Keynotes & Presentations

Brand-building expert and author of the best selling book What Great Brands Do, Denise Lee Yohn, speaks at the Rotman School of Management at the University of Toronto on how great brands avoid selling products.

Are you doing “what great brands do?” Are you doing what you are made to do?  Keynote speaker and author of the new bestselling book, What Great Brands Do, Denise Lee Yohn inspires and teaches attendees at the Convenience Retailing University (gathering of 150 business leaders) to think differently about brand-building.

Author of bestselling book “What Great Brands Do” Denise Lee Yohn introduces the Minimum Viable Brand framework to leaders of start-ups and small businesses at Entrepreneur Magazine’s Ready to Launch Event.

An excerpt from the webinar: How To Craft a Clear and Compelling Brand Position.  Brand-building expert, speaker, and writer Denise Lee Yohn shows how to develop a competitive brand positioning that ensures a sustained advantage.

In this corporate keynote presentation, Denise speaks about how great brands sweat the small stuff. Great brands know that every interaction with a customer is an opportunity to enhance their brand image or to detract from it — and every touchpoint matters.

Brand-building expert, speaker, and writer Denise Lee Yohn speaks at The Gathering (by The Cult Collective) about what great brands do. Great brands have elevated brand-building from a niche marketing function to the core driver of their business — and that is what has turned them into industry icons.

Denise Lee Yohn speaks at the AIGA Y19 Conference about how great brands don’t chase customers. Great brands attract like-minded people who are likely to become loyal, profitable customers by clearly standing for something and shining their brand identities consistently and powerfully.

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands start inside. They start brand-building by developing a strong corporate culture.

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands never have to “give back.” Instead, they create shared value for all of their stakeholders.

An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.