Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Employees vs. Customers: Who Is More Important?

June 14, 2022


Topics: Customer Experience, Business, Employee Engagement, Leadership

Keywords: employee engagement, leadership, employee experience, customer engagement, customers or employees, the Southwest way, LInkedIn culture

Denise Lee Yohn provides examples of how companies such as LinkedIn and Southwest Airlines have successfully combined both customer and employee needs.

Start With Why but Don’t Stop There

May 3, 2022


Topics: Business, Leadership

Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation

You need to do more than start with why; you need to put your why into action.

Take a Regular Day of Rest

April 12, 2022


Topic: Leadership

Keywords: leadership, Denise Lee Yohn on Smartbrief on Leadership, sabbath, rest, leadership practices

Everyone – whether or not you’re a person of faith – needs to sabbath to set yourself up to lead effectively

How To Refer To Employees – What You Can Learn from Zuckerberg and Metamates

March 1, 2022


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: culture, brand leadership, leadership, employee experience, FUSION, Meta, Metamates, Employee, Mark Zuckerberg, Amazonians

Should you follow Meta and adopt a novel way to refer to your employees, like Metamates?

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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