Apple announced it is moving into services — Netflix-type services, curating and streaming content. It’s a pretty big shift for a company that’s been primarily in hardware and software. If any company CAN make the shift, it’s Apple — but I wonder if it SHOULD. Will the core of the Apple brand be eroded in […]
What Great Brands Do
03.13.18
FUSION Is Here
It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!! Get your copy here. Check out this introduction: […]
The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate turnarounds in U.S. history. And it demonstrates how great brands rebound from turbulent times. Not only did Ford recover, but it ended up thriving and achieving heights once thought impossible […]
02.14.17
Employee Brand Engagement
If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason. The Gallup organization estimates that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. It’s clear employee engagement should be a priority for you, but in addition to asking how to engage […]
As we approach the end of 2016 (yes, time flies!), I thought it would be fun and interesting to do a survey on the Great Brand of the Year. I want to hear which brand you think deserves the top honor. And if you vote, you’ll get entered to win an autographed copy of my […]
04.05.16
Choosing Greatness
Good to Great, the bestselling book by Jim Collins, offers timeless insights into what it takes to become great. It applies not only to businesses, but also to brands, people, churches, non-profits, governments, communities, and more. I recently revisited the text, along with the monograph accompanying it, Good to Great and the Social Sector, and […]
What do Mitch Joel, Mark Di Somma, Adam Toporek, Jeannie Walters, Mike Wittenstein, and yours truly have to say about customer experience and brand-building? Check out this slideshare of quotes, Great Brands Create Extraordinary Experiences. These nuggets of wisdom are culled from a series of interviews I had with business thought-leaders about my new book, Extraordinary Experiences: […]
11.19.15
Bruce Turkel on Brain Darts
Bruce Turkel is a speaker, writer, and consultant to great brands such as Hasbro, Nike, and American Express. I heard Bruce speak at the National Speaker’s Association conference a couple of years ago and then got to meet him personally at this year’s event, so I invited him to come talk to me today. And […]
What do great brands do? Guy Kawasaki would suggest — and I would agree — that great brands are enchanting brands — they fill people with great delight. Great brands change people’s hearts, minds, and actions — including inspiring them to buy something, but it’s usually about more than that. […]
10.27.15
Brand Experience Brief: Costco
Here’s a video audit and analysis of Costco. You might think you know this brand but I’m going to show you the unique customer strategy behind its popularity. DLYohn Brand Experience Brief: Costco from Denise Lee Yohn on Vimeo. Costco is one of the seven brands I profile in my new book, Extraordinary Experiences: What […]