Learn about a company that is “re-imagining the primary care experience from the ground up,” in this Brand Experience Brief. Circle Medical Group, is a technology-enabled healthcare start-up whose doctors are available to make house calls 8:00am – 8:00pm seven days a week at no additional charge. See how it is delivering convenience, transparency, thoroughness, […]
Health/Fitness/Wellness
01.03.17
Don’t Miss These CES 2017 Highlights
Every January, over 150,000 people make the pilgrimage to Las Vegas to attend International CES (previously known as the Consumer Electronics Show.) Far from being an expo of electronic gadgets, it’s an exciting, inspiring, and (over)stimulating way to experience all things tech. There is so much to see (new products on the show floor like […]
I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.) So I thought I would share three of the things that did get me excited. #1 — Panasonic Beauty what it […]
CrossFit seems to be the newest fitness craze. According to Tabata Times, CrossFit has grown in 6 short years to 5,000 affiliates worldwide, and according to the official CrossFit Games website, over 200,000 people signed up this year for the CrossFit Games Open, the worldwide qualifier for the CrossFit Games. While the popularity of CrossFit in certain market segments […]
What happens when a former AOL executive with a 10 Diet-Cokes-a-day diet decides she and her family should be leading healthier lives? hint water — the unsweetened, preservative-free flavored bottled water that has become the favorite beverage of moms, celebrities, fitness enthusiasts, and more. There are so many great lessons to learn from Kara Goldin‘s journey from […]
I’m sure I’m not alone in admiring Nike as a great brand — one that has capture people’s hearts and minds, not to mention their wallets and social conversations. What makes Nike such a well-loved brand? In addition to the insights I share in my book, What Great Brands Do, there is now solid market […]
Earlier this year, I was interviewed about what women want from digital technology. (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!) I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics. More recently, women’s needs have come to the forefront of […]
A panel of fitness tech executives gave helpful advice and shared valuable insights about building a digital fitness ecosystem at the FitnessTech Summit at International CES. The following are short excerpts from the panel which included Juliana Chua, Principal, Business Innovation, Zensorium; Chris Downie, Founder and CEO, SparkPeople; Florian Gschwandtner, CEO and Co-founder, Runtastic; Philo Northrup, President, […]
Wearable technology was a hot topic at the International CES this year and I was pleased to moderate a panel of digital health and fitness experts on the subject. Panelists included Jef Holove, CEO, BASIS Science; Isaiah Kacyvenski, Head of Sports Segment, MC10, Inc.; Dave Monahan, President and CEO, FitLinxx; Ruth Thomson, Business Development, Cambridge Consultants, […]
03.06.14
Brand Book Bites from Eat Move Sleep
– the book: Eat Move Sleep: How Small Choices Lead to Big Changes — an eye-opening book about improving your lifestyle habits […]