How to Engage Employees

The principles in my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest can be applied to employees, employee experience, and employee engagement.

For example, in WGBD, I explain that Great Brands Avoid Selling Products.  Instead of simply focusing on selling products or services to customers, great brands create emotional connections.  Business leaders can apply this to employees by focusing on the employee experience.  Make sure that your organization doesn’t just treat employees as resources and interact with them on a transactional level.  Rather, consider each employee as an individual with unique needs, goals, and aspirations and invest in their growth, development, and well-being.

Learn more about how to engage employees today in my new LinkedIn article, What Great Employers Do.



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