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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
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  • Barnes & Noble
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Blog: Brand-as-Business Bites

We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.)  Part One: The Problem […]

Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too.  As noted yesterday, this is a business post, not a political one.  Part One:  The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates […]

The 2015 mayoral election season is upon us and many people may be considering the political strategies of the Democratic and Republican parties. This four-part piece applies a business lens and explores the parties’ brands in a way that reveals implications for all organizations.  (Please note this is not a political post and not intended to […]

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