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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Here’s an interview with Sally Smith, CEO of Buffalo Wild Wings, the casual dining restaurant chain. I spoke with Sally during the research for my new book, Extraordinary Experiences: What Great Retail &Restaurant Brands Do, and in the book I highlighted the Buffalo Wild Wings for ignoring trends because I was fascinated to learn about […]

– the book:  15 Secrets Successful People Know about Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs — Even though people tell me I’m one of the most productive, focused, self-managed people they know, I thought I might learn a thing or two from this book […]

I was captivated by the big game tonight.  I’m not talking about the one played on the football field during Super Bowl 50.  I was much more interested in the game that advertisers were playing — the one where celebrities, animals, and jokes were the players; 117 million or so viewers acted as the referees; and […]

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