Is there a sizable gap between the brand vision you express and the operational reality experienced by your customers and other stakeholders?
By applying the brand-as-business management approach in the three primary functions of a business – generating insights, making planning decisions, and facilitating execution — you can close the gap and build a valuable brand.
Clients Rave About Denise Lee Yohn
“Denise brought clarity to the Sprouts brand and enabled leaders to have thoughtful discussions around our core values and how we preserve them as we grow. As a result we’re seeing renewed enthusiasm among team members at all levels of the company and have a clear brand roadmap guiding our business that will remain relevant for years to come.”
CEO, Sprouts Farmers Market
Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.
Marketing head, Road Runner Sports
I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.
Co-President, Executive Director/Brand Innovation
Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.
Terri Funk Graham
Senior Vice President and Chief Marketing Officer, Jack in the Box
Denise is a consummate professional and a pleasure to work with. Her results are beyond superb and she provides outstanding value. Denise provides structure and insights to all marketing related problems. It all goes without saying that Denise’s work has been pivotal in the development, strategies and growth of NEXT Proteins, Inc.
David A. Jenkins
CEO, NEXT Proteins, Inc.
Denise Yohn is that special combination of cool and professional. Our readers love the real-world advice she offers. Her focus on innovative marketing tactics that deliver real ROI is a breath of fresh air.
Editorial Director, Food News Media