Meta CEO Mark Zuckerberg recently referred to Meta employees in a new way: Metamates. Is this a good idea? Should you use a coined name to refer to your employees? The poll I fielded on LinkedIn yielded a definitive answer: It depends. 28% supported the practice of made-up names for employees; 32% voted against it; […]
Mark Zuckerberg
01.26.09
wasted potential: facebook
This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. […]