Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


What Employees Want from Employers

October 12, 2021


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, leadership, employee experience, EX, Employees, Great Resignation, Job Openings

Here are five essential basics that employees want: clarity, to be equipped, respect, trust and recognition.

Don’t Just Try to Improve CX; Integrate It With EX

October 5, 2021


Topics: Restaurants and Retail, Customer Experience, Employee Engagement

Keywords: customer experience, employee engagement, employee brand engagement, #CX, employee experience, EX, FUSION, CX Day

Fuse CX (customer experience) with EX (employee experience) to successfully improve CX.

How To Give a Powerful Presentation

September 14, 2021


Topic: Leadership

Keywords: Denise Lee Yohn on Smartbrief, leadership communication, Presentation skills, Presentation tips

This video shows you how to get people’s attention, keep them engaged and have a real impact on them.

Startups Don’t Need More Money— They Need More Customer Insights

September 7, 2021


Topics: Business, Consumer Research, Innovation, Small Businss

Keywords: start-ups, customer insights, start-up success, start-up failure, Lean start-up, Customer Feedback

According to three recent studies, most start-ups don’t necessarily need more money. Start-ups need more customer insights.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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