Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
Promote Your Culture with Your Employee Handbook
July 14, 2019
AIA KnowledgeNet
Topics: Restaurants and Retail, Corporate Culture, Employee Engagement, Leadership
Keywords: employee engagement, culture-building, Zingerman's staff guide, Ari Weinzweig, employee handbook, employee guide, policies & procedures, AIA KnowledgeNet
Here are the steps involved in developing your employee handbook.
Why Should You Care About Your Employee Alumni?
July 2, 2019
Forbes
Topics: Corporate Culture, Business, Culture, Employee Engagement
Keywords: employee engagement, employee experience, EX, employee alumni networks, Pearson alumni network, employee alumni, Brandy Dawson, Duncan Roberts, James Sinclair, Enterprise Alumni
Savvy companies are waking up to the unique and tremendous value that their employee alumni have to offer — and they’re deploying programs and platforms to facilitate alumni networks.
Becoming Purpose-Driven Requires More Than Inspiration
June 25, 2019
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: corporate culture, organizational culture, workplace culture, culture leadership, purpose-driven, purpose-led, purposeful culture, purpose leadership employee engagement, Robert E. Quinn, Anjan V. Thakor, purpose-driven organization
Being purpose-driven involves a deliberate process of discovery, leadership, and sustained engagement.
Why Every Company Needs a Chief Experience Officer
June 13, 2019
Harvard Business Review
Topics: Customer Experience, Corporate Culture, Business, Employee Engagement, Leadership
Keywords: employee engagement, customer experience leadership, CX + EX, Adobe CX, Chief Experience Officer, CXO, employee experience leadership, Donna Morris, c-suite
Companies should consider integrating the two disciplines and installing a Chief Experience Officer to lead a combined CX and EX effort across the entire organization.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.