Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Use Employee Personas To Design Employee Experience For A Hybrid Workforce

May 4, 2021


Topics: Corporate Culture, Business, Employee Engagement

Keywords: employee engagement, employee experience, EX, Hybrid work, Hybrid office, Employee Personas

Employee personas — models that represent different groups of employees — are useful tools for designing employee experiences for the hybrid workforce.

Hybrid Leadership for Hybrid Work

April 13, 2021


Topics: Culture, Employee Engagement, Leadership

Keywords: leadership, leadership style, smartbrief on leadership, #WFH, Hybrid work, Hybrid office

You need a new leadership approach and new skills to lead in a hybrid work set-up.

Culture-Building Takes A Village

April 6, 2021


Topics: Corporate Culture, Culture, Leadership

Keywords: culture-building, culture leadership, FUSION, human resources & culture, Brand+Culture Series, culture ownership, ethics culture, risk culture

Culture must be a top leadership priority but it can’t be only a leadership responsibility.

How To Onboard Employees Effectively

March 9, 2021


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: culture, Employee Onboarding, Employee Orientation #WFH

Use three “Cs” — culture, customer, and connection — to onboard new employees effectively.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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