Smartbrief on Brand Leadership

Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.

How To Give a Powerful Presentation

Good presentations persuade, combine stoytelling and logic, and offer a clear path forward. Learn more about public presentation best practices in this article and video.

Hybrid Leadership For Hybrid Work

Hybrid work is a popular topic, but pay attention to hybrid leadership, too.

Three-Step Roadmap for Leading Employees Through Change

Creating change requires employees to feel confident and buy in. Here’s how leaders can make that process easier, especially during difficult times.

Three Competencies You Need To Lead in 2022

The new world of work that we face in 2022 requires new leadership competencies.

Customer Experience Excellence Starts with a Customer Mindset

How do you achieve CX excellence? In this Brand Leadership episode, Denise Lee Yohn explains five steps to CX excellence — starting with adopting a customer mindset.

Does Your Brand Measure Up?

Brand leadership expert Denise Lee Yohn shares five dimensions of brand power.

Customer Centricity

Brand leadership expert Denise Lee Yohn explains what customer centricity really means and how to cultivate a customer-centric organizational culture.

Should You Rebrand?

Brand leadership expert Denise Lee Yohn explains the three reasons why you should rebrand — and how you should prepare for a rebranding.

How Do You Make Customers Feel?

Making an emotional connection with customers increases sales, margin, and loyalty. Learn how to use emotion to appeal to your customers in this new video from brand leadership expert, Denise Lee Yohn.

Does a Brand Extension Make Sense?

Brand leadership expert Denise Lee Yohn lays out the pros and cons of brand extensions in this new video for Smartbrief.