Scale-Up Your Brand
How To Set Up Your Brand for Success in 5 Steps
A step-by-step guide to help you develop a strong, valuable, sustainable brand strategy.
Introducing the workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
Are you looking to grow significantly? Expand your scope? Hit a new milestone? If you’re a small- or mid-sized business that’s planning to grow into a larger enterprise — or maybe you run a later-stage start-up that’s headed toward a Series C or even an IPO — you need a solid strategic brand platform.
This new workbook is a step-by-step guide to help you develop a strong, valuable, sustainable brand strategy.
There are lots of start-ups, but far fewer scale-ups. Companies often don’t make the leap between the two because of their brand strategy — or lack thereof. They get lost on the path that Yogi Berra described when he observed, “If you don’t know where you’re going, any road will get you there.”
A clear, focused, and robust strategic brand platform can serve as a compass and guide to help you navigate the millions of difficult decisions about what to do and how to do it that you will face as you grow.
By using this workbook, you will develop the strategic brand platform you need. You will:
Available in digital ($6.99 each) and print ($9.99) form, get your copy of this new Scale-Up Your Brand workbook here.