FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies by brand-building expert Denise Lee Yohn examines how a company’s culture and brand should be interdependent and mutually-reinforcing. Like the large amount of energy that is released when two atomic nuclei are fused together, Brand/Culture Fusion produces the power to achieve a sustainable business.
Through case studies from some of the world’s greatest companies (Amazon, Airbnb, Nike, Salesforce, GE, etc.), exclusive interviews with industry leaders, and insights from Denise’s 25+ years working with world class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
Praise for FUSION:
Denise Lee Yohn is back with another breakthrough! Her first book, What Great Brands Do, challenged us to think differently about brand-building. Now FUSION cracks the code on culture-building and reveals how outstanding companies use their corporate cultures as a competitive advantage. It’s a must-read!
- Verne Harnish, Founder Entrepreneurs’ Organization (EO) and Author of Scaling Up (Rockefeller Habits 2.0)
Denise Lee Yohn is America’s leading expert on brand-building, and she has an uncanny knack for pulling the curtain back on the strategies that enable today’s most-successful companies to consistently produce market-leading results. In her latest book, FUSION, Yohn takes readers on a remarkably insightful journey to the power that can be unleashed in any organization when brand and culture are fused together as one. If you’re an executive or leader who wants to take your organization to the very top, then you owe it to yourself to read this book and then share the lessons you learn with your team.
- Peter Economy, The Leadership Guy on Inc.com
Brand strategist Denise Lee Yohn’s new book, FUSION, tackles one of the most important and surprising aspects of a strong brand: company culture. Yohn builds a compelling case that will make leaders everywhere want to achieve brand-culture fusion. Highly-recommended!
- Skip Prichard, President & CEO, OCLC, Inc., Author of The Book of Mistakes, and Leadership Insights blogger at www.skipprichard.com