Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:

Articles:

Achieving Brand-Culture Fusion: The Imperative for Fulfilling Brand Promises

March 5, 2024

LinkedIn

Topics: Corporate Culture, Brand Communication, Brand Delivery, Culture, Marketing

Keywords: advertising, marketing, culture, branding, brand building, brand-culture fusion, FUSION, brand power, brand, Brand Promises

Brand power comes from keeping – not only making – promises. To keep your brand promises, your brand and culture must be aligned and integrated.

Use This SWOT to Assess Yourself

February 12, 2024

Smartbrief

Topic: Leadership

Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness

Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn

Seek Out a Mentor In the New Year

December 5, 2023

Smartbrief

Topic: Leadership

Keywords: leadership, Growth, coaching, mentor, mentoring, mentorship, personal development

All leaders, at any age and level, can benefit from mentoring – both getting a mentor and being one.

Do You Use Your Core Values, Or Just Talk About Them?

November 7, 2023

LinkedIn

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: company culture, leadership, core values, Amazon leadership principles, Values, operationalize your values

Only talking about your core values isn’t enough. By definition, core values must be used.  Otherwise, they’re neither “core” (defined as central and foundational) nor “values” (principles that guide behaviors).

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

Watch Videos

Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks