What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

Many start-ups get derailed because they don’t get their brand right.  To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]

– the book:  A Lapsed Anarchist’s Approach to the Power of Beliefs in Business is the 4th in a series of books, Zingerman’s Guides to Good Leading.  If you’re not familiar with Zingerman’s, check out their online store (prepare to drool) and their training company, ZingTrain (prepare to be amazed). – the brains:  Ari Weinzweig, […]

My blog series on “How to Scale-Up Your Brand” continues today with instructions on how to plot your brand positioning.  A clear competitive brand positioning is essential to brand-building because it defines who you are selling to, what your business scope is, and how you create unique value for your customers.  In this post, you’ll […]

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