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If you’re like me, you probably think that employee experience (EX) ends at the end of employment.  But I’ve recently become aware of the value of employee alumni networks — and many companies are as well.  Not only might an alumni network help improve EX, it can deliver benefits in the precise areas most needed […]

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All the changes that customer experience (CX) improvement tends to involve — new systems and technology, process and operations changes, different organizational culture, etc. – can seem overwhelming.  And sometimes it’s hard to know what the priority should be.  But according to CX leader Devon Westerholm, you really only need to do this one thing […]

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In this era of unicorns and hot IPOs, it’s easy to get caught up in the stories of start-up successes.   But start-up failures are far more common.  The folks at CB Insights found that 70% of upstart tech companies fail.  And consumer hardware startups fail even more frequently, with 97% ultimately dying or becoming “zombies.”  […]

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If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so.  This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. […]

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Most people readily agree that self-help works for individuals, but does self-help work for business teams?  Consultants Al Cini and Mark Iorio say yes — emphatically. They are the founders of the Brand and Culture Alignment Toolkit (BCAT) and they’ve successfully taken more than 1500 participants in groups of all kinds and sizes through a […]

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How are brands such as Amazon, Facebook, Tesla, and Salesforce doing?  These brands were among those I had flagged last December as “Brands to Watch in 2018,” my most popular post of last year.  Given that a very eventful six months have passed, it seems appropriate to provide updates on how these “brands to watch” […]

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Early results from the Brand-Culture Fusion Assessment show that the workplace culture at many organizations isn’t aligned with their desired brand identities.  In other words, many companies aspire to be perceived a certain way, but the way they operate doesn’t support that aspiration. […]

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LinkedIn Top Companies 2018 list, published just a couple of weeks ago, includes the companies that we all expect (#6 Apple and #46 Starbucks); but it also features some surprising ones, including Uber (#12), Dell (#17), and PwC (#25).  So I conducted an analysis to see if there are any commonalities among the list of […]