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The principles in my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest can be applied to employees, employee experience, and employee engagement. For example, in WGBD, I explain that Great Brands Avoid Selling Products.  Instead of simply focusing on selling products or services to customers, great brands […]

leadership love

Love may seem out of place in a business context, but it’s actually a key leadership quality today. Employees want to feel their leaders know them, trust them, and care about them as whole persons. And, when they do, they’re more likely to be engaged and motivated to do great work. In my latest Smartbrief […]

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I’m not a designer so I don’t have any expertise on this, but from the perspective of brand leadership. infusing your office design with your brand seems an effective way to turn your office into a magnet, inspiration, and guide for employees.  Plus, when I reached out to my go-to expert on all things office […]

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The age-old question – which is more important, customers OR employees – is a misguided, and potentially dangerous one.  As a business leader, you shouldn’t prioritize one group over another. Instead, you should link employees and customers. One way to connect employees and customers is to use cultural tenets that are relevant and important to […]

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Customer personas — models that represent different groups of customers – have been a valuable tool in customer experience (CX) design.  Now it’s time to apply the approach to employees and employee experience (EX) design. Employees personas can be used to develop completely new EX designs that bridge the gaps caused by a hybrid workforce, […]

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Back in early 2018, I wrote “2018 Will Be the Year of Employee Experience.”  Little did I know that only a couple years later, it would already be “The Year of Employee Experience 2.0”!  Yes, there’s a new employee experience mandate (EX). The COVID-19 pandemic transformed so much so quickly, it’s only natural that it […]

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Amazon and CEO Jeff Bezos face a crucible moment with employees.  Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine its future. Amazon has an opportunity to become the standard bearer in employee engagement.  All the resourcefulness and passion – as […]

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As COVID-19 shelter-in-place orders are relaxed and businesses start reopen, take action now to ensure your workforce is ready to re-engage.  Now is the time to hit the reset button with employees. Reset: employee experience (EX) — Just as your customer experience (CX) has been disrupted by the coronavirus, you probably need to re-think many […]

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In the spirit of turning over a new leaf to kick off 2020, I’d like to suggest five New Year’s Resolutions for achieving great CX in 2020: Offer exclusivity — Pursue new approaches that create experiences that are truly exclusive, different, and original. Develop empathy — Go beyond soliciting customer feedback and conducting survey research […]

Treating your employees like family sounds nice, but makes no sense.  In fact, trying to run your organization as a family – or even merely saying that you do — will hold you back, and may even backfire. Your company is not like a family because: You have to let people go. You must set and […]