onward by howard schultz

In lieu of my usual Brand Book Bites format, I wanted to share my favorite excerpts from Onward: How Starbucks Fought for Its Life without Losing Its Soul, the book Starbucks CEO Howard Schultz wrote in 2012 to memorialize the remarkable turnaround at his company after he returned to the helm in 2008. […]

Brand Evolution Problems

This month’s round-up of articles I’ve read focuses on brand evolution problems.  Companies usually need to evolve in order to remain relevant to changing customers and to continue to grow.  But many have difficulty figuring out how to do so or adapting their organizations. […]