In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]

46 rules of genius

the book:  The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain:  Marty Neumeier is the perfect person to write about genius because he is one.  He rocked the world in 2005 with the book The Brand Gap:  How to Bridge the Distance between Business […]

word of mouth marketing

Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches.  But WOM doesn’t just happen – nor does conventional marketing wisdom apply.  WOM marketing is unlike any other kind of marketing out […]

advance your own movement

Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead. Makes sense, right?!  The power of discovering and advancing your own movement is easy to understand – but much harder to implement.  In my book, What Great Brands Do, I share approaches that […]

The company behind Sbarro has created a new fast casual pizza concept, Pizza Cucinova. It’s a higher end customer experience than most brands aspiring to become the “Chipotle of pizza.” Check out this video audit and analysis of the brand experience: DLYohn Brand Experience Brief: Pizza Cucinova from Denise Lee Yohn on Vimeo. other brand […]

V15 what business

From What Great Brands Do:  Asking “What business are we really in?” drives the development of innovations that break boundaries while maintaining critical emotional ties to consumers. For example, the folks at Uber bill the company as a “transportation network” and they talk about evolving the way people move.  The company mission:  Transportation as reliable […]

aaker on branding

-  the book:  Aaker on Branding:  20 Principles That Drive Success –  the brain:  One of the definitive voices on branding, David Aaker.  Dave has published more than 100 articles and 15 books on branding, brand strategy, and brand management, including Managing Brand Equity and Building Strong Brands, two texts that have served as my […]

brick and mortar companies

Target and Walmart have lost their mojo.  Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined. Fortunately both chains have recently installed new leaders – former PepsiCo exec Brian Cornell is […]