Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
May 3, 2022
Topics: Business, Leadership
Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation
You need to do more than start with why; you need to put your why into action.
April 12, 2022
Keywords: leadership, Denise Lee Yohn on Smartbrief on Leadership, sabbath, rest, leadership practices
Everyone – whether or not you’re a person of faith – needs to sabbath to set yourself up to lead effectively
March 1, 2022
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: culture, brand leadership, leadership, employee experience, FUSION, Meta, Metamates, Employee, Mark Zuckerberg, Amazonians
Should you follow Meta and adopt a novel way to refer to your employees, like Metamates?
February 8, 2022
Topics: Customer Experience, Business, Customer Service, Leadership
Keywords: customer insights, leadership, Denise Lee Yohn on Smartbrief, Customer Research, consumer research
Fresh, unique and valuable insights about how to get ahead are available to you — if you get out into the field with customers.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.