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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Liberty Public Market is one of the newest entries in a growing food retailing trend — the rise of public markets and food halls.  This video explains why these venues are so popular and gives you a brief tour of Liberty Public Market in San Diego. DLYohn Brand Experience: Brief Liberty Public Market from Denise Lee […]

Here’s my latest “brand book bites” post!  Today I’m featuring LinkedIn Daily Dozen: 12 Things You Can Do Every Day On LinkedIn to Grow Your Network, Build Your Business and Make More Sales by Phil Gerbyshak.  It includes easy yet important LinkedIn tips.  […]

Is content marketing is dead?  This question was on many people’s minds at the Social Media Marketing World 2016 conference (#SMMW16) a few weeks ago. Although the vast majority of speakers at the event made it clear that we’re nowhere near the death of content marketing, concern is understandable.   More content is being produced now […]

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