What Great Brands Do
Keynote Speaker Denise Lee Yohn
Delivers Fresh Ideas and Clear Cut Tools For
Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.
the book: Procrastinate On Purpose — 5 Permissions to Multiply Your Time – an important read for anyone who wants to identify and focus on what’s most important. the brains: This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden. His first book, Take the Stairs, was a New York Times […]
The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater […]
In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great […]