Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Customer Experience Excellence Starts With A Customer Mindset

September 11, 2019


Topics: Customer Experience, Corporate Culture, Brand Touchpoints, Customer Service

Keywords: customer experience, Denise Lee Yohn, customer centricity, customer experience vs. customer service, #CX, CX excellence, customer mindset

How do you achieve CX excellence? In this brand leadership episode, I explain five steps to CX excellence starting with adopting a customer mindset.

Power The Purpose Of A Corporation

September 3, 2019


Topics: Corporate Culture, Business, Leadership, Social Responsibility

Keywords: leadership, overarching purpose, purpose-driven, Purpose of a Corporation, Business Roundtable statement, stakeholder value, purpose of business, business stakeholders

Now that leading executives have stated their commitment to delivering value for all stakeholders, they must put their purpose into practice.

Lessons Learned From Kim Kardashian West’s Kimono Crisis

September 3, 2019

Advertising Age

Topics: Brand Communication, Brand Names, Business, Marketing, Social Media

Keywords: brand naming, brand name selection, Kim Kardashian West, Kim Kardashian Kimono, Kim Kardashian shapewear, Kim Kardashian brand name crisis, social media brand strategy

If you use social media to become ‘famous for being famous,’ you obligate yourself to change according to the whims of its followers.

Employee Feedback Is Good For Employee Engagement; Action Is Better

August 6, 2019


Topics: Corporate Culture, Culture, Employee Engagement

Keywords: employee engagement, employee feedback, employee survey, Culture Amp, Culture First conference, Josh Bersin employee feedback, Didier Elzinga

Getting to the next level of employee engagement involves translating employee feedback into action.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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