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Each of us has our own favorite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with […]

What happens when the company behind Chipotle Mexican Grill decides to go Asian?  Shophouse Kitchen!  Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]

Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015.  Featuring Chef Jeff Henderson, Verne Harnish, Jenn Lim of Delivering Happiness & more. 7 Influential Insights — Quotables from National Speakers Association Conference INFLUENCE 2015 from Denise Yohn other quotables: The Practices & Principles That Produce Great Retail Brands — CMOs of […]

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Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book:  Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain:  Rohit Bhargava, […]

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Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report. Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Interbrand’s Best Global Brands, BrandFinance Global 500, or Millward Brown’s BrandZ — the dollar values they report are […]

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Ah, summer!  Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently.  Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites.  All of the books […]

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I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?”  In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.”  But the unique challenges they think face are, more […]