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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]

the book:  Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work the brain:  Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start the best bits:  The main premise of […]

A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building.  They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check […]

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