What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

– the book:  The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain:  Stephan Aarstol, the CEO and founder of Tower Paddle Boards.  You might have seen Stephan on Shark Tank a few years ago.  Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]

Here’s the next post in my blog series on how to scale up your brand.  You’ll learn an exercise to identify your core customer target. […]

This installment in my blog post series on how to scale-up your brand introduces two brand tools.  Use them in your process of developing or refining the strategic platform of your brand.  They will help you identify and clearly articulate your brand purpose, values, and attributes. […]

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