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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

“What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine. The compiled list of questions was fascinating and far-ranging – from the esoteric (“What is our question?” […]

CrossFit seems to be the newest fitness craze.  According to Tabata Times, CrossFit has grown in 6 short years to 5,000 affiliates worldwide, and according to the official CrossFit Games website, over 200,000 people signed up this year for the CrossFit Games Open, the worldwide qualifier for the CrossFit Games. While the popularity of CrossFit in certain market segments […]

Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately.  On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers.  But in the plus column, it was praised […]

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