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Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, a success.  Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year.  This recap of the launch […]

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According to the Chinese zodiac, 2019 is the year of the pig — which usually means a spirit of relaxation and enjoyment.  It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes – others will face challenges from category disruption and stiff competition.  And all will have to […]

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Call me old school, but I really enjoy the written word.  I prefer reading a long-form blog post or article than a pithy tweet or fleeting Facebook post.  That’s not to say that I want a writer to blather on — rather, I like reading the work of people who have mastered the written word […]

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When it comes to predicting what will happen in 2018, I’m following Casey Stengel’s advice:  “Never make predictions, especially about the future.”  But I am keeping my eye on some brands because I’m pretty sure they’ll be making the headlines in the coming year.  So, here’s my list of Brands to Watch in 2018, in […]

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Ah, summer!  What a great time to grab some books and a beach chair and head out for some leisurely reading!  Or you could be like me, working away this August and trying to live vicariously through other people’s posts of vacations, excursions, and other summertime fun.  My work has actually involved a lot of […]

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Every January, over 150,000 people make the pilgrimage to Las Vegas to attend International CES (previously known as the Consumer Electronics Show.)  Far from being an expo of electronic gadgets, it’s an exciting, inspiring, and (over)stimulating way to experience all things tech.  There is so much to see (new products on the show floor like […]

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The recent news that Starbucks CEO Howard Schultz is handing over the reins of the company gives me pause.  This the second time Schultz has left the brand’s top post.  The last time was back in 2000 and the brand suffered so much in his absence, he ended up having to return in a dramatic […]

Brands To Watch in 2017

It seems like it was just yesterday when I published my last list of Brands To Watch, but alas 2017 is fast approaching, so I’ll continue the format I introduced in last year’s post and provide a list of Brands To Watch in 2017, one for each letter of the alphabet.  Consider the following an […]

Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]