Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Want to Change Your Strategy? Change Your Culture First

March 7, 2023


Topics: Corporate Culture, Culture, Leadership, Strategy

Keywords: culture, brand leadership, core values, brand-culture fusion, FUSION, strategy, brand, Values

Use three criteria for the core values of your organizational culture to drive strategic change.

Layoffs Are the Leadership Litmus Test

February 14, 2023


Topics: Business, Employee Engagement, Leadership

Keywords: leadership, Employees, Layoffs, Humanity, Leader, RIF

Laying off workers is one of the most painful tasks a leader can ever do, but Denise Lee Yohn says in this video if you do it with “compassion, empathy and integrity” you will pass the leadership “litmus test.”

Do Brands Matter in the Age of Influencers & Algorithms?

January 10, 2023


Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Marketing, Social Media

Keywords: culture, branding, brand building, organizational culture, FUSION, brands

The way we connect with customers is changing — and therefore, the way we use brands and do brand-building must change too.

Are Your DE&I Efforts Missing This One Critical Component?

January 3, 2023


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: DE&I, faith-based ERGs, workplace fellowship groups, faith in business

If you want employees to bring their whole selves to work—as most companies say they do—it’s important to acknowledge that faith is an essential part of many people’s identity.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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