how to achieve sustainable differentiation

The burger industry might be the best classroom in the world for brand strategy. Five chains. Similar products. Five completely different paths to market leadership—and every single one of them has lessons for your business, regardless of your industry. I recently joined The Hustle to break down exactly how different chains each built dominant positions […]

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What you measure shapes your culture as much as your results. Three exceptional leaders offer powerful principles for choosing metrics that drive real performance: Streamlined, from Brian Niccol at Starbucks: resist the temptation to measure everything, and instead identify the vital few numbers that truly drive performance. Future-oriented, from Jensen Huang at Nvidia: don’t let […]