V22 say no used
10.27.14

just say no

From What Great Brands Do:  To be great, you need to say no.   I thought of this insight when I read a recent Businessweek article by Lindsay Rupp, “J. Crew CEO Drexler Says Retailer Will Sit Out Athletic Trend.”  J. Crew Group Inc. Chief Executive Officer Mickey Drexler is quoted as explaining the decision, “Where we thought […]

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“What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine. The compiled list of questions was fascinating and far-ranging – from the esoteric (“What is our question?” […]

zumba vs. crossfit

CrossFit seems to be the newest fitness craze.  According to Tabata Times, CrossFit has grown in 6 short years to 5,000 affiliates worldwide, and according to the official CrossFit Games website, over 200,000 people signed up this year for the CrossFit Games Open, the worldwide qualifier for the CrossFit Games. While the popularity of CrossFit in certain market segments […]

Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately.  On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers.  But in the plus column, it was praised […]

V13 personal dialogue

From What Great Brands Do:  Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?! other #WGBD quotes: you have nothing worth communicating what business are we really in? […]

marketing transformation

Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place – one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails. […]

In September 2014, nearly 500 marketers gathered in Las Vegas for the 12th annual Brand ManageCamp — to learn, share, inspire, and be inspired to build great brands. The following are some of the ideas and insights shared from the outstanding line-up of speakers including Jay Baer, David Aaker, and Jeffrey Rohrs. Ideas & Insights […]

46 rules of genius

the book:  The 46 Rules of Genius: An Innovator’s Guide to Creativity – a stimulating short guide to cultivating creativity the brain:  Marty Neumeier is the perfect person to write about genius because he is one.  He rocked the world in 2005 with the book The Brand Gap:  How to Bridge the Distance between Business […]

word of mouth marketing

Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches.  But WOM doesn’t just happen – nor does conventional marketing wisdom apply.  WOM marketing is unlike any other kind of marketing out […]