Whole Foods Market opened a unit in Midtown, Detroit, to serve a primarily black, low income consumer who is relatively uneducated about local and healthy food. Check out this video audit to see how it designed and managed the customer experience there. DLYohn Brand Experience Brief: Whole Foods Detroit from Denise Lee Yohn on Vimeo. other […]

a beautiful constraint book

the book:  A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint:  mindset, method, and motivation.  Each section begins with a thesis and examples to support it and […]

panasonic beauty

I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.)  So I thought I would share three of the things that did get me excited. #1 — Panasonic Beauty what it […]

sticky branding book

the book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses the brain: Jeremy Miller, brand builder, keynote speaker, and the President of Sticky Branding, a Toronto-based branding and business development consultancy.  Jeremy wrote this book after having gone through […]

say no to Uber

Uber seems to be under fire from all directions.  The ride-sharing service is being blocked by some cities and entire nations, dealing with accusations of a driver having sexually assaulted a passenger, addressing a story by a reporter who felt threatened when a company executive suggested they try to squash negative coverage, receiving criticisms over […]

V20

From What Great Brands Do:  Focusing on the core of your brand – and staying committed to that focus – is the key to building a strong brand.   This is the latest in a series of quote posters from my book.  Check out the updated collection of posters so far — and feel free […]

Signature

Dear Friends and Colleagues, As I look back on 2014, I am thrilled by the success of the launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) – and I know I couldn’t have done it without you. So, as a part-thank you and […]

When some people hear me say “Great brands cultivate emotional connections with their customers,” they think this principle doesn’t apply to them. They think their product or service is in a “boring” category — or their customers only make rational purchase decisions — or they’re in a low-cost, transactional business that doesn’t operate on brand appeal.  Check […]