Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

brand experience brief: Carl’s Jr. sports-themed restaurant

The West-Coast burger chain, Carl’s Jr. opened a new sports-themed location. In this Brand Experience Brief, you’ll see the concept has good potential but hasn’t quite become a breakthrough experience yet.

brand experience brief: Cinepolis Luxury Cinemas

Cinépolis Luxury Cinemas claims to be “a first-class movie destination.” This Brand Experience Brief shows how it lives up to that brand vision.

brand experience brief: Circle Medical Group

Learn about Circle Medical Group, a company that is, in the words of one of its founders, “reimagining the primary care experience from the ground up.”

brand experience brief: CityTarget

Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:

brand experience brief: Costco

You might think you know Costco but Denise Lee Yohn shows you the unique customer strategy behind its popularity.

brand experience brief: Dannon and Chobani

The Yogurt Culture Co. by Dannon and the Chobani store show two different ways to bring two different packaged foods brands to life in a retail store.

brand experience brief: Downtown Project in Las Vegas

A look at Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, as a brand.

brand experience brief: Evolution Fresh

Evolution Fresh, a juice-based restaurant concept from Starbucks, provides valuable lessons in how to design your customer experience to take a niche product mainstream.

brand experience brief: Fresh 2 Order

Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.