Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
Customer Experience Excellence Starts With A Customer Mindset
September 11, 2019
Smartbrief
Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Customer Service
Keywords: customer experience, Denise Lee Yohn, customer centricity, customer experience vs. customer service, #CX, CX excellence, customer mindset
How do you achieve CX excellence? In this brand leadership episode, I explain five steps to CX excellence starting with adopting a customer mindset.
Power The Purpose Of A Corporation
September 3, 2019
Forbes
Topics: Corporate Culture, Business, Leadership, Social Responsibility
Keywords: leadership, overarching purpose, purpose-driven, Purpose of a Corporation, Business Roundtable statement, stakeholder value, purpose of business, business stakeholders
Now that leading executives have stated their commitment to delivering value for all stakeholders, they must put their purpose into practice.
Lessons Learned From Kim Kardashian West’s Kimono Crisis
September 3, 2019
Advertising Age
Topics: Brand Communication, Brand Names, Business, Marketing, Social Media
Keywords: brand naming, brand name selection, Kim Kardashian West, Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, social media brand strategy
If you use social media to become ‘famous for being famous,’ you obligate yourself to change according to the whims of its followers.
Employee Feedback Is Good For Employee Engagement; Action Is Better
August 6, 2019
Forbes
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: employee engagement, employee feedback, employee survey, Culture Amp, Culture First conference, Josh Bersin employee feedback, Didier Elzinga
Getting to the next level of employee engagement involves translating employee feedback into action.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.