Just as customer satisfaction doesn’t necessarily lead to customer loyalty, employee satisfaction is no longer the standard by which company leaders should judge if their employees are motivated, productive, and doing their best work. Organizations must engage employees meaningfully and deliberately create an experience for them. Get insights and analysis about employee engagement from these resources by brand expert Denise Lee Yohn.
Improving customer experience is often a top business priority, but what about employee experience?
At the 2016 Learning & Leadership Development Conference for the Human Capital Institute, Denise explains why brand alignment and engagement is more important now than ever before and how to achieve it.
Mitchell International’s second annual “The Mitchell Way Day” was a high-energy, interactive experience to inspire and orient associates on the customer experience.
Middle managers must be engaged, empowered, and equipped to cultivate your desired culture as much as are their higher- and lower-level counterparts.
Some companies manage to inspire and motivate their employees and these highly engaged organizations reap the many fruits of employee engagement including higher employee and customer loyalty.
Great brands intentionally and specifically engage their employees with their brands.
If you’d like more employee engagement resources like this, please join the exclusive list of CEOs, CMOs, entrepreneurs, and other business leaders who receive my periodic emailed briefings. As a thank you, you will receive a free chapter from each of my books, What Great Brands Do and Extraordinary Experiences: What Great Retail and Restaurant Brands Do!
If you’d like to book me to inspire and teach your organization on employee engagement, brand-building, or customer experience, please contact me here.