Check out my latest Flipboard magazine to learn about changing your brand name, national brands going local, new must-read books including The Passion Conversation and Engaged!, and more. It’s all my recent content in one cool magazine! […]
Everything Else
My latest Flipboard magazine contains all my recent content in one cool magazine. Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]
Here’s some holiday weekend reading for you: my latest Flipboard magazine. Hope you enjoy this collection of my recent content, all in once handy place — and your weekend! […]
Check out my new Flipboard magazine — a collection of my recent content, all in once handy place — (works best with Flipboard App — download it! It’s worth it.) […]
08.09.12
Corporate Innovation
(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior Lecturer at […]
06.29.12
June Brand-As-Business Buffet
Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]
05.31.12
May Brand-As-Business Buffet
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
Popeyes Louisiana Kitchen is one of the great turnaround stories in recent QSR history and in today’s interview, we get an insider’s perspective on it. Dick Lynch, Chief Marketing Officer, joined me to talk about the chain’s new brand strategy which fueled its successful turnaround, as well as what’s on the horizon for the company. […]
07.25.10
the brands at comic con 2010
What a show! Comic-Con 2010 was a blast. Having heard about Comic-Con for so many years, I went to check it out for myself this year. Not only did I want to see the crazy costumes and live panels, but I also wanted to see what was going on from a brand point of view. […]
If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game […]