Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:

Articles:

Spark Customer Experience Innovation With These Three Strategies

March 5, 2019

Forbes

Topics: Customer Experience, Corporate Culture, Business, Customer Service, Innovation

Keywords: customer experience culture, Kirsty Traill, CX innovation, customer experience innovation, customer experience strategies, CX innovation lab, Neiman-Marcus iLab, Neiman-Marcus CX innovation, Canadian Tire garages, Canadian Tire innovation lab, MultiChoice #ninetynine, MultiChoice innovation, Clint Payne, Hootsuite CX innovation, Hootsuite Owl2Owl, Bose CX innovation, Bose CX bootcamp, O2 CX innovation, O2 customer led

CX innovation must be a deliberate, distinct, disciplined effort.

Why Great Innovation Needs Great Marketing

February 20, 2019

Harvard Business Review

Topics: Business, Innovation, Marketing

Keywords: Denise Lee Yohn, marketing vs. innovation, marketing strategy, marketing trends, innovation trends, Keurig K cup case study, Google glass failure, Harvard Business Review innovation, Harvard Business Review marketing

Ideas don’t sell themselves.

Three Mistakes Gillette Made That Super Bowl Advertisers Should Avoid

January 29, 2019

Forbes

Topics: Brand Communication, Marketing

Keywords: advertising strategy, Super Bowl advertisers, Gillette ad, Super Bowl ad strategy

Super Bowl advertisers that don’t want to waste their $5+ million investment should learn from the backlash to Gillette’s recent “The Best A Man Can Be” ad.

Marketing Matters Now More Than Ever

January 8, 2019

Forbes

Topics: Business, Innovation, Marketing

Keywords: Peter Drucker, marketing matters, marketing vs. innovation, marketing in 2019, marketing strategy, marketing definition, marketing trends

As 2019 begins, it’s time to reclaim marketing as a key driver of business.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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