brick and mortar companies

Target and Walmart have lost their mojo.  Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined. Fortunately both chains have recently installed new leaders – former PepsiCo exec Brian Cornell is […]

Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience. DLYohn Brand Experience Brief: Wendy’s Dublin Ohio from Denise Lee Yohn on Vimeo. other brand experience briefs: Carl’s Jr. sports-themed restaurant Nike and New Balance Patagonia’s […]

stressaholic heidi hanna

-  the book:  Stressaholic:  5 Steps to Transform Your Relationship with Stress -  the brain:  Heidi Hanna, trainer, coach, and speaker, and CEO and founder of SYNERGY, a consulting company that specializes in customized health and performance solutions for organizations – the best bits:  Other self-help books try to teach you to minimize stress, with mixed […]

brand leadership by brand council

“Who should own the brand?”  Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews).   Mitch was asking about […]

WGBD Cover

Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful!  I am […]

how the world sees you cover

Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. –  the book:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination – a revealing resource about communication and influence –  the brain:  This is the second book from marketing guru and Hall of […]

danica patrick in godaddy ad

Earlier this week, Bruce Horovitz at USA Today asked me what I thought of the new ads from GoDaddy, replacing the overly sexualized use of Danica Patrick with spots featuring her and NASCAR crew chief Tony Stewart playing gags on each other. He ended up using only a line from my response in the write-up, so thought […]

It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop. Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like […]

connect internal culture to external cultural movements

From What Great Brands Do:  By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. What do I mean?  How about: Lululemon Athletica employees are part of the movement that’s making yoga more than just an exercise routine. Zappos employees are on a mission to “wow” customers at just […]