Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Be Consistent to Inspire Trust

June 8, 2021


Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership

Keywords: brand touchpoints, leadership, Denise Lee Yohn on Smartbrief, Trust, brand trust

To get employees and customers to trust us, we need to be consistent in what we do individually as leaders and in what our organizations do as a whole.

Overcome The Trust Crisis With Authenticity

May 11, 2021


Topics: Corporate Culture, Brand Delivery, Business, Culture, Leadership

Keywords: culture, authenticity, brand leadership, Denise Lee Yohn on Smartbrief, FUSION, Trust

How can business leaders regain people’s trust? By ensuring brand authenticity.

Brand-Culture Fusion Remains A Top Priority

May 10, 2021


Topics: Corporate Culture, Brand Delivery, Culture, Leadership

Keywords: brand-building, culture-building, FUSION, Brand+Culture Series, brand+culture

Now more than ever, business leaders need to prioritize the alignment and integration of brand and culture.

Use Employee Personas To Design Employee Experience For A Hybrid Workforce

May 4, 2021


Topics: Corporate Culture, Business, Employee Engagement

Keywords: employee engagement, employee experience, EX, Hybrid work, Hybrid office, Employee Personas

Employee personas — models that represent different groups of employees — are useful tools for designing employee experiences for the hybrid workforce.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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