Small Business Basics

This month’s content roundup is geared toward small business owners.  I don’t write a lot about small business since, to date, I’ve worked mostly with larger companies, but I just had to write this post because I recently read that 52% of small-business owners don’t have a website (source:  Yodle).  I could barely believe that […]

brand positioning

My blog series on “How to Scale-Up Your Brand” continues today with instructions on how to plot your brand positioning.  A clear competitive brand positioning is essential to brand-building because it defines who you are selling to, what your business scope is, and how you create unique value for your customers.  In this post, you’ll […]

Apple has removed the word “store” from the names of its retail locations.  This suggests Apple may be thinking about itself less as a product company and more as an experience brand.  This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square in […]

five-hour-workday-book

– the book:  The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain:  Stephan Aarstol, the CEO and founder of Tower Paddle Boards.  You might have seen Stephan on Shark Tank a few years ago.  Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]

This retail customer experience video audit and analysis takes you inside H-E-B, named The Best Grocery Store in America by Epicurious Magazine and #2 retailer in the Temkin Group’s 2016 Experience Ratings (beating out Amazon and Chick-fil-A). related Brand Experience Briefs: Central Market Boston Marathon Adidas Runbase Whole Foods Detroit transcript: Which grocery store chain was named The […]