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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

A couple of weeks ago I started a blog post series on how to scale-up your brand.  Today I’m going to discuss five critical dimensions of brand power.  These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty.  They provide a simple way […]

– the book:  Lead The Field: How To Become An Authority and Dominate Your Competition, a short thoughtpiece for people who want to position themselves as the expert in their field […]

Breaking up may be the hardest thing to do in relationships,* but scaling up may be the hardest thing to do in business.  Something like nine out of 10 start-ups fail.  If you want to be among the few that survive and thrive, your brand can serve as a compass and guide as you navigate […]

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