What Great Brands Do
Keynote Speaker Denise Lee Yohn
Delivers Fresh Ideas and Clear Cut Tools For
Brand expert Denise Lee Yohn reveals the secrets behind how top companies develop standout brands that foster customer loyalty and increase profit margins.
- the book: Eat Move Sleep: How Small Choices Lead to Big Changes — an eye-opening book about improving your lifestyle habits – the brain: Tom Rath, the author of five bestsellers including StrengthsFinder 2.0., the excellent assessment and resource for understanding your strengths, which has informed my understanding about myself and others extensively – the […]
A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands. The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail. I had the pleasure of keynoting […]
Dangit! I can’t make it to SXSW this year and I’m mad as hell. Well, maybe not that mad – but looking at the schedule of sessions and knowing all the cool people who will be there, I’m pretty disappointed about having to miss it. If you’re going and you’re looking for brand-building insights and […]