Keynotes & Presentations
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Great Brands Sweat the Small Stuff
Denise Lee Yohn, brand expert and author of the best-selling book What Great Brands Do, explains why saying that great brands sweat the small stuff in their customer experiences. Learn about retail customer experience, customer experience management, and how to design and deliver extraordinary experiences. Excerpt from presentation at ScaleUp Summit presented by Gazelles in collaboration with FORTUNE Magazine.
How to Align & Engage Your Brand Stakeholders
Brand expert Denise Lee Yohn explains how to align and engage your stakeholders so everyone who works on your brand knows how to support and build it. In this excerpt of Denise speaking at the 2016 Learning & Leadership Development Conference for the Human Capital Institute, learn why brand alignment and engagement is more important now than ever before and how to achieve.
You Can Build a Great Brand Even During a Recession
Webinar: Build a Breakthrough Brand with a Clear Competitive Positioning
In this webinar, brand expert Denise Lee Yohn shows you how to craft a competitive brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more.
Brand Expert Denise Lee Yohn on What Great Brands Do
Are you doing “what great brands do?” Are you doing what you are made to do? Keynote speaker and author of the new bestselling book, What Great Brands Do, Denise Lee Yohn inspires and teaches attendees at the Convenience Retailing University (gathering of 150 business leaders) to think differently about brand-building.