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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

In preparing for a talk to a group of customer contact center managers, I’ve come to the conclusion that customer service ain’t what it used to be.  There is a brand of new customer service in play today. Time was, customer service was a post-purchase business function aimed at fixing customers problems.  The ultimate goal […]

Last week over 3,000 people gathered to discuss the current, the future, the potential, the challenges, the opportunities, the successes, the failures, the tools, the strategies, the methods, the people, the power, and the beauty of social media and social media marketing.  Here are the Social Media Marketing World 2016 top 20 takeaways from Guy Kawasaki, Gary Vaynerchuk, […]

Starbucks Reserve Roastery & Tasting Room is part-brand story, part-flagship retail, part-working roastery, and a complete brand experience.  Take a look at this video audit and analysis to see why this special store might be Starbucks next big move to make specialty coffee more mainstream. DLYohn Brand Experience Brief: Starbucks Reserve Roastery & Tasting Room […]

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