What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

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Blog: Brand-as-Business Bites

“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience.” These words were written over 18 years ago by Joe Pine and James Gilmore in their book The Experience Economy: Work Is Theatre and Every Business a […]

Bruce Turkel is a speaker, writer, and consultant to great brands such as Hasbro, Nike, and American Express.  I heard Bruce speak at the National Speaker’s Association conference a couple of years ago and then got to meet him personally at this year’s event, so I invited him to come talk to me today.  And […]

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