A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building.  They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check […]

#WGBD pinterest board

Spot a great brand in action?  Want to share your favorite brand?  Inspired by a new brand?  Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board.  Images of anything — a product, […]

Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.”  Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]

procastinate on purpose

the book:  Procrastinate On Purpose — 5 Permissions to Multiply Your Time — an important read for anyone who wants to identify and focus on what’s most important. the brains:  This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden.  His first book, Take the Stairs, was a New York Times […]

583549_Wall-Street-Trading-Floor3

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater […]

In my experience working with some of the world’s greatest brands, I’ve discovered the single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. More than big marketing budgets, more than breakthrough creative ideas, more than strong sales capability — if you want a great […]

denise lee yohn on cnbc on starbucks race togehter

In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me.           Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]

Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA.  As you will see, the concept and design of the store is quite compelling […]

Evolve book

Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book:  Evolve:  Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains:  Hessie Jones, digital marketing strategist and founder […]