Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Promote Your Culture with Your Employee Handbook

July 14, 2019

AIA KnowledgeNet

Topics: Restaurants and Retail, Corporate Culture, Employee Engagement, Leadership

Keywords: employee engagement, culture-building, Zingerman's staff guide, Ari Weinzweig, employee handbook, employee guide, policies & procedures, AIA KnowledgeNet

Here are the steps involved in developing your employee handbook.

Why Should You Care About Your Employee Alumni?

July 2, 2019


Topics: Corporate Culture, Business, Culture, Employee Engagement

Keywords: employee engagement, employee experience, EX, employee alumni networks, Pearson alumni network, employee alumni, Brandy Dawson, Duncan Roberts, James Sinclair, Enterprise Alumni

Savvy companies are waking up to the unique and tremendous value that their employee alumni have to offer — and they’re deploying programs and platforms to facilitate alumni networks.

Becoming Purpose-Driven Requires More Than Inspiration

June 25, 2019


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: corporate culture, organizational culture, workplace culture, culture leadership, purpose-driven, purpose-led, purposeful culture, purpose leadership employee engagement, Robert E. Quinn, Anjan V. Thakor, purpose-driven organization

Being purpose-driven involves a deliberate process of discovery, leadership, and sustained engagement.

Why Every Company Needs a Chief Experience Officer

June 13, 2019

Harvard Business Review

Topics: Customer Experience, Corporate Culture, Business, Employee Engagement, Leadership

Keywords: employee engagement, customer experience leadership, CX + EX, Adobe CX, Chief Experience Officer, CXO, employee experience leadership, Donna Morris, c-suite

Companies should consider integrating the two disciplines and installing a Chief Experience Officer to lead a combined CX and EX effort across the entire organization.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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