Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


We Need to Rethink Employee Experience

September 8, 2020


Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, organizational culture, employee experience, EX, COVID 19 strategies, smart

To ensure employees are ready and excited to give their best effort, we need to re-think EX.  Check out these three recommendations for cultivating the organizational culture you need.

Strategy & Leadership

September 1, 2020

Strategy & Leadership

Topics: Business, Employee Engagement, Leadership, Social Responsibility

Keywords: employee engagement, corporate social responsibility, brand authenticity, employee experience, covid-19 strategy, Covid-19 leadership, corporate citizenship

Economic strain, geopolitical tensions and public health issues are challenges that will persist long after the COVID-19 epidemic has passed its initial peak.As companies learn to operate safely and effectively, public scrutiny of how they treat their workers and serve their communities will be intense.

Your Purpose Is At Risk Of Being Pointless

September 1, 2020


Topics: Corporate Culture, Business, Leadership

Keywords: mission statement, Purpose of a Corporation, purpose statement, corporate purpose, single overarching purpose

Having a purpose statement doesn’t automatically translate into leading an organization purposefully — and your purpose is at risk of being pointless if you don’t do these three things.

9 Ways to Differentiate Your Brand

August 11, 2020


Topics: Brand Communication, Brand Delivery, Brand Strategy, Marketing

Keywords: Denise Lee Yohn, brand strategy, branding strategy, brand differentiation, competitive advantage, brand differentiators

If you want to build a great brand, focus on being different.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks