What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

Now you can get a beer with your burrito at Taco Bell!  Check out the new Taco Bell Cantina in this video audit and analysis of the brand experience. DLYohn Brand Experience Brief: Taco Bell Cantina from Denise Lee Yohn on Vimeo. other Brand Experience Briefs: Jason’s Deli Shophouse Kitchen (by Chipotle) SuperChix (by Yum […]

Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees.         Brand Book Bites from […]

Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor?  If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear […]

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