June Brand-As-Business Buffet
Here are five juicy things for your brain to chew on from this past month:
1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges
2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less visible in marketing efforts, Ford is denying its brand strength and devaluing its brand value.
3. It’s Time to Re-think Your Business (published by SmartBlog on Leadership) — three questions to answer Thomas Levitt’s big questions, “What business are you really in?”
5. Brand Experience Brief: Lexus Centre (video run time: 3:15) — lots of companies talk about wanting to create “lifestyle brands,” but here’s a concept that actually does it.
(I’m trying a different format for my monthly recap. Instead of listing all of my content, I’ve selected the top five pieces – a chef’s suggestion of sorts. Let me know what you think.)