Learn about a company that is “re-imagining the primary care experience from the ground up,” in this Brand Experience Brief.  Circle Medical Group, is a technology-enabled healthcare start-up whose doctors are available to make house calls 8:00am – 8:00pm seven days a week at no additional charge.  See how it is delivering convenience, transparency, thoroughness, […]

Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

Take a look inside b8ta, a new store for discovering new tech products.  Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world. other Brand Experience Briefs: Target Open House connected home store Apple Union Square Best Buy […]

Apple has removed the word “store” from the names of its retail locations.  This suggests Apple may be thinking about itself less as a product company and more as an experience brand.  This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square in […]

This retail customer experience video audit and analysis takes you inside H-E-B, named The Best Grocery Store in America by Epicurious Magazine and #2 retailer in the Temkin Group’s 2016 Experience Ratings (beating out Amazon and Chick-fil-A). related Brand Experience Briefs: Central Market Boston Marathon Adidas Runbase Whole Foods Detroit transcript: Which grocery store chain was named The […]

What do you get when you combine a museum, community center, and store all focused on promoting running?  You get the Boston Marathon Adidas Runbase.  This Brand Experience Brief takes you inside this one of a kind venue. other Brand Experience Briefs you might enjoy: Nike vs. New Balance Sport Chalet Liberty Public Market, a […]

Liberty Public Market is one of the newest entries in a growing food retailing trend — the rise of public markets and food halls.  This video explains why these venues are so popular and gives you a brief tour of Liberty Public Market in San Diego. DLYohn Brand Experience: Brief Liberty Public Market from Denise Lee […]

Starbucks Reserve Roastery & Tasting Room is part-brand story, part-flagship retail, part-working roastery, and a complete brand experience.  Take a look at this video audit and analysis to see why this special store might be Starbucks next big move to make specialty coffee more mainstream. DLYohn Brand Experience Brief: Starbucks Reserve Roastery & Tasting Room […]

Target, the mass retailer, has opened a new retail concept called Open House.  It’s a combination connected home lab and retail space — very interactive and very cool — but probably not a big money maker.  Take a look at Target Open House: DLYohn Brand Experience Brief: Target Open House from Denise Lee Yohn on Vimeo. […]

Here’s a video audit and analysis of Costco.  You might think you know this brand but I’m going to show you the unique customer strategy behind its popularity. DLYohn Brand Experience Brief: Costco from Denise Lee Yohn on Vimeo. Costco is one of the seven brands I profile in my new book, Extraordinary Experiences: What […]