What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

– the book:  A Lapsed Anarchist’s Approach to the Power of Beliefs in Business is the 4th in a series of books, Zingerman’s Guides to Good Leading.  If you’re not familiar with Zingerman’s, check out their online store (prepare to drool) and their training company, ZingTrain (prepare to be amazed). – the brains:  Ari Weinzweig, […]

My blog series on “How to Scale-Up Your Brand” continues today with instructions on how to plot your brand positioning.  A clear competitive brand positioning is essential to brand-building because it defines who you are selling to, what your business scope is, and how you create unique value for your customers.  In this post, you’ll […]

Apple has removed the word “store” from the names of its retail locations.  This suggests Apple may be thinking about itself less as a product company and more as an experience brand.  This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square in […]

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