Materials referenced in FUSION:

Brand Touchpoint Wheel Template

A visual representation of all the brand touchpoints between your brand and the outside world, along with the ways various stakeholder groups impact them.


Brand Touchpoint Wheel Worksheet

Step-by-step instructions on how to develop a Brand Touchpoint Wheel and manage your brand touchpoints.


Employee Experience Architecture Framework

A planning framework for designing and managing your employee experiences and developing strong employee engagement.


Employee Experience Architecture Worksheet

Step-by-step instructions on how to develop an Employee Experience Architecture and develop strong employee engagement.


Additional resources:

FUSION Manifesto

A designed poster stating the core messages from the book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies — perfect for posting or sharing.  COMING SOON.


Posters of quotes from FUSION

Posters featuring the best bits from FUSION, perfect for social sharing.


Brand Types and Organizational Values

A recap of the Brand Types and Organizational Values discussed in Chapter 3 of FUSION.


Pre-order bonus materials:

Pre-order Bonus Materials (password required; more info here)