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Social media influencers and AI platforms are changing the way we connect with customers; they are also changing the way we use brands. Today brands are not only marketing outputs and strategic inputs. They are – or at least they should be – cultural cornerstones. Here is why. related: Prepare Your Culture for a Recession […]

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If you’re struggling to build a cohesive company culture, you’re not alone.  Where and how people work varies so much now that culture-building seems more difficult than ever. Instead of trying to control or quash the different directions your culture seems to be headed, provide clarity and focus to the variations. In this Smartbrief on […]

Treating your employees like family sounds nice, but makes no sense.  In fact, trying to run your organization as a family – or even merely saying that you do — will hold you back, and may even backfire. Your company is not like a family because: You have to let people go. You must set and […]

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“Bruising.” “Relentless.” “Painful.” “Frequent combat.” “Burn and churn.” No one would fault you for thinking a company with a workplace culture described in these harsh terms is destined for failure. Yet, one such company recently nearly doubled its operating income, increased its annual revenue by 27%, and turned in its 8th straight quarter of profitability. […]