Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Why Great Innovation Needs Great Marketing

February 20, 2019

Harvard Business Review

Topics: Business, Innovation, Marketing

Keywords: Denise Lee Yohn, marketing vs. innovation, marketing strategy, marketing trends, innovation trends, Keurig K cup case study, Google glass failure, Harvard Business Review innovation, Harvard Business Review marketing

Ideas don’t sell themselves.

Three Mistakes Gillette Made That Super Bowl Advertisers Should Avoid

January 29, 2019


Topics: Brand Communication, Marketing

Keywords: advertising strategy, Super Bowl advertisers, Gillette ad, Super Bowl ad strategy

Super Bowl advertisers that don’t want to waste their $5+ million investment should learn from the backlash to Gillette’s recent “The Best A Man Can Be” ad.

Marketing Matters Now More Than Ever

January 8, 2019


Topics: Business, Innovation, Marketing

Keywords: Peter Drucker, marketing matters, marketing vs. innovation, marketing in 2019, marketing strategy, marketing definition, marketing trends

As 2019 begins, it’s time to reclaim marketing as a key driver of business.

Leaders And Losers In The Year of Employee Experience

December 24, 2018


Topics: Corporate Culture, Brand Delivery, Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, employee experience, EX, Year of Employee Experience, Qualtrics experience bonus, IBM culture of education, Starbucks unconcious bias training, Hilton Hotels EX, United Airlines Core4, McDonald's complexity, Uber Dara Khosrowshahi, Amazon employee wage, Twitter organization, Nike EX

Was 2018 “The Year of Employee Experience”? Examples of companies that got it right and wrong this year show there’s still a lot of work to be done on EX.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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