Values-Driven Isn’t Enough: Take the Values Fusion Assessment to Find Your Gaps
Most companies call themselves values-driven. They have a statement, a poster, maybe a mention in the onboarding deck. And that’s exactly the problem—values-driven has become table stakes, not an advantage.
In this week’s Brand+Culture Series on LinkedIn, I make the case for something different: values-fused. It’s the shift from values a company has to values a company actually runs on.
I also break down the three dimensions that separate fused values from stated ones: whether they’re differentiated, operationalized, and aligned and integrated with your brand. Skip any one of these and you create costly gaps.
To make this concrete, I built a short self-assessment—the Values Fusion Assessment. Nine questions, about three minutes, and a clear read on where your organization actually stands.
Read the full article on LinkedIn, take the assessment here, and then let’s talk about how a keynote or workshop can take your organization and results to the next level.
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Go deeper:
- Do You Use Your Values, Or Just Talk About Them?
- Better Is Unsustainable. Unique Is Unstoppable.
- The Brand-Culture Gap