Keynotes & Presentations

Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning. She is the author of the bestselling book What Great Brands Do and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Brand leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Denise Lee Yohn, author of the new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  This is Part 1 of a 3-part series of sneak previews of Denise’s presentation.

Denise Lee Yohn takes you through the 5 steps to achieve brand-culture fusion so you can develop an action plan that will transform your leadership, your culture, and your entire organization.  This is Part 2 of a 3-part series of sneak previews of Denise’s presentation.

Denise Lee Yohn explains how brand-culture fusion helps all organizations of all type and size. When you align and integrate your brand and culture, you future-proof your business, increase your competitive advantage, and improve your business results. This is Part 3 of a 3-part series of sneak previews of Denise’s presentation.

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

Brand leadership expert Denise Lee Yohn inspires and teaches emerging IT sales leaders at the Women of the Channel conference how to build a great brand.