Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Brands To Watch In 2019

December 4, 2018


Topics: Brand Communication, Business, Marketing

Keywords: brands to watch in 2019, top brands in 2019, top companies in 2019, best brands in 2019, 2019 trends, 2019 business predictions

Here’s the list of brands I’ll be keeping my eye on, in my annual tradition of one brand for each letter of the alphabet.

How To Cultivate a Successful Culture

December 1, 2018

The Art of

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: culture and brand, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, The Art of Leadership

Cultivating a healthy, valuable, growth-oriented workplace culture isn’t easy.  If you’re like most business leaders, you know your culture should produce a competitive advantage and improve your organization’s performance, but you don’t know how to cultivate and leverage the kind of culture you need to succeed.

3 Ways To Prepare Your Business For The Next Recession

November 14, 2018


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: prepare for recession, recession strategy, brand-building in a recession, workplace culture in a recession

Economists and analysts agree – it’s not a question of if another recession will happen; it’s a question of when.  And most predict the next recession will begin at the end of 2019/early 2020.  So, what should you do to prepare your business for the next recession?

Marketing & HR: The Partnership That Powers Hootsuite

October 24, 2018


Topics: Customer Experience, Corporate Culture, Culture, Employee Engagement, Leadership, Marketing

Keywords: CX + EX, Marketing & Human Resources, Hootsuite CX strategy, Hootsuite corporate culture, Hootsuite employee culture, Kirsty Traill, marketing collaboration, HR collaboration

Marketers must think and act beyond the narrow scope of marketing and assume a bigger, broader role as a change agent for their organizations.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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