What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
Learn More


Blog: Brand-as-Business Bites

As we approach the end of 2016 (yes, time flies!), I thought it would be fun and interesting to do a survey on the Great Brand of the Year.  I want to hear which brand you think deserves the top honor.  And if you vote, you’ll get entered to win an autographed copy of my […]

Last week, I attended Dreamforce 16, the annual conference by Salesforce.  I had been told it was one of the most inspirational conferences ever, so despite not being a Salesforce customer, not being in a sales or customer management role, and not really being into software/technology/data, I really wanted to check it out. Thanks to the folks at […]

Differentiation may quite possibly be the top priority in brand development.   In today’s competitive business environment, simply being better than other brands no longer creates a sustainable advantage.  Your brand must be different.  As you scale-up your brand, it is critical to identify and develop your key brand differentiators. […]

More Bites