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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest

Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.

  • Wiley
  • Amazon
  • Barnes & Noble
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Blog: Brand-as-Business Bites

In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]

the book:  The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain:  Marty Neumeier is the perfect person to write about genius because he is one.  He rocked the world in 2005 with the book The Brand Gap:  How to Bridge the Distance between Business […]

Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches.  But WOM doesn’t just happen – nor does conventional marketing wisdom apply.  WOM marketing is unlike any other kind of marketing out […]

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