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Every January, over 150,000 people make the pilgrimage to Las Vegas to attend International CES (previously known as the Consumer Electronics Show.)  Far from being an expo of electronic gadgets, it’s an exciting, inspiring, and (over)stimulating way to experience all things tech.  There is so much to see (new products on the show floor like […]

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The recent news that Starbucks CEO Howard Schultz is handing over the reins of the company gives me pause.  This the second time Schultz has left the brand’s top post.  The last time was back in 2000 and the brand suffered so much in his absence, he ended up having to return in a dramatic […]

Brands To Watch in 2017

It seems like it was just yesterday when I published my last list of Brands To Watch, but alas 2017 is fast approaching, so I’ll continue the format I introduced in last year’s post and provide a list of Brands To Watch in 2017, one for each letter of the alphabet.  Consider the following an […]

Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

i-was-wrong

As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful.  But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons.  I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]

Apple Great Brand of the Year

Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year.  The results are in!  You voted as follows: #3 — Amazon (which received 11.8% of the votes) #2 — Netflix (12.6%) #1 — drumroll please…Apple (13.4%) Although the survey is unscientific and Apple beat […]