Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
May 4, 2021
Topics: Corporate Culture, Business, Employee Engagement
Keywords: employee engagement, employee experience, EX, Hybrid work, Hybrid office, Employee Personas
Employee personas — models that represent different groups of employees — are useful tools for
April 13, 2021
Topics: Culture, Employee Engagement, Leadership
Keywords: leadership, leadership style, smartbrief on leadership, #WFH, Hybrid work, Hybrid office
You need a new leadership approach and new skills to lead in a hybrid work set-up.
April 6, 2021
Topics: Corporate Culture, Culture, Leadership
Keywords: culture-building, culture leadership, FUSION, human resources & culture, Brand+Culture Series, culture ownership, ethics culture, risk culture
Culture must be a top leadership priority but it can’t be only a leadership responsibility.
March 9, 2021
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, Employee Onboarding, Employee Orientation #WFH
Use three “Cs” — culture, customer, and connection — to onboard new employees effectively.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.