What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. He also wanted the brand to be polarizing. It was just as important to him that high school teachers hated Red Bull […]

From What Great Brands Do:  Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]

JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg […]

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