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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

– the book:  Lead The Field: How To Become An Authority and Dominate Your Competition, a short thoughtpiece for people who want to position themselves as the expert in their field […]

Breaking up may be the hardest thing to do in relationships,* but scaling up may be the hardest thing to do in business.  Something like nine out of 10 start-ups fail.  If you want to be among the few that survive and thrive, your brand can serve as a compass and guide as you navigate […]

What do you get when you combine a museum, community center, and store all focused on promoting running?  You get the Boston Marathon Adidas Runbase.  This Brand Experience Brief takes you inside this one of a kind venue. other Brand Experience Briefs you might enjoy: Nike vs. New Balance Sport Chalet Liberty Public Market, a […]

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