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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.”  Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]

the book:  Procrastinate On Purpose — 5 Permissions to Multiply Your Time – an important read for anyone who wants to identify and focus on what’s most important. the brains:  This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden.  His first book, Take the Stairs, was a New York Times […]

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater […]

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