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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

Has your growth stalled?  Do you struggle to become more innovative?  Do you think you’re losing control of your brand?  Are you concerned you haven’t figured out your new business strategy?  …your customer experiences?  …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]

Here’s an interview with Jeffery Sears, CEO at PIRCH, a premium retailer of appliances, plumbing, and home fixtures. I spoke with Jeffery during the research for my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and in the book I highlighted the brand for sweating the small stuff because of PIRCH’s devotion to […]

This past month I consumed a slew of content about customer experience which has led me to the conclusion that 2016 will be the year of customer experience. In fact, that was one of the key takeaways from a slideshow from CMO.com entitled CMO.com’s Top 10 Marketing Trends For 2016.  In the trend ”Brands In […]

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