03.13.18
FUSION Is Here
It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!! Get your copy here. Check out this introduction: […]
Best Bites
Now that according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority. The next competitive frontier is employee experience (EX) and the signs indicate so strongly that EX will become the next priority for organizations that I’m calling […]
12.05.17
Brands to Watch in 2018
When it comes to predicting what will happen in 2018, I’m following Casey Stengel’s advice: “Never make predictions, especially about the future.” But I am keeping my eye on some brands because I’m pretty sure they’ll be making the headlines in the coming year. So, here’s my list of Brands to Watch in 2018, in […]
07.11.17
9 Different Types of Brands
Here’s a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that’s right for you. I’ve developed this hypothesis after working on brands for over 25 years. I’ve come to realize that there is a finite number of brand types or […]
In 2017, are you looking to grow significantly? Expand your scope? Hit a new milestone? If you’re a small- or mid-sized business that’s planning to grow into a larger enterprise — or maybe you run a later-stage start-up that’s headed toward a Series C or even an IPO — you need a solid strategic brand […]
James Surowiecki’s column in The New Yorker last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands has decreased given that “consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” His observations about […]
08.16.11
Kicking Off a Brand Journey
Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses. […]