Should you launch a direct competitive attack? Should you run ads that call out your competitors by name? How can you aggressively challenge a competitor?  If you’ve ever struggled with these questions, take a look at my new video. It’s the second in a short series of videos to address the questions I regularly hear […]

dare to serve

– the book:  Dare to Serve: How to Drive Superior Results by Serving Others — part memoir, part business school case study, and part leadership inspiration and instruction text. – the brain:  Cheryl Bachelder, CEO of fast food chain Popeyes Louisiana Kitchen.  Cheryl has studied leadership for over 15 years and has served as a […]


Shark Tank can teach you a lot about how to sell — at least, that’s my takeaway from hearing the stories of Shark Tank contestants. I attended a “The Shark Tank Effect” networking event, produced by the Network After Work folks and moderated by the author of Conversations with Shark Tank Winners, Rey Ybarra. A panel […]

You’ve got brand-building questions; I’ve got answers! Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building.  My answers are taken from my recent media interviews, so they’re based on real-live issues.  Take a look at the first installment:  How should we evolve or extend our brand? Brand […]

brand logos thumbs up

Each of us has our own favorite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with […]

What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen!  Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]

Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015.  Featuring Chef Jeff Henderson, Verne Harnish, Jenn Lim of Delivering Happiness & more. 7 Influential Insights — Quotables from National Speakers Association Conference INFLUENCE 2015 from Denise Yohn other quotables: The Practices & Principles That Produce Great Retail Brands — CMOs of […]