Today I’m tackling one of the biggest challenges that business leaders face:  how do you grow from a small, cool company into a large, cool one?  When you’re small, it’s relatively easy to cultivate a vital company culture and establish a differentiated niche brand — but as you add more people, products, and/or places, it’s […]

brand-as-business bit:  “Brand Relevance and Evolution.  It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies.  Your brand is everything.  It’s who you are, what you do, what you stand for, and why you matter.  Nothing could be more essential.”  This promo blurb is what drew me to […]

brand-as-business bit:  I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores.  My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]