Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
March 10, 2020
Topics: Brand Communication, Brand Delivery, Brand Strategy, Business, Marketing, Small Businss
Keywords: brand strategy, small business brand strategy, brand platform, start-up branding, start-up brand strategy, minimum viable brand, MVB, minimum viable product, entrepreneur brand strategy
A minimum viable brand puts the pieces of your brand in place that provide brand clarity and focus — and leaves the rest of your brand elements until after you’re in the market for awhile and have the resources, feedback and market insights to inform them.
March 3, 2020
Topics: Business, Innovation, Leadership, Small Businss
Keywords: small business growth, start-up growth, how to scale, post start up strategies, TrueSpace, Gallup research, The Five Conditions Assessment, how to grow, entrepreneurs, Charles Fred
A new report from research and consulting firm TrueSpace and Gallup says growth-minded small businesses should narrow their prospects, create predictability in their performance, and seek greater consistency in their offerings.
February 11, 2020
Topics: Brand Value, Business, Leadership, Strategy
Keywords: brand valuation, brand equity, brand value, brand finance, interbrand, brandz, smartbrief on leadership
What does brand valuation really mean? Is it important? And if so, how can you calculate how much your brand is worth?
Clay Christensen’s Jobs To Be Done Innovation Theory Challenges Common Innovation And Marketing Methods
February 6, 2020
Topics: Business, Design, Innovation, Marketing, Strategy
Keywords: Clay Christensen, Jobs to Be Done, innovation theory, innovation strategy, innovation framework, personas, use cases, MVP, new product development, marketing innovations
Clay Christensen’s “jobs to be done” theory of innovation presents an approach to how companies introduce successful new products and services that remains counter-intuitive—and relevant—today.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.