(Get the inside scoop on new and interesting retail and restaurant concepts with my Brand Experience Briefs – here’s the latest.)

Wired magazine recently reported on a new restaurant concept that aims “not just to build a radically sustainable, healthy brand of fast food…[but] to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef.“  Who would claim such lofty aspirations?  A former president and chief operating officer of the venerable hamburger chain.  Here’s my briefing on his concept, LYFE Kitchen.

DLYohn Brand Experience Brief: LYFE Kitchen from Denise Lee Yohn on Vimeo.

other brand experience briefs:

• Steak N’ Shake Signature
• Therapie Boutique (retail fashion truck)
• Pie-o-logy