Amazon’s Crucible Moment

Amazon and CEO Jeff Bezos face a crucible moment with employees.  Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine its future.

Amazon has an opportunity to become the standard bearer in employee engagement.  All the resourcefulness and passion – as well as superior operational capabilities and vast resources – that has enabled Amazon to produce so many ground-breaking innovations for customers should now be directed toward employees.

My insights and recommendations can be found in my new Forbes article.  Check it out and be sure to let me know what you think.


3 Lessons All Leaders Should Learn From The Letter To Shareholders By Amazon CEO Jeff Bezos
How to Make An Emotional Connection Virtually
Company Culture Doesn’t Need To Be “Warm And Fuzzy” To Be Effective

, , , , , , , , , , ,

Subscribe to the Blog

Sign up to receive an update each time a new blog post is published.

  • This field is for validation purposes and should be left unchanged.