Book

brand-book

What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.  The Gallup organization estimates that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year.  It’s clear employee engagement should be a priority for you, but in addition to asking how to engage […]

Giving a presentation is a fantastic opportunity!  Whether you’re a paid professional speaker, an executive addressing your colleagues, or simply someone whose been asked to make some remarks to group, getting to share your ideas/thoughts/message with others is a great opportunity to positively influence others.  It’s a privilege to have people actually listen to what […]

If you’re new to marketing or if you work at a start-up or small business that doesn’t not have the extensive experience and resources that other marketing professionals may have, you need some Marketing How To information and instruction.  So I recently ran a #MarketingMondays series LinkedIn.com.  Each week I provided a post and infographic […]

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