Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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06.29.12

June Brand-As-Business Buffet

Here are five juicy things for your brain to chew on from this past month: 1.  What Business Are You Leading? (downloadable one-pager)  — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2.  Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]

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06.05.12

Ford’s Divided Heart

In elementary school, there was a boy who really wanted me to “go steady” with him (yes, that’s what we called it back then.)  He pursued me fervently and eventually persuaded me to say “yes.”  Then, he proceeded to instruct me not to tell anyone about our amorous relationship because he didn’t want people to […]

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12.20.11

2011 year in ideas

In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months.  The following are excerpts — the original pieces linked.  […]

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10.06.08

brands are more than symbols and words

I guess you could say I’ve taken up somewhat of a crusade against thinking or talking about brands as only symbols and words. The latest offender is Patt Cottingham, a self-described “ […]

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