An Employee By Any Other Name Is Still An Employee

Meta CEO Mark Zuckerberg recently referred to Meta employees in a new way:  Metamates.  Is this a good idea?  Should you use a coined name to refer to your employees?

The poll I fielded on LinkedIn yielded a definitive answer: It depends.  28% supported the practice of made-up names for employees; 32% voted against it; and 40% said “maybe.”

The poll’s mixed results make an important point – there is no single right approach to culture-building.  And this is because there is no single right culture.  A unique name seems to make sense in three instances.  Check out my latest LinkedIn Brand+Culture Series article to learn what they are.


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