Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
August 9, 2022
Topics: Brand Delivery, Culture, Employee Engagement, Leadership
Keywords: culture, brand leadership, customer intimacy, brand culture alignment, FUSION, recession strategies, Recession, Recession 2022
Building brand-culture alignment and a culture of customer intimacy are key to a recession-proof culture
July 12, 2022
Topics: Corporate Culture, Brand Touchpoints, Culture, Design, Employee Engagement
Keywords: employee engagement, employee experience, Hybrid work, remote work, RTO, Return To Office, Office Design, brand-led office design, corporate real estate
Employers struggling with Return to Office (RTO) might want to consider brand-led office design and the role of brand in employee experience.
June 14, 2022
Topics: Customer Experience, Business, Employee Engagement, Leadership
Keywords: employee engagement, leadership, employee experience, customer engagement, customers or employees, the Southwest way, LInkedIn culture
Denise Lee Yohn provides examples of how companies such as LinkedIn and Southwest Airlines have successfully combined both customer and employee needs.
May 3, 2022
Topics: Business, Leadership
Keywords: mission statement, leadership, start with why, business purpose, purpose, purpose of corporation
You need to do more than start with why; you need to put your why into action.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.