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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

“Who should own the brand?”  Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews).   Mitch was asking about […]

Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful!  I am […]

Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. –  the book:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence –  the brain:  This is the second book from marketing guru and Hall of […]

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