Here are the best bites and my book review of Richard Branson’s Finding My Virginity. The New Autobiography. – the book:  Finding My Virginity, which picks up where Branson’s previous memoir, Losing My Virginity, (published in 1998) left off. – the brains:  Richard Branson, founder of Virgin Group, the conglomerate of hundreds of companies ranging […]

Ah, summer!  What a great time to grab some books and a beach chair and head out for some leisurely reading!  Or you could be like me, working away this August and trying to live vicariously through other people’s posts of vacations, excursions, and other summertime fun.  My work has actually involved a lot of […]

(This is the latest installation in a long-running series of introductions to books I recommend.  If you would like me to look at a book on business, brands, or the people who work on them, please let me know in the comments section below.) – the book:  Words That Work: It’s Not What You Say, It’s What […]

– the book:  BRAND A-Z, the latest book from Marty Neumeier, is a dictionary of 1,000 current terms in brand strategy, design, marketing, advertising, innovation, and management.  It’s a much-needed update from the original edition published in 2004. […]

– the book:  The Service Culture Handbook:  A Step-By-Step Guide To Getting Your Employees Obsessed with Customer Service, a practical guide on an important topic – the brains:  Jeff Toister, customer service author, consultant, and trainer.  I met Jeff when we were both launching our first books — his was Service Failure: The Real Reasons […]

Check out this Uncontainable book review! – the book: Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives, the story of The Container Store told by its co-founder and Chairman Kip Tindell […]

Today I break with my usual Brand Book Bites format of author interview and book overview to share about the book Shoe Dog:  A Memoir by the Creator of Nike by Phil Knight.  This wonderful book combines corporate memoir (Knight recounts some of the most significant moments in the early years of Nike’s founding) with personal […]