Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
What Gets Measured Gets Managed—But Are You Measuring the Right Things?
April 7, 2026
Topics: Business, Corporate Culture, Culture, Leadership
Keywords: business metrics, KPIs, leadership, measuring business performance, organizational culture
More measurement is not the same as better measurement.
Amazon’s 225 Million Dollar Question: Can You Build a Great Store Without a Great Culture?
February 24, 2026
Topics: Brand Experience, Corporate Culture, Customer Experience, Employee Engagement, Restaurants and Retail
Keywords: Amazon, customer experience, employee experience, organizational culture, retail strategy
Amazon is brilliant at technology. That’s not what worries me about its new store.
The Brand-Culture Gap: Why 84% Care About Long-Term Brand Building But Only 36% Do It Well
January 13, 2026
Topics: Brand Delivery, Corporate Culture, Culture, Leadership, Marketing
Keywords: brand building, brand building effectiveness, brand culture integration, brand-as-business management, brand-culture fusion, corporate brand strategy, operationalizing brand strategy, strategic brand management
The organizations that get brand-building right don’t just align their culture with their brand strategy. They integrate them completely. Brand strategy and business strategy become inseparable.
Spiritual Leadership at Work: How Values-Driven Leaders Build Trust, Belonging, and Results
November 17, 2025
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture-building, DE&I, Faith & Work, integrity, leadership, Purpose Driven Leadership, Spiritual Leadership, Values Driven Leadership
Leaders who integrate faith and spirituality into their workplaces don’t just inspire; they drive engagement, innovation, and productivity.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.