Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
July 13, 2021
Topics: Business, Leadership, Social Responsibility
Keywords: corporate social responsibility, csr, leadership, Denise Lee Yohn on Smartbrief, Trust, stakeholder trust
Social responsibility must be at the core of your business purpose and operations.
July 6, 2021
Topics: Customer Experience, Employee Engagement, Leadership
Keywords: employee engagement, employee experience, EX, EX Maturity Model, EX design
An EX Maturity Model can fuel the development of an effective, differentiated, and value-creating EX.
June 22, 2021
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, employee experience, EX, Hybrid work, EX 2.0, Workplace from Facebook, remote work
Designing Employee Experience (EX) 2.0 requires leaders to adopt a new mindset about employee engagement, as well as new strategies and tools.
June 8, 2021
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership
Keywords: brand touchpoints, leadership, Denise Lee Yohn on Smartbrief, Trust, brand trust
To get employees and customers to trust us, we need to be consistent in what we do individually as leaders and in what our organizations do as a whole.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.