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Here are the best bites and my book review of Richard Branson’s Finding My Virginity. The New Autobiography. – the book:  Finding My Virginity, which picks up where Branson’s previous memoir, Losing My Virginity, (published in 1998) left off. – the brains:  Richard Branson, founder of Virgin Group, the conglomerate of hundreds of companies ranging […]

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In the two years that have passed since I released my e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, the retail customer experience has gotten even more important — and more competitive.  The “Amazon effect” has raised everyone’s expectations about how convenient shopping should be.  And nearly all companies now expect to compete […]

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When will marketers learn that eyeballs aren’t worth more than integrity?!  Brand managers and advertising agencies continue to run irresponsible ads and do outrageous acts in an effort to draw attention to themselves.  At best they might get some short-lived PR but more likely they end up just wasting their money — and damaging their […]

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(This is the second in a two-part series on Corporate Reputation.  The first post, Why Your Corporate Reputation Matters, explained the definition of corporate reputation, the method Reputation Institute uses to measure corporate reputation, and the benefits of having a strong corporate reputation among different stakeholder groups.  In today’s post, you’ll learn how to improve […]

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This month I’m speaking to an organization about corporate reputation and trust.  The CEO has designated trust as one of their key priorities and they’ve asked me to help their top leaders understand why corporate reputation matters and what role they play in building it.  Given how frequently corporate crises arise these days, I can […]

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Shopping has become a means of self expression.  As the retail industry continues to fragment and retail brands continue to proliferate, people now make statements to others — and to themselves — by where, when, and how they choose to shop.  I was surprised to discover, though, that the shopping-as-self-expression phenomenon originated back in the […]

Are you building your brand the way great brands do?  Today I’m introducing a series of 10 one-minute videos, each covering a question that you can use to assess whether or not you are getting the full value out of your brand.  Below is the first question, which is about the gap between your brand […]

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Now that marketers in practically every sector prioritize content marketing, storytelling is heralded as a brand’s most effective approach to developing content.  It makes sense — people are emotional beings, so we respond to stories because they engage us on an emotional level.  And, as Nicholas Ind and Oriol Iglesias write in Brand Desire, “Brands […]

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“When I grow up, I want to be a follower,” said no one.  No kid aspires to follow others.  No employee says his best quality is being a follower.  No MBA student signs up for followership classes (and not just because business schools don’t offer them.)  Being a leader is what counts these days.  Leadership […]

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Ah, summer!  What a great time to grab some books and a beach chair and head out for some leisurely reading!  Or you could be like me, working away this August and trying to live vicariously through other people’s posts of vacations, excursions, and other summertime fun.  My work has actually involved a lot of […]