Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: Apple Union Square

Apple has removed the word “store” from the names of its retail locations. This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square.

brand experience brief: AT&T Retail Center

With a name like “Retail Center for Innovation and Technology Center,” there’s no question the new store from AT&T is intended to be like no other.  And, it is indeed remarkable (a sort of Apple store meets the Enterprise bridge.)  But for however great of an experience it is, the objectives behind it may be somewhat misguided.  Here’s my video audit.

brand experience brief: b8ta

Take a look inside b8ta, a new store for discovering new tech products.  Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world.

brand experience brief: Best Buy

Best Buy stores don’t present a cohesive Best Buy brand experience, but rather, a collection of shopping experiences for different brands.

brand experience brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

brand experience brief: Bonobos and Warby Parker

Retail stores by e-commerce companies Bonobos and Warby Parker provides insights into how to design a brick-and-mortar retail experience for an online brand.

brand experience brief: Boston Marathon Adidas Runbase

What do you get when you combine a museum, community center, and store all focused on promoting running? You get the Boston Marathon Adidas Runbase.

brand experience brief: C9

C9 is Target‘s new active apparel store at San Francisco’s Metreon center. Featuring apparel from Champion, the store is a cross between a Target and a Gap, and represents the company’s first move into specialty retail.


brand experience brief: Caffe Bene

Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product and memorable experience.

brand experience brief: Capital One 360 Cafe

Capital One 360 Cafes, featuring Peet’s coffee shops, are not your typical bank branches. Check out the customer experience at this cafe.