Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting.  SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them.  For product companies SamplingLab offers a […]

organizations in face of crisis

– the book:  Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains:  Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. […]

loyalty language

Over a third of customers say they would not be loyal to a brand if it weren’t for the brand’s loyalty program, according to Bond Brand Loyalty.  Bond also reports 68% of Millennials wouldn’t be loyal to a brand without a strong loyalty program.   Research by talech shows 87% of consumers want a customer loyalty […]

WGBD Discussion Questions cover page

Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building.  Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business […]

(Credit: http://www.tarcherbooks.net/)

It’s brand new world out there.  500 million tweets are sent every day.  Amazon sells over 250 million products.  Over 27,000 reviews are posted on Yelp every minute.  The average U.S. TV home now receives 189 TV channels. In this new world order, old marketing models just don’t cut it. […]

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]

A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs at some of the nation’s greatest brands explain their strategies and approaches to brand-building.  They, along with industry thought leaders, shared some important insights that I’ve compiled in this slideshow: The Practices and Principles That Produce Great Retail Brands Check […]