FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies by brand-building expert Denise Lee Yohn examines how a company’s culture and brand should be interdependent and mutually-reinforcing.  Like the large amount of energy that is released when two atomic nuclei are fused together, Brand/Culture Fusion produces the power to achieve a sustainable business.

Through case studies from some of the world’s greatest companies (Amazon, FedEx, Airbnb,  Nike, Salesforce, GE, etc.), exclusive interviews with industry leaders, and insights from Denise’s 25+ years working with world class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.