Keynotes & Presentations

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.  This is Part 1 of a 3-part series of sneak previews of Denise’s presentation.

Denise Lee Yohn takes you through the 5 steps to achieve brand-culture fusion so you can develop an action plan that will transform your leadership, your culture, and your entire organization.  This is Part 2 of a 3-part series of sneak previews of Denise’s presentation.

Denise Lee Yohn explains how brand-culture fusion helps all organizations of all type and size. When you align and integrate your brand and culture, you future-proof your business, increase your competitive advantage, and improve your business results. This is Part 3 of a 3-part series of sneak previews of Denise’s presentation.

Brand expert Denise Lee Yohn explains your brand isn’t your logo — your brand is what you do and how you do it. From this video of Denise speaking at the 2016 Business Kickoff for First American Equipment Finance, learn why “branding” is a problematic term and why “brand-building” is a powerful business undertaking.

Brand leadership expert Denise Lee Yohn inspires and teaches emerging IT sales leaders at the Women of the Channel conference how to build a great brand.

Restaurant and retail consultant Denise Lee Yohn speaks at the Horizons Conference for Steritech about the power of customer experience. Learn how your customer experience can be your most powerful marketing.

Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.

Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.

Denise Lee Yohn addresses participants at CONAREC, the premiere marketing conference in Sao Paulo, Brazil. Despite the economic and political conditions in the country, on top of changing consumer wants and needs, Denise explains that companies can still build a great brand.

In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.

Featured on the Biznology blog and sponsored by BarnRaisers, MENG, and Unison.