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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

I was captivated by the big game tonight.  I’m not talking about the one played on the football field during Super Bowl 50.  I was much more interested in the game that advertisers were playing — the one where celebrities, animals, and jokes were the players; 117 million or so viewers acted as the referees; and […]

Has your growth stalled?  Do you struggle to become more innovative?  Do you think you’re losing control of your brand?  Are you concerned you haven’t figured out your new business strategy?  …your customer experiences?  …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]

Here’s an interview with Jeffery Sears, CEO at PIRCH, a premium retailer of appliances, plumbing, and home fixtures. I spoke with Jeffery during the research for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and in the book I highlighted the brand for sweating the small stuff because of PIRCH’s devotion to […]

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