Amazon’s Crucible Moment

Amazon and CEO Jeff Bezos face a crucible moment with employees.  Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine its future.

Amazon has an opportunity to become the standard bearer in employee engagement.  All the resourcefulness and passion – as well as superior operational capabilities and vast resources – that has enabled Amazon to produce so many ground-breaking innovations for customers should now be directed toward employees.

My insights and recommendations can be found in my new Forbes article.  Check it out and be sure to let me know what you think.

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