Do You Want Employee Loyalty – Or Is Employee Retention Enough?

With the U.S. average annual employee turnover rate at 47%, employee loyalty seems to be a relic of a bygone era.  Even if you’ve managed to escape the escalating employee turnover trend, you might want to take a closer look at your employees’ attitudes.

Just because someone stays at your company doesn’t mean that they want to.  Given that behavioral loyalty among customers doesn’t always equate with active preference, the same can be concluded about employees.

But is that OK? Is trying to cultivate such a strong level of commitment so difficult to inspire that employers should abandon the seemingly impossible task of cultivating employee loyalty and set a simpler, more realistic goal of retention?

Let me know what you think.  Please check out my latest LinkedIn post on the topic and share your comments there.

Employee Retention, employee loyalty, customer loyalty, employee turnover, loyalty, brand loyalty