Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
Link Culture To Performance Through Metrics
May 2, 2023
Topics: Corporate Culture, Culture, Leadership
Keywords: culture, culture-building, culture assessment, Performance, Metrics, KPIs, Culture Metrics, Culture Measurment, OKRs
A new report provides tools and frameworks for measuring and tracking the link between culture and performance.
“Succession” Lesson: Using Your Own Product
April 12, 2023
Smartbrief
Topics: Customer Experience, Leadership
Keywords: customer experience, #CX, leadership, leadership habits, leadership practices, Succession, Eat Your Own Dog Food, Dogfooding
Succession, the popular show on HBO, conveys helpful business insights including the importance of you using your own product.
Engaged Employees Create Better Customer Experiences
April 5, 2023
Harvard Business Review
Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Customer Service, Employee Engagement, Leadership
Keywords: customer experience, customer service, leadership, employee experience, EX, EX & CX
Companies should find ways to connect employees and customers regardless of whether “customer service” is in their job description.
Want to Change Your Strategy? Change Your Culture First
March 7, 2023
Topics: Corporate Culture, Culture, Leadership, Strategy
Keywords: culture, brand leadership, core values, brand-culture fusion, FUSION, strategy, brand, Values
Use three criteria for the core values of your organizational culture to drive strategic change.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.