What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

Each of us has our own favorite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with […]

What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen!  Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]

Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015.  Featuring Chef Jeff Henderson, Verne Harnish, Jenn Lim of Delivering Happiness & more. 7 Influential Insights — Quotables from National Speakers Association Conference INFLUENCE 2015 from Denise Yohn other quotables: The Practices & Principles That Produce Great Retail Brands — CMOs of […]

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