Juniper Research recently reported that smart wearable device shipments will approach 130 million by 2018, 10 times higher than in 2013. That’s a lot of devices — and a lot of growth. And the Harris Poll recently found that nearly half of Americans (46%) are at least a little interested in owning a watch or wristband type wearable […]
Health/Fitness/Wellness
CES (the International Consumer Electronics Show) can be overstimulating and overwhelming. What else would you expect when you combine 150,000+ people, millions of digital technology products, and Las Vegas?! So, I find it best to focus on a specific topic or type of technology– and for the last few years my attention has been squarely […]
brand-as-business bit: A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit. My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]
Why Do Tech Start Ups Fail?
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road […]
“Health and Fitness Gadgets Reign at CES” declared a headline from the Wall Street Journal about the International CES earlier this month. Check out cool products and money quotes from speakers in this highlight video: The Digital Health and Fitness Buzz at CES 2013 (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo. more on […]
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) […]
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars […]
brands we watched in 2012
2012 did not disappoint in terms of exciting brand developments. (I wrote about the seven fast food chains making headlines in my latest QSR Magazine column. Check out my recap of the news at Burger King and Pie Five among others.) Among the brands in a range of categories making bold moves in 2012 were […]
November Brand-As-Business Buffet
Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a […]
brand-as-business bit: It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential. I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions this year) at […]