Explore these must-read articles and other popular content from Denise.

Denise Lee Yohn Keynote Speaker

Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

7 Steps to Deliver Better Customer Experiences

February 3, 2015

Harvard Business Review

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing

Keywords: brand experience, customer experience architecture, customer experience design, customer experience strategy, Denise Lee Yohn on Harvard Business Review, retail brand experience, customer experience marketing, customer experience tools, customer experience mapping

Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.

Achieve Brand Leadership: Keynote Speaker Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Why Your Company Culture Should Match Your Brand

June 26, 2017

Harvard Business Review

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: brand strategy, branding strategy, corporate culture, Denise Lee Yohn in Harvard Business Review, organizational culture, workplace culture, brand culture alignment, brand culture integration

How you operate is linked to how you’re perceived.

The FUSION Formula: Brand + Culture = Results — Part 1 of 3

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  This is Part 1 of a 3-part series of sneak previews of Denise’s presentation.

A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

February 21, 2014


Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Design, Employee Engagement, Innovation, Leadership, Marketing

Keywords: What Great Brands Do, operationalizing your brand, ChangeThis Manifesto, 800 CEO Read Manifesto, A Brand-Builder’s Guide to the Universe:, Ways to Build a Great Brand, brand trends, branding trends

This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.