Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Fostering Employee Fandom: A New Frontier in Talent Management

May 7, 2024


Topics: Corporate Culture, Brand Loyalty, Business, Culture, Employee Engagement, Loyalty

Keywords: loyalty, brand loyalty, customer loyalty, brand-culture fusion, FUSION, employee loyalty, Employee Retention, Employee Turnover

Should employers strive for employee loyalty – or is employee retention enough?

Achieving Brand-Culture Fusion: The Imperative for Fulfilling Brand Promises

March 5, 2024


Topics: Corporate Culture, Brand Communication, Brand Delivery, Culture, Marketing

Keywords: advertising, marketing, culture, branding, brand building, brand-culture fusion, FUSION, brand power, brand, Brand Promises

Brand power comes from keeping – not only making – promises. To keep your brand promises, your brand and culture must be aligned and integrated.

Use This SWOT to Assess Yourself

February 12, 2024


Topic: Leadership

Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness

Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn

Seek Out a Mentor In the New Year

December 5, 2023


Topic: Leadership

Keywords: leadership, Growth, coaching, mentor, mentoring, mentorship, personal development

All leaders, at any age and level, can benefit from mentoring – both getting a mentor and being one.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Smartbrief on Brand Leadership:

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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