Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Circle Medical Group
Learn about Circle Medical Group, a company that is, in the words of one of its founders, “reimagining the primary care experience from the ground up.”
brand experience brief: CityTarget
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:
brand experience brief: Costco
You might think you know Costco but Denise Lee Yohn shows you the unique customer strategy behind its popularity.
brand experience brief: Fresh 2 Order
Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.