Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Link Culture To Performance Through Metrics

May 2, 2023


Topics: Corporate Culture, Culture, Leadership

Keywords: culture, culture-building, culture assessment, Performance, Metrics, KPIs, Culture Metrics, Culture Measurment, OKRs

A new report provides tools and frameworks for measuring and tracking the link between culture and performance.

“Succession” Lesson: Using Your Own Product

April 12, 2023


Topics: Customer Experience, Leadership

Keywords: customer experience, #CX, leadership, leadership habits, leadership practices, Succession, Eat Your Own Dog Food, Dogfooding

Succession, the popular show on HBO, conveys helpful business insights including the importance of you using your own product. 

Engaged Employees Create Better Customer Experiences

April 5, 2023

Harvard Business Review

Topics: Customer Experience, Corporate Culture, Brand Delivery, Culture, Customer Service, Employee Engagement, Leadership

Keywords: customer experience, customer service, leadership, employee experience, EX, EX & CX

Companies should find ways to connect employees and customers regardless of whether “customer service” is in their job description.

Want to Change Your Strategy? Change Your Culture First

March 7, 2023


Topics: Corporate Culture, Culture, Leadership, Strategy

Keywords: culture, brand leadership, core values, brand-culture fusion, FUSION, strategy, brand, Values

Use three criteria for the core values of your organizational culture to drive strategic change.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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