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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Target and Walmart have lost their mojo.  Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined. Fortunately both chains have recently installed new leaders – former PepsiCo exec Brian Cornell is […]

From What Great Brands Do:  If you don’t develop greatness among your employees, your employees are unlikely to deliver greatness to customers. Learn more in The Secret Sauce of Employee Recruiting and Engagement, a three-part post I wrote for The Keva Dine Agency, a leading recruitment and placement agency for the creative industries. Part One:  By knowing […]

Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience. DLYohn Brand Experience Brief: Wendy’s Dublin Ohio from Denise Lee Yohn on Vimeo. other brand experience briefs: Carl’s Jr. sports-themed restaurant Nike and New Balance Patagonia’s […]

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