Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Amazon Faces A Crucible Moment With Employees

June 2, 2020


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Jeff Bezos leadership, Amazon employee engagement, Amazon employee experience, Amazon workplace safety, Amazon workplace culture, Amazon Covid-19 response, Amazon Covid-19 investment, Amazon scrutiny, Jeff Bezos vision, Amazon customer-obsession

Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company and CEO Jeff Bezos does next may determine its future.

Re-opening Playbook: Five Steps To Re-Engage Customers and Employees

May 18, 2020


Topics: Restaurants and Retail, Customer Experience, Corporate Culture, Brand Communication, Brand Experience, Business, Culture, Employee Engagement, Marketing

Keywords: employee engagement, employee communication, post COVID 19 world, re-opening strategy, re-open post covid-19, covid-19 strategy, customer engagement, customer communication, communications playbook, re-opening playbook

As you prepare to get back to business, your operations aren’t the only thing requiring changes. You also need to update mindsets — your customers’ and your employees’. You need a Re-opening Playbook of the key steps to re-engage customers and employees.

How To Prepare for a Recession

May 13, 2020

Gravity Speakers blog

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership, Marketing

Keywords: brand differentiation, employee brand engagement, brand-building in a recession, COVID 19 strategies, how to prepare for recession, recession planning, recession strategies, branding in a recession, COVID-19 recession, core customers

Let’s face it – we’re headed toward an official recession.  What should you do to prepare your business?  Here are three strategies to prepare for a recession.

Protect and Prepare Your Brand for the Post-Coronavirus World

May 12, 2020


Topics: Customer Experience, Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Marketing

Keywords: brand touchpoints, Smartbrief on Brand Leadership, COVID 19 strategies, post COVID 19 world, Brand-Building COVID-19, branding COVID-19, advertising COVID-19, COVID-19 Marketing, Digital Customer Experience, everything is marketing

You can continue to build your brand during these challenging times by treating everything you do as marketing and developing a next-generation digital customer experience.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks