Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
How Andy Jassy And Jeff Bezos Can Avoid Leadership Transition Failure At Amazon
March 1, 2021
Forbes
Topics: Business, Leadership
Keywords: Amazon CEO transition, Andy Jassy transition, Jeff Bezos transition, leadership transition failure, The First 90 Days, CEO succession
To avoid leadership transition failure, learn from the unique challenges that threaten a smooth succession and transition of power from Andy Jassy to Jeff Bezos at Amazon
How To Jump-Start Employee Motivation
February 9, 2021
Smartbrief
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, purpose, Employee Motivation, Rewards and Recognition, ERGs, Employee Resource Groups
Three powerful levers to motivate employees.
Company Culture Is Everyone’s Responsibility
February 8, 2021
Harvard Business Review
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn in Harvard Business Review, middle managers, culture-building, culture leadership, board of directors & corporate culture
A top down approach to building company culture no longer works for several reasons.
What 2021 Requires from Leaders
January 12, 2021
Smartbrief
Topics: Business, Innovation, Leadership
Keywords: innovation, leadership, smartbrief on leadership, Lead in 2021, Growth, Inspiration
Whether you are the head of your organization or a small team leader, you have the opportunity to initiate, invent and inspire — and lead others to make 2021 the best year ever.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.