Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
October 12, 2021
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee engagement, leadership, employee experience, EX, Employees, Great Resignation, Job Openings
Here are five essential basics that employees want: clarity, to be equipped, respect, trust and recognition.
October 5, 2021
Topics: Restaurants and Retail, Customer Experience, Employee Engagement
Keywords: customer experience, employee engagement, employee brand engagement, #CX, employee experience, EX, FUSION, CX Day
Fuse CX (customer experience) with EX (employee experience) to successfully improve CX.
September 14, 2021
Keywords: Denise Lee Yohn on Smartbrief, leadership communication, Presentation skills, Presentation tips
This video shows you how to get people’s attention, keep them engaged and have a real impact on them.
September 7, 2021
Topics: Business, Consumer Research, Innovation, Small Businss
Keywords: start-ups, customer insights, start-up success, start-up failure, Lean start-up, Customer Feedback
According to three recent studies, most start-ups don’t necessarily need more money. Start-ups need more customer insights.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.