Staff With Messages That Target Them

April 14, 2008

Advertising Age

Topics: Brand Communication, Business, Employee Engagement

Keyword:

The same strategy, medium, and message that motivate employees do not necessarily motivate customers — and vice versa.

 

What Consumers Think When They Think About Health and Wellness

April 1, 2008

CMO Council's Marketing Magnified

Topics: Consumer Research, Health/Fitness/Wellness, Marketing

Keyword:

Marketers must understand and navigate through the numerous and widely-differing health and wellness mindsets among consumers.

 

Under Armour’s Super Bowl Spot: Internal Rallying Cry Does Not an Ad Make

March 1, 2008

Presentation

Topics: Brand Communication, Employee Engagement, Health/Fitness/Wellness, Marketing

Keyword:

An instructive assessment of Under Armour’s Super Bowl spot – one based on the strategy behind the execution.

 

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