Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:

Articles:

Leaders, Get Out Into The Field

November 9, 2021

Smartbrief

Topics: Employee Engagement, Leadership

Keywords: employee engagement, leadership, smartbrief on leadership, Frontline Employees, leadership habits, Denise Lee Yohn on leadership

Leaders need to get out of their offices and get into the field.

The Real Problem With the Facebook Rebrand to Meta

November 2, 2021

LinkedIn

Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing

Keywords: rebranding, brand name, Facebook rebrand, Facebook Meta

Which comes first: brand or culture?

Facebook’s Rebrand Has a Fundamental Problem

November 2, 2021

Harvard Business Review

Topics: Corporate Culture, Brand Communication, Brand Delivery, Brand Experience, Brand Names, Business, Culture, Marketing

Keywords: rebranding, Facebook rebrand, Facebook Meta, Meta name, new brand name

Facebook’s decision to rebrand is an ill-timed move but not for the reason you might think.

What Employees Want from Employers

October 12, 2021

Smartbrief

Topics: Corporate Culture, Culture, Employee Engagement, Leadership

Keywords: employee engagement, leadership, employee experience, EX, Employees, Great Resignation, Job Openings

Here are five essential basics that employees want: clarity, to be equipped, respect, trust and recognition.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks