Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


How Andy Jassy And Jeff Bezos Can Avoid Leadership Transition Failure At Amazon

March 1, 2021


Topics: Business, Leadership

Keywords: Amazon CEO transition, Andy Jassy transition, Jeff Bezos transition, leadership transition failure, The First 90 Days, CEO succession

To avoid leadership transition failure, learn from the unique challenges that threaten a smooth succession and transition of power from Andy Jassy to Jeff Bezos at Amazon

How To Jump-Start Employee Motivation

February 9, 2021


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, purpose, Employee Motivation, Rewards and Recognition, ERGs, Employee Resource Groups

Three powerful levers to motivate employees.

Company Culture Is Everyone’s Responsibility

February 8, 2021

Harvard Business Review

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Denise Lee Yohn in Harvard Business Review, middle managers, culture-building, culture leadership, board of directors & corporate culture

A top down approach to building company culture no longer works for several reasons.

What 2021 Requires from Leaders

January 12, 2021


Topics: Business, Innovation, Leadership

Keywords: innovation, leadership, smartbrief on leadership, Lead in 2021, Growth, Inspiration

Whether you are the head of your organization or a small team leader, you have the opportunity to initiate, invent and inspire — and lead others to make 2021 the best year ever.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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