Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Brands To Watch In 2021

December 1, 2020


Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation, Leadership, Marketing

Keywords: brand trends, brands to watch in 2021, companies to watch in 2021, business trends, best companies in 2021, best brands in 2021

This Brand To Watch In 2021 list provides an alphabet-correlated compilation of brands to keep an eye on.

Make Your Purpose Powerful

November 11, 2020


Topics: Business, Employee Engagement, Leadership

Keywords: employee engagement, mission statement, leadership, company purpose, purpose, 5 whys

A single overarching purpose that encompasses the value of your product or service and provides a deep rationale for stakeholders is essential to a company’s success, says Denise Lee Yohn.

How Airbnb Survived The Pandemic—And How You Can Too

November 10, 2020


Topics: Customer Experience, Corporate Culture, Brand Experience, Business, Culture, Customer Service, Employee Engagement, Leadership

Keywords: employee experience, Airbnb turnaround, Airbnb recovery, Covid-19 turnaround, customer emotions, turnaround strategies

Airbnb has executed a dramatic recovery from the Covid-19 pandemic by prioritizing its core business, customer emotions, and employee needs.

Follow This 3-Step Roadmap To Lead Employees Through Change

October 13, 2020


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, Denise Lee Yohn on Smartbrief, core values, leadership communication, purpose

Once you truly understand what’s going on with your employees, you can implement a three-step road map for aligning, inspiring, and empowering them.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks