Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
Operationalizing Culture: Lessons from Hostelworld’s Innovative Performance Management
December 3, 2024
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture transformation, Operationalizing Culture, Performance Reviews, Organizational Change, Hostelworld, Gary Morrison, Incompass Labs
Operationalizing a new organizational culture is key to implementing a new strategic direction. Hostelworld’s story provides a compelling example of driving the cultural transformation needed to shift their business.
Customer Centricity: It’s More Than a Mindset
September 10, 2024
Topics: Customer Experience, Corporate Culture, Business, Culture, Customer Service, Strategy
Keywords: customer experience, customer centricity, customer culture, customer centric, customer obsessed
For your company to become truly customer-centric, it takes more than wanting, thinking, or talking about it. Customer centricity requires a completely different orientation to everything you do as an organization.
Cracks in Amazon’s Foundation: The Challenges of Maintaining Core Values
August 6, 2024
Topics: Corporate Culture, Leadership
Keywords: culture, corporate culture, brand culture, organizational culture, leadership, core values, leadership principles, Amazon, Jeff Bezos, Andy Jassy
Are core values mere suggestions, subject to change when convenient, or should they be unwavering principles set in stone?
Don’t Cancel DEI; Create True Trust
June 4, 2024
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, employee engagement, organizational culture, Trust, DE&I, Employee Trust, Diversity Equity Inclusion, DEI Backlash
Why do most DEI efforts fail? Most companies rely on DEI programs and targets—such as employee resource groups (ERGs) and hiring quotas—without addressing the fundamental values and culture of the organization.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.