Brand Experience Briefs
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
brand experience brief: Nike and New Balance
The New Balance and Nike stores across the street from each other in New York City’s Flatiron district deliver unique brand experiences in their own way.
brand experience brief: Pei Wei Asian Market
Many fast-casual restaurant start-ups are trying to copy Chipotle, so it’s refreshing to experience one that does things it’s own way. Pei Wei Asian Market, the newest concept from P.F. Chang’s China Bistro, offers a cool environment, innovative menu items, and affordable prices. Check out this brief on the brand experience that’s not like Chipotle.
brand experience brief: PIRCH
PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, even if you sell seemingly mundane items like dishwashers and backsplashes.
brand experience brief: Protein Bar
Everyone, it seems, is trying to figure out the healthy fast casual business. From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ desire for food that’s fast and good. How is Protein Bar in Chicago faring? Check out this video briefing:
brand experience brief: Radio Shack Interactive
Interactive, a new store format from Radio Shack, presents the best of what Radio Shack has to offer including mobile repair service “Fix It Here!”