A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

What Great Brands Do

Brand-building expert, speaker, and writer Denise Lee Yohn speaks at The Gathering (by The Cult Collective) about what great brands do. Great brands have elevated brand-building from a niche marketing function to the core driver of their business — and that is what has turned them into industry icons.

Great Brands Don’t Chase Customers

Denise Lee Yohn speaks at the AIGA Y19 Conference about how great brands don’t chase customers. Great brands attract like-minded people who are likely to become loyal, profitable customers by clearly standing for something and shining their brand identities consistently and powerfully.

Great Brands Start Inside

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands start inside. They start brand-building by developing a strong corporate culture.

Great Brands Never Have to “Give Back”

An excerpt of Denise’s keynote presentation to over 800 leaders at Catalyst 2013.  Previewing her book What Great Brands Do (Jossey-Bass, 2014), she explained that great brands never have to “give back.” Instead, they create shared value for all of their stakeholders.

Re-thinking Corporate Social Responsibility

An excerpt from Denise’s Fast Casual Executive Summit 2012 keynote. She explained how progressive companies are replacing “giving back” with creating shared value for all of their stakeholders.

Align and Integrate Your Customer Experiences

An excerpt from Denise’s presentation at Texas A&M University’s The Retailing Summit.  She showed leaders in the retail industry how to crack the customer experience code and build stronger brands.

Differentiate Your Way to Success Workshop

A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning.