10.04.12

Followership

brand-as-business bit:   In Deadlines and Disruption, the memoir by Stephen B. Shepard, editor-in-chief of Businessweek from 1984 to 2005, Shepard writes about a conversation with Oz Elliott, former editor of Newsweek: He thought that institutions—whether magazines or companies—sometimes fail because of weak leadership. There is no vision or strategy. But sometimes, he said, even strong leaders with […]

Fast-casual restaurant chain Firehouse Subs is…on fire!  Founded by firemen, the 450+ unit chain had a record-breaking 2011 with increases in same-store sales, AUVs, restaurants opened, and donations made through its Firehouse Subs Public Safety Foundation.  In today’s interview, CEO Don Fox joins me to share some of the secrets behind the brand’s success. It […]

brand-as-business bit:  Last week, my guest post “Once Upon a Company” ran on upMover, the blog of UpMo, an employee-centric career management company.  I wrote about the power of storytelling to engage employees.  I realize that some business leaders may want to leverage internal storytelling but may not know how to do so.  Here are a […]

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back — my […]

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Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia.  Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy.  Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus […]

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What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?!   I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got […]

2010_new_year_card

Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m […]