Book

brand-book

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

This month’s content roundup is geared toward small business owners.  I don’t write a lot about small business since, to date, I’ve worked mostly with larger companies, but I just had to write this post because I recently read that 52% of small-business owners don’t have a website (source:  Yodle).  I could barely believe that […]

Many start-ups get derailed because they don’t get their brand right.  To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]

– the book:  A Lapsed Anarchist’s Approach to the Power of Beliefs in Business is the 4th in a series of books, Zingerman’s Guides to Good Leading.  If you’re not familiar with Zingerman’s, check out their online store (prepare to drool) and their training company, ZingTrain (prepare to be amazed). – the brains:  Ari Weinzweig, […]

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