Keynotes & Presentations

Success at a significant, bold change requires both new competencies as well as new mindsets and new styles of working. Leadership keynote speaker Denise Lee Yohn borrows from Michael Jordan’s failed attempt at a career in baseball to show that when your organization is undergoing significant transformation, you must change more than WHAT you do — you must change HOW you do it — your culture.

Win with customers by executing in every interaction. Using examples from Chick fil A, keynote speaker Denise Lee Yohn shows how great brands sweat the small stuff in their customer experiences — they know customers pay attention to details, so they do too.

To make your store or restaurant the destination of choice among your customers, your customer experience (CX) must be unique. Using the Trader Joe’s CX as an example, leadership speaker Denise Lee Yohn shows how a differentiated CX drives higher sales, traffic, profitability, and visit frequency.

Keynote speaker Denise Lee Yohn shows how values-based leadership can transform your organization, your results, and even your own career trajectory.

At the Medallia Experience ’25 Conference, brand leadership expert Denise Lee Yohn shared three actions to win at customer experience. In this excerpt of her keynote, she shows how to promote customer empathy throughout your organization.

Leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning. She is the author of the bestselling book What Great Brands Do and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Leadership expert Denise Lee Yohn is an in-demand keynote speaker on workplace culture, customer experience, and competitive positioning.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Denise Lee Yohn, author of the new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Denise Lee Yohn speaks at a TEDxSanDiego Salon about a new movement in corporate social responsibility. Great brands create shared value for all their stakeholders, so they never have to ‘give back.’