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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Did the month of May pass you by?!  Not to worry — here’s my most popular content from the month, all in one convenient post. Three Reasons Why KFC’s New Colonel Campaign Won’t Make a Difference — my new Seeking Alpha column explaining the futility of KFC’s new ads         The Practices […]

It’s brand new world out there.  500 million tweets are sent every day.  Amazon sells over 250 million products.  Over 27,000 reviews are posted on Yelp every minute.  The average U.S. TV home now receives 189 TV channels. In this new world order, old marketing models just don’t cut it. […]

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]

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