Here are a few excerpts from Denise’s recent engagements. Please visit her full collection of videos here.
Denise Lee Yohn Keynote Speaker
Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Achieve Brand Leadership
The FUSION Formula: Brand + Culture = Results — Part 1 of 3
The FUSION Formula: Fusion Action Plan — Part 2 of 3
The FUSION Formula: Results — Part 3 of 3
Denise Lee Yohn explains how brand-culture fusion helps all organizations of all type and size. When you align and integrate your brand and culture, you future-proof your business, increase your competitive advantage, and improve your business results. This is Part 3 of a 3-part series of sneak previews of Denise’s presentation.
TED Talk by Denise Lee Yohn
Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’
Denise Lee Yohn, author of the new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
Your Brand Is Not Your Logo
Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.
Great Brands Sweat the Small Stuff
Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.
How to Align & Engage Your Brand Stakeholders
Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.
Denise captured the attention of the audience with her empathy, deep knowledge of the subject and intense communication.
CEO, Grupo Padrao
The best speaker ever…Thank you for opening our eyes!
Managing Partner & EVP, Skyline Chili
Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable.
Senior Director Deloitte / President, STIMA Congress
One of the best experts in this domain. Her authentic communication style and connection with the audience was immediate and she captivated their attention for the entire duration of her presentation.
SVP, McKesson Canada
What you said was so practical, so implementable – not blue sky, rather a blue print on what to do.
Managing Director, AAPNetwork
“You were our highest rated speaker as people loved the handouts, the stories and the passion with which you spoke.”
Our goal for conferences and events is to ‘engage, enlighten and entertain,’ and boy, did Denise deliver on all three!
Director of Marketing Services, Strategic Market Alliance
“You really are helping us get to the next level as a corporation and I’m excited for that and deeply appreciative.”
President and CEO, Human Good
“I appreciate all the work you put into your keynote. It was an amazing fit with our strategy and such a timely message.”
“Denise hit the ground running and never let up.”
Keynote Liaison, ZingTrain/Zingerman's
Nothing short of amazing in front of a very passionate and outspoken audience. She was fabulous!
Owner, Moxi Events
“You were the highlight of the day! All the feedback that I’ve heard can be summed up in one word: PERFECT! Right message, right time and very well delivered.”
Director, Export Development Canada
Your talk provided us with a framework as to how to operationalize our brand to achieve our Billion Dollar vision!
E&J Gallo Winery
Denise really took the time to understand our organization and our challenges. Her presentation was insightful and included many actionable tips for our teams.
CEO, Sigma Alimentos Mexico
Denise’s incredible pre-work, on behalf of her audience, enabled her to hook the attendees from the start of the session and keep us focused with rapt attention throughout.
Senior Director, Talent & Engagement, San Diego International Airport
Wow – you were amazing!! Such a practical and powerful message and presentation.
Thought provoking and focused. I highly recommend Denise to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.
EVP Strategy, Pursuant
You took the time to make connections back to our Coaches day-to-day realities and everyone is still talking about how valuable (and fun!) it was.
Ruth Dinora Cornejo
Customer Experience, Ford Motor Company
Denise’s presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands.
Bernadette Van Osdal
SVP, Triad Retail Media and eBay Advertising
World class. Even over Zoom you could see Denise’s expertise and feel her passion for the work of building great brands.
Chief Marketing Officer, Duolingo
Thank you for a great keynote to close our event – It was a huge hit!
Stephanie Glassford, CMP
Event Manager, RE/MAX INTEGRA OA
Best speaker of the day… a fresh perspective.
Director, Global Vertical Marketing, Facebook
You were truly a hit with our clients from top travel companies…and our offices and staff really took it to heart and truly enjoyed your presentations and workshops.
CEO, Discover the World
Your presentation was engaging, insightful and added great value to our event.
Founder and CEO, eMoney Advisor
Your presentation was superb and provided a great depth of valuable insights. Your charismatic and knowledgeable way of providing information made the session that much more enjoyable.
Christina de Vaca
Director, Master of Science in Executive Leadership, University of San Diego
Denise’s keynote took our customer summit to new heights. She did her research, hit all of the points we’d discussed, and used provocative insights and examples. Her talk was inspiring and informative – worth every penny!
President and CEO, Zift Solutions
Our attendees, who are owners of fast casual restaurants, learned a lot about social marketing from Denise. She’s a dynamic and engaging speaker and really tailored her presentations to our audience. Attendees left fired up!
Conference Producer, Fast Casual Executive Summit
We were privileged to have Denise serve as a panel member for our Brand Strategy breakouts. Her experience and insights were amazing and helped to make the conference a huge success. She is brilliant and entertaining – able to point out a unique twist or opportunity on what might otherwise be a very clinical case analysis.
Mark G. Anderson
Conference Producer, Business Growth Conference, coordinated jointly by the Harvard Business School Alumni Association and Marshall School of Business Alumni Association
Many thanks to you for your contribution to Dine America, I thought your talk was informative, interesting, and entertaining. I received a lot of compliments, and hope you did too!
Editor, QSR Magazine
Denise Yohn gave a stimulating talk to my Brand Management class at UCSD’s Rady School of Management. Students had great feedback about her practical techniques for clarifying brand essence and enjoyed learning that successful brands usually operate in transcendent emotional space. We hope to welcome her back again soon!
Rady School of Management, University of California, San Diego
Denise outlined a detailed roadmap for retailers for building their brands. In today’s intensively competitive retailing environment, the various concepts such as the brand platform and tools such as the brand touchpoint wheel that Denise covered in her presentation represent timely and important to retailers, big and small.
Distinguished Professor of Marketing and Ford Chair in Marketing & E-Commerce, Mays Business School at Texas A&M University, The Retailing Summit
Denise is awesome onstage – a real dynamic presence. She brought insightful comments and a lot of energy to the session.
Conference Producer, Red Herring North America
We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.
Conference Producer, Canadian Tourism Commission Board of Advisors Annual Retreat