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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg […]

Who would have known just 10 short years ago that a surfer chilling out after a failed start-up would end up having created a cultural phenomenon?!  That’s what Nick Woodman, creator and CEO of GoPro, did.  Just last year, the maker of small, wearable, high-definition cameras hit $526 million in revenue and attracted electronics manufacturer Foxconn […]

“Brazen.” “Provocative.” “Exuberant.”  What automotive brand comes to mind when you hear those words?  BMW?  Audi?  Maybe even Porsche?  Certainly not Mercedes – and yet, that’s exactly how New York Times reporter John Pearley Huffman described Mercedes’ newest release, the CLA250. Now, I’m not a car gal so I can’t tell you if Huffman’s review […]

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