ICMYI: Super Bowl Ads, Recommendations for Uber, Consumer Electronics Show Highlights & More
In Case You Missed It — Here’s a round-up of my most popular content from this month, January 2015:
Forbes column: what to expect from the 2015 super bowl ads — sap over silly, holy hastags, prodigal brands, and more
video: great brands ignore trends — Harvard Business Review Editor Sarah Green interviews me about strategies for staying a step ahead of competitors.
Forbes column: what should uber do — three actions the company should take to regain people’s trust and restore its status as one of the most promising start-ups
brand experience brief: Whole Foods Detroit — Whole Foods’ attempt to challenge elitism, racism, and obesity (video audit and analysis)
USAToday quote: GoDaddy Pulls Puppy Parody Ad — For years, GoDaddy has relied on the “shock value” of its racy Super Bowl spots to draw attention. This is really no different.
brand book bites from “A Beautiful Constraint” — an extraordinarily smart book by eatbigfish’s Adam Morgan and Mark Barden (author interview and write-up)
QSR Magazine column: Brand-Building in 2015 — Technology, transparency, and turf wars will be among quick-service operators’ greatest branding challenges this year.
three of the coolest things i saw at CES — they weren’t wafer thin TVs or AR glasses