Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Surprising Leadership Lessons from “Yellowstone”

August 8, 2023


Topics: Corporate Culture, Employee Engagement, Leadership, Loyalty

Keywords: differentiation, Yellowstone, employee loyalty, customer loyalty, leadership, Employee Motivation

The popular TV show Yellowstone has taught us that leading doesn’t always involve what we think it does.

Leadership Lessons from Ted Lasso

June 13, 2023


Topics: Corporate Culture, Employee Engagement, Leadership

Keywords: coaching, leading, leadership, Ted Lasso

Ted Lasso, the leading character in the popular Apple+ series by the same name, provides an excellent model of exceptional organizational leadership.

Link Culture To Performance Through Metrics

May 2, 2023


Topics: Corporate Culture, Culture, Leadership

Keywords: Culture Metrics, Culture Measurment, OKRs, culture, culture-building, culture assessment, Performance, Metrics, KPIs

A new report provides tools and frameworks for measuring and tracking the link between culture and performance.

“Succession” Lesson: Using Your Own Product

April 12, 2023


Topics: Customer Experience, Leadership

Keywords: customer experience, #CX, leadership, leadership habits, leadership practices, Succession, Eat Your Own Dog Food, Dogfooding

Succession, the popular show on HBO, conveys helpful business insights including the importance of you using your own product. 

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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