Book

brand-book

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Clients

Blog: Brand-as-Business Bites

Learn about a company that is “re-imagining the primary care experience from the ground up,” in this Brand Experience Brief.  Circle Medical Group, is a technology-enabled healthcare start-up whose doctors are available to make house calls 8:00am – 8:00pm seven days a week at no additional charge.  See how it is delivering convenience, transparency, thoroughness, […]

In 2017, are you looking to grow significantly?  Expand your scope?  Hit a new milestone?  If you’re a small- or mid-sized business that’s planning to grow into a larger enterprise — or maybe you run a later-stage start-up that’s headed toward a Series C or even an IPO — you need a solid strategic brand […]

Every January, over 150,000 people make the pilgrimage to Las Vegas to attend International CES (previously known as the Consumer Electronics Show.)  Far from being an expo of electronic gadgets, it’s an exciting, inspiring, and (over)stimulating way to experience all things tech.  There is so much to see (new products on the show floor like […]

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