A Google search on the term “the uber of” returns 65,000 results, including The Uber of Gentleman Companions (an article about a new startup that promises “what women really want”) and We’re the Uber of Organ Transplants (a website posing as a non-profit in the organ donation space). In fact, Entrepreneur recently ran a piece on the proliferation […]

When is customer loyalty not really loyalty?  When customers face high switching costs when they try to stop doing business with a company.  When customers continuing buying only because of low prices and special promotions.  When customers can’t find a company’s contact information or come across other roadblocks when they try to cancel a subscription.  And when […]

pivot

Pivoting can be a start-up’s smartest move or the last nail in its coffin.  For every Twitter (which started as a podcast subscription network before its founders realized that iTunes would quickly overtake them, so they turned their attention to microblogging), there’s a Color (a photo-sharing cellphone application whose founders tried unsuccessfully to pivot into […]

TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. DLYohn Brand Experience Brief TargetExpress from […]

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The future of business is personal.  We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail. […]

V22 say no used
10.27.14

just say no

From What Great Brands Do:  To be great, you need to say no.   I thought of this insight when I read a recent Businessweek article by Lindsay Rupp, “J. Crew CEO Drexler Says Retailer Will Sit Out Athletic Trend.”  J. Crew Group Inc. Chief Executive Officer Mickey Drexler is quoted as explaining the decision, “Where we thought […]

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“What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine. The compiled list of questions was fascinating and far-ranging – from the esoteric (“What is our question?” […]