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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA.  As you will see, the concept and design of the store is quite compelling […]

Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book:  Evolve:  Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains:  Hessie Jones, digital marketing strategist and founder […]

If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you.  It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.)  Enjoy!  Download!  Share! (PDF version) related: learn what great brands […]

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