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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

In case you missed it, my most popular content from June is included below.  Hope this digest is helpful to you! Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the […]

Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting.  SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.  For product companies SamplingLab offers a […]

– the book:  Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains:  Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. […]

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