Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]
Everything Else
What happened while you were out on vacation? Here’s my top content from August: Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column […]
In case you missed it, here’s some of my best content from the last few weeks: Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand 7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving […]
ICYMI: Brand-Building Excuses, IKEA, WGBD Discussion Guide, Loyalty, Social Storytelling & More
In case you missed it, my most popular content from June is included below. Hope this digest is helpful to you! Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the […]
Did the month of May pass you by?! Not to worry — here’s my most popular content from the month, all in one convenient post. Three Reasons Why KFC’s New Colonel Campaign Won’t Make a Difference — my new Seeking Alpha column explaining the futility of KFC’s new ads The Practices […]
ICYMI: Wearables, Importing International Concepts, Procrastinate on Purpose, Lilly Pulitzer & More
I’m pretty sure you didn’t see all of my content this month, April 2015 — so here’s a round-up of the most popular items. In Case You Missed It! Wearables Keep Consumers Fit — a feature in Consumer Electronics Association’s i3 magazine about the mainstream adoption of wearable health and fitness products. […]
ICMYI: Super Bowl Ads, Recommendations for Uber, Consumer Electronics Show Highlights & More
In Case You Missed It — Here’s a round-up of my most popular content from this month, January 2015: Forbes column: what to expect from the 2015 super bowl ads — sap over silly, holy hastags, prodigal brands, and more video: great brands ignore trends — Harvard Business Review […]
What Business Are We Really In?
From What Great Brands Do: Asking “What business are we really in?” drives the development of innovations that break boundaries while maintaining critical emotional ties to consumers. For example, the folks at Uber bill the company as a “transportation network” and they talk about evolving the way people move. The company mission: Transportation as reliable […]
D (January Edition)
Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in action (#WGBD). Check it out! […]
D (December Edition)
Did you miss my interviews with Nature Box CEO Gautam Gupta and 37Signals founder Jason Fried? How about my Forbes article, Why Marketers Need to Stop Giving Back? Or my latest QSR Magazine column on how to launch a new product? You can check all this out and more in my new Flipboard magazine, D […]