Different Is Better Than Better

The burger industry might be the best classroom in the world for brand strategy.

Five chains. Similar products. Five completely different paths to market leadership—and every single one of them has lessons for your business, regardless of your industry.

I recently joined The Hustle to break down exactly how different chains each built dominant positions through radically different strategies. Watch the video—then read my latest Brand+Culture article, where I build on those insights with a practical framework for building the only kind of competitive advantage that actually lasts: genuine differentiation.

Because in the end, better is unsustainable. Unique is unstoppable.

[Watch the video.] [Read the article.]

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Related:

• 9 Ways to Differentiate Your Brand – a Smartbrief video
• What Shake Shack Knows About Growth that McDonald’s Has Forgotten – a Harvard Business Review article (subscription required)
• How to Plot Your Brand Positioning — from my “Scale-Up Your Brand” Workbook

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