Just as customer satisfaction doesn’t necessarily lead to customer loyalty, employee satisfaction is no longer the standard by which company leaders should judge if their employees are motivated, productive, and doing their best work. Organizations must engage employees meaningfully and deliberately create an experience for them. Get insights and analysis about employee engagement from these resources by brand expert Denise Lee Yohn.
Improving customer experience is often a top business priority, but what about employee experience?
At the 2016 Learning & Leadership Development Conference for the Human Capital Institute, Denise explains why brand alignment and engagement is more important now than ever before and how to achieve it.
Mitchell International’s second annual “The Mitchell Way Day” was a high-energy, interactive experience to inspire and orient associates on the customer experience.
Middle managers must be engaged, empowered, and equipped to cultivate your desired culture as much as are their higher- and lower-level counterparts.
Now that according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority. The next competitive frontier is employee experience (EX) and the signs indicate strongly that EX will become the next priority for organizations.
Great brands intentionally and specifically engage their employees with their brands.
If you’d like more employee engagement resources like this, please join the exclusive list of CEOs, CMOs, entrepreneurs, and other business leaders who receive my periodic emailed briefings. As a thank you, you will receive a free chapter from my books, What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
If you’d like to book me to inspire and teach your organization on employee engagement, brand-building, or customer experience, please contact me here.